There\u2019s a limit to how many clients you can coach directly. Your calendar fills up, your rates go up, and at some point, you\u2019re turning people away \u2013 not because you don\u2019t want to help them, but because there are only so many hours in a day.<\/p>\n\n\n\n

Courses change that. A course you build once can be sold indefinitely, to as many people as want it, without any additional time from you. It\u2019s the same knowledge you already share with clients \u2013 packaged into a format that works without you in the room.<\/p>\n\n\n\n

For business coaches specifically, courses are one of the most natural extensions of what you already do. You have a methodology. You\u2019ve seen what works. You know the questions people ask before they get unstuck. That\u2019s a course waiting to be built.<\/p>\n\n\n\n

This guide walks you through how to build one that actually sells \u2013 and how to set it up on your WordPress site so the delivery runs itself.<\/strong><\/p>\n\n\n\n

\ud83d\udccc \u00bfEst\u00e1s creando una p\u00e1gina web de coaching empresarial? Esta gu\u00eda forma parte de una serie completa que abarca todos los pasos, desde elegir tu nicho hasta configurar tu servicio de suscripci\u00f3n. El mejor lugar para empezar es aqu\u00ed \ud83d\udc49 C\u00f3mo crear una p\u00e1gina web de coaching empresarial<\/a><\/strong><\/p>\n\n\n\n

<\/span>\u00bfPor qu\u00e9 los cursos funcionan tan bien para los coaches empresariales?<\/span><\/h2>\n\n\n\n
No todos los tipos de coaches est\u00e1n igual de capacitados para vender cursos. Los coaches empresariales se encuentran en una posici\u00f3n especialmente ventajosa por varias razones.<\/p>\n\n\n\n
\n
Los problemas son espec\u00edficos y recurrentes<\/strong>: Los empresarios se enfrentan a los mismos retos en todos los sectores
\u2013 how to price their services,
\u2013 how to hire well,
\u2013 how to get consistent clients,

Se trata de problemas que se pueden ense\u00f1ar y que tienen soluciones repetibles, lo que los convierte en temas ideales para los cursos.<\/li>\n<\/ul>\n\n\n\n
\n
Ya tienes el contenido<\/strong>: Every framework you walk clients through, process you\u2019ve developed, and answer you give to the same question for the tenth time is ideal course material.

Instead of starting from scratch, you\u2019re organizing what you already know.<\/li>\n<\/ul>\n\n\n\n
\n
La transformaci\u00f3n es cuantificable<\/strong>: Un buen curso de negocios ofrece un resultado claro y tangible:

\u2013 a pricing strategy that\u2019s actually been implemented
\u2013 a hiring process that\u2019s been built,
\u2013 a lead generation system that\u2019s running.

Esa capacidad de cuantificaci\u00f3n hace que los cursos sean m\u00e1s f\u00e1ciles de vender y que resulte m\u00e1s sencillo cobrar un precio superior por ellos.<\/li>\n<\/ul>\n\n\n\n
\n
Los cursos te permiten ampliar tu alcance sin tener que aumentar tus horas de trabajo<\/strong>: A waiting list of people who can\u2019t afford your 1:1 coaching rate is also a pool of potential course buyers.

Los cursos te permiten ofrecer tus servicios a ese p\u00fablico a un precio que se adapte a sus posibilidades y crear una v\u00eda natural hacia tu de mayor precio<\/a> ofertas, ya que obtienen resultados y quieren m\u00e1s.<\/li>\n<\/ul>\n\n\n\n
<\/span>Ideas de cursos que funcionan para los coaches empresariales<\/span><\/h2>\n\n\n\n
Las mejores ideas para cursos dirigidos a coaches empresariales siguen la misma regla que los mejores nichos de coaching: lo espec\u00edfico siempre prevalece sobre lo general.<\/p>\n\n\n\n
\u201cHow to grow your business\u201d is not a course. \u201cHow to go from your first five clients to a consistent pipeline of ten\u201d is a course. The more precisely you can name the problem your course solves and who it\u2019s for, the easier it is to sell.<\/p>\n\n\n\n
Estos son los tipos de cursos que dan buenos resultados:<\/strong><\/p>\n\n\n\n
<\/span>Cursos orientados a los resultados<\/strong> <\/span><\/h3>\n\n\n\n
Se basan en un \u00fanico resultado empresarial claro. Son los m\u00e1s f\u00e1ciles de vender porque su valor resulta evidente antes incluso de que alguien se inscriba.<\/p>\n\n\n\n
\n
C\u00f3mo subir tus tarifas sin perder clientes<\/a><\/li>\n\n\n\n
C\u00f3mo contratar a tu primer empleado sin que salga mal<\/li>\n\n\n\n
C\u00f3mo crear un sistema de recomendaciones que genere clientes potenciales de forma constante<\/li>\n\n\n\n
C\u00f3mo dise\u00f1ar una oferta de servicios que se venda sola<\/li>\n<\/ul>\n\n\n\n
<\/span>Cursos centrados en el escenario<\/strong> <\/span><\/h3>\n\n\n\n
Dise\u00f1ado para empresarios que se encuentran en una etapa concreta de su trayectoria.<\/p>\n\n\n\n
\n
C\u00f3mo poner en marcha tu primera empresa de servicios partiendo de cero<\/li>\n\n\n\n
Pasar de trabajar en solitario a formar parte de un peque\u00f1o equipo<\/li>\n\n\n\n
Crecer hasta superar las seis cifras sin agotarse<\/li>\n\n\n\n
C\u00f3mo preparar tu empresa para su venta o salida del mercado<\/li>\n<\/ul>\n\n\n\n
<\/span>Cursos centrados en las competencias<\/strong> <\/span><\/h3>\n\n\n\n
Basado en una competencia empresarial espec\u00edfica de la que tu nicho carece sistem\u00e1ticamente.<\/p>\n\n\n\n
\n
Conocimientos financieros para propietarios de empresas del sector de los servicios<\/li>\n\n\n\n
C\u00f3mo redactar una propuesta que consiga un \u00abs\u00ed\u00bb<\/li>\n\n\n\n
Organizar reuniones que realmente hagan avanzar las cosas<\/li>\n\n\n\n
C\u00f3mo presentar tus ideas a los clientes, a los inversores o a tu equipo<\/li>\n<\/ul>\n\n\n\n
<\/span>Cursos especializados en \u00e1mbitos espec\u00edficos<\/strong> <\/span><\/h3>\n\n\n\n
Dise\u00f1ado para un sector concreto, teniendo en cuenta los retos espec\u00edficos a los que se enfrenta.<\/p>\n\n\n\n
\n
Fundamentos de marketing para profesionales de la salud y el bienestar<\/li>\n\n\n\n
Conceptos b\u00e1sicos de operaciones para agencias creativas<\/li>\n\n\n\n
C\u00f3mo crear una cartera de clientes como consultor independiente<\/li>\n<\/ul>\n\n\n\n
The rule: your best course idea is almost always the thing your 1:1 clients ask about before they\u2019ve paid you \u2013 the question that comes up in every discovery call, the problem everyone seems to have before they start working with you.<\/p>\n\n\n\n
<\/span>C\u00f3mo estructurar un curso de empresariales<\/span><\/h2>\n\n\n\n
Un buen curso tiene un arco claro: principio, medio y final, con progresos mensurables a lo largo del camino.<\/p>\n\n\n\n
Here\u2019s a framework that works for most business topics.<\/p>\n\n\n\n
Hook \u2192 Foundation \u2192 Core modules \u2192 Application \u2192 Outcome<\/strong><\/p>\n\n\n\n
\n
Anzuelo:<\/strong> Empieza explicando el problema que resuelve tu curso y por qu\u00e9 es importante. La primera lecci\u00f3n debe hacer que el alumno sienta que ha tomado la decisi\u00f3n correcta al matricularse.<\/li>\n\n\n\n
Fundaci\u00f3n:<\/strong> Explica los conceptos y el contexto que los alumnos necesitan conocer antes de comenzar con las actividades pr\u00e1cticas. Aqu\u00ed es donde debes explicar tu marco de referencia, tu enfoque y por qu\u00e9 funciona.<\/li>\n\n\n\n
M\u00f3dulos troncales:<\/strong> The main body of the course \u2013 the step-by-step work. Each module covers one discrete part of the overall process.<\/li>\n\n\n\n
Aplicaci\u00f3n:<\/strong> Ejercicios, cuadernos de ejercicios y tareas que llevan al alumno de la comprensi\u00f3n a la pr\u00e1ctica. Esto es lo que distingue un curso de una clase magistral.<\/li>\n\n\n\n
Resultado:<\/strong> The final module wraps up what\u2019s been built, reinforces the transformation, and points students toward what comes next \u2013 ideally, your next course or a higher-tier coaching offer.<\/li>\n<\/ul>\n\n\n\n
Ejemplo de estructura del curso: C\u00f3mo crear una cartera de clientes constante para empresas de servicios<\/strong><\/p>\n\n\n\n
\n
Module 1: Why most service businesses have inconsistent clients \u2013 and the three root causes<\/li>\n\n\n\n
M\u00f3dulo 2: C\u00f3mo definir a tu cliente ideal y qu\u00e9 te convierte en la opci\u00f3n m\u00e1s clara para \u00e9l<\/li>\n\n\n\n
M\u00f3dulo 3: C\u00f3mo crear un sistema de recomendaciones que genere contactos sin que resulte inc\u00f3modo<\/li>\n\n\n\n
M\u00f3dulo 4: Creaci\u00f3n de una presencia de contenido sencilla que genere clientes potenciales de forma org\u00e1nica<\/li>\n\n\n\n
Module 5: Following up without chasing \u2013 a process for converting warm leads<\/li>\n\n\n\n
Module 6: Putting it all together \u2013 your 90-day pipeline plan<\/li>\n<\/ul>\n\n\n\n
\n\tLEA C\u00f3mo estructurar su curso en l\u00ednea para lograr la m\u00e1xima participaci\u00f3n<\/a>\n<\/div>\n\n\n\n\n
<\/span>Materiales complementarios que enriquecen un curso<\/strong><\/span><\/h3>\n\n\n\n
Workbooks, templates, checklists, and case studies turn passive watching into active learning. Every module should have at least one practical resource a student can use to apply what they\u2019ve just covered.<\/p>\n\n\n\n
<\/span>Cuestionarios y tareas<\/strong> <\/span><\/h3>\n\n\n\nCuestionarios<\/a> help students register what they\u2019ve learned \u2013 a student who answers questions about a module retains the content better than one who just watches it.<\/p>\n\n\n\n
Asignaciones<\/a> that ask students to apply the material to their own business are even more powerful. When a student submits their actual pricing strategy as a course assignment, they\u2019ve done the work \u2013 and they remember it.<\/p>\n\n\n\n
<\/span>Creaci\u00f3n del contenido de tu curso<\/span><\/h2>\n\n\n\n
Here\u2019s how to think about what to create, what to repurpose, and what tools make the process faster.<\/strong><\/p>\n\n\n\n
<\/span>Producci\u00f3n de v\u00eddeo<\/span><\/h3>\n\n\n\n
Production doesn\u2019t need to be expensive. Students are paying for your expertise, not your production budget. Here\u2019s what counts:<\/p>\n\n\n\n
Calidad de v\u00eddeo suficiente:<\/strong><\/p>\n\n\n\n
\n
C\u00e1mara fija (tr\u00edpode imprescindible)<\/li>\n\n\n\n
Iluminaci\u00f3n adecuada (luz natural o softbox b\u00e1sico)<\/li>\n\n\n\n
Visi\u00f3n clara de la superficie de trabajo<\/li>\n\n\n\n
Los m\u00faltiples \u00e1ngulos ayudan a la t\u00e9cnica<\/li>\n<\/ul>\n\n\n\n
Audio claro:<\/strong><\/p>\n\n\n\n
\n
Micr\u00f3fono externo (los micr\u00f3fonos integrados en la c\u00e1mara suelen ser terribles)<\/li>\n\n\n\n
Entorno tranquilo<\/li>\n\n\n\n
Ritmo de habla claro<\/li>\n<\/ul>\n\n\n\n
Conceptos b\u00e1sicos de edici\u00f3n:<\/strong><\/p>\n\n\n\n
\n
Reduzca los errores y los tiempos muertos<\/li>\n\n\n\n
A\u00f1adir superposiciones de texto para los puntos clave<\/li>\n\n\n\n
Incluya primeros planos de momentos importantes<\/li>\n\n\n\n
Centrar los v\u00eddeos (entre 10 y 20 minutos, por lo general)<\/li>\n<\/ul>\n\n\n\n
\n\tC\u00f3mo producir v\u00eddeos sin gastar mucho dinero<\/a>\n<\/div>\n\n\n\n\n
You Don\u2019t Have to Use Video for Everything<\/h3>\n\n\n\n
No todas las lecciones tienen por qu\u00e9 ser un v\u00eddeo. <\/p>\n\n\n\n
\n
Las presentaciones de diapositivas resultan muy \u00fatiles para ofrecer una visi\u00f3n general de los marcos de trabajo y explicar procesos paso a paso. <\/li>\n\n\n\n
Las gu\u00edas y los cuadernos de ejercicios en formato PDF son un buen material de referencia al que los alumnos volver\u00e1n a recurrir. <\/li>\n<\/ul>\n\n\n\n
En cuanto a los gr\u00e1ficos del curso y el dise\u00f1o del libro de ejercicios, Canva<\/a> is the most practical option for coaches who aren\u2019t designers. Visme<\/a> Merece la pena tenerlo en cuenta si tus cursos incluyen muchas presentaciones.<\/p>\n\n\n\n
<\/span>Probablemente ya tengas m\u00e1s contenido del que crees<\/span><\/h3>\n\n\n\n
\n
Las grabaciones de los seminarios web pueden convertirse en m\u00f3dulos del curso. <\/li>\n\n\n\n
Los marcos de trabajo de las sesiones con los clientes pueden convertirse en estructuras de las clases. <\/li>\n\n\n\n
Los materiales del taller pueden convertirse en recursos de apoyo. <\/li>\n<\/ul>\n\n\n\n
Antes de grabar nada nuevo, revisa lo que ya hay y preg\u00fantate si se puede editar, reorganizar o actualizar ligeramente para adaptarlo al formato de un curso.<\/p>\n\n\n\n
<\/span>Configura tu curso con MemberPress Courses<\/span><\/h2>\n\n\n\n
Cursos MemberPress<\/a> is included with your MemberPress plan and handles everything from lesson delivery to student progress tracking \u2013 all without leaving WordPress.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER >>> Caracter\u00edsticas de los cursos MemberPRESS DESCRIPCI\u00d3N GENERAL<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creaci\u00f3n de tu curso<\/strong>: Ir a <strong>MemberPress > Cursos > A\u00f1adir nuevo<\/strong>. You\u2019ll see a visual course builder where you can create sections, add lessons, upload content, and organize everything with drag-and-drop. <br><br>Cada lecci\u00f3n puede incluir v\u00eddeos, texto, archivos descargables o cualquier combinaci\u00f3n de estos elementos. No es necesario saber programar ni iniciar sesi\u00f3n en ninguna plataforma de terceros.<br><\/li>\n\n\n\n<li><strong>Opcional* Utiliza el generador de cursos de IA<\/strong><br>\u00bfNecesitas ayuda para estructurar tu plan de estudios y desarrollar tus m\u00f3dulos? Con el <a href=\"https:\/\/memberpress.com\/es\/addons\/ai-course-generator\/\">MemberPress Generador de cursos de AI<\/a> Describe el tema de tu curso, a tu p\u00fablico y lo que quieres que los alumnos aprendan. A continuaci\u00f3n, deja que la herramienta genere una estructura completa del curso: secciones, lecciones, duraciones estimadas y un borrador del contenido que podr\u00e1s editar y ampliar. <br><br>It won\u2019t write the course for you, but it removes the hardest part of getting started. Available on MemberPress Growth and Scale plans.<br><\/li>\n\n\n\n<li><strong>A\u00f1adir interactividad<\/strong>: Activa los complementos \u00abMemberPress Quizzes\u00bb y \u00abMemberPress Assignments\u00bb para a\u00f1adir un cuestionario o una tarea directamente desde el editor de lecciones.<br><br>Incluye cuestionarios al final de las lecciones o m\u00f3dulos para comprobar si han entendido el contenido. Y para que tus alumnos se impliquen a\u00fan m\u00e1s, a\u00f1ade tareas que incluyan proyectos en profundidad al final de los m\u00f3dulos. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"mFB3cJWqn6Cetr\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo a\u00f1adir y calificar tareas en los cursos MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LJssJuPUv24?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seguimiento del progreso<\/strong>: Every student\u2019s progress is tracked automatically. You can see which lessons they\u2019ve completed and how far through the course they are. <br><br>Students can see their own progress too \u2013 which matters more than it sounds. People who can see they\u2019re 60% through a course are significantly more likely to finish it than people who have no idea where they stand.<br><\/li>\n\n\n\n<li><strong>Certificados al finalizar el curso<\/strong>: Cuando un alumno finaliza tu curso, MemberPress Courses puede autom\u00e1ticamente <a href=\"https:\/\/memberpress.com\/es\/docs\/how-to-add-a-certificate-in-memberpress-courses\/\" title=\"\">expedir un certificado de finalizaci\u00f3n con el logotipo de la empresa<\/a> \u2013 customized with your logo, your name as instructor, and the course title. Students can download it, share it on LinkedIn, or add it to their portfolio.<br><br>For business coaches, a certificate from your \u201cConsistent Client Pipeline\u201d course or your \u201cFirst Hire Masterclass\u201d gives the student something tangible to show for the work they\u2019ve done \u2013 and every time they share it, your name goes with it. <br><\/li>\n\n\n\n<li><strong>Contenido de goteo<\/strong>: En lugar de publicar todas las lecciones a la vez, puedes <a href=\"https:\/\/memberpress.com\/es\/docs\/dripping-and-expiring-content\/\" title=\"\">publicar contenido de forma gradual<\/a> \u2013 one module per week, for example. This keeps students from racing through the course without absorbing the material, reduces overwhelm, and gives you a natural reason to send regular emails keeping students engaged throughout the program.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Modelos de acceso y de precios<\/strong>: Un curso se puede incluir en un <a href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" title=\"\">nivel de afiliaci\u00f3n<\/a>, vendido como producto independiente, o ambas cosas. <br>\n<ul class=\"wp-block-list\">\n<li><strong>Adquisici\u00f3n de un curso independiente<\/strong><br>Crea una suscripci\u00f3n espec\u00edfica para este curso. Pago \u00fanico con acceso de por vida.<\/li>\n\n\n\n<li><strong>Incluido en la suscripci\u00f3n Premium<\/strong><br>A\u00f1ada el curso como beneficio de los niveles superiores de afiliaci\u00f3n. Es ideal para la retenci\u00f3n; la gente no quiere perder el acceso a cursos que no han terminado.<\/li>\n\n\n\n<li><strong>Enfoque h\u00edbrido<\/strong><br>Los miembros Basic pueden comprar cursos individualmente. Los miembros Premium tienen todos los cursos incluidos. Esto crea una ruta de actualizaci\u00f3n natural.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_2a116aec79b542ca5681c1db1323d833\" href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"button button-orange center\">Empieza ya a crear tu curso con MemberPress<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Price_Your_Business_Courses\"><\/span>C\u00f3mo fijar el precio de tus cursos de negocios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El precio se basa en el resultado, no en la duraci\u00f3n ni en el esfuerzo que ha supuesto su elaboraci\u00f3n. <strong>Here\u2019s how that applies across the different ways you might sell your course.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Precios de los cursos independientes<\/strong>: Un curso de cuatro horas que ense\u00f1a a crear una cartera de clientes constante tiene m\u00e1s valor que un curso de 20 horas que aborda la teor\u00eda empresarial en t\u00e9rminos generales. <br><br>Un rango de precios realista para cursos de formaci\u00f3n empresarial independientes: del $197 al $997, en funci\u00f3n de la profundidad de la transformaci\u00f3n y de tu posicionamiento.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Incluido en la cuota de socio<\/strong>: When a course is included in a membership tier, it becomes a reason to upgrade \u2013 not a product on its own. Price the tier at a level that reflects the cumulative value of everything included, not just the course. A membership that includes your resource library, group coaching sessions, and a flagship course commands a much higher price than any of those things sold separately.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Utilizar un curso m\u00e1s econ\u00f3mico como punto de partida<\/strong>: A well-priced introductory course \u2013 $47 to $197 \u2013 can bring in buyers who aren\u2019t ready to commit to a full membership yet. Once they\u2019ve done the course and gotten results, they\u2019re primed to upgrade. This works especially well when the course covers the foundation, and the membership covers everything that comes next.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Venta anticipada antes de la construcci\u00f3n<\/strong>: If you\u2019re not sure whether a course will sell, sell it before you build it. Open enrollment, deliver the course live over a set number of weeks, and use the student questions and feedback to shape the recorded version you\u2019ll sell afterward. You get paid to build it, you validate the demand, and you end up with better content than you\u2019d have created in isolation.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Market_Your_Business_Courses\"><\/span>C\u00f3mo promocionar tus cursos de negocios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Getting people to buy it requires a deliberate marketing approach \u2013 before you launch, at launch, and long after. <strong>Here\u2019s what works at each stage:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Antes del lanzamiento<\/strong>: Crea una lista de espera antes de que el curso est\u00e9 listo. Basta con una p\u00e1gina de destino sencilla con un formulario para suscribirse al bolet\u00edn. <br><br>Send regular emails to the waitlist as you build \u2013 behind-the-scenes updates, early access to a lesson, early bird pricing. <br><br>Las personas que siguen el desarrollo se sienten m\u00e1s involucradas en el resultado que aquellas que lo descubren de improviso el d\u00eda del lanzamiento.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>En el momento del lanzamiento<\/strong>: Una breve secuencia de correos electr\u00f3nicos a lo largo de cinco a siete d\u00edas es el mecanismo de lanzamiento m\u00e1s fiable para un curso de coaching <br>\u2013 one email announcing the course and explaining who it\u2019s for, <br>\u2013 one that goes into the transformation in detail, <br>\u2013 one that handles objections, <br>\u2013 one that creates urgency with a deadline or early bird price, <br>\u2013 and a final reminder on the last day.<br><br>Una sesi\u00f3n de preguntas y respuestas en directo durante la semana de lanzamiento funciona bien para los cursos de precio m\u00e1s elevado. Ofrece a los alumnos potenciales la oportunidad de verte impartir clase antes de comprar, lo que elimina el mayor obst\u00e1culo para los cursos con un precio superior a $500.<br><\/li>\n\n\n\n<li><strong>After launch \u2013 keeping it selling<\/strong>: Un minicurso gratuito o una serie breve de v\u00eddeos funciona muy bien como reclamo para captar clientes potenciales que luego se incorporan directamente a tu curso de pago. <br><br>Someone who completes your free \u201cFive Steps to a Better Client Pipeline\u201d mini-course and gets results is a warm buyer for your full pipeline course.<\/li>\n<\/ul>\n\n\n\n<p>El contenido del curso tambi\u00e9n sirve como una venta adicional natural al final de cualquier contenido gratuito. <br><br>Una entrada de blog sobre c\u00f3mo contratar al primer miembro de tu equipo termina con un enlace a tu curso sobre el mismo tema. Un episodio de podcast sobre estrategia de precios termina con una menci\u00f3n a tu curso sobre precios. El contenido gratuito se encarga de ense\u00f1ar; el curso, de ponerlo en pr\u00e1ctica.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_12f2d5a37fc8ef7ffba94b7edd52a1cd\" href=\"https:\/\/memberpress.com\/es\/blog\/online-courses-attract-students\/\" class=\"button button-blue center\">LEA C\u00f3mo comercializar su curso en l\u00ednea (50 maneras)<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Before_You_Go\"><\/span>Antes de irte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your course is built and selling. The next guide in this series covers digital downloads \u2013 the templates, workbooks, and toolkits that keep your clients coming back between coaching sessions and course modules.<\/p>\n\n\n\n<p>\ud83d\udc49 <em><a href=\"https:\/\/memberpress.com\/es\/blog\/digital-downloads-for-business-coaches\/\" title=\"\">Descargas digitales para coaches empresariales: plantillas, cuadernos de ejercicios y kits de herramientas<\/a><\/em><\/p>\n\n\n\n<p>If you\u2019re ready to start building your business course, <a href=\"https:\/\/docs.google.com\/document\/d\/1fuY2qeeYh-rfnZeumqq95yV03FEE_PXOSfVaY3ZvBxo\/edit#\">MemberPress te ofrece todo lo que necesitas<\/a> \u2013 course delivery, quizzes, certificates, content protection, and payment processing all in one place.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-ctaimage\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-ctatext\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Tu servicio de coaching ayuda a tus clientes a obtener resultados. 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