{"id":80359,"date":"2026-07-23T15:25:13","date_gmt":"2026-07-23T19:25:13","guid":{"rendered":"https:\/\/memberpress.com\/?p=80359"},"modified":"2026-06-15T13:01:59","modified_gmt":"2026-06-15T17:01:59","slug":"choosing-your-business-coaching-niche","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/","title":{"rendered":"C\u00f3mo elegir tu nicho de coaching empresarial (y crear una p\u00e1gina de membres\u00eda en torno a \u00e9l)"},"content":{"rendered":"<p class=\"has-text-align-center wp-block-paragraph\"><em><strong>Elegir el nicho adecuado para el coaching empresarial determina qui\u00e9n se une a tu club, por qu\u00e9 se quedan y cu\u00e1nto est\u00e1n dispuestos a pagar.<\/strong><\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a7d456b318c2\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7d456b318c2\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#Why_Your_Membership_Needs_a_Clear_Niche_to_Work\" >Por qu\u00e9 tu club necesita un nicho bien definido para funcionar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#How_to_Choose_the_Right_Niche_for_Your_Coaching_Business\" >C\u00f3mo elegir el nicho adecuado para tu negocio de coaching<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#What_you_genuinely_know\" >Lo que realmente sabes\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#What_a_specific_group_of_people_is_struggling_with\" >A qu\u00e9 se enfrenta un grupo concreto de personas\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#What_people_will_keep_paying_to_solve\" >Lo que la gente seguir\u00e1 pagando para resolver\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#Four_Ways_You_Can_Niche_Down_as_a_Business_Coach\" >Cuatro formas de especializarte como coach empresarial<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#1_Audience-focused_%E2%80%93_you_niche_by_who_you_help\" >1. Centrado en el p\u00fablico: te especializas en funci\u00f3n de a qui\u00e9n ayudas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#2_Stage-focused_%E2%80%93_you_niche_by_where_your_clients_are_in_their_journey\" >2. Centrado en las etapas: te especializas en funci\u00f3n de la etapa en la que se encuentran tus clientes en su proceso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#3_Industry-focused_%E2%80%93_you_niche_by_the_field_your_clients_work_in\" >3. Centrado en un sector concreto: te especializas en el \u00e1mbito en el que trabajan tus clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#4_Outcome-focused_%E2%80%93_you_niche_by_the_specific_result_you_deliver\" >4. Centrado en los resultados: te especializas en funci\u00f3n del resultado concreto que ofreces<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#Dont_Build_Around_a_Niche_Until_Youve_Tested_This\" >No desarrolles un negocio en torno a un nicho hasta que hayas probado esto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#Define_Your_Ideal_Member_and_Be_Specific\" >Define a tu socio ideal (y s\u00e9 espec\u00edfico)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#How_to_Stand_Out_in_an_Overcrowded_Market\" >C\u00f3mo destacar en un mercado saturado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/es\/blog\/choosing-your-business-coaching-niche\/#Whats_Next\" >\u00bfY ahora qu\u00e9?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Puedes ayudar a mucha gente y, aun as\u00ed, acabar creando un negocio de suscripci\u00f3n que no acaba de despegar. Ocurre m\u00e1s a menudo de lo que crees: un coach con aut\u00e9ntica experiencia, un n\u00famero considerable de seguidores y un deseo genuino de ayudar, que parece incapaz de conseguir que los suscriptores sigan con el servicio m\u00e1s all\u00e1 del primer mes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mayor\u00eda de las veces, el problema no es el asesoramiento. Es el posicionamiento. \u201cAyudo a los emprendedores a triunfar\u201d suena razonable hasta que te das cuenta de que nadie busca eso, nadie siente que est\u00e9 dirigido a ellos y nadie tiene una raz\u00f3n de peso para seguir pagando por ello.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Las suscripciones funcionan cuando el problema que resuelves es espec\u00edfico, recurrente y algo que tu socio ideal no puede solucionar f\u00e1cilmente por s\u00ed mismo.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Esta gu\u00eda te ayuda a definir con exactitud a qui\u00e9n te diriges y en qu\u00e9 les ayudas; as\u00ed, cuando est\u00e9s listo para crear tu negocio de coaching, lo har\u00e1s bas\u00e1ndote en algo por lo que la gente est\u00e9 dispuesta a pagar mes tras mes.<\/em><\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#00a8ff38\">\ud83d\udccc \u00bfEst\u00e1s creando una p\u00e1gina web de coaching empresarial? Esta gu\u00eda forma parte de una serie completa que abarca todos los pasos, desde elegir tu nicho hasta configurar tu servicio de suscripci\u00f3n. El mejor lugar para empezar es aqu\u00ed \ud83d\udc49 <strong><a href=\"https:\/\/memberpress.com\/es\/blog\/create-business-coaching-website\/\" title=\"\">C\u00f3mo crear una p\u00e1gina web de coaching empresarial<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Membership_Needs_a_Clear_Niche_to_Work\"><\/span>Por qu\u00e9 tu club necesita un nicho bien definido para funcionar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un negocio de coaching general puede sobrevivir gracias a las recomendaciones. Alguien oye hablar de ti, el perfil encaja lo suficiente, haces tu trabajo y esa persona sigue su camino. No hace falta tener un enfoque muy espec\u00edfico para que eso funcione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-website-examples\/\" title=\"\">afiliaci\u00f3n<\/a> es diferente. La gente te paga cada mes, lo que significa que necesitan una explicaci\u00f3n clara, <strong><em>raz\u00f3n permanente<\/em><\/strong> quedarse. Y el \u201casesoramiento empresarial general\u201d, por muy bueno que sea, rara vez les da ese motivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando alguien se inscribe en tu programa de membres\u00eda, est\u00e1 comprando la idea de que este programa se ha creado para alguien como \u00e9l, con un problema como el suyo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una dise\u00f1adora aut\u00f3noma que quiere subir sus tarifas quiere sentir que tu suscripci\u00f3n se ha creado pensando en ella, y no tener que rebuscar entre contenidos dirigidos a todo el mundo para encontrar lo que le interesa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cuanto m\u00e1s espec\u00edfico sea tu enfoque, m\u00e1s f\u00e1cil resultar\u00e1 para el p\u00fablico adecuado identificarse con tu oferta <\/strong>\u2013 y m\u00e1s f\u00e1cil te resultar\u00e1 crear contenidos que realmente quieran consumir cada semana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Especializarse en un nicho m\u00e1s espec\u00edfico <a href=\"https:\/\/memberpress.com\/es\/blog\/membership-engagement\/\" title=\"\">facilita la gesti\u00f3n de todo tu programa de socios<\/a> porque siempre sabes qu\u00e9 crear, para qui\u00e9n lo creas y qu\u00e9 es lo que har\u00eda que se quedaran.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_Niche_for_Your_Coaching_Business\"><\/span>C\u00f3mo elegir el nicho adecuado para tu negocio de coaching<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Elegir un nicho consiste en<strong> encontrar el punto en el que se cruzan tres cosas:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lo que realmente sabes<\/strong>\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vas a estar impartiendo formaci\u00f3n, creando contenido y respondiendo a preguntas sobre este tema durante a\u00f1os. Si te excedes m\u00e1s all\u00e1 de lo que realmente sabes, tus socios se dar\u00e1n cuenta\u2026 y no seguir\u00e1n contigo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A qu\u00e9 se enfrenta un grupo concreto de personas<\/strong>\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No lo que t\u00fa crees que necesitan, sino aquello en lo que est\u00e1n atascados ahora mismo y que no consiguen resolver f\u00e1cilmente por s\u00ed mismos. Cuanto m\u00e1s claro lo tengas, m\u00e1s f\u00e1cil resultar\u00e1 todo lo dem\u00e1s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lo que la gente seguir\u00e1 pagando para resolver<\/strong>\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Algunos problemas se solucionan de una vez por todas y desaparecen. Un buen <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-find-your-niche\/\">nicho de afiliaci\u00f3n<\/a> tiene problemas continuos, de esos en los que resolver un reto lleva, de forma natural, al siguiente. Eso es lo que hace que los miembros sigan suscritos mes tras mes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cuando esas tres cosas encajan, tienes algo sobre lo que merece la pena construir.<\/strong> Pero cuando falta uno de esos elementos (te apasiona el tema, pero no hay una demanda real, o bien hay demanda, pero el problema se resuelve demasiado r\u00e1pido), conseguir socios siempre te parecer\u00e1 una tarea ardua.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00f3mate tu tiempo con esta parte. Es la decisi\u00f3n de la que depende todo lo dem\u00e1s.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Four_Ways_You_Can_Niche_Down_as_a_Business_Coach\"><\/span>Cuatro formas de especializarte como coach empresarial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Estos son los cuatro enfoques m\u00e1s habituales<\/strong> Para especializarte como coach empresarial, elige aquella opci\u00f3n que te resulte m\u00e1s natural seg\u00fan c\u00f3mo concibes ya tu trabajo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Centrado en el p\u00fablico: te especializas en funci\u00f3n de a qui\u00e9n ayudas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este es el enfoque m\u00e1s sencillo. Eliges un tipo concreto de persona y construyes todo en torno a ella.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aut\u00f3nomos que est\u00e1n creando su primera empresa de servicios<\/li>\n\n\n\n<li>Mujeres emprendedoras en las primeras fases de expansi\u00f3n<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/fitness-membership-sites\/\" title=\"\">Salud y bienestar<\/a> profesionales que tienen dificultades con la parte empresarial<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-consulting-services\/\" title=\"\">Consultores<\/a> dejar el mundo empresarial<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Centrado en las etapas: te especializas en funci\u00f3n de la etapa en la que se encuentran tus clientes en su proceso<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En lugar de centrarte en qui\u00e9nes son, te centras en en qu\u00e9 fase se encuentran. Cada etapa empresarial conlleva sus propios retos, y los coaches especializados en una etapa concreta se convierten en la opci\u00f3n m\u00e1s l\u00f3gica para quienes se encuentran en ella.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emprendedores en fase inicial que intentan conseguir sus primeros clientes habituales<\/li>\n\n\n\n<li>Las empresas ya consolidadas est\u00e1n dispuestas a contratar personal y a dejar de hacerlo todo ellas mismas<\/li>\n\n\n\n<li>Empresarios que se preparan para vender su negocio o retirarse<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Centrado en un sector concreto: te especializas en el \u00e1mbito en el que trabajan tus clientes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Te conviertes en el asesor de referencia para un sector concreto. Esta es una de las formas m\u00e1s eficaces de posicionarte, y uno de los ejemplos m\u00e1s claros de que funciona es <a href=\"https:\/\/lesleylogan.co\/about-lesley\/\" title=\"\">Lesley Logan<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1024x480.png\" alt=\"\" class=\"wp-image-80453\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1024x480.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-768x360.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-50x23.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1536x720.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-2048x960.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-363x170.png 363w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-840x394.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1216x570.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1832x859.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-700x328.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-156x73.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1080x506.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">La p\u00e1gina web de coaching empresarial de Lesley<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Es una profesora titulada de Pilates que se dio cuenta de que la mayor\u00eda de los instructores de Pilates no ten\u00edan ni idea de c\u00f3mo llevar un negocio rentable. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que cre\u00f3 un programa de coaching con MemberPress pensado espec\u00edficamente para ellos, en el que ense\u00f1a a los propietarios de negocios de fitness c\u00f3mo captar clientes, fijar sus tarifas y crear un negocio que sea realmente sostenible. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esa dedicaci\u00f3n la convirti\u00f3 en la elecci\u00f3n obvia para todo un sector. Ahora tiene la agenda completa hasta 2028.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Asesoramiento empresarial para agencias creativas<\/li>\n\n\n\n<li>Formadores para profesionales del sector inmobiliario<\/li>\n\n\n\n<li>Formadores para profesionales de la salud y el bienestar<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Centrado en los resultados: te especializas en funci\u00f3n del resultado concreto que ofreces<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0No te definen tus clientes, sino los resultados que obtienen.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ayudamos a las empresas del sector de los servicios a generar clientes potenciales de forma constante<\/li>\n\n\n\n<li>Ayudar a los profesionales que cobran de menos a ajustar sus tarifas<\/li>\n\n\n\n<li>Ayudar a los aut\u00f3nomos a contratar a su primer empleado<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cualquiera de estas opciones puede funcionar. Lo que no funciona es intentar ser todas ellas a la vez, porque entonces vuelves a ser un coach empresarial generalista y nos encontramos de nuevo en el punto de partida.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Build_Around_a_Niche_Until_Youve_Tested_This\"><\/span>No desarrolles un negocio en torno a un nicho hasta que hayas probado esto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de empezar a crear contenido o a ampliar tu base de socios, debes asegurarte de que la gente est\u00e9 realmente dispuesta a pagar por lo que tienes pensado ofrecer.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A continuaci\u00f3n te explicamos c\u00f3mo comprobarlo:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Busca productos de pago ya existentes en este sector:<\/strong> Busca libros, cursos, programas en grupo y comunidades de pago en tu nicho. Si la gente ya est\u00e1 gastando dinero ah\u00ed, es una buena se\u00f1al: significa que hay un mercado consolidado. <br><br>Que no haya competencia suena atractivo, pero normalmente significa que tampoco hay demanda.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ac\u00e9rcate a los lugares donde ya se re\u00fanen tus posibles socios:<\/strong> Echa un vistazo a <strong>Hilos de Reddit, <a href=\"https:\/\/memberpress.com\/es\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" title=\"\">Grupos de Facebook<\/a>, y las comunidades en l\u00ednea<\/strong> donde pasa el tiempo tu p\u00fablico objetivo. <br><br>\u00bfQu\u00e9 preguntas se repiten constantemente? \u00bfEn qu\u00e9 aspectos se atascan siempre los usuarios? Los problemas sobre los que se preguntan una y otra vez son aquellos en torno a los que merece la pena crear un servicio de suscripci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mant\u00e9n conversaciones aut\u00e9nticas con personas reales: <\/strong>Busca entre cinco y diez personas que se ajusten a tu perfil de socio ideal y habla con ellas; no se trata de una encuesta, sino de una conversaci\u00f3n de verdad. <br><br>Preg\u00fantales qu\u00e9 les est\u00e1 costando, qu\u00e9 han probado ya y cu\u00e1nto estar\u00edan dispuestos a pagar para resolverlo. Aprender\u00e1s m\u00e1s en una sola conversaci\u00f3n sincera que en semanas de investigaci\u00f3n documental.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_Your_Ideal_Member_and_Be_Specific\"><\/span>Define a tu socio ideal (y s\u00e9 espec\u00edfico)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Elegir un nicho te permite saber de qu\u00e9 trata tu club. Definir a tu socio ideal te permite saber a qui\u00e9n va dirigido realmente, y esa distinci\u00f3n es m\u00e1s importante de lo que la mayor\u00eda de los coaches creen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No se trata de datos demogr\u00e1ficos. Saber que tu socia es una mujer de 35 a\u00f1os que vive en Austin no te dice qu\u00e9 espera de tu servicio de suscripci\u00f3n ni por qu\u00e9 seguir\u00eda suscrita. Lo que realmente tienes que entender es:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 problema est\u00e1 afrontando ahora mismo?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 ha intentado ya que no le haya funcionado?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 cree que se est\u00e1 perdiendo y que otras personas de su \u00e1mbito parecen haber descubierto?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo estar\u00eda su negocio dentro de seis meses si tu programa de afiliaci\u00f3n realmente le funcionara?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando seas capaz de responder a esas preguntas con claridad, todas las decisiones que tomes te resultar\u00e1n m\u00e1s f\u00e1ciles: qu\u00e9 contenido crear, c\u00f3mo <a href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">organiza tus niveles<\/a>, qu\u00e9 precios fijar, qu\u00e9 decir en tus campa\u00f1as de marketing. Ya no tienes que ir a ciegas. Tienes a una persona real para la que escribir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>As\u00ed es como se ve en la pr\u00e1ctica:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Nicho: Asesoramiento en estrategia de precios para dise\u00f1adores aut\u00f3nomos<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lleva dos a\u00f1os cobrando las mismas tarifas por proyecto, a pesar de que sus habilidades han mejorado considerablemente.<\/li>\n\n\n\n<li>Ha buscado en Google \u201cc\u00f3mo subir mis tarifas\u201d m\u00e1s veces de las que le gustar\u00eda admitir, pero se queda bloqueada a la hora de llevarlo a la pr\u00e1ctica.<\/li>\n\n\n\n<li>No deja de perder proyectos frente a dise\u00f1adores m\u00e1s baratos y no sabe si bajar sus precios o mantenerse firme.<\/li>\n\n\n\n<li>No quiere seguir trabajando por cuenta propia para siempre; quiere crear algo m\u00e1s estable.<\/li>\n\n\n\n<li>Para ella, el \u00e9xito se traduce en una clientela fiel, una tarifa de la que se siente orgullosa y no tener nunca la sensaci\u00f3n de que tiene que disculparse por lo que cobra.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Es alguien en torno a quien se puede construir todo un programa de afiliaci\u00f3n. <strong>\u201cLos empresarios que quieren crecer\u201d no lo es.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Stand_Out_in_an_Overcrowded_Market\"><\/span>C\u00f3mo destacar en un mercado saturado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchos <a href=\"https:\/\/memberpress.com\/es\/blog\/online-coaching-website\/\">asesores empresariales<\/a> que hay por ah\u00ed. Y la mayor\u00eda suenan exactamente igual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La forma de destacar es tener m\u00e1s claro que nadie a qui\u00e9n ayudas y qu\u00e9 se llevan tus clientes. Esa claridad es lo que hace que la persona adecuada deje de desplazarse por la pantalla y piense: \u201c<em>Esto es para m\u00ed.<\/em>\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tu estrategia de posicionamiento debe centrarse en lo que obtiene el socio, no en lo que t\u00fa has logrado. Las certificaciones y los a\u00f1os de experiencia pueden generar confianza una vez que alguien ya est\u00e1 interesado, pero no son lo que despierta el inter\u00e9s en primer lugar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compara estas dos:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cCoach empresarial que ayuda a los emprendedores a crear mejores empresas\u201d.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cAyudo a los dise\u00f1adores aut\u00f3nomos a cobrar lo que realmente valen\u2026 y a creerlo de verdad\u201d.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El segundo funciona porque menciona a una persona concreta, un problema concreto y el verdadero obst\u00e1culo que se interpone en su camino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quien lea eso pensar\u00e1 inmediatamente \u201ceso me describe a la perfecci\u00f3n\u201d o \u201ceso no va para m\u00ed en absoluto\u201d. Ambas reacciones son las correctas. Quieres que las personas equivocadas se descarten tanto como quieres que las personas adecuadas se interesen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tu posicionamiento no tiene por qu\u00e9 ser un eslogan ingenioso. Solo tiene que ser lo suficientemente concreto como para que la persona adecuada se reconozca en \u00e9l en cuanto lo lea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_Next\"><\/span>\u00bfY ahora qu\u00e9?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ya sabes para qui\u00e9n lo est\u00e1s creando. Ahora tienes que crearlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La siguiente gu\u00eda de esta serie te explica paso a paso c\u00f3mo configurar WordPress para una p\u00e1gina web de coaching empresarial. En ella aprender\u00e1s sobre el alojamiento web, la instalaci\u00f3n de MemberPress, los plugins necesarios para que funcione una p\u00e1gina de coaching y las p\u00e1ginas clave que necesitas antes de lanzarla.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_68972e24d36484e57d1bf0dce042db0e\" href=\"https:\/\/memberpress.com\/es\/blog\/set-up-business-coaching-site-wordpress\/\"   class=\"button button-blue center\">\ud83d\udc49 Configuraci\u00f3n de WordPress para una p\u00e1gina web de coaching empresarial<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Cuanto m\u00e1s claro tengas tu nicho, m\u00e1s f\u00e1cil te resultar\u00e1 tomar cada decisi\u00f3n a partir de ahora. Si est\u00e1s listo para empezar a crear, <strong><a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" title=\"\">MemberPress<\/a><\/strong> te ofrece todo lo que necesitas para configurar tu servicio de suscripci\u00f3n, proteger tu contenido y conseguir tus primeros socios.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"car\u00e1cter cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfNo sabes muy bien en qu\u00e9 nicho de coaching empresarial centrarte? Encuentra el punto ideal entre lo que sabes, qui\u00e9n necesita ayuda y aquello por lo que la gente estar\u00e1 dispuesta a seguir pagando.<\/p>","protected":false},"author":87865,"featured_media":81140,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1558],"tags":[1574,70],"class_list":["post-80359","post","type-post","status-publish","format-standard","has-post-thumbnail","category-use-cases","tag-business-coaching-site","tag-membership-site","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Not sure which business coaching niche to build around? 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