{"id":15372,"date":"2017-06-07T10:33:57","date_gmt":"2017-06-07T16:33:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=14845"},"modified":"2017-09-27T00:17:10","modified_gmt":"2017-09-27T06:17:10","slug":"linkedin-company-pages-your-checklist-for-best-practices","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/linkedin-company-pages-your-checklist-for-best-practices\/","title":{"rendered":"Pages d'entreprise LinkedIn : Votre liste de contr\u00f4le des meilleures pratiques"},"content":{"rendered":"<p>Il y a quelques mois, nous vous avons donn\u00e9 un aper\u00e7u de <a href=\"https:\/\/memberpress.com\/fr\/linkedin-101-personal-profiles-and-company-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>o\u00f9 nous avons bri\u00e8vement parl\u00e9 de la cr\u00e9ation de pages d'entreprise. Nous allons maintenant nous pencher plus en d\u00e9tail sur les meilleures fa\u00e7ons d'utiliser cette fonctionnalit\u00e9.<\/p>\n<p>L'un des principaux objectifs de LinkedIn (la plus grande plateforme de m\u00e9dias sociaux pour les professionnels et les entreprises) est le r\u00e9seautage, c'est-\u00e0-dire la mise en relation avec d'autres personnes de votre secteur et la sensibilisation \u00e0 votre entreprise et \u00e0 votre marque. Cela n\u00e9cessite une action de votre part et une interaction non seulement avec les personnes qui vous suivent et vos connexions, mais aussi avec votre r\u00e9seau, et le meilleur moyen d'y parvenir est de cr\u00e9er une page d'entreprise. Le meilleur moyen d'y parvenir est de cr\u00e9er une page d'entreprise. Mais vous devez d'abord cr\u00e9er un profil personnel.<\/p>\n<h4>Cr\u00e9ation de votre profil personnel<\/h4>\n<p>N'oubliez pas que votre profil est comme une carte de visite ou un CV en ligne qui pr\u00e9sente votre exp\u00e9rience, votre expertise, vos comp\u00e9tences, vos postes pass\u00e9s et pr\u00e9sents, ainsi que vos certifications et dipl\u00f4mes. Vous devez utiliser votre profil personnel pour nouer des contacts avec d'autres personnes, puis relier votre page de profil \u00e0 celle de votre entreprise. Il est de bon ton de partager les mises \u00e0 jour de l'entreprise sur votre profil personnel et d'encourager vos employ\u00e9s \u00e0 en faire de m\u00eame ! Une fois que votre profil est en ordre, vous pouvez configurer la page de l'entreprise.<\/p>\n<h4>Votre page d'entreprise<\/h4>\n<p>Qu'est-ce qu'un <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/1561?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">page de l'entreprise<\/a>? C'est l'endroit sur LinkedIn o\u00f9 vous parlez de votre entreprise : les services et les produits que vous offrez, les raisons pour lesquelles votre entreprise est unique et ce que vous recherchez chez les recrues. Vous pouvez partager le contenu de votre blog, promouvoir des \u00e9v\u00e9nements et r\u00e9capituler des sessions de conf\u00e9rence ou des webinaires. Et, bien s\u00fbr, c'est ici que vous pouvez partager du contenu provenant d'autres acteurs de votre secteur d'activit\u00e9. C'est l\u00e0 que vous montrez que vous connaissez votre secteur en proposant des astuces et des conseils, non seulement avec votre propre contenu, mais aussi en partageant le contenu informatif et utile d'autres personnes.<\/p>\n<h4>Mise en place<\/h4>\n<p>La cr\u00e9ation d'une page d'entreprise est facile :<\/p>\n<ol>\n<li>Dans votre profil personnel, cliquez sur l'ic\u00f4ne Travail.<\/li>\n<li>Cliquez sur \"Cr\u00e9er une page d'entreprise\".<\/li>\n<li>Saisissez le nom de votre entreprise.<\/li>\n<li>Vous devrez alors v\u00e9rifier que vous \u00eates un repr\u00e9sentant autoris\u00e9 de l'entreprise.<\/li>\n<li>Cliquez sur \"Cr\u00e9er une page\".<\/li>\n<li>Cliquez ensuite sur \"D\u00e9marrer\".<\/li>\n<\/ol>\n<p>(Visitez le site de LinkedIn <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/710\" target=\"_blank\" rel=\"noopener noreferrer\">page d'aide<\/a> pour plus de conseils sur la configuration de votre page).<\/p>\n<p>Et voici quelques astuces pour faire ressortir votre page :<\/p>\n<ul>\n<li>Ajoutez une image de profil et une image de banni\u00e8re en arri\u00e8re-plan. LinkedIn <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/company-pages\/best-practices?\" target=\"_blank\" rel=\"noopener noreferrer\">recommande<\/a> que l'une de ces images soit le logo de votre entreprise, car \"les entreprises ayant des images de logo obtiennent six fois plus de trafic sur leurs pages\".<\/li>\n<li>Ajoutez la description de votre entreprise en ayant une id\u00e9e claire de la personne avec laquelle vous essayez d'entrer en contact sur LinkedIn. Lorsque vous remplissez la description de votre entreprise sur votre page, tenez compte de ces conseils de r\u00e9daction :\n<ul>\n<li>Connaissez votre public. En d'autres termes, orientez votre description vers les personnes que vous souhaitez attirer : s'agit-il de clients potentiels, de coll\u00e8gues actuels et pass\u00e9s, ou d'employ\u00e9s recrut\u00e9s ? Il peut s'agir des trois, \u00e0 condition que la description r\u00e9sume ce que votre entreprise a \u00e0 offrir.<\/li>\n<li>Faites en sorte qu'elle soit fra\u00eeche et captivante. Pour attirer l'attention de quelqu'un, vous devez offrir ce qu'il recherche, bien s\u00fbr, mais qu'est-ce qui diff\u00e9rencie votre entreprise et ses produits des autres entreprises de votre secteur ? (Conseil suppl\u00e9mentaire : r\u00e9digez votre description de mani\u00e8re \u00e0 attirer l'attention de quelqu'un, m\u00eame s'il ne recherche pas n\u00e9cessairement votre produit).<\/li>\n<li>Soyez concis. Face \u00e0 la quantit\u00e9 de contenu \u00e0 consommer, les gens d\u00e9filent rapidement. Allez directement \u00e0 l'essentiel de ce que vous et votre entreprise avez \u00e0 offrir.<\/li>\n<\/ul>\n<\/li>\n<li>Ajoutez les sp\u00e9cialit\u00e9s de votre entreprise. Il s'agit de mots-cl\u00e9s de r\u00e9f\u00e9rencement ! Utilisez des mots et des termes que les gens utiliseront lorsqu'ils chercheront ce que vous offrez. Indiquez ce pour quoi votre entreprise est connue - ce que vous faites, qui sont vos clients cibles, etc. Les bons mots-cl\u00e9s facilitent la recherche de votre page et lui permettent d'appara\u00eetre dans les r\u00e9sultats de recherche.<\/li>\n<\/ul>\n<h4>Gagner des followers<\/h4>\n<p>Il existe de nombreux conseils sur la mani\u00e8re de gagner des adeptes sur n'importe quelle plateforme de m\u00e9dias sociaux, et les m\u00e9thodes pour attirer les adeptes sont similaires, mais chaque plateforme sociale a ses propres attentes en mati\u00e8re de comportement - par exemple, sur LinkedIn, vous vous connectez avec des professionnels et vous partagez des messages et des statuts sur votre secteur, et non sur la remise des dipl\u00f4mes de vos enfants \u00e0 la maternelle ou sur le barbecue familial (ce qui serait pour Facebook). Mais voici quelques mesures que vous pouvez prendre pour commencer \u00e0 attirer des adeptes sur votre page d'entreprise :<\/p>\n<ul>\n<li>Recrutez vos employ\u00e9s et vos clients actuels pour qu'ils suivent votre page et partagent votre contenu.<\/li>\n<li>Rejoignez des groupes LinkedIn, mais ne demandez pas \u00e0 \u00eatre suivi. Faites-en d'autres <em>vouloir<\/em> \u00e0 vous suivre en participant aux conversations et en leur montrant ce que vous offrez. Les gens sont plus enclins \u00e0 vous suivre si vous \u00eates une ressource utile. (<em>Remarque : vous ne pouvez rejoindre un groupe qu'avec votre profil personnel, et non avec celui de votre entreprise.<\/em>.)<\/li>\n<li>Faites savoir que vous \u00eates sur LinkedIn ! Utilisez un bouton \"Suivre\" sur votre site web et votre blog et invitez les personnes qui vous suivent sur Facebook et Twitter \u00e0 vous suivre \u00e9galement sur LinkedIn.<\/li>\n<\/ul>\n<h4>Parlons du contenu (encore !)<\/h4>\n<p>N'oubliez pas que LinkedIn n'est pas un r\u00e9seau publicitaire, mais un lieu de connexion (c'est pourquoi les personnes qui suivent le r\u00e9seau sont appel\u00e9es \"connexions\"). Cela dit, LinkedIn est une plateforme fantastique pour partager des articles et des messages professionnels, mais comme toujours, vous devez vous assurer que votre contenu est excellent.<\/p>\n<p>Lorsque vous cr\u00e9ez votre propre contenu, tenez compte de ces conseils :<\/p>\n<ul>\n<li>Incluez des images et des supports num\u00e9riques de haute qualit\u00e9, tels que des vid\u00e9os. Et cela va presque sans dire, mais assurez-vous que l'image que vous utilisez correspond au message (pas d'images d'app\u00e2t \u00e0 clics, s'il vous pla\u00eet !).<\/li>\n<li>Cr\u00e9ez des titres accrocheurs qui incitent votre public \u00e0 s'engager avec vous, et faites-le en aussi peu de caract\u00e8res que possible. Pensez-y comme \u00e0 un discours d'ascenseur : partagez un fait ou une statistique convaincante, pr\u00e9sentez un probl\u00e8me et promettez au lecteur une solution ou un dialogue instruit.<\/li>\n<li>Posez des questions, partagez vos id\u00e9es et encouragez la discussion. N'oubliez pas qu'avec LinkedIn, vous ciblez un public sp\u00e9cifique et essayez d'attirer des personnes de votre secteur d'activit\u00e9 ; montrez donc que vous \u00eates bien inform\u00e9, passionn\u00e9 et int\u00e9ress\u00e9 par la conversation avec les autres.<\/li>\n<li>Faites la promotion de vos \u00e9v\u00e9nements. Vous avez une grande conf\u00e9rence \u00e0 venir ? R\u00e9digez un article \u00e0 ce sujet ! Parlez-en autour de vous. Vous venez de terminer un s\u00e9minaire ? R\u00e9digez un article \u00e0 ce sujet et partagez les points forts, en incluant \u00e9ventuellement des clips vid\u00e9o de certaines sessions.<\/li>\n<li>Utilisez les pages vitrines. Nous avons bri\u00e8vement abord\u00e9 cet outil utile dans notre dernier article sur LinkedIn, mais voici un bref rappel : Une page vitrine vous permet de mettre en avant l'un de vos produits ou l'une de vos marques. Les pages vitrines font partie de votre page d'entreprise, mais elles fonctionnent comme une page distincte. Vous devrez donc faire la m\u00eame chose avec une page vitrine qu'avec une page d'entreprise, comme partager du contenu et la tenir \u00e0 jour.<\/li>\n<li>Si vous vous sentez d\u00e9pass\u00e9 par la question de l'organisation et de la programmation de votre contenu, cr\u00e9ez une liste de contr\u00f4le de votre contenu. <a href=\"https:\/\/memberpress.com\/fr\/creating-useful-content-calendars\/\" target=\"_blank\" rel=\"noopener noreferrer\">calendrier de contenu<\/a> pour ne pas se tromper (et ne pas perdre la raison).<\/li>\n<\/ul>\n<p>Comme pour toutes les plateformes de m\u00e9dias sociaux, cr\u00e9er un contenu de qualit\u00e9 est une chose, mais partager le contenu d'autres personnes sur LinkedIn est en fait l'action la plus efficace. LinkedIn <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-company-pages\/2016\/5-non-obvious-ways-to-improve-your-linkedin-company-page\" target=\"_blank\" rel=\"noopener noreferrer\">recommande<\/a> que vous publiez jusqu'\u00e0 quatre fois par jour, alors cr\u00e9ez vos propres messages et articles et partagez \u00e9galement le contenu d'autres personnes.<\/p>\n<p><em>Il y a tant \u00e0 apprendre sur LinkedIn, comme les strat\u00e9gies pour le commerce mondial, l'utilisation de contenu sponsoris\u00e9 et le recrutement de nouveaux talents. Qu'aimeriez-vous apprendre ensuite ? Faites-le nous savoir dans les commentaires ci-dessous !<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>A few months ago we gave you an overview of LinkedIn, where we briefly talked about creating company pages. Let\u2019s delve a bit deeper into the best ways to use this feature. One of the main purposes of LinkedIn (the largest social media platform for professionals and businesses) is networking\u2014connecting with others in your industry [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":15751,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,94,362],"tags":[278,293],"class_list":{"0":"post-15372","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-marketing","9":"category-social-media","10":"tag-best-practices","11":"tag-linkedin","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A few months ago we gave you an overview of LinkedIn, where we briefly talked about creating company pages. 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