{"id":12444,"date":"2016-08-03T06:00:19","date_gmt":"2016-08-03T12:00:19","guid":{"rendered":"https:\/\/memberpress.com\/?p=12444"},"modified":"2021-09-06T14:03:50","modified_gmt":"2021-09-06T20:03:50","slug":"no-time-to-blog-hire-a-freelance-writer","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/no-time-to-blog-hire-a-freelance-writer\/","title":{"rendered":"Pas le temps de bloguer ? Engagez un r\u00e9dacteur ind\u00e9pendant !"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vous savez <a href=\"https:\/\/memberpress.com\/fr\/youre-not-blogging-yet-heres-why-you-should-be\/\">le blogging est important pour votre entreprise<\/a>et vous savez comment <a href=\"https:\/\/memberpress.com\/fr\/how-to-create-great-blog-content\/\">cr\u00e9er un contenu de qualit\u00e9<\/a>Mais comment trouver le temps de r\u00e9diger ce contenu de qualit\u00e9 pour vos articles de blog et les autres textes dont votre entreprise a besoin pour rester comp\u00e9titive ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trouver le temps d'\u00e9crire peut \u00eatre tout aussi stressant que d'\u00e9crire r\u00e9ellement, et si vous n'aimez pas \u00e9crire, cela peut devenir l'une de ces t\u00e2ches redout\u00e9es qui est rel\u00e9gu\u00e9e au bas de votre liste de choses \u00e0 faire (ce qui signifie qu'elle n'est jamais faite). Au lieu d'apprendre \u00e0 aimer \u00e9crire ou de devoir \u00e9crire \"quand vous y arriverez\", il existe un moyen de lib\u00e9rer votre temps tout en conservant un contenu de qualit\u00e9. Comment ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Engagez un r\u00e9dacteur ind\u00e9pendant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est tout ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En principe, oui. Il y a <em>sont<\/em> Il existe des strat\u00e9gies efficaces pour trouver du temps pour \u00e9crire, mais ces strat\u00e9gies ne fonctionnent que si vous faites de l'\u00e9criture une priorit\u00e9. Ainsi, au lieu de vous concentrer sur l'organisation de votre temps pour \u00e9crire plut\u00f4t que de le consacrer \u00e0 la gestion de votre entreprise, jetez un \u0153il \u00e0 ces conseils sur la mani\u00e8re de trouver les meilleurs r\u00e9dacteurs ind\u00e9pendants. Un pigiste comp\u00e9tent ne se contentera pas d'\u00e9crire pour vous, il le fera de mani\u00e8re \u00e0 ce que votre blog et votre entreprise se distinguent des autres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avant de commencer \u00e0 chercher le r\u00e9dacteur id\u00e9al, r\u00e9fl\u00e9chissez \u00e0 ce que vous attendez d'un r\u00e9dacteur et demandez-vous si votre budget - financier et temporel - en b\u00e9n\u00e9ficiera. L'embauche d'un free-lance pr\u00e9sente d'autres avantages : vous n'aurez pas \u00e0 confier le travail suppl\u00e9mentaire de cr\u00e9ation de contenu \u00e0 un autre employ\u00e9 et vous n'aurez pas \u00e0 cr\u00e9er un espace de bureau suppl\u00e9mentaire. De plus, les free-lances ne co\u00fbtent pas aussi cher que les employ\u00e9s \u00e0 temps plein. Vous seul pouvez d\u00e9terminer si l'embauche d'un freelance est une solution \u00e9conomique, mais si vous avez d\u00e9cid\u00e9 que c'est la voie \u00e0 suivre, tenez compte de ce qui suit :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, posez-vous la question suivante : \"Qu'est-ce que j'attends d'un r\u00e9dacteur de contenu freelance ?\" Voici quelques conseils utiles pour r\u00e9pondre \u00e0 cette question.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Quelle est la port\u00e9e du projet pour lequel vous les engagez ? Le contenu d'un blog ? Le contenu d'un site web ? Brochures et autres documents physiques ? Tout cela \u00e0 la fois ?<\/li><li>Souhaitez-vous des articles plus l\u00e9gers ou plus savants ? Les articles n\u00e9cessiteront-ils des recherches lourdes ou l\u00e9g\u00e8res ?<\/li><li>Souhaitez-vous un r\u00e9dacteur sp\u00e9cialis\u00e9 dans certains sujets en rapport avec votre entreprise ou un r\u00e9dacteur g\u00e9n\u00e9raliste ?<\/li><li>Voulez-vous du ghostwriting (contenu \u00e9crit par le free-lance mais publi\u00e9 sous votre nom, assurant votre autorit\u00e9 sur le sujet pour votre entreprise), ou \u00eates-vous pr\u00eat \u00e0 accepter du contenu byline (\u00e9crit par le free-lance et publi\u00e9 sous son nom) ? L'\u00e9criture fant\u00f4me est g\u00e9n\u00e9ralement plus co\u00fbteuse que la publication sous le nom de l'auteur, et la publication sous le nom de l'auteur permet \u00e0 ce dernier d'ajouter l'article \u00e0 son portfolio.<\/li><li>Examinez votre calendrier de contenu. \u00c0 quelle fr\u00e9quence votre r\u00e9dacteur devra-t-il produire un article ? Pouvez-vous fixer des d\u00e9lais raisonnables ?<\/li><li>Soyez conscient de ce que les r\u00e9dacteurs de contenu ne sont pas : la plupart d'entre eux ne sont pas des publicitaires ni des strat\u00e8ges en marketing, m\u00eame si la plupart d'entre eux devraient avoir des connaissances en mati\u00e8re de r\u00e9f\u00e9rencement, et en ont probablement.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant, prenez les informations que vous avez recueillies \u00e0 partir des questions ci-dessus et r\u00e9digez une offre d'emploi claire et concise que vous pouvez t\u00e9l\u00e9charger vers une agence ou envoyer \u00e0 votre r\u00e9seau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous ne savez pas o\u00f9 envoyer votre offre d'emploi ? Essayez les sites suivants :<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Agences<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Des entreprises telles que <a href=\"https:\/\/contently.com\">Fiverr<\/a>, <a href=\"https:\/\/www.upwork.com\">Upwork<\/a>, <a href=\"\/\/www.writeraccess.com\/?keyword_session_id=vt~adwords%7Ckt~writeraccess%7Cmt~e%7Cta~71739277831&amp;_vsrefdom=wordstream&amp;gclid=Cj0KEQjwwry8BRDjsbjMpPSDvagBEiQA5oW0nM_a6kV_Cf4wj6CNCKFTRkYRWq1O0I0f2iubYSb718waAhFG8P8HAQ\">Pigiste<\/a>et <a href=\"http:\/\/www.writeraccess.com\/?keyword_session_id=vt~adwords%7Ckt~writeraccess%7Cmt~e%7Cta~71739277831&amp;_vsrefdom=wordstream&amp;gclid=Cj0KEQjwwry8BRDjsbjMpPSDvagBEiQA5oW0nM_a6kV_Cf4wj6CNCKFTRkYRWq1O0I0f2iubYSb718waAhFG8P8HAQ\">Acc\u00e8s aux \u00e9crivains<\/a> ont tous des bases de donn\u00e9es de travailleurs ind\u00e9pendants que vous pouvez engager. <a href=\"https:\/\/www.tomedes.com\/business-center\/content-writing-services-help-business\" target=\"_blank\" rel=\"noopener noreferrer\">Les agences peuvent \u00eatre un excellent moyen de gagner du temps.<\/a>Les agences de recrutement sont des interm\u00e9diaires entre vous et les free-lances. Vous et d'autres entreprises comme la v\u00f4tre d\u00e9posez des offres d'emploi sur le site de l'agence, et les free-lances qui ont \u00e9t\u00e9 approuv\u00e9s par l'agence postulent pour votre emploi. Vous d\u00e9terminez qui est le plus qualifi\u00e9 pour effectuer le travail en interviewant les candidats et en les engageant par l'interm\u00e9diaire de l'agence.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Conseil ! Lorsque vous recrutez par l'interm\u00e9diaire d'une agence, ne faites appel qu'\u00e0 des entreprises r\u00e9put\u00e9es dont vous avez entendu parler et dont les commentaires sont positifs. Consultez le site <a href=\"http:\/\/blog.hubstaff.com\/find-and-hire-freelance-writers\/\">cet article par Hubstaff<\/a>qui r\u00e9pertorie les quinze meilleurs sites web de freelances.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9tant donn\u00e9 que les agences proposent des tarifs et des services diff\u00e9rents, vous devez vous renseigner sur les offres de l'agence pour d\u00e9terminer quel freelance r\u00e9pond le mieux aux besoins de votre entreprise.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>D\u00e9cidez si vous souhaitez faire appel \u00e0 un free-lance dont le travail est d\u00e9j\u00e0 \u00e9dit\u00e9 de mani\u00e8re professionnelle.\n<ul>\n<li>Conseil ! Les r\u00e9dacteurs ne devraient pas modifier leur propre travail si vous voulez obtenir la meilleure qualit\u00e9 possible.<\/li>\n<\/ul>\n<\/li><li>D\u00e9terminez si c'est vous ou un membre de votre entreprise qui se chargera de la facturation et des imp\u00f4ts, ou si vous souhaitez faire appel \u00e0 un r\u00e9dacteur dont la facturation et la pr\u00e9paration des formulaires d'imposition sont assur\u00e9es par l'agence \u00e0 laquelle il est associ\u00e9.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Ind\u00e9pendants locaux<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Les soci\u00e9t\u00e9s d'\u00e9dition, les maisons d'\u00e9dition et les \u00e9tablissements d'enseignement sup\u00e9rieur locaux sont d'excellents endroits pour trouver des r\u00e9dacteurs locaux qui produisent un travail de qualit\u00e9.<\/li><li>Renvois\n<ul>\n<li>Demandez \u00e0 vos coll\u00e8gues s'ils ont engag\u00e9 des r\u00e9dacteurs ind\u00e9pendants dans le pass\u00e9 ou s'ils font actuellement appel \u00e0 un r\u00e9dacteur ind\u00e9pendant pour leur contenu.<\/li>\n<\/ul>\n<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez s\u00e9lectionn\u00e9 quelques candidats, vous \u00eates pr\u00eat \u00e0 passer les entretiens. Comme pour tout autre poste pour lequel vous recrutez quelqu'un, vous devez faire preuve de rigueur afin de trouver un candidat qui corresponde \u00e0 la fois \u00e0 vos attentes et \u00e0 celles du free-lance. Voici quelques points \u00e0 prendre en consid\u00e9ration :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Examinez le curriculum vitae du r\u00e9dacteur, ses r\u00e9f\u00e9rences et son portfolio. Son style de r\u00e9daction vous pla\u00eet-il ? Est-il capable de l'adapter au style et \u00e0 la voix de l'entreprise ?<\/li><li>Ont-ils montr\u00e9 qu'ils connaissaient bien les entreprises pour lesquelles ils \u00e9crivent ? Vous voulez un r\u00e9dacteur qui soit pr\u00eat \u00e0 faire l'effort de s'informer sur votre entreprise afin de pouvoir \u00e9crire sur elle avec autorit\u00e9.<\/li><li>Respectent-ils syst\u00e9matiquement les d\u00e9lais ?<\/li><li>Respectent-ils les lignes directrices du projet ?<\/li><li>\u00c9vitent-ils de promouvoir leurs propres plateformes dans leurs articles ?<\/li><li>Leur tarif est-il raisonnable ?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous avez trouv\u00e9 votre free-lance, assurez-vous de remplir les documents n\u00e9cessaires pour qu'il puisse commencer son travail.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Leur ferez-vous signer un contrat ? Un accord de confidentialit\u00e9 ?<\/li><li>Avez-vous, vous ou l'agence, rempli le formulaire fiscal W-9 ?<\/li><li>Avez-vous fix\u00e9 un taux de r\u00e9mun\u00e9ration et d\u00e9termin\u00e9 le mode de paiement ?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Trouver un free-lance peut sembler d\u00e9courageant au premier abord, mais peut-\u00eatre pas autant que la liste des choses \u00e0 \u00e9crire qui plane au-dessus de vous en ce moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces conseils vous aident-ils ? Vous avez engag\u00e9 un free-lance et vous avez d'autres conseils ? N'h\u00e9sitez pas \u00e0 nous faire part de vos commentaires !<\/p>","protected":false},"excerpt":{"rendered":"<p>You know blogging is important for your business, and you know how to create great content, but how in the world do you carve out time to actually write that great content for your blog posts and the other copy your business needs to stay competitive? Finding time to write can be just as stressful [&hellip;]<\/p>\n","protected":false},"author":3121,"featured_media":15109,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,1],"tags":[347,348],"class_list":["post-12444","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-uncategorized","tag-freelance","tag-writer","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"You know blogging is important for your business, and you know how to create great content, but how in the world do you carve out time to actually write that great content for your blog posts and the other copy your business needs to stay competitive? Finding time to write can be just as stressful\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<meta name=\"keywords\" content=\"freelance,writer\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/no-time-to-blog-hire-a-freelance-writer\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"No Time to Blog? 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