{"id":81467,"date":"2026-07-30T10:36:00","date_gmt":"2026-07-30T14:36:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=81467"},"modified":"2026-07-29T13:52:48","modified_gmt":"2026-07-29T17:52:48","slug":"google-proof-case-study-blending-for-good","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/google-proof-case-study-blending-for-good\/","title":{"rendered":"El fundador de Vitamix construy\u00f3 un imperio gracias al tr\u00e1fico de Google. Despu\u00e9s, cre\u00f3 algo a lo que Google no pod\u00eda hacer frente."},"content":{"rendered":"\n

Durante una d\u00e9cada, Lenny Gale fue \u201cel chico de Vitamix\u201d: la fuente m\u00e1s fiable de Internet a la hora de decidir si merec\u00eda la pena comprar una batidora $500. Entonces, el algoritmo de Google cambi\u00f3 de la noche a la ma\u00f1ana, y \u00e9l y su mujer, Shalva, tuvieron que crear algo que no dependiera de los resultados de b\u00fasqueda para sobrevivir.<\/em><\/p>

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QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>
Mira la entrevista completa<\/a><\/li>
De los batidos de clara de huevo a \u201cel chico de la Vitamix\u201d<\/a><\/li>
Por qu\u00e9 \u00abBlending for Good\u00bb dej\u00f3 de recibir tr\u00e1fico procedente de la b\u00fasqueda de Google<\/a><\/li>
C\u00f3mo una suscripci\u00f3n Premium protege a una empresa frente a una actualizaci\u00f3n de Google<\/a><\/li>
C\u00f3mo \u00abBlending for Good\u00bb aument\u00f3 su n\u00famero de socios con MemberPress<\/a><\/li>
Lo que \u00abBlending for Good\u00bb a\u00fan est\u00e1 tratando de averiguar<\/a><\/li>
La filosof\u00eda: \u00abDa valor y recibe valor a cambio\u00bb<\/a>
Crear algo que Google no pueda igualar<\/a><\/li><\/ul><\/li>
D\u00f3nde encontrar \u00abBlending for Good\u00bb<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Entre cinco y diez millones de hogares estadounidenses tienen una Vitamix.<\/p>\n\n\n\n
Todo el negocio de Lenny y Shalva Gale se basa en una observaci\u00f3n sencilla, aunque un poco inc\u00f3moda, sobre la mayor\u00eda de ellos: No lo est\u00e1n utilizando.<\/strong><\/p>\n\n\n\n
Esa es precisamente la idea en la que se basa Mezclas por una buena causa<\/a><\/strong>, la empresa con sede en Minneapolis que dirigen Lenny y Shalva \u2014un distribuidor autorizado de Vitamix que, adem\u00e1s, cuenta con una suscripci\u00f3n de pago\u2014.<\/p>\n\n\n\n
Est\u00e1 dise\u00f1ado para convertir ese \u201cDeber\u00eda usar esto m\u00e1s a menudo\u201d en un h\u00e1bito diario real<\/strong>. <\/p>\n\n\n\n
La suscripci\u00f3n, que se puso en marcha hace seis meses, funciona a trav\u00e9s de MemberPress<\/a><\/strong>, y ya cuenta con miembros reales que reciben semanalmente nuevas recetas y un curso de iniciaci\u00f3n dise\u00f1ado para adquirir el h\u00e1bito en una semana.<\/p>\n\n\n\n
Funciona. Pero a los Gales les cost\u00f3 quince a\u00f1os<\/strong>, un cambio de imagen completo y una ca\u00edda brutal del tr\u00e1fico en todo el sector para llegar hasta aqu\u00ed.<\/p>\n\n\n\n
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<\/span>Mira la entrevista completa<\/span><\/h2>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">MIRA c\u00f3mo este blog de Vitamix sobrevivi\u00f3 a la ca\u00edda de tr\u00e1fico provocada por Google<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">De los batidos de clara de huevo a \u201cel chico de la Vitamix\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lenny no se propuso vender batidoras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Era un consultor itinerante con un t\u00edtulo en contabilidad que trabajaba para una de las grandes empresas, y lo odiaba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cNo ve\u00eda ning\u00fan valor intr\u00ednseco en ayudar a los directores generales y a los accionistas a ganar m\u00e1s dinero\u201d,\u201d<\/strong> dice \u00e9l. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>As\u00ed que decidi\u00f3 dedicarse profesionalmente a la salud y el bienestar.<\/strong>, sin saber todav\u00eda exactamente qu\u00e9 significaba eso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La primera idea fue <strong>claras de huevo<\/strong>. Lenny cre\u00f3 un blog llamado <em>La vida no es ninguna broma<\/em> bas\u00e1ndose en la idea de que las claras de huevo envasadas en cart\u00f3n y pasteurizadas (prote\u00edna pura, sin grasa ni colesterol) podr\u00edan suponer ese peque\u00f1o cambio factible que animara a la gente a comer mejor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/blog\/setting-up-wordpress-for-a-food-and-recipe-site\/\" title=\"\">Aprendi\u00f3 a manejar WordPress por su cuenta<\/a> en reuniones de empresa y empez\u00f3 a documentar su propio proceso de mejora de la salud: recetas de batidos, art\u00edculos sobre por qu\u00e9 el az\u00facar es adictivo, un art\u00edculo sobre el Dr. Oz y una p\u00e1gina sorprendentemente popular sobre c\u00f3mo cocinar un filete de at\u00fan ahi de Trader Joe\u2019s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEn realidad, solo estaba documentando mi trayectoria en materia de salud y bienestar, intentando descubrir qu\u00e9 alimentos me conven\u00edan\u201d, afirma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entonces se dio cuenta de algo. <strong>Lo importante no eran las claras de huevo, sino la m\u00e1quina.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"<strong>Esta m\u00e1quina, la Vitamix,<\/strong> \u201dEs lo que realmente marca la diferencia\u201c, afirma. \u00abY antes de darme cuenta, <strong>Yo era el chico de la Vitamix.<\/strong>\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La idea de sacarle partido econ\u00f3mico surgi\u00f3 de un desconocido en un avi\u00f3n. Sentado en el aeropuerto de Denver tras un vuelo, Lenny coment\u00f3 que estaba intentando averiguar c\u00f3mo ganar dinero con el blog: quiz\u00e1 vendiendo claras de huevo, quiz\u00e1 inscribi\u00e9ndose en el programa de Vitamix\u2026 <a href=\"https:\/\/prettylinks.com\/blog\/affiliate-programs\/\" target=\"_blank\" rel=\"noopener\" title=\"\">programa de afiliados.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El tipo que ten\u00eda al lado le pregunt\u00f3 cu\u00e1l era la comisi\u00f3n. \u201cUn quince por ciento o algo as\u00ed\u201d, respondi\u00f3 Lenny. \u201c\u00bfY cu\u00e1nto cuestan?\u201d \u201cCuatrocientos o quinientos d\u00f3lares\u201d. \u201cAdelante, hazlo\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lenny llam\u00f3 a Vitamix y les dijo que ser\u00eda su <strong>el socio de afiliaci\u00f3n m\u00e1s importante<\/strong>, y se pas\u00f3 la d\u00e9cada siguiente demostr\u00e1ndolo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9l construy\u00f3<strong> La vida no es ninguna broma<\/strong> convirti\u00e9ndolo en un sitio web de referencia especializado que respond\u00eda exactamente a las preguntas que la gente escribe en Google antes de comprar: \u00ab\u00bfmerece la pena comprar una Vitamix?\u00bb, \u00ab\u00bfcu\u00e1l deber\u00eda comprar?\u00bb, \u00abVitamix frente a Ninja\u00bb, \u00ab\u00bfc\u00f3mo se usa realmente este aparato?\u00bb.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Blending_for_Good_Walked_Away_From_Google_Search_Traffic\"><\/span>Por qu\u00e9 \u00abBlending for Good\u00bb dej\u00f3 de recibir tr\u00e1fico procedente de la b\u00fasqueda de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dos cosas acabaron con el antiguo modelo, una tras otra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El primero fue <strong>estructural<\/strong>. Las comisiones de afiliados de Vitamix se basan en la atribuci\u00f3n: solo se te paga si tu enlace fue el \u00faltimo en el que se hizo clic antes de una compra. A medida que proliferaban los sitios web de cupones, las ventas referidas por Lenny se segu\u00edan atribuyendo al enlace de otra persona en lugar del suyo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La soluci\u00f3n consisti\u00f3 en dejar de ser afiliado y convertirme en un aut\u00e9ntico <strong>distribuidor autorizado<\/strong> \u2013 una peque\u00f1a tienda independiente que, de alguna manera, se ha ganado un hueco junto a Williams Sonoma y Crate & Barrel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNo fue por casualidad\u201d, afirma Lenny. \u201cLlevamos m\u00e1s de una d\u00e9cada siendo el socio m\u00e1s comprometido y leal al servicio de esta empresa\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La segunda era de car\u00e1cter existencial. <strong>Entre 2023 y 2024, las actualizaciones de \u00abContenido \u00fatil\u00bb de Google acabaron precisamente con el tipo de sitio web que era \u00abLife Is No Yolk\u00bb<\/strong> \u2013 \u00fatil, especializado y optimizado para los motores de b\u00fasqueda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEsto fue antes de que los resultados de b\u00fasqueda se convirtieran en algo basado \u00fanicamente en la inteligencia artificial y en respuestas sin necesidad de hacer clic\u201d, dice Lenny. El noventa por ciento de su tr\u00e1fico proced\u00eda de Google. Ya no era as\u00ed, y nunca volvi\u00f3 a serlo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"692\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-1024x692.png\" alt=\"Cita de Lenny Gale: 'Sent\u00edamos que ten\u00edamos que crear algo que fuera m\u00e1s all\u00e1 de las b\u00fasquedas, sin depender en absoluto de Google'.'\" class=\"wp-image-81477\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-1024x692.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-300x203.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-768x519.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-50x34.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-252x170.png 252w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-840x568.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-1012x684.png 1012w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-700x473.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-156x105.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-1080x730.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La \u00faltima pieza encaj\u00f3 en su sitio en un club de lectura. Shalva estaba hablando con un grupo de amigas sobre sus Vitamix, y seis de las mujeres presentes ten\u00edan una.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNinguno de ellos ten\u00eda la sensaci\u00f3n de haberlo utilizado realmente\u201d, dice Lenny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tras una d\u00e9cada dedicada a convencer a la gente de que merec\u00eda la pena comprar una Vitamix, ese fue el momento en el que los Gale se dieron cuenta de que la misi\u00f3n hab\u00eda cambiado. La nueva tarea no consist\u00eda en vender m\u00e1s batidoras, sino en conseguir que se utilizaran las que ya estaban guardadas en los armarios.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_a_Premium_Membership_Protects_a_Business_From_a_Google_Update\"><\/span>C\u00f3mo una suscripci\u00f3n Premium protege a una empresa frente a una actualizaci\u00f3n de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La historia de Lenny es una versi\u00f3n real de un argumento que ya hemos planteado anteriormente: <strong>Una suscripci\u00f3n premium es una de las mejores medidas de protecci\u00f3n con las que cuenta un sitio web para evitar perderlo todo a causa de un simple cambio en el algoritmo.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ya hablamos de esto en profundidad en <a href=\"https:\/\/memberpress.com\/es\/blog\/the-secret-to-protecting-your-wordpress-website-from-google-algorithm-updates\/\">El secreto para proteger su sitio web WordPress de las actualizaciones del algoritmo de Google<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si una gran parte de tu tr\u00e1fico y tus ingresos depende de que Google te posicione bien, entonces est\u00e1s <strong>A solo una actualizaci\u00f3n de tener un mal trimestre<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo que te protege de eso es dar a la gente una raz\u00f3n para volver a ti directamente, por tu nombre, independientemente de si Google les redirige hacia ti o no.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/blog\/faqs-for-starting-a-membership-site\/\" title=\"\">Una afiliaci\u00f3n<\/a> Hace precisamente eso. Convierte a los visitantes ocasionales que llegan a trav\u00e9s de los motores de b\u00fasqueda en personas que acuden a tu p\u00e1gina a prop\u00f3sito, es decir, personas que escriben tu nombre en la barra del navegador en lugar de en un buscador. <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abBlending For Good\u00bb es la prueba viviente de ello: <strong>M\u00e1s de la mitad del tr\u00e1fico de la web procede ahora de YouTube<\/strong>, ya sea directamente desde un v\u00eddeo o porque alguien haya encontrado all\u00ed a los Gales y haya introducido la URL despu\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ninguna de esas visitas puede desaparecer por culpa de una actualizaci\u00f3n de Google, ya que, para empezar, ninguna de ellas depende de Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSentimos que ten\u00edamos que crear algo que fuera m\u00e1s all\u00e1 de las b\u00fasquedas, algo que no dependiera en absoluto de Google\u201d, afirma Lenny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Una suscripci\u00f3n de pago, respaldada por la audiencia que los Gale ya ten\u00edan, fue lo que les permiti\u00f3 llevarlo a cabo.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Blending_for_Good_Built_Its_Membership_With_MemberPress\"><\/span>C\u00f3mo \u00abBlending for Good\u00bb aument\u00f3 su n\u00famero de socios con MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La afiliaci\u00f3n se basa en dos aspectos: un <strong>curso intensivo<\/strong> que se celebra durante la primera semana, y un evento semanal <strong>\u201cmen\u00fa degustaci\u00f3n\u201d<\/strong>,<a href=\"https:\/\/memberpress.com\/es\/monetize-food-blog\/\" title=\"\"> una selecci\u00f3n de recetas<\/a> organizadas no por tipo de comida, sino por el problema concreto que alguien est\u00e1 intentando resolver, como algo que llevar a una comida en la que cada uno aporta algo o una cena que no requiera pensar mucho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lenny quer\u00eda que el curso no pareciera tanto una videoteca cerrada al p\u00fablico, sino m\u00e1s bien como recibir una nota de un amigo, tema a tema.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/memberpress.com\/es\/docs\/dripping-and-expiring-content\/\" title=\"\">La funci\u00f3n \u00abDrip Content\u00bb de MemberPress<\/a>, junto con su <a href=\"https:\/\/memberpress.com\/es\/docs\/email-marketing-addons-by-memberpress-edition\/\" title=\"\">integraci\u00f3n del marketing por correo electr\u00f3nico<\/a>s, est\u00e1 dise\u00f1ado para ofrecer precisamente esa experiencia.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Configura un curso una sola vez y, a continuaci\u00f3n, publ\u00edcalo lecci\u00f3n a lecci\u00f3n seg\u00fan un calendario, junto con una integraci\u00f3n de correo electr\u00f3nico como <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ActiveCampaign<\/a>, <a href=\"https:\/\/memberpress.com\/go\/constant\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Contacto constante<\/a>o <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kit<\/a> \u2013 de modo que cada nueva lecci\u00f3n llega directamente a la bandeja de entrada de los miembros, en lugar de que tengan que iniciar sesi\u00f3n y buscarla.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"744\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-1024x744.jpg\" alt=\"\" class=\"wp-image-51817\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-1024x744.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-300x218.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-768x558.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-234x170.jpg 234w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-840x610.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-941x684.jpg 941w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-700x509.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-156x113.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-1080x785.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El curso \u00abJumpstart\u00bb de Blending For Good sigue incluyendo v\u00eddeos para los temas que lo requieren; Lenny menciona una lecci\u00f3n sobre zumos verdes con un tutorial en v\u00eddeo. Simplemente se imparte al ritmo que \u00e9l quer\u00eda, en lugar de ofrecerlo todo de golpe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLas personas a las que nos dirigimos no siempre disponen de dos horas y media para sentarse y asimilar lo que quieres transmitirles\u201d, afirma Lenny. \u201cEs sencillo, pero creo que el sentimiento que hay detr\u00e1s es m\u00e1s eficaz \u2014y quiz\u00e1 incluso m\u00e1s valioso\u2014 que un aluvi\u00f3n de contenido que te lanzan de golpe\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dEstamos escribiendo un correo electr\u00f3nico. Son unos amigos que escriben un correo electr\u00f3nico a otros amigos\u00bb.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El resto de la configuraci\u00f3n se basa en un pu\u00f1ado de <strong><a href=\"https:\/\/memberpress.com\/es\/addons\/\">Complementos MemberPress<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/docs\/memberpress-gifting-add-on\/\" title=\"\">En <strong>Regalos<\/strong> complemento<\/a> permite a los socios comprar una suscripci\u00f3n para un amigo; adem\u00e1s, el nivel de suscripci\u00f3n m\u00e1s alto de la web incluye dos suscripciones de regalo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El acceso al contenido se basa en un sencillo sistema de etiquetado creado con <strong><a href=\"https:\/\/memberpress.com\/es\/docs\/rules-overview\/\" title=\"\">Normas de acceso de MemberPress<\/a><\/strong>: todas las recetas est\u00e1n bloqueadas por defecto, excepto las etiquetadas como \u201cgratuitas\u201d, un peque\u00f1o conjunto con el que los Gale se labraron su reputaci\u00f3n inicial y del que no quieren prescindir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando un no socio cae en una de ellas, <strong>La p\u00e1gina se lo explica claramente<\/strong> Es un regalo de Blending For Good: un detalle de buena voluntad incorporado deliberadamente en la l\u00f3gica de acceso.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_61629292fc64027769d19760ba172180\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-food-and-recipe-website\/\" class=\"button button-blue center\">LEER C\u00f3mo crear un sitio web de recetas y alimentos<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las recetas en s\u00ed mismas abarcan <a href=\"https:\/\/memberpress.com\/es\/blog\/setting-up-wordpress-for-a-food-and-recipe-site\/\">WP Recetario<\/a>, lo cual Lenny acelera con un truco poco habitual: hace que <strong>Claude<\/strong> convertir los ingredientes y el procedimiento de una receta al formato JSON de importaci\u00f3n del complemento, lo que permite sustituir lo que antes era una hora de rellenar campos manualmente por un simple \u00abcopiar y pegar\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utiliz\u00f3 el mismo m\u00e9todo para crear una p\u00e1gina de tienda personalizada en la que se pueden consultar los modelos de Vitamix. \u201cNo creo que nuestros desarrolladores sepan siquiera que lo hice\u201d, afirma.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Blending_for_Good_Is_Still_Figuring_Out\"><\/span>Lo que \u00abBlending for Good\u00bb a\u00fan est\u00e1 tratando de averiguar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tras seis meses, Lenny habla con franqueza sobre todo lo que a\u00fan queda por desarrollar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los flujos de regalos a\u00fan no est\u00e1n del todo configurados. La transici\u00f3n de afiliado a distribuidor \u201cno fue tan f\u00e1cil como pens\u00e1bamos\u201d, y el tr\u00e1fico todav\u00eda se est\u00e1 recuperando tras el colapso de Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, habla con franqueza sobre una situaci\u00f3n real <strong>pesar<\/strong>. En los d\u00edas previos a <a href=\"https:\/\/memberpress.com\/es\/blog\/checklist-for-launching-a-new-membership-site\/\">puesta en marcha del programa de socios<\/a>, los Gales suspendieron temporalmente su bolet\u00edn semanal durante unos seis meses para centrarse en las obras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSi tuviera que volver atr\u00e1s, dir\u00eda que me arrepiento de haber suspendido nuestro bolet\u00edn\u201d, afirma. \u201cEse ser\u00eda mi mayor arrepentimiento\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ya ha decidido volver a enviarlo cada semana, porque, seg\u00fan su experiencia, aparecer en la bandeja de entrada de alguien con regularidad \u2014aunque no sea perfecto\u2014 es mejor que dejar de dar se\u00f1ales de vida mientras se crea algo mejor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan \u00e9l, lo que est\u00e1 funcionando es m\u00e1s sencillo que cualquier tecnolog\u00eda: <strong>la gente est\u00e1 cocinando de verdad.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCreo que la gente simplemente est\u00e1 muy contenta de poder preparar los platos que les ense\u00f1amos a hacer\u201d, afirma. \u201cMucha gente se compra esta Vitamix y dice: \u2018Tengo grandes planes\u2019, pero luego acaba guardada en el armario\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los miembros que se quedan son los que finalmente han llevado a cabo ese plan.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Philosophy_Put_Value_Out_Get_Value_Back\"><\/span>La filosof\u00eda: ofr\u00e9celo, y recibir\u00e1s a cambio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Su consejo para alguien que se sienta nervioso ante la idea de crear un canal de YouTube hoy en d\u00eda es muy directo: <strong>\u201cSi tienes algo que ense\u00f1ar al mundo, entra en YouTube y comp\u00e1rtelo, porque, por ahora, la IA no puede quitarte tu rostro, tu voz, tu autenticidad ni tu historia\u201d.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quince a\u00f1os antes, cuando trabajaba como consultor, hab\u00eda afirmado que ayudar a los accionistas a enriquecerse no ten\u00eda ning\u00fan valor intr\u00ednseco. Ahora, la cosa ha cambiado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cSi aportas valor al mundo, puedes ense\u00f1ar a los dem\u00e1s lo que sabes, y ellos te devolver\u00e1n ese valor\u201d,\u201d<\/strong> dice \u00e9l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En eso se basa \u00abBlending For Good\u00bb: una d\u00e9cada de contenidos personales y de confianza, que ahora se sustenta en un sistema de suscripci\u00f3n que no depende de las actualizaciones de Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Crear algo que Google no pueda igualar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Durante una d\u00e9cada, Google decidi\u00f3 qui\u00e9n pod\u00eda ver el trabajo de Lenny. Luego dej\u00f3 de hacerlo, sin previo aviso, y \u00e9l no pudo hacer nada al respecto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora sus miembros eligen estar all\u00ed, y <strong>Ninguna actualizaci\u00f3n del algoritmo puede quitarte eso.<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si llevas a\u00f1os adquiriendo una experiencia aut\u00e9ntica, esa es la apuesta que vale la pena hacer: deja de \u00abalquilar\u00bb tu audiencia a trav\u00e9s de los resultados de b\u00fasqueda y empieza a gestionar la relaci\u00f3n de forma directa.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\">MemberPress<\/a> se encarga de los aspectos t\u00e9cnicos de ese cambio; <strong>Lo \u00fanico que te queda por averiguar es qu\u00e9 valor puedes aportar a tu nicho por el que est\u00e9n dispuestos a pagar.<\/strong>.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_to_find_Blending_for_Good\"><\/span>D\u00f3nde encontrar \u00abBlending for Good\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si eres <strong>Vitamix<\/strong> Si te pica la curiosidad, o si el tuyo est\u00e1 acumulando polvo en la encimera de la cocina, Blending For Good ofrece una <strong>Reto del queso<\/strong> Para que empieces: cinco correos electr\u00f3nicos basados en una receta que te har\u00e1 ver tu Vitamix con otros ojos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La suscripci\u00f3n de pago te da acceso al curso completo de Jumpstart, al \u00abMen\u00fa de degustaci\u00f3n\u00bb semanal y a la biblioteca completa de recetas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u00e1gina web<\/strong>: <a href=\"https:\/\/blendingforgood.com\/\">blendingforgood.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reto del \u00abQueso\u00bb gratuito<\/strong>: <a href=\"https:\/\/blendingforgood.com\/queso-challenge\/\">blendingforgood.com\/queso-challenge<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Instagram<\/strong>: <a href=\"https:\/\/www.instagram.com\/blendingforgood\/\">@blendingforgood<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>YouTube<\/strong>: <a href=\"https:\/\/www.youtube.com\/@blendingforgood\">@blendingforgood<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfTe ha gustado esta entrevista? Suscr\u00edbete al\u00a0<a href=\"https:\/\/www.youtube.com\/@MemberPressPlugin\">Canal YouTube de MemberPress<\/a>\u00a0para descubrir m\u00e1s entrevistas con propietarios de sitios web de membres\u00eda y emprendedores online que est\u00e1n creando negocios en torno a lo que les apasiona.<\/em><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo Blending for Good utiliz\u00f3 MemberPress para transformar un negocio de Vitamix que depend\u00eda de Google en un modelo de suscripci\u00f3n de pago basado en relaciones duraderas con el p\u00fablico.<\/p>","protected":false},"author":73814,"featured_media":81741,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,377,1553,120,1559,1481,1474,102,854,1558],"tags":[1596,462,1597],"class_list":["post-81467","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-case-studies","category-community","category-content","category-food-and-recipe-sites","category-memberpress-features","category-membership-site","category-monetization","category-use-case","category-use-cases","tag-blending-for-good","tag-membership-business","tag-the-vitamix-guy","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"See how Blending for Good used MemberPress to turn a Google-dependent Vitamix business into a paid membership built on lasting audience relationships.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Victoria Lloyd\"\/>\n\t<meta name=\"keywords\" content=\"blending for good,membership business,the vitamix guy\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/google-proof-case-study-blending-for-good\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Vitamix Guy Built an Empire on Google Traffic. 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