{"id":14170,"date":"2025-09-11T10:00:00","date_gmt":"2025-09-11T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=14170"},"modified":"2026-09-09T12:24:40","modified_gmt":"2026-09-09T16:24:40","slug":"how-to-use-discount-coupon-codes-effectively-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/","title":{"rendered":"Comment cr\u00e9er des coupons pour votre site d'adh\u00e9sion (avec vid\u00e9o)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tous les propri\u00e9taires de sites d'affiliation recherchent des moyens simples et efficaces d'attirer davantage de membres, de conserver ceux qu'ils ont d\u00e9j\u00e0 et d'augmenter leurs revenus. L'un des outils les plus simples de votre bo\u00eete \u00e0 outils MemberPress pour r\u00e9aliser ces trois objectifs ? <strong>Coupons.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6acc6c7d3437c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6acc6c7d3437c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#MemberPress_Coupon_Examples\" >MemberPress Exemples de coupons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Fine-Tuning_Your_Coupons\" >Affiner vos coupons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#How_and_Why_You_Should_Offer_a_Discount_Coupon\" >Comment et pourquoi offrir un coupon de r\u00e9duction ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Coupon_Codes_as_Lead_Magnets\" >Les codes de coupon comme aimants de plomb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Use_a_Discount_Coupon_Code_in_an_Email_or_Newsletter\" >Utiliser un code de coupon de r\u00e9duction dans un courriel ou une lettre d'information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Offer_Free_Trials_Instead_of_a_Discount\" >Proposer des essais gratuits au lieu d'une remise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Time_Sensitive_Discounts\" >R\u00e9ductions sensibles au temps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Discount_Upgrades_to_Premium_Plans\" >Remise sur les mises \u00e0 niveau vers les plans Premium<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Offer_a_Discount_on_Memberships_Renewals\" >Offrir une remise sur les renouvellements d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Create_Coupon_Codes_For_Your_Affiliates\" >Cr\u00e9ez des codes de coupon pour vos affili\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Issue_Single-Use_Coupon_Codes_for_Individuals\" >\u00c9mission de codes de coupon \u00e0 usage unique pour les particuliers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"3Xvxue\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er des coupons dans MemberPress (Tutoriel complet)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regardez un tutoriel vid\u00e9o complet sur la cr\u00e9ation et la gestion des coupons dans MemberPress<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Avec <a href=\"https:\/\/memberpress.com\/fr\/docs\/creating-a-coupon\/\" title=\"\">Coupons MemberPress<\/a> vous pouvez cr\u00e9er des offres qui <a href=\"https:\/\/writology.com\/blog\/benefits-of-using-coupon-code-marketing.html\" title=\"\">attire de nouveaux membres<\/a> Ils permettent de r\u00e9compenser les utilisateurs fid\u00e8les et d'inciter les h\u00e9sitants \u00e0 passer \u00e0 l'action. Ils sont tr\u00e8s rapides \u00e0 mettre en place, suffisamment souples pour s'adapter \u00e0 presque tous les types de promotion, et puissants pour favoriser l'inscription et la fid\u00e9lisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qu'il s'agisse d'une offre \u00e0 dur\u00e9e limit\u00e9e ou d'une <strong>Vente du vendredi noir<\/strong>Qu'il s'agisse d'offrir une r\u00e9duction de bienvenue aux nouveaux membres ou de r\u00e9compenser les abonn\u00e9s de longue date, les coupons vous permettent de concevoir des promotions adapt\u00e9es \u00e0 vos objectifs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous verrons comment cr\u00e9er des coupons dans MemberPress, nous partagerons des exemples d'utilisation et nous vous montrerons des fa\u00e7ons intelligentes de les utiliser pour augmenter le nombre de vos membres.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Comment cr\u00e9er des coupons MemberPress<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">La mise en place d'un coupon MemberPress est un jeu d'enfant.  Pour commencer, il vous suffit d'aller dans votre tableau de bord WordPress et sous <strong>Coupons MemberPress<\/strong>, cliquez sur le bouton <strong>Ajouter un nouveau<\/strong> bouton.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress g\u00e9n\u00e8re automatiquement un nom de code de coupon, mais vous pouvez le renommer pour refl\u00e9ter votre promotion si vous le souhaitez. Un code alphanum\u00e9rique court et m\u00e9morable est id\u00e9al !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les coupons MemberPress sont extr\u00eamement flexibles, vous pouvez donc cr\u00e9er pratiquement n'importe quelle offre. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voyons quelques configurations possibles :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Coupon_Examples\"><\/span>MemberPress Exemples de coupons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Coupon de r\u00e9duction \u00e0 vie 10% r\u00e9current :<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg\" alt=\"Capture d&#039;\u00e9cran de la mise en place d&#039;un coupon de r\u00e9duction pour les membres \u00e0 vie de 10%\" class=\"wp-image-74762\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-768x319.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1536x639.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-409x170.jpg 409w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-840x349.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1216x506.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-700x291.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-156x65.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1080x449.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon.jpg 1722w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Capture d'\u00e9cran de la mise en place d'un coupon de r\u00e9duction pour les membres \u00e0 vie de 10% dans MemberPRess<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vous voulez r\u00e9compenser votre fid\u00e9lit\u00e9 ? Mettez en place un coupon qui d\u00e9duit 10% de chaque paiement \u00e0 vie. Parfait pour les offres \u00e0 long terme qui permettent aux membres de rester.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En s\u00e9lectionnant \"standard\", vous cr\u00e9erez soit une remise r\u00e9currente pour les adh\u00e9sions r\u00e9currentes, soit une remise \u00e0 vie pour les adh\u00e9sions \u00e0 paiement unique. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez choisir si vous voulez que la r\u00e9duction soit un pourcentage ou un montant fixe.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">$50 coupon de r\u00e9duction sur le premier paiement :<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg\" alt=\"Capture d&#039;\u00e9cran de la mise en place d&#039;un coupon de r\u00e9duction $50 pour les premiers paiements.\" class=\"wp-image-74761\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-768x319.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1536x639.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-409x170.jpg 409w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-840x349.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1216x506.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-700x291.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-156x65.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1080x449.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon.jpg 1722w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Capture d'\u00e9cran de la mise en place d'un coupon de r\u00e9duction $50 pour les premiers paiements dans MemberPress<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Organisez une promotion de lancement ou c\u00e9l\u00e9brez une \u00e9tape importante en offrant aux nouveaux membres une r\u00e9duction de $50 sur leur premier paiement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veillez \u00e0 d\u00e9finir le param\u00e8tre <em>Remise<\/em> \u00e0 0% off si vous souhaitez que la r\u00e9duction ne s'applique qu'au premier paiement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais si vous le souhaitez, vous pouvez proposer une offre sp\u00e9ciale, par exemple une r\u00e9duction de $50 sur votre premier paiement et de 10% sur tous les paiements r\u00e9currents suivants. Vous pouvez aller aussi loin dans la personnalisation !<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Coupon d'essai gratuit prolong\u00e9 de 30 jours :<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg\" alt=\"Capture d&#039;\u00e9cran de la mise en place d&#039;un coupon d&#039;adh\u00e9sion \u00e0 l&#039;essai prolong\u00e9\" class=\"wp-image-74765\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Capture d'\u00e9cran de la mise en place d'un coupon d'adh\u00e9sion \u00e0 l'essai prolong\u00e9<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Attirez les h\u00e9sitants avec un essai gratuit prolong\u00e9. Au lieu des 7 jours habituels, offrez-leur 30 jours pour explorer, et laissez la valeur de votre adh\u00e9sion faire la vente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'option \"P\u00e9riode d'essai prioritaire\" vous permet de cr\u00e9er un coupon pour une p\u00e9riode d'essai gratuite limit\u00e9e ou une p\u00e9riode d'essai prolong\u00e9e. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez cr\u00e9\u00e9 une option d'essai gratuit dans vos param\u00e8tres d'adh\u00e9sion, ce coupon la remplacera. Supposons que vous proposiez une p\u00e9riode d'essai gratuite de 7 jours en standard - le coupon ci-dessus la remplacera par une p\u00e9riode d'essai gratuite prolong\u00e9e !<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3 mois pour le coupon $30 :<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg\" alt=\"\" class=\"wp-image-74763\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voici une astuce tr\u00e8s pratique : vous pouvez utiliser l'option \u00ab Remplacer la p\u00e9riode d'essai \u00bb pour proposer une offre de lancement personnalis\u00e9e, comme un forfait fixe pour les premiers mois, avant que l'abonnement standard ne prenne le relais. Id\u00e9al pour les promotions saisonni\u00e8res ou les campagnes de recrutement de nouveaux membres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet exemple, le coupon fixe les trois premiers mois \u00e0 $30, puis revient automatiquement \u00e0 la tarification standard de l'adh\u00e9sion.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2 semaines de p\u00e9riode d'essai et 25% de r\u00e9duction r\u00e9currente : <\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg\" alt=\"\" class=\"wp-image-74764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 l'annulation de la p\u00e9riode d'essai, vous pouvez cumuler les offres ! D\u00e9finissez une dur\u00e9e d'essai personnalis\u00e9e, puis ajoutez une remise permanente pour les paiements r\u00e9currents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet exemple, le coupon offre aux membres une p\u00e9riode d'essai gratuite de 14 jours. Une fois la p\u00e9riode d'essai termin\u00e9e, l'abonnement d\u00e9marre avec une r\u00e9duction de 25% sur le prix normal de l'abonnement tant que l'abonnement reste actif.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fine-Tuning_Your_Coupons\"><\/span>Affiner vos coupons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez d\u00e9fini la remise, MemberPress vous offre des outils pour cr\u00e9er un sentiment d'urgence, d'exclusivit\u00e9 et un ciblage pr\u00e9cis gr\u00e2ce aux options suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nombre d'utilisations :<\/strong> D\u00e9terminez exactement le nombre de fois qu'un coupon peut \u00eatre \u00e9chang\u00e9. C'est l'id\u00e9al pour cr\u00e9er des promotions \"places limit\u00e9es\" qui cr\u00e9ent un sentiment d'urgence. <br><br>Par exemple, vous pouvez permettre aux 25 premiers inscrits de b\u00e9n\u00e9ficier d'une r\u00e9duction, puis la fermer automatiquement.<br><\/li>\n\n\n\n<li><strong>Dates d'expiration :<\/strong> Fixez une date limite claire pour votre offre afin qu'elle ne se prolonge pas ind\u00e9finiment. <br><br>Un coupon \u00e0 dur\u00e9e limit\u00e9e (\"valable jusqu'\u00e0 dimanche !\") cr\u00e9e une p\u00e9nurie et incite les gens \u00e0 agir.<br><\/li>\n\n\n\n<li><strong>Ciblage sp\u00e9cifique des membres :<\/strong> Choisissez les adh\u00e9sions auxquelles un coupon s'applique. <br><br>Cette fonction est particuli\u00e8rement utile si vous souhaitez promouvoir un nouveau niveau, relancer l'int\u00e9r\u00eat pour un plan de niveau interm\u00e9diaire ou prot\u00e9ger vos abonnements premium contre des remises constantes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pour des instructions d\u00e9taill\u00e9es, consultez notre <a href=\"https:\/\/memberpress.com\/fr\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener noreferrer\">Guide des coupons MemberPress<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous savez comment cr\u00e9er des coupons avec les coupons MemberPress, examinons quelques-unes des fa\u00e7ons dont vous pouvez les utiliser et les avantages qui en d\u00e9coulent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_and_Why_You_Should_Offer_a_Discount_Coupon\"><\/span>Comment et pourquoi offrir un coupon de r\u00e9duction ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les codes de r\u00e9duction peuvent \u00eatre utilis\u00e9s de diff\u00e9rentes mani\u00e8res, notamment pour : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>collecter des courriels,&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">attirer de nouveaux visiteurs<\/a>, <\/li>\n\n\n\n<li>encourager les membres actuels \u00e0 renouveler leur abonnement,<\/li>\n\n\n\n<li>r\u00e9compenser les membres fid\u00e8les.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques id\u00e9es \u00e0 m\u00e9diter :<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coupon_Codes_as_Lead_Magnets\"><\/span>Les codes de coupon comme aimants de plomb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'utilisation d'un code de coupon comme aimant \u00e0 prospects est un excellent moyen de collecter des adresses \u00e9lectroniques. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consid\u00e9rer <strong>offrir un essai gratuit <\/strong>ou <strong>abonnement \u00e0 prix r\u00e9duit<\/strong> pour encourager les visiteurs \u00e0 envoyer leur courrier \u00e9lectronique et \u00e0 s'inscrire sur votre liste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qu'ils s'inscrivent ou non, vous aurez recueilli leur adresse \u00e9lectronique, qui pourra \u00eatre incluse dans de futures campagnes de marketing par courrier \u00e9lectronique, afin de promouvoir votre site et d'encourager les inscriptions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_a_Discount_Coupon_Code_in_an_Email_or_Newsletter\"><\/span>Utiliser un code de coupon de r\u00e9duction dans un courriel ou une lettre d'information<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9tant donn\u00e9 que les visiteurs qui s'inscrivent \u00e0 votre liste de diffusion expriment un int\u00e9r\u00eat pour votre site d'adh\u00e9sion, il est important de se concentrer sur ce groupe, car ils font d\u00e9sormais partie de votre public cible et sont susceptibles de devenir membres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essayez d'envoyer des codes de r\u00e9duction dans des courriels ou des bulletins d'information mensuels \u00e0 votre liste de diffusion. Une r\u00e9duction peut \u00eatre le dernier coup de pouce dont vos abonn\u00e9s ont besoin pour devenir membres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_Free_Trials_Instead_of_a_Discount\"><\/span>Proposer des essais gratuits au lieu d'une remise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comme nous l'avons d\u00e9j\u00e0 vu dans nos exemples, un code promo ne correspond pas forc\u00e9ment \u00e0 une r\u00e9duction sur les frais. Il peut \u00e9galement servir \u00e0 offrir un essai gratuit d'une journ\u00e9e, d'une semaine ou d'un mois. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois qu'un utilisateur s'est inscrit, qu'il a explor\u00e9 votre site et acc\u00e9d\u00e9 \u00e0 votre contenu, il peut \u00eatre plus int\u00e9ress\u00e9 \u00e0 devenir un membre payant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Time_Sensitive_Discounts\"><\/span>R\u00e9ductions sensibles au temps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une autre option populaire consiste \u00e0 cr\u00e9er des codes actifs pour une dur\u00e9e limit\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exploiter les <a href=\"https:\/\/memberpress.com\/fr\/blog\/fomo-marketing\/\" title=\"\">Le ph\u00e9nom\u00e8ne FOMO<\/a>vous pouvez \u00e9galement utiliser un&nbsp;<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/powr-countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">compte \u00e0 rebours<\/a>&nbsp;pour indiquer que le temps est compt\u00e9 pour une promotion particuli\u00e8re. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sous pression et craignant de passer \u00e0 c\u00f4t\u00e9 d'une bonne affaire, les visiteurs sont plus enclins \u00e0 accepter votre offre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discount_Upgrades_to_Premium_Plans\"><\/span>Remise sur les mises \u00e0 niveau vers les plans Premium<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre site d'adh\u00e9sion offre une vari\u00e9t\u00e9 de&nbsp;<a href=\"https:\/\/memberpress.com\/fr\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">plans et paquets<\/a>Un code de r\u00e9duction est un excellent moyen d'encourager les membres \u00e0 passer \u00e0 un niveau sup\u00e9rieur. S\u00e9lectionnez un plan sp\u00e9cifique que vous essayez de promouvoir et offrez aux nouveaux membres et aux membres actuels un tarif r\u00e9duit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pourriez \u00e9galement cr\u00e9er un code promo r\u00e9serv\u00e9 aux membres actuels, permettant de b\u00e9n\u00e9ficier d'une r\u00e9duction en pourcentage sur le prix de toutes les formules. C'est un moyen efficace d'inciter votre public \u00e0 passer \u00e0 des formules premium et, par l\u00e0 m\u00eame, d'augmenter votre chiffre d'affaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_a_Discount_on_Memberships_Renewals\"><\/span>Offrir une remise sur les renouvellements d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Fid\u00e9lisation des membres<\/a> l'un des aspects les plus importants de la gestion d'un site d'affiliation. Si vos membres renouvellent leur adh\u00e9sion chaque ann\u00e9e, envoyez-leur un code de r\u00e9duction lorsque leur adh\u00e9sion arrive \u00e0 expiration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils peuvent faire valoir la r\u00e9duction sur leur cotisation, ce qui peut \u00eatre la motivation suppl\u00e9mentaire dont ils ont besoin pour rester. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement utiliser la fonction <a href=\"https:\/\/memberpress.com\/fr\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress - Fonction de rappel<\/a>&nbsp;pour envoyer des courriels automatis\u00e9s aux membres apr\u00e8s l'expiration de leur abonnement. Incluez un code de r\u00e9duction dans cet e-mail et vous pourriez les voir revenir sur votre site pour profiter de votre offre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si&nbsp;<a href=\"https:\/\/memberpress.com\/fr\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">les membres paient sur une base mensuelle<\/a>En outre, vous pouvez envoyer un coupon de r\u00e9duction aux personnes qui tentent d'annuler leur adh\u00e9sion. \u00c9tant donn\u00e9 qu'attirer de nouveaux membres prend beaucoup de temps, il est prioritaire de conserver ceux que vous avez d\u00e9j\u00e0.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Coupon_Codes_For_Your_Affiliates\"><\/span>Cr\u00e9ez des codes de coupon pour vos affili\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez achet\u00e9 MemberPress, vous pouvez b\u00e9n\u00e9ficier d'une int\u00e9gration transparente avec&nbsp;<a href=\"https:\/\/memberpress.com\/fr\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">le plugin Easy Affiliate<\/a>. Ce plugin facilite la cr\u00e9ation et la gestion de&nbsp;<a href=\"https:\/\/memberpress.com\/fr\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">votre propre programme d'affiliation<\/a>&nbsp;et d'inciter et de r\u00e9compenser les autres personnes qui envoient de nouveaux membres sur votre site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En plus d'offrir aux affili\u00e9s une commission pour la promotion r\u00e9ussie de votre site, vous pouvez cr\u00e9er des codes de coupon qu'ils pourront partager avec les membres de leur public et les encourager \u00e0 s'inscrire \u00e0 votre site d'adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette approche permet de cr\u00e9er une situation gagnant-gagnant-gagnant - vous gagnez plus de membres, vos affili\u00e9s g\u00e9n\u00e8rent plus de commissions et leur public b\u00e9n\u00e9ficie d'une r\u00e9duction sur votre site d'adh\u00e9sion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Issue_Single-Use_Coupon_Codes_for_Individuals\"><\/span>\u00c9mission de codes de coupon \u00e0 usage unique pour les particuliers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une autre option consiste \u00e0 \u00e9mettre des codes de r\u00e9duction \u00e0 usage unique pour les particuliers. Comme les codes de r\u00e9duction \u00e0 usage unique ne peuvent \u00eatre utilis\u00e9s qu'une seule fois, il n'y a pas lieu de s'inqui\u00e9ter des nombreuses r\u00e9ductions g\u00e9n\u00e9r\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des codes personnalis\u00e9s peuvent \u00eatre utilis\u00e9s pour toutes sortes de sc\u00e9narios :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En guise d'excuses pour un probl\u00e8me d'inscription<\/li>\n\n\n\n<li>Comme prix pour un gagnant de concours<\/li>\n\n\n\n<li>Pour un particulier qui vous a envoy\u00e9 un e-mail contenant une question pr\u00e9cise concernant votre site<\/li>\n\n\n\n<li>Pour \u00e0 peu pr\u00e8s tout le reste !<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les codes personnalis\u00e9s sont un excellent moyen d'offrir une exp\u00e9rience de service \u00e0 la client\u00e8le personnalis\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les coupons MemberPress sont simples \u00e0 mettre en place mais tr\u00e8s flexibles. Vous pouvez les adapter \u00e0 presque tous les objectifs, qu'il s'agisse d'attirer de nouveaux membres, de r\u00e9compenser la fid\u00e9lit\u00e9 ou de r\u00e9duire le taux de d\u00e9sabonnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons vu comment cr\u00e9er diff\u00e9rents types de coupons, des remises r\u00e9currentes aux essais prolong\u00e9s, et comment les affiner avec des limites d'utilisation, des dates d'expiration et un ciblage sp\u00e9cifique \u00e0 l'adh\u00e9sion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons \u00e9galement explor\u00e9 des moyens pratiques de les mettre \u00e0 profit, comme la g\u00e9n\u00e9ration de prospects, les mises \u00e0 niveau, les renouvellements et m\u00eame les promotions d'affili\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les bons de r\u00e9duction constituent un outil polyvalent capable de favoriser la croissance, la fid\u00e9lisation et l'engagement au sein de l'ensemble de votre activit\u00e9 d'abonnement. Il est donc temps de les mettre \u00e0 profit !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quel type de code allez-vous utiliser ? Partagez vos id\u00e9es dans la section des commentaires ci-dessous. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Apprenez \u00e0 cr\u00e9er et \u00e0 utiliser des coupons MemberPress pour stimuler les inscriptions, r\u00e9compenser la fid\u00e9lit\u00e9 et augmenter les revenus r\u00e9currents sur votre site d'adh\u00e9sion WordPress ou votre cours en ligne.<\/p>","protected":false},"author":73814,"featured_media":74794,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[6,94,1481],"tags":[1556,364,838,25],"class_list":["post-14170","post","type-post","status-publish","format-standard","has-post-thumbnail","category-add-ons","category-marketing","category-memberpress-features","tag-converter","tag-discount-coupon-codes","tag-video-tutorial","tag-wordpress","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to make coupons for your membership website. 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