{"id":82603,"date":"2026-10-06T12:46:50","date_gmt":"2026-10-06T16:46:50","guid":{"rendered":"https:\/\/memberpress.com\/?p=82603"},"modified":"2026-09-17T11:16:03","modified_gmt":"2026-09-17T15:16:03","slug":"classic-baseball-broadcasts","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/classic-baseball-broadcasts\/","title":{"rendered":"La IA acab\u00f3 con su tr\u00e1fico web. As\u00ed que, en su lugar, cre\u00f3 un negocio basado en suscripciones."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em><strong>Tom Hannon dedic\u00f3 a\u00f1os a convertir una p\u00e1gina web sobre la historia del b\u00e9isbol en un sitio con millones de visitas mensuales\u2026 y luego vio c\u00f3mo la b\u00fasqueda mediante IA le arrebataba silenciosamente la mayor parte de ese tr\u00e1fico. <\/strong><\/em><br><br><em><strong>Su respuesta fue crear algo a lo que los lectores paguen por pertenecer, en lugar de algo por lo que simplemente pasen de largo.<\/strong><\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac544b6513f4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac544b6513f4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/classic-baseball-broadcasts\/#Watch_the_Full_Interview\" >Mira la entrevista completa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/classic-baseball-broadcasts\/#When_Your_Traffic_Model_Stops_Working%E2%80%A6\" >Cuando tu modelo de tr\u00e1fico deja de funcionar\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/classic-baseball-broadcasts\/#%E2%80%A6_Build_Something_Worth_Paying_For\" >\u2026 Crea algo por lo que merezca la pena pagar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/classic-baseball-broadcasts\/#What_MemberPress_Runs_Behind_the_Scenes\" >Qu\u00e9 hay detr\u00e1s de MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/classic-baseball-broadcasts\/#The_Parts_that_are_Still_Hard\" >Las partes que siguen siendo dif\u00edciles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/classic-baseball-broadcasts\/#Where_AI_Fits_Now\" >El papel actual de la IA<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Watch_the_Full_Interview\"><\/span>Mira la entrevista completa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"47CgaDeU6riyfupFtJqvAjV1\"><div class=\"responsive-video\"><iframe title=\"La IA acab\u00f3 con su tr\u00e1fico, as\u00ed que convirti\u00f3 su pasi\u00f3n en una p\u00e1gina de suscripci\u00f3n (@ThisDayInBaseball)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/T2oeRV9x3Wg?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tom Hannon ha sido empresario durante toda su vida laboral: empez\u00f3 repartiendo peri\u00f3dicos a los 10 a\u00f1os, lo que se convirti\u00f3 en un aut\u00e9ntico negocio cuando ten\u00eda 20, y luego se dedic\u00f3 durante casi 30 a\u00f1os a la edici\u00f3n y distribuci\u00f3n de revistas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cre\u00f3 esa misma empresa de distribuci\u00f3n en tres ocasiones distintas: la vendi\u00f3 en 1997, la volvi\u00f3 a crear en 2000, la vendi\u00f3 de nuevo en 2006, la volvi\u00f3 a crear de nuevo en 2012 y la vendi\u00f3 una vez m\u00e1s en 2017. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sabe c\u00f3mo es cuando un modelo de negocio llega al final de su ciclo. Lo ha vuelto a ver ocurrir con su propia p\u00e1gina web de contenidos, y esta vez la causa ha sido la inteligencia artificial.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_Your_Traffic_Model_Stops_Working%E2%80%A6\"><\/span>Cuando tu modelo de tr\u00e1fico deja de funcionar\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En 2018, despu\u00e9s de que una lesi\u00f3n le obligara a abandonar el negocio de la distribuci\u00f3n, Tom puso en marcha <em><a href=\"https:\/\/thisdayinbaseball.com\/\" title=\"\">Hoy en el b\u00e9isbol.<\/a><\/em> Es una p\u00e1gina web creada en torno a una idea muy sencilla: sea cual sea la fecha de hoy, aqu\u00ed encontrar\u00e1s todo lo que ocurri\u00f3 ese d\u00eda en la historia del b\u00e9isbol. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Funcion\u00f3. Millones de visitas al mes, m\u00e1s de 100 000 enlaces entrantes y a\u00f1os de investigaci\u00f3n detr\u00e1s de cada p\u00e1gina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entonces <a href=\"https:\/\/memberpress.com\/es\/blog\/google-proof-case-study-blending-for-good\/\" title=\"\">Se ha realizado una b\u00fasqueda con IA<\/a>. \u201cPas\u00e9 de tener varios millones de visitas al mes a tener cien mil\u201d, afirma Tom. \u201cLa IA ha acabado con todo ese modelo. Ya no tiene sentido tener una p\u00e1gina web con material hist\u00f3rico, porque, publiques lo que publiques, la IA te lo va a robar de todos modos\u201d.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La ca\u00edda se fue acentuando durante un par de a\u00f1os y, posteriormente, se precipit\u00f3 de forma abrupta en noviembre y diciembre del a\u00f1o pasado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEl verdadero problema es que no hay forma de monetizar tu contenido si no tienes suficiente tr\u00e1fico\u201d, afirma. \u201cCon los ingresos publicitarios, ya sea mediante anuncios program\u00e1ticos o cualquier otro m\u00e9todo, necesitas much\u00edsimo tr\u00e1fico para ganar dinero de verdad. Es casi imposible, a menos que seas alguien como MrBeast\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es un problema que muchos editores est\u00e1n atravesando en estos momentos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tom decidi\u00f3 que la soluci\u00f3n resid\u00eda en un proyecto paralelo en el que llevaba a\u00f1os trabajando: un negocio en el que la gente paga directamente por el acceso, en lugar de uno cuyo \u00e9xito o fracaso dependa de lo que un motor de b\u00fasqueda (o un modelo de IA) decida enviarle. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%A6_Build_Something_Worth_Paying_For\"><\/span>\u2026 Crea algo por lo que merezca la pena pagar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ese proyecto paralelo es <a href=\"https:\/\/www.classicbaseballbroadcasts.com\/\" title=\"\">Retransmisiones cl\u00e1sicas de b\u00e9isbol<\/a>: una p\u00e1gina web de acceso exclusivo para socios que gira en torno a un archivo de audio con retransmisiones reales de b\u00e9isbol que se remontan a d\u00e9cadas atr\u00e1s. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-1024x673.png\" alt=\"Captura de pantalla de la p\u00e1gina de inicio de classicbaseballbroadcasts.com\" class=\"wp-image-82733\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-1024x673.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-300x197.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-768x504.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-50x33.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-1536x1009.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-2048x1345.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-259x170.png 259w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-840x552.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-1041x684.png 1041w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-1568x1030.png 1568w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-700x460.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-156x102.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-1080x709.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Est\u00e1 organizado de tal forma que los miembros pueden buscar por jugador, equipo, estadio o fecha. Miles de horas de retransmisiones hist\u00f3ricas, procedentes de grabaciones donadas, de archive.org y de colecciones antiguas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tom empez\u00f3 a construirlo all\u00e1 por 2019, motivado en parte al ver c\u00f3mo su propio padre (un aficionado al b\u00e9isbol de toda la vida) acababa en una residencia asistida sin nada que hacer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s convirti\u00f3 ese proyecto personal en algo por lo que la gente estar\u00eda dispuesta a pagar para participar, mes tras mes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le cost\u00f3 varios intentos hacer esa parte. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIntent\u00e9 hacerlo en una p\u00e1gina de WordPress por mi cuenta, sin un producto de suscripci\u00f3n propiamente dicho, y me result\u00f3 incre\u00edblemente dif\u00edcil\u201d, afirma Tom. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, prob\u00f3 Teachable, Soundwise, Private Podcast y Mighty Networks. Ninguna de ellas estaba dise\u00f1ada para gestionar aut\u00e9nticas bibliotecas de audio que los miembros pudieran explorar y buscar, en lugar de limitarse a reproducirlas en un feed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHe pasado por muchas cosas para llegar a donde estoy hoy\u201d, afirma. Al final, cre\u00f3 la p\u00e1gina web en WordPress con <strong>MemberPress<\/strong> al ejecutar la capa de miembros, y ah\u00ed fue donde por fin funcion\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"u6TSOd4DIGBEgRXt1HbJ6XzMx9ZUtc5FUKznKqfZxLskmrILVp98jHOw7ovC3aN71wFoVC\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo construir un sitio de membres\u00eda de WordPress con MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VnPcdZgMhsk?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER &gt;&gt; APRENDA A CREAR UN SITIO DE SOCIOS CON MEMBERPRESS EN ESTE TUTORIAL COMPLETO<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_MemberPress_Runs_Behind_the_Scenes\"><\/span>Qu\u00e9 hay detr\u00e1s de MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La interfaz est\u00e1 desarrollada con Divi y Advanced Custom Fields, y se alimenta de una base de datos con miles de horas de contenido. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haz clic en un partido y podr\u00e1s acceder al estadio, a los comentaristas y a todos los jugadores que est\u00e1n en el campo, cada uno con su propio archivo de audio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero lo que determina si alguien puede acceder a todo ello, y c\u00f3mo paga por ese privilegio, es <a href=\"http:\/\/memberpress.com\/es\/\" title=\"\">MemberPress.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los usuarios inician sesi\u00f3n en su p\u00e1gina de cuenta para acceder al contenido, enviar una solicitud de asistencia, consultar el archivo y gestionar su suscripci\u00f3n mensual o anual, con un periodo de prueba gratuito de 7 d\u00edas para empezar. \u201cHemos intentado que sea una experiencia realmente sencilla\u201d, afirma Tom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay dos aspectos que se han convertido en aut\u00e9nticos motores de crecimiento para \u00e9l en concreto. \u201cUtilizo el <a href=\"https:\/\/memberpress.com\/es\/blog\/introducing-memberpress-gifting\/\" title=\"\">complemento para regalos<\/a> y tengo un <a href=\"https:\/\/memberpress.com\/es\/blog\/corporate-membership-accounts-and-how-to-price-them\/\" title=\"\">afiliaci\u00f3n corporativa,<\/a>\u201d \u2014dice Tom. Y es precisamente en el \u00e1mbito empresarial donde est\u00e1 dedicando la mayor parte de su energ\u00eda ahora mismo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En lugar de esperar a que se inscriban personas de forma individual, vende el archivo directamente a residencias de la tercera edad como actividad para los residentes, un canal a trav\u00e9s del cual ya ha conseguido varios clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMi verdadero objetivo aqu\u00ed (aunque me encantar\u00eda contar con Joe Baseball, ese hombre de 50 a\u00f1os que quiere escuchar los partidos de los Boston Braves de 1957) es entrar en residencias de la tercera edad gestionadas por empresas\u201d, afirma. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se trata de un canal B2B que la mayor\u00eda de las plataformas de membres\u00eda creadas por un \u00fanico fundador nunca se plantean desarrollar, y existe porque MemberPress contaba con la estructura de cuentas necesaria para respaldarlo.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"DOYtK1Wd3\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo ofrecer cuentas de empresa con MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ad0Sl2MLwrE?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>ver &gt;&gt; c\u00f3mo permitir a los usuarios crear subcuentas en memberpress<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Parts_that_are_Still_Hard\"><\/span>Las partes que siguen siendo dif\u00edciles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tom es sincero sobre lo que a\u00fan no se ha resuelto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alrededor de 90% de nuevos miembros llegan a trav\u00e9s de su bolet\u00edn diario por correo electr\u00f3nico; un suscriptor que quiera escuchar un programa destacado dispone de una secuencia de dos semanas antes de encontrarse con un muro de pago. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De cada 200 nuevos suscriptores al bolet\u00edn, unos tres se convierten en miembros de pago y dos siguen suscritos tras el periodo de prueba gratuito. \u00c9l considera que eso est\u00e1 ligeramente por encima de la media, y aun as\u00ed significa que el bolet\u00edn es el que genera la mayor parte de los ingresos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El tr\u00e1fico org\u00e1nico y el de Facebook completan el resto, y ambos se han reducido a menos que pague para potenciarlos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La lecci\u00f3n m\u00e1s importante es aquella a la que siempre vuelve. \u201cNo existe eso de los ingresos pasivos. Eso es una tonter\u00eda\u201d, afirma. \u201cEl proceso de venta no es lineal. Se produce a rachas, de formas que no te esperas\u201d.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n ha tenido que darse cuenta de que a veces constru\u00eda seg\u00fan sus propios gustos en lugar de los de sus socios. \u2019Yo mismo soy un apasionado de la historia del b\u00e9isbol y hay cosas de esa historia que me encantan, pero tengo que escuchar a los clientes\u201c.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_AI_Fits_Now\"><\/span>El papel actual de la IA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La relaci\u00f3n de Tom con la IA es m\u00e1s compleja que el simple hecho de que \u201cme haya arruinado el negocio\u201d. Actualmente utiliza Claude para investigar, a trav\u00e9s de una integraci\u00f3n en su plataforma de correo electr\u00f3nico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y tambi\u00e9n ha estado atento al trabajo que la propia MemberPress ha realizado en este \u00e1mbito. \u201c<a href=\"https:\/\/memberpress.com\/es\/blog\/ai-foundation\/\" title=\"\">S\u00e9 que MemberPress hizo lo mismo hace poco: el MCP<\/a>\u201d \u2014dice\u2014. \u201cLa verdad es que todav\u00eda no la he usado para m\u00ed personalmente, pero esas son, en realidad, las cosas principales que utilizo\u201d.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No utiliza ChatGPT. Lo que no est\u00e1 dispuesto a hacer es dejar que la IA redacte el archivo por s\u00ed misma. Cuando elaboraba los art\u00edculos de \u201cThis Day in Baseball\u201d, buscaba al lanzador rival, las condiciones del partido y alguna cita antigua del encuentro, en lugar de limitarse a los hechos b\u00e1sicos. \u00abLo que realmente intento hacer es ofrecer a la gente art\u00edculos aut\u00e9nticos, y la IA no lo consigue\u00bb, afirma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora tambi\u00e9n est\u00e1 a punto de terminar un libro. Se trata de una gu\u00eda de referencia sobre \u201ceste d\u00eda en el b\u00e9isbol\u201d, organizada equipo por equipo y vinculada directamente a la web, de modo que al hacer clic en una fecha se accede directamente a la retransmisi\u00f3n o a la p\u00e1gina del jugador en Classic Baseball Broadcasts. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">El modelo de tr\u00e1fico de Tom qued\u00f3 obsoleto casi de la noche a la ma\u00f1ana debido a las b\u00fasquedas basadas en IA. Lo que lo sustituy\u00f3 no fue un <strong>m\u00e1s grande <\/strong>operaci\u00f3n de contenido, pero una <strong>m\u00e1s peque\u00f1o <\/strong>uno, basado en relaciones directas e ingresos recurrentes en lugar de visitas a la p\u00e1gina. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e1s creando algo por lo que la gente estar\u00eda dispuesta a pagar para formar parte de ello, <a href=\"https:\/\/memberpress.com\/es\/features\/\">Herramientas para miembros y cuentas corporativas de MemberPress<\/a> est\u00e1n dise\u00f1adas para gestionar tanto el \u00e1mbito individual como el B2B. Los planes actuales se centran en el <a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\">p\u00e1gina de precios<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes encontrar a Tom y el archivo en <a href=\"https:\/\/www.classicbaseballbroadcasts.com\/\" title=\"\">Retransmisiones cl\u00e1sicas de b\u00e9isbol<\/a>, o ponte en contacto con \u00e9l <a href=\"https:\/\/www.linkedin.com\/in\/thomasphannonjr\" title=\"\">directamente en LinkedIn<\/a>. Dice que le encanta hablar de b\u00e9isbol, de negocios o de ambas cosas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfQuieres aprender de m\u00e1s emprendedores como este? <a href=\"https:\/\/www.youtube.com\/@MemberPressPlugin\" title=\"\"><strong>Suscr\u00edbete a nuestro canal de YouTube<\/strong> <\/a>para el resto de nuestro <strong><a href=\"https:\/\/memberpress.com\/es\/blog\/tag\/founder-series\/\" title=\"\">Serie \u00abFundadores de empresas\u00bb<\/a><\/strong>, donde nos sentamos con propietarios de negocios online para que nos cuenten c\u00f3mo empezaron, qu\u00e9 les est\u00e1 funcionando y qu\u00e9 han aprendido por el camino.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Tom Hannon spent years building a baseball history site into millions of monthly views \u2014 then watched AI search quietly take most of that traffic away. His answer was building something readers pay to belong to, instead of something they just pass through. 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