{"id":13556,"date":"2016-09-28T12:28:25","date_gmt":"2016-09-28T18:28:25","guid":{"rendered":"https:\/\/memberpress.com\/?p=13556"},"modified":"2017-09-19T16:56:49","modified_gmt":"2017-09-19T22:56:49","slug":"using-twitter-for-your-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/using-twitter-for-your-business\/","title":{"rendered":"Utiliser Twitter pour votre entreprise"},"content":{"rendered":"<p>En tant que l'un des <a href=\"https:\/\/memberpress.com\/fr\/how-to-increase-your-likes-and-follows-on-social-media\/\">les cinq plus grandes plateformes de m\u00e9dias sociaux<\/a>Twitter joue un r\u00f4le essentiel dans la connexion de notre monde du XXIe si\u00e8cle. Vous connaissez peut-\u00eatre les tweets et les hashtags, mais saviez-vous que vous pouviez cibler un public aussi unique que votre entreprise ? Oui, c'est possible ! Et nous aimerions vous montrer comment utiliser cet \u00e9norme outil de r\u00e9seautage \u00e0 votre avantage. Saviez-vous que Twitter a r\u00e9cemment mis en place des fonctionnalit\u00e9s visant \u00e0 am\u00e9liorer les interactions sociales et de service de votre entreprise ? Oui, c'est le cas ! C'est pourquoi nous vous donnons un aper\u00e7u de ce qu'est Twitter, de la mani\u00e8re de l'utiliser et de certaines de ses nouvelles fonctionnalit\u00e9s, afin que vous vous d\u00e9marquiez de la masse des m\u00e9dias sociaux.<\/p>\n<p>Vous n'avez pas encore cr\u00e9\u00e9 de compte Twitter pour votre entreprise ? Pourquoi ne l'avez-vous pas fait ? Twitter est un moyen ph\u00e9nom\u00e9nal d'\u00e9tablir et de cr\u00e9er votre marque, de d\u00e9velopper une base fid\u00e8le de fans et de clients, et d'interagir avec les leaders de votre secteur d'activit\u00e9. Les tweets peuvent \u00e9galement attirer les clients vers votre blog et votre site web, en les invitant \u00e0 en savoir plus sur vous et votre entreprise.<\/p>\n<p>Et saviez-vous que <a href=\"https:\/\/business.twitter.com\/en\/basics.html\">Twitter propose une page d\u00e9di\u00e9e \u00e0 la cr\u00e9ation de comptes professionnels.<\/a>En plus de vous donner des conseils et des astuces sur Twitter, cette formation vous permettra de vous familiariser avec les tweets et les hashtags. Il s'agit d'un cours de base sur Twitter, o\u00f9 vous apprendrez ce que sont les tweets, les retweets (ou RT), les TT, les hashtags, les mentions, ainsi que toute la terminologie et les meilleures pratiques li\u00e9es \u00e0 l'utilisation de la plateforme. Il s'agit d'informations pr\u00e9cieuses, mais nous souhaitons vous faciliter la t\u00e2che pour que vous puissiez vous familiariser avec Twitter. Vous trouverez ci-dessous quelques conseils rapides pour ouvrir votre compte, et si c'est d\u00e9j\u00e0 le cas, nous avons d'autres conseils pour vous aider \u00e0 utiliser les outils de Twitter dans le cadre de votre activit\u00e9.<\/p>\n<h4>Pour les nouveaux utilisateurs<\/h4>\n<ul>\n<li>Cr\u00e9ez votre compte Twitter - c'est gratuit.\n<ul>\n<li>Utilisez un pseudonyme (@twitterusername) qui identifie clairement votre entreprise.<\/li>\n<li>Utilisez une image de profil facilement reconnaissable, comme votre logo.<\/li>\n<li>Lors de la cr\u00e9ation de votre biographie, faites en sorte que chaque mot compte. La personnalit\u00e9 de Twitter est vivante et rapide, alors assurez-vous que votre biographie refl\u00e8te cette personnalit\u00e9.<\/li>\n<li>Utilisez une photo d'en-t\u00eate qui refl\u00e8te l'image de votre entreprise.<\/li>\n<li>\u00c9pinglez un tweet (qui reste en haut de votre fil) que vos clients ne manqueront pas - un tweet qui met en avant des offres sp\u00e9ciales, des services, des promotions, etc.<\/li>\n<\/ul>\n<\/li>\n<li>Suivre et \u00eatre suivi\n<ul>\n<li>Faites de la publicit\u00e9 pour votre adresse Twitter sur toutes les autres plateformes, et m\u00eame dans votre magasin, si vous en avez un.<\/li>\n<li>Participez aux conversations li\u00e9es \u00e0 votre secteur d'activit\u00e9 en recherchant des hashtags et des mots-cl\u00e9s.<\/li>\n<li>Suivez les influenceurs et les grands noms de votre secteur.<\/li>\n<li>Demandez des retweets et envisagez d'offrir des prix, des r\u00e9ductions ou des coupons pour vos services ou vos produits.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4>Pour tous les utilisateurs<\/h4>\n<ul>\n<li>Contenu\n<ul>\n<li>Comme pour toutes les plateformes de m\u00e9dias sociaux, veillez \u00e0 cr\u00e9er et \u00e0 partager un contenu attrayant (dans ce cas, il doit tenir en 140 caract\u00e8res ou moins).<\/li>\n<li>Pensez \u00e0 utiliser des \u00e9l\u00e9ments visuels tels que les GIF, les MEME et les emojis. (Un conseil de prudence : Faites preuve de tact. Il n'y a pas de mal \u00e0 \u00eatre dr\u00f4le et d\u00e9contract\u00e9, mais n'oubliez pas que c'est votre entreprise que vous pr\u00e9sentez ; veillez \u00e0 faire preuve de professionnalisme).<\/li>\n<li>Utilisez des hashtags pertinents, partagez des retweets int\u00e9ressants et r\u00e9pondez de mani\u00e8re appropri\u00e9e \u00e0 ceux qui interagissent avec vous.<\/li>\n<li>Impliquez-vous et participez aux conversations sur Twitter. Si vous vous sentez submerg\u00e9 par le nombre de tweets dans votre fil, cr\u00e9ez des listes Twitter sur votre profil ou utilisez la fonction <a href=\"https:\/\/memberpress.com\/fr\/tools-to-manage-your-social-media\/\">outils de m\u00e9dias sociaux<\/a> pour vous aider \u00e0 organiser votre compte.<\/li>\n<li>Invitez vos employ\u00e9s \u00e0 partager les tweets de votre entreprise sur leurs comptes Twitter personnels.<\/li>\n<li>Utilisation <a href=\"https:\/\/business.twitter.com\/en\/analytics.html\">Analyse de Twitter<\/a> pour mesurer l'engagement et le retour sur investissement.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Maintenant que vous avez cr\u00e9\u00e9 votre compte et que vous faites tout ce qu'il faut sur Twitter, passons \u00e0 l'\u00e9tape suivante. Les tendances sur les plateformes de m\u00e9dias sociaux sont en constante \u00e9volution, tout comme les outils permettant de les utiliser. Twitter propose d\u00e9sormais de formidables outils pour les entreprises, tels que la publicit\u00e9 sur Twitter, les messages directs et les commentaires des clients.<\/p>\n<h4>Publicit\u00e9<\/h4>\n<p>Envisagez d'utiliser votre tweet comme une publicit\u00e9 pour votre entreprise. Twitter indique clairement que les tweets, comptes et tendances pay\u00e9s sont \"promus\". Votre tweet promu appara\u00eetra dans les fils d'utilisateurs dont l'historique et l'activit\u00e9 indiquent qu'ils pourraient \u00eatre le public id\u00e9al pour votre entreprise. Pour en savoir plus <a href=\"https:\/\/business.twitter.com\/en\/help\/troubleshooting\/how-twitter-ads-work.html\">Page publicitaire de Twitter<\/a>. Cette <a href=\"https:\/\/www.singlegrain.com\/twitter\/do-twitter-ads-really-work\/\">blog<\/a> partage \u00e9galement d'excellents conseils sur l'utilisation des publicit\u00e9s sur Twitter.<\/p>\n<h4>Messages directs et liens profonds<\/h4>\n<p>Lorsque vous interagissez avec vos clients en r\u00e9pondant \u00e0 des mentions ou en entamant des conversations, vous fournissez un service client direct et imm\u00e9diat. Mais parce que les clients souhaitent parfois une session plus priv\u00e9e avec vous ou avec un repr\u00e9sentant de votre entreprise, Twitter propose un outil de messages directs qui vous donne un lien profond dans un tweet, permettant aux utilisateurs d'envoyer un message direct et priv\u00e9 \u00e0 votre entreprise. Pensez-y comme au centre d'appel du service client\u00e8le du futur : plus besoin de mettre les clients en attente en \u00e9coutant de la musique d'ascenseur jusqu'\u00e0 ce que le prochain repr\u00e9sentant soit disponible.<\/p>\n<h4>Commentaires des clients<\/h4>\n<p>Twitter propose un autre outil formidable, le Customer Feedback, qui permet aux clients de partager en priv\u00e9 leurs opinions sur leurs exp\u00e9riences avec vos services et vos produits. Cette fonctionnalit\u00e9 permet \u00e0 votre entreprise de collecter des donn\u00e9es \u00e0 partir de courtes enqu\u00eates \u00e0 la fin d'une conversation par message direct.<\/p>\n<p>Convaincu ? Nous l'esp\u00e9rons. Twitter est peut-\u00eatre l'un des outils de m\u00e9dias sociaux les plus efficaces en termes de temps. Comme vous le savez, le temps est une denr\u00e9e pr\u00e9cieuse dans ce monde o\u00f9 tout va tr\u00e8s vite. Composer un tweet et l'envoyer en direct, o\u00f9 les clients peuvent le lire rapidement et imm\u00e9diatement, est un moyen efficace de se faire remarquer et de promouvoir sa marque.<\/p>\n<p>Nous aimerions que vous preniez un peu de ce temps et que vous nous fassiez part de vos commentaires sur notre article. Utilisez-vous Twitter ? Quels sont vos secrets les mieux gard\u00e9s pour l'utiliser \u00e0 des fins professionnelles ? Laissez vos commentaires ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>As one of the big-five social media platforms, Twitter plays an integral part in connecting our twenty-first century world. You may be familiar with tweets and hashtags, but did you know you can target an audience as unique as your business? You can! And we\u2019d like to show you how to use this huge networking [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":15088,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,1],"tags":[175],"class_list":{"0":"post-13556","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-uncategorized","10":"tag-internet-business","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"As one of the big-five social media platforms, Twitter plays an integral part in connecting our twenty-first century world. 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