{"id":80359,"date":"2026-07-23T15:25:13","date_gmt":"2026-07-23T19:25:13","guid":{"rendered":"https:\/\/memberpress.com\/?p=80359"},"modified":"2026-06-15T13:01:59","modified_gmt":"2026-06-15T17:01:59","slug":"choosing-your-business-coaching-niche","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/","title":{"rendered":"C\u00f3mo elegir tu nicho de coaching empresarial (y crear una p\u00e1gina de membres\u00eda en torno a \u00e9l)"},"content":{"rendered":"<p class=\"has-text-align-center wp-block-paragraph\"><em><strong>The right business coaching niche determines who joins your membership, why they stay, and how much they\u2019ll pay.<\/strong><\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a99ad5fcd0e3\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a99ad5fcd0e3\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#Why_Your_Membership_Needs_a_Clear_Niche_to_Work\" >Por qu\u00e9 tu club necesita un nicho bien definido para funcionar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#How_to_Choose_the_Right_Niche_for_Your_Coaching_Business\" >C\u00f3mo elegir el nicho adecuado para tu negocio de coaching<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#What_you_genuinely_know\" >Lo que realmente sabes\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#What_a_specific_group_of_people_is_struggling_with\" >A qu\u00e9 se enfrenta un grupo concreto de personas\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#What_people_will_keep_paying_to_solve\" >Lo que la gente seguir\u00e1 pagando para resolver\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#Four_Ways_You_Can_Niche_Down_as_a_Business_Coach\" >Cuatro formas de especializarte como coach empresarial<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#1_Audience-focused_%E2%80%93_you_niche_by_who_you_help\" >1. Centrado en el p\u00fablico: te especializas en funci\u00f3n de a qui\u00e9n ayudas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#2_Stage-focused_%E2%80%93_you_niche_by_where_your_clients_are_in_their_journey\" >2. Centrado en las etapas: te especializas en funci\u00f3n de la etapa en la que se encuentran tus clientes en su proceso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#3_Industry-focused_%E2%80%93_you_niche_by_the_field_your_clients_work_in\" >3. Centrado en un sector concreto: te especializas en el \u00e1mbito en el que trabajan tus clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#4_Outcome-focused_%E2%80%93_you_niche_by_the_specific_result_you_deliver\" >4. Centrado en los resultados: te especializas en funci\u00f3n del resultado concreto que ofreces<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#Dont_Build_Around_a_Niche_Until_Youve_Tested_This\" >No desarrolles un negocio en torno a un nicho hasta que hayas probado esto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#Define_Your_Ideal_Member_and_Be_Specific\" >Define a tu socio ideal (y s\u00e9 espec\u00edfico)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#How_to_Stand_Out_in_an_Overcrowded_Market\" >C\u00f3mo destacar en un mercado saturado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#Whats_Next\" >\u00bfY ahora qu\u00e9?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">You can help a lot of people and still build a struggling membership business. It happens more than you\u2019d think \u2013 a coach with real expertise, a decent following, and a genuine desire to help, who can\u2019t seem to get members to stick around past the first month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most of the time, the problem isn\u2019t the coaching. It\u2019s the positioning. \u201cI help entrepreneurs succeed\u201d sounds reasonable until you realize nobody is searching for that, nobody feels like it was written for them, and nobody has a strong reason to keep paying for it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Memberships work when the problem you solve is specific, ongoing, and something your ideal member can\u2019t easily fix on their own.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This guide helps you nail down exactly who you serve and what you help them do \u2013 so when you\u2019re ready to build your coaching business, you\u2019re building it around something people will actually pay for month after month.<\/em><\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#00a8ff38\">\ud83d\udccc \u00bfEst\u00e1s creando una p\u00e1gina web de coaching empresarial? Esta gu\u00eda forma parte de una serie completa que abarca todos los pasos, desde elegir tu nicho hasta configurar tu servicio de suscripci\u00f3n. El mejor lugar para empezar es aqu\u00ed \ud83d\udc49 <strong><a href=\"https:\/\/memberpress.com\/es\/blog\/create-business-coaching-website\/\" title=\"\">C\u00f3mo crear una p\u00e1gina web de coaching empresarial<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Membership_Needs_a_Clear_Niche_to_Work\"><\/span>Por qu\u00e9 tu club necesita un nicho bien definido para funcionar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A general coaching practice can survive on referrals. Someone hears about you, the fit is good enough, you do the work, and they move on. You don\u2019t need a tight focus for that to work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-website-examples\/\" title=\"\">afiliaci\u00f3n<\/a> es diferente. La gente te paga cada mes, lo que significa que necesitan una explicaci\u00f3n clara, <strong><em>raz\u00f3n permanente<\/em><\/strong> quedarse. Y el \u201casesoramiento empresarial general\u201d, por muy bueno que sea, rara vez les da ese motivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When someone joins your membership, they\u2019re buying the belief that this program was built for someone like them, with a problem like theirs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una dise\u00f1adora aut\u00f3noma que quiere subir sus tarifas quiere sentir que tu suscripci\u00f3n se ha creado pensando en ella, y no tener que rebuscar entre contenidos dirigidos a todo el mundo para encontrar lo que le interesa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cuanto m\u00e1s espec\u00edfico sea tu enfoque, m\u00e1s f\u00e1cil resultar\u00e1 para el p\u00fablico adecuado identificarse con tu oferta <\/strong>\u2013 y m\u00e1s f\u00e1cil te resultar\u00e1 crear contenidos que realmente quieran consumir cada semana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Especializarse en un nicho m\u00e1s espec\u00edfico <a href=\"https:\/\/memberpress.com\/es\/blog\/membership-engagement\/\" title=\"\">facilita la gesti\u00f3n de todo tu programa de socios<\/a> because you always know what to create, who you\u2019re creating it for, and what would make them stay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_Niche_for_Your_Coaching_Business\"><\/span>C\u00f3mo elegir el nicho adecuado para tu negocio de coaching<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Elegir un nicho consiste en<strong> encontrar el punto en el que se cruzan tres cosas:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lo que realmente sabes<\/strong>\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re going to be coaching, creating content, and answering questions on this topic for years. If you\u2019re stretching beyond what you actually know, your members will feel it \u2013 and they won\u2019t stay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A qu\u00e9 se enfrenta un grupo concreto de personas<\/strong>\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not what you think they need, but what they\u2019re actively stuck on right now and can\u2019t easily figure out on their own. The clearer you are about this, the easier everything else becomes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lo que la gente seguir\u00e1 pagando para resolver<\/strong>\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Algunos problemas se solucionan de una vez por todas y desaparecen. Un buen <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-find-your-niche\/\">nicho de afiliaci\u00f3n<\/a> has ongoing problems \u2013 the kind where solving one challenge naturally leads to the next. That\u2019s what keeps members subscribed month after month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cuando esas tres cosas encajan, tienes algo sobre lo que merece la pena construir.<\/strong> But when one of them is missing (you\u2019re passionate about it, but there\u2019s no real demand, or there\u2019s demand, but the problem gets solved too quickly), the membership will always feel like an uphill battle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Take time with this part. It\u2019s the decision that everything else sits on.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Four_Ways_You_Can_Niche_Down_as_a_Business_Coach\"><\/span>Cuatro formas de especializarte como coach empresarial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Estos son los cuatro enfoques m\u00e1s habituales<\/strong> Para especializarte como coach empresarial, elige aquella opci\u00f3n que te resulte m\u00e1s natural seg\u00fan c\u00f3mo concibes ya tu trabajo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Centrado en el p\u00fablico: te especializas en funci\u00f3n de a qui\u00e9n ayudas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este es el enfoque m\u00e1s sencillo. Eliges un tipo concreto de persona y construyes todo en torno a ella.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aut\u00f3nomos que est\u00e1n creando su primera empresa de servicios<\/li>\n\n\n\n<li>Mujeres emprendedoras en las primeras fases de expansi\u00f3n<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/fitness-membership-sites\/\" title=\"\">Salud y bienestar<\/a> profesionales que tienen dificultades con la parte empresarial<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-consulting-services\/\" title=\"\">Consultores<\/a> dejar el mundo empresarial<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Centrado en las etapas: te especializas en funci\u00f3n de la etapa en la que se encuentran tus clientes en su proceso<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En lugar de centrarte en qui\u00e9nes son, te centras en en qu\u00e9 fase se encuentran. Cada etapa empresarial conlleva sus propios retos, y los coaches especializados en una etapa concreta se convierten en la opci\u00f3n m\u00e1s l\u00f3gica para quienes se encuentran en ella.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emprendedores en fase inicial que intentan conseguir sus primeros clientes habituales<\/li>\n\n\n\n<li>Las empresas ya consolidadas est\u00e1n dispuestas a contratar personal y a dejar de hacerlo todo ellas mismas<\/li>\n\n\n\n<li>Empresarios que se preparan para vender su negocio o retirarse<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Centrado en un sector concreto: te especializas en el \u00e1mbito en el que trabajan tus clientes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Te conviertes en el asesor de referencia para un sector concreto. Esta es una de las formas m\u00e1s eficaces de posicionarte, y uno de los ejemplos m\u00e1s claros de que funciona es <a href=\"https:\/\/lesleylogan.co\/about-lesley\/\" title=\"\">Lesley Logan<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1024x480.png\" alt=\"\" class=\"wp-image-80453\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1024x480.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-768x360.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-50x23.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1536x720.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-2048x960.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-363x170.png 363w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-840x394.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1216x570.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1832x859.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-700x328.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-156x73.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1080x506.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Lesley\u2019s Business coaching site<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">She\u2019s a certified Pilates teacher who noticed that most Pilates instructors had no idea how to run a profitable business. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So she built a coaching program with MemberPress specifically for them, teaching fitness business owners how to get clients, set their rates, and build a practice that\u2019s actually sustainable. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That focus made her the obvious choice for an entire industry. She\u2019s now booked through 2028.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Asesoramiento empresarial para agencias creativas<\/li>\n\n\n\n<li>Formadores para profesionales del sector inmobiliario<\/li>\n\n\n\n<li>Formadores para profesionales de la salud y el bienestar<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Centrado en los resultados: te especializas en funci\u00f3n del resultado concreto que ofreces<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0You\u2019re not defined by who your clients are \u2013 you\u2019re defined by the results they get.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ayudamos a las empresas del sector de los servicios a generar clientes potenciales de forma constante<\/li>\n\n\n\n<li>Ayudar a los profesionales que cobran de menos a ajustar sus tarifas<\/li>\n\n\n\n<li>Ayudar a los aut\u00f3nomos a contratar a su primer empleado<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Any of these can work. What doesn\u2019t work is trying to be all of them at once \u2013 because then you\u2019re back to being a general business coach, and we\u2019re right back where we started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Build_Around_a_Niche_Until_Youve_Tested_This\"><\/span>No desarrolles un negocio en torno a un nicho hasta que hayas probado esto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start creating content or building out your membership, you need to know that people will actually pay for what you\u2019re planning to offer.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here\u2019s how to check:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Busca productos de pago ya existentes en este sector:<\/strong> Search for books, courses, group programs, and paid communities in your niche. If people are already spending money there, that\u2019s a good sign \u2013 it means there\u2019s a proven market. <br><br>No competition sounds appealing, but it usually means there\u2019s no demand either.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ac\u00e9rcate a los lugares donde ya se re\u00fanen tus posibles socios:<\/strong> Echa un vistazo a <strong>Hilos de Reddit, <a href=\"https:\/\/memberpress.com\/es\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" title=\"\">Grupos de Facebook<\/a>, y las comunidades en l\u00ednea<\/strong> donde pasa el tiempo tu p\u00fablico objetivo. <br><br>\u00bfQu\u00e9 preguntas se repiten constantemente? \u00bfEn qu\u00e9 aspectos se atascan siempre los usuarios? Los problemas sobre los que se preguntan una y otra vez son aquellos en torno a los que merece la pena crear un servicio de suscripci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mant\u00e9n conversaciones aut\u00e9nticas con personas reales: <\/strong>Busca entre cinco y diez personas que se ajusten a tu perfil de socio ideal y habla con ellas; no se trata de una encuesta, sino de una conversaci\u00f3n de verdad. <br><br>Ask what they\u2019re struggling with, what they\u2019ve already tried, and what they\u2019d pay to solve it. You\u2019ll learn more in one honest conversation than in weeks of desk research.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_Your_Ideal_Member_and_Be_Specific\"><\/span>Define a tu socio ideal (y s\u00e9 espec\u00edfico)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Picking a niche tells you what your membership is about. Defining your ideal member tells you who it\u2019s actually for \u2013 and that distinction matters more than most coaches realize.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn\u2019t about demographics. Knowing your member is a 35-year-old woman based in Austin doesn\u2019t tell you what she needs from your membership or why she\u2019d stay subscribed. What you actually need to understand is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 problema est\u00e1 afrontando ahora mismo?<\/li>\n\n\n\n<li>What has she already tried that hasn\u2019t worked?<\/li>\n\n\n\n<li>What does she feel like she\u2019s missing that other people in her field seem to have figured out?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo estar\u00eda su negocio dentro de seis meses si tu programa de afiliaci\u00f3n realmente le funcionara?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando seas capaz de responder a esas preguntas con claridad, todas las decisiones que tomes te resultar\u00e1n m\u00e1s f\u00e1ciles: qu\u00e9 contenido crear, c\u00f3mo <a href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">organiza tus niveles<\/a>, what to charge, what to say in your marketing. You\u2019re not guessing anymore. You have a real person to write for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Esto es lo que ocurre en la pr\u00e1ctica:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Nicho: Asesoramiento en estrategia de precios para dise\u00f1adores aut\u00f3nomos<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>She\u2019s been charging the same project rates for two years, even though her skills have grown significantly<\/li>\n\n\n\n<li>She\u2019s Googled \u201chow to raise my rates\u201d more times than she\u2019d like to admit, but freezes when it comes to actually doing it<\/li>\n\n\n\n<li>She keeps losing projects to cheaper designers and can\u2019t figure out whether to lower her prices or hold her ground<\/li>\n\n\n\n<li>She doesn\u2019t want to freelance forever \u2013 she wants to build something more stable<\/li>\n\n\n\n<li>Success looks like consistent clients, a rate she\u2019s proud of, and never feeling like she has to apologize for what she charges<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s someone you can build an entire membership around. <strong>\u201cLos empresarios que quieren crecer\u201d no lo es.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Stand_Out_in_an_Overcrowded_Market\"><\/span>C\u00f3mo destacar en un mercado saturado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchos <a href=\"https:\/\/memberpress.com\/es\/blog\/online-coaching-website\/\">asesores empresariales<\/a> que hay por ah\u00ed. Y la mayor\u00eda suenan exactamente igual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La forma de destacar es tener m\u00e1s claro que nadie a qui\u00e9n ayudas y qu\u00e9 se llevan tus clientes. Esa claridad es lo que hace que la persona adecuada deje de desplazarse por la pantalla y piense: \u201c<em>Esto es para m\u00ed.<\/em>\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your positioning should lead with what your member gets, not what you\u2019ve achieved. Certifications and years of experience might build trust once someone is already interested \u2013 but they\u2019re not what gets someone interested in the first place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compara estas dos:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cCoach empresarial que ayuda a los emprendedores a crear mejores empresas\u201d.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cI help freelance designers charge what they\u2019re worth \u2013 and actually believe it.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El segundo funciona porque menciona a una persona concreta, un problema concreto y el verdadero obst\u00e1culo que se interpone en su camino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Someone reading that either immediately thinks \u201cthat\u2019s exactly me\u201d or \u201cthat\u2019s not for me at all.\u201d Both are the right outcome. You want the wrong people to opt out just as much as you want the right people to opt in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your positioning doesn\u2019t need to be a clever tagline. It just needs to be specific enough that the right person recognizes themselves in it the moment they read it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfY ahora qu\u00e9?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You know who you\u2019re building for. Now you need to build the thing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next guide in this series walks you through how to set up WordPress for a business coaching site. You\u2019d learn about hosting, MemberPress installation, the plugins that make a coaching site run, and the key pages you need before you launch.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_68972e24d36484e57d1bf0dce042db0e\" href=\"https:\/\/memberpress.com\/es\/blog\/set-up-business-coaching-site-wordpress\/\"   class=\"button button-blue center\">\ud83d\udc49 Configuraci\u00f3n de WordPress para una p\u00e1gina web de coaching empresarial<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">The clearer your niche, the easier every decision after this one becomes. If you\u2019re ready to start building, <strong><a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" title=\"\">MemberPress<\/a><\/strong> te ofrece todo lo que necesitas para configurar tu servicio de suscripci\u00f3n, proteger tu contenido y conseguir tus primeros socios.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"car\u00e1cter cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfNo sabes muy bien en qu\u00e9 nicho de coaching empresarial centrarte? Encuentra el punto ideal entre lo que sabes, qui\u00e9n necesita ayuda y aquello por lo que la gente estar\u00e1 dispuesta a seguir pagando.<\/p>","protected":false},"author":87865,"featured_media":81140,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1558],"tags":[1574,70],"class_list":["post-80359","post","type-post","status-publish","format-standard","has-post-thumbnail","category-use-cases","tag-business-coaching-site","tag-membership-site","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Not sure which business coaching niche to build around? 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