{"id":13878,"date":"2016-11-22T10:27:45","date_gmt":"2016-11-22T17:27:45","guid":{"rendered":"https:\/\/memberpress.com\/?p=13878"},"modified":"2017-09-19T15:10:25","modified_gmt":"2017-09-19T21:10:25","slug":"how-to-use-ebooks-to-market-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-ebooks-to-market-your-membership-site\/","title":{"rendered":"Comment utiliser les livres \u00e9lectroniques pour commercialiser votre site d'adh\u00e9sion"},"content":{"rendered":"<p>Jusqu'\u00e0 r\u00e9cemment, la publication d'un livre \u00e9tait un processus difficile et fastidieux. Aujourd'hui, les maisons d'\u00e9dition traditionnelles ont \u00e9t\u00e9 largement remplac\u00e9es par l'internet. Tout le monde ou presque peut \u00e9crire un livre \u00e9lectronique, puis le publier. <a href=\"https:\/\/kdp.amazon.com\/\" target=\"_blank\" rel=\"noopener\">le publier<\/a>\u00a0avec le plus grand d\u00e9taillant de livres au monde, Amazon. Des possibilit\u00e9s infinies pour votre site web et votre site d'adh\u00e9sion ! Il est temps de tirer parti de l'auto\u00e9dition pour promouvoir votre site d'affiliation.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a36867a4a342\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a36867a4a342\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Connect_with_Your_Target_Audience\" >Connectez-vous avec votre public cible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Leveraging_Amazon\" >Tirer parti d'Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Publishing_Your_eBook_on_Your_Membership_Site\" >Publier votre livre \u00e9lectronique sur votre site d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Top_Tips_for_Writing_an_eBook\" >Conseils pour la r\u00e9daction d'un livre \u00e9lectronique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Launch\" >Lancement<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Dans cet article, nous verrons comment les livres \u00e9lectroniques peuvent vous aider \u00e0 commercialiser votre site. Nous examinerons tout d'abord les avantages de la publication sur Amazon, puis la mani\u00e8re dont vous pouvez utiliser les livres \u00e9lectroniques sur vos sites. Nous examinerons ensuite quelques-uns des meilleurs conseils pour la r\u00e9daction d'un livre \u00e9lectronique et la mani\u00e8re de cr\u00e9er un lancement passionnant pour celui-ci.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Connect_with_Your_Target_Audience\"><\/span>Connectez-vous avec votre public cible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Que ce soit sur Amazon ou sur votre site web, la publication d'un livre \u00e9lectronique est un moyen efficace d'entrer en contact avec votre public cible. Vous pouvez partager vos id\u00e9es et votre expertise tout en expliquant subtilement les avantages de votre site d'adh\u00e9sion, ce qui devrait encourager les lecteurs \u00e0 s'inscrire sur votre site.<\/p>\n<p>Un livre \u00e9lectronique est un excellent moyen de d\u00e9montrer vos connaissances dans un format facile \u00e0 dig\u00e9rer. Certains ne sont peut-\u00eatre pas tr\u00e8s enthousiastes \u00e0 l'id\u00e9e de s'inscrire \u00e0 un site d'adh\u00e9sion et \u00e0 tout ce que cela implique. Mais lorsque vous \u00e9tablissez un lien avec les lecteurs par l'interm\u00e9diaire d'un livre \u00e9lectronique, vous gagnez leur confiance. Au fur et \u00e0 mesure qu'ils comprennent et se sentent plus \u00e0 l'aise avec votre site et ce qu'il offre, ils seront plus enclins \u00e0 s'inscrire.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Leveraging_Amazon\"><\/span>Tirer parti d'Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bien qu'un livre \u00e9lectronique auto-publi\u00e9 disponible uniquement sur votre site ait ses avantages, la publication sur Amazon vous offre une visibilit\u00e9 bien plus grande que votre site seul ne pourrait jamais le faire. Par cons\u00e9quent, si vous souhaitez promouvoir s\u00e9rieusement votre site de membres, vous devez absolument envisager de le publier sur Amazon.<\/p>\n<h4>L'exposition aux masses<\/h4>\n<p>Vous aimez la possibilit\u00e9 d'\u00eatre d\u00e9couvert par des millions de personnes ?  La publication de votre livre sur Amazon est un moyen inestimable de faire conna\u00eetre le contenu de votre site. Un livre \u00e9lectronique vous pr\u00e9sente et explique pourquoi les gens devraient s'abonner \u00e0 votre site. Et tout cela gratuitement.<\/p>\n<h4>Cr\u00e9dibilit\u00e9 et authentification<\/h4>\n<p>Vous \u00eates un expert dans votre domaine et vous voulez que les gens le sachent. Votre page d'auteur est un \u00e9l\u00e9ment essentiel de votre strat\u00e9gie de marketing d'ebook. Publier votre ebook sur Amazon et disposer d'une page d'auteur vous donne une cr\u00e9dibilit\u00e9 instantan\u00e9e, \u00e9tablit votre expertise et authentifie votre site d'adh\u00e9sion.<\/p>\n<h4>Fixer un prix bas<\/h4>\n<p>Avec Amazon, vous pouvez choisir le prix de votre livre \u00e9lectronique. Il peut \u00eatre tentant de choisir un prix plus \u00e9lev\u00e9 pour essayer de gagner de l'argent avec votre livre, mais si vous l'avez publi\u00e9 pour aider \u00e0 promouvoir votre site d'adh\u00e9sion, assurez-vous d'opter pour un prix bas.<\/p>\n<p>Des milliers de livres \u00e9lectroniques sont disponibles sur Amazon. Par cons\u00e9quent, \u00e0 moins que vous ne soyez d\u00e9j\u00e0 connu en tant qu'\u00e9crivain, les gens ne se pr\u00e9cipiteront pas pour acheter votre livre. Si vous fixez le prix de votre livre \u00e9lectronique au bas de l'\u00e9chelle, les personnes qui n'ont jamais entendu parler de vous ou de votre site d'adh\u00e9sion mais qui s'int\u00e9ressent \u00e0 votre domaine pourront acheter votre livre et devenir de futurs membres de votre site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Publishing_Your_eBook_on_Your_Membership_Site\"><\/span>Publier votre livre \u00e9lectronique sur votre site d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si vous n'optez pas pour Amazon, ne vous inqui\u00e9tez pas. Il existe d'autres moyens d'utiliser votre ebook pour promouvoir votre site d'adh\u00e9sion. Examinons-en quelques-unes.<\/p>\n<h4>G\u00e9n\u00e9rer des prospects<\/h4>\n<p>L'utilisation d'un livre \u00e9lectronique en tant qu'aimant d'incitation \u00e0 l'inscription est un moyen efficace de g\u00e9n\u00e9rer des prospects. Par exemple, vous pouvez l'offrir \u00e0 toute personne qui s'inscrit \u00e0 votre liste de diffusion. Une fois que ces membres potentiels font partie de votre liste d'adresses \u00e9lectroniques, vous pouvez rester en contact avec eux et continuer \u00e0 promouvoir votre site.<\/p>\n<h4>Une r\u00e9compense pour l'inscription<\/h4>\n<p>Les sites d'adh\u00e9sion offrent parfois des r\u00e9compenses pour l'inscription, le renouvellement d'un abonnement ou simplement l'essai gratuit. Le fait d'offrir votre livre \u00e9lectronique en r\u00e9compense encourage les gens \u00e0 s'inscrire et ajoute de la valeur \u00e0 votre offre.<\/p>\n<h4>Mat\u00e9riel bonus \u00e0 l'int\u00e9rieur de votre site d'adh\u00e9sion<\/h4>\n<p>Vous pouvez \u00e9galement utiliser votre ebook comme contenu bonus \u00e0 l'int\u00e9rieur de votre site d'adh\u00e9sion pour les membres payants uniquement. Si vous voulez que les membres renouvellent leur abonnement, il est important que vous ajoutiez continuellement un contenu int\u00e9ressant et pertinent sous diff\u00e9rentes formes. Un livre \u00e9lectronique peut int\u00e9resser un grand nombre de vos membres et les convaincre que les frais d'inscription \u00e0 votre site d'adh\u00e9sion valent la peine d'\u00eatre pay\u00e9s.<\/p>\n<h4>Une source de revenus suppl\u00e9mentaire<\/h4>\n<p>Enfin, votre ebook peut toujours \u00eatre vendu pour vous fournir une source de revenus suppl\u00e9mentaire. La vente d'un livre \u00e9lectronique sur votre site peut contribuer \u00e0 renforcer votre image d'expert dans votre domaine. Et si votre livre est bien \u00e9crit, un client qui l'a achet\u00e9 et lu pourrait se convertir \u00e0 votre site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Top_Tips_for_Writing_an_eBook\"><\/span>Conseils pour la r\u00e9daction d'un livre \u00e9lectronique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lorsque vous r\u00e9digez un ebook, la premi\u00e8re chose \u00e0 faire est de vous assurer que votre contenu est int\u00e9ressant et pertinent pour votre public cible. Il doit \u00eatre bas\u00e9 sur le m\u00eame sujet que votre site d'adh\u00e9sion afin d'attirer le bon type de lecteurs, ceux qui pourraient devenir de futurs membres.<\/p>\n<p>Le contenu de votre livre \u00e9lectronique doit \u00e9galement \u00eatre de grande qualit\u00e9. Vous voulez impressionner vos lecteurs pour qu'ils s'int\u00e9ressent \u00e0 votre site. Votre objectif est de d\u00e9montrer vos comp\u00e9tences et de promouvoir votre entreprise, mais veillez \u00e0 ne pas faire trop d'autopromotion. La subtilit\u00e9 est de mise.<\/p>\n<p>Si l'id\u00e9e d'\u00e9crire un livre ne vous a jamais attir\u00e9, ce n'est pas grave. Les livres \u00e9lectroniques n'ont pas besoin d'\u00eatre longs ou de prendre des ann\u00e9es \u00e0 \u00e9crire. Essayez de compiler une s\u00e9lection d'anciens articles, puis ajoutez une introduction et une conclusion. Vous pouvez aussi faire appel \u00e0 un auteur fant\u00f4me qui cr\u00e9era le livre \u00e9lectronique pour vous.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Launch\"><\/span>Lancement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Une fois votre livre \u00e9lectronique termin\u00e9, il est temps de le lancer. Vous voudrez certainement susciter l'enthousiasme autour de la sortie de votre livre. Un bon lancement contribuera \u00e0 faire conna\u00eetre non seulement votre livre, mais aussi votre site.<\/p>\n<p>Alors, o\u00f9 promouvoir votre livre ? Vous pouvez le faire sur votre site et cr\u00e9er un communiqu\u00e9 de presse. Demandez \u00e9galement \u00e0 d'autres sites de votre secteur d'activit\u00e9 de faire une critique de votre livre, et essayez d'\u00eatre interview\u00e9 \u00e0 ce sujet sur les sites des autres.\u00a0<a href=\"https:\/\/memberpress.com\/fr\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">podcasts<\/a>\u00a0et <a href=\"https:\/\/memberpress.com\/fr\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\">s\u00e9minaires en ligne<\/a>. Si cela est pertinent pour votre public, assurez-vous de faire la promotion de votre livre \u00e9lectronique dans le journal local ou \u00e0 la radio. La sortie d'un nouveau livre vous donne une raison de parler, alors profitez de toutes les occasions qui s'offrent \u00e0 vous pour promouvoir votre livre \u00e9lectronique et, par cons\u00e9quent, votre site d'adh\u00e9sion.<\/p>\n<h4>R\u00e9flexions finales<\/h4>\n<p>La r\u00e9daction et la promotion d'un livre \u00e9lectronique constituent un excellent outil de marketing pour les sites d'affiliation, mais pas si votre livre est \u00e0 la fois de grande qualit\u00e9 et pertinent pour votre secteur d'activit\u00e9. On ne saurait trop insister sur ce point. Si les lecteurs estiment que votre livre \u00e9lectronique ne vaut pas son pesant d'or, ils ne s'inscriront pas \u00e0 votre site d'affiliation. Cependant, si vous avez cr\u00e9\u00e9 un ebook qui r\u00e9pond \u00e0 toutes les conditions \u00e9num\u00e9r\u00e9es dans cet article et que vous r\u00e9ussissez \u00e0 le promouvoir, vous attirerez du trafic vers votre site, g\u00e9n\u00e9rerez des prospects et augmenterez tr\u00e8s probablement votre liste de membres.<\/p>\n<p><em>Comment avez-vous utilis\u00e9 un ebook pour promouvoir votre site d'adh\u00e9sion ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Until fairly recently, publishing a book was a difficult and time-consuming process. But these days, traditional publishing houses have largely been replaced with the Internet. Just about anyone can write an ebook, then publish it\u00a0with the largest book retailer in the world, Amazon. Talk about endless opportunities for both your website and membership site! It\u2019s [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15075,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[358,70],"class_list":{"0":"post-13878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-ebook","9":"tag-membership-site","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Writing an eBook is an effective way to market your membership site. 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