{"id":12797,"date":"2025-07-31T10:00:00","date_gmt":"2025-07-31T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=12797"},"modified":"2025-07-31T10:00:38","modified_gmt":"2025-07-31T14:00:38","slug":"why-you-should-offer-multiple-pricing-tiers-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/","title":{"rendered":"Pourquoi vous devez proposer plusieurs niveaux de prix pour votre site d'adh\u00e9sion ?"},"content":{"rendered":"<p><strong><em>Vous ne proposez qu'un seul niveau d'adh\u00e9sion ? Vous risquez de passer \u00e0 c\u00f4t\u00e9. D\u00e9couvrez comment la tarification \u00e9chelonn\u00e9e peut vous permettre d'\u00e9largir votre audience, d'augmenter vos revenus et d'apporter une valeur ajout\u00e9e \u00e0 vos membres.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a1f0bbdd5fd3\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1f0bbdd5fd3\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/#The_Benefits_of_Multiple_Pricing_Plans_for_Membership_Sites\" >Les avantages des plans de tarification multiples pour les sites d'adh\u00e9sion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/#Reach_More_Members_by_Meeting_Different_Budgets\" >Atteindre plus de membres en respectant diff\u00e9rents budgets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/#Use_Free_Memberships_to_Build_Trust_and_Warm_Up_Leads\" >Utiliser les adh\u00e9sions gratuites pour instaurer la confiance et chauffer les prospects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/#Create_More_Opportunities_to_Earn\" >Multiplier les occasions de gagner de l'argent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/#The_Opportunity_to_Take_Advantage_of_Price_Bracketing\" >L'opportunit\u00e9 de profiter de la fourchette de prix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/#Help_Visitors_Decide_Faster_Before_They_Get_Distracted\" >Aider les visiteurs \u00e0 se d\u00e9cider plus rapidement (avant qu'ils ne soient distraits)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/#Greater_Efficiency\" >Une plus grande efficacit\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/#Membership_Pricing_Tips\" >Conseils sur la tarification de l'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Lorsque vous d\u00e9butez avec un site d'affiliation, il est logique de garder les choses simples.<\/p>\n\n\n\n<p>La plupart des gens se concentrent sur le verrouillage du contenu, la mise en place des paiements et le fonctionnement de base.<\/p>\n\n\n\n<p>Si un seul niveau d'adh\u00e9sion peut tr\u00e8s bien faire l'affaire, il peut aussi vous freiner.<\/p>\n\n\n\n<p>Si vous ne vous \u00eates pas encore pench\u00e9 sur la question des niveaux multiples, vous risquez de laisser de l'argent (et des membres) sur la table.<\/p>\n\n\n\n<p>Examinons les principaux avantages de proposer plusieurs plans tarifaires, ainsi que quelques conseils pratiques pour les structurer efficacement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Multiple_Pricing_Plans_for_Membership_Sites\"><\/span>Les avantages des plans de tarification multiples pour les sites d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reach_More_Members_by_Meeting_Different_Budgets\"><\/span>Atteindre plus de membres en respectant diff\u00e9rents budgets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tous les membres ne recherchent pas le m\u00eame niveau d'acc\u00e8s ou ne disposent pas du m\u00eame budget.<\/p>\n\n\n\n<p>En proposant plusieurs niveaux de prix, vous pouvez <strong>rencontrer les gens l\u00e0 o\u00f9 ils se trouvent. <\/strong><\/p>\n\n\n\n<p>Certains n'ont besoin que de votre contenu de base et veulent maintenir leurs co\u00fbts \u00e0 un niveau bas. D'autres sont pr\u00eats \u00e0 investir dans un acc\u00e8s plus approfondi, des fonctions premium ou une assistance plus pratique.<\/p>\n\n\n\n<p>La tarification \u00e9chelonn\u00e9e vous permet de servir les deux extr\u00e9mit\u00e9s de ce spectre sans avoir \u00e0 cr\u00e9er plusieurs produits ou \u00e0 compliquer votre offre \u00e0 l'exc\u00e8s. Elle permet aux nouveaux membres de d\u00e9marrer avec moins de frictions et aux fans de longue date d'avoir plus d'opportunit\u00e9s d'\u00e9voluer avec vous.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Free_Memberships_to_Build_Trust_and_Warm_Up_Leads\"><\/span>Utiliser les adh\u00e9sions gratuites pour instaurer la confiance et chauffer les prospects<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c0 premi\u00e8re vue, proposer un niveau d'adh\u00e9sion gratuit ne semble pas \u00eatre un bon moyen de g\u00e9n\u00e9rer des revenus. Mais si vous faites preuve de strat\u00e9gie, vous pourrez convertir les membres en abonn\u00e9s fid\u00e8les et payants. <\/p>\n\n\n\n<p>Un volet gratuit aide <strong>abaisser la barri\u00e8re \u00e0 l'entr\u00e9e<\/strong>. Il permet aux gens de tester votre contenu, d'apprendre \u00e0 conna\u00eetre votre style et de commencer \u00e0 \u00e9tablir une relation de confiance.<\/p>\n\n\n\n<p><strong>Et la confiance est le moteur des conversions.<\/strong><\/p>\n\n\n\n<p>Les membres gratuits peuvent devenir quelques-uns de vos prospects les plus pr\u00e9cieux. Une fois qu'ils ont go\u00fbt\u00e9 \u00e0 ce que vous proposez, ils sont beaucoup plus susceptibles de passer \u00e0 un niveau sup\u00e9rieur lorsque le moment sera venu.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement utiliser votre niveau gratuit pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9ez votre liste d'adresses \u00e9lectroniques<\/li>\n\n\n\n<li>Testez votre contenu et votre diffusion<\/li>\n\n\n\n<li>Cr\u00e9er une audience interne pour les lancements ou les promotions<\/li>\n<\/ul>\n\n\n\n<p>En bref : les membres gratuits ne sont pas des pique-assiettes, mais des personnes int\u00e9ress\u00e9es par ce que vous proposez et qui ont ouvert une voie pour devenir des abonn\u00e9s payants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_More_Opportunities_to_Earn\"><\/span>Multiplier les occasions de gagner de l'argent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c0 l'autre bout du spectre, les membres gratuits sont ceux qui <em>vouloir<\/em> de payer plus cher pour des suppl\u00e9ments, des exclusivit\u00e9s et une assistance accrue.<\/p>\n\n\n\n<p>En r\u00e9alit\u00e9, vous ne savez jamais vraiment ce que vos membres les plus d\u00e9vou\u00e9s (et les plus ais\u00e9s) sont pr\u00eats \u00e0 investir tant que vous ne leur en donnez pas l'occasion.<\/p>\n\n\n\n<p>Un niveau premium vous permet d'explorer ce potentiel. Vous pouvez tester des prix plus \u00e9lev\u00e9s, ajouter de nouveaux avantages et voir ce qui r\u00e9sonne. <\/p>\n\n\n\n<p>Dans le pire des cas ? Il ne d\u00e9colle pas et vous vous adaptez. Dans le meilleur des cas ? Vous d\u00e9couvrez un groupe de membres <strong>pr\u00eats \u00e0 payer beaucoup plus<\/strong> pour une valeur ajout\u00e9e.<\/p>\n\n\n\n<p>Vous commencerez \u00e9galement \u00e0 voir quels sont les niveaux qui attirent le plus d'inscriptions et quelles sont les fonctionnalit\u00e9s pour lesquelles votre public est pr\u00eat \u00e0 payer. <\/p>\n\n\n\n<p>Ce type d'information est une v\u00e9ritable mine d'or lorsqu'il s'agit d'affiner vos offres et votre strat\u00e9gie de tarification au fil du temps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Opportunity_to_Take_Advantage_of_Price_Bracketing\"><\/span>L'opportunit\u00e9 de profiter de la fourchette de prix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La cr\u00e9ation de plusieurs niveaux pour votre site d'adh\u00e9sion vous permet de contr\u00f4ler la fa\u00e7on dont vos visiteurs per\u00e7oivent votre tarification. <\/p>\n\n\n\n<p>Si vous ne proposez qu'une seule option tarifaire, les visiteurs peuvent dire oui ou non. <a href=\"http:\/\/changingminds.org\/disciplines\/marketing\/pricing\/price_bracketing.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Fourchette de prix<\/a>\u00a0et la cr\u00e9ation de plusieurs niveaux permet une conversion plus nuanc\u00e9e.<\/p>\n\n\n\n<p>Votre niveau d'adh\u00e9sion le plus bas peut \u00eatre utilis\u00e9 pour attirer les visiteurs ; cependant, les visiteurs verront \u00e9galement qu'en d\u00e9pensant un peu plus, ils obtiennent plus de valeur.<\/p>\n\n\n\n<p>Enfin, une option haut de gamme \u00e0 prix \u00e9lev\u00e9 peut \u00eatre utilis\u00e9e pour faire passer un plan tarifaire de niveau moyen pour une valeur encore plus int\u00e9ressante. <\/p>\n\n\n\n<p>Cette astuce psychologique est connue sous le nom de <a href=\"https:\/\/blog.hubspot.com\/sales\/goldilocks-effect-pricing\" target=\"_blank\" rel=\"noopener\" title=\"\">L'effet Boucle d'or<\/a> \u2013 Les clients potentiels consid\u00e8rent que l'option \u00e0 prix moyen est \u201c parfaite \u201d !\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Help_Visitors_Decide_Faster_Before_They_Get_Distracted\"><\/span>Aider les visiteurs \u00e0 se d\u00e9cider plus rapidement (avant qu'ils ne soient distraits)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lorsqu'une personne arrive sur votre site, elle cherche g\u00e9n\u00e9ralement \u00e0 r\u00e9pondre \u00e0 une question : <em>Est-ce que c'est pour moi ?<\/em><\/p>\n\n\n\n<p>S'ils ne peuvent pas le savoir rapidement, ou si votre tarification leur donne l'impression qu'il s'agit d'une d\u00e9cision \"tout ou rien\", ils commenceront \u00e0 douter. C'est alors qu'ils ouvriront de nouveaux onglets, commenceront \u00e0 faire des recherches sur les concurrents ou se contenteront de remettre la question \u00e0 plus tard.<\/p>\n\n\n\n<p>En proposant quelques options de tarification claires, la question n'est plus de savoir si l'on a affaire \u00e0 une entreprise ou \u00e0 un groupe d'entreprises, mais \u00e0 une soci\u00e9t\u00e9. <em>\"Dois-je me joindre \u00e0 vous ?\"<\/em> \u00e0 <em>\"Quelle est l'option la plus judicieuse pour moi ?<\/em><\/p>\n\n\n\n<p>Ce petit changement permet aux gens de rester concentr\u00e9s, de se sentir plus en contr\u00f4le et, souvent, de se concentrer sur leur travail. <strong>permet d'acc\u00e9l\u00e9rer les inscriptions <\/strong>car ils ne sont pas bloqu\u00e9s en mode recherche ou en train d'\u00e9valuer des options qui ne se trouvent m\u00eame pas sur votre site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Greater_Efficiency\"><\/span>Une plus grande efficacit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c9largir votre offre sans partir de z\u00e9ro<\/p>\n\n\n\n<p>\u00c0 mesure que votre public s'\u00e9largit, ses besoins augmentent \u00e9galement, et il peut \u00eatre tentant de commencer \u00e0 cr\u00e9er des produits enti\u00e8rement nouveaux pour les satisfaire.<\/p>\n\n\n\n<p>Mais il est fort probable que vous n'ayez pas besoin d'un deuxi\u00e8me (ou d'un troisi\u00e8me) site d'adh\u00e9sion. Vous avez juste besoin de niveaux de prix plus intelligents.<\/p>\n\n\n\n<p>Vous souhaitez toucher les d\u00e9butants <em>et<\/em> utilisateurs avanc\u00e9s ? Proposez diff\u00e9rents niveaux d'acc\u00e8s sur le m\u00eame site. Vous souhaitez regrouper quelques th\u00e8mes compl\u00e9mentaires en une seule offre ? Regroupez-les dans votre plan de premier niveau.<\/p>\n\n\n\n<p>De cette fa\u00e7on, vous servez plusieurs segments d'audience sans multiplier votre charge de travail. Vous vous appuyez sur le site, le contenu et la confiance que vous avez d\u00e9j\u00e0 \u00e9tablis, au lieu de repartir de z\u00e9ro \u00e0 chaque fois que votre offre \u00e9volue.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Membership_Pricing_Tips\"><\/span>Conseils sur la tarification de l'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vous \u00eates convaincu que proposer plusieurs niveaux de prix pour votre produit d'adh\u00e9sion est la bonne solution ? C'est une bonne chose ! Examinons quelques conseils rapides pour vous aider \u00e0 mettre en place une structure tarifaire qui convienne \u00e0 vos membres et leur apporte de la valeur \u00e0 tous les niveaux.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Commencez par trois niveaux (c'est le point id\u00e9al)<\/h4>\n\n\n\n<p>Il est tentant de proposer cinq plans diff\u00e9rents pour couvrir tous les besoins, mais la plupart du temps, trois suffisent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>gratuit<\/strong> ou point d'entr\u00e9e \u00e0 faible co\u00fbt<\/li>\n\n\n\n<li>A <strong>niveau interm\u00e9diaire<\/strong> plan qui couvre l'offre de base<\/li>\n\n\n\n<li>A <strong>prime<\/strong> niveau avec des extras pour vos membres les plus investis<\/li>\n<\/ul>\n\n\n\n<p>Cela permet de garder les choses simples et de guider vos visiteurs vers un choix, au lieu de les submerger.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Donnez un nom \u00e0 vos projets en fonction de leur objectif<\/h4>\n\n\n\n<p>Les noms de vos paliers de tarification n'ont pas besoin d'\u00eatre tape-\u00e0-l'\u0153il. <em>devrait<\/em> porter un sens.<\/p>\n\n\n\n<p>R\u00e9fl\u00e9chissez \u00e0 ce que chaque niveau repr\u00e9sente en termes de valeur, d'acc\u00e8s ou de transformation. Vos membres passent-ils du statut de d\u00e9butant \u00e0 celui d'expert ? S'initient-ils ou se lancent-ils \u00e0 corps perdu dans l'aventure ? Choisissez des noms qui refl\u00e8tent ce parcours.<\/p>\n\n\n\n<p>Il n'est pas n\u00e9cessaire de r\u00e9inventer la roue. Des termes comme <strong>D\u00e9marrage<\/strong>, <strong>Pro<\/strong>et <strong>Elite<\/strong> fonctionnent parce qu'ils sont familiers et faciles \u00e0 comprendre. Par ailleurs, si votre marque a une forte identit\u00e9, renforcez-la en lui donnant plus de personnalit\u00e9 ou en utilisant un langage sp\u00e9cifique \u00e0 votre secteur d'activit\u00e9.<\/p>\n\n\n\n<p>Quel que soit votre choix, veillez \u00e0 ce que les noms refl\u00e8tent les diff\u00e9rences r\u00e9elles entre les formules. Un nom qui semble haut de gamme sans offrir une valeur haut de gamme ne fera que semer la confusion... ou causer de la d\u00e9ception.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_744bddf37b8aeb884c8c8a3b35595f64\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/\"   class=\"button button-blue center\">LIRE LA SUITE Le guide ultime pour nommer vos niveaux d'adh\u00e9sion<\/a>\n<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">Ajouter des avantages significatifs aux cat\u00e9gories Premium<\/h4>\n\n\n\n<p>Si vous voulez que les gens choisissent vos plans les plus chers, le co\u00fbt suppl\u00e9mentaire doit \u00eatre per\u00e7u comme tel. <em>en vaut la peine<\/em>. Quelques moyens d'augmenter la valeur per\u00e7ue :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Appels en direct ou <a href=\"https:\/\/memberpress.com\/fr\/addons\/coachkit\/\" title=\"\">s\u00e9ances de coaching<\/a><\/strong><\/li>\n\n\n\n<li><strong>Contenu exclusif<\/strong> (comme des tutoriels avanc\u00e9s ou des documents sur les coulisses)<\/li>\n\n\n\n<li><strong>Soutien prioritaire<\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/memberpress.com\/fr\/features\/premium-community-forums\/\" title=\"\">Acc\u00e8s communautaire<\/a> ou des espaces pour des groupes plus restreints<\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-sales-promotions\/\" title=\"\">R\u00e9ductions<\/a> ou des primes<\/strong> sur d'autres produits<\/li>\n<\/ul>\n\n\n\n<p>Ne vous contentez pas d'ajouter des \u00e9l\u00e9ments superficiels. Assurez-vous que les am\u00e9liorations sont r\u00e9ellement importantes pour vos membres et qu'elles sont faciles \u00e0 mettre en \u0153uvre de mani\u00e8re coh\u00e9rente.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Concentrez-vous sur votre tableau de comparaison<\/h4>\n\n\n\n<p>Lorsque vous pr\u00e9sentez votre <a href=\"https:\/\/memberpress.com\/fr\/blog\/create-better-pricing-tables\/\" title=\"\">tableau des prix,<\/a> n'\u00e9noncez pas toutes les caract\u00e9ristiques possibles et imaginables. Trop de d\u00e9tails peuvent conduire \u00e0 une \"paralysie par l'analyse\". Au lieu de cela :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mettre en \u00e9vidence 3 \u00e0 5 caract\u00e9ristiques cl\u00e9s qui diff\u00e9rencient chaque niveau<\/li>\n\n\n\n<li>Utilisez des coches ou des phrases courtes, et non de longues descriptions.<\/li>\n\n\n\n<li>Faire en sorte que l'option m\u00e9diane soit per\u00e7ue comme le choix naturel (le point id\u00e9al de Boucles d'or)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"y2c9W4LtBgRs7vf0EHehP8OSjan6uokAxzriUQ\"><div class=\"responsive-video\"><iframe title=\"Jolies pages de prix (Fonctionnalit\u00e9 MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Wwxtg8YBN-Y?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER &gt;&gt; Les pages de tarification sont tr\u00e8s faciles \u00e0 cr\u00e9er avec Memberpress.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il n'est pas n\u00e9cessaire de faire quelque chose d'extraordinaire. Pensez simplement aux diff\u00e9rents types de personnes qui arrivent sur votre site. Certains sont curieux. D'autres sont pr\u00eats \u00e0 se lancer. D'autres ont besoin d'un peu plus de temps.<\/p>\n\n\n\n<p>En proposant plusieurs options de prix, vous leur donnez la possibilit\u00e9 de choisir ce qui leur convient le mieux sans que vous ayez \u00e0 vous plier en quatre.<\/p>\n\n\n\n<p>Commencez modestement. Observez ce qui se passe. Vous apprendrez ce que les gens veulent r\u00e9ellement, et vous pourrez toujours ajuster votre approche \u00e0 partir de l\u00e0. Concentrez-vous sur les moyens de faciliter la d\u00e9cision des bonnes personnes, et vous ne pourrez pas vous tromper ! <\/p>\n\n\n\n<p>Soyez attentif, adaptez-vous et vous verrez vos adh\u00e9sions et vos revenus augmenter de fa\u00e7on exponentielle !<\/p>\n\n\n\n<p><em>\u00cates-vous pr\u00eat \u00e0 proposer plusieurs niveaux d'adh\u00e9sion sur votre site ? Faites-nous part de vos r\u00e9flexions dans les commentaires ci-dessous. <\/em><\/p>\n\n\n\n<p><strong>Si vous avez trouv\u00e9 cet article utile, suivez-nous sur\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>et\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Vous ne proposez qu'un seul niveau d'adh\u00e9sion ? Vous risquez de passer \u00e0 c\u00f4t\u00e9. D\u00e9couvrez comment la tarification \u00e9chelonn\u00e9e peut vous permettre d'\u00e9largir votre audience, d'augmenter vos revenus et d'apporter une valeur ajout\u00e9e \u00e0 vos membres.<\/p>","protected":false},"author":73814,"featured_media":71430,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[],"class_list":{"0":"post-12797","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Boost your membership site revenue by offering multiple pricing tiers. 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