{"id":30110,"date":"2021-10-18T14:29:57","date_gmt":"2021-10-18T20:29:57","guid":{"rendered":"https:\/\/memberpress.com\/lessons\/planning-and-creating-your-content\/"},"modified":"2023-10-23T11:16:58","modified_gmt":"2023-10-23T15:16:58","slug":"how-to-plan-and-organize-membership-content","status":"publish","type":"mpcs-lesson","link":"https:\/\/memberpress.com\/fr\/mp-courses\/getting-started-with-memberpress-video-course\/lessons\/how-to-plan-and-organize-membership-content\/","title":{"rendered":"Le\u00e7on 1 : Comment planifier et organiser le contenu de votre site d'adh\u00e9sion"},"content":{"rendered":"<p>Un site d'adh\u00e9sion r\u00e9ussi n\u00e9cessite une strat\u00e9gie de contenu bien planifi\u00e9e et ex\u00e9cut\u00e9e. Il ne s'agit pas seulement de produire du contenu, mais aussi de savoir quel contenu vos membres souhaitent, comment le structurer et comment le diffuser efficacement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Dans cette vid\u00e9o...<\/h4>\n\n\n\n<p>Nous aborderons les \u00e9tapes fondamentales de la planification, du t\u00e9l\u00e9chargement et de l'organisation du contenu de votre site d'adh\u00e9sion.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"dCEl5jJwrhtu9LGXOHg8toiOgxTwSbie2IR4eqvmymsPFVoBfRxzDZJ0bpDCqP87\"><div class=\"responsive-video\"><iframe title=\"Le\u00e7on 1 : Planification et cr\u00e9ation de contenu (Premiers pas avec MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uYfgyCo3TOw?list=PLQQLi8kUYS9YyKZ_935uARNZL_rWQ_lmd&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Qu'est-ce que le contenu d'un site d'adh\u00e9sion ?<\/h3>\n\n\n\n<p>Le contenu du site d'adh\u00e9sion est le <strong>mat\u00e9riel exclusif<\/strong> uniquement accessible aux membres qui se sont abonn\u00e9s ou qui ont pay\u00e9 pour acc\u00e9der \u00e0 votre site web.\u00a0<\/p>\n\n\n\n<p>Les articles de blog sont l'un des types de contenu les plus populaires que vous puissiez proposer, mais le fait de disposer d'une vari\u00e9t\u00e9 de documents destin\u00e9s aux membres donne \u00e0 votre site le piment dont il a besoin pour maintenir l'int\u00e9r\u00eat et l'engagement des membres \u00e0 l'\u00e9gard de ce que vous avez \u00e0 partager.<\/p>\n\n\n\n<p>Voici un aper\u00e7u du type de contenu que vous pourriez inclure dans votre site d'adh\u00e9sion :\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Articles de blog<\/li>\n\n\n\n<li>Cours en ligne<\/li>\n\n\n\n<li>Vid\u00e9os<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>Livres \u00e9lectroniques<\/li>\n\n\n\n<li>T\u00e9l\u00e9chargements num\u00e9riques<\/li>\n\n\n\n<li>Logiciel\u00a0<\/li>\n\n\n\n<li>Images<\/li>\n\n\n\n<li>Webinaires\u00a0<\/li>\n\n\n\n<li>Sessions de coaching\u00a0<\/li>\n\n\n\n<li>Plateformes de discussion priv\u00e9es et sociales\u00a0<\/li>\n\n\n\n<li>et bien plus encore !\u00a0<\/li>\n<\/ul>\n\n\n\n<p>L'important est de proposer r\u00e9guli\u00e8rement du contenu nouveau et innovant. Ce n'est pas un secteur d'activit\u00e9 o\u00f9 l'on peut se contenter d'un seul succ\u00e8s. Essayez diff\u00e9rents types de contenu pour voir ce qui vous vient naturellement et ce qui suscite l'int\u00e9r\u00eat de votre public.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comment organiser le contenu de votre site d'adh\u00e9sion<\/h3>\n\n\n\n<p>Le contenu de votre site d'adh\u00e9sion peut \u00eatre mis gratuitement \u00e0 la disposition de vos lecteurs ou faire l'objet d'un abonnement. Nous <em>tr\u00e8s <\/em>sugg\u00e8rent que vous proposiez du contenu gratuit et payant sur votre site.\u00a0<\/p>\n\n\n\n<p>Ensuite, comment d\u00e9terminer le contenu \u00e0 <strong>prot\u00e9ger derri\u00e8re un paywall<\/strong> doit \u00eatre bas\u00e9e sur le temps que vous avez consacr\u00e9 \u00e0 la cr\u00e9ation de votre contenu et sur sa valeur. Nous verrons plus en d\u00e9tail comment prot\u00e9ger votre contenu dans la le\u00e7on 4.\u00a0<\/p>\n\n\n\n<p>Pour l'instant, concentrez-vous sur la pr\u00e9sentation et l'organisation de votre contenu en attribuant des <strong>cat\u00e9gories <\/strong>et <strong>\u00e9tiquettes.<\/strong> Plus vous serez organis\u00e9 d\u00e8s le d\u00e9part, plus il sera facile de cr\u00e9er des adh\u00e9sions et de prot\u00e9ger votre contenu \u00e0 l'avenir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Lectures et ressources connexes<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lire &gt;&gt; <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Qu'est-ce qu'un site d'adh\u00e9sion ?<\/a><\/li>\n\n\n\n<li>Lire &gt;&gt; <a href=\"https:\/\/memberpress.com\/fr\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">10 types de contenu pour votre site d'adh\u00e9sion<\/a><\/li>\n\n\n\n<li>Lire &gt;&gt; <a href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-website-examples\/\" target=\"_blank\" rel=\"noopener\" title=\"\">90+ exemples de sites d'adh\u00e9sion WordPress<\/a><\/li>\n<\/ul>","protected":false},"featured_media":0,"template":"","mpcs-curriculum-tags":[],"mpcs-curriculum-categories":[],"class_list":{"0":"post-30110","1":"mpcs-lesson","2":"type-mpcs-lesson","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Build the business of your dreams with our thrilling MemberPress Video Course! 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