{"id":15421,"date":"2017-07-05T10:51:48","date_gmt":"2017-07-05T16:51:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=14911"},"modified":"2017-09-27T00:22:26","modified_gmt":"2017-09-27T06:22:26","slug":"two-billion-reasons-to-be-on-facebook-for-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/two-billion-reasons-to-be-on-facebook-for-business\/","title":{"rendered":"Deux milliards de raisons d'\u00eatre sur Facebook pour les entreprises"},"content":{"rendered":"<p>Soyons francs : vous ne voulez plus seulement \u00eatre sur Facebook, vous voulez \u00eatre sur la toile. <em>doit<\/em> y figurer. Pourquoi ? Eh bien, il y a pr\u00e8s de deux milliards de raisons ! Les statistiques de Facebook montrent qu'il y a 1,94 milliard d'utilisateurs. <a href=\"https:\/\/newsroom.fb.com\/company-info\/\" target=\"_blank\" rel=\"noopener\"><em>utilisateurs mensuels actifs<\/em><\/a>. Parce que cela fait beaucoup de monde dans un seul espace (virtuel), Facebook est indispensable dans le monde des affaires d'aujourd'hui.<\/p>\n<p>Voici ce qu'il faut savoir. Si vous fuyez Facebook parce que vous n'avez pas envie de reprendre contact avec des personnes que vous avez connues au lyc\u00e9e, \u00e0 l'universit\u00e9 ou dans d'anciens emplois, ne vous inqui\u00e9tez pas. Vous pouvez cr\u00e9er un profil personnel, le rendre <a href=\"http:\/\/time.com\/4166749\/facebook-privacy-settings-guide\/\" target=\"_blank\" rel=\"noopener\">priv\u00e9<\/a>puis l'utiliser pour construire la page de votre entreprise. Notez bien \"l'utiliser pour construire\". Il y a plusieurs raisons pour lesquelles vous ne voulez pas utiliser votre profil personnel pour faire des affaires, la principale \u00e9tant que les pages Facebook sont con\u00e7ues pour stimuler votre entreprise gr\u00e2ce \u00e0 des outils gratuits qui vous aident \u00e0 cr\u00e9er du contenu, \u00e0 faire de la publicit\u00e9 sur la plateforme sociale et \u00e0 consulter des analyses et des informations. Votre profil personnel n'offre pas tout cela, et pour que quelqu'un puisse voir vos publications, il doit \u00eatre votre ami (vous pouvez toutefois le faire, <a href=\"https:\/\/www.facebook.com\/help\/116067818477568\" target=\"_blank\" rel=\"noopener\">convertir un profil personnel<\/a> \u00e0 une page professionnelle), vous \u00eates alors limit\u00e9 aux personnes avec lesquelles vous \u00eates connect\u00e9. Mais n'h\u00e9sitez pas \u00e0 partager vos publications professionnelles sur votre profil personnel pour attirer toutes les personnes int\u00e9ress\u00e9es par ce que vous faites !<\/p>\n<p>Bien qu'il existe de nombreux conseils sur la mani\u00e8re d'utiliser au mieux votre page \u00e0 des fins professionnelles, avant de vous y int\u00e9resser, assurez-vous que vous ma\u00eetrisez les principes de base. Nous avons d\u00e9j\u00e0 <a href=\"https:\/\/memberpress.com\/fr\/facebook-101\/\" target=\"_blank\" rel=\"noopener\">a d\u00e9taill\u00e9 les \u00e9tapes<\/a> pour mettre en place votre page, alors allez-y et revenez si vous ne l'avez pas encore fait. Consultez \u00e9galement notre explication des r\u00f4les de la page dans le m\u00eame article et assurez-vous que si plusieurs personnes de votre entreprise publient sur la page, vous leur attribuez des r\u00f4les afin qu'elles (ou m\u00eame vous !) ne publient pas accidentellement des informations personnelles sur la page.<\/p>\n<h4>Meilleures pratiques<\/h4>\n<p>Une fois votre page cr\u00e9\u00e9e, la prochaine chose \u00e0 faire est de l'utiliser, et de bien l'utiliser. Voici quelques-unes des meilleures pratiques pour les d\u00e9butants en mati\u00e8re de pages, mais aussi pour les professionnels chevronn\u00e9s.<\/p>\n<ul>\n<li><strong>Publiez un contenu de qualit\u00e9.<\/strong> Le meilleur moyen de capter l'attention d'un internaute qui fait d\u00e9filer une page ? Utiliser un texte clair et concis associ\u00e9 \u00e0 des visuels accrocheurs. La qualit\u00e9 du contenu est essentielle.<\/li>\n<li><strong>Postez au moment opportun !<\/strong> Programmez vos posts lorsque votre public est actif et lorsque vous obtiendrez le plus d'engagement. Utilisez vos donn\u00e9es analytiques (dont nous parlerons plus tard). Vous pouvez utiliser le programmateur interne de Facebook ou un outil de gestion des m\u00e9dias sociaux externe tel que <a href=\"https:\/\/hootsuite.com\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a> ou <a href=\"https:\/\/buffer.com\" target=\"_blank\" rel=\"noopener\">Tampon<\/a>.<\/li>\n<li><strong>Ciblez votre public.<\/strong> Saviez-vous que Facebook vous permet de cibler certains publics pour vos publications ? Peut-\u00eatre proposez-vous une r\u00e9duction sur un produit que vous vendez principalement \u00e0 des femmes. Avant de publier votre statut, vous pouvez cibler uniquement les femmes en s\u00e9lectionnant ce sexe. Il existe une myriade de publics parmi lesquels vous pouvez choisir (relation, niveau d'\u00e9tudes, \u00e2ge, lieu de r\u00e9sidence, centres d'int\u00e9r\u00eat), ce qui vous permet de cibler les personnes les plus int\u00e9ress\u00e9es par votre produit. Il vous suffit de cliquer sur le petit symbole de l'\u0153il de b\u0153uf au bas de votre message !<\/li>\n<li><strong>\u00c9pinglez vos meilleurs contenus, les plus importants, ceux qui vous font perdre du temps.<\/strong>. Les posts sont repouss\u00e9s vers le bas de la page \u00e0 chaque nouvelle mise \u00e0 jour, mais Facebook vous permet d'\u00e9pingler un post en haut de votre page afin qu'il soit la premi\u00e8re chose que votre public voit. Que faut-il \u00e9pingler ? Vous faites peut-\u00eatre une pr\u00e9sentation lors d'un salon professionnel ou vous proposez une offre sp\u00e9ciale ou une r\u00e9duction. \u00c9pinglez-les en haut de la page pour que m\u00eame les membres les plus r\u00e9cents de votre public les voient.<\/li>\n<li><strong>S'engager.<\/strong> Si quelqu'un fait l'effort de commenter votre article, r\u00e9pondez-lui. Facebook est un <em>sociale<\/em> un r\u00e9seau, un endroit o\u00f9 l'on peut nouer des relations. Les commentaires ne n\u00e9cessitent pas toujours une r\u00e9ponse imm\u00e9diate, mais il est probablement pr\u00e9f\u00e9rable d'y r\u00e9pondre d\u00e8s que possible (ne vivez donc pas selon le mantra \"mieux vaut tard que jamais\", m\u00eame si c'est techniquement vrai...). Plus vous r\u00e9pondez rapidement, plus votre public a l'impression que ses commentaires sont importants et qu'ils comptent pour vous. Vous construisez une communaut\u00e9 - vous avez besoin d'eux et vous voulez qu'ils le sachent !<\/li>\n<li><strong>Ne regroupez pas les messages.<\/strong> Espacez vos messages de fa\u00e7on progressive. Un trop grand nombre de posts dans un laps de temps donn\u00e9 commence \u00e0 ressembler \u00e0 du spam. Si vous \u00eates vraiment impatient de partager quelque chose ou si vous craignez d'oublier ce que vous voulez dire \u00e0 propos d'un certain contenu, utilisez votre outil de gestion pour le programmer. Vous pourrez ainsi noter vos id\u00e9es et les publier \u00e0 un moment plus opportun. N'oubliez pas, cependant, que l'algorithme de Facebook favorise les publications partag\u00e9es directement dans Facebook plut\u00f4t que via un outil de gestion, ce qui signifie qu'il est plus probable que votre publication soit pr\u00e9sent\u00e9e aux utilisateurs si elle est publi\u00e9e dans Facebook.<br \/>\n<strong>Utilisez l'outil de messagerie Pages.<\/strong> Vos fans et les personnes qui vous suivent peuvent vous envoyer des messages directs et priv\u00e9s par l'interm\u00e9diaire de votre page si vous activez cette fonctionnalit\u00e9. Ainsi, si un client a une pr\u00e9occupation ou une question qu'il pr\u00e9f\u00e8re ne pas diffuser au reste de Facebook, il peut vous contacter en priv\u00e9. Si vous d\u00e9cidez d'autoriser les messages, sachez que Facebook publie votre temps de r\u00e9ponse sur votre page et que vous devez rester attentif \u00e0 vos messages si vous voulez obtenir un d\u00e9lai de r\u00e9ponse favorable.<\/li>\n<li><strong>Faites la promotion de votre page.<\/strong> Comme pour la plupart des activit\u00e9s de publicit\u00e9 et de marketing, il faut souvent de l'argent froid et dur pour trouver de nouveaux publics et clients. Les publicit\u00e9s Facebook sont un moyen de promouvoir votre page, mais avant d'investir dans un plan publicitaire, assurez-vous de faire des recherches approfondies. Si vous n'avez pas eu l'occasion de lire notre <a href=\"https:\/\/memberpress.com\/fr\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">r\u00e9sum\u00e9 sur la publicit\u00e9<\/a> sur Facebook en d\u00e9but d'ann\u00e9e, consultez cet article et choisissez votre campagne avec discernement !<\/li>\n<li><strong>Examiner les mesures, les analyses et les perspectives.<\/strong> Il s'agit peut-\u00eatre de la meilleure pratique qui soit ! Si vous ne connaissez pas les performances de vos publications, vous ne saurez pas quel contenu suscite l'int\u00e9r\u00eat du public, quels sont les meilleurs moments pour publier, ni quel est le meilleur type de contenu \u00e0 promouvoir ou \u00e0 diffuser. Si vous ne savez pas comment examiner vos indicateurs, restez \u00e0 l'\u00e9coute. Nous publierons prochainement des articles sur les indicateurs des m\u00e9dias sociaux, sur la meilleure fa\u00e7on de les analyser et sur la mani\u00e8re d'appliquer les donn\u00e9es \u00e0 vos campagnes.<\/li>\n<\/ul>\n<p><em>Quelles sont vos recommandations pour l'utilisation des pages Facebook ? Y a-t-il des choses \u00e0 ne pas faire ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Let\u2019s be upfront about this: you no longer just want to be on Facebook\u2014you must be on it. Why? Well, there are nearly two billion reasons! Facebook\u2019s statistics show there are 1.94 billion active monthly users. Because that\u2019s a lot of people in one (virtual) space, Facebook is a must in today\u2019s business world. Here\u2019s [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":15755,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,362],"tags":[291,360,187],"class_list":{"0":"post-15421","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-social-media","10":"tag-facebook","11":"tag-facebook-business","12":"tag-marketing-strategies","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Let\u2019s be upfront about this: you no longer just want to be on Facebook\u2014you must be on it. 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