Mais comment produire une page d'atterrissage efficace qui fasse vraiment la diff\u00e9rence ?<\/p>\n\n\n\n

In this post, we\u2019ll look at why you should create a landing page for your membership site, and we\u2019ll discuss the tools and solutions available to help you create one.<\/p>\n\n\n\n

And best of all, we\u2019ll analyze the features that will produce the type of landing page that will successfully grow your membership project.<\/p>\n\n\n\n

<\/span>Pourquoi votre site d'adh\u00e9sion a-t-il besoin d'une page d'atterrissage ?<\/span><\/h2>\n\n\n\n
Your membership site may be receiving traffic but not getting a high number of signups. It could well be that your final marketing hurdle\u2014closing the sale\u2014is not up to par. This\u2019s where a landing page comes in.<\/p>\n\n\n\n
L'objectif d'une page d'atterrissage est d'inciter les gens \u00e0 agir. Dans le cas d'un site d'adh\u00e9sion, le r\u00f4le d'une page de renvoi est d'encourager les gens \u00e0 s'abonner \u00e0 votre site. Une page d'atterrissage \u00e0 fort taux de conversion pourrait \u00eatre la solution id\u00e9ale pour votre entreprise.<\/p>\n\n\n\n
Une page d'atterrissage est distincte de votre site et pr\u00e9sente des caract\u00e9ristiques diff\u00e9rentes. Elle peut ne pas avoir d'en-t\u00eate, de pied de page ou de barres lat\u00e9rales, et les informations disponibles sur la page visent uniquement \u00e0 persuader les visiteurs de s'inscrire.<\/p>\n\n\n\n
The landing page isn\u2019t where visitors go to check out your latest blog posts or read your about page. Everything displayed on the page is specifically designed to guide your audience toward one thing\u2014conversion.<\/p>\n\n\n\n
Alors, comment cr\u00e9er une page d'atterrissage pour les membres avec l'objectif unique et cibl\u00e9 d'inciter les gens \u00e0 s'inscrire ? Poursuivez votre lecture pour le d\u00e9couvrir !<\/p>\n\n\n\n
<\/span>Comment d\u00e9marrer<\/span><\/h2>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Many WordPress themes, particularly up-to-date themes, include a landing-page template. If you\u2019re buying a new theme, check the features list to see if a landing page is included. <\/p>\n\n\n\n<p>If you\u2019ve purchased or are using a theme with no landing page, don\u2019t worry. There are WordPress plugins and solutions you can use instead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Divi_Builder\"><\/span>Le constructeur Divi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-1024x430.png\" alt=\"\" class=\"wp-image-25416\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-1024x430.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-300x126.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-768x323.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-1536x645.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM.png 1807w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/elegantthemes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Le constructeur Divi<\/a>, \u00e0 partir de <a href=\"https:\/\/www.elegantthemes.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Th\u00e8mes \u00e9l\u00e9gants<\/a>est un outil impressionnant. Ce syst\u00e8me de glisser-d\u00e9poser <a href=\"https:\/\/memberpress.com\/go\/beaverbuilder\/main\/\" title=\"Lien d'affiliation Beaver Builder\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">constructeur de pages<\/a> peut \u00eatre utilis\u00e9 avec n'importe quel th\u00e8me WordPress et offre des possibilit\u00e9s infinies pour cr\u00e9er votre propre page d'atterrissage personnalis\u00e9e.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"12UqcLn59kxHORXwvS7ZbthBVyCuoIPAreGl\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er une page d'inscription personnalis\u00e9e dans MemberPress avec DIVI\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/N215SW-hlhU?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER >> Comment cr\u00e9er une page d'inscription personnalis\u00e9e dans MemberPress avec le constructeur de pages Divi<\/figcaption><\/figure>\n\n\n\n<p>Divi offers a good selection of relevant modules to choose from, like a pricing table module, a countdown timer, and call to action (CTA) module. Using it, you can create a landing page to specifically suit your site\u2019s needs. And Divi Builder now includes a leads tool where you can easily compare different versions of your pages to see which are delivering the best results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elementor\"><\/span>Elementor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-1024x598.png\" alt=\"page d'accueil d'elementor\" class=\"wp-image-25418\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-1024x598.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-300x175.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-768x449.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM.png 1524w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Comme Divi Builder, <a href=\"https:\/\/memberpress.com\/go\/elementor\/main\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Elementor<\/a> est un constructeur de pages par glisser-d\u00e9poser facile \u00e0 utiliser qui peut \u00eatre utilis\u00e9 avec pratiquement tous les th\u00e8mes WordPress. <\/p>\n\n\n\n<p>L'outil comprend \u00e9galement une biblioth\u00e8que de mod\u00e8les de pages d'atterrissage comprenant plus de 200 pages con\u00e7ues par des professionnels et pouvant \u00eatre personnalis\u00e9es en fonction de vos besoins.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/elementor\/main\/\" title=\"Lien d'affiliation Elementor\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Elementor<\/a> dispose \u00e9galement d'une multitude d'autres fonctionnalit\u00e9s pour l'\u00e9dition, la conception, le marketing et la communication. <a href=\"https:\/\/memberpress.com\/go\/woocommerce\/\" title=\"Lien d'affiliation WooCommerce\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">WooCommerce<\/a>ainsi qu'une multitude d'int\u00e9grations. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Leadpages\"><\/span>Leadpages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-1024x443.png\" alt=\"page d'accueil de leadpages\" class=\"wp-image-25417\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-1024x443.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-300x130.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-768x333.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-1536x665.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM.png 1889w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leadpages<\/a> est une autre option notable pour la cr\u00e9ation de pages d'atterrissage. Avec un choix de plus de 350 mod\u00e8les et une option de personnalisation par glisser-d\u00e9poser pour les concepteurs en herbe, la production d'une page d'atterrissage \u00e9poustouflante en un rien de temps est un jeu d'enfant. Con\u00e7us dans le respect des meilleures pratiques, les mod\u00e8les Leadpages sont destin\u00e9s \u00e0 la conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_a_Successful_Landing_Page\"><\/span>Qu'est-ce qui fait le succ\u00e8s d'une page d'atterrissage ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il existe de nombreuses caract\u00e9ristiques \u00e0 inclure pour <a href=\"https:\/\/visme.co\/blog\/how-to-create-a-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er une page d'atterrissage qui convertit<\/a>. Since everyone\u2019s landing page will look different, you\u2019ll need to decide what to include on yours based on your individual needs.<\/p>\n\n\n\n<p>L'essentiel est de ne pas tomber dans l'exc\u00e8s et de ne pas d\u00e9tourner l'attention des spectateurs de l'objectif final. <strong>N'oubliez pas que vous voulez que vos lecteurs s'inscrivent sur votre site. Tout ce qui figure sur cette page doit les encourager \u00e0 le faire.<\/strong><\/p>\n\n\n\n<p>Always keep your site and its audience in mind in the creation of your landing page\u2014what type of site is it, what are you selling, and what things will your viewers respond to? <\/p>\n\n\n\n<p>With that in mind, let\u2019s consider some of the features you can use on your landing page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Call_To_Action_CTA\"><\/span>Appel \u00e0 l'action (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La caract\u00e9ristique la plus importante de votre page d'atterrissage est <a href=\"https:\/\/memberpress.com\/fr\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">votre CTA<\/a>. Il peut \u00eatre affich\u00e9 de diff\u00e9rentes mani\u00e8res, mais il doit toujours \u00eatre l'une des premi\u00e8res choses qu'un visiteur voit lorsqu'il arrive sur votre page.<\/p>\n\n\n\n<p>Votre bouton CTA doit \u00eatre de grande taille et attirer l'attention. Vous pouvez l'afficher tout de suite ou plus loin dans la page, \u00e0 la suite de votre texte de vente. <\/p>\n\n\n\n<p>Just make sure it draws attention and remains \u201cabove the fold\u201d (visible without the user having to scroll down the page). <\/p>\n\n\n\n<p>Utilisez des fl\u00e8ches ou d'autres \u00e9l\u00e9ments graphiques pour mettre en \u00e9vidence le bouton afin d'attirer les visiteurs vers lui.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Attractive_Design\"><\/span>Design attrayant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un <a href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-examples-list\" target=\"_blank\" rel=\"noopener noreferrer\">conception attrayante<\/a> will impress your audience and represents your membership site as a professional and reputable business. If you\u2019re a web designer, creating a landing page can be a fun and exciting project.<\/p>\n\n\n\n<p>However, if you find landing-page design a challenge, use a template. These can look just as good, if not better, than custom-designed landing pages. They\u2019re produced especially to optimize conversions. The best landing-page tools, like those we covered earlier in this article, provide a good selection of templates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"High-Quality_Copy\"><\/span>Copie de haute qualit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Votre texte ou votre copie \u00e9crite doit \u00eatre <a href=\"https:\/\/www.searchenginejournal.com\/website-landing-page-best-practices-copywriting-tips\/292715\/\" target=\"_blank\" rel=\"noopener noreferrer\">pr\u00e9cis et pertinent<\/a>. Less is definitely more here. That said, make sure you include all the necessary information your audience needs to make the decision to sign up. Highlighting the key features you\u2019re offering or reminding your readers of key points will help drive conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promotional_Video\"><\/span>Vid\u00e9o promotionnelle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Utiliser un <a href=\"https:\/\/www.lemonlight.com\/blog\/how-to-create-the-perfect-promo-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">vid\u00e9o<\/a> that displays individual pages from your site, with a voice-over detailing the benefits of each. This will appeal to visual learners\u2014those who prefer to watch rather than read.<\/p>\n\n\n\n<p>Be sure to explain what your audience will receive and how they\u2019ll benefit from it, and create content that\u2019s engaging and personal. This is your chance to sell your membership site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strong_Images\"><\/span>Des images fortes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Des images fortes attirent l'attention des visiteurs. Les captures d'\u00e9cran de votre site d'affiliation sont un moyen efficace d'attirer l'attention et d'impressionner votre public. Utilisez des images visuellement attrayantes pour d\u00e9couper le texte ou pour le remplacer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pricing_Comparison_Table\"><\/span>Tableau de comparaison des prix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Use a pricing-comparison table to show how your site compares with your competitors\u2019 sites. If you include not just the pricing but the features you offer, your audience will see that even if you are more expensive, it\u2019s because you offer so many valuable extras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Countdown_Timers\"><\/span>Comptes \u00e0 rebours<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Utilisation d'un compte \u00e0 rebours <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-buzz-around-your-membership-site\/\">cr\u00e9e un engouement autour de votre site d'adh\u00e9sion<\/a>. Essayez d'offrir un cours pendant un nombre limit\u00e9 de jours ou \u00e0 un prix r\u00e9duit pour les premiers abonn\u00e9s. Un compte \u00e0 rebours met les gens sous pression et les pousse \u00e0 acheter.<\/p>\n\n\n\n<p><a href=\"https:\/\/optinmonster.com\/features\/countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener\">OptinMonster<\/a> offers a great countdown timer that\u2019s definitely worth checking out. Plus, with the <a href=\"https:\/\/memberpress.com\/fr\/addons\/optinmonster\/\" title=\"\">Int\u00e9gration d'OptinMonster MemberPress<\/a>Les utilisateurs de MemberPress peuvent d\u00e9sormais ajouter des minuteries \u00e0 leurs pages MemberPress, \u00e0 leurs cours et \u00e0 bien d'autres choses encore !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testimonials\"><\/span>T\u00e9moignages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Testimonials from members of your site or from leading industry experts in your field can help sway people\u2019s opinions. <\/p>\n\n\n\n<p>Un t\u00e9moignage convaincant expliquant comment votre site a b\u00e9n\u00e9fici\u00e9 personnellement \u00e0 quelqu'un est un excellent moyen d'inciter les lecteurs \u00e0 essayer votre site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Don\u2019t forget to monitor analytics to see how your landing page is performing. Try <a href=\"https:\/\/memberpress.com\/fr\/optimize-split-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">essais fractionn\u00e9s<\/a> vos pages d'atterrissage afin de d\u00e9terminer au mieux le design et le contenu qui plaisent \u00e0 votre public.<\/p>\n\n\n\n<p>When you take the time to analyze the data and adjust your display accordingly, you\u2019ll find yourself with an optimized landing page. <\/p>\n\n\n\n<p>A visually appealing and effective landing page is a good way boost subscriptions and bring in business.\u00a0 Why not give it a try?<\/p>\n\n\n\n<p><i>Avez-vous des questions sur l'ajout d'une page d'atterrissage pour les membres \u00e0 votre site web ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous. <\/i><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Want to turn more of your visitors into subscribers? A sales or membership landing page focused on signing up new members may be just what you need for your product. It\u2019s an effective means of increasing conversions. But how do you produce an effective landing page that really makes a difference? In this post, we\u2019ll [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[311,279],"class_list":{"0":"post-13731","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-page-design","9":"tag-themes","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta 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