Mais comment produire une page d'atterrissage efficace qui fasse vraiment la diff\u00e9rence ?<\/p>\n\n\n\n

Dans cet article, nous verrons pourquoi vous devriez cr\u00e9er une page d'atterrissage pour votre site d'adh\u00e9sion, et nous discuterons des outils et des solutions disponibles pour vous aider \u00e0 en cr\u00e9er une.<\/p>\n\n\n\n

Et surtout, nous analyserons les caract\u00e9ristiques qui produiront le type de page d'atterrissage qui vous permettra de d\u00e9velopper avec succ\u00e8s votre projet d'adh\u00e9sion.<\/p>\n\n\n\n

<\/span>Pourquoi votre site d'adh\u00e9sion a-t-il besoin d'une page d'atterrissage ?<\/span><\/h2>\n\n\n\n
Votre site d'adh\u00e9sion re\u00e7oit peut-\u00eatre du trafic mais n'enregistre pas un grand nombre d'inscriptions. Il se pourrait bien que votre dernier obstacle marketing - la conclusion de la vente - ne soit pas \u00e0 la hauteur. C'est l\u00e0 qu'intervient la page d'atterrissage.<\/p>\n\n\n\n
L'objectif d'une page d'atterrissage est d'inciter les gens \u00e0 agir. Dans le cas d'un site d'adh\u00e9sion, le r\u00f4le d'une page de renvoi est d'encourager les gens \u00e0 s'abonner \u00e0 votre site. Une page d'atterrissage \u00e0 fort taux de conversion pourrait \u00eatre la solution id\u00e9ale pour votre entreprise.<\/p>\n\n\n\n
Une page d'atterrissage est distincte de votre site et pr\u00e9sente des caract\u00e9ristiques diff\u00e9rentes. Elle peut ne pas avoir d'en-t\u00eate, de pied de page ou de barres lat\u00e9rales, et les informations disponibles sur la page visent uniquement \u00e0 persuader les visiteurs de s'inscrire.<\/p>\n\n\n\n
La page d'atterrissage n'est pas l'endroit o\u00f9 les visiteurs se rendent pour consulter vos derniers articles de blog ou lire votre page d'information. Tout ce qui est affich\u00e9 sur la page est sp\u00e9cifiquement con\u00e7u pour guider votre public vers une seule chose : la conversion.<\/p>\n\n\n\n
Alors, comment cr\u00e9er une page d'atterrissage pour les membres avec l'objectif unique et cibl\u00e9 d'inciter les gens \u00e0 s'inscrire ? Poursuivez votre lecture pour le d\u00e9couvrir !<\/p>\n\n\n\n
<\/span>Comment d\u00e9marrer<\/span><\/h2>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreux th\u00e8mes WordPress, en particulier les th\u00e8mes r\u00e9cents, comprennent un mod\u00e8le de page d'atterrissage. Si vous achetez un nouveau th\u00e8me, v\u00e9rifiez la liste des fonctionnalit\u00e9s pour voir si une page d'atterrissage est incluse. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez achet\u00e9 ou utilisez un th\u00e8me sans page d'atterrissage, ne vous inqui\u00e9tez pas. Il existe des plugins et des solutions WordPress que vous pouvez utiliser \u00e0 la place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Divi_Builder\"><\/span>Le constructeur Divi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-1024x430.png\" alt=\"\" class=\"wp-image-25416\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-1024x430.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-300x126.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-768x323.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-1536x645.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM.png 1807w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/go\/elegantthemes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Le constructeur Divi<\/a>, \u00e0 partir de <a href=\"https:\/\/www.elegantthemes.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Th\u00e8mes \u00e9l\u00e9gants<\/a>, est un outil impressionnant. Ce plugin de cr\u00e9ation de pages par glisser-d\u00e9poser peut \u00eatre utilis\u00e9 avec n'importe quel th\u00e8me WordPress et offre des possibilit\u00e9s infinies pour cr\u00e9er votre propre page d'accueil personnalis\u00e9e.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Gg6YF\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er une page d'inscription personnalis\u00e9e dans MemberPress avec DIVI\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/N215SW-hlhU?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATch >> comment cr\u00e9er une page d'inscription personnalis\u00e9e dans memberpress avec Divi page builder<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Divi propose une bonne s\u00e9lection de modules pertinents, tels qu'un module de tableau des prix, un compte \u00e0 rebours et un module d'appel \u00e0 l'action (CTA). Gr\u00e2ce \u00e0 ces modules, vous pouvez cr\u00e9er une page d'atterrissage r\u00e9pondant sp\u00e9cifiquement aux besoins de votre site. De plus, Divi Builder comprend d\u00e9sormais un outil d'analyse qui vous permet de comparer facilement diff\u00e9rentes versions de vos pages afin de d\u00e9terminer celles qui donnent les meilleurs r\u00e9sultats.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elementor\"><\/span>Elementor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-1024x598.png\" alt=\"page d'accueil d'elementor\" class=\"wp-image-25418\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-1024x598.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-300x175.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-768x449.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM.png 1524w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Comme Divi Builder, <a href=\"https:\/\/memberpress.com\/go\/elementor\/main\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Elementor<\/a> est un constructeur de pages par glisser-d\u00e9poser facile \u00e0 utiliser qui peut \u00eatre utilis\u00e9 avec pratiquement tous les th\u00e8mes WordPress. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'outil comprend \u00e9galement une biblioth\u00e8que de mod\u00e8les de pages d'atterrissage comprenant plus de 200 pages con\u00e7ues par des professionnels et pouvant \u00eatre personnalis\u00e9es en fonction de vos besoins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elementor propose \u00e9galement une multitude d'autres fonctionnalit\u00e9s pour l'\u00e9dition, la conception, le marketing et WooCommerce, ainsi qu'une multitude d'int\u00e9grations. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Leadpages\"><\/span>Leadpages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-1024x443.png\" alt=\"page d'accueil de leadpages\" class=\"wp-image-25417\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-1024x443.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-300x130.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-768x333.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-1536x665.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM.png 1889w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leadpages<\/a> est une autre option notable pour la cr\u00e9ation de pages d'atterrissage. Avec un choix de plus de 350 mod\u00e8les et une option de personnalisation par glisser-d\u00e9poser pour les concepteurs en herbe, la production d'une page d'atterrissage \u00e9poustouflante en un rien de temps est un jeu d'enfant. Con\u00e7us dans le respect des meilleures pratiques, les mod\u00e8les Leadpages sont destin\u00e9s \u00e0 la conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_a_Successful_Landing_Page\"><\/span>Qu'est-ce qui fait le succ\u00e8s d'une page d'atterrissage ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreuses caract\u00e9ristiques \u00e0 inclure pour <a href=\"https:\/\/visme.co\/blog\/how-to-create-a-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er une page d'atterrissage qui convertit<\/a>. \u00c9tant donn\u00e9 que chaque page d'atterrissage est diff\u00e9rente, vous devrez d\u00e9cider des \u00e9l\u00e9ments \u00e0 inclure dans la v\u00f4tre en fonction de vos besoins individuels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'essentiel est de ne pas tomber dans l'exc\u00e8s et de ne pas d\u00e9tourner l'attention des spectateurs de l'objectif final. <strong>N'oubliez pas que vous voulez que vos lecteurs s'inscrivent sur votre site. Tout ce qui figure sur cette page doit les encourager \u00e0 le faire.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gardez toujours \u00e0 l'esprit votre site et son public lors de la cr\u00e9ation de votre page d'atterrissage - de quel type de site s'agit-il, que vendez-vous et \u00e0 quoi vos visiteurs vont-ils r\u00e9agir ? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cette optique, examinons quelques-unes des fonctionnalit\u00e9s que vous pouvez utiliser sur votre page d'atterrissage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Call_To_Action_CTA\"><\/span>Appel \u00e0 l'action (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La caract\u00e9ristique la plus importante de votre page d'atterrissage est <a href=\"https:\/\/memberpress.com\/fr\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">votre CTA<\/a>. Il peut \u00eatre affich\u00e9 de diff\u00e9rentes mani\u00e8res, mais il doit toujours \u00eatre l'une des premi\u00e8res choses qu'un visiteur voit lorsqu'il arrive sur votre page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Votre bouton CTA doit \u00eatre de grande taille et attirer l'attention. Vous pouvez l'afficher tout de suite ou plus loin dans la page, \u00e0 la suite de votre texte de vente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veillez simplement \u00e0 ce qu'il attire l'attention et reste \"au-dessus du pli\" (visible sans que l'utilisateur n'ait \u00e0 faire d\u00e9filer la page). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisez des fl\u00e8ches ou d'autres \u00e9l\u00e9ments graphiques pour mettre en \u00e9vidence le bouton afin d'attirer les visiteurs vers lui.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Attractive_Design\"><\/span>Design attrayant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un <a href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-examples-list\" target=\"_blank\" rel=\"noopener noreferrer\">conception attrayante<\/a> impressionnera votre public et repr\u00e9sentera votre site d'adh\u00e9sion comme une entreprise professionnelle et r\u00e9put\u00e9e. Si vous \u00eates concepteur de sites web, la cr\u00e9ation d'une page d'atterrissage peut \u00eatre un projet amusant et passionnant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toutefois, si la conception d'une page d'atterrissage vous pose probl\u00e8me, utilisez un mod\u00e8le. Ceux-ci peuvent \u00eatre aussi bien, voire mieux, que les pages d'atterrissage con\u00e7ues sur mesure. Ils sont sp\u00e9cialement con\u00e7us pour optimiser les conversions. Les meilleurs outils de pages d'atterrissage, comme ceux que nous avons pr\u00e9sent\u00e9s plus haut dans cet article, proposent une bonne s\u00e9lection de mod\u00e8les.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"High-Quality_Copy\"><\/span>Copie de haute qualit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Votre texte ou votre copie \u00e9crite doit \u00eatre <a href=\"https:\/\/www.searchenginejournal.com\/website-landing-page-best-practices-copywriting-tips\/292715\/\" target=\"_blank\" rel=\"noopener noreferrer\">pr\u00e9cis et pertinent<\/a>. Moins, c'est mieux. Cela dit, veillez \u00e0 inclure toutes les informations dont votre public a besoin pour prendre la d\u00e9cision de s'inscrire. La mise en \u00e9vidence des principales caract\u00e9ristiques de votre offre ou le rappel des points cl\u00e9s \u00e0 vos lecteurs contribueront \u00e0 favoriser la conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promotional_Video\"><\/span>Vid\u00e9o promotionnelle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Utiliser un <a href=\"https:\/\/www.lemonlight.com\/blog\/how-to-create-the-perfect-promo-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">vid\u00e9o<\/a> qui affiche des pages individuelles de votre site, avec une voix off d\u00e9taillant les avantages de chacune d'entre elles. Cette m\u00e9thode s'adresse aux apprenants visuels, c'est-\u00e0-dire \u00e0 ceux qui pr\u00e9f\u00e8rent regarder plut\u00f4t que lire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veillez \u00e0 expliquer ce que votre public recevra et comment il en b\u00e9n\u00e9ficiera, et cr\u00e9ez un contenu attrayant et personnel. C'est l'occasion de vendre votre site d'adh\u00e9sion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strong_Images\"><\/span>Des images fortes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Des images fortes attirent l'attention des visiteurs. Les captures d'\u00e9cran de votre site d'affiliation sont un moyen efficace d'attirer l'attention et d'impressionner votre public. Utilisez des images visuellement attrayantes pour d\u00e9couper le texte ou pour le remplacer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pricing_Comparison_Table\"><\/span>Tableau de comparaison des prix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisez un tableau de comparaison des prix pour montrer comment votre site se situe par rapport \u00e0 ceux de vos concurrents. Si vous indiquez non seulement le prix, mais aussi les fonctionnalit\u00e9s que vous proposez, votre public verra que m\u00eame si vous \u00eates plus cher, c'est parce que vous offrez de nombreux avantages suppl\u00e9mentaires.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Countdown_Timers\"><\/span>Comptes \u00e0 rebours<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisation d'un compte \u00e0 rebours <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-buzz-around-your-membership-site\/\">cr\u00e9e un engouement autour de votre site d'adh\u00e9sion<\/a>. Essayez d'offrir un cours pendant un nombre limit\u00e9 de jours ou \u00e0 un prix r\u00e9duit pour les premiers abonn\u00e9s. Un compte \u00e0 rebours met les gens sous pression et les pousse \u00e0 acheter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/optinmonster.com\/features\/countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener\">OptinMonster<\/a> propose un excellent compte \u00e0 rebours qui vaut vraiment la peine d'\u00eatre v\u00e9rifi\u00e9. De plus, avec le <a href=\"https:\/\/memberpress.com\/fr\/addons\/optinmonster\/\" title=\"\">Int\u00e9gration d'OptinMonster MemberPress<\/a>Les utilisateurs de MemberPress peuvent d\u00e9sormais ajouter des minuteries \u00e0 leurs pages MemberPress, \u00e0 leurs cours et \u00e0 bien d'autres choses encore !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testimonials\"><\/span>T\u00e9moignages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les t\u00e9moignages de membres de votre site ou d'experts de premier plan dans votre domaine peuvent contribuer \u00e0 influencer l'opinion des gens. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un t\u00e9moignage convaincant expliquant comment votre site a b\u00e9n\u00e9fici\u00e9 personnellement \u00e0 quelqu'un est un excellent moyen d'inciter les lecteurs \u00e0 essayer votre site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas de suivre les analyses pour conna\u00eetre les performances de votre page d'atterrissage. Essayez <a href=\"https:\/\/memberpress.com\/fr\/optimize-split-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">essais fractionn\u00e9s<\/a> vos pages d'atterrissage afin de d\u00e9terminer au mieux le design et le contenu qui plaisent \u00e0 votre public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous prenez le temps d'analyser les donn\u00e9es et d'ajuster votre affichage en cons\u00e9quence, vous vous retrouvez avec une page d'atterrissage optimis\u00e9e. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une page d'atterrissage visuellement attrayante et efficace est un bon moyen d'augmenter le nombre d'abonnements et d'attirer des clients. Pourquoi ne pas essayer ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i>Avez-vous des questions sur l'ajout d'une page d'atterrissage pour les membres \u00e0 votre site web ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous. <\/i><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Want to turn more of your visitors into subscribers? A sales or membership landing page focused on signing up new members may be just what you need for your product. It’s an effective means of increasing conversions. But how do you produce an effective landing page that really makes a difference? 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