Las recetas dicen qu\u00e9 hay que hacer. Los cursos ense\u00f1an a cocinar.<\/em><\/p>

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QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>
Por qu\u00e9 los cursos funcionan para los creadores de alimentos<\/a><\/li>
Ideas de cursos que funcionan<\/a>
1. Cursos centrados en la t\u00e9cnica<\/a><\/li>
2. Cursos de cocina<\/a><\/li>
3. Cursos centrados en dietas\/objetivos<\/a><\/li>
4. Cursos centrados en el equipamiento<\/a><\/li><\/ul><\/li>
Estructuraci\u00f3n del curso<\/a>
El marco b\u00e1sico<\/a><\/li>
Ejemplo de estructura de un curso de panader\u00eda<\/a><\/li><\/ul><\/li>
Creaci\u00f3n del contenido del curso<\/a>
Producci\u00f3n de v\u00eddeo<\/a><\/li>
Material de apoyo<\/a><\/li>
Cuestionarios y tareas<\/a><\/li><\/ul><\/li>
Creaci\u00f3n de cursos en MemberPress<\/a>
Creaci\u00f3n del curso<\/a><\/li>
A\u00f1adir interactividad<\/a><\/li>
Acceso y modelos de precios<\/a><\/li><\/ul><\/li>
Precios de los cursos<\/a><\/li>
Comercializar sus cursos<\/a>
Antes del lanzamiento<\/a><\/li>
Lanzamiento<\/a><\/li>
En curso<\/a><\/li><\/ul><\/li>
\u00bfY ahora qu\u00e9?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
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Hay una diferencia entre seguir una receta y saber cocinar. Las recetas son instrucciones; cocinar es una habilidad. Los cursos acortan esa distancia.<\/p>\n\n\n\n
Si sabe ense\u00f1ar (y no todo el mundo puede; no pasa nada), los cursos son una forma fant\u00e1stica de a\u00f1adir valor a su afiliaci\u00f3n alimentaria. <\/p>\n\n\n\n
Consiguen precios m\u00e1s altos, generan un compromiso m\u00e1s profundo y ayudan a su p\u00fablico a lograr una transformaci\u00f3n real.<\/p>\n\n\n\n
En mi opini\u00f3n, este es uno de los infrautilizado oportunidades de monetizaci\u00f3n para los creadores de alimentos<\/a><\/strong>ya est\u00e1s ense\u00f1ando a trav\u00e9s de tus recetas, \u00bfpor qu\u00e9 no formalizarlo?<\/p>\n\n\n\n
\ud83d\udccc Este art\u00edculo es parte de nuestra serie paso a paso sobre la construcci\u00f3n de un sitio web exitoso de alimentos y recetas. Para ver la hoja de ruta completa, incluidas todas las gu\u00edas de la serie, empieza aqu\u00ed \ud83d\udc49 C\u00f3mo crear un sitio web de recetas y alimentos<\/a><\/em><\/p>\n\n\n\n
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<\/span>Por qu\u00e9 los cursos funcionan para los creadores de alimentos<\/span><\/h2>\n\n\n\n
Mayor valor percibido<\/strong><\/h4>\n\n\n\n
Un curso parece m\u00e1s sustancial que una colecci\u00f3n de recetas. La gente espera pagar m\u00e1s, y lo hace. He visto membres\u00edas de alimentos que cobran m\u00e1s de $200 por un solo curso que llev\u00f3 menos tiempo crear que un mes de contenido de recetas.<\/p>\n\n\n\n
Profundizaci\u00f3n de las competencias<\/strong><\/h4>\n\n\n\n
Ver a alguien explicar la t\u00e9cnica del cuchillo es m\u00e1s valioso que leer sobre ella. Los cursos te permiten ense\u00f1ar de maneras que las recetas no pueden.<\/p>\n\n\n\n
La finalizaci\u00f3n fideliza<\/strong><\/h4>\n\n\n\n
Alguien que termina tu curso de panader\u00eda ha invertido tiempo y ha desarrollado habilidades con tu orientaci\u00f3n. Eso crea un v\u00ednculo.<\/p>\n\n\n\n
Potencial de ingresos pasivos<\/strong><\/h4>\n\n\n\n
Cree el curso una vez y v\u00e9ndalo indefinidamente. A diferencia de las recetas que necesitan una nueva creaci\u00f3n constante, los cursos siguen generando ingresos. Un gran modelo para los creadores que quieren salir de la rutina del contenido.<\/p>\n\n\n\n
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<\/span>Ideas de cursos que funcionan<\/span><\/h2>\n\n\n\n
No todos los temas de cocina son buenos cursos. Los mejores temas comparten estas caracter\u00edsticas:<\/p>\n\n\n\n
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Transformaci\u00f3n clara:<\/strong> Los alumnos pasan de no ser capaces de hacer algo a ser capaces de hacerlo<\/li>\n\n\n\n
Suficiente profundidad:<\/strong> El tema requiere algo m\u00e1s que una receta o un v\u00eddeo para dominarlo<\/li>\n\n\n\n
Demanda del p\u00fablico:<\/strong> La gente quiere aprender activamente esta habilidad<\/li>\n\n\n\n
Enfoque de nicho espec\u00edfico:<\/strong> El curso sirve a un p\u00fablico claramente definido con un problema espec\u00edfico. No es \u201ccocina sana\u201d, sino \u201ccomidas veganas ricas en prote\u00ednas para mam\u00e1s ocupadas\u201d.\u201d Cuanto m\u00e1s espec\u00edfico sea el nicho<\/a>, m\u00e1s f\u00e1cil ser\u00e1 atraer a los estudiantes adecuados y destacar en un mercado saturado.<\/li>\n<\/ul>\n\n\n\n
<\/span>1. Cursos centrados en la t\u00e9cnica<\/span><\/h3>\n\n\n\n
Fundamentos de la cocina<\/strong><\/h4>\n\n\n\n
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Habilidades con el cuchillo (cortes, seguridad, velocidad)<\/li>\n\n\n\n
M\u00e9todos b\u00e1sicos de cocci\u00f3n (saltear, estofar, asar, gratinar)<\/li>\n\n\n\n
Creaci\u00f3n de sabores (condimentaci\u00f3n, equilibrio, estratificaci\u00f3n)<\/li>\n\n\n\n
Organizaci\u00f3n y puesta en marcha de la cocina<\/li>\n<\/ul>\n\n\n\n
T\u00e9cnicas espec\u00edficas<\/strong><\/h4>\n\n\n\n
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Hornear pan desde cero<\/li>\n\n\n\n
Pasta casera<\/li>\n\n\n\n
Fermentaci\u00f3n (masa madre, kimchi, kombucha)<\/li>\n\n\n\n
Pasteler\u00eda y panader\u00eda<\/li>\n\n\n\n
Dominio de la parrilla y el ahumado<\/li>\n\n\n\n
Cocci\u00f3n Sous Vide<\/li>\n<\/ul>\n\n\n\n
Recomiendo empezar con cursos centrados en la t\u00e9cnica si eres nuevo en esto. Tienen la transformaci\u00f3n antes\/despu\u00e9s m\u00e1s clara, lo que los hace m\u00e1s f\u00e1ciles de vender y m\u00e1s satisfactorios de completar para los estudiantes.<\/p>\n\n\n\n
<\/span>2. Cursos de cocina<\/span><\/h3>\n\n\n\n
Inmersiones regionales<\/strong><\/h4>\n\n\n\n
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Aut\u00e9ntica cocina casera tailandesa<\/li>\n\n\n\n
Tradiciones italianas de pasta<\/li>\n\n\n\n
Salsas madre francesas y sus derivados<\/li>\n\n\n\n
Cocina regional mexicana<\/li>\n\n\n\n
Lo esencial de la cocina casera japonesa<\/li>\n<\/ul>\n\n\n\n
Funcionan especialmente bien si usted tiene una experiencia genuina o una conexi\u00f3n patrimonial con la cocina. Su autoridad es importante en este caso.<\/p>\n\n\n\n
<\/span>3. Cursos centrados en dietas\/objetivos<\/span><\/h3>\n\n\n\n
Transiciones en el estilo de vida<\/strong><\/h4>\n\n\n\n
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Campamento de cocina vegetal de 30 d\u00edas<\/li>\n\n\n\n
Cocinar para la salud intestinal<\/li>\n\n\n\n
Alimentaci\u00f3n antiinflamatoria<\/li>\n\n\n\n
Dominio de la preparaci\u00f3n de comidas para semanas ajetreadas<\/li>\n<\/ul>\n\n\n\n
Los cursos centrados en objetivos aprovechan una motivaci\u00f3n que ya existe. Alguien que busca \u201ccurso de preparaci\u00f3n de comidas\u201d est\u00e1 dispuesto a comprar; ya ha decidido que necesita ayuda.<\/p>\n\n\n\n
<\/span>4. Cursos centrados en el equipamiento<\/span><\/h3>\n\n\n\n
Dominio de las herramientas<\/strong><\/h4>\n\n\n\n
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Instant Pot: de principiante a experto<\/li>\n\n\n\n
Todo en la freidora<\/li>\n\n\n\n
Cuidado y cocci\u00f3n del hierro fundido<\/li>\n\n\n\n
Lo esencial para una olla holandesa<\/li>\n\n\n\n
Batidora de pie m\u00e1s all\u00e1 de lo b\u00e1sico<\/li>\n<\/ul>\n\n\n\n
Creo que los cursos de equipamiento est\u00e1n infravalorados. La gente compra estas herramientas, las usa dos veces y se siente culpable. \u00bfUn curso que les ayude a utilizar realmente lo que tienen? Eso es resolver un problema real.<\/p>\n\n\n\n
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<\/span>Estructuraci\u00f3n del curso<\/span><\/h2>\n\n\n\n
Un buen curso tiene un arco claro: principio, medio y final, con progresos mensurables a lo largo del camino.<\/p>\n\n\n\n
<\/span>El marco b\u00e1sico<\/span><\/h3>\n\n\n\n
M\u00f3dulo 1. Fundamentos Fundaci\u00f3n<\/strong><\/p>\n\n\n\n
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Qu\u00e9 aprender\u00e1n los alumnos<\/li>\n\n\n\n
Material e ingredientes necesarios<\/li>\n\n\n\n
Cambios de mentalidad (si procede)<\/li>\n\n\n\n
Ganancias r\u00e1pidas para aumentar la confianza<\/li>\n<\/ul>\n\n\n\n
M\u00f3dulos 2-5: Competencias b\u00e1sicas<\/strong><\/p>\n\n\n\n
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Desarrollo progresivo de habilidades<\/li>\n\n\n\n
Cada m\u00f3dulo se basa en el anterior<\/li>\n\n\n\n
Mezcla de recetas did\u00e1cticas y pr\u00e1cticas<\/li>\n\n\n\n
Puntos de control para confirmar la comprensi\u00f3n<\/li>\n<\/ul>\n\n\n\n
M\u00f3dulo final: Puesta en com\u00fan<\/strong><\/p>\n\n\n\n
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Aplicar todo lo aprendido<\/li>\n\n\n\n
Recetas m\u00e1s complejas utilizando todas las habilidades<\/li>\n\n\n\n
Pr\u00f3ximos pasos para seguir aprendiendo<\/li>\n\n\n\n
Conexi\u00f3n o apoyo comunitarios<\/li>\n<\/ul>\n\n\n\n
<\/span>Ejemplo: Estructura del curso de panader\u00eda<\/span><\/h3>\n\n\n\n
M\u00f3dulo 1: Conceptos b\u00e1sicos del pan<\/strong><\/p>\n\n\n\n
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Comprender la harina, la levadura y la hidrataci\u00f3n<\/li>\n\n\n\n
Equipamiento esencial<\/li>\n\n\n\n
Su primer pan sencillo<\/li>\n<\/ul>\n\n\n\n
M\u00f3dulo 2: Desarrollar la destreza con la masa<\/strong><\/p>\n\n\n\n
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M\u00e9todos de mezcla<\/li>\n\n\n\n
Amasado y desarrollo del gluten<\/li>\n\n\n\n
Comprender la fermentaci\u00f3n<\/li>\n<\/ul>\n\n\n\n
M\u00f3dulo 3: Conformaci\u00f3n y puntuaci\u00f3n<\/strong><\/p>\n\n\n\n
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Formas b\u00e1sicas<\/li>\n\n\n\n
Crear tensi\u00f3n<\/li>\n\n\n\n
Puntuaci\u00f3n por expansi\u00f3n y est\u00e9tica<\/li>\n<\/ul>\n\n\n\n
M\u00f3dulo 4: Horneado y resoluci\u00f3n de problemas<\/strong><\/p>\n\n\n\n
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Preparaci\u00f3n del horno y vapor<\/li>\n\n\n\n
Saber cu\u00e1ndo est\u00e1 hecho el pan<\/li>\n\n\n\n
Problemas comunes y soluciones<\/li>\n<\/ul>\n\n\n\n
M\u00f3dulo 5: M\u00e1s all\u00e1 de los panes b\u00e1sicos<\/strong><\/p>\n\n\n\n
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Masas enriquecidas<\/li>\n\n\n\n
Introducci\u00f3n a la masa madre<\/li>\n\n\n\n
Panes especiales<\/li>\n<\/ul>\n\n\n\n
Bonus: Recetas de pan<\/strong><\/p>\n\n\n\n
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10 recetas probadas aplicando las t\u00e9cnicas del curso<\/li>\n<\/ul>\n\n\n\n
\u00bfVes c\u00f3mo cada m\u00f3dulo se basa en el anterior? Al final, los alumnos comprender\u00e1n\u00a0por qu\u00e9<\/em>\u00a0las cosas funcionan, no s\u00f3lo seguir ciegamente las recetas. Esa es la transformaci\u00f3n que est\u00e1s vendiendo.<\/p>\n\n\n\n
\n\tLEA C\u00f3mo estructurar su curso en l\u00ednea para lograr la m\u00e1xima participaci\u00f3n<\/a>\n<\/div>\n\n\n\n\n
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<\/span>Creaci\u00f3n del contenido del curso<\/span><\/h2>\n\n\n\n
<\/span>Producci\u00f3n de v\u00eddeo<\/span><\/h3>\n\n\n\n
El v\u00eddeo es el principal medio para los cursos de cocina. No necesitas producci\u00f3n profesional<\/a>, pero lo necesitas:<\/p>\n\n\n\n
Calidad de v\u00eddeo suficiente:<\/strong><\/p>\n\n\n\n
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C\u00e1mara fija (tr\u00edpode imprescindible)<\/li>\n\n\n\n
Iluminaci\u00f3n adecuada (luz natural o softbox b\u00e1sico)<\/li>\n\n\n\n
Visi\u00f3n clara de la superficie de trabajo<\/li>\n\n\n\n
Los m\u00faltiples \u00e1ngulos ayudan a la t\u00e9cnica<\/li>\n<\/ul>\n\n\n\n
Audio claro:<\/strong><\/p>\n\n\n\n
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Micr\u00f3fono externo (los micr\u00f3fonos integrados en la c\u00e1mara suelen ser terribles)<\/li>\n\n\n\n
Entorno tranquilo<\/li>\n\n\n\n
Ritmo de habla claro<\/li>\n<\/ul>\n\n\n\n
Conceptos b\u00e1sicos de edici\u00f3n:<\/strong><\/p>\n\n\n\n
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Reduzca los errores y los tiempos muertos<\/li>\n\n\n\n
A\u00f1adir superposiciones de texto para los puntos clave<\/li>\n\n\n\n
Incluya primeros planos de momentos importantes<\/li>\n\n\n\n
Centrar los v\u00eddeos (entre 10 y 20 minutos, por lo general)<\/li>\n<\/ul>\n\n\n\n
\n\t LEER C\u00f3mo hacer una producci\u00f3n de v\u00eddeo barata<\/a>\n<\/div>\n\n\n\n\n
<\/span>Material de apoyo<\/span><\/h3>\n\n\n\n
El v\u00eddeo por s\u00ed solo no basta. Incluye:<\/p>\n\n\n\n
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Recetas escritas<\/strong> para cada plato demostrado<\/li>\n\n\n\n
Res\u00famenes t\u00e9cnicos<\/strong> los estudiantes pueden consultar<\/li>\n\n\n\n
Listas de equipos<\/strong> con recomendaciones espec\u00edficas<\/li>\n\n\n\n
Listas de la compra<\/strong> para practicar recetas<\/li>\n\n\n\n
Gu\u00edas para imprimir<\/strong> como referencia en la cocina<\/li>\n<\/ul>\n\n\n\n
<\/span>Cuestionarios y tareas<\/span><\/h3>\n\n\n\n
Los elementos interactivos mejoran los \u00edndices de aprendizaje y finalizaci\u00f3n:<\/p>\n\n\n\n
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Comprobaci\u00f3n de conocimientos:<\/strong> Cuestionarios r\u00e1pidos despu\u00e9s de cada m\u00f3dulo<\/li>\n\n\n\n
Tareas pr\u00e1cticas:<\/strong> \u201cHaz esta receta y comparte tus resultados\u201d<\/li>\n\n\n\n
Env\u00edo de fotograf\u00edas:<\/strong> Los estudiantes comparten sus intentos<\/li>\n\n\n\n
Demostraciones de habilidades:<\/strong> V\u00eddeo de ellos mismos realizando una t\u00e9cnica<\/li>\n<\/ul>\n\n\n\nMemberPress Cuestionarios<\/a> le permite a\u00f1adir evaluaciones directamente a sus cursos. Recomiendo utilizarlas al final de los m\u00f3dulos t\u00e9cnicos. Ayuda a los alumnos a confirmar que han asimilado el material antes de continuar.<\/p>\n\n\n\n
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<\/span>Creaci\u00f3n de cursos en MemberPress<\/span><\/h2>\n\n\n\n
MemberPress Courses es un completo sistema de gesti\u00f3n del aprendizaje<\/a> integrado en el plugin.<\/p>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >>> Caracter\u00edsticas de los cursos MemberPRESS DESCRIPCI\u00d3N GENERAL<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_Your_Course\"><\/span>Creaci\u00f3n del curso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Aseg\u00farese de que dispone del <a href=\"https:\/\/memberpress.com\/es\/docs\/getting-started-with-memberpress-courses\/\" title=\"\">Complemento MemberPress Courses<\/a> activado<\/li>\n\n\n\n<li>Ir a <strong>MP Cursos > Cursos > A\u00f1adir nuevo<\/strong><\/li>\n\n\n\n<li>Introduzca el t\u00edtulo y la descripci\u00f3n del curso<\/li>\n\n\n\n<li>A\u00f1adir secciones (m\u00f3dulos) utilizando la pesta\u00f1a Plan de estudios<\/li>\n\n\n\n<li>A\u00f1adir lecciones dentro de cada secci\u00f3n<\/li>\n\n\n\n<li>Para cada lecci\u00f3n, a\u00f1ada el v\u00eddeo, el texto y los recursos descargables<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adding_Interactivity\"><\/span>A\u00f1adir interactividad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cuestionarios<\/strong><\/h4>\n\n\n\n<p>Instale el complemento MemberPress Quizzes. Puede a\u00f1adir cuestionarios al final de las lecciones o m\u00f3dulos para comprobar su comprensi\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Z8lUdUJTXjeD58y5ChqKEciYrR1gsIMXb37uea2pLAkk9zozZ6tThNmQAiGqKfB0YgPlrw714OfNEvIGJsy4Q2wubWMnOxVSt\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo a\u00f1adir un QUIZ a un curso MemberPress (Tutorial completo)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ePnSiX1lu3k?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >> C\u00d3MO CREAR UN CUESTIONARIO EN LOS CURSOS DE MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Asignaciones<\/strong><\/h4>\n\n\n\n<p>\u00bfQuiere que sus alumnos presenten proyectos m\u00e1s detallados antes de aprobar? \u00bfO fomentar los contenidos generados por los usuarios? <\/p>\n\n\n\n<p>Con el complemento de tareas MemberPress, los alumnos pueden subir o enviar enlaces a su proyecto terminado para su evaluaci\u00f3n. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"ufiSnTNg4qix30PmOCosIyXyd4Bah7AQ3FbHYNtDLQucrO5zweVM82ZVEZGmElP9ehU97z6kjWqKWJGKwCURx1v8pTFd\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo a\u00f1adir y calificar tareas en los cursos MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LJssJuPUv24?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Certificados<\/strong><\/h4>\n\n\n\n<p>El complemento MemberPress Certificados genera autom\u00e1ticamente certificados de finalizaci\u00f3n. Para los cursos de cocina, esto es sorprendentemente motivador; a la gente le gusta tener una prueba de que ha terminado algo.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"nmEsyLzC9SfTwclvQeiRMt2Hob6hPUr5VpNjuAdW\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo ofrecer certificados con los cursos MemberPress (\u00a1y aumentar las ventas de los cursos!)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BBajlMFf9UE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >>> C\u00f3mo ofrecer un certificado en tus cursos de MemberPress<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Seguimiento del progreso<\/strong><\/h4>\n\n\n\n<p>MemberPress realiza un seguimiento autom\u00e1tico de la situaci\u00f3n de los alumnos en el curso. Ellos pueden ver su progreso, y usted puede ver las tasas de finalizaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"362\" height=\"647\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses.jpg\" alt=\"Seguimiento del progreso en los cursos MemberPress\" class=\"wp-image-74490\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses.jpg 362w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-168x300.jpg 168w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-28x50.jpg 28w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-95x170.jpg 95w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-344x614.jpg 344w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-290x518.jpg 290w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-87x156.jpg 87w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><figcaption class=\"wp-element-caption\">Seguimiento del progreso en los cursos MemberPress<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Access_and_Pricing_Models\"><\/span>Acceso y modelos de precios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adquisici\u00f3n de un curso independiente<\/strong><\/h4>\n\n\n\n<p>Cree una suscripci\u00f3n espec\u00edfica para este curso. Pago \u00fanico ($47-297 dependiendo de la profundidad), acceso de por vida.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Incluido en la suscripci\u00f3n Premium<\/strong><\/h4>\n\n\n\n<p>A\u00f1ada el curso como beneficio de los niveles superiores de afiliaci\u00f3n. Es ideal para la retenci\u00f3n; la gente no quiere perder el acceso a cursos que no han terminado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Enfoque h\u00edbrido<\/strong><\/h4>\n\n\n\n<p>Los miembros Basic pueden comprar cursos individualmente. Los miembros Premium tienen todos los cursos incluidos. Esto crea una ruta de actualizaci\u00f3n natural.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pricing_Your_Courses\"><\/span>Precios de los cursos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El precio del curso depende de la profundidad, la calidad de la producci\u00f3n y la transformaci\u00f3n que ofrezca.<\/p>\n\n\n\n<p><strong>Minicursos (1-2 horas en total):<\/strong> $27-47<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enfoque t\u00e9cnico \u00fanico<\/li>\n\n\n\n<li>Aplicaci\u00f3n r\u00e1pida<\/li>\n\n\n\n<li>Punto de entrada a su ense\u00f1anza<\/li>\n<\/ul>\n\n\n\n<p><strong>Cursos est\u00e1ndar (3-6 horas en total):<\/strong> $67-147<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desarrollo completo de habilidades<\/li>\n\n\n\n<li>M\u00faltiples m\u00f3dulos con progresi\u00f3n<\/li>\n\n\n\n<li>Transformaci\u00f3n significativa<\/li>\n<\/ul>\n\n\n\n<p><strong>Cursos completos (m\u00e1s de 8 horas):<\/strong> $197-497<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dominio profundo de un tema<\/li>\n\n\n\n<li>Amplio material de apoyo<\/li>\n\n\n\n<li>Componente comunitario o de coaching<\/li>\n<\/ul>\n\n\n\n<p><strong>Incluido en la afiliaci\u00f3n:<\/strong><strong><br><\/strong>Si los cursos est\u00e1n incluidos en un abono de $25\/mes, en realidad se le est\u00e1 pagando a lo largo del tiempo. Un miembro que permanece 6 meses ha pagado $150 por el acceso.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_8d0ac43fabc5768907def74affdb1d59\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-price-your-online-course\/\" class=\"button button-blue center\">LEA C\u00f3mo poner precio a su curso en l\u00ednea para obtener los m\u00e1ximos beneficios (7 pasos)<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Your_Courses\"><\/span>Comercializar sus cursos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pre-Launch\"><\/span>Antes del lanzamiento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anuncie el curso a su lista de correo electr\u00f3nico<\/li>\n\n\n\n<li>Compartir los entresijos de la creaci\u00f3n de cursos<\/li>\n\n\n\n<li>Recoger opiniones sobre qu\u00e9 incluir<\/li>\n\n\n\n<li>Crear una lista de espera<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Launch\"><\/span>Lanzamiento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Secuencia de correos electr\u00f3nicos a su lista<\/li>\n\n\n\n<li>Precio especial de lanzamiento (crea urgencia)<\/li>\n\n\n\n<li>Bonificaciones por inscripci\u00f3n anticipada<\/li>\n\n\n\n<li>Testimonios de probadores beta, si est\u00e1n disponibles<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ongoing\"><\/span>En curso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Destaque los cursos en entradas relevantes del blog<\/li>\n\n\n\n<li>Mostrar el contenido del curso como opci\u00f3n de actualizaci\u00f3n cuando los visitantes ven las recetas gratuitas.<\/li>\n\n\n\n<li>Incluir en la afiliaci\u00f3n<\/li>\n\n\n\n<li>Promover a los miembros que a\u00fan no se han inscrito<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e232cb8eda51925a82f5b397a25649b8\" href=\"https:\/\/memberpress.com\/es\/blog\/online-courses-attract-students\/\" class=\"button button-blue center\">LEA C\u00f3mo comercializar su curso en l\u00ednea (50 maneras)<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfY ahora qu\u00e9?<\/h2>\n\n\n\n<p>Los cursos proporcionan un aprendizaje estructurado, pero muchos entusiastas de la alimentaci\u00f3n tambi\u00e9n desean una conexi\u00f3n con la comunidad. Los foros y espacios de debate pueden a\u00f1adir un valor significativo a su afiliaci\u00f3n.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_3309575597ca7d38f4f61cd127ed8ee7\" href=\"https:\/\/memberpress.com\/es\/blog\/building-community-for-your-food-and-recipe-site\/\" class=\"button button-orange center\">LEA C\u00f3mo crear una comunidad para su sitio web de recetas y alimentos<\/a>\n<\/div>\n\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p><strong>\u00bfQu\u00e9 habilidad culinaria te gustar\u00eda m\u00e1s aprender en un curso? \u00a1Comp\u00e1rtelo en los comentarios!<\/strong><\/p>\n\n\n\n<p><strong>Si este art\u00edculo le ha resultado \u00fatil, s\u00edganos en\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>y\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Recipes tell people what to make. Courses teach them how to cook. There\u2019s a difference between following a recipe and actually knowing how to cook. Recipes are instructions; cooking is a skill. Courses bridge that gap. If you can teach (and not everyone can; that\u2019s okay), courses are a fantastic way to add value to [\u2026]<\/p>\n","protected":false},"author":73814,"featured_media":79488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1559,792,1558],"tags":[],"class_list":{"0":"post-79407","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food-and-recipe-sites","8":"category-courses","9":"category-use-cases","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Recipes tell people what to make. 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