{"id":14170,"date":"2025-09-11T10:00:00","date_gmt":"2025-09-11T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=14170"},"modified":"2026-02-24T13:10:59","modified_gmt":"2026-02-24T18:10:59","slug":"how-to-use-discount-coupon-codes-effectively-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/","title":{"rendered":"Comment cr\u00e9er des coupons pour votre site d'adh\u00e9sion (avec vid\u00e9o)"},"content":{"rendered":"<p>Tous les propri\u00e9taires de sites d'affiliation recherchent des moyens simples et efficaces d'attirer davantage de membres, de conserver ceux qu'ils ont d\u00e9j\u00e0 et d'augmenter leurs revenus. L'un des outils les plus simples de votre bo\u00eete \u00e0 outils MemberPress pour r\u00e9aliser ces trois objectifs ? <strong>Coupons.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f9f8ade54c7\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f9f8ade54c7\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#MemberPress_Coupon_Examples\" >MemberPress Exemples de coupons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Fine-Tuning_Your_Coupons\" >Affiner vos coupons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#How_and_Why_You_Should_Offer_a_Discount_Coupon\" >Comment et pourquoi offrir un coupon de r\u00e9duction ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Coupon_Codes_as_Lead_Magnets\" >Les codes de coupon comme aimants de plomb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Use_a_Discount_Coupon_Code_in_an_Email_or_Newsletter\" >Utiliser un code de coupon de r\u00e9duction dans un courriel ou une lettre d'information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Offer_Free_Trials_Instead_of_a_Discount\" >Proposer des essais gratuits au lieu d'une remise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Time_Sensitive_Discounts\" >R\u00e9ductions sensibles au temps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Discount_Upgrades_to_Premium_Plans\" >Remise sur les mises \u00e0 niveau vers les plans Premium<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Offer_a_Discount_on_Memberships_Renewals\" >Offrir une remise sur les renouvellements d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Create_Coupon_Codes_For_Your_Affiliates\" >Cr\u00e9ez des codes de coupon pour vos affili\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Issue_Single-Use_Coupon_Codes_for_Individuals\" >\u00c9mission de codes de coupon \u00e0 usage unique pour les particuliers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"hMNnZELX7vF6BVeqah8mSaUFBPyMrtKoCmbLsJg912Ag90YkCdtTluVkU8WDnHz0KiIexj74SONlPHJAw6zQ5Efdb2qwry\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er des coupons dans MemberPress (Tutoriel complet)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regardez un tutoriel vid\u00e9o complet sur la cr\u00e9ation et la gestion des coupons dans MemberPress<\/figcaption><\/figure>\n\n\n\n<p>Avec <a href=\"https:\/\/memberpress.com\/fr\/docs\/creating-a-coupon\/\" title=\"\">Coupons MemberPress<\/a> vous pouvez cr\u00e9er des offres qui <a href=\"https:\/\/writology.com\/blog\/benefits-of-using-coupon-code-marketing.html\" title=\"\">attire de nouveaux membres<\/a> Ils permettent de r\u00e9compenser les utilisateurs fid\u00e8les et d'inciter les h\u00e9sitants \u00e0 passer \u00e0 l'action. Ils sont tr\u00e8s rapides \u00e0 mettre en place, suffisamment souples pour s'adapter \u00e0 presque tous les types de promotion, et puissants pour favoriser l'inscription et la fid\u00e9lisation.<\/p>\n\n\n\n<p>Qu'il s'agisse d'une offre \u00e0 dur\u00e9e limit\u00e9e ou d'une <strong>Vente du vendredi noir<\/strong>Qu'il s'agisse d'offrir une r\u00e9duction de bienvenue aux nouveaux membres ou de r\u00e9compenser les abonn\u00e9s de longue date, les coupons vous permettent de concevoir des promotions adapt\u00e9es \u00e0 vos objectifs.<\/p>\n\n\n\n<p>Dans cet article, nous verrons comment cr\u00e9er des coupons dans MemberPress, nous partagerons des exemples d'utilisation et nous vous montrerons des fa\u00e7ons intelligentes de les utiliser pour augmenter le nombre de vos membres.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Comment cr\u00e9er des coupons MemberPress<\/h1>\n\n\n\n<p>La mise en place d'un coupon MemberPress est un jeu d'enfant.  Pour commencer, il vous suffit d'aller dans votre tableau de bord WordPress et sous <strong>Coupons MemberPress<\/strong>, cliquez sur le bouton <strong>Ajouter un nouveau<\/strong> bouton.<\/p>\n\n\n\n<p>MemberPress g\u00e9n\u00e8re automatiquement un nom de code de coupon, mais vous pouvez le renommer pour refl\u00e9ter votre promotion si vous le souhaitez. Un code alphanum\u00e9rique court et m\u00e9morable est id\u00e9al !<\/p>\n\n\n\n<p>Les coupons MemberPress sont extr\u00eamement flexibles, vous pouvez donc cr\u00e9er pratiquement n'importe quelle offre. <\/p>\n\n\n\n<p>Examinons quelques configurations possibles :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Coupon_Examples\"><\/span>MemberPress Exemples de coupons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Coupon de r\u00e9duction \u00e0 vie 10% r\u00e9current :<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg\" alt=\"Capture d&#039;\u00e9cran de la mise en place d&#039;un coupon de r\u00e9duction pour les membres \u00e0 vie de 10%\" class=\"wp-image-74762\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-768x319.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1536x639.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-409x170.jpg 409w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-840x349.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1216x506.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-700x291.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-156x65.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1080x449.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon.jpg 1722w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Capture d'\u00e9cran de la mise en place d'un coupon de r\u00e9duction pour les membres \u00e0 vie de 10% dans MemberPRess<\/figcaption><\/figure>\n\n\n\n<p>Vous voulez r\u00e9compenser votre fid\u00e9lit\u00e9 ? Mettez en place un coupon qui d\u00e9duit 10% de chaque paiement \u00e0 vie. Parfait pour les offres \u00e0 long terme qui permettent aux membres de rester.<\/p>\n\n\n\n<p>En s\u00e9lectionnant \u201c standard \u201d, vous cr\u00e9erez soit une remise r\u00e9currente sur les abonnements r\u00e9currents, soit une remise \u00e0 vie pour les abonnements \u00e0 paiement unique. <\/p>\n\n\n\n<p>Vous pouvez choisir si vous voulez que la r\u00e9duction soit un pourcentage ou un montant fixe.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">$50 coupon de r\u00e9duction sur le premier paiement :<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg\" alt=\"Capture d&#039;\u00e9cran de la mise en place d&#039;un coupon de r\u00e9duction $50 pour les premiers paiements.\" class=\"wp-image-74761\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-768x319.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1536x639.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-409x170.jpg 409w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-840x349.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1216x506.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-700x291.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-156x65.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1080x449.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon.jpg 1722w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Capture d'\u00e9cran de la mise en place d'un coupon de r\u00e9duction $50 pour les premiers paiements dans MemberPress<\/figcaption><\/figure>\n\n\n\n<p>Organisez une promotion de lancement ou c\u00e9l\u00e9brez une \u00e9tape importante en offrant aux nouveaux membres une r\u00e9duction de $50 sur leur premier paiement.<\/p>\n\n\n\n<p>Veillez \u00e0 d\u00e9finir le param\u00e8tre <em>Remise<\/em> \u00e0 0% off si vous souhaitez que la r\u00e9duction ne s'applique qu'au premier paiement. <\/p>\n\n\n\n<p>Mais si vous le souhaitez, vous pouvez cr\u00e9er une offre sp\u00e9ciale telle que $50 sur votre premier paiement et 10% sur tous les paiements r\u00e9currents suivants. C'est dire \u00e0 quel point vous pouvez \u00eatre pr\u00e9cis !<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Coupon d'essai gratuit prolong\u00e9 de 30 jours :<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg\" alt=\"Capture d&#039;\u00e9cran de la mise en place d&#039;un coupon d&#039;adh\u00e9sion \u00e0 l&#039;essai prolong\u00e9\" class=\"wp-image-74765\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Capture d'\u00e9cran de la mise en place d'un coupon d'adh\u00e9sion \u00e0 l'essai prolong\u00e9<\/figcaption><\/figure>\n\n\n\n<p>Attirez les h\u00e9sitants avec un essai gratuit prolong\u00e9. Au lieu des 7 jours habituels, offrez-leur 30 jours pour explorer, et laissez la valeur de votre adh\u00e9sion faire la vente.<\/p>\n\n\n\n<p>L'option \u201c Remplacer la p\u00e9riode d'essai \u201d vous permet de cr\u00e9er un coupon pour une p\u00e9riode d'essai gratuite limit\u00e9e ou prolong\u00e9e. <\/p>\n\n\n\n<p>Si vous avez cr\u00e9\u00e9 une option d'essai gratuit dans vos param\u00e8tres d'adh\u00e9sion, ce coupon la remplacera. Supposons que vous proposiez une p\u00e9riode d'essai gratuite de 7 jours en standard - le coupon ci-dessus la remplacera par une p\u00e9riode d'essai gratuite prolong\u00e9e !<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3 mois pour le coupon $30 :<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg\" alt=\"\" class=\"wp-image-74763\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Voici une astuce int\u00e9ressante : vous pouvez utiliser la p\u00e9riode d'essai pour proposer une offre d'introduction personnalis\u00e9e, par exemple un tarif fixe pour les premiers mois, avant le d\u00e9but de l'abonnement normal. C'est id\u00e9al pour les promotions saisonni\u00e8res ou les campagnes de recrutement de nouveaux membres.<\/p>\n\n\n\n<p>Dans cet exemple, le coupon fixe les trois premiers mois \u00e0 $30, puis revient automatiquement \u00e0 la tarification standard de l'adh\u00e9sion.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2 semaines de p\u00e9riode d'essai et 25% de r\u00e9duction r\u00e9currente : <\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg\" alt=\"\" class=\"wp-image-74764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Gr\u00e2ce \u00e0 l'annulation de la p\u00e9riode d'essai, vous pouvez cumuler les offres ! D\u00e9finissez une dur\u00e9e d'essai personnalis\u00e9e, puis ajoutez une remise permanente pour les paiements r\u00e9currents.<\/p>\n\n\n\n<p>Dans cet exemple, le coupon offre aux membres une p\u00e9riode d'essai gratuite de 14 jours. Une fois la p\u00e9riode d'essai termin\u00e9e, l'abonnement d\u00e9marre avec une r\u00e9duction de 25% sur le prix normal de l'abonnement tant que l'abonnement reste actif.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fine-Tuning_Your_Coupons\"><\/span>Affiner vos coupons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une fois que vous avez fix\u00e9 la remise, MemberPress vous donne les moyens de cr\u00e9er l'urgence, l'exclusivit\u00e9 et le ciblage intelligent gr\u00e2ce aux options suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nombre d'utilisations :<\/strong> D\u00e9terminez exactement le nombre de fois qu'un coupon peut \u00eatre \u00e9chang\u00e9. C'est l'id\u00e9al pour cr\u00e9er des promotions \"places limit\u00e9es\" qui cr\u00e9ent un sentiment d'urgence. <br><br>Par exemple, vous pouvez permettre aux 25 premiers inscrits de b\u00e9n\u00e9ficier d'une r\u00e9duction, puis la fermer automatiquement.<br><\/li>\n\n\n\n<li><strong>Dates d'expiration :<\/strong> Fixez une date limite claire pour votre offre afin qu'elle ne se prolonge pas ind\u00e9finiment. <br><br>Un coupon \u00e0 dur\u00e9e limit\u00e9e (\"valable jusqu'\u00e0 dimanche !\") cr\u00e9e une p\u00e9nurie et incite les gens \u00e0 agir.<br><\/li>\n\n\n\n<li><strong>Ciblage sp\u00e9cifique des membres :<\/strong> Choisissez les adh\u00e9sions auxquelles un coupon s'applique. <br><br>Cette fonction est particuli\u00e8rement utile si vous souhaitez promouvoir un nouveau niveau, relancer l'int\u00e9r\u00eat pour un plan de niveau interm\u00e9diaire ou prot\u00e9ger vos abonnements premium contre des remises constantes.<\/li>\n<\/ul>\n\n\n\n<p>Pour des instructions d\u00e9taill\u00e9es, consultez notre <a href=\"https:\/\/memberpress.com\/fr\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener noreferrer\">Guide des coupons MemberPress<\/a>.<\/p>\n\n\n\n<p>Maintenant que vous savez comment cr\u00e9er des coupons avec les coupons MemberPress, examinons quelques-unes des fa\u00e7ons dont vous pouvez les utiliser et les avantages qui en d\u00e9coulent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_and_Why_You_Should_Offer_a_Discount_Coupon\"><\/span>Comment et pourquoi offrir un coupon de r\u00e9duction ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les codes de r\u00e9duction peuvent \u00eatre utilis\u00e9s de diff\u00e9rentes mani\u00e8res, notamment pour : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>collecter des courriels,\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">attirer de nouveaux visiteurs<\/a>, <\/li>\n\n\n\n<li>encourager les membres actuels \u00e0 renouveler leur abonnement,<\/li>\n\n\n\n<li>r\u00e9compenser les membres fid\u00e8les.<\/li>\n<\/ul>\n\n\n\n<p>Voici quelques id\u00e9es \u00e0 m\u00e9diter :<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coupon_Codes_as_Lead_Magnets\"><\/span>Les codes de coupon comme aimants de plomb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'utilisation d'un code de coupon comme aimant \u00e0 prospects est un excellent moyen de collecter des adresses \u00e9lectroniques. <\/p>\n\n\n\n<p>Consid\u00e9rer <strong>offrir un essai gratuit <\/strong>ou <strong>abonnement \u00e0 prix r\u00e9duit<\/strong> pour encourager les visiteurs \u00e0 envoyer leur courrier \u00e9lectronique et \u00e0 s'inscrire sur votre liste.<\/p>\n\n\n\n<p>Qu'ils s'inscrivent ou non, vous aurez recueilli leur adresse \u00e9lectronique, et ils pourront \u00eatre inclus dans les prochains appels d'offres. <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campagne active\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing par courrier \u00e9lectronique<\/a> de promouvoir votre site et d'encourager les inscriptions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_a_Discount_Coupon_Code_in_an_Email_or_Newsletter\"><\/span>Utiliser un code de coupon de r\u00e9duction dans un courriel ou une lettre d'information<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c9tant donn\u00e9 que les visiteurs qui s'inscrivent \u00e0 votre liste de diffusion expriment un int\u00e9r\u00eat pour votre site d'adh\u00e9sion, il est important de se concentrer sur ce groupe, car ils font d\u00e9sormais partie de votre public cible et sont susceptibles de devenir membres.<\/p>\n\n\n\n<p>Essayez d'envoyer des codes de r\u00e9duction dans des courriels ou des bulletins d'information mensuels \u00e0 votre liste de diffusion. Une r\u00e9duction peut \u00eatre le dernier coup de pouce dont vos abonn\u00e9s ont besoin pour devenir membres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_Free_Trials_Instead_of_a_Discount\"><\/span>Proposer des essais gratuits au lieu d'une remise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Comme nous l'avons d\u00e9j\u00e0 d\u00e9couvert dans nos exemples, un code de coupon ne doit pas toujours impliquer une r\u00e9duction sur les frais. Il peut \u00e9galement \u00eatre utilis\u00e9 pour offrir un essai gratuit d'une journ\u00e9e, d'une semaine ou d'un mois. <\/p>\n\n\n\n<p>Une fois qu'un utilisateur s'est inscrit, qu'il a explor\u00e9 votre site et acc\u00e9d\u00e9 \u00e0 votre contenu, il peut \u00eatre plus int\u00e9ress\u00e9 \u00e0 devenir un membre payant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Time_Sensitive_Discounts\"><\/span>R\u00e9ductions sensibles au temps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Une autre option populaire consiste \u00e0 cr\u00e9er des codes actifs pour une dur\u00e9e limit\u00e9e.<\/p>\n\n\n\n<p>Exploiter les <a href=\"https:\/\/memberpress.com\/fr\/blog\/fomo-marketing\/\" title=\"\">Le ph\u00e9nom\u00e8ne FOMO<\/a>vous pouvez \u00e9galement utiliser un\u00a0<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/powr-countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">compte \u00e0 rebours<\/a>\u00a0pour indiquer que le temps est compt\u00e9 pour une promotion particuli\u00e8re. <\/p>\n\n\n\n<p>Sous pression et craignant de passer \u00e0 c\u00f4t\u00e9 d'une bonne affaire, les visiteurs sont plus enclins \u00e0 accepter votre offre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discount_Upgrades_to_Premium_Plans\"><\/span>Remise sur les mises \u00e0 niveau vers les plans Premium<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si votre site d'adh\u00e9sion offre une vari\u00e9t\u00e9 de\u00a0<a href=\"https:\/\/memberpress.com\/fr\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">plans et paquets<\/a>Un code de r\u00e9duction est un excellent moyen d'encourager les membres \u00e0 passer \u00e0 un niveau sup\u00e9rieur. S\u00e9lectionnez un plan sp\u00e9cifique que vous essayez de promouvoir et offrez aux nouveaux membres et aux membres actuels un tarif r\u00e9duit.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement cr\u00e9er un code de r\u00e9duction r\u00e9serv\u00e9 aux membres actuels, en r\u00e9duisant le co\u00fbt de tous les plans d'un pourcentage. C'est un moyen efficace d'encourager votre public \u00e0 passer \u00e0 des plans premium et d'augmenter ainsi vos revenus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_a_Discount_on_Memberships_Renewals\"><\/span>Offrir une remise sur les renouvellements d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Fid\u00e9lisation des membres<\/a> l'un des aspects les plus importants de la gestion d'un site d'affiliation. Si vos membres renouvellent leur adh\u00e9sion chaque ann\u00e9e, envoyez-leur un code de r\u00e9duction lorsque leur adh\u00e9sion arrive \u00e0 expiration.<\/p>\n\n\n\n<p>Ils peuvent faire valoir la r\u00e9duction sur leur cotisation, ce qui peut \u00eatre la motivation suppl\u00e9mentaire dont ils ont besoin pour rester. <\/p>\n\n\n\n<p>Vous pouvez \u00e9galement utiliser la fonction <a href=\"https:\/\/memberpress.com\/fr\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress - Fonction de rappel<\/a>\u00a0envoyer des e-mails automatis\u00e9s aux membres apr\u00e8s l'expiration de leur abonnement. Ajoutez un code promo dans cet e-mail et vous les verrez peut-\u00eatre revenir sur votre site pour profiter de votre offre.<\/p>\n\n\n\n<p>Si\u00a0<a href=\"https:\/\/memberpress.com\/fr\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">les membres paient sur une base mensuelle<\/a>, vous pouvez envoyer un coupon de r\u00e9duction si quelqu'un tente d'annuler son adh\u00e9sion. \u00c9tant donn\u00e9 que l'acquisition de nouveaux membres prend beaucoup de temps, il est primordial de conserver ceux que vous avez d\u00e9j\u00e0.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Coupon_Codes_For_Your_Affiliates\"><\/span>Cr\u00e9ez des codes de coupon pour vos affili\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous avez achet\u00e9 MemberPress, vous pouvez b\u00e9n\u00e9ficier d'une int\u00e9gration transparente avec\u00a0<a href=\"https:\/\/memberpress.com\/fr\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">le plugin Easy Affiliate<\/a>. Ce plugin facilite la cr\u00e9ation et la gestion de\u00a0<a href=\"https:\/\/memberpress.com\/fr\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">votre propre programme d'affiliation<\/a>\u00a0et d'inciter et de r\u00e9compenser les autres personnes qui envoient de nouveaux membres sur votre site.<\/p>\n\n\n\n<p>En plus d'offrir aux affili\u00e9s une commission pour la promotion r\u00e9ussie de votre site, vous pouvez cr\u00e9er des codes de coupon qu'ils pourront partager avec les membres de leur public et les encourager \u00e0 s'inscrire \u00e0 votre site d'adh\u00e9sion.<\/p>\n\n\n\n<p>Cette approche permet de cr\u00e9er une situation gagnant-gagnant-gagnant - vous gagnez plus de membres, vos affili\u00e9s g\u00e9n\u00e8rent plus de commissions et leur public b\u00e9n\u00e9ficie d'une r\u00e9duction sur votre site d'adh\u00e9sion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Issue_Single-Use_Coupon_Codes_for_Individuals\"><\/span>\u00c9mission de codes de coupon \u00e0 usage unique pour les particuliers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Une autre option consiste \u00e0 \u00e9mettre des codes de r\u00e9duction \u00e0 usage unique pour les particuliers. Comme les codes de r\u00e9duction \u00e0 usage unique ne peuvent \u00eatre utilis\u00e9s qu'une seule fois, il n'y a pas lieu de s'inqui\u00e9ter des nombreuses r\u00e9ductions g\u00e9n\u00e9r\u00e9es.<\/p>\n\n\n\n<p>Des codes personnalis\u00e9s peuvent \u00eatre utilis\u00e9s pour toutes sortes de sc\u00e9narios :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En guise d'excuses pour un probl\u00e8me d'inscription<\/li>\n\n\n\n<li>Comme prix pour un gagnant de concours<\/li>\n\n\n\n<li>Pour un membre du public qui vous a envoy\u00e9 un courriel avec une demande sp\u00e9cifique concernant votre site<\/li>\n\n\n\n<li>Pour \u00e0 peu pr\u00e8s tout le reste !<\/li>\n<\/ul>\n\n\n\n<p>Les codes personnalis\u00e9s sont un excellent moyen d'offrir une exp\u00e9rience de service \u00e0 la client\u00e8le personnalis\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les coupons MemberPress sont simples \u00e0 mettre en place mais tr\u00e8s flexibles. Vous pouvez les adapter \u00e0 presque tous les objectifs, qu'il s'agisse d'attirer de nouveaux membres, de r\u00e9compenser la fid\u00e9lit\u00e9 ou de r\u00e9duire le taux de d\u00e9sabonnement.<\/p>\n\n\n\n<p>Nous avons vu comment cr\u00e9er diff\u00e9rents types de coupons, des remises r\u00e9currentes aux essais prolong\u00e9s, et comment les affiner avec des limites d'utilisation, des dates d'expiration et un ciblage sp\u00e9cifique \u00e0 l'adh\u00e9sion. <\/p>\n\n\n\n<p>Nous avons \u00e9galement explor\u00e9 des moyens pratiques de les mettre \u00e0 profit, comme la g\u00e9n\u00e9ration de prospects, les mises \u00e0 niveau, les renouvellements et m\u00eame les promotions d'affili\u00e9s.<\/p>\n\n\n\n<p>Les coupons sont un outil polyvalent qui peut favoriser la croissance, la fid\u00e9lisation et l'engagement dans l'ensemble de votre activit\u00e9 d'adh\u00e9sion, il est donc temps de les mettre \u00e0 profit !<\/p>\n\n\n\n<p>Quel type de code allez-vous utiliser ? Partagez vos id\u00e9es dans la section des commentaires ci-dessous. <\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Apprenez \u00e0 cr\u00e9er et \u00e0 utiliser des coupons MemberPress pour stimuler les inscriptions, r\u00e9compenser la fid\u00e9lit\u00e9 et augmenter les revenus r\u00e9currents sur votre site d'adh\u00e9sion WordPress ou votre cours en ligne.<\/p>","protected":false},"author":73814,"featured_media":74794,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[1556,364,838,25],"class_list":{"0":"post-14170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-converter","9":"tag-discount-coupon-codes","10":"tag-video-tutorial","11":"tag-wordpress","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to make coupons for your membership website. 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Utilisez ensuite les codes de coupon de r\u00e9duction pour g\u00e9n\u00e9rer des prospects, cibler les visiteurs et augmenter les abonnements r\u00e9currents.","keywords":[{"label":"how to use coupons in memberpress","value":"how to use coupons in memberpress"},{"label":"how to make coupons","value":"how to make coupons"}],"keyphrases":{"focus":{"keyphrase":"how to make coupons","score":54,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":4},"keyphraseInURL":{"score":1,"maxScore":5,"error":1},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1},"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"none","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"book\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"restaurant\":[],\"service\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-02-24 18:17:12","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:19:34","updated":"2026-03-03 15:08:04"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Make Coupons for your Membership Site (with Video)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Advice","link":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/"},{"label":"How to Make Coupons for your Membership Site (with Video)","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"7","content_native":[{"type":"core\/paragraph","render":"<p>Every membership site owner is looking for simple, effective ways to bring in more members, keep the ones they have, and grow revenue. One of the easiest tools in your MemberPress toolbox for doing all three? <strong>Coupons.<\/strong><\/p>","content":[{"type":"text","data":"Every membership site owner is looking for simple, effective ways to bring in more members, keep the ones they have, and grow revenue. One of the easiest tools in your MemberPress toolbox for doing all three? <strong>Coupons.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"How to Create Coupons in MemberPress (Full Tutorial)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Comment cr\u00e9er des coupons dans MemberPress (Tutoriel complet)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=0aOl3YImbQg","caption":"Watch a full video tutorial on how to create and manage coupons in MemberPress","url":"https:\/\/www.youtube.com\/watch?v=0aOl3YImbQg"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With <a href=\"https:\/\/memberpress.com\/docs\/creating-a-coupon\/\" title=\"\">MemberPress Coupons<\/a> you can create offers that <a href=\"https:\/\/writology.com\/blog\/benefits-of-using-coupon-code-marketing.html\" title=\"\">attracts new members<\/a> , reward loyal ones, and nudge fence-sitters into action. They\u2019re super quick to set up, flexible enough for almost any type of promotion, and powerful for driving both signups and retention.<\/p>","content":[{"type":"text","data":"With <a href=\"https:\/\/memberpress.com\/docs\/creating-a-coupon\/\" title=\"\">MemberPress Coupons<\/a> you can create offers that <a href=\"https:\/\/writology.com\/blog\/benefits-of-using-coupon-code-marketing.html\" title=\"\">attracts new members<\/a> , reward loyal ones, and nudge fence-sitters into action. They\u2019re super quick to set up, flexible enough for almost any type of promotion, and powerful for driving both signups and retention."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whether you\u2019re running a limited-time <strong>Black Friday sale<\/strong>, offering a welcome discount to new members, or rewarding long-term subscribers, coupons give you the flexibility to craft promotions that match your goals.<\/p>","content":[{"type":"text","data":"Whether you\u2019re running a limited-time <strong>Black Friday sale<\/strong>, offering a welcome discount to new members, or rewarding long-term subscribers, coupons give you the flexibility to craft promotions that match your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll walk through how to create coupons in MemberPress, share example use cases, and show you smart ways to use them to fuel your membership growth.<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll walk through how to create coupons in MemberPress, share example use cases, and show you smart ways to use them to fuel your membership growth."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h1 class=\"wp-block-heading\">How to Create MemberPress Coupons<\/h1>","content":"Comment cr\u00e9er des coupons MemberPress","data":[],"style":{"align":"left","parent_style":{},"header":"h1","fontSize":"36px"}},{"type":"core\/paragraph","render":"<p>Setting up a MemberPress coupon is a snap. \u00a0To get started, simply go to your WordPress dashboard and under <strong>MemberPress Coupons<\/strong>, click the <strong>Add New<\/strong> button.<\/p>","content":[{"type":"text","data":"Setting up a MemberPress coupon is a snap. \u00a0To get started, simply go to your WordPress dashboard and under <strong>MemberPress Coupons<\/strong>, click the <strong>Add New<\/strong> button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress automatically generates a coupon code name, but you can rename it to reflect your promotion if you wish. A short, memorable, alphanumeric code is ideal!<\/p>","content":[{"type":"text","data":"MemberPress automatically generates a coupon code name, but you can rename it to reflect your promotion if you wish. A short, memorable, alphanumeric code is ideal!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress Coupons are extremely flexible, so you can create pretty much whatever offer you want. <\/p>","content":[{"type":"text","data":"MemberPress Coupons are extremely flexible, so you can create pretty much whatever offer you want. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let's take a look at some possible set ups:<\/p>","content":[{"type":"text","data":"Let's take a look at some possible set ups:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">MemberPress Coupon Examples<\/h3>","content":"MemberPress Exemples de coupons","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Recurring 10% lifetime discount coupon:<\/h4>","content":"Coupon de r\u00e9duction \u00e0 vie 10% r\u00e9current :","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg\" alt=\"Screenshot of how to set up a 10% lifetime member discount coupon\" class=\"wp-image-74762\" \/><figcaption class=\"wp-element-caption\">Screenshot of how to set up a 10% lifetime member discount coupon in MemberPRess<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg","data":{"alt":"Screenshot of how to set up a 10% lifetime member discount coupon","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg","caption":"Screenshot of how to set up a 10% lifetime member discount coupon in MemberPRess","linkDestination":"none"},"style":{"width":1024,"height":426,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Want to reward loyalty? Set up a coupon that knocks 10% off every payment for life. Perfect for long-term deals that keep members around.<\/p>","content":[{"type":"text","data":"Want to reward loyalty? Set up a coupon that knocks 10% off every payment for life. Perfect for long-term deals that keep members around."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Selecting \"standard\" will create either a recurring discount on recurring memberships, or a lifetime discount for one-time payment memberships. <\/p>","content":[{"type":"text","data":"Selecting \"standard\" will create either a recurring discount on recurring memberships, or a lifetime discount for one-time payment memberships. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can choose whether you want your discount to be a percentage, or a set amount off.<\/p>","content":[{"type":"text","data":"You can choose whether you want your discount to be a percentage, or a set amount off."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">$50 off the first payment coupon:<\/h4>","content":"$50 coupon de r\u00e9duction sur le premier paiement :","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg\" alt=\"Screenshot of how to set up a $50 off member discount coupon for first payments\" class=\"wp-image-74761\" \/><figcaption class=\"wp-element-caption\">Screenshot of how to set up a $50 off member coupon for first payments in MemberPress<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg","data":{"alt":"Screenshot of how to set up a $50 off member discount coupon for first payments","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg","caption":"Screenshot of how to set up a $50 off member coupon for first payments in MemberPress","linkDestination":"none"},"style":{"width":1024,"height":426,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Run a launch promo or celebrate a milestone by giving new members $50 off their first payment.<\/p>","content":[{"type":"text","data":"Run a launch promo or celebrate a milestone by giving new members $50 off their first payment."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Make sure you set the <em>Discount<\/em> amount to 0% off if you just want the discount to apply to the first payment. <\/p>","content":[{"type":"text","data":"Make sure you set the <em>Discount<\/em> amount to 0% off if you just want the discount to apply to the first payment. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But if you want to, you could create a special deal like $50 off your first payment and 10% off all subsequent recurring payments. That's how specific you can get!<\/p>","content":[{"type":"text","data":"But if you want to, you could create a special deal like $50 off your first payment and 10% off all subsequent recurring payments. That's how specific you can get!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Extended 30-day free trial period coupon:<\/h4>","content":"Coupon d'essai gratuit prolong\u00e9 de 30 jours :","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg\" alt=\"Screenshot of how to set up an extended trial membership coupon\" class=\"wp-image-74765\" \/><figcaption class=\"wp-element-caption\">Screenshot of how to set up an extended trial membership coupon<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg","data":{"alt":"Screenshot of how to set up an extended trial membership coupon","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg","caption":"Screenshot of how to set up an extended trial membership coupon","linkDestination":"none"},"style":{"width":1024,"height":502,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Entice fence-sitters with an extended free trial. Instead of your standard 7 days, hand them 30 days to explore, and let the value of your membership do the selling.<\/p>","content":[{"type":"text","data":"Entice fence-sitters with an extended free trial. Instead of your standard 7 days, hand them 30 days to explore, and let the value of your membership do the selling."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The \"Trial Period Override\" option lets you create coupon for a limited free trial or extended trial period. <\/p>","content":[{"type":"text","data":"The \"Trial Period Override\" option lets you create coupon for a limited free trial or extended trial period. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you have created a free trial option in your membership settings, this coupon will override it. Say you offer a 7-day free trial as standard \u2013 the example coupon above will override it with an extended free trial period!<\/p>","content":[{"type":"text","data":"If you have created a free trial option in your membership settings, this coupon will override it. Say you offer a 7-day free trial as standard \u2013 the example coupon above will override it with an extended free trial period!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">3 months for $30 coupon:<\/h4>","content":"3 mois pour le coupon $30 :","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg\" alt=\"\" class=\"wp-image-74763\" \/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg","linkDestination":"none"},"style":{"width":1024,"height":502,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Here's a neat hack, you can use the Trial Period Override to offer a custom intro deal, like a flat fee for the first few months, before the regular subscription kicks in. Great for seasonal promos or new-member drives.<\/p>","content":[{"type":"text","data":"Here's a neat hack, you can use the Trial Period Override to offer a custom intro deal, like a flat fee for the first few months, before the regular subscription kicks in. Great for seasonal promos or new-member drives."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this example, the coupon sets the first three months at $30, then automatically switches back to the standard membership pricing.<\/p>","content":[{"type":"text","data":"In this example, the coupon sets the first three months at $30, then automatically switches back to the standard membership pricing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">2 week trial period and 25% off recurring: <\/h4>","content":"2 semaines de p\u00e9riode d'essai et 25% de r\u00e9duction r\u00e9currente :","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg\" alt=\"\" class=\"wp-image-74764\" \/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg","linkDestination":"none"},"style":{"width":1024,"height":502,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>With Trial Period Override, you can stack your offers! Set up a custom trial length, then layer in an ongoing discount for the recurring payments.<\/p>","content":[{"type":"text","data":"With Trial Period Override, you can stack your offers! Set up a custom trial length, then layer in an ongoing discount for the recurring payments."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this example, the coupon gives members a 14-day free trial. Once the trial ends, the subscription kicks in at 25% off the regular membership price for as long as the subscription remains active.<\/p>","content":[{"type":"text","data":"In this example, the coupon gives members a 14-day free trial. Once the trial ends, the subscription kicks in at 25% off the regular membership price for as long as the subscription remains active."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Fine-Tuning Your Coupons<\/h3>","content":"Affiner vos coupons","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Once you've nailed down the discount, MemberPress gives you levers to create urgency, exclusivity, and smart targeting with the following options:<\/p>","content":[{"type":"text","data":"Once you've nailed down the discount, MemberPress gives you levers to create urgency, exclusivity, and smart targeting with the following options:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li><strong>Usage Count:<\/strong> Decide exactly how many times a coupon can be redeemed. This is perfect for creating \u201climited spots\u201d promotions that drive urgency. <br><br>For example, you could allow the first 25 signups to grab a discount, then automatically close it off.<br><\/li>\n\n\n\n<li><strong>Expiration dates:<\/strong> Set a clear deadline for your offer so it doesn\u2019t run indefinitely. <br><br>A time-sensitive coupon (\u201cGood through Sunday!\u201d) creates scarcity and nudges people to act.<br><\/li>\n\n\n\n<li><strong>Membership-specific targeting:<\/strong> Choose which memberships a coupon applies to. <br><br>This is especially handy if you want to promote a new tier, re-engage interest in a mid-level plan, or protect your premium memberships from constant discounting.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li><strong>Nombre d'utilisations :<\/strong> D\u00e9terminez exactement le nombre de fois qu'un coupon peut \u00eatre \u00e9chang\u00e9. C'est l'id\u00e9al pour cr\u00e9er des promotions \"places limit\u00e9es\" qui cr\u00e9ent un sentiment d'urgence. <br><br>Par exemple, vous pouvez permettre aux 25 premiers inscrits de b\u00e9n\u00e9ficier d'une r\u00e9duction, puis la fermer automatiquement.<br><\/li>\n\n\n\n<li><strong>Dates d'expiration :<\/strong> Fixez une date limite claire pour votre offre afin qu'elle ne se prolonge pas ind\u00e9finiment. <br><br>Un coupon \u00e0 dur\u00e9e limit\u00e9e (\"valable jusqu'\u00e0 dimanche !\") cr\u00e9e une p\u00e9nurie et incite les gens \u00e0 agir.<br><\/li>\n\n\n\n<li><strong>Ciblage sp\u00e9cifique des membres :<\/strong> Choisissez les adh\u00e9sions auxquelles un coupon s'applique. <br><br>Cette fonction est particuli\u00e8rement utile si vous souhaitez promouvoir un nouveau niveau, relancer l'int\u00e9r\u00eat pour un plan de niveau interm\u00e9diaire ou prot\u00e9ger vos abonnements premium contre des remises constantes.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li><strong>Usage Count:<\/strong> Decide exactly how many times a coupon can be redeemed. This is perfect for creating \u201climited spots\u201d promotions that drive urgency. <br><br>For example, you could allow the first 25 signups to grab a discount, then automatically close it off.<br><\/li>","content":"Nombre d'utilisations : D\u00e9terminez exactement le nombre de fois qu'un coupon peut \u00eatre utilis\u00e9. Cette option est id\u00e9ale pour cr\u00e9er des promotions \u201c\u00e0 dur\u00e9e limit\u00e9e\u201d qui cr\u00e9ent un sentiment d'urgence. Par exemple, vous pouvez permettre aux 25 premiers inscrits de b\u00e9n\u00e9ficier d'une r\u00e9duction, puis la fermer automatiquement.","data":{"text":"Usage Count: Decide exactly how many times a coupon can be redeemed. This is perfect for creating \u201climited spots\u201d promotions that drive urgency. For example, you could allow the first 25 signups to grab a discount, then automatically close it off."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Expiration dates:<\/strong> Set a clear deadline for your offer so it doesn\u2019t run indefinitely. <br><br>A time-sensitive coupon (\u201cGood through Sunday!\u201d) creates scarcity and nudges people to act.<br><\/li>","content":"Dates d'expiration : Fixez une date limite claire pour votre offre afin qu'elle ne se prolonge pas ind\u00e9finiment. Un coupon limit\u00e9 dans le temps (\u201cvalable jusqu'\u00e0 dimanche !\u201d) cr\u00e9e une p\u00e9nurie et incite les gens \u00e0 agir.","data":{"text":"Expiration dates: Set a clear deadline for your offer so it doesn\u2019t run indefinitely. A time-sensitive coupon (\u201cGood through Sunday!\u201d) creates scarcity and nudges people to act."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Membership-specific targeting:<\/strong> Choose which memberships a coupon applies to. <br><br>This is especially handy if you want to promote a new tier, re-engage interest in a mid-level plan, or protect your premium memberships from constant discounting.<\/li>","content":"Ciblage par adh\u00e9sion : Choisissez les abonnements auxquels un coupon s'applique. C'est particuli\u00e8rement utile si vous souhaitez promouvoir un nouveau niveau, relancer l'int\u00e9r\u00eat pour un plan de niveau interm\u00e9diaire ou prot\u00e9ger vos abonnements premium contre les remises constantes.","data":{"text":"Membership-specific targeting: Choose which memberships a coupon applies to. This is especially handy if you want to promote a new tier, re-engage interest in a mid-level plan, or protect your premium memberships from constant discounting."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For detailed instructions, check out our <a href=\"https:\/\/memberpress.com\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Coupons Guide<\/a>.<\/p>","content":[{"type":"text","data":"For detailed instructions, check out our <a href=\"https:\/\/memberpress.com\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Coupons Guide<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Now that you know how to make coupons with MemberPress coupons, let\u2019s look at some of the ways you can use them and the benefits of doing so.<\/p>","content":[{"type":"text","data":"Now that you know how to make coupons with MemberPress coupons, let\u2019s look at some of the ways you can use them and the benefits of doing so."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How and Why You Should Offer a Discount Coupon<\/h2>","content":"Comment et pourquoi offrir un coupon de r\u00e9duction ?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Discount coupon codes can be used in a number of ways including to: <\/p>","content":[{"type":"text","data":"Discount coupon codes can be used in a number of ways including to: "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>collect emails,&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">attract new visitors<\/a>, <\/li>\n\n\n\n<li>encourage current members to renew their subscriptions,<\/li>\n\n\n\n<li>reward loyal members.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>collecter des courriels,&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">attirer de nouveaux visiteurs<\/a>, <\/li>\n\n\n\n<li>encourager les membres actuels \u00e0 renouveler leur abonnement,<\/li>\n\n\n\n<li>r\u00e9compenser les membres fid\u00e8les.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>collect emails,&nbsp;<\/li>","content":"collecter des courriels,&nbsp;","data":{"text":"collect emails,&nbsp;"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">attract new visitors<\/a>, <\/li>","content":"attirer de nouveaux visiteurs,","data":{"text":"attract new visitors,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>encourage current members to renew their subscriptions,<\/li>","content":"encourager les membres actuels \u00e0 renouveler leur abonnement,","data":{"text":"encourage current members to renew their subscriptions,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>reward loyal members.<\/li>","content":"r\u00e9compenser les membres fid\u00e8les.","data":{"text":"reward loyal members."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are some ideas for you to mull over:<\/p>","content":[{"type":"text","data":"Here are some ideas for you to mull over:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Coupon Codes as Lead Magnets<\/h2>","content":"Les codes de coupon comme aimants de plomb","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Using a coupon code as a lead magnet is a great way to collect email addresses. <\/p>","content":[{"type":"text","data":"Using a coupon code as a lead magnet is a great way to collect email addresses. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Consider <strong>offering a free trial <\/strong>or <strong>discounted subscription<\/strong> to encourage visitors to submit their emails and join your list.<\/p>","content":[{"type":"text","data":"Consider <strong>offering a free trial <\/strong>or <strong>discounted subscription<\/strong> to encourage visitors to submit their emails and join your list."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whether they sign up or not, you\u2019ll have collected their email addresses, and they can be included in future email marketing campaigns, promoting your site and encouraging registrations.<\/p>","content":[{"type":"text","data":"Whether they sign up or not, you\u2019ll have collected their email addresses, and they can be included in future email marketing campaigns, promoting your site and encouraging registrations."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Use a Discount Coupon Code in an Email or Newsletter<\/h2>","content":"Utiliser un code de coupon de r\u00e9duction dans un courriel ou une lettre d'information","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Since visitors who join your mailing list are expressing an interest in your membership site, it\u2019s important to focus on this group, as they are now part of your target audience and likely to become members.<\/p>","content":[{"type":"text","data":"Since visitors who join your mailing list are expressing an interest in your membership site, it\u2019s important to focus on this group, as they are now part of your target audience and likely to become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Try sending coupon codes in emails or monthly newsletters to your mailing list. A discount may be the final nudge your subscribers need to become members.<\/p>","content":[{"type":"text","data":"Try sending coupon codes in emails or monthly newsletters to your mailing list. A discount may be the final nudge your subscribers need to become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Offer Free Trials Instead of a Discount<\/h2>","content":"Proposer des essais gratuits au lieu d'une remise","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As we've already discovered in our examples, a coupon code doesn\u2019t always have to involve a discount on fees. It can also be used to provide a free trial for a day, a week, or a month. <\/p>","content":[{"type":"text","data":"As we've already discovered in our examples, a coupon code doesn\u2019t always have to involve a discount on fees. It can also be used to provide a free trial for a day, a week, or a month. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once a user has signed up, explored your site, and accessed your content, they may be more interested in becoming a full-paying member.<\/p>","content":[{"type":"text","data":"Once a user has signed up, explored your site, and accessed your content, they may be more interested in becoming a full-paying member."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Time Sensitive Discounts<\/h2>","content":"R\u00e9ductions sensibles au temps","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Another popular option is to create codes that are active for a limited time only.<\/p>","content":[{"type":"text","data":"Another popular option is to create codes that are active for a limited time only."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Harnessing the <a href=\"https:\/\/memberpress.com\/blog\/fomo-marketing\/\" title=\"\">FOMO phenomenon<\/a>, you could also use a&nbsp;<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/powr-countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">countdown timer<\/a>&nbsp;to show that time\u2019s running out on a particular promotion. <\/p>","content":[{"type":"text","data":"Harnessing the <a href=\"https:\/\/memberpress.com\/blog\/fomo-marketing\/\" title=\"\">FOMO phenomenon<\/a>, you could also use a&nbsp;<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/powr-countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">countdown timer<\/a>&nbsp;to show that time\u2019s running out on a particular promotion. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Under pressure and fearing they may miss out on a good deal, visitors are more likely to take you up on your offer.<\/p>","content":[{"type":"text","data":"Under pressure and fearing they may miss out on a good deal, visitors are more likely to take you up on your offer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Discount Upgrades to Premium Plans<\/h2>","content":"Remise sur les mises \u00e0 niveau vers les plans Premium","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If your membership site offers a variety of&nbsp;<a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">plans and packages<\/a>, a discount coupon code is a great way to encourage members to upgrade. Select a specific plan you\u2019re trying to promote and offer new and current members a discounted rate.<\/p>","content":[{"type":"text","data":"If your membership site offers a variety of&nbsp;<a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">plans and packages<\/a>, a discount coupon code is a great way to encourage members to upgrade. Select a specific plan you\u2019re trying to promote and offer new and current members a discounted rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You could also create a coupon code exclusively for current members, reducing the cost of all plans by a percentage. It's an effective way to encourage your audience to upgrade to premium plans and thus increase your revenue.<\/p>","content":[{"type":"text","data":"You could also create a coupon code exclusively for current members, reducing the cost of all plans by a percentage. It's an effective way to encourage your audience to upgrade to premium plans and thus increase your revenue."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Offer a Discount on Memberships Renewals<\/h2>","content":"Offrir une remise sur les renouvellements d'adh\u00e9sion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Member retention<\/a> one of the most important aspects of running a membership site. If your members renew on a yearly basis, send them a discount coupon code when their membership is due to expire.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Member retention<\/a> one of the most important aspects of running a membership site. If your members renew on a yearly basis, send them a discount coupon code when their membership is due to expire."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>They can claim the discount against their membership fee, which may be the extra incentive they need to stick around. <\/p>","content":[{"type":"text","data":"They can claim the discount against their membership fee, which may be the extra incentive they need to stick around. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also use the <a href=\"https:\/\/memberpress.com\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress reminders feature<\/a>&nbsp;to send automated emails to members after their subscriptions have&nbsp;expired. Include a coupon code in this email and you could see them coming back to your site to take advantage&nbsp;of your offer.<\/p>","content":[{"type":"text","data":"You can also use the <a href=\"https:\/\/memberpress.com\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress reminders feature<\/a>&nbsp;to send automated emails to members after their subscriptions have&nbsp;expired. Include a coupon code in this email and you could see them coming back to your site to take advantage&nbsp;of your offer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">members pay on a monthly basis<\/a>, you can send out a discount coupon if someone tries to cancel their membership. Since attracting new members is time-consuming, holding on to the ones you have is a&nbsp;high priority.<\/p>","content":[{"type":"text","data":"If&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">members pay on a monthly basis<\/a>, you can send out a discount coupon if someone tries to cancel their membership. Since attracting new members is time-consuming, holding on to the ones you have is a&nbsp;high priority."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Create Coupon Codes For Your Affiliates<\/h2>","content":"Cr\u00e9ez des codes de coupon pour vos affili\u00e9s","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you\u2019ve purchased MemberPress, you can take advantage of seamless integration with&nbsp;<a href=\"https:\/\/memberpress.com\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Easy Affiliate plugin<\/a>. This plugin makes it easy to create and manage&nbsp;<a href=\"https:\/\/memberpress.com\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">your own affiliate program<\/a>&nbsp;and to incentivize and reward others for sending new members to your site.<\/p>","content":[{"type":"text","data":"If you\u2019ve purchased MemberPress, you can take advantage of seamless integration with&nbsp;<a href=\"https:\/\/memberpress.com\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Easy Affiliate plugin<\/a>. This plugin makes it easy to create and manage&nbsp;<a href=\"https:\/\/memberpress.com\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">your own affiliate program<\/a>&nbsp;and to incentivize and reward others for sending new members to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In addition to offering affiliates a commission for successfully promoting your site, you can create coupon codes for them to share with and encourage their audience members to sign up to your membership site.<\/p>","content":[{"type":"text","data":"In addition to offering affiliates a commission for successfully promoting your site, you can create coupon codes for them to share with and encourage their audience members to sign up to your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This approach helps create a win-win-win situation \u2013 you gain more members, your affiliates generate more commissions, and their audiences get a discount on your membership site.<\/p>","content":[{"type":"text","data":"This approach helps create a win-win-win situation \u2013 you gain more members, your affiliates generate more commissions, and their audiences get a discount on your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Issue Single-Use Coupon Codes for Individuals<\/h2>","content":"\u00c9mission de codes de coupon \u00e0 usage unique pour les particuliers","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Another option is to issue single-use coupon codes for individuals. Since single-issue coupon codes can only be used once, there\u2019s no need to worry about numerous discounts being generated.<\/p>","content":[{"type":"text","data":"Another option is to issue single-use coupon codes for individuals. Since single-issue coupon codes can only be used once, there\u2019s no need to worry about numerous discounts being generated."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Individualized codes can be used for all kinds of scenarios:<\/p>","content":[{"type":"text","data":"Individualized codes can be used for all kinds of scenarios:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>As an apology for a signup issue<\/li>\n\n\n\n<li>As a prize for a competition winner<\/li>\n\n\n\n<li>For a member of the public who's emailed you with a specific inquiry about your site<\/li>\n\n\n\n<li>For just about anything else!<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>En guise d'excuses pour un probl\u00e8me d'inscription<\/li>\n\n\n\n<li>Comme prix pour un gagnant de concours<\/li>\n\n\n\n<li>Pour un membre du public qui vous a envoy\u00e9 un courriel avec une demande sp\u00e9cifique concernant votre site<\/li>\n\n\n\n<li>Pour \u00e0 peu pr\u00e8s tout le reste !<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>As an apology for a signup issue<\/li>","content":"En guise d'excuses pour un probl\u00e8me d'inscription","data":{"text":"As an apology for a signup issue"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>As a prize for a competition winner<\/li>","content":"Comme prix pour un gagnant de concours","data":{"text":"As a prize for a competition winner"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>For a member of the public who's emailed you with a specific inquiry about your site<\/li>","content":"Pour un membre du public qui vous a envoy\u00e9 un courriel avec une demande sp\u00e9cifique concernant votre site","data":{"text":"For a member of the public who's emailed you with a specific inquiry about your site"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>For just about anything else!<\/li>","content":"Pour \u00e0 peu pr\u00e8s tout le reste !","data":{"text":"For just about anything else!"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Individualized codes are a great way to provide a personalized customer-service experience.<\/p>","content":[{"type":"text","data":"Individualized codes are a great way to provide a personalized customer-service experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"R\u00e9flexions finales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>MemberPress Coupons are simple to set up but packed with flexibility. You can tailor them to almost any goal, be it attracting new members, rewarding loyalty, or reducing churn.<\/p>","content":[{"type":"text","data":"MemberPress Coupons are simple to set up but packed with flexibility. You can tailor them to almost any goal, be it attracting new members, rewarding loyalty, or reducing churn."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019ve looked at how to create different coupon types, from recurring discounts to extended trials, and how to fine-tune them with usage limits, expiration dates, and membership-specific targeting. <\/p>","content":[{"type":"text","data":"We\u2019ve looked at how to create different coupon types, from recurring discounts to extended trials, and how to fine-tune them with usage limits, expiration dates, and membership-specific targeting. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We also explored practical ways to put them to work, like lead generation, upgrades, renewals, and even affiliate promotions.<\/p>","content":[{"type":"text","data":"We also explored practical ways to put them to work, like lead generation, upgrades, renewals, and even affiliate promotions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Coupons are a versatile tool that can support growth, retention, and engagement across your entire membership business, so it's time to put them to work!<\/p>","content":[{"type":"text","data":"Coupons are a versatile tool that can support growth, retention, and engagement across your entire membership business, so it's time to put them to work!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Which code type will you be using? Share your ideas in the comments section below. <\/p>","content":[{"type":"text","data":"Which code type will you be using? Share your ideas in the comments section below. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/14170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/73814"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=14170"}],"version-history":[{"count":3,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/14170\/revisions"}],"predecessor-version":[{"id":74972,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/14170\/revisions\/74972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/74794"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=14170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=14170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=14170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}