La d\u00e9saffection des membres affecte vos r\u00e9sultats et une grande partie de cette d\u00e9saffection peut \u00eatre \u00e9vit\u00e9e ! Obtenez des conseils sur la mani\u00e8re de r\u00e9duire le taux de d\u00e9sabonnement et de recouvrer les paiements non effectu\u00e9s afin de maintenir votre chiffre d'affaires.<\/em><\/strong>.<\/p>

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CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>
Pourquoi vous devez imp\u00e9rativement r\u00e9duire le taux d'attrition des membres<\/a>
1. Pertes en cours<\/a><\/li>
2. Co\u00fbt par t\u00eate plus \u00e9lev\u00e9<\/a><\/li>
3. Rebills non \u00e9tanches<\/a><\/li>
4. Croissance lente<\/a><\/li>
5. Moins de renvois<\/a><\/li>
6. Inefficacit\u00e9 op\u00e9rationnelle<\/a><\/li><\/ul><\/li>
Comment pr\u00e9venir le d\u00e9sabonnement des membres<\/a>
Faites en sorte que vos nouveaux membres se sentent les bienvenus<\/a><\/li>
Ramener les membres existants sur votre site<\/a><\/li>
Aller \u00e0 la rencontre des personnes susceptibles de quitter l'entreprise<\/a><\/li>
Revoir constamment l'exp\u00e9rience utilisateur (UX)<\/a><\/li>
Garder un \u0153il sur la concurrence<\/a><\/li>
Mettez \u00e0 jour et am\u00e9liorez votre contenu<\/a><\/li>
Don\u2019t Over Promote<\/a><\/li>
Demandez un retour d'information et \u00e9coutez vos membres<\/a><\/li><\/ul><\/li>
R\u00e9cup\u00e9ration des paiements non effectu\u00e9s (d\u00e9saffiliation involontaire)<\/a><\/li>
R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Garder <\/em>Il est plus important de conserver les membres existants que d'en recruter de nouveaux.<\/p>\n\n\n\n
After all, marketing your site and onboarding new members is time-consuming and expensive. If new members leave shortly after they join, that\u2019s a lot of wasted effort.<\/p>\n\n\n\n
L'une des grandes erreurs commises par de nombreux propri\u00e9taires de sites d'affiliation est d'investir la majeure partie de leur temps et de leur argent dans la cr\u00e9ation d'un site d'affiliation. la publicit\u00e9 et le marketing pour acqu\u00e9rir de nouveaux membres<\/a>.<\/p>\n\n\n\n
Mais l'acquisition peut co\u00fbter jusqu'\u00e0 25 fois<\/a> (oui, VINGT-CINQ !) plus que la r\u00e9tention.<\/strong><\/p>\n\n\n\n
Comprendre pourquoi les membres se d\u00e9sistent et prendre les mesures n\u00e9cessaires pour les \u00e9viter doit donc \u00eatre une priorit\u00e9 absolue !<\/p>\n\n\n\n
In this guide, we\u2019ll show you how to create a strategy to prevent membership churn and recover failed payments (one of the greatest causes of churn).<\/p>\n\n\n\n
Il s'agit de deux des moyens les plus efficaces pour protect your site\u2019s bottom lin<\/strong>e.<\/p>\n\n\n\n
To start, we\u2019ll go over why maximizing retention is so important.<\/p>\n\n\n\n
<\/span>Pourquoi vous devez imp\u00e9rativement r\u00e9duire le taux d'attrition des membres<\/span><\/h2>\n\n\n\n
It can\u2019t be overstated: reducing member churn is critical to your site\u2019s success.<\/strong> <\/p>\n\n\n\n
Pour vous donner une id\u00e9e de son importance, je vais vous pr\u00e9senter quelques sc\u00e9narios hypoth\u00e9tiques.<\/p>\n\n\n\n
<\/span>1. Pertes en cours<\/span><\/h3>\n\n\n\n
Let\u2019s say your membership costs $49 un mois<\/strong> et vous avez 250 membres<\/strong>. Cela signifie que votre site g\u00e9n\u00e8re des revenus importants. $12 250 par mois<\/strong> ou $147 000 par an<\/strong>.<\/p>\n\n\n\n
Mais que se passe-t-il si seulement cinq membres se d\u00e9sistent chaque mois<\/strong>? That\u2019s only a 2% taux de d\u00e9sistement<\/strong>ce qui peut sembler anodin.<\/p>\n\n\n\n
\u00c0 premi\u00e8re vue, la perte de $245 par mois<\/strong> doesn\u2019t seem catastrophic. But over a year, that adds up to $2 940 de perte de revenus<\/strong>. And that\u2019s before factoring in how much more you\u2019ll need to spend to replace those lost members.<\/p>\n\n\n\n
Imaginez maintenant un 5% taux de r\u00e9siliation (12-13 membres par mois)<\/strong>. That\u2019s a monthly loss of $637<\/strong>ou $7 644 par an<\/strong> \u2013 money that could have gone toward growth, marketing, or even paying yourself.<\/p>\n\n\n\n
Le taux de d\u00e9sabonnement s'aggrave et plus vous l'ignorez, plus il devient difficile de maintenir une croissance des revenus \u00e0 long terme.<\/p>\n\n\n\n
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<\/span>2. Co\u00fbt par t\u00eate plus \u00e9lev\u00e9<\/span><\/h3>\n\n\n\n
Remember that statistic: acquisition can cost up to 25 times member retention? Let\u2019s take a closer look at how that\u2019s the case.<\/p>\n\n\n\n
Disons que vous d\u00e9pensez $80 sur les publicit\u00e9s, les promotions et les efforts de vente<\/strong> pour recruter chaque nouveau membre. Cela signifie que votre Co\u00fbt d'acquisition des clients (CAC)<\/strong> est $80 par membre<\/strong>.<\/p>\n\n\n\n
Now, let\u2019s go back to our membership pricing \u2013 $49 par mois<\/strong>. Si le membre moyen reste pour deux mois avant le barattage<\/strong>, you\u2019ve only made $98 dans les recettes<\/strong> de leur part.<\/p>\n\n\n\n
Au d\u00e9part, cela semble \u00eatre un b\u00e9n\u00e9fice, n'est-ce pas ? Mais une fois que vous avez soustrait votre $80 co\u00fbt d'acquisition<\/strong>, you\u2019ve barely made $18<\/strong> per member. And that doesn\u2019t even account for operating costs like hosting, software, and support.<\/p>\n\n\n\n
Imaginons maintenant que vous r\u00e9duisiez le taux de d\u00e9sabonnement et que vous prolongiez la dur\u00e9e de vie moyenne des membres jusqu'\u00e0 six mois<\/strong>. Ce m\u00eame membre vaut aujourd'hui $294 en recettes<\/strong> \u2013 turning your $80 le co\u00fbt d'acquisition se transforme en un s\u00e9rieux retour sur investissement<\/strong>.<\/p>\n\n\n\n
When member churn is high, you\u2019re constantly running uphill, spending money just to break even. But when la r\u00e9tention est forte<\/a>chaque nouveau membre ajoute \u00e0 une croissance durable et \u00e0 long terme<\/strong>.<\/p>\n\n\n\n
\n\n\n\n<\/span>3. Rebills non \u00e9tanches<\/span><\/h3>\n\n\n\n
Tous les d\u00e9sistements ne sont pas intentionnels. Parfois, les membres don\u2019t cancel, they just fail to pay.<\/strong> Leur carte de cr\u00e9dit expire, leur banque refuse un paiement ou ils se trouvent temporairement \u00e0 court d'argent. C'est ce qu'on appelle rotation involontaire<\/a><\/strong>, and it\u2019s a silent revenue killer.<\/p>\n\n\n\n
Ainsi, votre 250 membres payant $49\/mois<\/strong>g\u00e9n\u00e9rer $12 250 euros de recettes mensuelles<\/strong>. Imaginez maintenant 5% de ces paiements \u00e9chouent chaque mois<\/strong> \u2013 that\u2019s 12-13 membres n'ayant pas effectu\u00e9 de paiement<\/strong>, ce qui se traduit par une $637 perte mensuelle<\/strong> ou $7 644 par an<\/strong>.<\/p>\n\n\n\n
And here\u2019s the kicker: many of these members don\u2019t even realize they\u2019ve been cut off.<\/strong> They might have every intention of staying subscribed, but if they miss a payment and don\u2019t renew manually, they\u2019re gone.<\/p>\n\n\n\n
Consid\u00e9rons maintenant ce qui se passe si m\u00eame moiti\u00e9<\/strong> of those failed payments were recovered with a simple automated email or card update reminder. That\u2019s milliers de dollars<\/strong> dans votre poche sans avoir \u00e0 acqu\u00e9rir un seul nouveau membre.<\/p>\n\n\n\n
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Avec ces trois seuls exemples, j'esp\u00e8re que vous pouvez maintenant voir le co\u00fbt financier tr\u00e8s r\u00e9el de l'attrition des membres. <\/p>\n\n\n\n
Mais il y a aussi d'autres raisons : <\/p>\n\n\n\n
<\/span>4. Croissance lente<\/span><\/h3>\n\n\n\n
Membership churn counteracts new customer growth. If you\u2019re adding 1,000 new customers per month but losing 800 to churn, your actual growth is minimal. Sustainable growth happens when retention is strong.<\/p>\n\n\n\n
<\/span>5. Moins de renvois<\/span><\/h3>\n\n\n\n
Loyal members refer others, but churned members don\u2019t. High retention fuels word-of-mouth marketing, while high churn can lead to negative reviews and reduced trust.<\/p>\n\n\n\n
<\/span>6. Inefficacit\u00e9 op\u00e9rationnelle<\/span><\/h3>\n\n\n\n
Remplacer constamment les membres perdus est inefficace. Un taux de d\u00e9sabonnement \u00e9lev\u00e9 peut peser sur votre \u00e9quipe d'assistance, votre budget marketing et le d\u00e9veloppement de vos produits, vous obligeant \u00e0 vous concentrer sur le contr\u00f4le des dommages plut\u00f4t que sur l'innovation.<\/p>\n\n\n\n
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<\/span>Comment pr\u00e9venir le d\u00e9sabonnement des membres <\/span><\/h2>\n\n\n\n
So now we know why membership churn is an important issue for your site, let\u2019s talk about some of the most effective strategies to prevent it. <\/p>\n\n\n\n
<\/span>Faites en sorte que vos nouveaux membres se sentent les bienvenus<\/span><\/h3>\n\n\n\n
You never get a second chance to make a first impression, so it\u2019s vital your relationship with new members starts on the right foot. An automated welcome message is an excellent way to make sure it does.<\/p>\n\n\n\n
MemberPress dispose d'un message d'accueil automatis\u00e9<\/a> qui vous permet d'accueillir les nouveaux membres et de lancer imm\u00e9diatement le processus d'orientation.<\/p>\n\n\n\n
\n\t READ : Comment r\u00e9diger un message de bienvenue percutant ?<\/a>\n<\/div>\n\n\n\n\n
Your welcome message should include things like\u2026<\/p>\n\n\n\n
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Liens vers votre meilleur contenu<\/li>\n\n\n\n
Documentation utile<\/li>\n\n\n\n
Instructions pour les prochaines \u00e9tapes<\/li>\n\n\n\n
Informations sur le soutien <\/li>\n<\/ul>\n\n\n\n
<\/span>Ramener les membres existants sur votre site<\/span><\/h3>\n\n\n\n
With so many demands on your members\u2019 attention, it\u2019s easy to understand how they might forget about your product. It\u2019s your responsibility to remind them, especially when you add new content or launch a new feature.<\/p>\n\n\n\n
Veillez \u00e0 envoyer une annonce chaque fois que vous avez des nouvelles<\/strong>. It\u2019s a great way to bring les membres existants reviennent sur votre site<\/a> et leur rappeler les raisons pour lesquelles ils se sont engag\u00e9s.<\/p>\n\n\n\n
The more valuable your site, the less likely they\u2019ll decide your site is a waste of money when reviewing their monthly expenses.<\/p>\n\n\n\n
MemberPress s'int\u00e8gre avec les meilleurs marketing par courrier \u00e9lectronique<\/a> services, y compris Campagne active<\/a> et Kit<\/a>. L'envoi d'annonces \u00e0 vos membres devient ainsi un jeu d'enfant.<\/p>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >>> How to Reduce Member Cancellations on Your Membership Site (MemberPress Cancel Override Add-on)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reach_Out_to_Potential_Leavers\"><\/span>Aller \u00e0 la rencontre des personnes susceptibles de quitter l'entreprise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"740\" height=\"500\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Intercom.jpg\" alt=\"R\u00e9duire le taux de d\u00e9sabonnement de vos sites d'adh\u00e9sion Intercom\" class=\"wp-image-12227\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Intercom.jpg 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Intercom-300x203.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Intercom-252x170.jpg 252w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Intercom-700x473.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Intercom-156x105.jpg 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<p>Rep\u00e9rer les membres d\u00e9sengag\u00e9s avant qu'ils ne partent est l'un des moyens les plus efficaces de r\u00e9duire le taux de d\u00e9sabonnement. Une approche proactive peut faire la diff\u00e9rence entre sauver un abonnement et perdre un client pour toujours<\/p>\n\n\n\n<p>By now we know full well it\u2019s easier to keep an existing member than to acquire a new customer. It\u2019s even harder to persuade a former user to rejoin. So monitoring for disengagement is key in reducing your membership churn rate.<\/p>\n\n\n\n<p>Les <a href=\"https:\/\/memberpress.com\/fr\/docs\/creating-reminders\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress Fonction de rappel<\/a> is an awesome churn-reducing tool. For example, you can notify members when it\u2019s time to renew a subscription or update an expiring credit card. <\/p>\n\n\n\n<p>Cela permet d'\u00e9viter les pertes de facturation et les adh\u00e9sions perdues.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"lmiiBoLz85DeAXNlSTI6hgpe7OutHyLPcwVkucsf3R4tJUWgnTYpkNqvwdMF4KVCamsK0XQy6dHI1hZ8b7aSGCrMQZ9fO\"><div class=\"responsive-video\"><iframe title=\"Comment configurer des courriels de rappel dans MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GgVZCxhSYi8?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> COMMENT METTRE EN PLACE DES RAPPELS DANS MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p>There are several reminder types, or triggers, to choose from. And you can set the emails so they\u2019re sent before or after the trigger event takes place. The reminder types include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apr\u00e8s l'inscription d'un membre<\/li>\n\n\n\n<li>Apr\u00e8s l'abandon de l'inscription par un membre<\/li>\n\n\n\n<li>Avant l'expiration d'un abonnement<\/li>\n\n\n\n<li>Apr\u00e8s l'expiration d'un abonnement<\/li>\n\n\n\n<li>Avant le renouvellement d'un abonnement<\/li>\n\n\n\n<li>Avant l'expiration d'une carte de cr\u00e9dit<\/li>\n\n\n\n<li>Apr\u00e8s l'expiration d'une carte de cr\u00e9dit<\/li>\n\n\n\n<li>Avant la fin d'un proc\u00e8s<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Constantly_Review_User_Experience_UX\"><\/span>Revoir constamment l'exp\u00e9rience utilisateur (UX)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les choses \u00e9voluent (et changent) rapidement dans le monde en ligne. Cela signifie que votre <strong>l'exp\u00e9rience utilisateur (UX) peut toujours \u00eatre analys\u00e9e et am\u00e9lior\u00e9e<\/strong>. <\/p>\n\n\n\n<p>While you may\u2019ve launched the perfect monetized website, it\u2019s possible that plugin and theme updates have slightly altered some of your site\u2019s formatting.<\/p>\n\n\n\n<p>Votre contenu est-il toujours enti\u00e8rement adapt\u00e9 aux mobiles ? Avez-vous mis en \u0153uvre de nouveaux d\u00e9veloppements en suivant les meilleures pratiques UX ? Ce sont des points tr\u00e8s importants \u00e0 v\u00e9rifier r\u00e9guli\u00e8rement.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_72d54c959b6112ebc42679dca6ff30a3\" href=\"https:\/\/memberpress.com\/fr\/blog\/ux-best-practices\/\" class=\"button button-blue center\">READ : Meilleures pratiques UX pour les sites d'adh\u00e9sion<\/a>\n<\/div>\n\n\n\n\n<p>Votre site n'est peut-\u00eatre pas cass\u00e9, mais pourrait-il l'\u00eatre ? <strong>frustrer vos membres<\/strong>? Des outils tels que Google Analytics peuvent vous aider \u00e0 voir comment les membres utilisent votre site et vous aider \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/how-to-use-google-analytics-to-optimize-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimiser votre contenu<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_an_Eye_on_the_Competition\"><\/span>Garder un \u0153il sur la concurrence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Were you ahead of the curve when you launched? Unfortunately, there\u2019s a good chance your competitors have upped their game, and new contenders have entered the field. <\/p>\n\n\n\n<p>Increased competition can have a significant impact on member retention. So it\u2019s important to monitor your rivals to ensure you\u2019re still leading the pack. <\/p>\n\n\n\n<p>Si garder un \u0153il sur la concurrence signifie <strong>adh\u00e9rer \u00e0 leurs programmes<\/strong>Faites-le. Tout ce qui peut r\u00e9duire le taux d'attrition de vos membres en vaut la peine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Update_and_Improve_Your_Content\"><\/span>Mettez \u00e0 jour et am\u00e9liorez votre contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La mise \u00e0 jour et l'am\u00e9lioration constantes de votre produit vous permettent de garder une longueur d'avance sur la concurrence et donnent \u00e0 vos membres existants une bonne raison de continuer \u00e0 payer leurs frais d'abonnement mensuels.<\/p>\n\n\n\n<p>Quel que soit le degr\u00e9 d'actualisation de votre contenu, les modifications des meilleures pratiques, les nouveaux r\u00e9sultats de recherche, les progr\u00e8s technologiques et les mises \u00e0 jour logicielles peuvent donner l'impression que votre contenu est obsol\u00e8te et moins attrayant pour vos membres.<\/p>\n\n\n\n<p>Make sure you\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Effectuer des recherches r\u00e9guli\u00e8res pour se tenir au courant des sujets d'actualit\u00e9 (<a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Buzzsumo<\/a> et <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Semrush<\/a> sont d'excellents outils pour cela).<\/li>\n\n\n\n<li>Effectuez des recherches r\u00e9guli\u00e8res pour vous tenir au courant <a href=\"https:\/\/www.siegemedia.com\/creation\/content-marketing-best-practices\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">meilleures pratiques en mati\u00e8re de contenu<\/a>.<\/li>\n\n\n\n<li>\u00c9tablir un calendrier pour effectuer des <a href=\"https:\/\/memberpress.com\/fr\/blog\/conduct-seo-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">audits de contenu<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Don\u2019t Over Promote<\/h3>\n\n\n\n<p>Just like your parents said, there can be too much of a good thing. Whether you\u2019ve created marketing materials yourself, you\u2019ve hired an expert, or you primarily work with affiliates, <strong>une promotion excessive peut augmenter le taux d'attrition de vos membres<\/strong>.<\/p>\n\n\n\n<p>La surpromotion peut consister \u00e0 exag\u00e9rer la valeur de votre produit ou simplement \u00e0 faire trop de marketing (en pla\u00e7ant trop de publicit\u00e9s sur votre site ou en envoyant trop de courriels, par exemple). Et cela peut avoir pour cons\u00e9quence que les nouveaux membres partent presque aussi vite qu'ils sont arriv\u00e9s.<\/p>\n\n\n\n<p>Au fur et \u00e0 mesure que votre site mon\u00e9tis\u00e9 et son contenu \u00e9voluent, assurez-vous que votre mat\u00e9riel de marketing refl\u00e8te ces changements. <strong>It\u2019s always better to underpromise and overdeliver.<\/strong><\/p>\n\n\n\n<p>Vous pouvez \u00e9galement envisager d'utiliser un plugin de test A\/B tel que <a href=\"https:\/\/memberpress.com\/go\/nelio\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Test Nelio<\/a> to figure out what\u2019s working and what isn\u2019t. Then you can get rid of the fluff.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_for_Feedback_and_Listen_to_Your_Members\"><\/span>Demandez un retour d'information et \u00e9coutez vos membres<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"740\" height=\"460\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-HelpCrunch.jpg\" alt=\"R\u00e9duire le taux de d\u00e9sabonnement de vos sites d'adh\u00e9sion avec HelpCrunch\" class=\"wp-image-12229\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-HelpCrunch.jpg 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-HelpCrunch-300x186.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-HelpCrunch-273x170.jpg 273w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-HelpCrunch-700x435.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-HelpCrunch-156x97.jpg 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<p>Ne jamais supposer qu'un membre actif est un membre heureux. <strong>M\u00eame si un membre s'int\u00e9resse \u00e0 votre contenu, il est possible qu'il envisage de quitter votre site. <\/strong><\/p>\n\n\n\n<p>Les outils d'engagement des utilisateurs peuvent aider \u00e0 sauver les membres d\u00e9sengag\u00e9s, <strong>demander un retour d'information<\/strong> est un excellent moyen de savoir comment satisfaire les utilisateurs actifs.<\/p>\n\n\n\n<p>Cr\u00e9er <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">enqu\u00eates aupr\u00e8s des utilisateurs<\/a>Vous pouvez \u00e9galement cr\u00e9er des espaces de discussion et utiliser des outils de marketing par courriel pour mieux communiquer avec les utilisateurs actifs. Vous en saurez ainsi beaucoup sur votre site d'affiliation et sur ce que vous pouvez faire pour r\u00e9duire son taux de d\u00e9sabonnement.<\/p>\n\n\n\n<p>En outre, encourager les membres \u00e0 r\u00e9pondre \u00e0 un entretien de d\u00e9part ou \u00e0 une enqu\u00eate d'annulation au moment de leur d\u00e9part peut en dire long sur votre entreprise. <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster<\/a> est un excellent outil pour cr\u00e9er et g\u00e9rer ce type d'actifs.<\/p>\n\n\n\n<p>Et avec la <a href=\"https:\/\/memberpress.com\/fr\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress + int\u00e9gration OptinMonster<\/a>Les utilisateurs de MemberPress peuvent afficher des campagnes sur des pages telles que <strong>Registre<\/strong>, <strong>Sortie de caisse<\/strong>, <strong>Pages du groupe<\/strong>, <strong>Pages des membres<\/strong>, <strong>Cours<\/strong>, <strong>Le\u00e7ons<\/strong>, <strong>Quiz<\/strong>et <strong>Merci de votre attention<\/strong> pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recapturing_Failed_Payments_Involuntary_Membership_Churn\"><\/span>R\u00e9cup\u00e9ration des paiements non effectu\u00e9s (d\u00e9saffiliation involontaire)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Environ 50% de d\u00e9sabonnement peuvent \u00eatre attribu\u00e9s \u00e0 des \u00e9checs de paiement. <\/strong>Failed payments occur when a member\u2019s renewal fails because their credit card is declined. <\/p>\n\n\n\n<p>Les points suivants sont les plus <strong>causes courantes de l'\u00e9chec des renouvellements<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La limite maximale de d\u00e9penses est atteinte<\/li>\n\n\n\n<li>Fonds insuffisants<\/li>\n\n\n\n<li>Informations inexactes<\/li>\n\n\n\n<li>Carte expir\u00e9e<\/li>\n\n\n\n<li>Activit\u00e9 frauduleuse r\u00e9cente sur la carte<\/li>\n\n\n\n<li>Erreur humaine<\/li>\n<\/ul>\n\n\n\n<p>Le d\u00e9sabonnement involontaire est l'un des facteurs les plus n\u00e9glig\u00e9s et pourtant essentiels au succ\u00e8s des entreprises en ligne bas\u00e9es sur l'abonnement. <\/p>\n\n\n\n<p>Unfortunately, fighting this type of churn requires a highly engaged approach. In other words, it\u2019s time consuming.<\/p>\n\n\n\n<p>Your best bet is outsourcing. Though there\u2019s a cost involved, a good involuntary churn service is worth its weight in gold. <\/p>\n\n\n\n<p>Nous recommandons vivement <a href=\"https:\/\/memberpress.com\/go\/churnbuster\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Churn Buster<\/a>. En effet, <strong>nous utilisons leurs services ici \u00e0 MemberPress<\/strong>et le retour sur investissement est fantastique.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/churnbuster\/main\/\" title=\"Lien d'affiliation de Churnbuster\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Churn Buster<\/a> permet de mieux comprendre les raisons de l'\u00e9chec des paiements et d'utiliser des s\u00e9quences de r\u00e9cup\u00e9ration adaptatives pour maximiser la r\u00e9tention. <\/p>\n\n\n\n<p>Avec son <strong>Mesure<\/strong> vous b\u00e9n\u00e9ficiez d'une visibilit\u00e9 en temps r\u00e9el sur le taux de d\u00e9sabonnement passif, ce qui vous permet d'affiner votre strat\u00e9gie et de r\u00e9cup\u00e9rer les revenus perdus. <\/p>\n\n\n\n<p>Leur syst\u00e8me va au-del\u00e0 des simples tentatives d'utilisation de la carte, en s'appuyant sur la segmentation de la client\u00e8le et sur une approche personnalis\u00e9e pour maintenir un plus grand nombre de membres abonn\u00e9s. <\/p>\n\n\n\n<p>Au lieu de perdre des membres \u00e0 cause de probl\u00e8mes de facturation \u00e9vitables, Churn Buster vous aide \u00e0 vous assurer que vos revenus r\u00e9currents restent sur la bonne voie sans effort suppl\u00e9mentaire de votre part.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_f6a187d6221b1e1743416a681e26e275\" href=\"https:\/\/memberpress.com\/go\/churnbuster\/main\/\" rel=\"nofollow sponsored\" target=\"_blank\" class=\"button button-blue center\">Essayez Churn Buster<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous \u00eates <a href=\"https:\/\/memberpress.com\/fr\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">la facturation de frais d'abonnement r\u00e9currents<\/a>En r\u00e9duisant le taux de d\u00e9sabonnement sur votre site web mon\u00e9tis\u00e9, vous augmentez la valeur de chaque membre sur votre site.<\/p>\n\n\n\n<p>This means you can justify investing more money in new-member acquisition and improving your content \u2013 the two most effective ways to <strong>cro\u00eetre <\/strong>votre activit\u00e9 d'adh\u00e9sion.<\/p>\n\n\n\n<p>You\u2019ll need to be proactive if you want to reduce your churn rate. Once a member quits, it\u2019s unlikely you\u2019ll get them to come back. <\/p>\n\n\n\n<p>Au lieu de cela, concentrez vos efforts sur l'apport d'une valeur continue et gardez un \u0153il sur les signes pr\u00e9curseurs de l'insatisfaction des membres.<\/p>\n\n\n\n<p>How do you plan to start reducing your membership site\u2019s churn rate? Let us know in the comments.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'h\u00e9sitez pas \u00e0 <\/strong><a href=\"https:\/\/memberpress.com\/fr\/subscribe-to-the-memberpress-blog\/\"><strong>s'abonner au blog MemberPress<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Membership churn is a revenue killer but a significant portion of it is preventable. Learn how to reduce churn to maximize your site\u2019s growth and profitability.<\/p>","protected":false},"author":73814,"featured_media":70465,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,404,134,102,145],"tags":[344,958,345],"class_list":{"0":"post-12226","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-data-and-metrics","9":"category-how-to-2","10":"category-monetization","11":"category-tools","12":"tag-churn","13":"tag-churn-rate","14":"tag-lifetime-value","15":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Knowing how to reduce your member churn rate and recover failed payments is critical to the success of your online business. 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