{"id":81467,"date":"2026-07-30T10:36:00","date_gmt":"2026-07-30T14:36:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=81467"},"modified":"2026-07-29T13:52:48","modified_gmt":"2026-07-29T17:52:48","slug":"google-proof-case-study-blending-for-good","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/google-proof-case-study-blending-for-good\/","title":{"rendered":"El fundador de Vitamix construy\u00f3 un imperio gracias al tr\u00e1fico de Google. Despu\u00e9s, cre\u00f3 algo a lo que Google no pod\u00eda hacer frente."},"content":{"rendered":"\n

For a decade, Lenny Gale was \u201cthe Vitamix guy\u201d \u2013 the internet\u2019s most trusted source on whether a $500 blender was worth it. Then Google\u2019s algorithm changed overnight, and he and his wife Shalva had to build something that didn\u2019t depend on a search result to survive.<\/em><\/p>

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QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>
Mira la entrevista completa<\/a><\/li>
From Egg White Smoothies to \u201cThe Vitamix Guy\u201d<\/a><\/li>
Por qu\u00e9 \u00abBlending for Good\u00bb dej\u00f3 de recibir tr\u00e1fico procedente de la b\u00fasqueda de Google<\/a><\/li>
C\u00f3mo una suscripci\u00f3n Premium protege a una empresa frente a una actualizaci\u00f3n de Google<\/a><\/li>
C\u00f3mo \u00abBlending for Good\u00bb aument\u00f3 su n\u00famero de socios con MemberPress<\/a><\/li>
Lo que \u00abBlending for Good\u00bb a\u00fan est\u00e1 tratando de averiguar<\/a><\/li>
The Philosophy Put Value Out, Get Value Back<\/a>
Building Something Google Can\u2019t Touch<\/a><\/li><\/ul><\/li>
D\u00f3nde encontrar \u00abBlending for Good\u00bb<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Entre cinco y diez millones de hogares estadounidenses tienen una Vitamix.<\/p>\n\n\n\n
Lenny and Shalva Gale\u2019s entire business is built on a simple, slightly uncomfortable observation about most of them: they\u2019re not using it.<\/strong><\/p>\n\n\n\n
That\u2019s the whole premise behind Mezclas por una buena causa<\/a><\/strong>, the Minneapolis-based company Lenny and Shalva run \u2013 an authorized Vitamix dealer with a paid membership on top.<\/p>\n\n\n\n
It\u2019s built to turn \u201cI really should use this thing more\u201d into an h\u00e1bito diario real<\/strong>. <\/p>\n\n\n\n
La suscripci\u00f3n, que se puso en marcha hace seis meses, funciona a trav\u00e9s de MemberPress<\/a><\/strong>, y ya cuenta con miembros reales que reciben semanalmente nuevas recetas y un curso de iniciaci\u00f3n dise\u00f1ado para adquirir el h\u00e1bito en una semana.<\/p>\n\n\n\n
Funciona. Pero a los Gales les cost\u00f3 quince a\u00f1os<\/strong>, un cambio de imagen completo y una ca\u00edda brutal del tr\u00e1fico en todo el sector para llegar hasta aqu\u00ed.<\/p>\n\n\n\n
\n\n\n\n
<\/span>Mira la entrevista completa<\/span><\/h2>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">MIRA c\u00f3mo este blog de Vitamix sobrevivi\u00f3 a la ca\u00edda de tr\u00e1fico provocada por Google<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">From Egg White Smoothies to \u201cThe Vitamix Guy\u201d<\/h2>\n\n\n\n<p>Lenny didn\u2019t set out to sell blenders.<\/p>\n\n\n\n<p>Era un consultor itinerante con un t\u00edtulo en contabilidad que trabajaba para una de las grandes empresas, y lo odiaba.<\/p>\n\n\n\n<p><strong>\u201cI didn\u2019t find any intrinsic value in helping CEOs and shareholders make more money,\u201d<\/strong> dice \u00e9l. <\/p>\n\n\n\n<p><strong>As\u00ed que decidi\u00f3 dedicarse profesionalmente a la salud y el bienestar.<\/strong>, sin saber todav\u00eda exactamente qu\u00e9 significaba eso.<\/p>\n\n\n\n<p>La primera idea fue <strong>claras de huevo<\/strong>. Lenny cre\u00f3 un blog llamado <em>La vida no es ninguna broma<\/em> bas\u00e1ndose en la idea de que las claras de huevo envasadas en cart\u00f3n y pasteurizadas (prote\u00edna pura, sin grasa ni colesterol) podr\u00edan suponer ese peque\u00f1o cambio factible que animara a la gente a comer mejor.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/es\/blog\/setting-up-wordpress-for-a-food-and-recipe-site\/\" title=\"\">Aprendi\u00f3 a manejar WordPress por su cuenta<\/a> in corporate meetings and started documenting his own health journey: smoothie recipes, articles on why sugar is addictive, a piece on Dr. Oz, a surprisingly popular page on how to cook ahi tuna steak from Trader Joe\u2019s.<\/p>\n\n\n\n<p>\u201cI was kind of just documenting my journey in health and wellness, figuring out the food for myself,\u201d he says.<\/p>\n\n\n\n<p>Entonces se dio cuenta de algo. <strong>The egg whites weren\u2019t the story. The machine was.<\/strong><\/p>\n\n\n\n<p>\"<strong>Esta m\u00e1quina, la Vitamix,<\/strong> is actually the difference maker,\u201d he says. \u201cAnd the next thing I knew, <strong>Yo era el chico de la Vitamix.<\/strong>\"<\/p>\n\n\n\n<p>The push to monetize it came from a stranger on a plane. Sitting in the Denver airport after a flight, Lenny mentioned he was trying to figure out how to make money from the blog \u2013 maybe sell egg whites, maybe sign up for Vitamix\u2019s <a href=\"https:\/\/prettylinks.com\/blog\/affiliate-programs\/\" target=\"_blank\" rel=\"noopener\" title=\"\">programa de afiliados.<\/a><\/p>\n\n\n\n<p>The guy next to him asked what the commission was. \u201cFifteen percent or whatever,\u201d Lenny said. \u201cAnd how much are they?\u201d \u201cFour or five hundred bucks.\u201d \u201cDo that.\u201d<\/p>\n\n\n\n<p>Lenny called Vitamix, told them he\u2019d be their <strong>el socio de afiliaci\u00f3n m\u00e1s importante<\/strong>, y se pas\u00f3 la d\u00e9cada siguiente demostr\u00e1ndolo.<\/p>\n\n\n\n<p>\u00c9l construy\u00f3<strong> La vida no es ninguna broma<\/strong> convirti\u00e9ndolo en un sitio web de referencia especializado que respond\u00eda exactamente a las preguntas que la gente escribe en Google antes de comprar: \u00ab\u00bfmerece la pena comprar una Vitamix?\u00bb, \u00ab\u00bfcu\u00e1l deber\u00eda comprar?\u00bb, \u00abVitamix frente a Ninja\u00bb, \u00ab\u00bfc\u00f3mo se usa realmente este aparato?\u00bb.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Blending_for_Good_Walked_Away_From_Google_Search_Traffic\"><\/span>Por qu\u00e9 \u00abBlending for Good\u00bb dej\u00f3 de recibir tr\u00e1fico procedente de la b\u00fasqueda de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dos cosas acabaron con el antiguo modelo, una tras otra.<\/p>\n\n\n\n<p>El primero fue <strong>estructural<\/strong>. Vitamix affiliate commissions are attribution-based \u2013 you only get paid if your link was the last one clicked before a purchase. As coupon sites proliferated, Lenny\u2019s referred sales kept getting credited to someone else\u2019s link instead of his.<\/p>\n\n\n\n<p>La soluci\u00f3n consisti\u00f3 en dejar de ser afiliado y convertirme en un aut\u00e9ntico <strong>distribuidor autorizado<\/strong> \u2013 a small, independent shop that somehow earned a place alongside Williams Sonoma and Crate & Barrel.<\/p>\n\n\n\n<p>\u201cIt wasn\u2019t by accident,\u201d Lenny says. \u201cWe\u2019ve been the most dedicated, loyal partner in service of this company for over a decade.\u201d<\/p>\n\n\n\n<p>La segunda era de car\u00e1cter existencial. <strong>Between 2023 and 2024, Google\u2019s Helpful Content updates gutted exactly the kind of site Life Is No Yolk was<\/strong> \u2013 helpful, niche, and built for search.<\/p>\n\n\n\n<p>\u201cThis was before search results became just an AI, zero-click answer thing,\u201d Lenny says. Ninety percent of his traffic had come from Google. It didn\u2019t anymore, and it never came back.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"692\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-1024x692.png\" alt=\"Cita de Lenny Gale: 'Sent\u00edamos que ten\u00edamos que crear algo que fuera m\u00e1s all\u00e1 de las b\u00fasquedas, sin depender en absoluto de Google'.'\" class=\"wp-image-81477\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-1024x692.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-300x203.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-768x519.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-50x34.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-252x170.png 252w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-840x568.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-1012x684.png 1012w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-700x473.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-156x105.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-1080x730.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>La \u00faltima pieza encaj\u00f3 en su sitio en un club de lectura. Shalva estaba hablando con un grupo de amigas sobre sus Vitamix, y seis de las mujeres presentes ten\u00edan una.<\/p>\n\n\n\n<p>\u201cZero of them felt like they actually used it,\u201d Lenny says.<\/p>\n\n\n\n<p>After a decade spent convincing people a Vitamix was worth buying, that was the moment the Gales realized the mission had changed. The new job wasn\u2019t to sell more blenders. It was to get the ones already sitting in cabinets used.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_a_Premium_Membership_Protects_a_Business_From_a_Google_Update\"><\/span>C\u00f3mo una suscripci\u00f3n Premium protege a una empresa frente a una actualizaci\u00f3n de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lenny\u2019s story is a real-world version of an argument we\u2019ve made before: <strong>Una suscripci\u00f3n premium es una de las mejores medidas de protecci\u00f3n con las que cuenta un sitio web para evitar perderlo todo a causa de un simple cambio en el algoritmo.<\/strong><\/p>\n\n\n\n<p>Ya hablamos de esto en profundidad en <a href=\"https:\/\/memberpress.com\/es\/blog\/the-secret-to-protecting-your-wordpress-website-from-google-algorithm-updates\/\">El secreto para proteger su sitio web WordPress de las actualizaciones del algoritmo de Google<\/a>.<\/p>\n\n\n\n<p>If a large share of your traffic and revenue depends on Google ranking you well, you\u2019re <strong>A solo una actualizaci\u00f3n de tener un mal trimestre<\/strong>. <\/p>\n\n\n\n<p>Lo que te protege de eso es dar a la gente una raz\u00f3n para volver a ti directamente, por tu nombre, independientemente de si Google les redirige hacia ti o no.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/es\/blog\/faqs-for-starting-a-membership-site\/\" title=\"\">Una afiliaci\u00f3n<\/a> does exactly this. It turns casual, search-driven visitors into people who show up on purpose \u2013 people who type your name into a browser bar instead of a search <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a>.<\/p>\n\n\n\n<p>\u00abBlending For Good\u00bb es la prueba viviente de ello: <strong>well over half of the site\u2019s traffic now comes from YouTube<\/strong>, ya sea directamente desde un v\u00eddeo o porque alguien haya encontrado all\u00ed a los Gales y haya introducido la URL despu\u00e9s.<\/p>\n\n\n\n<p>Ninguna de esas visitas puede desaparecer por culpa de una actualizaci\u00f3n de Google, ya que, para empezar, ninguna de ellas depende de Google.<\/p>\n\n\n\n<p>\u201cWe felt like we needed to create something that transcended search \u2013 that would have zero reliance on Google whatsoever,\u201d Lenny says.<\/p>\n\n\n\n<p><strong>Una suscripci\u00f3n de pago, respaldada por la audiencia que los Gale ya ten\u00edan, fue lo que les permiti\u00f3 llevarlo a cabo.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Blending_for_Good_Built_Its_Membership_With_MemberPress\"><\/span>C\u00f3mo \u00abBlending for Good\u00bb aument\u00f3 su n\u00famero de socios con MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La afiliaci\u00f3n se basa en dos aspectos: un <strong>curso intensivo<\/strong> que se celebra durante la primera semana, y un evento semanal <strong>\u201ctasting menu\u201d<\/strong>,<a href=\"https:\/\/memberpress.com\/es\/monetize-food-blog\/\" title=\"\"> una selecci\u00f3n de recetas<\/a> organized not by food type but by the actual problem someone\u2019s trying to solve, like something to bring to a potluck or a dinner that doesn\u2019t require thinking.<\/p>\n\n\n\n<p>Lenny quer\u00eda que el curso no pareciera tanto una videoteca cerrada al p\u00fablico, sino m\u00e1s bien como recibir una nota de un amigo, tema a tema.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/memberpress.com\/es\/docs\/dripping-and-expiring-content\/\" title=\"\">MemberPress\u2019s Drip Content feature<\/a>, junto con su <a href=\"https:\/\/memberpress.com\/es\/docs\/email-marketing-addons-by-memberpress-edition\/\" title=\"\">integraci\u00f3n del marketing por correo electr\u00f3nico<\/a>s, est\u00e1 dise\u00f1ado para ofrecer precisamente esa experiencia.<\/strong><\/p>\n\n\n\n<p>Configura un curso una sola vez y, a continuaci\u00f3n, publ\u00edcalo lecci\u00f3n a lecci\u00f3n seg\u00fan un calendario, junto con una integraci\u00f3n de correo electr\u00f3nico como <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ActiveCampaign<\/a>, <a href=\"https:\/\/memberpress.com\/go\/constant\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Contacto constante<\/a>o <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kit<\/a> \u2013 so each new lesson lands directly in a member\u2019s inbox instead of waiting for them to log in and go looking for it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"744\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-1024x744.jpg\" alt=\"\" class=\"wp-image-51817\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-1024x744.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-300x218.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-768x558.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-234x170.jpg 234w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-840x610.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-941x684.jpg 941w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-700x509.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-156x113.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-1080x785.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Blending For Good\u2019s Jumpstart course still includes video for the topics that need it \u2013 Lenny mentions a green juice lesson with a video walkthrough. It\u2019s just delivered at a cadence he wanted, rather than dumped all at once.<\/p>\n\n\n\n<p>\u201cThe people we serve don\u2019t necessarily have two and a half hours to sit down and absorb what you want to give them,\u201d Lenny says. \u201cIt\u2019s simple, but the feeling behind it, I think, is more effective \u2013 and maybe even more valuable \u2013 than a firehose of content dumped on you all at once.<\/p>\n\n\n\n<p>We\u2019re writing an email. It\u2019s friends writing an email to friends.\u201d<\/p>\n\n\n\n<p>El resto de la configuraci\u00f3n se basa en un pu\u00f1ado de <strong><a href=\"https:\/\/memberpress.com\/es\/addons\/\">Complementos MemberPress<\/a><\/strong>.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/es\/docs\/memberpress-gifting-add-on\/\" title=\"\">En <strong>Regalos<\/strong> complemento<\/a> lets members buy a subscription for a friend \u2013 the site\u2019s top membership tier even comes with two gift memberships built in.<\/p>\n\n\n\n<p>El acceso al contenido se basa en un sencillo sistema de etiquetado creado con <strong><a href=\"https:\/\/memberpress.com\/es\/docs\/rules-overview\/\" title=\"\">MemberPress\u2019s access rules<\/a><\/strong>: every recipe is locked by default except the ones tagged \u201cfree,\u201d a small set the Gales built their early reputation on and don\u2019t want to take away.<\/p>\n\n\n\n<p>Cuando un no socio cae en una de ellas, <strong>La p\u00e1gina se lo explica claramente<\/strong> it\u2019s a gift from Blending For Good \u2013 a deliberate bit of goodwill baked directly into the access logic.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_61629292fc64027769d19760ba172180\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-food-and-recipe-website\/\" class=\"button button-blue center\">LEER C\u00f3mo crear un sitio web de recetas y alimentos<\/a>\n<\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<p>Las recetas en s\u00ed mismas abarcan <a href=\"https:\/\/memberpress.com\/es\/blog\/setting-up-wordpress-for-a-food-and-recipe-site\/\">WP Recetario<\/a>, lo cual Lenny acelera con un truco poco habitual: hace que <strong>Claude<\/strong> convert a recipe\u2019s ingredients and method into the plugin\u2019s JSON import format, turning what used to be an hour of manual field-filling into a copy-paste.<\/p>\n\n\n\n<p>He used the same approach to build a custom shop page for browsing Vitamix models. \u201cI don\u2019t think our developers even know that I did that,\u201d he says.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Blending_for_Good_Is_Still_Figuring_Out\"><\/span>Lo que \u00abBlending for Good\u00bb a\u00fan est\u00e1 tratando de averiguar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tras seis meses, Lenny habla con franqueza sobre todo lo que a\u00fan queda por desarrollar.<\/p>\n\n\n\n<p>The gifting flows aren\u2019t fully set up yet. The transition from affiliate to dealer \u201cwasn\u2019t as easy as we thought,\u201d and traffic is still recovering from the Google collapse.<\/p>\n\n\n\n<p>He\u2019s also candid about a real <strong>pesar<\/strong>. En los d\u00edas previos a <a href=\"https:\/\/memberpress.com\/es\/blog\/checklist-for-launching-a-new-membership-site\/\">puesta en marcha del programa de socios<\/a>, los Gales suspendieron temporalmente su bolet\u00edn semanal durante unos seis meses para centrarse en las obras.<\/p>\n\n\n\n<p>\u201cIf I had to go back, I would say I regret pausing our newsletter,\u201d he says. \u201cThat would be my biggest regret.\u201d<\/p>\n\n\n\n<p>He\u2019s already decided to bring it back weekly, because in his experience, showing up in someone\u2019s inbox regularly \u2013 even imperfectly \u2013 beats going quiet while you build something better.<\/p>\n\n\n\n<p>What\u2019s working, by his account, is simpler than any of the tech: <strong>la gente est\u00e1 cocinando de verdad.<\/strong><\/p>\n\n\n\n<p>\u201cI think people are just so happy to be making the food we teach them how to make,\u201d he says. \u201cA lot of people get this Vitamix, and they\u2019re like, \u2018I have these grand plans\u2019 \u2013 and then it ends up in the cabinet.\u201d<\/p>\n\n\n\n<p>Los miembros que se quedan son los que finalmente han llevado a cabo ese plan.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Philosophy_Put_Value_Out_Get_Value_Back\"><\/span>La filosof\u00eda: ofr\u00e9celo, y recibir\u00e1s a cambio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Su consejo para alguien que se sienta nervioso ante la idea de crear un canal de YouTube hoy en d\u00eda es muy directo: <strong>\u201cIf you have something to teach the world, go on YouTube and put it out there, because as of now, AI cannot take away your face, your voice, your authenticity, and your story.\u201d<\/strong><\/p>\n\n\n\n<p>Fifteen years earlier, in a consulting job, he\u2019d said there was no intrinsic value in helping shareholders get richer. Now, it\u2019s a different story. <\/p>\n\n\n\n<p><strong>\u201cIf you add value to the world, you can teach people what you know, and they will give you value in return,\u201d<\/strong> dice \u00e9l.<\/p>\n\n\n\n<p>That\u2019s what Blending For Good is built on \u2013 a decade of trusted, personal content, now anchored to a membership that doesn\u2019t rise or fall with a Google update.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building Something Google Can\u2019t Touch<\/h3>\n\n\n\n<p>For a decade, Google decided who saw Lenny\u2019s work. 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Suscr\u00edbete al\u00a0<a href=\"https:\/\/www.youtube.com\/@MemberPressPlugin\">Canal YouTube de MemberPress<\/a>\u00a0para descubrir m\u00e1s entrevistas con propietarios de sitios web de membres\u00eda y emprendedores online que est\u00e1n creando negocios en torno a lo que les apasiona.<\/em><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo Blending for Good utiliz\u00f3 MemberPress para transformar un negocio de Vitamix que depend\u00eda de Google en un modelo de suscripci\u00f3n de pago basado en relaciones duraderas con el p\u00fablico.<\/p>","protected":false},"author":73814,"featured_media":81741,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,377,1553,120,1559,1481,1474,102,854,1558],"tags":[1596,462,1597],"class_list":{"0":"post-81467","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-case-studies","10":"category-community","11":"category-content","12":"category-food-and-recipe-sites","13":"category-memberpress-features","14":"category-membership-site","15":"category-monetization","16":"category-use-case","17":"category-use-cases","18":"tag-blending-for-good","19":"tag-membership-business","20":"tag-the-vitamix-guy","21":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"See how Blending for Good used MemberPress to turn a Google-dependent Vitamix business into a paid membership built on lasting audience relationships.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Victoria Lloyd\"\/>\n\t<meta name=\"keywords\" content=\"blending for good,membership business,the vitamix guy\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/google-proof-case-study-blending-for-good\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Vitamix Guy Built an Empire on Google Traffic. 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