{"id":8336,"date":"2015-12-03T02:00:58","date_gmt":"2015-12-03T09:00:58","guid":{"rendered":"https:\/\/memberpress.com\/?p=8336"},"modified":"2022-06-27T17:15:27","modified_gmt":"2022-06-27T23:15:27","slug":"how-to-make-money-by-blogging","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-make-money-by-blogging\/","title":{"rendered":"C\u00f3mo rentabilizar su blog"},"content":{"rendered":"<p><strong><em>Vea c\u00f3mo puede convertir el tr\u00e1fico org\u00e1nico de su blog en una m\u00e1quina de hacer dinero.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a1f513190f44\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1f513190f44\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-money-by-blogging\/#How_to_Monetize_Your_Blog\" >C\u00f3mo rentabilizar su blog<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-money-by-blogging\/#Paywall_Your_Content\" >Sus contenidos, de pago<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-money-by-blogging\/#Use_Display_Ads\" >Utilizar anuncios en pantalla<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-money-by-blogging\/#Do_Affiliate_Marketing\" >Hacer marketing de afiliaci\u00f3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-make-money-by-blogging\/#Wrap_Up\" >Resumen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>El blogging es una magn\u00edfica herramienta de marketing interactivo que le permite atraer y fidelizar a sus clientes a trav\u00e9s de la optimizaci\u00f3n para motores de b\u00fasqueda (SEO).<\/p>\n\n\n\n<p>Solo tienes que investigar un poco para encontrar las palabras clave adecuadas y utilizar tu blog para escribir sobre...<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sus productos y servicios<\/li><li>Temas relevantes para su p\u00fablico<\/li><li>Cosas que te apasionan<\/li><li>Actualidad, etc.<\/li><\/ul>\n\n\n\n<p>Si se hace bien, este contenido aumenta la visibilidad en l\u00ednea de su sitio y genera ventas de sus productos y servicios al atraer visitantes a su sitio. <\/p>\n\n\n\n<p>Pero, \u00bfsab\u00edas que tambi\u00e9n puedes generar ingresos secundarios directamente desde tu blog? S\u00ed. Eso es lo que se llama <strong>monetizaci\u00f3n de blogs<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Monetize_Your_Blog\"><\/span>C\u00f3mo rentabilizar su blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Existen varias formas de monetizar un blog. Como con cualquier otra cosa relacionada con tu negocio, puede que tengas que experimentar un poco antes de averiguar qu\u00e9 es lo que mejor te funciona.<\/p>\n\n\n\n<p>Pero las tres estrategias siguientes son las formas m\u00e1s comunes y sencillas de convertir tu blog en un generador de dinero.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paywall_Your_Content\"><\/span>Sus contenidos, de pago<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation.jpg\"><img decoding=\"async\" width=\"828\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-828x1024.jpg\" alt=\"ejemplo de muro de pago\" class=\"wp-image-31530\" title=\"anotaci\u00f3n paywall | MemberPress\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-828x1024.jpg 828w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-243x300.jpg 243w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-768x950.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation.jpg 873w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/a><\/figure>\n\n\n\n<p>El muro de pago es la forma m\u00e1s sencilla de monetizar un blog, y por eso lo hacen tantas empresas. <\/p>\n\n\n\n<p>Si ha pasado alg\u00fan tiempo en Internet, se habr\u00e1 encontrado con un muro de pago. <em>El Wall Street Journal<\/em> y\u00a0<em>El New York Times<\/em> son excelentes ejemplos. <\/p>\n\n\n\n<p>El lugar del post donde tienes que hacer una compra si quieres seguir leyendo es el <strong>muro de pago<\/strong>. Hace que el contenido sea inaccesible hasta que te registres.<\/p>\n\n\n\n<p><strong>Un plugin de afiliaci\u00f3n como MemberPress te permite configurar todo tipo de paywalls en tu blog de forma r\u00e1pida y sencilla.<\/strong><\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6279918136769\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\"  target=\"_blank\" class=\"button button-blue center\">LEER &gt;&gt; C\u00f3mo crear un sitio protegido con muro de pago con MemberPress<\/a>\n<\/div>\n\n\n\n\n<p>Tenga en cuenta que hay much\u00edsima informaci\u00f3n gratuita en Internet. As\u00ed que tendr\u00e1 que pensar en formas creativas de mostrar a sus clientes que la informaci\u00f3n que tiene para ellos no se parece a nada que puedan encontrar gratis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Display_Ads\"><\/span>Utilizar anuncios en pantalla<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458.jpg\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458.jpg\" alt=\"display ads ilustraci\u00f3n\" class=\"wp-image-37084\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458-768x576.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458-227x170.jpg 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458-819x614.jpg 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458-912x684.jpg 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458-691x518.jpg 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458-156x117.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Los anuncios de display (tambi\u00e9n llamados banners) son una buena forma de poner en marcha la estrategia de monetizaci\u00f3n de tu blog.<\/p>\n\n\n\n<p>Normalmente, estos anuncios se colocan en la barra lateral del blog, en la parte superior o en el cuerpo de las entradas.<\/p>\n\n\n\n<p>Son similares a los anuncios de las revistas o peri\u00f3dicos, pero interactivos: los anunciantes esperan que los lectores hagan clic en el enlace del anuncio y visiten su sitio web.<\/p>\n\n\n\n<p>Con los anuncios de display, usted recibe su parte de ingresos seg\u00fan el acuerdo entre usted y la red publicitaria. Existen varias redes publicitarias con las que puede trabajar. <a href=\"https:\/\/www.google.com\/adsense\/start\/#?modal_active=none\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google AdSense<\/a> y <a href=\"https:\/\/affiliate-program.amazon.com\/home\/ads\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Anuncios nativos de Amazon<\/a> son dos buenas.<\/p>\n\n\n\n<p>Los anuncios en pantalla pueden ser eficaces, pero no utilice demasiados. Seguro que ya has visto anuncios en sitios web que se interponen en lo que est\u00e1s intentando leer. <\/p>\n\n\n\n<p>Puede ser tan frustrante que abandones el sitio por completo (y definitivamente no quieres que tus clientes abandonen tu sitio).<\/p>\n\n\n\n<p>Recuerda, tus clientes visitan tu blog por tu contenido (y, con suerte, por tus productos). <strong>Ganar\u00e1 m\u00e1s dinero con las ventas de productos que con los anuncios de display, as\u00ed que tenga cuidado de no desanimar a sus clientes con anuncios.<\/strong><\/p>\n\n\n\n<p>Elija anuncios relevantes para sus clientes y que complementen o mejoren lo que ya ofrece en su blog. <\/p>\n\n\n\n<p>Por ejemplo, si usted vende joyas hechas a mano, podr\u00eda hacer publicidad para otro blogger que venda ropa hecha a mano. Su idea podr\u00eda ser que sus clientes de joyas podr\u00edan estar interesados en la ropa hecha a mano y los clientes de ropa interesados en su joyer\u00eda hecha a mano.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_Affiliate_Marketing\"><\/span>Hacer marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/iStock-1217829052.jpg\"><img decoding=\"async\" width=\"706\" height=\"494\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/iStock-1217829052.jpg\" alt=\"marketing de afiliaci\u00f3n ilustraci\u00f3n\" class=\"wp-image-37085\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/iStock-1217829052.jpg 706w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/iStock-1217829052-300x210.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/iStock-1217829052-243x170.jpg 243w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/iStock-1217829052-700x490.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/iStock-1217829052-156x109.jpg 156w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/a><\/figure>\n\n\n\n<p>Cuando lo hagas <a href=\"https:\/\/easyaffiliate.com\/affiliate-marketing-vs-direct-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de afiliaci\u00f3n<\/a>\u00a0a\u00f1ades enlaces de venta de empresas externas a tu blog. Cada vez que uno de tus visitantes realiza una compra a trav\u00e9s de tu enlace, ganas una comisi\u00f3n. As\u00ed de sencillo.<\/p>\n\n\n\n<p>En realidad, el marketing de afiliaci\u00f3n es un tipo de reparto de beneficios entre el anunciante (t\u00fa) y el vendedor (cualquier empresa con la que trabajes). Tu comisi\u00f3n se resta del precio del producto, por lo que no hay coste adicional para el consumidor.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6279915136768\" href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-for-beginners\/\"  target=\"_blank\" class=\"button button-blue center\">LEER &gt;&gt; C\u00f3mo hacer marketing de afiliaci\u00f3n para principiantes<\/a>\n<\/div>\n\n\n\n\n<p>Puede utilizar <strong>texto de anclaje<\/strong> para colocar tus enlaces de afiliado dentro del contenido de tu blog, o puedes crear y colocar anuncios en tu blog y adjuntarles tus enlaces de afiliado. <\/p>\n\n\n\n<p>El texto de anclaje es el texto al que se adjunta el enlace de afiliado. En el ejemplo siguiente, el enlace se a\u00f1ade al texto de anclaje \u201cotros tipos de marketing\u201d. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate.png\"><img decoding=\"async\" width=\"1024\" height=\"188\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-1024x188.png\" alt=\"\" class=\"wp-image-37080\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-1024x188.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-300x55.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-768x141.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-1536x282.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-660x121.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-840x154.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-1216x223.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-1832x336.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-700x128.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-156x29.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-1080x198.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate.png 1880w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>La calidad es la clave<\/strong> cuando se trata de monetizar tu blog a trav\u00e9s del marketing de afiliaci\u00f3n. Debes tener cuidado de escribir contenido s\u00f3lido que sea relevante para los productos o servicios que est\u00e1s promocionando. <\/p>\n\n\n\n<p>Y <strong>no abuses de los enlaces de afiliaci\u00f3n<\/strong>. Una buena regla general es limitarlo a un m\u00e1ximo de ocho enlaces de afiliado por pieza de contenido, con no m\u00e1s de un enlace de afiliado por cada 250 - 300 palabras.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Resumen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Saca el m\u00e1ximo partido a tu blog poniendo en pr\u00e1ctica estas tres estrategias inteligentes.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Contenidos de pago<\/li><li>Utilizar anuncios de display<\/li><li>Hacer marketing de afiliaci\u00f3n<\/li><\/ol>\n\n\n\n<p>Ten en cuenta que, a menos que tu blog sea tu negocio principal, este medio de obtener ingresos est\u00e1 dise\u00f1ado \u00fanicamente para mejorar el contenido y los productos que ya ofreces.<\/p>\n\n\n\n<p>Dicho esto, sus esfuerzos pueden resultar muy lucrativos, ya que atraen a clientes que de otro modo no habr\u00edan conocido su negocio. <\/p>\n\n\n\n<p>As\u00ed que, ya sea a trav\u00e9s de banners publicitarios, contenido digital o contenido premium de pago, aseg\u00farate de utilizar tu blog para promocionarte y, al mismo tiempo, obtener unos ingresos extra.<\/p>\n\n\n\n<p>Puede que sea una de las mejores herramientas para aumentar tus ingresos.<\/p>\n\n\n\n<p><strong>Si le ha gustado este art\u00edculo, no deje de <\/strong><a href=\"https:\/\/memberpress.com\/es\/subscribe-to-the-memberpress-blog\/\"><strong>suscr\u00edbase al blog de MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>See how you can turn your blog\u2019s organic traffic into a money making machine. Blogging is an awesome interactive marketing tool that allows you to attract and keep your customers through search engine optimization (SEO). You just do a bit of research to find the right keywords, and use your blog to write about\u2026 Your [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":37091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,1],"tags":[306,307,308],"class_list":{"0":"post-8336","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-uncategorized","9":"tag-adsense","10":"tag-adwords","11":"tag-digital-content","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Would you like to learn how to monetize your blog? 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