{"id":14391,"date":"2024-08-20T09:58:19","date_gmt":"2024-08-20T13:58:19","guid":{"rendered":"https:\/\/memberpress.com\/?p=14391"},"modified":"2025-05-19T08:59:09","modified_gmt":"2025-05-19T12:59:09","slug":"how-to-run-a-successful-email-campaign","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-email-campaign\/","title":{"rendered":"Comment mener une campagne d'e-mailing r\u00e9ussie pour votre site d'adh\u00e9sion ?"},"content":{"rendered":"<p>Le marketing par courrier \u00e9lectronique est l'un des meilleurs moyens de d\u00e9velopper votre site d'affiliation, mais il faut savoir s'y prendre correctement. Dans cet article, nous verrons comment mener une campagne d'e-mailing r\u00e9ussie - un moyen efficace d'atteindre les objectifs de votre site d'affiliation.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d0557b718be\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0557b718be\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-email-campaign\/#Choose_the_Right_Tools\" >Choisir les bons outils<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-email-campaign\/#Create_a_Welcome_Message\" >Cr\u00e9er un message de bienvenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-email-campaign\/#Produce_an_Initial_Email_Sequence\" >Produire une premi\u00e8re s\u00e9quence d'e-mails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-email-campaign\/#Automate_Everything_You_Possibly_Can\" >Automatiser tout ce qui peut l'\u00eatre<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-email-campaign\/#Analyze_and_Optimize\" >Analyser et optimiser<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-email-campaign\/#Effectively_Manage_Your_List_of_Subscribers\" >G\u00e9rer efficacement votre liste d'abonn\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-email-campaign\/#Use_Your_List\" >Utilisez votre liste !<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">Pourquoi se concentrer sur l'organisation d'une campagne d'e-mailing r\u00e9ussie ?<\/h4>\n\n\n\n<p>Apprendre \u00e0 mener une campagne d'e-mailing r\u00e9ussie vous aidera \u00e0\u00a0<a href=\"https:\/\/memberpress.com\/fr\/3-marketing-strategies-for-successful-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">augmenter le nombre d'utilisateurs de votre site d'adh\u00e9sion<\/a>. En outre, le marketing par courrier \u00e9lectronique permet de maintenir l'int\u00e9r\u00eat des abonn\u00e9s de votre site d'adh\u00e9sion et de les inciter \u00e0 participer \u00e0 la vie de l'entreprise.\u00a0<a href=\"https:\/\/memberpress.com\/fr\/how-to-encourage-members-to-renew-their-membership\/\" target=\"_blank\" rel=\"noopener\" title=\"\">veille \u00e0 ce qu'ils se renouvellent<\/a>\u00a0le moment venu.<\/p>\n\n\n\n<p>Si vous parvenez \u00e0 persuader un visiteur de s'inscrire \u00e0 votre liste d'adresses \u00e9lectroniques, un canal de communication inestimable s'ouvre entre vous. Vous pouvez d\u00e9sormais lui envoyer du contenu de grande valeur et lui d\u00e9montrer vos comp\u00e9tences et votre expertise du secteur. <\/p>\n\n\n\n<p>Le moment venu, vous pouvez utiliser une campagne d'e-mailing pour les inviter \u00e0 rejoindre votre site d'adh\u00e9sion, leur donnant ainsi la possibilit\u00e9 d'acc\u00e9der \u00e0 un plus grand nombre de vos contenus de valeur.<\/p>\n\n\n\n<p>De plus, une fois qu'ils ont adh\u00e9r\u00e9 \u00e0 votre programme d'adh\u00e9sion, vos campagnes d'e-mailing les aideront \u00e0 rester engag\u00e9s. <\/p>\n\n\n\n<p>En leur envoyant des liens vers le contenu de votre espace membre, vers les nouveaux articles de votre blog et vers d'autres informations utiles, vous renforcerez votre relation et augmenterez les chances qu'ils restent membres.<\/p>\n\n\n\n<p>Maintenant que nous avons abord\u00e9 les \u201c pourquoi \u201d, voyons comment mener une campagne par e-mail r\u00e9ussie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_the_Right_Tools\"><\/span>Choisir les bons outils<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"740\" height=\"450\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster.png\" alt=\"Pop-ups OptinMonster\" class=\"wp-image-14314\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster.png 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster-300x182.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster-280x170.png 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster-700x426.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster-156x95.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<p>La premi\u00e8re \u00e9tape consiste \u00e0 choisir les bons outils, c'est-\u00e0-dire \u00e0 s\u00e9lectionner un service de marketing par courrier \u00e9lectronique qui g\u00e9rera vos abonn\u00e9s et enverra vos campagnes de courrier \u00e9lectronique. <\/p>\n\n\n\n<p>Vous devrez \u00e9galement trouver un moyen de permettre aux visiteurs de votre site web de s'inscrire physiquement \u00e0 votre liste.<\/p>\n\n\n\n<p>Un service de marketing par courrier \u00e9lectronique gratuit et populaire est\u00a0<a href=\"https:\/\/mailchimp.com\/\">MailChimp<\/a>Les options premium, plus riches en fonctionnalit\u00e9s, sont les suivantes\u00a0<a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kit<\/a>\u00a0et (notre pr\u00e9f\u00e9r\u00e9) <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Campagne active<\/a>.<\/p>\n\n\n\n<p>Pour ce qui est de l'ajout de formulaires d'inscription \u00e0 votre site Web WordPress,\u00a0<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/optin-forms\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">OptinForms<\/a>\u00a0est une bonne option gratuite, tandis que\u00a0<a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster<\/a>\u00a0est l'un des moyens les plus efficaces pour\u00a0<a href=\"https:\/\/memberpress.com\/fr\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/\">ajouter des formulaires d'inscription par courrier \u00e9lectronique, des formulaires pop-up<\/a>\u00a0\u00e0 n'importe quel site.<\/p>\n\n\n\n<p>Si vous faites partie de la communaut\u00e9 MemberPress, vous pouvez utiliser l'option <a href=\"https:\/\/memberpress.com\/fr\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">OptinMonster add-on<\/a> pour commencer \u00e0 utiliser OptinMonster sur l'ensemble de votre site. <\/p>\n\n\n\n<p>Vous pouvez \u00e9galement cibler plus pr\u00e9cis\u00e9ment vos campagnes en fonction du statut des membres afin de ne pas g\u00eaner vos abonn\u00e9s actuels.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"9n58ivVOsPWfZd6chQIu7eaSFE1oYXrG3KyJkDUwHxRC\"><div class=\"responsive-video\"><iframe title=\"Marketing par courriel avec MemberPress + MailChimp (Partie 1) : Configuration et balise de fusion globale\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tQ-kguUczbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER &gt;&gt;&gt; MARKETING PAR E-MAIL AVEC MEMBERPRESS ET MAILCHIMP (S\u00c9RIE DE 3 VID\u00c9OS)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Welcome_Message\"><\/span>Cr\u00e9er un message de bienvenue<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lorsqu'un visiteur prend la d\u00e9cision de s'inscrire \u00e0 votre liste, il attend quelque chose en retour, qu'il s'agisse d'un aimant \u00e0 prospects ou simplement d'un courriel. Il est donc important d'accueillir les nouveaux abonn\u00e9s dans votre liste avec un message d'introduction. <\/p>\n\n\n\n<p>Si vous voulez mener une campagne r\u00e9ussie, le premier message de la campagne elle-m\u00eame ne doit pas \u00eatre le premier courriel qu'un abonn\u00e9 re\u00e7oit de votre part.<\/p>\n\n\n\n<p>Utilisez plut\u00f4t la fonction de r\u00e9pondeur automatique de l'outil de marketing par courriel que vous avez choisi pour vous assurer que chaque nouvel abonn\u00e9 re\u00e7oit automatiquement au moins un message d\u00e8s qu'il s'inscrit sur votre liste. <\/p>\n\n\n\n<p>Prenez le temps de vous pr\u00e9senter, d'expliquer les avantages que les abonn\u00e9s peuvent esp\u00e9rer recevoir et de poser une question au destinataire pour en savoir plus sur ses attentes et sur la mani\u00e8re dont vous pouvez l'aider. <\/p>\n\n\n\n<p>Ces informations sont d'une valeur inestimable lorsqu'il s'agit de cr\u00e9er une campagne r\u00e9ussie \u00e0 l'avenir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Produce_an_Initial_Email_Sequence\"><\/span>Produire une premi\u00e8re s\u00e9quence d'e-mails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une fois que vous avez envoy\u00e9 le premier message de bienvenue \u00e0 l'aide du r\u00e9pondeur automatique, commencez \u00e0 cr\u00e9er une s\u00e9quence plus longue de messages \u00e9lectroniques \u00e0 envoyer \u00e0 intervalles r\u00e9guliers.<\/p>\n\n\n\n<p>Lorsque vous cr\u00e9ez cette s\u00e9quence d'e-mails pour votre campagne, n'oubliez pas de donner plus que vous ne prenez. <\/p>\n\n\n\n<p>Si vous souhaitez mener une campagne r\u00e9ussie qui vous aide \u00e0 atteindre les objectifs de votre site d'affiliation, r\u00e9fl\u00e9chissez d'abord \u00e0 la mani\u00e8re dont vous pouvez aider votre public autant que possible. Ce n'est qu'ensuite que vous pourrez leur demander d'effectuer une action qui vous aidera.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Automatiser tout ce qui peut l'\u00eatre<\/h3>\n\n\n\n<p>Les deux \u00e9tapes pr\u00e9c\u00e9dentes comprenaient l'utilisation des fonctions d'automatisation des services de marketing par courrier \u00e9lectronique pour mettre les choses en route.<\/p>\n\n\n\n<p>Toutefois, il convient de souligner l'importance de l'automatisation pour poursuivre avec succ\u00e8s votre campagne de marketing par courrier \u00e9lectronique.<\/p>\n\n\n\n<p>N'oubliez pas d'explorer les fonctionnalit\u00e9s de votre logiciel de marketing par courriel pour d\u00e9couvrir ce que vous pouvez encore automatiser. <\/p>\n\n\n\n<p>Certains outils vous permettent de d\u00e9clencher une nouvelle s\u00e9rie d'e-mails lorsqu'un abonn\u00e9 a effectu\u00e9 une certaine action. <\/p>\n\n\n\n<p>Il peut s'agir d'un lecteur qui a cliqu\u00e9 sur un lien sp\u00e9cifique dans votre courrier \u00e9lectronique, qui a abandonn\u00e9 son panier, qui a interagi avec un \u00e9l\u00e9ment de votre site web ou qui a fait quelque chose qui indique qu'il est pr\u00eat \u00e0 recevoir une autre campagne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analyze_and_Optimize\"><\/span>Analyser et optimiser<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM.png\"><img decoding=\"async\" width=\"1573\" height=\"742\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM.png\" alt=\"\" class=\"wp-image-14486\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM.png 1573w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-1024x483.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-768x362.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-1536x725.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-360x170.png 360w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-840x396.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-1216x574.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-700x330.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-1080x509.png 1080w\" sizes=\"(max-width: 1573px) 100vw, 1573px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Parfois, cr\u00e9er une campagne par e-mail donne l'impression de crier dans le vide. Vous ne savez jamais vraiment qui re\u00e7oit vos e-mails, s'ils sont ouverts ou, si vous utilisez l'automatisation, quand ils seront envoy\u00e9s. <\/p>\n\n\n\n<p>Toutefois, gr\u00e2ce aux outils de suivi et de reporting propos\u00e9s par les meilleurs services d'e-mail marketing, vous pouvez d\u00e9sormais avoir une bonne id\u00e9e de la mani\u00e8re dont vos abonn\u00e9s interagissent avec votre contenu.<\/p>\n\n\n\n<p>Il est fortement recommand\u00e9 de prendre le temps de comprendre les capacit\u00e9s de reporting de l'outil que vous avez choisi. La possibilit\u00e9 de voir quelles lignes d'objet de vos campagnes d'e-mailing ont les taux d'ouverture les plus \u00e9lev\u00e9s et quels messages entra\u00eenent le d\u00e9sabonnement des membres peut vous aider \u00e0 optimiser votre contenu pour obtenir de meilleurs r\u00e9sultats.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Effectively_Manage_Your_List_of_Subscribers\"><\/span>G\u00e9rer efficacement votre liste d'abonn\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outre l'analyse des performances du contenu de votre campagne d'e-mailing, veillez \u00e0 examiner le comportement des abonn\u00e9s \u00e0 votre liste. <\/p>\n\n\n\n<p>Avec la plupart des services de marketing par courriel, votre abonnement mensuel est bas\u00e9 sur le nombre d'abonn\u00e9s que vous avez. Cela vaut donc la peine de nettoyer votre liste en supprimant les personnes qui ne s'int\u00e9ressent pas \u00e0 votre contenu.<\/p>\n\n\n\n<p>Cependant, avant d'\u00e9laguer cette liste, vous pouvez essayer de r\u00e9engager les abonn\u00e9s inactifs. <\/p>\n\n\n\n<p>L'une des approches consiste \u00e0 identifier les utilisateurs qui sont toujours int\u00e9ress\u00e9s par votre site d'adh\u00e9sion, mais qui n'ouvrent pas vos courriels. Pour ce faire, vous pouvez essayer d'envoyer une campagne d'e-mails \u00e0 ces seuls abonn\u00e9s, en leur proposant\u00a0<a href=\"https:\/\/memberpress.com\/fr\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\">un coupon de r\u00e9duction<\/a>\u00a0sur votre produit.<\/p>\n\n\n\n<p>S'ils h\u00e9sitent \u00e0 s'inscrire, cette offre devrait leur donner le coup de pouce dont ils ont besoin pour aller de l'avant. <\/p>\n\n\n\n<p>Si ce n'est pas le cas, on peut probablement supposer qu'ils ne sont plus int\u00e9ress\u00e9s par votre contenu et qu'ils peuvent \u00eatre supprim\u00e9s de votre liste. <\/p>\n\n\n\n<p>D'autres options consistent \u00e0 envoyer une invitation \u00e0\u00a0<a href=\"https:\/\/memberpress.com\/fr\/webinars-for-membership-sites\/\">un webinaire<\/a>, un lien vers un\u00a0<a href=\"https:\/\/explore.reallygoodemails.com\/lessons-learned-from-airbnb-s-email-specialist-6c8adbd44c55?gi=221f0c1e0a2e\">sondage<\/a>Il peut s'agir de leur demander directement pourquoi ils ne s'engagent pas, ou d'un autre message pour essayer de raviver l'int\u00e9r\u00eat. <\/p>\n\n\n\n<p>Les inviter \u00e0 se r\u00e9abonner pour confirmer leur int\u00e9r\u00eat est une autre option populaire.<\/p>\n\n\n\n<p>M\u00eame si une longue liste peut flatter votre ego, si vous souhaitez mener une campagne d'e-mails r\u00e9ussie, votre priorit\u00e9 doit \u00eatre d'avoir une liste engag\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Your_List\"><\/span>Utilisez votre liste !<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si vous voulez vraiment mener une campagne r\u00e9ussie, vous devez utiliser votre liste. Il n'est pas rare d'entendre des propri\u00e9taires de sites web qui ont fait l'effort de d\u00e9velopper leur liste, mais qui ne parviennent jamais \u00e0 envoyer de messages. <\/p>\n\n\n\n<p>Il s'agit non seulement d'une occasion perdue pour vous, mais aussi d'une d\u00e9ception pour votre public. Apr\u00e8s tout, ils se sont port\u00e9s volontaires pour rejoindre votre liste, vous autorisant \u00e0 leur envoyer des e-mails, et ils ne re\u00e7oivent rien ?<\/p>\n\n\n\n<p>Ne laissez pas cela se produire. Il suffit de peu de choses pour mener une campagne de courrier \u00e9lectronique. Il n'est pas n\u00e9cessaire de se lancer \u00e0 corps perdu dans le marketing par courrier \u00e9lectronique aujourd'hui. La cr\u00e9ation d'un message autor\u00e9pondeur unique pour accueillir les nouveaux membres est un excellent moyen de d\u00e9marrer. <\/p>\n\n\n\n<p>Ensuite, chaque fois que vous avez le temps, ajoutez un autre courriel \u00e0 la s\u00e9quence pour commencer \u00e0 cr\u00e9er une succession de courriels qui offrent de la valeur, en mettant l'accent sur votre objectif final.<\/p>\n\n\n\n<p><em>O\u00f9 en \u00eates-vous dans votre parcours pour mener une campagne d'e-mailing r\u00e9ussie ? 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