{"id":7605,"date":"2015-10-16T00:00:00","date_gmt":"2015-10-16T06:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=7605"},"modified":"2022-06-09T14:21:25","modified_gmt":"2022-06-09T20:21:25","slug":"the-real-reason-google-hates-your-subscription-based-premium-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/","title":{"rendered":"La verdadera raz\u00f3n por la que Google odia tu contenido premium basado en suscripciones"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Los sitios web de membres\u00eda est\u00e1n ganando popularidad, y con raz\u00f3n. Como propietario de un sitio web de membres\u00eda, es l\u00f3gico que tengas la oportunidad de obtener una remuneraci\u00f3n por el magn\u00edfico contenido que produces de forma regular. Sobre todo si este aporta un valor espec\u00edfico a tus miembros que no se puede encontrar f\u00e1cilmente en ning\u00fan otro sitio.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac5c3bea5662\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac5c3bea5662\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#How_Google_Crawls_and_Indexes_Your_Site\" >C\u00f3mo rastrea e indexa Google su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#So_Why_Does_Google_Hate_Membership_Websites\" >\u00bfPor qu\u00e9 odia Google los sitios web de afiliados?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#How_Can_You_Keep_Google_Happier\" >C\u00f3mo hacer que Google sea m\u00e1s feliz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#Wrap_Up\" >Resumen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Y aunque es probable que a sus socios de pago les encanten sus contenidos elaborados por expertos, esto no es as\u00ed para todo el mundo. De hecho, <strong>hay muchas posibilidades de que Google odie tu sitio<\/strong>. Pero no te preocupes, no es tu contenido lo que odian (aparte de que no sea accesible), ni tampoco eres t\u00fa. Es el hecho de que no pueden mostr\u00e1rselo a sus usuarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Google le encanta rastrear e indexar la web. Como motor de b\u00fasqueda l\u00edder a nivel mundial, busca constantemente informaci\u00f3n nueva y de mayor calidad que pueda indexarse y compartirse. Cuando Google encuentra informaci\u00f3n valiosa que no puede compartir con sus usuarios, estos se enfadan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este post, vamos a echar un vistazo m\u00e1s de cerca a c\u00f3mo Google rastrea e indexa la web. Tambi\u00e9n vamos a asegurarnos de que entiendas c\u00f3mo puedes mantener a Google m\u00e1s contento con todo el contenido restringido de tu sitio web. Es importante que entiendas esto, as\u00ed que qu\u00e9date conmigo unos minutos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Google_Crawls_and_Indexes_Your_Site\"><\/span>C\u00f3mo rastrea e indexa Google su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No se llama <a href=\"https:\/\/en.wiktionary.org\/wiki\/interweb\" target=\"_blank\" rel=\"noopener noreferrer\">Interwebs<\/a> sin motivo alguno. Aunque la web parezca un sistema de archivo enorme pero bien organizado, nada m\u00e1s lejos de la realidad. Internet se asemeja, literalmente, a una telara\u00f1a: se puede llegar a cualquier punto de Internet siguiendo lo que, en teor\u00eda, podr\u00eda ser un n\u00famero ilimitado de rutas alternativas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los motores de b\u00fasqueda como Google hacen un trabajo incre\u00edble ayudando a organizar, categorizar e indexar un oc\u00e9ano de informaci\u00f3n. Lo hacen tan bien que mucha gente confunde Google con Internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizando las llamadas ara\u00f1as (denominadas colectivamente <a href=\"https:\/\/support.google.com\/webmasters\/answer\/182072?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Googlebot<\/a>), Google rastrea la web, recopilando informaci\u00f3n para su \u00edndice a medida que avanza. Cada vez que Googlebot encuentra un enlace en una p\u00e1gina web, se divide y sigue ese enlace, registrando lo que encuentra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e9cnicamente, una ara\u00f1a puede empezar rastreando una sola p\u00e1gina web y acabar cubriendo toda la web. Miles de millones de p\u00e1ginas web de todo el mundo pueden indexarse empezando por una sola.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La informaci\u00f3n que encuentra Googlebot se clasifica e indexa a continuaci\u00f3n. Cuando visitas Google y realizas una b\u00fasqueda, en realidad no est\u00e1s buscando en Internet, sino en el \u00edndice o la tabla de contenidos que ha creado Google. Google hace todo lo posible para garantizar que su \u00edndice est\u00e9 siempre actualizado y sea \u00fatil. Como puedes imaginar, es un trabajo enorme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_Why_Does_Google_Hate_Membership_Websites\"><\/span>\u00bfPor qu\u00e9 odia Google los sitios web de afiliados?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Excelente pregunta. Supongamos que tienes una p\u00e1gina web basada en suscripciones o membres\u00edas con bastante \u00e9xito que has creado utilizando el <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plugin MemberPress<\/a>. Si tu sitio web lleva ya un tiempo en l\u00ednea, es muy probable que hayas conseguido un buen n\u00famero de enlaces entrantes, lo cual es una gran noticia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El problema para Google surge cuando sus rastreadores siguen un enlace hacia tu sitio web \u2014quiz\u00e1 sea la p\u00e1gina de inicio\u2014 y se encuentran con que todo ese contenido tan interesante al que la gente est\u00e1 enlazando resulta inaccesible para los usuarios de Google. Pero, \u00bfpor qu\u00e9 es esto importante?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como la mayor\u00eda sabemos, <a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/#:~:text=In%202019%2C%20Google's%20ad%20revenue,and%20apps)%20to%20web%20users.\" target=\"_blank\" rel=\"noopener noreferrer\">Google obtiene la mayor parte de sus ingresos de la publicidad<\/a>. Para generar esos ingresos, necesitan que los visitantes vuelvan a su \u00edndice de b\u00fasqueda. Eso significa presentar resultados de b\u00fasqueda que sean muy pertinentes y \u00fatiles para sus clientes (las personas que buscan en Internet).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque el contenido de su sitio web basado en suscripciones puede ser de muy alta calidad, a Google no le gusta enviar a sus clientes all\u00ed por la sencilla raz\u00f3n de que est\u00e1n obligados a pagar o suscribirse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagina que buscas informaci\u00f3n en Google con frecuencia y que varios de los primeros resultados te redirigen a una p\u00e1gina web de pago. Te frustrar\u00edas enseguida, \u00bfverdad?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De hecho, si ocurriera m\u00e1s de un par de veces, es posible que decidieras probar otro motor de b\u00fasqueda. El resultado final de esto ser\u00eda que los ingresos publicitarios de Google disminuir\u00edan, lo que no les har\u00eda felices ni a ellos ni a sus accionistas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que, aunque a Google le encante tu contenido y el hecho de que tantos otros sitios web lo enlacen, odia tu sitio web y tu modelo de negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Keep_Google_Happier\"><\/span>C\u00f3mo hacer que Google sea m\u00e1s feliz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lo ideal para Google ser\u00eda que todo tu contenido fuera gratuito y accesible para todo el mundo. Y tienes raz\u00f3n, eso le vendr\u00eda muy bien a Google, pero no a ti. Por suerte, hay un t\u00e9rmino medio. Uno que har\u00e1 que Google tenga una mejor opini\u00f3n de tu p\u00e1gina web y que te permita seguir en el negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hace unas semanas abordamos muchos de estos temas en nuestro art\u00edculo sobre <a href=\"https:\/\/memberpress.com\/es\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">afiliaci\u00f3n SEO<\/a>pero no est\u00e1 de m\u00e1s repetir aqu\u00ed lo b\u00e1sico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cuanto m\u00e1s accesible, de alta calidad y <a href=\"https:\/\/mylittlebigweb.com\/en\/indexable-vs-non-indexable-content-what-is-the-difference\/#:~:text=Web%20crawlers%3A%20huh%3F!,of%20sites%20on%20the%20internet.\" target=\"_blank\" rel=\"noopener noreferrer\">contenido indexable<\/a> que tenga en su sitio web, m\u00e1s contento estar\u00e1 Google.<\/strong> Para el propietario medio de un sitio web que utilice MemberPress, esto significa encontrar un equilibrio entre el contenido gratuito y el de pago\/suscripci\u00f3n. Si todo en su sitio web est\u00e1 detr\u00e1s de un muro de pago, no le est\u00e1 dando a Googlebot mucho con qu\u00e9 trabajar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una soluci\u00f3n mejor es publicar un porcentaje de tus entradas como contenido gratuito. No te guardes nada, ofrece lo mejor de ti sin compromiso. Tambi\u00e9n deber\u00edas considerar la posibilidad de utilizar la funci\u00f3n de extractos de entradas de MemberPress, pero no seas taca\u00f1o. Ofrece a Google todo el contenido de alta calidad optimizado para SEO con el que puedas trabajar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Resumen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A Google le encantan los contenidos gratuitos.<\/strong> Tambi\u00e9n le encantan los sitios web que proporcionan contenido gratuito de alta calidad que puede servir a sus usuarios cada vez que se realiza una b\u00fasqueda. Cuanto m\u00e1s contenido indexable proporcione, m\u00e1s le gustar\u00e1 su sitio web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No se trata de una soluci\u00f3n de un d\u00eda para otro. Pero si empiezas a darle a Google m\u00e1s con lo que trabajar, con el tiempo, ver\u00e1s que los beneficios de esta estrategia empiezan a dar sus frutos. Google tendr\u00e1 un poco m\u00e1s de amor por su sitio web que debe dar lugar a m\u00e1s visitantes org\u00e1nicos y una mayor base de miembros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfC\u00f3mo encuentras el equilibrio adecuado entre contenido gratuito y de pago en tu sitio web y c\u00f3mo crees que afecta al estatus con Google? Comp\u00e1rtalo en los comentarios a continuaci\u00f3n.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Membership sites are growing in popularity \u2013 and for good reason. As a membership site owner, it only makes sense that you have an opportunity to be compensated for the awesome content you produce on a regular basis. Especially if it provides specific value to your members that can&#8217;t be easily found somewhere else. And [&hellip;]<\/p>\n","protected":false},"author":2122,"featured_media":15188,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144],"tags":[86,182],"class_list":["post-7605","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-google-search","tag-seo","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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