{"id":8773,"date":"2016-01-06T08:00:06","date_gmt":"2016-01-06T15:00:06","guid":{"rendered":"https:\/\/memberpress.com\/?p=8773"},"modified":"2021-06-14T14:50:10","modified_gmt":"2021-06-14T20:50:10","slug":"useful-tools-for-building-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/useful-tools-for-building-your-membership-site\/","title":{"rendered":"Herramientas \u00fatiles para crear su sitio de afiliaci\u00f3n"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Want to build a membership site but don\u2019t know where to begin? Looking to enhance or rebuild your existing site with the latest strategies and the best tools? If you\u2019re looking to build a new or first-time membership site, you\u2019ll want to get a good idea of what this type of service can do for you and your particular business.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac4cc9ef4076\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac4cc9ef4076\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/useful-tools-for-building-your-membership-site\/#Survey_Tools\" >Herramientas de encuesta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/useful-tools-for-building-your-membership-site\/#Organization_Tools\" >Herramientas de organizaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/useful-tools-for-building-your-membership-site\/#Content_Management_Systems\" >Sistemas de gesti\u00f3n de contenidos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/useful-tools-for-building-your-membership-site\/#Payment_Processors_Email_Autoresponders\" >Procesadores de pagos y respuestas autom\u00e1ticas por correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/useful-tools-for-building-your-membership-site\/#Comment_Forum_Platforms\" >Plataformas de comentarios y foros<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Why build a product or service exclusively for members? You\u2019ll find various answers on this topic. Different businesses have different reasons for membership sites, such as the opportunity to help those in their specific niches or the ability to make money fairly easily and regularly. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not to mention membership sites are pretty easy to build, as we\u2019ll soon discuss. (Be sure to take a look at our article <a href=\"https:\/\/memberpress.com\/es\/5-reasons-every-blogger-should-start-a-membership-site\/\">sobre por qu\u00e9 todo bloguero deber\u00eda crear un sitio web de socios<\/a>.) But once you\u2019ve got a good idea of why others are building membership sites, you can take a step back and analyze&nbsp;why <i>su<\/i> producto o servicio espec\u00edfico necesita un sitio de afiliaci\u00f3n y c\u00f3mo beneficiar\u00e1 a su empresa tener un sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even though there are all kinds of reasons to build a membership site, there is a common denominator \u2014 you can make money from your content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Members receive access to specialized, premium content they\u2019ve paid for. So you\u2019re not giving free content to every person who comes across your site. Members are willing to pay for what your business has to offer. A closed community allows you to make special offers and give certain privileges to customers visiting your site for reasons other than merely wanting information. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dicho esto, he aqu\u00ed algunas herramientas indispensables que puede utilizar para convertir su sitio de afiliaci\u00f3n en una m\u00e1quina de hacer dinero.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Survey_Tools\"><\/span>Herramientas de encuesta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/formidable-forms-survey.png\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/formidable-forms-survey-1024x506.png\" alt=\"Formularios Formidables Encuestas\" class=\"wp-image-26691\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/formidable-forms-survey-1024x506.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/formidable-forms-survey-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/formidable-forms-survey-768x380.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/formidable-forms-survey.png 1125w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">So how do you find out who will pay for your content and how much they\u2019ll pay? If you\u2019re not sure of your audience or if you want to find out how much people are willing to fork out for premium content or services, you can run a survey using software such as <a href=\"https:\/\/formidableforms.com\/wordpress-survey-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Formas formidables<\/a>, <a href=\"https:\/\/www.surveymonkey.com\" target=\"_blank\" rel=\"noreferrer noopener\">SurveyMonkey<\/a>o <a href=\"http:\/\/www.typeform.com\" target=\"_blank\" rel=\"noreferrer noopener\">Typeform<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organization_Tools\"><\/span>Herramientas de organizaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/mind-meister-homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/mind-meister-homepage-1024x506.png\" alt=\"P\u00e1gina de inicio de Mind Meister\" class=\"wp-image-26692\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/mind-meister-homepage-1024x506.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/mind-meister-homepage-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/mind-meister-homepage-768x380.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/mind-meister-homepage-1536x760.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/mind-meister-homepage.png 1543w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Once you know why your business would benefit from a membership site and you have a good idea who your audience is, you\u2019ll need to map out your site. Think of this as sort of an outline, or foundation, for the&nbsp;basic pages of your site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Herramientas como <a href=\"https:\/\/www.mindmeister.com\">MindMeister<\/a>, <a href=\"https:\/\/www.lucidchart.com\">Lucidchart<\/a>y <a href=\"https:\/\/www.omnigroup.com\/omnigraffle\">OmniGraffle<\/a> can help you organize your thoughts and come up with a basic layout. Why not just use plain old paper and pen? Well, you can\u2014at least to start with\u2014but the benefit of using a mapping tool is that you can instantly give your team a visual of what you have in mind. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And since it\u2019s all online, you can share that visual whenever you\u2019re ready. You can also convert your map into clean presentations and slideshows, making it even easier for your team to envision what you have in mind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Management_Systems\"><\/span>Sistemas de gesti\u00f3n de contenidos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/WordPress-Homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/WordPress-Homepage-1024x469.png\" alt=\"P\u00e1gina de inicio de WordPress\" class=\"wp-image-26693\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/WordPress-Homepage-1024x469.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/WordPress-Homepage-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/WordPress-Homepage-768x352.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/WordPress-Homepage-1536x704.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/WordPress-Homepage.png 1918w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Next, you\u2019ll want to take your outline to your site and build on your operating system or \u201cplatform.\u201d The most popular is <a href=\"https:\/\/wordpress.com\/create\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a>pero hay otras opciones, como <a href=\"https:\/\/www.squarespace.com\" target=\"_blank\" rel=\"noreferrer noopener\">Squarespace<\/a>y <a href=\"http:\/\/www.wix.com\" target=\"_blank\" rel=\"noreferrer noopener\">Wix<\/a>. This is where you\u2019ll design the site\u2019s look and feel\u2014the colors, font, layout, use of sidebars, etc., and generate a personalized domain name. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can do this using one of the platform\u2019s templates or a design of your own. Most platforms already have optimization tools and site reports for visitor traffic, and are readily adjustable for all types of devices. Security settings are also usually built in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that when building a membership site on WordPress, you\u2019ll need to use a membership plugin such as <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a>. A plugin allows you to control content\u2014so you can keep certain services and products within specific membership levels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can arrange multiple kinds of users in different tiers, restricting members\u2019 access to the levels they\u2019ve purchased. MemberPress gives you the ability to \u201cdrip\u201d your content, i.e., release content at certain times and to use restrictions and expirations on existing content. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, MemberPress es totalmente compatible con procesadores de pagos y herramientas de entrega digital. Tambi\u00e9n es totalmente compatible con <a href=\"https:\/\/www.easyaffiliate.com\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliaci\u00f3n f\u00e1cil<\/a>un plugin que le permite <a href=\"https:\/\/easyaffiliate.com\/blog\/why-start-affiliate-marketing-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear y gestionar un programa de afiliaci\u00f3n<\/a> para su sitio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Payment_Processors_Email_Autoresponders\"><\/span>Procesadores de pagos y respuestas autom\u00e1ticas por correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/stripe-homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"646\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/stripe-homepage-1024x646.png\" alt=\"p\u00e1gina de inicio de stripe\" class=\"wp-image-26694\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/stripe-homepage-1024x646.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/stripe-homepage-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/stripe-homepage-768x485.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/01\/stripe-homepage.png 1173w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El procesamiento de pagos y la facturaci\u00f3n son, por supuesto, algunas de las caracter\u00edsticas m\u00e1s importantes de su sitio web. <a href=\"https:\/\/www.paypal.com\">PayPal<\/a> y <a href=\"http:\/\/www.stripe.com\">Stripe<\/a> are two options that allow you to accept your customers\u2019 payments securely. You can also create and send customized invoices using these services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plant\u00e9ate utilizar un sistema de respuestas autom\u00e1ticas para el marketing por correo electr\u00f3nico, como, por ejemplo, <a href=\"https:\/\/memberpress.com\/go\/aweber\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AWeber<\/a> o <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ActiveCampaign<\/a>. Estas herramientas le permiten recopilar direcciones de correo electr\u00f3nico, gestionar sus suscriptores, enviar correos electr\u00f3nicos automatizados y difundir mensajes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comment_Forum_Platforms\"><\/span>Plataformas de comentarios y foros<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1024x606.png\" alt=\"bbPress WordPress Plugin\" class=\"wp-image-16333\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1024x606.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-300x177.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-768x454.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-287x170.png 287w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-840x497.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1157x684.png 1157w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-700x414.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-156x92.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1080x639.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, if you want to encourage your members to interact with one another, you\u2019ll want to look at plugins that allow you to manage comments and forums. <a href=\"https:\/\/bbpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">bbPress<\/a> y <a href=\"https:\/\/disqus.com\">BuddyPress<\/a> y son plugins populares para este tipo de interacciones. Si ofrece mucho contenido de audio y v\u00eddeo, deber\u00eda considerar una herramienta como <a href=\"https:\/\/aws.amazon.com\/s3\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon S3<\/a>que es una soluci\u00f3n segura de almacenamiento de datos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What are your favorite tools for building your site? Are there any you can&#8217;t&nbsp;run your site without not listed here? Let us know by commenting below!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Want to build a membership site but don\u2019t know where to begin? Looking to enhance or rebuild your existing site with the latest strategies and the best tools? If you\u2019re looking to build a new or first-time membership site, you\u2019ll want to get a good idea of what this type of service can do for [&hellip;]<\/p>\n","protected":false},"author":3121,"featured_media":15142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144],"tags":[285,26,25],"class_list":["post-8773","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-development","tag-membership","tag-wordpress","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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