{"id":15405,"date":"2017-06-28T10:13:26","date_gmt":"2017-06-28T16:13:26","guid":{"rendered":"https:\/\/memberpress.com\/?p=14886"},"modified":"2021-06-14T08:20:00","modified_gmt":"2021-06-14T14:20:00","slug":"different-types-of-videos-for-membership-website","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/different-types-of-videos-for-membership-website\/","title":{"rendered":"7 types de vid\u00e9os favorisant la conversion pour votre site web d'adh\u00e9sion"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Se lancer dans la production vid\u00e9o peut \u00eatre intimidant, et la cr\u00e9ation de vid\u00e9os peut sembler un grand pas en avant par rapport \u00e0 la production de contenu \u00e9crit. Cependant, comme l'utilisation de contenu vid\u00e9o peut avoir un effet consid\u00e9rable sur la r\u00e9ussite de votre projet d'adh\u00e9sion, cela vaut la peine d'y r\u00e9fl\u00e9chir.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abc541acd440\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abc541acd440\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/different-types-of-videos-for-membership-website\/#The_Benefits_of_Adding_Video_to_Your_Membership_Website\" >Les avantages de l'ajout d'une vid\u00e9o \u00e0 votre site web d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/different-types-of-videos-for-membership-website\/#Different_Types_of_Videos_for_Your_Membership_Site\" >Diff\u00e9rents types de vid\u00e9os pour votre site d'adh\u00e9sion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">L'objectif de cet article est de d\u00e9montrer qu'il est plus facile que vous ne le pensez de commencer \u00e0 utiliser la vid\u00e9o. Nous esp\u00e9rons que cette pr\u00e9sentation des diff\u00e9rents types de contenu vid\u00e9o que vous pouvez cr\u00e9er vous aidera \u00e0 trouver un format que vous pourrez utiliser pour commencer d\u00e8s aujourd'hui \u00e0 promouvoir et \u00e0 am\u00e9liorer votre site d'affiliation \u00e0 l'aide de vid\u00e9os.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Adding_Video_to_Your_Membership_Website\"><\/span>Les avantages de l'ajout d'une vid\u00e9o \u00e0 votre site web d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avant d'aborder les diff\u00e9rents types de vid\u00e9os que vous pouvez cr\u00e9er pour votre site web d'adh\u00e9sion, examinons rapidement quelques-uns des \u00e9l\u00e9ments suivants <a href=\"https:\/\/www.srmailing.co.uk\/blogs\/sr-mailing-blogs\/91-video-marketing-statistics-you-need-to-use-to-your-advantage\" target=\"_blank\" rel=\"noreferrer noopener\">principaux avantages<\/a> de produire ce type de contenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D'une part, le contenu vid\u00e9o peut vous aider \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">s'engager plus efficacement aupr\u00e8s de votre public<\/a>. Certaines personnes pr\u00e9f\u00e8rent consommer du contenu en lisant, tandis que d'autres pr\u00e9f\u00e8rent le regarder. Mais une vid\u00e9o peut expliquer en quelques minutes quelque chose qui n\u00e9cessiterait des centaines, voire des milliers de mots. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'ajout de vid\u00e9os \u00e0 vos programmes d'adh\u00e9sion est un excellent moyen d'accro\u00eetre l'attrait de votre produit. Le contenu vid\u00e9o peut \u00e9galement \u00eatre t\u00e9l\u00e9charg\u00e9 sur des plateformes telles que YouTube, ce qui constitue un autre moyen pour votre public cible de vous trouver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au fur et \u00e0 mesure que vous acquerrez de l'exp\u00e9rience dans la cr\u00e9ation de vid\u00e9os, vous constaterez peut-\u00eatre que leur production prend encore moins de temps que celle d'autres types de contenu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Different_Types_of_Videos_for_Your_Membership_Site\"><\/span>Diff\u00e9rents types de vid\u00e9os pour votre site d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avec cette liste d'id\u00e9es de contenu vid\u00e9o, nous esp\u00e9rons que vous trouverez un format qui vous conviendra, \u00e0 vous et \u00e0 votre site web d'affiliation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Vlogs<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Le type de vid\u00e9o le plus rapide et le plus facile \u00e0 cr\u00e9er est sans doute le vlog. Il s'agit essentiellement d'un billet de blog au format vid\u00e9o, mais les vlogs ne sont pas cens\u00e9s \u00eatre un produit de haute qualit\u00e9. Il suffit de parler directement \u00e0 votre webcam ou \u00e0 la cam\u00e9ra de votre smartphone. Il n'est pas n\u00e9cessaire de pr\u00e9voir un g\u00e9n\u00e9rique ou une animation d'introduction pour un vlog, du moins pas au d\u00e9but.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous n'\u00eates pas s\u00fbr que la vid\u00e9o soit le bon format pour votre site d'affiliation, le vlogging est une option \u00e0 faible risque qui ne n\u00e9cessite pas d'investissement financier ou \u00e9ducatif important. Il vous suffit de trouver un sujet, d'appuyer sur Enregistrer, puis de t\u00e9l\u00e9charger sur votre site<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Walkthroughs et Tutoriels<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Screencast.jpg\" alt=\"Cr\u00e9er un screencast vid\u00e9o\" class=\"wp-image-14887\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si la cr\u00e9ation d'un blog et le passage devant la cam\u00e9ra ne vous attirent pas, essayez d'enregistrer un screencast pour faciliter votre entr\u00e9e dans le monde de la cr\u00e9ation de contenu vid\u00e9o et du marketing. Des applications gratuites comme\u00a0<a href=\"https:\/\/screencast-o-matic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screencast-O-Matic<\/a>\u00a0enregistrer l'action \u00e0 l'\u00e9cran sur votre ordinateur avec la possibilit\u00e9 d'enregistrer une voix off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez donner \u00e0 des membres potentiels un aper\u00e7u des coulisses de votre site d'adh\u00e9sion, ce type de vid\u00e9o est parfait.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">T\u00e9moignages<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons d\u00e9j\u00e0 \u00e9tabli que les t\u00e9moignages peuvent\u00a0<a href=\"https:\/\/memberpress.com\/fr\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">rendre votre site web d'adh\u00e9sion plus digne de confiance<\/a>. Mais si vous voulez rendre vos t\u00e9moignages de clients ou de membres encore plus efficaces, essayez de les publier sous forme de vid\u00e9o. Bien s\u00fbr, vous devrez persuader vos membres de passer devant la cam\u00e9ra, mais si vous y parvenez, les r\u00e9sultats en vaudront certainement la peine. M\u00eame un seul t\u00e9moignage vid\u00e9o sur votre page d'accueil peut avoir un impact positif sur les taux de conversion du site d'affiliation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Webinaires<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les webinaires sont un moyen efficace d'encourager les visiteurs curieux \u00e0 devenir des membres inscrits. L'organisation d'un webinaire permet aux visiteurs int\u00e9ress\u00e9s d'avoir un aper\u00e7u plus approfondi de votre produit d'adh\u00e9sion. Les webinaires peuvent \u00e9galement faire partie int\u00e9grante du contenu de votre offre d'adh\u00e9sion, et l'organisation r\u00e9guli\u00e8re de webinaires pour vos membres augmente la valeur per\u00e7ue de votre offre d'adh\u00e9sion. Pour plus d'informations, n'h\u00e9sitez pas \u00e0 lire notre\u00a0<a href=\"https:\/\/memberpress.com\/fr\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide pour organiser des webinaires r\u00e9ussis<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Interviews<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">L'utilisation du format de l'interview pour inviter des invit\u00e9s en rapport avec le sujet de votre site d'adh\u00e9sion \u00e0 partager leurs id\u00e9es est un excellent moyen d'apporter de la valeur \u00e0 votre public. Bien que les entretiens en personne fonctionnent bien, l'enregistrement de discussions sur Skype avec des invit\u00e9s du monde entier peut \u00eatre tout aussi efficace. Vous pouvez \u00e9galement enregistrer l'audio d'un entretien et le r\u00e9utiliser pour\u00a0<a href=\"https:\/\/memberpress.com\/fr\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">commencez \u00e0 promouvoir votre site d'adh\u00e9sion avec un podcast<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">S\u00e9ances de tableau blanc<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Moz-Whiteboard.jpg\" alt=\"Cr\u00e9er une vid\u00e9o sur tableau blanc \" class=\"wp-image-14888\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Rendu populaire par des sites web tels que\u00a0<a href=\"https:\/\/moz.com\/blog\/category\/whiteboard-friday\" target=\"_blank\" rel=\"noreferrer noopener\">Moz.com<\/a>Les sessions de tableau blanc sont devenues un format vid\u00e9o courant. Du point de vue de la production, il est facile de comprendre pourquoi le fait de se tenir devant un tableau blanc et de parler directement \u00e0 la cam\u00e9ra est un moyen facile de cr\u00e9er du contenu vid\u00e9o pour votre site web. Le tableau blanc est une aide qui permet non seulement de mieux faire passer son message, mais aussi de rassurer ceux qui sont moins \u00e0 l'aise devant la cam\u00e9ra.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Documentaires<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous disposez du temps et des ressources n\u00e9cessaires, la production d'un documentaire est un autre excellent moyen de promouvoir votre produit. Ce type de vid\u00e9o permet non seulement d'expliquer un sujet dans les moindres d\u00e9tails, mais offre \u00e9galement une bonne occasion de diffuser votre message au-del\u00e0 de votre site d'affiliation. L'exposition suppl\u00e9mentaire qu'offre un documentaire efficace fait de la cr\u00e9ation d'un documentaire un \u00e9l\u00e9ment \u00e0 prendre en consid\u00e9ration.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">R\u00e9flexions finales<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube \u00e9tant d\u00e9sormais le deuxi\u00e8me moteur de recherche le plus populaire, la cr\u00e9ation de contenu vid\u00e9o \u00e0 partager sur cette plateforme est un moyen efficace d'atteindre de nouveaux publics. Mais m\u00eame si vous ne partagez pas votre contenu vid\u00e9o en dehors de votre site d'affiliation, votre travail peut \u00eatre utilis\u00e9 pour am\u00e9liorer votre produit de diff\u00e9rentes mani\u00e8res. Avec tous les types de contenu vid\u00e9o que vous pourriez cr\u00e9er, il n'y a vraiment aucune excuse pour ne pas appuyer sur le bouton d'enregistrement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Quel type de contenu vid\u00e9o allez-vous commencer \u00e0 produire ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Getting started with video production can be daunting, and creating videos can seem like a big step up from producing written content. However, as using video content can have a huge effect on your membership project\u2019s success, it\u2019s well worth considering. The aim of this article is to demonstrate that getting started with video is [&hellip;]<\/p>\n","protected":false},"author":2122,"featured_media":15754,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-15405","post","type-post","status-publish","format-standard","has-post-thumbnail","category-add-ons","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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