{"id":13973,"date":"2016-12-28T04:00:02","date_gmt":"2016-12-28T11:00:02","guid":{"rendered":"https:\/\/memberpress.com\/?p=13973"},"modified":"2020-09-18T13:27:15","modified_gmt":"2020-09-18T19:27:15","slug":"how-to-use-youtube-to-drive-traffic-to-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/","title":{"rendered":"Comment utiliser YouTube pour g\u00e9n\u00e9rer du trafic vers votre site d'adh\u00e9sion"},"content":{"rendered":"<p>Vous souhaitez attirer de nouveaux visiteurs sur votre site d'adh\u00e9sion ? Dans ce cas, vous devez tirer parti de YouTube, qui est le deuxi\u00e8me moteur de recherche apr\u00e8s Google. Il s'agit donc d'une plateforme importante.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a35e57fb7907\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a35e57fb7907\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#Create_a_Community_on_YouTube\" >Cr\u00e9er une communaut\u00e9 sur YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#Use_CTAs\" >Utiliser des CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#Advertising\" >Publicit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#Analytics\" >Analyse<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Bien que la cr\u00e9ation d'une communaut\u00e9 sur YouTube et sa conversion en trafic pour votre site d'adh\u00e9sion puissent \u00eatre difficiles et prendre du temps, ne vous laissez pas d\u00e9courager !<\/p>\n<p>Dans cet article, vous d\u00e9couvrirez des t\u00e2ches concr\u00e8tes pour cr\u00e9er un public sur YouTube. Nous verrons \u00e9galement comment vous pouvez encourager votre public sur YouTube \u00e0 visiter votre site \u00e0 l'aide d'appels \u00e0 l'action (CTA) et de publicit\u00e9s. Enfin, nous parlerons de l'importance de surveiller vos analyses pour am\u00e9liorer vos conversions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_Community_on_YouTube\"><\/span>Cr\u00e9er une communaut\u00e9 sur YouTube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L'objectif de YouTube est de g\u00e9n\u00e9rer du trafic vers votre site web. Toutefois, avant d'y parvenir, vous devez d'abord cr\u00e9er une grande communaut\u00e9 de personnes qui vous suivent.<\/p>\n<p>Cette communaut\u00e9 doit \u00eatre compos\u00e9e de <a href=\"https:\/\/www.thebalancesmb.com\/what-is-a-target-audience-2295567\" target=\"_blank\" rel=\"noopener noreferrer\">public cible<\/a>Ainsi, lorsque vous commencerez \u00e0 attirer des visiteurs sur votre site, vous saurez que vous invitez des personnes r\u00e9ellement int\u00e9ress\u00e9es par votre contenu, c'est-\u00e0-dire de v\u00e9ritables clients potentiels. Comment cr\u00e9er cette communaut\u00e9 cibl\u00e9e ?<\/p>\n<h4>Produire un contenu int\u00e9ressant et pertinent<\/h4>\n<p>Tout d'abord, vous devez t\u00e9l\u00e9charger des vid\u00e9os int\u00e9ressantes et utiles. Votre contenu doit \u00eatre en rapport avec votre site d'adh\u00e9sion, afin d'attirer les bons utilisateurs.<\/p>\n<p>Envisagez de publier des vid\u00e9os pratiques, des interviews et des <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">cours de formation<\/a> qui peuvent \u00eatre divis\u00e9s en une s\u00e9rie d'\u00e9pisodes. Il s'agit l\u00e0 de moyens populaires d'encourager les visiteurs \u00e0 s'int\u00e9resser \u00e0 votre cha\u00eene YouTube. Veillez \u00e0 ajouter des vid\u00e9os de mani\u00e8re r\u00e9guli\u00e8re et coh\u00e9rente afin que vos visiteurs aient toujours du nouveau contenu \u00e0 consommer.<\/p>\n<h4>Ajouter des CTA<\/h4>\n<p>Affichage d'un <a href=\"https:\/\/memberpress.com\/fr\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">CTA<\/a> \u00e0 la fin de vos vid\u00e9os est un autre excellent moyen de cr\u00e9er une communaut\u00e9 sur YouTube. Affichez un \u00e9cran de fin encourageant les internautes \u00e0 aimer chaque vid\u00e9o, \u00e0 donner leur avis dans les commentaires ci-dessous, \u00e0 partager la vid\u00e9o sur d'autres canaux de m\u00e9dias sociaux ou \u00e0 s'abonner \u00e0 votre cha\u00eene.<\/p>\n<p>Les CTA cr\u00e9ent une interaction entre vos spectateurs, exposent vos vid\u00e9os \u00e0 un public plus large et encouragent les gens \u00e0 revenir pour en savoir plus.<\/p>\n<h4>Optimisez les m\u00e9tadonn\u00e9es de votre vid\u00e9o<\/h4>\n<p>Ajout <a href=\"https:\/\/review.content-science.com\/metadata-magic\/#:~:text=Metadata%20Gives%20Marketing%20Meaning,decisions%20to%20IT%20or%20SEO.\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e9tadonn\u00e9es<\/a> aidera \u00e0 classer vos vid\u00e9os sur YouTube et sur Google. Veillez \u00e0 r\u00e9diger un titre et une description pour chaque vid\u00e9o en utilisant des mots-cl\u00e9s et des expressions pertinents pour votre vid\u00e9o et que les internautes sont susceptibles d'utiliser lors d'une recherche. Cela contribuera au r\u00e9f\u00e9rencement de votre vid\u00e9o et lui permettra d'atteindre un plus grand nombre de spectateurs.<\/p>\n<h4>Cr\u00e9er des listes de lecture<\/h4>\n<p>Une fois que vous aurez t\u00e9l\u00e9charg\u00e9 un certain nombre de vid\u00e9os, vous voudrez regrouper les vid\u00e9os similaires en <a href=\"https:\/\/support.google.com\/youtube\/answer\/57792?co=GENIE.Platform%3DDesktop&hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">listes de lecture<\/a>. Cela incite les visiteurs \u00e0 rester sur votre cha\u00eene YouTube et \u00e0 regarder d'autres vid\u00e9os sur le m\u00eame th\u00e8me.<\/p>\n<p>N'oubliez pas d'utiliser des mots cl\u00e9s pour intituler vos listes de lecture. Les listes de lecture sont \u00e9galement class\u00e9es dans les r\u00e9sultats de recherche, de sorte que des listes de lecture bien organis\u00e9es et \u00e9tiquet\u00e9es permettent \u00e0 votre contenu d'attirer davantage de visiteurs.<\/p>\n<h4>La prochaine \u00e9tape<\/h4>\n<p>Une fois que vous avez cr\u00e9\u00e9 une communaut\u00e9 sur YouTube, le vrai travail commence ! Vous devez inciter les internautes \u00e0 quitter votre cha\u00eene YouTube pour se rendre sur votre site d'adh\u00e9sion. Comment faire ? D\u00e9couvrons-le !<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_CTAs\"><\/span>Utiliser des CTA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Maintenant que vous disposez d'une communaut\u00e9 YouTube florissante, vous devez changer l'angle de vos CTA. Au lieu d'inciter les internautes \u00e0 aimer ou \u00e0 partager vos vid\u00e9os, encouragez-les \u00e0 consulter votre site.<\/p>\n<h4>Utiliser les cartes de fin<\/h4>\n<p>Un autre moyen efficace de diriger le trafic vers votre site d'adh\u00e9sion est de toujours en faire la promotion \u00e0 la fin de vos vid\u00e9os. Vous pouvez cr\u00e9er des <a href=\"https:\/\/mediakix.com\/blog\/youtube-end-card-definition-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">cartes graphiques<\/a> qui pr\u00e9sentent un produit d'appel, offrent un cadeau ou annoncent un concours. L'objectif est d'inciter les internautes \u00e0 se rendre sur votre site. Proposez donc quelque chose de pertinent et d'int\u00e9ressant, auquel votre public cible ne peut r\u00e9sister.<\/p>\n<h4>Cr\u00e9er des annotations<\/h4>\n<p>Le site de YouTube\u00a0<a href=\"https:\/\/support.google.com\/youtube\/answer\/92710?hl=en-GB\">Outil d'annotation<\/a> vous permet d'ajouter diff\u00e9rentes annotations \u00e0 votre vid\u00e9o. La plus utile est l'option Note, qui vous permet d'ajouter des fen\u00eatres contextuelles contenant du texte. Vous pouvez y ajouter des CTA ainsi que l'URL de votre site web.<\/p>\n<h4>R\u00e9diger une description attrayante<\/h4>\n<p>Lorsque vous ajoutez une description \u00e0 votre vid\u00e9o, indiquez l'URL de votre site d'adh\u00e9sion et votre CTA. Expliquez aux gens pourquoi ils devraient se rendre sur votre site web et comment ils en tireront profit. Les spectateurs int\u00e9ress\u00e9s par votre vid\u00e9o peuvent lire la description et suivre le lien vers votre site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advertising\"><\/span>Publicit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.youtube.com\/ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Publicit\u00e9 sur YouTube<\/a> peut \u00eatre un moyen efficace de faire conna\u00eetre votre site d'adh\u00e9sion et d'encourager les gens \u00e0 le visiter. Il existe de nombreuses fa\u00e7ons de faire de la publicit\u00e9 sur YouTube, notamment <a href=\"https:\/\/support.google.com\/youtube\/answer\/2545661?hl=en-GB\">remarketing<\/a>Pour les entreprises, il s'agit de cibler les personnes qui ont d\u00e9j\u00e0 manifest\u00e9 un int\u00e9r\u00eat pour votre cr\u00e9neau ou votre secteur d'activit\u00e9.<\/p>\n<p>Lors de la cr\u00e9ation d'une publicit\u00e9, vous pouvez choisir entre une publicit\u00e9 superpos\u00e9e, qui appara\u00eet en bas d'une vid\u00e9o, une publicit\u00e9 d'affichage, qui appara\u00eet \u00e0 c\u00f4t\u00e9 d'une vid\u00e9o, ou une publicit\u00e9 vid\u00e9o, qui peut \u00eatre affich\u00e9e de diff\u00e9rentes mani\u00e8res et dans diff\u00e9rentes positions.<\/p>\n<p>R\u00e9fl\u00e9chissez bien au message de vos publicit\u00e9s. Votre objectif premier est d'inciter les gens \u00e0 visiter votre site d'adh\u00e9sion. Utilisez donc les publicit\u00e9s YouTube pour le vendre \u00e0 vos spectateurs, en expliquant de quoi il s'agit, en vantant les avantages de l'adh\u00e9sion et en invitant les gens \u00e0 visiter votre site imm\u00e9diatement.<\/p>\n<p>YouTube propose diverses options de ciblage afin de s'assurer que vos publicit\u00e9s sont vues par le bon public. Vous pouvez s\u00e9lectionner votre public en fonction du sexe, de l'\u00e2ge, de la localisation, des centres d'int\u00e9r\u00eat, etc.<\/p>\n<p>Vous pouvez \u00e9galement d\u00e9finir un budget pour vos annonces, les tester \u00e0 plusieurs reprises et mesurer les r\u00e9sultats, ce qui vous aide \u00e0 comprendre comment votre public cible r\u00e9agit et si vos annonces sont efficaces.<\/p>\n<p>Une campagne publicitaire r\u00e9ussie sur YouTube peut augmenter consid\u00e9rablement le trafic vers votre site. Cela vaut donc la peine d'investir du temps et des efforts pour bien faire les choses.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analytics\"><\/span>Analyse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>De toute \u00e9vidence, il est important que vous ayez une id\u00e9e pr\u00e9cise de la mani\u00e8re dont vos efforts sur YouTube sont r\u00e9compens\u00e9s par le trafic vers votre site d'affiliation.<\/p>\n<p><a href=\"https:\/\/creatoracademy.youtube.com\/page\/course\/analytics-series\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube surveille l'analyse de vos vid\u00e9os<\/a>Vous pouvez ainsi voir d'o\u00f9 vient votre public, qui il est exactement et quelles sont les vid\u00e9os qui l'int\u00e9ressent le plus. Comme indiqu\u00e9 plus haut, YouTube fournit \u00e9galement des analyses sur les publicit\u00e9s afin que vous puissiez voir ce qui touche votre public cible.<\/p>\n<p>Google Analytics est \u00e9galement un excellent moyen d'analyser l'efficacit\u00e9 de votre campagne vid\u00e9o. Vous pouvez v\u00e9rifier si vos vid\u00e9os YouTube g\u00e9n\u00e8rent du trafic vers votre site et si elles contribuent \u00e0 augmenter le nombre de vos abonn\u00e9s, puis adapter votre strat\u00e9gie de marketing YouTube en cons\u00e9quence.<\/p>\n<h4>R\u00e9flexions finales<\/h4>\n<p>Avec un peu de savoir-faire, vous pouvez utiliser YouTube avec succ\u00e8s pour g\u00e9n\u00e9rer du trafic vers votre site et augmenter le nombre d'abonnements. Si vous d\u00e9butez, la premi\u00e8re chose \u00e0 faire est de cr\u00e9er une communaut\u00e9 de clients potentiels sur YouTube.<\/p>\n<p>Une fois que vous avez gagn\u00e9 des adeptes, vous pouvez transformer ces spectateurs de YouTube en visiteurs de votre site et, de l\u00e0, en abonn\u00e9s \u00e0 long terme.<\/p>\n<p><em>Avez-vous utilis\u00e9 YouTube dans le cadre de votre strat\u00e9gie marketing ? N'h\u00e9sitez pas \u00e0 nous faire part de vos conseils dans les commentaires ci-dessous.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Want to attract new visitors to your membership site? Then you\u2019ll want to take advantage of YouTube, the second largest search engine after Google. This makes it an important platform. Though building a community on YouTube and then converting it into traffic for your membership site can be difficult and time-consuming, don\u2019t let that put [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[187,70,56],"class_list":{"0":"post-13973","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-marketing-strategies","9":"tag-membership-site","10":"tag-youtube","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"How to Use YouTube to drive traffic to your Membership Site. Learn how to build a following, then turn that following into website visitors and subscribers.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Joe Fylan\"\/>\n\t<meta name=\"keywords\" content=\"youtube,marketing strategies,membership site\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Use YouTube to Drive Traffic to Your Membership Site\" \/>\n\t\t<meta property=\"og:description\" content=\"How to Use YouTube to drive traffic to your Membership Site. Learn how to build a following, then turn that following into website visitors and subscribers.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/youtube.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/youtube.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1154\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2016-12-28T11:00:02+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2020-09-18T19:27:15+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Use YouTube to Drive Traffic to Your Membership Site\" \/>\n\t\t<meta name=\"twitter:description\" content=\"How to Use YouTube to drive traffic to your Membership Site. Learn how to build a following, then turn that following into website visitors and subscribers.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/youtube.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\\\/#blogposting\",\"name\":\"How to Use YouTube to Drive Traffic to Your Membership Site\",\"headline\":\"How to Use YouTube to Drive Traffic to Your Membership Site\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/youtube.png\",\"width\":2000,\"height\":1154},\"datePublished\":\"2016-12-28T04:00:02-05:00\",\"dateModified\":\"2020-09-18T13:27:15-04:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\\\/#webpage\"},\"articleSection\":\"Marketing, Marketing Strategies, Membership Site, youtube\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\\\/#listItem\",\"name\":\"How to Use YouTube to Drive Traffic to Your Membership Site\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\\\/#listItem\",\"position\":3,\"name\":\"How to Use YouTube to Drive Traffic to Your Membership Site\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jfylan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jfylan\\\/\",\"name\":\"Joe Fylan\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/8efbb5b67aecb906b5f72f49bd070141.jpg?ver=1781797013\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\\\/\",\"name\":\"How to Use YouTube to Drive Traffic to Your Membership Site\",\"description\":\"How to Use YouTube to drive traffic to your Membership Site. Learn how to build a following, then turn that following into website visitors and subscribers.\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/youtube.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\\\/#mainImage\",\"width\":2000,\"height\":1154},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\\\/#mainImage\"},\"datePublished\":\"2016-12-28T04:00:02-05:00\",\"dateModified\":\"2020-09-18T13:27:15-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Use YouTube to Drive Traffic to Your Membership Site<\/title>\n\n","aioseo_head_json":{"title":"Comment utiliser YouTube pour g\u00e9n\u00e9rer du trafic vers votre site d'adh\u00e9sion","description":"Comment utiliser YouTube pour g\u00e9n\u00e9rer du trafic vers votre site d'adh\u00e9sion. Apprenez \u00e0 cr\u00e9er un public, puis \u00e0 le transformer en visiteurs et en abonn\u00e9s.","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/","robots":"max-image-preview:large","keywords":"youtube,marketing strategies,membership site","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#blogposting","name":"How to Use YouTube to Drive Traffic to Your Membership Site","headline":"How to Use YouTube to Drive Traffic to Your Membership Site","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/jfylan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/youtube.png","width":2000,"height":1154},"datePublished":"2016-12-28T04:00:02-05:00","dateModified":"2020-09-18T13:27:15-04:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#webpage"},"articleSection":"Marketing, Marketing Strategies, Membership Site, youtube"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#listItem","name":"How to Use YouTube to Drive Traffic to Your Membership Site"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#listItem","position":3,"name":"How to Use YouTube to Drive Traffic to Your Membership Site","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/jfylan\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/jfylan\/","name":"Joe Fylan","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/8efbb5b67aecb906b5f72f49bd070141.jpg?ver=1781797013"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/","name":"How to Use YouTube to Drive Traffic to Your Membership Site","description":"How to Use YouTube to drive traffic to your Membership Site. Learn how to build a following, then turn that following into website visitors and subscribers.","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/jfylan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/jfylan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/youtube.png","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#mainImage","width":2000,"height":1154},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#mainImage"},"datePublished":"2016-12-28T04:00:02-05:00","dateModified":"2020-09-18T13:27:15-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Use YouTube to Drive Traffic to Your Membership Site","og:description":"How to Use YouTube to drive traffic to your Membership Site. Learn how to build a following, then turn that following into website visitors and subscribers.","og:url":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/youtube.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/youtube.png","og:image:width":2000,"og:image:height":1154,"article:published_time":"2016-12-28T11:00:02+00:00","article:modified_time":"2020-09-18T19:27:15+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Use YouTube to Drive Traffic to Your Membership Site","twitter:description":"How to Use YouTube to drive traffic to your Membership Site. Learn how to build a following, then turn that following into website visitors and subscribers.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/youtube.png"},"aioseo_meta_data":{"post_id":"13973","title":"Comment utiliser YouTube pour g\u00e9n\u00e9rer du trafic vers votre site d'adh\u00e9sion","description":"Comment utiliser YouTube pour g\u00e9n\u00e9rer du trafic vers votre site d'adh\u00e9sion. Apprenez \u00e0 cr\u00e9er un public, puis \u00e0 le transformer en visiteurs et en abonn\u00e9s.","keywords":[{"label":"YouTube","value":"YouTube"}],"keyphrases":null,"primary_term":null,"canonical_url":"","og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 16:54:59","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:19:34","updated":"2026-03-03 15:08:04"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Use YouTube to Drive Traffic to Your Membership Site\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Marketing","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/"},{"label":"How to Use YouTube to Drive Traffic to Your Membership Site","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/13973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=13973"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/13973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/15905"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=13973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=13973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=13973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}