Si ya est\u00e1s respondiendo a preguntas individuales de los pocos alumnos que han terminado tu curso, ya est\u00e1s ejerciendo de mentor. Simplemente no cobras por ello. <\/em>

A continuaci\u00f3n te explicamos c\u00f3mo convertir eso en una oferta real y qu\u00e9 hacer con el contenido de tus cursos actuales, tanto si est\u00e1 en MemberPress como si se encuentra en otro sitio.<\/em><\/p>

\n
QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>
\u00bfPor qu\u00e9 los creadores de cursos acaban queriendo dedicarse al coaching?<\/a>
Trabajo no remunerado<\/a><\/li>
El techo del valor percibido<\/a><\/li>
Satisfacci\u00f3n laboral<\/a><\/li><\/ul><\/li>
\u00bfQu\u00e9 cambia realmente al pasar de la docencia al coaching?<\/a><\/li>
\u00bfC\u00f3mo se lleva a cabo realmente el cambio?<\/a><\/li>
Preguntas frecuentes<\/a><\/li>
En resumen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
\n\n\n\n
<\/span>\u00bfPor qu\u00e9 los creadores de cursos acaban queriendo dedicarse al coaching?<\/span><\/h2>\n\n\n\n
Hay varios factores que suelen llevar a la gente por este camino, y normalmente se trata de m\u00e1s de uno a la vez.<\/p>\n\n\n\n
<\/span>Trabajo no remunerado<\/span><\/h3>\n\n\n\n
Los alumnos que terminan un curso suelen querer algo m\u00e1s de lo que les ha aportado el curso. Quieren que alguien analice su situaci\u00f3n concreta, no solo el marco general. <\/p>\n\n\n\n
Cuando sigues respondiendo a esa solicitud de forma gratuita, en tu bandeja de entrada, deja de parecer un gesto generoso y empieza a parecer un trabajo de asistencia no remunerado.<\/p>\n\n\n\n
<\/span>El techo del valor percibido<\/span><\/h3>\n\n\n\n
Adem\u00e1s, hay un l\u00edmite en lo que la gente est\u00e1 dispuesta a pagar por el contenido en s\u00ed mismo, sobre todo ahora que los v\u00eddeos gratuitos de YouTube cubren la mayor parte de los aspectos b\u00e1sicos. El acceso a ti y a tu opini\u00f3n sobre su problema concreto no tiene ese l\u00edmite.<\/p>\n\n\n\n
<\/span>Satisfacci\u00f3n laboral<\/span><\/h3>\n\n\n\n
Y para muchos creadores de cursos, el coaching consiste, en realidad, en recuperar esa parte del trabajo que les gustaba desde el principio: ver c\u00f3mo alguien consigue realmente el resultado, en lugar de limitarse a crear un curso y esperar que cumpla su funci\u00f3n una vez que el alumno haya cerrado la sesi\u00f3n.<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u00bfQu\u00e9 cambia realmente al pasar de la docencia al coaching?<\/span><\/h2>\n\n\n\n
Impartir un curso es una relaci\u00f3n \u00abuno a muchos\u00bb. Lo creas una vez y funciona tanto si lo compra una persona como si lo hacen mil.<\/p>\n\n\n\n
Coaching<\/a> es individual o en grupos reducidos. Requiere que est\u00e9s presente casi en tiempo real: respondiendo a preguntas, adapt\u00e1ndote a lo que realmente le est\u00e1 pasando a esa persona en concreto y d\u00e1ndote cuenta de cu\u00e1ndo alguien se queda atascado, en lugar de enterarte tres meses despu\u00e9s.<\/p>\n\n\n\n
Esa es la disyuntiva a la que te enfrentas: menos alcance, m\u00e1s contacto. La mayor\u00eda de los creadores de cursos consideran que merece la pena para los alumnos que est\u00e1n preparados para ello, y mantienen el curso tal y como est\u00e1 para el resto.<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u00bfC\u00f3mo se lleva a cabo realmente el cambio?<\/span><\/h2>\n\n\n\n
\n
Mira qui\u00e9n ya est\u00e1 pidiendo m\u00e1s<\/strong> \u2013 Revisa tu bandeja de entrada, tus mensajes directos y los comentarios del curso para ver qu\u00e9 preguntas concretas sigues respondiendo de forma individual. Esas preguntas son, b\u00e1sicamente, un programa de entrenamiento<\/a>, si los nombras.
<\/li>\n\n\n\n
Elabora una oferta que cubra esa carencia<\/strong> \u2013 Elige un \u00fanico formato, ya sea 1:1 o basado en cohortes<\/a>, y fijar su precio en torno a los el acceso que est\u00e1s concediendo<\/strong>, no el contenido. Un curso $97 y un programa de coaching $500 al mes no compiten entre s\u00ed. Resuelven problemas diferentes.
<\/li>\n\n\n\n
Traslada el contenido de tu curso a una plataforma dise\u00f1ada para ambos<\/strong> \u2013 Si tus cursos ya se encuentran en MemberPress<\/a>, esta parte es sencilla. Solo tienes que a\u00f1adir el CoachKit\u2122<\/a><\/strong> complemento de la misma p\u00e1gina web, de modo que el contenido de tus cursos y tus programas de coaching se encuentran en un mismo lugar.

Si tus cursos est\u00e1n en otro sistema de gesti\u00f3n del aprendizaje (LMS), migrarlos primero<\/a> \u2013 MemberPress incluye un migrador de cursos integrado para plataformas como LearnDash<\/a>, por lo que no tendr\u00e1s que volver a crear manualmente las lecciones, los cuestionarios y el progreso de los alumnos.

Una vez que hayas introducido tus cursos, CoachKit\u2122 se encarga de la parte relacionada con el coaching<\/a>. Te ofrece:\n
\n
Programas y promociones<\/strong> \u2013 Agrupar a los alumnos que empiezan m\u00e1s o menos al mismo tiempo en un itinerario de formaci\u00f3n com\u00fan<\/li>\n\n\n\n
Hitos y seguimiento de h\u00e1bitos<\/strong> \u2013 Averigua qui\u00e9n va por buen camino y qui\u00e9n se ha estancado, no solo qui\u00e9n ha pagado<\/li>\n\n\n\n
Mensajer\u00eda integrada<\/strong> - Testimonios de clientes y entrenadores<\/a> sin salir de tu p\u00e1gina web<\/li>\n\n\n\n
Programaci\u00f3n de citas<\/strong> \u2013 Se integra con Calendly<\/a> o Simplemente concierte una cita<\/a>
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
An\u00fancialo, no te limites a lanzarlo sin hacer ruido<\/strong> \u2013 Comun\u00edcaselo directamente a tus alumnos actuales, sobre todo a aquellos que ya te est\u00e1n pidiendo m\u00e1s. Una oferta de coaching que est\u00e9 en una p\u00e1gina oculta no va a tener muchos interesados.<\/li>\n<\/ol>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">C\u00f3mo crear un programa de coaching online en WordPress con CoachKit<strong>\u2122<\/strong> (Tutorial completo)<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Preguntas frecuentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-ht-blocks-accordion wp-block-hb-accordion\"><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: \u00bfTengo que cerrar mi curso para empezar a dar clases particulares?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">No. El curso puede seguir siendo tu punto de partida, y el acompa\u00f1amiento se ofrece como una opci\u00f3n adicional para los alumnos que deseen recibir m\u00e1s apoyo.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: \u00bfQu\u00e9 pasa si mis cursos ya est\u00e1n creados en otro sistema de gesti\u00f3n del aprendizaje (LMS), como LearnDash?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">El MemberPress cuenta con un <a href=\"https:\/\/memberpress.com\/es\/docs\/how-to-import-courses-and-lessons-from-another-course-plugin\/\">Migrador de cursos<\/a> que transfiere autom\u00e1ticamente tus clases, tus cuestionarios y los datos de los alumnos, para que no tengas que volver a crearlo todo manualmente.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: \u00bfDeber\u00eda cobrar m\u00e1s por el servicio de coaching que por mi curso?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Por lo general, s\u00ed. Lo que est\u00e1s valorando es el acceso a ti y a tu criterio, no solo al contenido, por lo que el precio del coaching suele ser bastante superior al de tu curso.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: \u00bfNecesito herramientas independientes de gesti\u00f3n de citas y de mensajer\u00eda para trabajar con mis clientes?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">No, si\u2026 <a href=\"https:\/\/memberpress.com\/es\/docs\/how-to-set-up-memberpress-coachkit\/\">CoachKit\u2122<\/a> Ya se encarga de ello. Cuenta con un sistema de mensajer\u00eda integrado y se integra con herramientas de planificaci\u00f3n como <a href=\"https:\/\/memberpress.com\/es\/addons\/calendly\/\">Calendly<\/a>, para que los clientes y los entrenadores puedan hablar sin salir de tu p\u00e1gina web.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: \u00bfPuedo impartir sesiones de coaching en grupos reducidos en lugar de sesiones individuales?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">S\u00ed. CoachKit\u2122 admite grupos, por lo que puedes agrupar a los alumnos que empiezan m\u00e1s o menos al mismo tiempo en un programa com\u00fan con hitos y controles de progreso, en lugar de gestionar a cada cliente por separado.<\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TLDR\"><\/span>En resumen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creadores del curso<\/strong> Normalmente empiezan a querer dedicarse a la formaci\u00f3n porque ya est\u00e1n respondiendo a preguntas individuales de forma gratuita, se topan con un l\u00edmite en lo que la gente est\u00e1 dispuesta a pagar solo por el contenido, o echan de menos ver c\u00f3mo los alumnos obtienen resultados de verdad.<\/li>\n\n\n\n<li>El coaching es un oficio de verdad: menos volumen de trabajo y m\u00e1s contacto directo con cada persona.<\/li>\n\n\n\n<li>Crea una oferta de coaching centrada en la carencia concreta sobre la que tus mejores alumnos no dejan de preguntar.<\/li>\n\n\n\n<li>Si tus cursos ya est\u00e1n en <strong>MemberPress<\/strong>A\u00f1adir <strong>CoachKit\u2122<\/strong>, y ya est\u00e1. Si utilizan otro sistema de gesti\u00f3n del aprendizaje (LMS), <strong>migrar<\/strong> pasarlos primero por el <strong>Migrador de cursos<\/strong>.<\/li>\n\n\n\n<li>La mayor\u00eda de las plataformas ofrecen ambas cosas: el curso como punto de partida y el asesoramiento personalizado como nivel superior que lo complementa.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e1s listo para desarrollar la vertiente de coaching de tu negocio, <strong>MemberPress<\/strong> y <strong>CoachKit\u2122<\/strong> Gestiona los cursos y el coaching en un solo lugar, tanto si empiezas desde cero como si te cambias desde otro sistema de gesti\u00f3n del aprendizaje (LMS).<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si este art\u00edculo le ha resultado \u00fatil, s\u00edganos en <\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>y <\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Pasa de los cursos al coaching sin tener que empezar de cero. Descubre c\u00f3mo presentar tu experiencia, migrar los cursos existentes y apoyar a tus clientes con MemberPress.<\/p>","protected":false},"author":73814,"featured_media":82045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1479],"tags":[1468,1605,190],"class_list":["post-81601","post","type-post","status-publish","format-standard","has-post-thumbnail","category-coaching-site","tag-coaching-business","tag-courses-to-coaching","tag-online-course","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Transition from courses to coaching without starting over. 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