{"id":13389,"date":"2016-10-05T06:00:29","date_gmt":"2016-10-05T12:00:29","guid":{"rendered":"https:\/\/memberpress.com\/?p=13389"},"modified":"2024-05-20T14:52:20","modified_gmt":"2024-05-20T18:52:20","slug":"how-to-create-a-buzz-around-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-buzz-around-your-membership-site\/","title":{"rendered":"8 fa\u00e7ons de cr\u00e9er un buzz autour de votre site d'adh\u00e9sion"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Si vous souhaitez d\u00e9velopper votre site d'adh\u00e9sion, vous devez faire en sorte que les gens en parlent. Plus facile \u00e0 dire qu'\u00e0 faire, dites-vous ? Nous sommes l\u00e0 pour vous aider.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac086b970839\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac086b970839\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-buzz-around-your-membership-site\/#1_Write_Guest_Posts\" >#1 R\u00e9diger des billets d'invit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-buzz-around-your-membership-site\/#2_Appear_on_Podcasts\" >#2 appara\u00eet sur les podcasts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-buzz-around-your-membership-site\/#3_Run_Contests_and_Giveaways\" >#3 Run Concours et cadeaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-buzz-around-your-membership-site\/#4_Use_a_Refer-a-Friend_Initiative\" >#4 Utiliser une initiative de r\u00e9f\u00e9rence \u00e0 un ami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-buzz-around-your-membership-site\/#5_Give_a_Deadline\" >#5 Donner un d\u00e9lai<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-buzz-around-your-membership-site\/#6_Host_Webinars\" >#6 Accueillir des webinaires<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-buzz-around-your-membership-site\/#7_Be_Present_on_Social_Media\" >#7 \u00catre pr\u00e9sent sur les m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-buzz-around-your-membership-site\/#8_Go_Offline\" >#8 Go Offline<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">L'essentiel est de cr\u00e9er une ambiance dynamique autour de votre site, afin qu'il soit au centre de l'attention. Dans cet article, nous allons passer en revue huit fa\u00e7ons de promouvoir votre site, de g\u00e9n\u00e9rer du trafic, de susciter l'engagement et d'augmenter le nombre d'adh\u00e9sions. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Write_Guest_Posts\"><\/span>#1 R\u00e9diger des billets d'invit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/guest-blogging.jpg\"><img decoding=\"async\" width=\"1254\" height=\"836\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/guest-blogging.jpg\" alt=\"blogueurs invit\u00e9s\" class=\"wp-image-25106\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/guest-blogging.jpg 1254w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/guest-blogging-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/guest-blogging-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/guest-blogging-768x512.jpg 768w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/how-to-create-a-buzz-around-your-membership-site\/\" title=\"\">Publication d'articles sur d'autres sites web<\/a> et les blogs est un excellent moyen de faire conna\u00eetre votre site d'adh\u00e9sion et de cr\u00e9er un engouement autour de lui. Mais il y a deux choses \u00e0 ne pas oublier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, assurez-vous que votre r\u00e9daction est de haute qualit\u00e9 et que le contenu de l'article apporte une valeur ajout\u00e9e. Cela permettra d'attirer l'attention des lecteurs et de les inciter \u00e0 visiter votre site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deuxi\u00e8mement, si vous publiez sur des sites web dans votre domaine sp\u00e9cifique, votre public cible principal lira l'article. Et plus vous publiez d'articles sur des sites web, plus votre site suscitera de l'int\u00e9r\u00eat, ce qui se traduira par une augmentation du trafic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Appear_on_Podcasts\"><\/span>#2 appara\u00eet sur les podcasts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/podcasting.jpg\"><img decoding=\"async\" width=\"1145\" height=\"916\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/podcasting.jpg\" alt=\"podcasting\" class=\"wp-image-25107\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/podcasting.jpg 1145w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/podcasting-300x240.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/podcasting-1024x819.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/podcasting-768x614.jpg 768w\" sizes=\"(max-width: 1145px) 100vw, 1145px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un podcast peut faire forte impression et cr\u00e9er un lien avec des membres potentiels, car il vous permet de faire passer votre personnalit\u00e9, d'expliquer l'importance de votre site d'adh\u00e9sion et de conqu\u00e9rir votre public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une touche personnelle permet de captiver les auditeurs, de gagner leur confiance et de les encourager \u00e0 s'inscrire sur votre site. Pour commencer \u00e0 cr\u00e9er votre propre podcast, consultez notre rubrique <a href=\"https:\/\/memberpress.com\/fr\/7-great-wordpress-podcast-plugins-to-use-on-your-website\/\" title=\"\">article sur les plugins de podcast pour WordPress<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que <a href=\"https:\/\/memberpress.com\/go\/buzzsprout\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">g\u00e9rer son propre podcast<\/a> est une excellente id\u00e9e, mais il est tout aussi important de participer en tant qu'invit\u00e9 aux podcasts d'autres personnes. En faisant appel \u00e0 d'autres personnes, vous touchez un public plus large et vous contribuez \u00e0 faire conna\u00eetre votre site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Run_Contests_and_Giveaways\"><\/span>#3 Run Concours et cadeaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/contests-and-giveaways.jpg\"><img decoding=\"async\" width=\"1189\" height=\"881\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/contests-and-giveaways.jpg\" alt=\"concours et cadeaux\" class=\"wp-image-25108\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/contests-and-giveaways.jpg 1189w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/contests-and-giveaways-300x222.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/contests-and-giveaways-1024x759.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/contests-and-giveaways-768x569.jpg 768w\" sizes=\"(max-width: 1189px) 100vw, 1189px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tout le monde aime les concours et les offres promotionnelles, et l'organisation d'un concours est un moyen efficace de susciter l'int\u00e9r\u00eat de votre public cible et d'interagir avec lui. En outre, l'organisation d'un <a href=\"https:\/\/memberpress.com\/go\/easypromo\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">m\u00e9dias sociaux<\/a> est un excellent moyen de le faire conna\u00eetre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement utiliser votre site web pour encourager les gens \u00e0 revenir ou \u00e0 envoyer leur adresse \u00e9lectronique. Si vous ne savez pas comment vous y prendre pour organiser un concours ou un cadeau en ligne, sachez qu'il existe de nombreux moyens de le faire. <a href=\"https:\/\/memberpress.com\/fr\/create-the-ultimate-contest-with-these-online-giveaway-tools\/\" title=\"\">Des plugins WordPress qui peuvent les g\u00e9rer pour vous<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe \u00e9galement de nombreux types de concours, qu'il s'agisse d'encourager les gens \u00e0 partager ou \u00e0 publier des photos ou des vid\u00e9os, de leur demander de commenter un article de blog ou de fournir une adresse \u00e9lectronique pour participer \u00e0 un jeu-concours. Quel que soit le type de concours que vous choisissez d'organiser, assurez-vous d'en faire la promotion afin de g\u00e9n\u00e9rer le buzz tant recherch\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Use_a_Refer-a-Friend_Initiative\"><\/span>#4 Utiliser une initiative de r\u00e9f\u00e9rence \u00e0 un ami<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/refer-a-friend.jpg\"><img decoding=\"async\" width=\"1365\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/refer-a-friend.jpg\" alt=\"parrainer un ami\" class=\"wp-image-25109\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/refer-a-friend.jpg 1365w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/refer-a-friend-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/refer-a-friend-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/refer-a-friend-768x432.jpg 768w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Essayez de lancer une initiative de recommandation d'amis. Si un membre recommande un ami et que celui-ci s'inscrit sur votre site, offrez-lui une r\u00e9duction, un mois gratuit ou une autre forme d'incitation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En offrant des incitations, vous susciterez l'enthousiasme de vos membres et les encouragerez \u00e0 partager leur amour de votre site avec ceux qui ont des hobbies similaires et qui pourraient d\u00e9j\u00e0 \u00eatre int\u00e9ress\u00e9s par votre produit. Il s'agit d'un r\u00e9servoir important d'abonn\u00e9s potentiels dans lequel vous voudrez puiser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreux <a href=\"https:\/\/memberpress.com\/fr\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\">avantages de la cr\u00e9ation d'un programme d'affiliation pour votre site d'adh\u00e9sion<\/a>et avec <a href=\"https:\/\/www.affiliateroyale.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">le bon plugin<\/a>La mise en route est \u00e9tonnamment facile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Give_a_Deadline\"><\/span>#5 Donner un d\u00e9lai<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/deadline.jpg\"><img decoding=\"async\" width=\"1173\" height=\"894\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/deadline.jpg\" alt=\"d\u00e9lai\" class=\"wp-image-25110\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/deadline.jpg 1173w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/deadline-300x229.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/deadline-1024x780.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/deadline-768x585.jpg 768w\" sizes=\"(max-width: 1173px) 100vw, 1173px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous venez de lancer votre site d'adh\u00e9sion ou si vous souhaitez simplement stimuler les ventes, il est souvent int\u00e9ressant de proposer un prix de lancement ou une remise pendant un certain temps pour attirer les abonn\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utiliser un <a href=\"https:\/\/optinmonster.com\/docs\/create-countdown-timer-optin\/\" target=\"_blank\" rel=\"noopener\">compte \u00e0 rebours<\/a> sur votre site, indiquant aux visiteurs la date de fin de l'offre, afin de les inciter \u00e0 s'inscrire avant la date limite. Plus important encore, annoncez l'offre sur les m\u00e9dias sociaux, dans une campagne d'e-mailing et dans des bulletins d'information pour cr\u00e9er un engouement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une autre option consiste \u00e0 faire payer le prix fort mais \u00e0 n'autoriser les gens \u00e0 s'inscrire que pour une p\u00e9riode d\u00e9termin\u00e9e. Ou, si vous \u00eates <a href=\"https:\/\/memberpress.com\/fr\/sell-courses-on-wordpress\/\" target=\"_blank\" rel=\"noopener\">organiser un cours en ligne<\/a>Le nombre de places est limit\u00e9. La peur de rater quelque chose incite les gens \u00e0 s'inscrire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Host_Webinars\"><\/span>#6 Accueillir des webinaires<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/webinar.jpg\"><img decoding=\"async\" width=\"1183\" height=\"887\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/webinar.jpg\" alt=\"webinaire\" class=\"wp-image-25111\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/webinar.jpg 1183w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/webinar-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/webinar-1024x768.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/webinar-768x576.jpg 768w\" sizes=\"(max-width: 1183px) 100vw, 1183px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un autre excellent moyen de cr\u00e9er un buzz et de faire cro\u00eetre votre site consiste \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\">accueillir des webinaires<\/a>. Un webinaire vous donne l'occasion de pr\u00e9senter votre site et tout ce qu'il peut faire. Les webinaires permettent \u00e9galement de nouer des relations avec des abonn\u00e9s potentiels, ce qui peut favoriser les ventes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que l'organisation d'un webinaire puisse \u00eatre \u00e9prouvante pour les nerfs, si elle est correctement planifi\u00e9e, elle peut vous aider \u00e0 vous imposer en tant qu'expert dans votre domaine. Veillez toujours \u00e0 promouvoir votre webinaire \u00e0 l'avance, afin de susciter l'enthousiasme et l'excitation. Plus il y a de personnes qui s'inscrivent \u00e0 votre \u00e9v\u00e9nement, plus les conversions de spectateurs en nouveaux membres sont \u00e9lev\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Be_Present_on_Social_Media\"><\/span>#7 \u00catre pr\u00e9sent sur les m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/social-media.jpg\"><img decoding=\"async\" width=\"1373\" height=\"764\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/social-media.jpg\" alt=\"cr\u00e9er un buzz autour de votre site d&#039;adh\u00e9sion gr\u00e2ce aux m\u00e9dias sociaux\" class=\"wp-image-25112\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/social-media.jpg 1373w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/social-media-300x167.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/social-media-1024x570.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/social-media-768x427.jpg 768w\" sizes=\"(max-width: 1373px) 100vw, 1373px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9tablissez une pr\u00e9sence sur les m\u00e9dias sociaux afin de vous faire des adeptes et d'attirer du trafic sur votre site. Une fois que vous \u00eates populaire, si vous souhaitez promouvoir un concours, annoncer une r\u00e9duction ou partager des nouvelles passionnantes, vous disposez d'une plateforme pour faire passer le mot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour devenir un acteur important sur les m\u00e9dias sociaux, vous devez \u00eatre visible. Publiez, suivez, aimez et partagez r\u00e9guli\u00e8rement pour atteindre votre public cible. Utilisez des images et des vid\u00e9os qui attirent l'attention. Engagez-vous et interagissez avec vos followers en leur posant des questions et en \u00e9crivant des commentaires int\u00e9ressants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encourager les gens \u00e0 visiter votre site web et \u00e0 s'y inscrire par le biais de concours, d'incitations et de cadeaux est un moyen simple et efficace de cr\u00e9er un buzz sur les m\u00e9dias sociaux \u00e0 propos de votre site d'adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas non plus qu'il n'est pas n\u00e9cessaire d'\u00eatre pr\u00e9sent sur toutes les plateformes sociales existantes. Choisissez les <a href=\"https:\/\/memberpress.com\/fr\/choose-social-media-platforms\/\" title=\"\">les plates-formes les plus pertinentes pour votre entreprise<\/a>Si l'on ne peut pas s'attendre \u00e0 ce qu'il y ait un changement, il faut alors concentrer ses efforts plut\u00f4t que de se disperser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un autre moyen de faire parler de votre site est de faire de la publicit\u00e9 sur les m\u00e9dias sociaux. Bien que cela puisse vous co\u00fbter cher, faire appara\u00eetre votre tweet en haut d'un fil Twitter ou cr\u00e9er une belle publicit\u00e9 accrocheuse sur Facebook est un excellent moyen de se faire remarquer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Go_Offline\"><\/span>#8 Go Offline<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/in-person-meeting.jpg\"><img decoding=\"async\" width=\"1253\" height=\"836\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/in-person-meeting.jpg\" alt=\"cr\u00e9er un buzz autour de votre site d&#039;adh\u00e9sion par le biais d&#039;une rencontre en personne\" class=\"wp-image-25114\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/in-person-meeting.jpg 1253w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/in-person-meeting-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/in-person-meeting-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/10\/in-person-meeting-768x512.jpg 768w\" sizes=\"(max-width: 1253px) 100vw, 1253px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Il est facile d'oublier l'importance des activit\u00e9s hors ligne. Pourtant, les <a href=\"https:\/\/jarvee.com\/how-to-create-offline-engagement-for-your-online-business\/\" target=\"_blank\" rel=\"noopener\">\u00eatre pr\u00e9sent hors ligne<\/a> est \u00e9galement un moyen efficace de susciter l'int\u00e9r\u00eat pour votre entreprise. Veillez \u00e0 participer \u00e0 des \u00e9v\u00e9nements, \u00e0 des conf\u00e9rences sectorielles et \u00e0 des r\u00e9unions. Faire un effort suppl\u00e9mentaire en pr\u00e9sentant des ateliers ou en \u00e9tant l'un des principaux orateurs d'un s\u00e9minaire contribue \u00e0 rehausser le profil de votre site d'affiliation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous interagissez avec les gens en face \u00e0 face, ils sont plus susceptibles de se souvenir de vous et de votre site. C'est un \u00e9l\u00e9ment cl\u00e9 pour inciter les gens \u00e0 s'engager avec vous en ligne, \u00e0 rejoindre votre site et \u00e0 le promouvoir aupr\u00e8s de leurs amis et des personnes qui vous suivent.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">R\u00e9flexions finales<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous savez comment cr\u00e9er un buzz autour de votre site d'adh\u00e9sion, choisissez l'une des solutions ci-dessus et commencez !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Veuillez utiliser la section des commentaires pour partager vos id\u00e9es sur la fa\u00e7on dont vous allez cr\u00e9er de l'enthousiasme pour votre site d'adh\u00e9sion. Nous serions ravis d'avoir de vos nouvelles !<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez 8 strat\u00e9gies efficaces pour cr\u00e9er un buzz autour de votre site d'adh\u00e9sion et attirer plus d'abonn\u00e9s.<\/p>","protected":false},"author":2122,"featured_media":15086,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[],"class_list":["post-13389","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Create a buzz around your membership site with these 8 effective strategies. 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