{"id":7605,"date":"2015-10-16T00:00:00","date_gmt":"2015-10-16T06:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=7605"},"modified":"2022-06-09T14:21:25","modified_gmt":"2022-06-09T20:21:25","slug":"the-real-reason-google-hates-your-subscription-based-premium-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/","title":{"rendered":"La verdadera raz\u00f3n por la que Google odia tu contenido premium basado en suscripciones"},"content":{"rendered":"<p>Los sitios de afiliaci\u00f3n son cada vez m\u00e1s populares, y con raz\u00f3n. Como propietario de un sitio de afiliaci\u00f3n, es l\u00f3gico que tenga la oportunidad de recibir una remuneraci\u00f3n por el incre\u00edble contenido que produce regularmente. Especialmente si proporciona un valor espec\u00edfico a sus miembros que no se puede encontrar f\u00e1cilmente en otro sitio.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a36520e60306\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a36520e60306\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#How_Google_Crawls_and_Indexes_Your_Site\" >C\u00f3mo rastrea e indexa Google su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#So_Why_Does_Google_Hate_Membership_Websites\" >\u00bfPor qu\u00e9 odia Google los sitios web de afiliados?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#How_Can_You_Keep_Google_Happier\" >C\u00f3mo hacer que Google sea m\u00e1s feliz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#Wrap_Up\" >Resumen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Y aunque es probable que a sus socios de pago les encanten sus contenidos elaborados por expertos, esto no es as\u00ed para todo el mundo. De hecho, <strong>hay muchas posibilidades de que Google odie tu sitio<\/strong>. Pero no te preocupes, no es tu contenido lo que odian (aparte de su inaccesibilidad), y no eres t\u00fa. Es el hecho de que no puedan presentarlo a sus usuarios.<\/p>\n\n\n\n<p>A Google le encanta rastrear e indexar la web. Como principal motor de b\u00fasqueda del mundo, busca constantemente informaci\u00f3n nueva y mejor que pueda indexarse y compartirse. Cuando Google encuentra informaci\u00f3n valiosa que no puede compartir con sus usuarios, se le eriza la piel.<\/p>\n\n\n\n<p>En este post, vamos a echar un vistazo m\u00e1s de cerca a c\u00f3mo Google rastrea e indexa la web. Tambi\u00e9n vamos a asegurarnos de que entiendas c\u00f3mo puedes mantener a Google m\u00e1s contento con todo el contenido restringido de tu sitio web. Es importante que entiendas esto, as\u00ed que qu\u00e9date conmigo unos minutos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Google_Crawls_and_Indexes_Your_Site\"><\/span>C\u00f3mo rastrea e indexa Google su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No se llama <a href=\"https:\/\/en.wiktionary.org\/wiki\/interweb\" target=\"_blank\" rel=\"noopener noreferrer\">Interwebs<\/a> sin motivo. Aunque la red parece un sistema de archivos vasto pero bien organizado, no podr\u00eda estar m\u00e1s lejos de la realidad. Internet se asemeja literalmente a una tela de ara\u00f1a: se puede llegar a cualquier punto de la red tomando un n\u00famero potencialmente ilimitado de caminos alternativos.<\/p>\n\n\n\n<p>Los motores de b\u00fasqueda como Google hacen un trabajo incre\u00edble ayudando a organizar, categorizar e indexar un oc\u00e9ano de informaci\u00f3n. Lo hacen tan bien que mucha gente confunde Google con Internet.<\/p>\n\n\n\n<p>Utilizando las llamadas ara\u00f1as (denominadas colectivamente <a href=\"https:\/\/support.google.com\/webmasters\/answer\/182072?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Googlebot<\/a>), Google rastrea la web, recopilando informaci\u00f3n para su \u00edndice a medida que avanza. Cada vez que Googlebot encuentra un enlace en una p\u00e1gina web, se divide y sigue ese enlace, registrando lo que encuentra.<\/p>\n\n\n\n<p>T\u00e9cnicamente, una ara\u00f1a puede empezar rastreando una sola p\u00e1gina web y acabar cubriendo toda la web. Miles de millones de p\u00e1ginas web de todo el mundo pueden indexarse empezando por una sola.<\/p>\n\n\n\n<p>La informaci\u00f3n que encuentra Googlebot se clasifica e indexa. Cuando visitas y buscas en Google, en realidad no est\u00e1s buscando en Internet, est\u00e1s buscando en el \u00edndice o tabla de contenidos que ha creado Google. Google hace todo lo posible para asegurarse de que su \u00edndice est\u00e9 siempre actualizado y sea valioso. Como puedes imaginar, es un gran trabajo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_Why_Does_Google_Hate_Membership_Websites\"><\/span>\u00bfPor qu\u00e9 odia Google los sitios web de afiliados?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Buena pregunta. Supongamos que usted tiene una membres\u00eda razonablemente popular o sitio web basado en la suscripci\u00f3n que se construy\u00f3 utilizando el <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plugin MemberPress<\/a>. Si su sitio existe desde hace tiempo, es muy probable que haya acumulado un buen n\u00famero de enlaces entrantes, lo cual es una buena noticia.<\/p>\n\n\n\n<p>El problema para Google surge cuando sus ara\u00f1as siguen un enlace a tu sitio web,  quiz\u00e1s la p\u00e1gina de inicio, y descubren que todo ese contenido incre\u00edble al que la gente enlaza es inaccesible para los clientes de Google. Pero, \u00bfpor qu\u00e9 es esto importante?<\/p>\n\n\n\n<p>Como la mayor\u00eda sabemos, <a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/#:~:text=In%202019%2C%20Google's%20ad%20revenue,and%20apps)%20to%20web%20users.\" target=\"_blank\" rel=\"noopener noreferrer\">Google obtiene la mayor parte de sus ingresos de la publicidad<\/a>. Para generar esos ingresos, necesitan que los visitantes vuelvan a su \u00edndice de b\u00fasqueda. Eso significa presentar resultados de b\u00fasqueda que sean muy pertinentes y \u00fatiles para sus clientes (las personas que buscan en Internet).<\/p>\n\n\n\n<p>Aunque el contenido de su sitio web basado en suscripciones puede ser de muy alta calidad, a Google no le gusta enviar a sus clientes all\u00ed por la sencilla raz\u00f3n de que est\u00e1n obligados a pagar o suscribirse.<\/p>\n\n\n\n<p>Imag\u00ednese que busca informaci\u00f3n con frecuencia en Google y varios de los primeros resultados le remiten a un sitio web basado en suscripciones. Te frustrar\u00edas r\u00e1pidamente, \u00bfverdad?<\/p>\n\n\n\n<p>De hecho, si ocurriera m\u00e1s de un par de veces, es posible que decidieras probar otro motor de b\u00fasqueda. El resultado final de esto ser\u00eda que los ingresos publicitarios de Google disminuir\u00edan, lo que no les har\u00eda felices ni a ellos ni a sus accionistas.<\/p>\n\n\n\n<p>As\u00ed que, aunque a Google le encante tu contenido y el hecho de que tantos otros sitios web lo enlacen, odia tu sitio web y tu modelo de negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Keep_Google_Happier\"><\/span>C\u00f3mo hacer que Google sea m\u00e1s feliz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Idealmente, lo que a Google le gustar\u00eda ver es que todo tu contenido es gratuito y accesible a las masas. Y tienes raz\u00f3n, eso funcionar\u00eda bien para Google pero no para ti. Por suerte, existe un t\u00e9rmino medio. Uno que har\u00e1 que Google se sienta mejor acerca de su sitio y le mantendr\u00e1 en el negocio.<\/p>\n\n\n\n<p>Hace unas semanas abordamos muchos de estos temas en nuestro art\u00edculo sobre <a href=\"https:\/\/memberpress.com\/es\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">afiliaci\u00f3n SEO<\/a>pero no est\u00e1 de m\u00e1s repetir aqu\u00ed lo b\u00e1sico.<\/p>\n\n\n\n<p><strong>Cuanto m\u00e1s accesible, de alta calidad y <a href=\"https:\/\/mylittlebigweb.com\/en\/indexable-vs-non-indexable-content-what-is-the-difference\/#:~:text=Web%20crawlers%3A%20huh%3F!,of%20sites%20on%20the%20internet.\" target=\"_blank\" rel=\"noopener noreferrer\">contenido indexable<\/a> que tenga en su sitio web, m\u00e1s contento estar\u00e1 Google.<\/strong> Para el propietario medio de un sitio web que utilice MemberPress, esto significa encontrar un equilibrio entre el contenido gratuito y el de pago\/suscripci\u00f3n. Si todo en su sitio web est\u00e1 detr\u00e1s de un muro de pago, no le est\u00e1 dando a Googlebot mucho con qu\u00e9 trabajar.<\/p>\n\n\n\n<p>Una soluci\u00f3n mejor es publicar un porcentaje de tus entradas como contenido gratuito. No te guardes nada, ofrece lo mejor de ti sin compromiso. Tambi\u00e9n deber\u00edas considerar la posibilidad de utilizar la funci\u00f3n de extractos de entradas de MemberPress, pero no seas taca\u00f1o. Ofrece a Google todo el contenido de alta calidad optimizado para SEO con el que puedas trabajar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Resumen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>A Google le encantan los contenidos gratuitos.<\/strong> Tambi\u00e9n le encantan los sitios web que proporcionan contenido gratuito de alta calidad que puede servir a sus usuarios cada vez que se realiza una b\u00fasqueda. Cuanto m\u00e1s contenido indexable proporcione, m\u00e1s le gustar\u00e1 su sitio web.<\/p>\n\n\n\n<p>No se trata de una soluci\u00f3n de un d\u00eda para otro. Pero si empiezas a darle a Google m\u00e1s con lo que trabajar, con el tiempo, ver\u00e1s que los beneficios de esta estrategia empiezan a dar sus frutos. Google tendr\u00e1 un poco m\u00e1s de amor por su sitio web que debe dar lugar a m\u00e1s visitantes org\u00e1nicos y una mayor base de miembros.<\/p>\n\n\n\n<p><em>\u00bfC\u00f3mo encuentras el equilibrio adecuado entre contenido gratuito y de pago en tu sitio web y c\u00f3mo crees que afecta al estatus con Google? Comp\u00e1rtalo en los comentarios a continuaci\u00f3n.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Membership sites are growing in popularity \u2013 and for good reason. As a membership site owner, it only makes sense that you have an opportunity to be compensated for the awesome content you produce on a regular basis. Especially if it provides specific value to your members that can\u2019t be easily found somewhere else. And [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15188,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144],"tags":[86,182],"class_list":{"0":"post-7605","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-google-search","9":"tag-seo","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"The real reason Google hates your subscription based, premium content and what you can do about it.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Joe Fylan\"\/>\n\t<meta name=\"keywords\" content=\"google search,seo\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Real Reason Google Hates Your Subscription Based Content\" \/>\n\t\t<meta property=\"og:description\" content=\"The real reason Google hates your subscription based, premium content and what you can do about it.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Google-Premium-Content-e1444857589803.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Google-Premium-Content-e1444857589803.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2015-10-16T06:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-06-09T20:21:25+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"The Real Reason Google Hates Your Subscription Based Content\" \/>\n\t\t<meta name=\"twitter:description\" content=\"The real reason Google hates your subscription based, premium content and what you can do about it.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Google-Premium-Content-e1444857589803.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-real-reason-google-hates-your-subscription-based-premium-content\\\/#blogposting\",\"name\":\"The Real Reason Google Hates Your Subscription Based Content\",\"headline\":\"The Real Reason Google Hates Your Subscription Based Premium Content\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/Google-Premium-Content-e1444857589803.png\",\"width\":740,\"height\":350},\"datePublished\":\"2015-10-16T00:00:00-04:00\",\"dateModified\":\"2022-06-09T14:21:25-04:00\",\"inLanguage\":\"es-ES\",\"commentCount\":2,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-real-reason-google-hates-your-subscription-based-premium-content\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-real-reason-google-hates-your-subscription-based-premium-content\\\/#webpage\"},\"articleSection\":\"Business, Google Search, SEO\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-real-reason-google-hates-your-subscription-based-premium-content\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/business\\\/#listItem\",\"name\":\"Business\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/business\\\/#listItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/business\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-real-reason-google-hates-your-subscription-based-premium-content\\\/#listItem\",\"name\":\"The Real Reason Google Hates Your Subscription Based Premium Content\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-real-reason-google-hates-your-subscription-based-premium-content\\\/#listItem\",\"position\":3,\"name\":\"The Real Reason Google Hates Your Subscription Based Premium Content\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/business\\\/#listItem\",\"name\":\"Business\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-real-reason-google-hates-your-subscription-based-premium-content\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-real-reason-google-hates-your-subscription-based-premium-content\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/jfylan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/jfylan\\\/\",\"name\":\"Joe Fylan\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/8efbb5b67aecb906b5f72f49bd070141.jpg?ver=1781797013\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-real-reason-google-hates-your-subscription-based-premium-content\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-real-reason-google-hates-your-subscription-based-premium-content\\\/\",\"name\":\"The Real Reason Google Hates Your Subscription Based Content\",\"description\":\"The real reason Google hates your subscription based, premium content and what you can do about it.\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-real-reason-google-hates-your-subscription-based-premium-content\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/Google-Premium-Content-e1444857589803.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-real-reason-google-hates-your-subscription-based-premium-content\\\/#mainImage\",\"width\":740,\"height\":350},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-real-reason-google-hates-your-subscription-based-premium-content\\\/#mainImage\"},\"datePublished\":\"2015-10-16T00:00:00-04:00\",\"dateModified\":\"2022-06-09T14:21:25-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>The Real Reason Google Hates Your Subscription Based Content<\/title>\n\n","aioseo_head_json":{"title":"La verdadera raz\u00f3n por la que Google odia tu contenido basado en suscripciones","description":"La verdadera raz\u00f3n por la que Google odia su contenido premium basado en suscripciones y lo que puede hacer al respecto.","canonical_url":"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/","robots":"max-image-preview:large","keywords":"google search,seo","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#blogposting","name":"The Real Reason Google Hates Your Subscription Based Content","headline":"The Real Reason Google Hates Your Subscription Based Premium Content","author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/jfylan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Google-Premium-Content-e1444857589803.png","width":740,"height":350},"datePublished":"2015-10-16T00:00:00-04:00","dateModified":"2022-06-09T14:21:25-04:00","inLanguage":"es-ES","commentCount":2,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#webpage"},"articleSection":"Business, Google Search, SEO"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/business\/#listItem","name":"Business"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/business\/#listItem","position":2,"name":"Business","item":"https:\/\/memberpress.com\/es\/blog\/category\/business\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#listItem","name":"The Real Reason Google Hates Your Subscription Based Premium Content"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#listItem","position":3,"name":"The Real Reason Google Hates Your Subscription Based Premium Content","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/business\/#listItem","name":"Business"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/es\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/es\/blog\/author\/jfylan\/#author","url":"https:\/\/memberpress.com\/es\/blog\/author\/jfylan\/","name":"Joe Fylan","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/8efbb5b67aecb906b5f72f49bd070141.jpg?ver=1781797013"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#webpage","url":"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/","name":"The Real Reason Google Hates Your Subscription Based Content","description":"The real reason Google hates your subscription based, premium content and what you can do about it.","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/memberpress.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/jfylan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/jfylan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Google-Premium-Content-e1444857589803.png","@id":"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#mainImage","width":740,"height":350},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#mainImage"},"datePublished":"2015-10-16T00:00:00-04:00","dateModified":"2022-06-09T14:21:25-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/es\/#website","url":"https:\/\/memberpress.com\/es\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"es-ES","publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"MemberPress","og:type":"article","og:title":"The Real Reason Google Hates Your Subscription Based Content","og:description":"The real reason Google hates your subscription based, premium content and what you can do about it.","og:url":"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Google-Premium-Content-e1444857589803.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Google-Premium-Content-e1444857589803.png","og:image:width":740,"og:image:height":350,"article:published_time":"2015-10-16T06:00:00+00:00","article:modified_time":"2022-06-09T20:21:25+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"The Real Reason Google Hates Your Subscription Based Content","twitter:description":"The real reason Google hates your subscription based, premium content and what you can do about it.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Google-Premium-Content-e1444857589803.png"},"aioseo_meta_data":{"post_id":"7605","title":"La verdadera raz\u00f3n por la que Google odia tu contenido basado en suscripciones","description":"La verdadera raz\u00f3n por la que Google odia su contenido premium basado en suscripciones y lo que puede hacer al respecto.","keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 16:36:09","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:19:16","updated":"2026-03-03 15:08:05"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/business\/\" title=\"Business\">Business<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tThe Real Reason Google Hates Your Subscription Based Premium Content\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Business","link":"https:\/\/memberpress.com\/es\/blog\/category\/business\/"},{"label":"The Real Reason Google Hates Your Subscription Based Premium Content","link":"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"2","content_native":[{"type":"core\/paragraph","render":"<p>Membership sites are growing in popularity \u2013 and for good reason. As a membership site owner, it only makes sense that you have an opportunity to be compensated for the awesome content you produce on a regular basis. Especially if it provides specific value to your members that can't be easily found somewhere else.<\/p>","content":[{"type":"text","data":"Membership sites are growing in popularity \u2013 and for good reason. As a membership site owner, it only makes sense that you have an opportunity to be compensated for the awesome content you produce on a regular basis. Especially if it provides specific value to your members that can't be easily found somewhere else."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And while your paying members probably love your expertly crafted content, that\u2019s simply not the case for everyone. In fact, <strong>there is a good chance that Google hates your site<\/strong>. But don\u2019t worry, it\u2019s not your content they hate (other than its inaccessibility), and it's not you. It\u2019s the fact that they can\u2019t present it to their users.<\/p>","content":[{"type":"text","data":"And while your paying members probably love your expertly crafted content, that\u2019s simply not the case for everyone. In fact, <strong>there is a good chance that Google hates your site<\/strong>. But don\u2019t worry, it\u2019s not your content they hate (other than its inaccessibility), and it's not you. It\u2019s the fact that they can\u2019t present it to their users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Google loves to crawl and index the web. As the world's leading search engine, it is constantly looking for new and better information that can be indexed and shared. When Google finds valuable information that it can't share with its users, it ruffles their feathers.<\/p>","content":[{"type":"text","data":"Google loves to crawl and index the web. As the world's leading search engine, it is constantly looking for new and better information that can be indexed and shared. When Google finds valuable information that it can't share with its users, it ruffles their feathers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019re going to take a closer look at how Google crawls and indexes the web. We\u2019re also going to make sure you understand how you can keep Google happier about all the restricted content on your website. This is important stuff to understand, so stick with me for a just a few minutes.<\/p>","content":[{"type":"text","data":"In this post, we\u2019re going to take a closer look at how Google crawls and indexes the web. We\u2019re also going to make sure you understand how you can keep Google happier about all the restricted content on your website. This is important stuff to understand, so stick with me for a just a few minutes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Google Crawls and Indexes Your Site<\/h2>","content":"C\u00f3mo rastrea e indexa Google su sitio web","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>It\u2019s not called the <a href=\"https:\/\/en.wiktionary.org\/wiki\/interweb\" target=\"_blank\" rel=\"noopener noreferrer\">Interwebs<\/a> for no reason. While the web feels like a vast but well-organized filing system, that couldn't be further from the truth. The Internet quite literally resembles a spider web \u2013 any one point on the Internet can be reached by taking what is potentially an unlimited number of alternate paths.<\/p>","content":[{"type":"text","data":"It\u2019s not called the <a href=\"https:\/\/en.wiktionary.org\/wiki\/interweb\" target=\"_blank\" rel=\"noopener noreferrer\">Interwebs<\/a> for no reason. While the web feels like a vast but well-organized filing system, that couldn't be further from the truth. The Internet quite literally resembles a spider web \u2013 any one point on the Internet can be reached by taking what is potentially an unlimited number of alternate paths."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Search engines like Google do an amazing job of helping to organize, categorize, and index an ocean of information. They do such a good job, that many people confuse Google with the Internet itself.<\/p>","content":[{"type":"text","data":"Search engines like Google do an amazing job of helping to organize, categorize, and index an ocean of information. They do such a good job, that many people confuse Google with the Internet itself."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Using what are called spiders (referred to collectively as <a href=\"https:\/\/support.google.com\/webmasters\/answer\/182072?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Googlebot<\/a>), Google crawls the web, gathering information for its index as it goes. Each time Googlebot finds a link on a web page, it splits and follows that link \u2013 recording what it finds.<\/p>","content":[{"type":"text","data":"Using what are called spiders (referred to collectively as <a href=\"https:\/\/support.google.com\/webmasters\/answer\/182072?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Googlebot<\/a>), Google crawls the web, gathering information for its index as it goes. Each time Googlebot finds a link on a web page, it splits and follows that link \u2013 recording what it finds."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Technically, a spider could begin crawling a single web page and eventually cover the entire web. Billions of web pages around the world can be indexed starting with just one.<\/p>","content":[{"type":"text","data":"Technically, a spider could begin crawling a single web page and eventually cover the entire web. Billions of web pages around the world can be indexed starting with just one."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The information that Googlebot finds is then categorized and indexed. When you visit and search Google, you\u2019re not actually searching the Internet, you\u2019re searching the index or table of contents that has been created by Google. Google does its best to make sure that their index is always current and valuable. As you can imagine, it's a big job.<\/p>","content":[{"type":"text","data":"The information that Googlebot finds is then categorized and indexed. When you visit and search Google, you\u2019re not actually searching the Internet, you\u2019re searching the index or table of contents that has been created by Google. Google does its best to make sure that their index is always current and valuable. As you can imagine, it's a big job."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">So Why Does Google Hate Membership Websites?<\/h2>","content":"\u00bfPor qu\u00e9 odia Google los sitios web de afiliados?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Great question. Let's assume that you have a reasonably popular membership or subscription based website that you built using the <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress plugin<\/a>. If your site has been around for a while, there's a good chance you\u2019ve built up a decent number of incoming links \u2013 which is great news.<\/p>","content":[{"type":"text","data":"Great question. Let's assume that you have a reasonably popular membership or subscription based website that you built using the <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress plugin<\/a>. If your site has been around for a while, there's a good chance you\u2019ve built up a decent number of incoming links \u2013 which is great news."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The problem for Google arises when its spiders follow a link to your site \u2013&nbsp; maybe it\u2019s the home page \u2013 only to find that all of this amazing content that people are linking to is inaccessible to Google's customers. But why does this matter?<\/p>","content":[{"type":"text","data":"The problem for Google arises when its spiders follow a link to your site \u2013&nbsp; maybe it\u2019s the home page \u2013 only to find that all of this amazing content that people are linking to is inaccessible to Google's customers. But why does this matter?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As most of us know, <a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/#:~:text=In%202019%2C%20Google's%20ad%20revenue,and%20apps)%20to%20web%20users.\" target=\"_blank\" rel=\"noopener noreferrer\">Google generates the majority of its revenue from advertising<\/a>. In order to generate that revenue, they need to keep visitors coming back to their search index. That means presenting search results that are highly relevant and useful to their customers (people searching the Internet).<\/p>","content":[{"type":"text","data":"As most of us know, <a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/#:~:text=In%202019%2C%20Google's%20ad%20revenue,and%20apps)%20to%20web%20users.\" target=\"_blank\" rel=\"noopener noreferrer\">Google generates the majority of its revenue from advertising<\/a>. In order to generate that revenue, they need to keep visitors coming back to their search index. That means presenting search results that are highly relevant and useful to their customers (people searching the Internet)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although the content on your subscription based website might be very high quality, Google doesn\u2019t like to send its customers there for the simple reason that they are required to either pay or subscribe.<\/p>","content":[{"type":"text","data":"Although the content on your subscription based website might be very high quality, Google doesn\u2019t like to send its customers there for the simple reason that they are required to either pay or subscribe."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Imagine if you frequently searched Google for information and several of the top results directed you to a subscription based website. You'd become frustrated very quickly, right?<\/p>","content":[{"type":"text","data":"Imagine if you frequently searched Google for information and several of the top results directed you to a subscription based website. You'd become frustrated very quickly, right?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In fact, if it happened more than a few times, you might decide to try a different search engine altogether. The end result of this would be that Google\u2019s advertising revenues would decline, which would not make them or their shareholders happy.<\/p>","content":[{"type":"text","data":"In fact, if it happened more than a few times, you might decide to try a different search engine altogether. The end result of this would be that Google\u2019s advertising revenues would decline, which would not make them or their shareholders happy."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, although Google might love your content and the fact that so many other websites are linking to it, they hate your website and your business model.<\/p>","content":[{"type":"text","data":"So, although Google might love your content and the fact that so many other websites are linking to it, they hate your website and your business model."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Can You Keep Google Happier<\/h2>","content":"C\u00f3mo hacer que Google sea m\u00e1s feliz","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Ideally, what Google would like to see is that all of your content is free and accessible to the masses. And you're right, that would work well for Google but not for you. Luckily, there is a happy medium. One that will keep Google feeling better about your site and keep you in business.<\/p>","content":[{"type":"text","data":"Ideally, what Google would like to see is that all of your content is free and accessible to the masses. And you're right, that would work well for Google but not for you. Luckily, there is a happy medium. One that will keep Google feeling better about your site and keep you in business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We touched on many of these topics a few weeks ago in our article on <a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">membership SEO<\/a>, but it bears repeating the basics right here.<\/p>","content":[{"type":"text","data":"We touched on many of these topics a few weeks ago in our article on <a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">membership SEO<\/a>, but it bears repeating the basics right here."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>The more accessible, high quality, and <a href=\"https:\/\/mylittlebigweb.com\/en\/indexable-vs-non-indexable-content-what-is-the-difference\/#:~:text=Web%20crawlers%3A%20huh%3F!,of%20sites%20on%20the%20internet.\" target=\"_blank\" rel=\"noopener noreferrer\">indexable content<\/a> you have on your website, the happier Google will be.<\/strong> For the average website owner using MemberPress, this means finding a balance between free and paid\/subscription content. If everything on your website is behind a paywall, you\u2019re not giving Googlebot much to work with.<\/p>","content":[{"type":"text","data":"<strong>The more accessible, high quality, and <a href=\"https:\/\/mylittlebigweb.com\/en\/indexable-vs-non-indexable-content-what-is-the-difference\/#:~:text=Web%20crawlers%3A%20huh%3F!,of%20sites%20on%20the%20internet.\" target=\"_blank\" rel=\"noopener noreferrer\">indexable content<\/a> you have on your website, the happier Google will be.<\/strong> For the average website owner using MemberPress, this means finding a balance between free and paid\/subscription content. If everything on your website is behind a paywall, you\u2019re not giving Googlebot much to work with."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A better solution is to publish a percentage of your posts as free content. Don\u2019t hold anything back \u2013 offer up your best stuff with no commitment required. You should also consider using the post excerpts feature in MemberPress \u2013 but don\u2019t be cheap. Give Google as much high-quality SEO optimized content to work with as you can.<\/p>","content":[{"type":"text","data":"A better solution is to publish a percentage of your posts as free content. Don\u2019t hold anything back \u2013 offer up your best stuff with no commitment required. You should also consider using the post excerpts feature in MemberPress \u2013 but don\u2019t be cheap. Give Google as much high-quality SEO optimized content to work with as you can."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Wrap Up<\/h2>","content":"Resumen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p><strong>Google loves free content.<\/strong> It also loves websites that provide high-quality free content that can be served to its users every time a search is performed. The more indexable content you provide, the more it will grow to love your website.<\/p>","content":[{"type":"text","data":"<strong>Google loves free content.<\/strong> It also loves websites that provide high-quality free content that can be served to its users every time a search is performed. The more indexable content you provide, the more it will grow to love your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is not an overnight solution. But if you start giving Google more to work with, over time, you\u2019ll see the benefits of this strategy begin to pay off. Google will have a little more love for your website which should result in more organic visitors and an increased membership base.<\/p>","content":[{"type":"text","data":"This is not an overnight solution. But if you start giving Google more to work with, over time, you\u2019ll see the benefits of this strategy begin to pay off. Google will have a little more love for your website which should result in more organic visitors and an increased membership base."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>How do you find the right balance between free and paid content on your website and how do you find it affects status with Google? Please share in the comments below.<\/em><\/p>","content":[{"type":"text","data":"<em>How do you find the right balance between free and paid content on your website and how do you find it affects status with Google? Please share in the comments below.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/7605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=7605"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/7605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/15188"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=7605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=7605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=7605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}