{"id":80340,"date":"2026-06-18T10:00:00","date_gmt":"2026-06-18T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=80340"},"modified":"2026-05-12T18:36:01","modified_gmt":"2026-05-12T22:36:01","slug":"the-rise-of-niche-community-sites","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/the-rise-of-niche-community-sites\/","title":{"rendered":"Por qu\u00e9 ahora mismo es el mejor momento para poner en marcha tu propia comunidad especializada"},"content":{"rendered":"<p><em><strong>La gente est\u00e1 abandonando las grandes plataformas, pero no se est\u00e1 desconectando de Internet, sino que est\u00e1 encontrando algo m\u00e1s aut\u00e9ntico. Si alguna vez has pensado en crear tu propia comunidad especializada, ahora es tu momento.<\/strong><\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a693e7dc7a1e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a693e7dc7a1e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/the-rise-of-niche-community-sites\/#Examples_of_Niche_Communities_Built_with_MemberPress\" >Ejemplos de comunidades especializadas creadas con MemberPress<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/the-rise-of-niche-community-sites\/#Why_the_Timing_Actually_Matters\" >Por qu\u00e9 el momento es realmente importante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/the-rise-of-niche-community-sites\/#The_%E2%80%9CI_Need_a_Big_Audience_First%E2%80%9D_Myth\" >El mito de \u201cPrimero necesito una gran audiencia\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/the-rise-of-niche-community-sites\/#What_Building_Your_Own_Community_Looks_Like_With_MemberPress\" >C\u00f3mo es crear tu propia comunidad con MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/the-rise-of-niche-community-sites\/#To_Sum_Up%E2%80%A6\" >En resumen\u2026<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Este fin de semana asist\u00ed a un encuentro para mujeres empresarias de mi zona y, al poco rato, me vi envuelta en una conversaci\u00f3n que me resulta familiar y que oigo cada vez con m\u00e1s frecuencia. La conversaci\u00f3n es m\u00e1s o menos as\u00ed:<\/p>\n\n\n\n<p><em>\u201cHe dejado de usar Instagram\u201d.\u201d<\/em> <em>\u201cEstoy volviendo a conectar con mis valores. He empezado un curso para dedicarme por fin a esa afici\u00f3n de la que llevo hablando a\u00f1os\u201d.\u201d<\/em><\/p>\n\n\n\n<p>T\u00fa tambi\u00e9n lo has o\u00eddo, \u00bfverdad? Pues resulta que forma parte de un cambio m\u00e1s amplio: la gente est\u00e1 dejando atr\u00e1s las grandes plataformas monopol\u00edsticas para dirigirse a espacios en los que realmente quiere pasar el tiempo.<\/p>\n\n\n\n<p>Un estudio reciente sobre el <a href=\"https:\/\/www.researchgate.net\/publication\/394423652_The_Rise_of_Niche_Social_Media_How_Platform_Fatigue_Fuels_Growth_in_Specialized_Communities\" title=\"\">la creciente popularidad de las comunidades especializadas<\/a> lleg\u00f3 a la conclusi\u00f3n de que la gente no est\u00e1 dejando de usar Internet, sino que simplemente se est\u00e1 volviendo mucho m\u00e1s exigente a la hora de elegir a qu\u00e9 sitios acude.<\/p>\n\n\n\n<p>Y es algo que tiene todo el sentido del mundo, teniendo en cuenta lo que s\u00e9 sobre los usuarios de MemberPress. Nuestros clientes est\u00e1n a punto de ganar, en conjunto, <strong>$3 mil millones<\/strong>, y la mayor\u00eda de ellos est\u00e1n alcanzando ese \u00e9xito en sectores verdaderamente especializados.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_Niche_Communities_Built_with_MemberPress\"><\/span>Ejemplos de nichos<em> <\/em>Comunidades creadas con MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" title=\"\">Rancho Dunrovin Guest<\/a><\/strong>  <\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1024x537.png\" alt=\"\" class=\"wp-image-42639\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1024x537.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-768x403.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1536x805.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-2048x1074.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-324x170.png 324w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-840x440.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1216x638.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1832x961.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-700x367.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1080x566.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Rancho tur\u00edstico de Montana con una retransmisi\u00f3n en directo por c\u00e1mara llamada <em>D\u00edas en Dunrovin<\/em>. Suscriptores de todo el mundo pagan para ver lo que ocurre en el rancho cada d\u00eda.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"http:\/\/rhgns.com\" title=\"\"><strong>Gremio de enganche de alfombras de Nueva Escocia<\/strong><\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1024x492.png\" alt=\"\" class=\"wp-image-42682\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1024x492.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-768x369.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1536x738.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-2048x984.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-354x170.png 354w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-840x403.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1216x584.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1832x880.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-700x336.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-156x75.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1080x519.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mantienen viva la tradici\u00f3n artesanal del ganchillo para alfombras desde 1979. Cuentan con m\u00e1s de 600 miembros repartidos por todas las provincias canadienses y por Estados Unidos. No se trata de una afici\u00f3n muy extendida. A ellos no les importa. De todos modos, han creado una comunidad y funciona.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/news.theopenmat.com\/\" title=\"\">El tapete abierto <\/a><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"491\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-1024x491.png\" alt=\"P\u00e1gina de inicio de Open Mat\" class=\"wp-image-52590\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-1024x491.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-768x369.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-354x170.png 354w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-840x403.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-1216x584.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-700x336.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-156x75.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-1080x518.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage.png 1292w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Un sitio web de noticias y comunidad para <em>aficionado<\/em> Lucha libre, no la WWE ni las MMA. Lucha libre amateur universitaria y escolar. Los miembros VIP tienen acceso a informaci\u00f3n exclusiva sobre reclutamiento, novedades de las conferencias y clasificaciones.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"http:\/\/foodtank.com\" title=\"\"><strong>Tanque de alimentos<\/strong><\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank-1024x543.png\" alt=\"\" class=\"wp-image-28099\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank-1024x543.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank-768x407.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank.png 1204w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Una comunidad centrada por completo en la sostenibilidad del sistema alimentario: la agricultura, el hambre y la pol\u00edtica medioambiental. <\/p>\n\n\n\n<p>Sobre el papel, parece el p\u00fablico m\u00e1s reducido del mundo. En la pr\u00e1ctica, result\u00f3 ser el m\u00e1s comprometido del mundo: agricultores, cient\u00edficos, investigadores, responsables pol\u00edticos y periodistas, todos buscando lo mismo en el mismo lugar. <\/p>\n\n\n\n<p>Actualmente cuentan con m\u00e1s de 1,2 millones de suscriptores repartidos en tres niveles de suscripci\u00f3n.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Estas comunidades est\u00e1n ganando terreno porque ofrecen algo que las grandes redes dejaron de ofrecer sin hacer mucho ruido: realmente puedes encontrar a gente a la que le importa lo mismo que a ti.<\/p>\n\n\n\n<p>No me malinterpretes, mi algoritmo me tiene enganchado. Pero cada vez m\u00e1s me doy cuenta de que no me ofrece lo que vine a buscar. Vine para inspirarme con el contenido de los creadores y, en cambio, acabo sumergido en una secci\u00f3n de comentarios repleta de bots que buscan provocar, o me paso el rato desplaz\u00e1ndome por montones de anuncios y contenido patrocinado.<\/p>\n\n\n\n<p>Las redes sociales sol\u00edan ser un lugar donde uno pod\u00eda conectar con personas afines a las que les importaban las mismas cosas, y ahora esos espacios se encuentran en otro sitio, en comunidades especializadas. La gente los busca activamente.<\/p>\n\n\n\n<p>La mayor parte del debate en torno a esta tendencia gira en torno a qu\u00e9 plataformas deber\u00edan incorporar las marcas a continuaci\u00f3n. Pero, como trabajo en MemberPress, se me ocurri\u00f3 otra pregunta: \u00bfy si simplemente crearas la tuya propia?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_the_Timing_Actually_Matters\"><\/span>Por qu\u00e9 el momento es realmente importante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las personas que se est\u00e1n decantando actualmente por las plataformas especializadas son cada vez m\u00e1s conscientes de lo que las grandes plataformas hacen con sus datos y su atenci\u00f3n, y buscan un lugar mejor donde depositar ambos.<\/p>\n\n\n\n<p>Eso supone una oportunidad para cualquiera que est\u00e9 pensando en crear su propia comunidad. En estos momentos, la gente est\u00e1 m\u00e1s dispuesta a unirse a un espacio m\u00e1s peque\u00f1o y espec\u00edfico\u2026 porque ya lo est\u00e1n buscando. <\/p>\n\n\n\n<p>Hace uno o dos a\u00f1os, quiz\u00e1 hubieras tenido que esforzarte m\u00e1s para convencer a alguien de que probara una comunidad de la que nunca hab\u00eda o\u00eddo hablar. Hoy en d\u00eda, esa misma persona ya la est\u00e1 buscando.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">El mito de \u201cPrimero necesito una gran audiencia\u201d<\/h2>\n\n\n\n<p>Quiero abordar este tema directamente, porque creo que es lo que frena a m\u00e1s gente que cualquier otra cosa.<\/p>\n\n\n\n<p>No hace falta tener muchos seguidores para poner en marcha una comunidad de socios. Algunas de las m\u00e1s sostenibles empezaron siendo peque\u00f1as: un grupo reducido de personas que encontraban un valor real en formar parte de algo concreto. <\/p>\n\n\n\n<p>Cien miembros comprometidos que interact\u00faan entre s\u00ed y esperan con ganas poder conectarse tendr\u00e1n m\u00e1s impacto que miles de seguidores pasivos que apenas recuerdan haber visto tus publicaciones.<\/p>\n\n\n\n<p>En este caso, el nicho juega a tu favor. Por definici\u00f3n, no intentas atraer a todo el mundo, sino que est\u00e1s creando algo para un <em>un tipo concreto de persona<\/em>, y esa persona se reconocer\u00e1 en ella al instante.<\/p>\n\n\n\n<p>La calidad de la interacci\u00f3n dentro de una comunidad de pago o de acceso restringido tambi\u00e9n es totalmente diferente a la de los seguidores en redes sociales. No se trata de personas que se han topado con tu contenido mientras se desplazaban por la pantalla. Han tomado la decisi\u00f3n activa de estar all\u00ed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Building_Your_Own_Community_Looks_Like_With_MemberPress\"><\/span>C\u00f3mo es crear tu propia comunidad con MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aqu\u00ed es donde la idea suele parecer m\u00e1s abrumadora de lo que realmente es. \u201cCrear una plataforma\u201d suena como algo para lo que se necesita un desarrollador, un presupuesto y seis meses de los que no dispones. Con MemberPress, realmente no es as\u00ed.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/memberpress.com\/es\/blog\/clubsuite-communities\/\" title=\"\">ClubSuite<\/a><\/strong> es el conjunto de herramientas para comunidades de MemberPress, y lo que te permite hacer es ofrecer a tus miembros un <a href=\"https:\/\/memberpress.com\/es\/features\/premium-community-forums\/\" title=\"\">una experiencia comunitaria completa<\/a> sin tener que redirigirlos a otra plataforma para que lo encuentren. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ClubCircles\u2122<\/strong> crea espacios de debate privados donde los miembros pueden publicar novedades, compartir logros y mantener conversaciones. Es como tu propia versi\u00f3n de un grupo de Facebook, salvo que se encuentra dentro de tu sitio web y eres el \u00fanico propietario de todo ello. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1024x1024.png\" alt=\"Foro de capturas de pantalla de ClubCircles\" class=\"wp-image-79221\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1024x1024.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-300x300.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-150x150.png 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-768x768.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-50x50.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1536x1536.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-2048x2048.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-170x170.png 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-614x614.png 614w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-684x684.png 684w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1030x1030.png 1030w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-518x518.png 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-156x156.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1080x1081.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ClubDirectory\u2122 (Directorio de clubes)<\/strong> permite a los miembros encontrarse entre s\u00ed por habilidades, ubicaci\u00f3n o nivel de afiliaci\u00f3n, para que las personas adecuadas puedan conectar realmente.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"646\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1024x646.png\" alt=\"\" class=\"wp-image-78087\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1024x646.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-768x484.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-50x32.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1536x969.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-2048x1292.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-270x170.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-840x530.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1085x684.png 1085w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1633x1030.png 1633w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-700x441.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-156x98.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1080x681.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ClubConnect<\/strong> incorpora mensajer\u00eda directa en tiempo real y chat en grupo, con funciones integradas para compartir archivos y menciones con @, de modo que los miembros puedan mantener conversaciones sin tener que salir nunca de tu comunidad.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1038\" height=\"687\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/04\/ClubConnect-Group-Messaging-example.svg\" alt=\"Ejemplo de mensajer\u00eda de grupo ClubConnect\" class=\"wp-image-80243\"\/><\/figure>\n\n\n\n<p>Con estas funciones, facilitar\u00e1s las interacciones entre los miembros, lo que har\u00e1 que sigan suscritos mucho tiempo despu\u00e9s de haber completado tu contenido.<\/p>\n\n\n\n<p>Los datos de tus miembros siguen siendo tuyos. La experiencia es tuya. No hay ninguna plataforma que pueda cambiarte las reglas, modificar su algoritmo o decidir que los d\u00edas de tu comunidad est\u00e1n contados.<\/p>\n\n\n\n<p>Ah, y a diferencia de otras plataformas comunitarias, los costes no se disparan a medida que tu comunidad crece. Tu \u00e9xito depende de ti.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"p3W5VdJvitdy8oXs2SeajR2VMhFIEYOko1bPTcuYg4rADJK7sT0LQBNUqx7XpethD6UOGFEzqRNQ\"><div class=\"responsive-video\"><iframe title=\"Grupos comunitarios con ClubSuite\u2122 (funci\u00f3n destacada de MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qC9xulqK4VY?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">En resumen\u2026<\/h2>\n\n\n\n<p>Si llevas tiempo d\u00e1ndole vueltas a la idea de crear una comunidad en torno a tu experiencia, tu marca o los intereses comunes de tu p\u00fablico, esta es probablemente la se\u00f1al m\u00e1s clara que vas a recibir de que merece la pena tom\u00e1rtelo en serio.<\/p>\n\n\n\n<p>MemberPress se ha convertido en una plataforma comunitaria completa, no solo en un complemento de membres\u00eda, por lo que tu contenido y tu comunidad se encuentran en un mismo lugar, tras tu inicio de sesi\u00f3n, y tus datos siguen siendo tuyos. <\/p>\n\n\n\n<p>Lo que est\u00e1s creando es un espacio al que los miembros de pago vuelven porque realmente les merece la pena dedicarle tiempo. Un lugar en el que eligen estar, en lugar de uno que les haya sugerido un algoritmo. <\/p>\n\n\n\n<p><em>El tipo de espacio que sol\u00edan ser las redes sociales, antes de que se complicaran.<\/em><\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"car\u00e1cter cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Crea hoy mismo tu comunidad especializada.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>\u00bfYa has empezado a crear algo o todav\u00eda est\u00e1s en la fase de \u201cpensarlo\u201d? Sea como sea, me encantar\u00eda que me lo contaras en los comentarios de m\u00e1s abajo.<\/p>\n\n\n\n<p><strong>Si este art\u00edculo le ha resultado \u00fatil, s\u00edganos en\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>y\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>La gente est\u00e1 abandonando las grandes plataformas, pero no se est\u00e1 desconectando de Internet, sino que est\u00e1 encontrando algo m\u00e1s aut\u00e9ntico. Si alguna vez has pensado en crear tu propia comunidad especializada, ahora es tu momento.<\/p>","protected":false},"author":73814,"featured_media":80389,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[],"class_list":{"0":"post-80340","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"People are leaving big social media platforms, to find something more real. 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