Offer Discounts<\/a><\/li>
Include Exclusive Content<\/a><\/li>
Follow Up<\/a><\/li><\/ul><\/li>
Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n
\n
$\"Ghostbusters$ <\/a><\/figure>\n<\/div>\n\n\n
In this article we\u2019ll clue you in on the best tool for marketing webinars. We\u2019ll also go over\u2026<\/p>\n\n\n\n
- And most importantly, how <\/strong>to encourage interested webinar viewers to become customers<\/strong><\/li>\n<\/ul>\n\n\n\n
  So let\u2019s get to it!<\/p>\n\n\n\n
  <\/span>Why Should You Use Webinars for Marketing?<\/span><\/h2>\n\n\n\n
  Webinars can be an extremely effective <\/strong>way to grow your online business. This is true whether you run a membership site or you sell products, like subscription boxes<\/a>, or services, like copywriting <\/a> or music lessons<\/a>.<\/p>\n\n\n\n
  $\"Young$ <\/a><\/figure>\n\n\n\n
  Webinars are a great way to gain exposure. By promoting and running them, you\u2019ll increase followers<\/strong> on social media and help drive traffic<\/strong> to your site.<\/p>\n\n\n\n
  By placing your webinar registration behind a gate (or paywall)<\/a>, you can also use webinars to collect email addresses and grow your marketing list<\/strong>.<\/p>\n\n\n\n
  \n\tLEARN >> What's the Best Paywalling Plugin for WordPress?<\/a>\n<\/div>\n\n\n\n\n
  Not only that, webinars can set you apart from your competitors<\/strong>, give you authority <\/strong>in your field, and help you sell <\/strong>your products and services.<\/p>\n\n\n\n
  Webinars give you an opportunity to display your pages<\/strong>, sell the importance of your content, and explain how\u00a0people will benefit from\u00a0signing up or buying your stuff. <\/p>\n\n\n\n
  They\u2019re the ideal forum for convincing potential customers that you\u2019ve got just what they need.<\/p>\n\n\n\n
  \n\n\n\n
  PRO TIP<\/strong><\/h4>\n\n\n\n
  If you run a subscription or membership site, you can also turn your webinars into a passive income stream<\/strong> by selling them as premium content<\/strong>. <\/p>\n\n\n\n
  Plus, regular, recurring webinars will make your members feel like they\u2019re getting their money\u2019s worth, and they\u2019ll add an exciting dimension to your business. All the stuff that factors into member retention<\/strong>.<\/p>\n\n\n\n
  \n\n\n\nThe Webinar Tool \u2013 Crowdcast<\/h2>\n\n\n\n
  $\"Crowdcast$ <\/a><\/figure>\n\n\n\n
  Not only is it ridiculously easy to use, Crowdcast integrates seamlessly with MemberPress<\/a>.<\/p>\n\n\n\n
  It\u2019s also got unlimited replays<\/strong>, making it possible to take advantage of that passive income potential <\/strong>we mentioned above. <\/p>\n\n\n\n
  <\/span>Tips for Running a Successful Webinar <\/span><\/h2>\n\n\n\n
  Once you\u2019ve got the right tools in place, it\u2019s all about preparation.<\/p>\n\n\n\n
  To run a successful marketing webinar, you\u2019ll first need to figure out:<\/p>\n\n\n\n
  \n
  What you want your webinar to accomplish right away (increase brand awareness, grow your email list, sell memberships, etc.)<\/li>\n\n\n\n
  Who your target audience is<\/a><\/li>\n\n\n\n
  What you want them to learn<\/li>\n<\/ul>\n\n\n\n
  Then you can tailor your event accordingly.<\/p>\n\n\n\n
  <\/span>Choose a Relevant Topic<\/span><\/h3>\n\n\n\n
  Make sure you choose a topic that\u2019s interesting and adds value. It should be something that resonates with your target audience and solves a problem they have. <\/p>\n\n\n\n
  Ideally, try to come up with something your audience can\u2019t resist. <\/p>\n\n\n\n
  $\"Two$ <\/a><\/figure>\n\n\n\n
  Struggling for inspiration? Here are a few topic tips:<\/p>\n\n\n\n
  \n
  Think of questions you\u2019re often asked<\/strong> by customers<\/li>\n\n\n\n
  Visit a few forums <\/strong>in your industry, and look for the most-mentioned areas of concern<\/li>\n\n\n\n
  Find your highest traffic blog posts<\/strong>, and build your topic off that<\/li>\n\n\n\n
  Consult your list of customer pain points<\/strong><\/a><\/li>\n\n\n\n
  Visit a few of your competitors\u2019 sites, then hunt down their webinars with highest attendance or their highest traffic blog posts<\/li>\n<\/ul>\n\n\n\n<\/span>Team Up with Other Experts<\/span><\/h3>\n\n\n\n
  Especially since you\u2019re new to webinars, consider teaming up with other leaders in your field. You can do things like\u2026<\/p>\n\n\n\n
  $\"Man$ <\/a><\/figure>\n\n\n\n
  \n
  Interview <\/strong>industry experts or influencers<\/li>\n\n\n\n
  Co-host <\/strong>with a colleague<\/li>\n\n\n\n
  Even let your guest lead<\/strong> the webinar<\/li>\n<\/ul>\n\n\n\n
  Teaming up can ease some of the pressure. And it can attract a larger crowd of viewers, since each speaker will bring their own following. <\/p>\n\n\n\n
  <\/span>Create a Webinar Registration Landing Page<\/span><\/h3>\n\n\n\n
  Though you\u2019ll use a webinar platform (like Crowdcast) to host your webinar, you want to create the registration landing page on your website<\/em><\/strong>. <\/p>\n\n\n\n
  That way you can point all your webinar marketing materials to your site\u2019s URL<\/strong>, and collect as much SEO juice<\/strong> as possible from of the event.<\/p>\n\n\n\n
  Crowdcast (and most other platforms) have a registration embed code<\/strong> you can paste into your on-site landing page.<\/p>\n\n\n\n
  \n\tLEARN >> How to Create a High-Converting Landing Page Step by Step<\/a>\n<\/div>\n\n\n\n\n
  Also, although not everyone who signs up will show up, the fact that someone has taken time to register makes them a legitimate lead<\/strong>. <\/p>\n\n\n\n
  Stay in contact with these people, promote future webinars, and keep your business at the forefront of their minds.<\/p>\n\n\n\n
  <\/span>Promote Your Webinar<\/span><\/h3>\n\n\n\n $\"Free$ <\/a><\/figure>\n\n\n\n
  Bottom line is, if you don\u2019t promote your webinar, people won\u2019t attend. In some ways, your webinar promotion is more important than the webinar itself. <\/p>\n\n\n\n
  Start advertising anywhere from 1 month to 2 weeks in advance<\/strong> by putting together a webinar promotion campaign<\/strong>. You can include elements such as:<\/p>\n\n\n\n
  \n
  Announcement email<\/li>\n\n\n\n
  Topical blog post<\/li>\n\n\n\n
  Promotional video<\/a><\/li>\n\n\n\n
  Organic and paid social media advertising<\/a><\/li>\n\n\n\n
  Paid Google Search ads<\/li>\n\n\n\n
  Inclusion in your newsletter<\/li>\n\n\n\n
  Display ads<\/a> on your site<\/li>\n\n\n\n
  Maybe even a social media giveaway<\/a> (these can be very effective marketing tools for webinars)<\/li>\n<\/ul>\n\n\n\n
  Even with a small budget<\/strong>, you can easily put together a powerful webinar promotion campaign. All it takes is preparation and dedication.<\/p>\n\n\n\n
  \n\tLEARN >> How to Use Google Ads<\/a>\n<\/div>\n\n\n\n\n
  Be sure to build excitement around your event<\/strong>. For example, write a blog post that gets people fired up about your topic.<\/p>\n\n\n\n
  Create a short overview video<\/strong>. Then use it in paid YouTube ads, and include it on your landing page. <\/p>\n\n\n\n
  Registrations are the goal<\/strong>. So the more people who know about your webinar the better.<\/p>\n\n\n\n
  Create and schedule an email sequence<\/h4>\n\n\n\n
  As part of your marketing and follow up, you\u2019ll want to create what\u2019s called an email sequence<\/strong>.<\/p>\n\n\n\n
  $\"Illustration$ <\/a><\/figure>\n\n\n\n
  This is a series of emails sent out at specific intervals (an email drip<\/a>). The emails are designed to increase attendance by reminding attendees about, and maintaining their interest in, the upcoming webinar. <\/p>\n\n\n\n
  Sequence emails should go out on a schedule something like this:<\/p>\n\n\n\n
  \n
  Email 1: Confirmation immediately after registering<\/li>\n\n\n\n
  Email 2: 5 days out<\/li>\n\n\n\n
  Email 3: 3 days out<\/li>\n\n\n\n
  Email 4: 1 day before<\/li>\n\n\n\n
  Email 5: 15 minutes before<\/li>\n\n\n\n
  Email 6: Follow up (couple of hours after the webinar)<\/li>\n<\/ul>\n\n\n\n
  The final email in the series (the follow up<\/strong>) should also include a call to action (CTA) <\/strong>urging registrants to join your membership, subscribe, make a purchase, or do whatever the goal may be.<\/p>\n\n\n\n
  <\/span>Planning the Presentation<\/span><\/h3>\n\n\n\n
  A webinar should last about 30 minutes to 1 hour<\/strong>. Any longer and people start to lose interest. Keep your chat relatively fast-paced and use a fun, conversational tone.<\/p>\n\n\n\n
  Back up what you say with facts and examples<\/strong> and make sure the presentation is well organized so people can easily follow along. <\/p>\n\n\n\n
  Where possible, use visuals<\/strong> \u2013 clear and concise slides, relevant pictures, and fun animations. These will impress your audience and help keep them engaged.<\/p>\n\n\n\n
  Well before the live event, be sure to practice your presentation<\/strong> a few times, and test sound quality to make sure your viewers can hear you clearly.<\/p>\n\n\n\n
  Use a discussion flow<\/h4>\n\n\n\n $\"Man$ <\/a><\/figure>\n\n\n\n
  A discussion flow is a document you prepare in advance to keep you on track<\/strong> and give you a reference point if you end up off in the weeds.<\/p>\n\n\n\n
  You can think of it like a very loose script of sorts. In your discussion flow, separate your topics by section, then list main points and any statistics and references you plan to include.<\/p>\n\n\n\n
  If you\u2019re presenting with a co-host, it can be super helpful to separate out sections where you and they chime in<\/strong>. This way no one person dominates for the duration.<\/p>\n\n\n\n
  Remember to relax<\/h4>\n\n\n\n
  Authenticity <\/em><\/strong>is the #1 key to a successful webinar. So relax! If you fumble a few words here and there, that\u2019s okay!<\/p>\n\n\n\n
  No one expects you to be perfect<\/strong>. A few stutters or a technical glitch here and there show you\u2019re a real person and reminds your audience you\u2019ve set aside time to give them your undivided attention. <\/p>\n\n\n\n
  $\"relaxed$ <\/a><\/figure>\n\n\n\n
  <\/span>Question and Answer Session<\/span><\/h3>\n\n\n\n
  At the end of the webinar you\u2019ll need to run a Q+A session<\/strong>, which is a favorite among webinar attendees.<\/p>\n\n\n\n
  If you\u2019re particularly nervous about this part of the webinar, ask people to send questions in advance<\/strong>. <\/p>\n\n\n\n
  You can then fill the session with questions you\u2019ve already prepared the answers to.<\/p>\n\n\n\n
  The most important thing to remember is to relax <\/strong>and enjoy the presentation. Your personality will come across during the webinar and help to make it a success.<\/p>\n\n\n\n
  How to Turn Webinar Attendees\u00a0into Customers<\/h2>\n\n\n\n
  Now you\u2019ve got some solid tips to help you run a successful webinar. Now how do transform your attendees\u00a0into customers?<\/p>\n\n\n\n
  Fortunately, there are a few tried-and-true strategies<\/strong>!<\/p>\n\n\n\n
  <\/span>Offer Discounts<\/span><\/h3>\n\n\n\nConsider offering a discount to attendees. If they\u2019re watching your webinar, they\u2019re already interested in your niche. A membership, service, or product discount coupon<\/a>\u00a0may be just the push they need.<\/p>\n\n\n\n
  Also, offering a discount can do double duty<\/strong> by helping increase registrations<\/strong> (that is, if you advertise it in your promotional campaign).<\/p>\n\n\n\n
  <\/span>Include Exclusive Content<\/span><\/h3>\n\n\n\n
  With each webinar you run, be sure to create and mention content available only to customers<\/strong>. <\/p>\n\n\n\n
  This might be worksheets<\/strong>, templates<\/strong>, case studies<\/strong>, a free gift<\/strong> of some sort \u2013anything that adds value and is relevant to the webinar. <\/p>\n\n\n\n
  $\"Free$ <\/a><\/figure>\n\n\n\n
  Irresistible content is a great way to encourage people to sign up during or after the event.<\/p>\n\n\n\n
  <\/span>Follow Up<\/span><\/h3>\n\n\n\n
  Although people may not sign up on the day of the event, it doesn\u2019t mean they aren\u2019t considering it. And anyone who registers has expressed interest<\/strong> \u2013 whether they actually attend or not.<\/span><\/p>\n\n\n\n
  So make sure you follow up with everyone on your list of registrants<\/strong>.<\/span> Email is the best way to pull this off.<\/p>\n\n\n\n
  As mentioned earlier, you\u2019ll want to design an email series ending with a follow up<\/strong> email. And this final email should include a CTA <\/strong>to make a purchase. <\/p>\n\n\n\n
  $\"Call$ <\/a><\/figure>\n\n\n\n
  Your best bet is to use an email marketing<\/a> autoresponder<\/strong> (like ActiveCampaign<\/a> or ConvertKit<\/a>). These platforms allow you to separate out your list of registrants <\/strong>into segments <\/strong>automatically.<\/p>\n\n\n\n
  With a segmented audience, you can tailor your CTA <\/strong>to target individuals who attended your entire webinar, left early, didn\u2019t attend at all, and so on.<\/p>\n\n\n\n
  <\/span>Final Thoughts<\/span><\/h2>\n\n\n\n
  Now that you\u2019ve got a good idea of how <\/span>to use webinars to market your website, you should be ready to get started!<\/span><\/p>\n\n\n\n
  Remember, all you need is your WordPress <\/strong>website, MemberPress<\/a><\/strong>, and a good webinar platform like Crowdcast<\/a><\/strong>. Throw in a bit of hard work <\/strong>and creativity<\/strong>, and you\u2019re destined to kill it with this unique marketing tool!<\/p>\n\n\n\n
  \n\t\n\t\t
  \n\t\t\t $\"cta$ \n\t\t<\/div>\n\t\t
  \n\t\t\t
  Get MemberPress Today!<\/h3>\n\t\t\t
  Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t
  \n\t\t\t\t \n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t $\"arrow\"$ \n\t\t\t\t<\/a>\n\t\t\t\t See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
  Are you ready to use webinars to promote your membership site? Please share your thoughts in the comments below.<\/span><\/i><\/p>\n\n\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
  Looking for a way to raise awareness and grow your site? A webinar may be just the ticket. Although running a webinar may seem daunting, it\u2019s super easy if you\u2019ve got the right tools. In this article we\u2019ll clue you in on the best tool for marketing webinars. We\u2019ll also go over\u2026 So let\u2019s get [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":49838,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[342],"class_list":{"0":"post-13394","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-webinar","9":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t