En su opini\u00f3n, la oportunidad que ofrece la IA es que hace que el dise\u00f1o original sea m\u00e1s valioso, no menos.<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n

<\/span>Mira la entrevista completa<\/span><\/h2>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Becoming_Your_Own_Boss\"><\/span>Convertirse en su propio jefe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tamara Morrison ha vendido m\u00e1s de 15 000 plantillas a trav\u00e9s de <a href=\"https:\/\/www.31palms.com\/\" title=\"\">Estudio Thirty One Palms<\/a>, una combinaci\u00f3n de plantillas \u00fanicas de Canva y de p\u00e1ginas web, adem\u00e1s de una suscripci\u00f3n de pago, el <a href=\"https:\/\/membership.31palms.com\/\" title=\"\">Colecci\u00f3n de plantillas empresariales<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"622\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-1024x622.jpg\" alt='Captura de pantalla de la suscripci\u00f3n a "Business Template Collective" de 31 Palms Studio"' class=\"wp-image-82737\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-1024x622.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-300x182.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-768x467.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-50x30.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-280x170.jpg 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-840x510.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-1125x684.jpg 1125w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-700x425.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-156x95.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-1080x656.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311.jpg 1216w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Emprendedores aut\u00f3nomos, coaches, asistentes virtuales que gestionan las marcas de varios clientes, propietarios de tiendas online que venden de todo, desde velas hasta camisetas: todo tipo de personas, en sectores que, seg\u00fan ella, nunca habr\u00eda imaginado, utilizan sus dise\u00f1os para desarrollar sus negocios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo consigui\u00f3 dejando algo que, seg\u00fan ella misma contaba, iba bien. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tras ocho a\u00f1os trabajando como dise\u00f1adora gr\u00e1fica aut\u00f3noma, \u201cme despertaba por las ma\u00f1anas con cierto temor a abrir el correo electr\u00f3nico\u201d, cuenta. \u201c\u00bfQu\u00e9 querr\u00e1n ahora? Habr\u00e1n 10 000 preguntas y seguro que se quejan de algo\u201d.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El problema no era ning\u00fan cliente en concreto. Era la propia naturaleza del trabajo. \u201cEn realidad no tengo un negocio\u201d, recuerda haberse dado cuenta. \u201cSolo tengo un trabajo con cien jefes. La recompensa por terminar un proyecto es tener que salir a buscar m\u00e1s trabajo. No hay nada que se vaya construyendo\u201d.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_Burnt_Out_to_Taking_Back_The_Reins\"><\/span>De estar agotado a retomar las riendas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En 2019, todav\u00eda agotada y buscando una salida, Tamara encontr\u00f3 a alguien por Internet <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-sell-digital-products-on-wordpress\/\">venta de plantillas de dise\u00f1o<\/a>. \u201cNo es que tenga m\u00e1s talento ni sea m\u00e1s lista que nadie, pero est\u00e1 vendiendo estas plantillas\u201d, recuerda Tamara que pens\u00f3. \u201cYo podr\u00eda hacer eso\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empez\u00f3 con plantillas de Photoshop para fot\u00f3grafos y, despu\u00e9s, se pas\u00f3 a Canva cuando un n\u00famero suficiente de clientes se lo pidi\u00f3. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El momento result\u00f3 ser casi perfecto: Canva estaba empezando a consolidarse como una plataforma seria y, en menos de un a\u00f1o, la pandemia dispar\u00f3 la demanda de plantillas, ya que la gente se apresur\u00f3 a poner en marcha negocios desde casa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al principio vend\u00eda en Etsy, pero luego cre\u00f3 su propia p\u00e1gina web en aproximadamente un a\u00f1o, ya que conoc\u00eda WordPress gracias a su trabajo como aut\u00f3noma y no quer\u00eda que su negocio dependiera por completo de la plataforma de otra persona. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"692\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-1024x692.png\" alt=\"Tarjeta con una cita que presenta un signo de apertura de comilla de color verde azulado sobre un fondo azul y texto en blanco sobre ser due\u00f1o de tu propia p\u00e1gina web, de Tamara Morrison.\" class=\"wp-image-82744\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-1024x692.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-300x203.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-768x519.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-50x34.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-252x170.png 252w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-840x568.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-1012x684.png 1012w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-700x473.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-156x105.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-1080x730.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dejar de trabajar para los clientes le llev\u00f3 m\u00e1s tiempo del que esperaba; sigui\u00f3 atendiendo a algunos clientes durante un tiempo, en parte por culpa, antes de dejarlo por completo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Flexible_Business_Model_One-Off_Bundles_and_Membership_Tiers\"><\/span>Un modelo de negocio flexible: paquetes puntuales y niveles de suscripci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aproximadamente entre dos tercios y tres cuartas partes de los clientes de Thirty One Palms compran un paquete \u00fanico. El resto se une al Business Template Collective, una suscripci\u00f3n que incluye todas las colecciones de Canva (las plantillas para p\u00e1ginas web se venden por separado, aunque los suscriptores obtienen un descuento de 50% en ellas). \u201cEs como la mejor promoci\u00f3n que he hecho nunca\u201d, afirma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Decidi\u00f3 deliberadamente no configurar la suscripci\u00f3n como una simple cuota mensual. \u201cT\u00e9cnicamente, alguien podr\u00eda pagar $27 y obtener todas mis plantillas, y pens\u00e9: \u201dEso no me va a servir\u201d\u00bb, afirma. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En su lugar, los socios compran primero un paquete de acceso, <a href=\"https:\/\/memberpress.com\/es\/blog\/pricing-models-for-membership-sites\/\">tres meses, seis meses o de por vida, antes de que comience la facturaci\u00f3n mensual<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La opci\u00f3n de por vida, en concreto, es la que eligen los asistentes virtuales y los aut\u00f3nomos del \u00e1mbito del marketing que utilizan las plantillas para varias marcas de clientes a la vez, algo que su licencia permite expresamente. \u201cMe gusta que las cosas sean muy, muy sencillas, y <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-price-memberships\/\">que tambi\u00e9n sea justo para la gente.<\/a>\"<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-ctaimage\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"car\u00e1cter cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-ctatext\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Crea tu propio sitio web de suscripci\u00f3n<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_People_Find_Thirty_One_Palms\"><\/span>C\u00f3mo descubre la gente Thirty One Palms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La mayor parte de su tr\u00e1fico sigue procediendo de Etsy y de las b\u00fasquedas org\u00e1nicas en Google, adem\u00e1s de un \u00fanico anuncio en formato carrusel de Facebook que, seg\u00fan ella, lleva dos a\u00f1os public\u00e1ndose sin cambios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El alcance org\u00e1nico en Instagram y YouTube se ha vuelto m\u00e1s dif\u00edcil, y lo que vende tambi\u00e9n ha cambiado: antes bastaba con un paquete de 12 plantillas de Instagram. Ahora tiene que ser algo m\u00e1s amplio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_she_built_on_WordPress_instead_of_Shopify\"><\/span>Por qu\u00e9 decidi\u00f3 crear su p\u00e1gina web con WordPress en lugar de con Shopify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tamara ha utilizado pr\u00e1cticamente todas las plataformas importantes, como Shopify, Wix y Squarespace, desde sus a\u00f1os como aut\u00f3noma. Pero nunca se plante\u00f3 realmente la posibilidad de montar su propio negocio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMe gust\u00f3 poder personalizarlo todo\u201d, afirma. \u201cSoy muy exigente a la hora de personalizar y hacer que todo quede perfecto y tal y como quiero, as\u00ed que\u2026\u00bb <a href=\"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\">WordPress era la mejor opci\u00f3n para eso<\/a>.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ella misma cre\u00f3 toda la p\u00e1gina web:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/go\/elementor\/main\/\" rel=\"nofollow sponsored\">Elementor<\/a> para las p\u00e1ginas,<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/go\/checkoutwc\/\" rel=\"nofollow sponsored\">CheckoutWC<\/a> para el carrito,<\/li>\n\n\n\n<li>Flodesk para el correo electr\u00f3nico, <\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/go\/tidio\/main\/\" rel=\"nofollow sponsored\">Tidio<\/a> para chatear,<\/li>\n\n\n\n<li>Nudgify para la prueba social,<\/li>\n\n\n\n<li>y <a href=\"http:\/\/memberpress.com\/es\/plans\/pricing\/\">MemberPress<\/a> para afiliaciones y suscripciones<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La raz\u00f3n principal va m\u00e1s all\u00e1 de las preferencias personales. \u201cLa gente no siempre sabe que Shopify sigue siendo el propietario de tu plataforma, de tu p\u00e1gina web\u201d, afirma. \u201cPueden cerrarla cuando quieran. En realidad, t\u00fa no eres el propietario de tu p\u00e1gina web, sino Shopify. Por eso quiero ser yo la propietaria de mi p\u00e1gina web. Quiero ser la due\u00f1a de esos archivos y de ese c\u00f3digo\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto tambi\u00e9n se refleja en el tipo de clientes que la contratan. Muchos de ellos acuden a ella tras haber vivido una situaci\u00f3n muy parecida a aquella de la que ella misma sol\u00eda huir: un dise\u00f1ador o desarrollador web aut\u00f3nomo que les cobr\u00f3, hizo la mitad del trabajo y desapareci\u00f3. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEso lo oigo todo el tiempo\u201d, dice ella. \u201cEs como si el proyecto estuviera a medio hacer y, de repente, la persona dejara de responder, y no tiene ning\u00fan control sobre el proyecto porque no sabe c\u00f3mo utilizar la plataforma. No puede iniciar sesi\u00f3n\u201d.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sus plantillas devuelven a las personas el control que un proyecto estancado les ha quitado.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_5b562005f99d5c8aaed45aaf4b6dc26d\" href=\"http:\/\/Memberpress.com\/plans\/pricing\" rel=\"nofollow\" class=\"button button-orange center\">Crea una p\u00e1gina web propia con MemberPress<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_she_sees_the_opening_AI_slop_is_making_original_design_more_valuable_not_less\"><\/span>D\u00f3nde ve ella la oportunidad: los errores de la IA est\u00e1n haciendo que el dise\u00f1o original sea m\u00e1s valioso, no menos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tamara est\u00e1 de acuerdo en que los anuncios generados por IA est\u00e1n resultando contraproducentes para las empresas que los publican.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su propia visi\u00f3n de c\u00f3mo afecta esto a una empresa como la suya es m\u00e1s concreta que alarmista. No est\u00e1 en contra de la IA; la utiliza constantemente para investigar y responder m\u00e1s r\u00e1pido a los mensajes de los clientes.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_91b4ae04b8ea6c5cc10cb897bec43944\" href=\"https:\/\/memberpress.com\/es\/blog\/how-membership-sites-are-using-ai-to-boost-retention-rates\/\" class=\"button button-blue center\">RELACIONADO: C\u00f3mo utilizan la IA los sitios de suscripci\u00f3n para aumentar la retenci\u00f3n<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSe va familiarizando contigo y con tu negocio\u201d, afirma, \u201cy, en cierto modo, sabe c\u00f3mo responder\u201d.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para lo que no lo utiliza es para el trabajo de dise\u00f1o propiamente dicho que los clientes le encargan. \u201cA pesar de todo lo que hay por ah\u00ed, <a href=\"https:\/\/memberpress.com\/es\/blog\/highest-selling-digital-products\/\">La ruta de las plantillas sigue siendo, en cierto modo, la mejor opci\u00f3n y la m\u00e1s sencilla.<\/a>,\u201d, dice, \u201csobre todo si lo est\u00e1s haciendo todo con plantillas, al menos por ahora\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esa es la oportunidad que ve: a medida que los anuncios generados por IA se vuelven m\u00e1s f\u00e1ciles de detectar y de ignorar, una plantilla personalizada que siga habiendo sido dise\u00f1ada por una persona real resiste mejor que una generada por IA. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No pretende saber c\u00f3mo estar\u00e1 todo esto dentro de cinco o diez a\u00f1os. Shopify y Wix no exist\u00edan cuando empez\u00f3 a dise\u00f1ar. Habr\u00e1 algo nuevo para lo que todav\u00eda nadie est\u00e9 creando plantillas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De lo que s\u00ed est\u00e1 segura es de lo que la ha llevado hasta aqu\u00ed, y esto se aplica tanto al dise\u00f1o como al propio negocio: sea lo que sea lo que est\u00e9 creando, sea cual sea la plataforma, tiene que ser realmente suyo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cQuiero ser la due\u00f1a de mi p\u00e1gina web\u201d, afirma. \u201cQuiero ser la due\u00f1a de esos archivos y de ese c\u00f3digo\u201d.\u201d<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_cf053a8b774d665f7d06bc05e7ca77a1\" href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"button button-orange center\">Recupera tu sitio de membres\u00eda con MemberPress<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfQuieres aprender de m\u00e1s emprendedores como este? <a href=\"https:\/\/www.youtube.com\/@MemberPressPlugin\" title=\"\"><strong>Echa un vistazo a nuestro canal de YouTube<\/strong> <\/a>para el resto de nuestro <strong><a href=\"https:\/\/memberpress.com\/es\/blog\/tag\/founder-series\/\" title=\"\">Serie \u00abFundadores de empresas\u00bb<\/a><\/strong>, donde nos sentamos con propietarios de negocios online para que nos cuenten c\u00f3mo empezaron, qu\u00e9 les est\u00e1 funcionando y qu\u00e9 han aprendido por el camino.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Tamara Morrison walked away from eight years of freelance client work to build Thirty One Palms Studio, a templates-and-membership business she owns outright, files and code included. 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