{"id":14167,"date":"2017-02-08T09:36:10","date_gmt":"2017-02-08T16:36:10","guid":{"rendered":"https:\/\/memberpress.com\/?p=14167"},"modified":"2022-04-15T12:20:00","modified_gmt":"2022-04-15T18:20:00","slug":"how-to-create-a-successful-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-content-marketing-strategy\/","title":{"rendered":"Comment cr\u00e9er une strat\u00e9gie de marketing de contenu r\u00e9ussie"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La cr\u00e9ation d'une strat\u00e9gie de marketing de contenu r\u00e9ussie est essentielle pour toute entreprise en ligne. S'il est bien fait, le marketing de contenu peut vous permettre de fid\u00e9liser vos clients, d'attirer de nouveaux membres et de fid\u00e9liser les anciens. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abfe9b2c9325\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abfe9b2c9325\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-content-marketing-strategy\/#What_is_Content_Marketing\" >Qu'est-ce que le marketing de contenu ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-content-marketing-strategy\/#Set_Achievable_Content_Marketing_Goals\" >Fixer des objectifs de marketing de contenu r\u00e9alisables<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-content-marketing-strategy\/#Know_Your_Audience\" >Conna\u00eetre son public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-content-marketing-strategy\/#Plan_and_Organize_Your_Content_Marketing_Strategy\" >Planifier et organiser votre strat\u00e9gie de marketing de contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-content-marketing-strategy\/#Consider_Outsourcing_and_AI\" >Envisager l'externalisation et l'IA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-content-marketing-strategy\/#Promote_Your_Content\" >Promouvoir votre contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-content-marketing-strategy\/#Track_Your_Analytics\" >Suivez vos analyses<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-content-marketing-strategy\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 quoi ressemble donc une strat\u00e9gie de marketing de contenu r\u00e9ussie et comment l'\u00e9laborer ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we&#8217;ll talk about <strong>ce qu'est le marketing de contenu<\/strong> and how it can help your site grow. We\u2019ll take a look at the main components of an effective content marketing strategy, show you how to approach each one, and share a few tools and tips to help you get the job done. Let&#8217;s do it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Content_Marketing\"><\/span>Qu'est-ce que le marketing de contenu ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, le marketing de contenu est la cr\u00e9ation et la distribution d'un contenu pertinent et pr\u00e9cieux con\u00e7u pour vous aider \u00e0 atteindre vos objectifs de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content can be all kinds of things \u2013 emails, blog articles, landing and product pages, social media posts, videos, webinars, podcasts, online courses&#8230; you name it. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quelle que soit la forme qu'il prend, le contenu que vous produisez doit \u00eatre soigneusement pens\u00e9 et planifi\u00e9 pour aider votre entreprise \u00e0 se d\u00e9velopper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un marketing de contenu efficace peut vous aider \u00e0 atteindre tout ou partie de ces objectifs :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Augmenter le trafic vers votre site<\/li><li>Am\u00e9liorer le r\u00e9f\u00e9rencement<\/li><li>G\u00e9n\u00e9rer des prospects<\/li><li>Engagez-vous aupr\u00e8s de votre public<\/li><li>Promouvoir votre marque<\/li><li>Augmenter le nombre de visiteurs r\u00e9guliers<\/li><li>Obtenir de nouveaux clients<\/li><li>Conserver les clients existants<\/li><li>Vendre des produits, des services et des abonnements<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing de contenu n'est pas r\u00e9serv\u00e9 aux grandes entreprises. Toutes les entreprises en ligne, quelle que soit leur taille, devraient avoir une strat\u00e9gie concise pour g\u00e9rer la cr\u00e9ation et la promotion de contenu. Cette strat\u00e9gie devrait donner un sens \u00e0 tout ce que vous faites. En d'autres termes, elle devrait vous aider \u00e0 atteindre vos objectifs commerciaux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_Achievable_Content_Marketing_Goals\"><\/span>Fixer des objectifs de marketing de contenu r\u00e9alisables<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La premi\u00e8re \u00e9tape d'une strat\u00e9gie de marketing de contenu r\u00e9ussie consiste \u00e0 fixer des objectifs r\u00e9alisables. R\u00e9fl\u00e9chissez bien \u00e0 ce que vous essayez d'accomplir avec votre site web, puis d\u00e9terminez les objectifs plus modestes sur lesquels vous devrez vous concentrer pour y parvenir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cas d'un site d'adh\u00e9sion ou d'un cours en ligne, vos principaux objectifs consisteront \u00e0 r\u00e9aliser des b\u00e9n\u00e9fices en gagnant de nouveaux membres et en conservant les membres existants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next, take a look at the steps involved to meet these goals. These steps may include improving SEO, driving more traffic to your site, collecting emails, and\/or creating a thriving online community. Whatever your content marketing goals, make sure they\u2019re&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Significatif pour votre entreprise<\/li><li>mesurables afin que vous puissiez suivre vos progr\u00e8s<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Know_Your_Audience\"><\/span>Conna\u00eetre son public<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez cr\u00e9er une strat\u00e9gie de marketing de contenu cibl\u00e9e et pertinente, vous devez effectuer une \u00e9tude de march\u00e9 approfondie avant de commencer \u00e0 cr\u00e9er ou \u00e0 publier du contenu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Identifier votre public cible<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Implementing a powerful content marketing strategy means knowing your audience. You&#8217;ve got to first identify who your target audience is, then come to understand their behavior.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6227d3dd74f2c\" href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">LIRE u003eu003e Comment identifier votre public cible (rapidement et gratuitement)<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/how-to-use-google-analytics-to-optimize-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Analytics<\/a> et les indicateurs des m\u00e9dias sociaux peuvent \u00eatre d'une aide pr\u00e9cieuse \u00e0 cet \u00e9gard. Les donn\u00e9es d\u00e9mographiques telles que l'\u00e2ge, le sexe, la localisation, les centres d'int\u00e9r\u00eat, etc. vous donneront une id\u00e9e de votre public. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous connaissez votre public, vous pouvez analyser son comportement et d\u00e9terminer ce qui l'int\u00e9resse : quels sites, forums, blogs et r\u00e9seaux sociaux fr\u00e9quente-t-il, et \u00e0 quel moment est-il le plus actif ?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quel contenu attire votre public ?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Il est important de conna\u00eetre le type de contenu qui attire votre public. Utilisez les sites de vos concurrents pour apprendre \u00e0 vous adresser \u00e0 votre public cible. Observez ce que leurs visiteurs regardent, partagent et commentent, puis concentrez-vous sur les sujets qui int\u00e9ressent ces visiteurs et le style d'\u00e9criture auquel ils sont sensibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9tudiez \u00e9galement le type de m\u00e9dia qui pla\u00eet \u00e0 votre public. Pr\u00e9f\u00e8rent-ils lire des articles, visionner des vid\u00e9os, suivre des webinaires ou \u00e9couter des podcasts ? Lorsque vous saurez ce qui attire votre public, vous pourrez adapter votre strat\u00e9gie de marketing de contenu en cons\u00e9quence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Plan_and_Organize_Your_Content_Marketing_Strategy\"><\/span>Planifier et organiser votre strat\u00e9gie de marketing de contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La planification et l'organisation sont les cl\u00e9s de la r\u00e9ussite lorsqu'il s'agit de mon\u00e9tiser votre contenu. Gardez les conseils suivants \u00e0 l'esprit.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Savoir \u00e0 quoi doit ressembler votre contenu<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Bien entendu, votre cr\u00e9ation de contenu doit se fonder sur votre \u00e9tude de march\u00e9. Veillez \u00e0 inclure les diff\u00e9rents sujets et styles de m\u00e9dias qui int\u00e9ressent votre public. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez utiliser\u00a0<a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Planificateur de mots-cl\u00e9s de Google<\/a>\u00a0pour d\u00e9terminer les mots-cl\u00e9s qui aideront votre contenu \u00e0 se classer dans les moteurs de recherche. Et toujours <strong>se r\u00e9f\u00e9rer \u00e0 vos objectifs de marketing de contenu<\/strong> to help you stay focused on the outcomes you&#8217;re hoping to achieve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour trouver des sujets, nous vous recommandons d'utiliser un bon outil de recherche de contenu. <a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Buzzsumo<\/a> est l'un de nos favoris, car il permet d'identifier tr\u00e8s facilement les sujets en vogue dans votre secteur d'activit\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo.png\"><img decoding=\"async\" width=\"1024\" height=\"336\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-1024x336.png\" alt=\"Capture d&#039;\u00e9cran de l&#039;interface utilisateur de Buzzsumo\" class=\"wp-image-36382\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-1024x336.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-300x98.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-768x252.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-1536x504.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-2048x672.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-518x170.png 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-840x276.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-1216x399.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-1832x601.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-700x230.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-156x51.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-1080x355.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A membership site or online course site will need two main types of content&#8230;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Le premier type est <strong>promotionnel<\/strong>. L'objectif de ce contenu est de faire conna\u00eetre la marque, de commercialiser votre site et d'attirer de nouvelles inscriptions. <\/li><li>Le deuxi\u00e8me type est <strong>r\u00e9tentionnel<\/strong>. Ce contenu est destin\u00e9 \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/reducing-your-membership-sites-churn\/\">conserver les membres existants<\/a> et doivent \u00eatre int\u00e9ressants et pertinents pour eux.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">To hold members&#8217; interest, you&#8217;ll also want to <strong>offrir une vari\u00e9t\u00e9 de m\u00e9dias<\/strong>. En plus de votre contenu \u00e9crit, pensez \u00e0 inclure <a href=\"https:\/\/memberpress.com\/fr\/best-solutions-for-securing-video-in-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">vid\u00e9os<\/a>, <a href=\"https:\/\/memberpress.com\/fr\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">s\u00e9minaires en ligne<\/a>et <a href=\"https:\/\/memberpress.com\/fr\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcasts<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et <strong>toujours <\/strong>rester concentr\u00e9 sur <strong>qualit\u00e9<\/strong>. Lorsqu'il s'agit de se positionner dans les moteurs de recherche, la qualit\u00e9 est incontestablement reine. Consultez l'article ci-dessous pour en savoir plus sur l'importance d'un contenu de qualit\u00e9.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6228c33618683\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-google-e-a-t\/\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">READ u003eu003e Comment utiliser Google EAT SEO pour am\u00e9liorer le classement de votre site<\/a>\n<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">Utiliser un calendrier \u00e9ditorial<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Il est important de bien r\u00e9fl\u00e9chir au moment, \u00e0 la mani\u00e8re et \u00e0 l'endroit o\u00f9 vous publiez et promouvez votre contenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour cela, nous recommandons <a href=\"http:\/\/strivecalendar.com\" target=\"_blank\" rel=\"noreferrer noopener\">Calendrier de contenu Strive<\/a>. Ce plugin de haut niveau prend en charge l'ensemble de votre strat\u00e9gie de contenu et la rend accessible directement dans le backend de WordPress. Son interface de type \"glisser-d\u00e9poser\" permet de d\u00e9placer les articles, de modifier leur statut et d'en assurer le suivi en toute simplicit\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive.png\"><img decoding=\"async\" width=\"1024\" height=\"644\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-1024x644.png\" alt=\"Strive, le plugin de calendrier de contenu WordPress \u00e0 glisser-d\u00e9poser\" class=\"wp-image-34797\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-1024x644.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-768x483.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-270x170.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-840x528.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-1088x684.png 1088w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-700x440.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-156x98.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-1080x679.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive.png 1093w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qu'il y a de mieux dans <a href=\"https:\/\/memberpress.com\/go\/strive\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">S'efforcer<\/a>? Ils vous permettent d'essayer avant d'acheter. Vous pouvez vous inscrire \u00e0 leur essai gratuit de 30 jours et le tester avant de vous engager.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_Outsourcing_and_AI\"><\/span>Envisager l'externalisation et l'IA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous savons tous que la cr\u00e9ation de contenu prend du temps. <a href=\"https:\/\/memberpress.com\/fr\/no-time-to-blog-hire-a-freelance-writer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Externaliser votre contenu<\/a> \u00e0 des ind\u00e9pendants vous permet de vous concentrer sur d'autres aspects de votre site d'adh\u00e9sion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et ce n'est pas la seule raison d'externaliser. Les r\u00e9dacteurs professionnels effectuent des recherches pour s'assurer que le contenu est informatif et \u00e0 jour, ils peuvent adapter leur ton et leur style en fonction du public et ils livrent dans les d\u00e9lais. Vous pouvez trouver rapidement des freelances de grande qualit\u00e9 sur des sites tels que <a href=\"https:\/\/memberpress.com\/go\/fiverr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Fiverr \">Fiverr <\/a>et <a href=\"http:\/\/problogger.com\/jobs\/\">ProBlogger<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Intelligence artificielle (IA)<\/strong> is becoming a more and more viable timesaving option these days. While AI copywriters definitely can&#8217;t replace the real thing, these platforms can save you from time wasted staring at a blank page. They&#8217;re also great for coming up with ideas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re ready to give bots a try, we recommend checking out the <a href=\"https:\/\/memberpress.com\/go\/conversion\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Jasper<\/a> Plateforme de r\u00e9daction publicitaire bas\u00e9e sur l'IA (anciennement connue sous le nom d'Conversion.ai\/Jarvis).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant.png\"><img decoding=\"async\" width=\"1024\" height=\"541\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-1024x541.png\" alt=\"Plateforme de r\u00e9daction Jasper AI\" class=\"wp-image-34798\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-1024x541.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-300x158.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-768x406.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-1536x811.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-2048x1082.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-322x170.png 322w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-840x444.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-1216x642.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-1832x967.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-700x370.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-1080x570.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promote_Your_Content\"><\/span>Promouvoir votre contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois votre contenu cr\u00e9\u00e9, vous voudrez le faire conna\u00eetre. Que ce soit \u00e0 un public plus large ou \u00e0 vos membres payants, vous devrez promouvoir votre contenu de diff\u00e9rentes mani\u00e8res et \u00e0 diff\u00e9rents endroits. Voici trois excellents points de d\u00e9part.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">M\u00e9dias sociaux<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9seaux sociaux sont essentiels pour d\u00e9velopper votre audience, accro\u00eetre la notori\u00e9t\u00e9 de votre marque et cr\u00e9er une communaut\u00e9 de clients potentiels engag\u00e9s. Ils constituent \u00e9galement un bon moyen de communiquer quotidiennement avec vos membres actuels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prenez le temps d'interagir avec et <a href=\"https:\/\/memberpress.com\/fr\/how-to-increase-your-likes-and-follows-on-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er des liens avec d'autres personnes<\/a> sur les canaux de m\u00e9dias sociaux que vous avez choisis. Vous aurez ainsi un public avec lequel vous pourrez partager votre contenu. Ajoutez du nouveau contenu sur les m\u00e9dias sociaux et encouragez les gens \u00e0 aimer, \u00e0 partager et \u00e0 commenter en leur proposant des incitations, telles que des concours. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6227d7e774f2d\" href=\"https:\/\/memberpress.com\/fr\/blog\/14-best-places-on-the-web-to-promote-your-online-giveaway\/\"  target=\"_blank\" class=\"button button-blue center\">READ u003eu003e 16 sites web d'offres promotionnelles pour promouvoir votre concours en ligne<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Envisagez \u00e9galement d'utiliser <a href=\"https:\/\/memberpress.com\/go\/nelio\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">boutons et outils de partage<\/a> sur votre site web afin d'encourager les internautes \u00e0 partager votre contenu et \u00e0 s'y int\u00e9resser.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Courriel<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing is still as important as it&#8217;s ever been. Because it allows you to reach followers quickly and efficiently, email is a great way to promote new content, keep in contact with your audience, and entice them to return to your site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veillez \u00e0 mettre en place un <a href=\"https:\/\/memberpress.com\/fr\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">page d'atterrissage<\/a> ou des fen\u00eatres contextuelles sur votre site pour collecter les adresses e-mail de membres potentiels. Vous pouvez \u00e9galement envoyer du contenu promotionnel directement \u00e0 ceux qui ont d\u00e9j\u00e0 manifest\u00e9 leur int\u00e9r\u00eat pour votre site d'adh\u00e9sion afin de les encourager \u00e0 s'inscrire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emailing newsletters, relevant content, and updates on what&#8217;s been newly published on your site will help maintain current members&#8217; interest and encourage subscription renewals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veillez simplement \u00e0 choisir la bonne plateforme de marketing par courriel. Voici trois de nos plateformes pr\u00e9f\u00e9r\u00e9es qui ont fait leurs preuves <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Campagne active<\/a>, <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ConvertKit<\/a>et <a href=\"https:\/\/memberpress.com\/go\/constant\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Constant Contact<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Faire de la publicit\u00e9<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking of what&#8217;s tried and true&#8230; advertising will always be an effective way to promote your content. Google Ads, Facebook\/Instagram, and Twitter all offer affordable options. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces plateformes vous permettent \u00e9galement de <strong>atteindre des publics tr\u00e8s cibl\u00e9s<\/strong>ce qui est essentiel. Vous voulez toujours orienter vos d\u00e9penses publicitaires dans la bonne direction. Faire du marketing aupr\u00e8s d'un public non sp\u00e9cifique (ou d'un mauvais public) n'est pas seulement un gaspillage d'argent, c'est aussi mauvais pour les affaires. Personne n'aime recevoir des publicit\u00e9s pour des produits qui ne l'int\u00e9ressent pas. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Track_Your_Analytics\"><\/span>Suivez vos analyses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Votre strat\u00e9gie de marketing de contenu doit \u00e9voluer en permanence en fonction du comportement de votre public. Le suivi de vos donn\u00e9es analytiques vous permet de d\u00e9terminer les contenus qui fonctionnent et ceux qui doivent \u00eatre am\u00e9lior\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veillez \u00e0 surveiller le temps que vos membres passent sur diff\u00e9rents types de contenu et ce qui les int\u00e9resse. D\u00e9couvrez ce qui attire de nouveaux visiteurs sur votre site et d'o\u00f9 ils viennent. Observez attentivement quel type de contenu attire le plus de vues. <strong>Si un type de contenu particulier a un impact important, produisez-en davantage.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MonsterInsights<\/a> is hands-down the WordPress world&#8217;s most awesome tracking tool. It takes all your Google Analytics data and makes it available through your WordPress dashboard. And it gives you actionable insights to help you make informed content marketing decisions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/monsterinsightsdashboardwidget.png\"><img decoding=\"async\" width=\"620\" height=\"420\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/monsterinsightsdashboardwidget.png\" alt=\"monsterinsights wordpress dashboard widget screenshot\" class=\"wp-image-17909\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/monsterinsightsdashboardwidget.png 620w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/monsterinsightsdashboardwidget-300x203.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/monsterinsightsdashboardwidget-251x170.png 251w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/monsterinsightsdashboardwidget-156x106.png 156w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><figcaption>Le widget Monsterinsights pour le tableau de bord Google Analytics<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas de toujours <strong>se r\u00e9f\u00e9rer \u00e0 vos objectifs de marketing de contenu<\/strong> to determine whether your content is helping you achieve them. If you aren\u2019t quite where you want to be, that means it&#8217;s time to alter your strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Setting up a successful content-marketing strategy may seem a bit overwhelming at first. But it&#8217;s worth its weight in gold. With the right tools, all your time and effort will be very well spent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Quels sont vos meilleurs conseils pour cr\u00e9er une strat\u00e9gie de marketing de contenu r\u00e9ussie ? Partagez-les dans les commentaires ci-dessous.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de vous abonner \u00e0 notre lettre d'information dans la bo\u00eete situ\u00e9e \u00e0 votre droite !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Creating a successful content marketing strategy is key for any online business. If done right, content marketing can build a following, attract new members, and help you retain old ones. So what does a successful content marketing strategy look like, and how do you create one? In this post, we&#8217;ll talk about what content marketing [&hellip;]<\/p>\n","protected":false},"author":2122,"featured_media":34824,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[363,70,25],"class_list":["post-14167","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-content-marketing-strategy","tag-membership-site","tag-wordpress","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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