{"id":15465,"date":"2017-08-02T10:32:29","date_gmt":"2017-08-02T16:32:29","guid":{"rendered":"https:\/\/memberpress.com\/?p=14974"},"modified":"2025-08-20T19:01:48","modified_gmt":"2025-08-20T23:01:48","slug":"social-media-metrics-what-they-are-and-why-you-need-them","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/","title":{"rendered":"Qu'est-ce que la m\u00e9trologie des m\u00e9dias sociaux ?"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_out_what_these_measurements_are_and_why_theyre_critical_to_the_success_of_your_online_business\"><\/span>D\u00e9couvrez ce que sont ces mesures et pourquoi elles sont essentielles \u00e0 la r\u00e9ussite de votre activit\u00e9 en ligne.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\"Examinez vos indicateurs de m\u00e9dias sociaux\" - c'est un conseil que vous recevrez \u00e0 maintes reprises en tant que propri\u00e9taire d'une entreprise en ligne. Et si vous \u00eates nouveau ou si vous n'\u00eates pas tr\u00e8s enthousiaste \u00e0 l'id\u00e9e de faire du marketing sur les m\u00e9dias sociaux, vous \u00eates probablement en train de vous dire : \" D'accord. D'accord. Qu'est-ce que c'est, et pourquoi devrais-je m'en pr\u00e9occuper ?\"<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6c292b0156f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6c292b0156f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#Find_out_what_these_measurements_are_and_why_theyre_critical_to_the_success_of_your_online_business\" >D\u00e9couvrez ce que sont ces mesures et pourquoi elles sont essentielles \u00e0 la r\u00e9ussite de votre activit\u00e9 en ligne.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#What_are_Social_Media_Metrics\" >Qu'est-ce que la m\u00e9trologie des m\u00e9dias sociaux ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#What_are_Social_Media_Goals_and_Why_Do_You_Need_Them\" >Quels sont les objectifs en mati\u00e8re de m\u00e9dias sociaux (et pourquoi en avez-vous besoin) ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#How_Do_You_Track_All_This\" >Comment suivre tout cela ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#The_Takeaway\" >\u00c0 emporter<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Keep reading\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Social_Media_Metrics\"><\/span>Qu'est-ce que la m\u00e9trologie des m\u00e9dias sociaux ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Vos indicateurs de m\u00e9dias sociaux sont les donn\u00e9es que vous recueillez et utilisez pour mesurer les performances de vos campagnes de m\u00e9dias sociaux. <\/strong>Ces indicateurs vous aident \u00e0 d\u00e9terminer si le temps que vous consacrez au marketing des m\u00e9dias sociaux est rentable en termes de retour sur investissement (ROI).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA.gif\"><img decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-1024x560.gif\" alt=\"mesurer les param\u00e8tres des m\u00e9dias sociaux avec Cloudfire\" class=\"wp-image-36181\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-1024x560.gif 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-300x164.gif 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-768x420.gif 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-311x170.gif 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-840x460.gif 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-700x383.gif 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-156x85.gif 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Feu nuageux <a href=\"https:\/\/memberpress.com\/go\/crowdfire\/\" title=\"Lien d&#039;affiliation Crowdfire\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">outil de m\u00e9dias sociaux<\/a><\/figcaption><\/figure>\n\n\n\n<p>Vos indicateurs de m\u00e9dias sociaux vous donnent une id\u00e9e de la fa\u00e7on dont les autres per\u00e7oivent votre entreprise et votre contenu. Elles vous donnent \u00e9galement un aper\u00e7u pr\u00e9cis de votre investissement dans cette plateforme marketing en constante \u00e9volution. <\/p>\n\n\n\n<p>Gardez \u00e0 l'esprit que l'objectif du marketing dans les m\u00e9dias sociaux est d'accro\u00eetre la notori\u00e9t\u00e9 de la marque, c'est-\u00e0-dire de vous faire conna\u00eetre, de faire conna\u00eetre votre entreprise et votre produit. Vous voulez que les gens voient vos tweets et vos posts Facebook, puis qu'ils visitent votre site web.<\/p>\n\n\n\n<p><strong>Vos indicateurs de m\u00e9dias sociaux vous indiquent si vous atteignez votre objectif d'attirer des personnes qui se transforment en clients payants.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3 Principaux types d'indicateurs<\/h4>\n\n\n\n<p>Il existe une multitude de mesures diff\u00e9rentes que vous pouvez utiliser pour recueillir des donn\u00e9es significatives, et certaines sont tr\u00e8s approfondies. Mais notre objectif ici est de vous pr\u00e9senter ce que sont les indicateurs de m\u00e9dias sociaux et pourquoi et comment vous devriez les utiliser.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618.jpg\"><img decoding=\"async\" width=\"682\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618.jpg\" alt=\"ic\u00f4nes de m\u00e9dias sociaux sur l&#039;\u00e9cran d&#039;un t\u00e9l\u00e9phone portable\" class=\"wp-image-36182\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618.jpg 682w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618-226x170.jpg 226w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618-156x117.jpg 156w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/a><\/figure>\n\n\n\n<p>Les \u00e9l\u00e9ments suivants <strong>trois mesures de base <\/strong>mesurer la performance de votre contenu sur vos plateformes de m\u00e9dias sociaux. Bien que chaque plateforme ait ses propres indicateurs de m\u00e9dias sociaux, nous garderons ces d\u00e9tails pour un autre article. Pour l'instant, examinons les indicateurs universels que vous devez conna\u00eetre.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">1. Atteindre<\/h5>\n\n\n\n<p>La port\u00e9e fait r\u00e9f\u00e9rence au nombre de personnes qui voient r\u00e9ellement votre contenu. Elle vous aide \u00e0 comprendre la port\u00e9e de votre contenu et l'\u00e9tendue de votre public.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">2. Impressions<\/h5>\n\n\n\n<p>Le nombre total d'impressions est le nombre de fois o\u00f9 votre contenu est affich\u00e9 ou pr\u00e9sent\u00e9 \u00e0 un public. Il est bas\u00e9 sur le fait qu'une personne clique ou non sur votre contenu.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">3. l'engagement<\/h5>\n\n\n\n<p>De ces trois mesures, l'engagement est la plus importante. Vous pouvez consid\u00e9rer l'engagement comme l'objectif ultime de votre contenu. En effet, une bonne mesure de l'engagement indique que les internautes r\u00e9agissent \u00e0 votre contenu. Ils sont donc plus enclins \u00e0 s'aventurer sur votre site, votre blog ou votre page produit.<\/p>\n\n\n\n<p>Pour mieux comprendre l'engagement, vous pouvez utiliser des outils tels qu'un <a href=\"https:\/\/www.modash.io\/engagement-rate-calculator\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\">Calculateur de taux d'engagement sur Instagram<\/a> pour savoir comment votre public interagit avec vos publications. Calculer votre taux d'engagement sur Instagram peut vous aider \u00e0 mesurer le succ\u00e8s de votre strat\u00e9gie de m\u00e9dias sociaux, en r\u00e9v\u00e9lant si votre public se connecte vraiment \u00e0 votre contenu.<\/p>\n\n\n\n<p><strong>Bien que l'engagement ne soit pas possible sans la port\u00e9e et les impressions, il s'agit d'une voie \u00e0 double sens.<\/strong> L'algorithme est r\u00e9gl\u00e9 de mani\u00e8re \u00e0 ce qu'un message qui suscite un engagement important soit affich\u00e9 devant un plus grand nombre de personnes. Ce qui signifie plus d'impressions. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Social_Media_Goals_and_Why_Do_You_Need_Them\"><\/span>Quels sont les objectifs en mati\u00e8re de m\u00e9dias sociaux (et pourquoi en avez-vous besoin) ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En ce qui concerne les mesures, <strong>vous devez savoir ce que vous suivez et pourquoi vous le suivez<\/strong>. Et vous devez vous fixer des objectifs en fonction de cela <em>comment <\/em>et <em>pourquoi<\/em>. Vos objectifs vous aident \u00e0 d\u00e9terminer si vos efforts portent leurs fruits en vous fournissant une norme. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116.jpg\" alt=\"Plan d&#039;action et objectifs pour 2022\" class=\"wp-image-36183\" style=\"width:680px;height:453px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Pour fixer un objectif, demandez-vous ce que vous esp\u00e9rez obtenir avec un message. <\/strong>Par exemple, si vous souhaitez accro\u00eetre l'engagement de vos followers, votre objectif serait de parvenir \u00e0 un nombre X de partages, un nombre X de commentaires et un nombre X de nouveaux followers.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_a1f5f1baa6268ee8cd04870d1411b49d\" href=\"https:\/\/memberpress.com\/fr\/blog\/best-strategies-social-media-marketing\/\"  target=\"_blank\" class=\"button button-blue center\">READ u003eu003e Optimisez votre marketing avec ces 5 strat\u00e9gies de m\u00e9dias sociaux<\/a>\n<\/div>\n\n\n\n\n<p>Vous pouvez mesurer chaque objectif \u00e0 l'aide de facteurs tels que le taux de croissance de l'audience, qui compare votre audience d'un moment \u00e0 l'autre. Vous pouvez \u00e9galement calculer la moyenne de votre taux d'engagement, qui compare l'engagement sur chaque publication au nombre total de followers.<\/p>\n\n\n\n<p>Comme nous l'avons mentionn\u00e9, l'objectif ultime du marketing des m\u00e9dias sociaux est de <em>plomb <\/em>\u00e0 votre produit ou service. <strong>Pistes<\/strong> (les personnes qui ont besoin de votre produit ou service ou qui sont int\u00e9ress\u00e9es par celui-ci) proviennent de plusieurs sources. Les m\u00e9dias sociaux ne sont pas les moindres. (Les salons professionnels, les recommandations ou la publicit\u00e9 sont d'autres moyens d'y parvenir).<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Les prospects sont un potentiel <strong>conversions<\/strong>Les clients potentiels sont des personnes qui se comportent exactement comme vous l'esp\u00e9rez. Vos clients potentiels s'inscrivent \u00e0 votre liste de diffusion ou \u00e0 un essai, remplissent un formulaire ou ach\u00e8tent un produit.<\/p>\n\n\n\n<p>Si vous constatez que vous n'atteignez pas vos objectifs, il est temps de <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">se familiariser avec les meilleures pratiques en mati\u00e8re de m\u00e9dias sociaux<\/a>. Ensuite, proc\u00e9dez \u00e0 des ajustements et mesurez \u00e0 nouveau. Comme tout marketing, le marketing des m\u00e9dias sociaux doit \u00eatre un travail continu.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Track_All_This\"><\/span>Comment suivre tout cela ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vous avez maintenant une id\u00e9e de ce que sont les indicateurs des m\u00e9dias sociaux et de la raison pour laquelle vous devez les mesurer. <strong>Voici quelques conseils sur <em>comment <\/em>pour les mesurer.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilisez les rapports int\u00e9gr\u00e9s de chaque plateforme (par ex, <a href=\"https:\/\/www.facebook.com\/business\/insights\/tools\/audience-insights\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Perspectives Facebook<\/a> et <a href=\"https:\/\/analytics.twitter.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Analyse de Twitter<\/a>).<\/li>\n\n\n\n<li>Utilisation <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Analytics\">Google Analytics<\/a> pour mesurer le trafic de votre site web provenant de vos sites de m\u00e9dias sociaux.<\/li>\n\n\n\n<li>Utilisez des outils de gestion des m\u00e9dias sociaux tels que <a href=\"https:\/\/memberpress.com\/go\/crowdfire\/\" title=\"Lien d&#039;affiliation Crowdfire\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Crowdfire<\/a>Hootsuite et Buffer. Ces outils proposent des rapports int\u00e9gr\u00e9s que vous pouvez consulter pour \u00e9valuer les performances des posts sur chaque plateforme.<\/li>\n\n\n\n<li>Consultez ce document complet <a href=\"http:\/\/keyhole.co\/blog\/list-of-the-top-25-social-media-analytics-tools\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">liste des vingt-cinq meilleurs outils de m\u00e9dias sociaux<\/a> pour recueillir et mesurer vos donn\u00e9es analytiques.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>\u00c0 emporter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En mati\u00e8re de commerce en ligne, le marketing des m\u00e9dias sociaux est incontournable. Pour qu'il soit efficace pour votre entreprise, vous devez en assurer le suivi et l'am\u00e9liorer en permanence. Il est essentiel de fixer des objectifs, de mesurer et d'apporter des am\u00e9liorations. Savoir ce qu'il faut mesurer est le premier pas vers la r\u00e9ussite.<\/p>\n\n\n\n<p>Que voulez-vous savoir de plus sur les indicateurs des m\u00e9dias sociaux ? Quels outils utilisez-vous pour mesurer les v\u00f4tres ? Avez-vous des conseils \u00e0 donner \u00e0 nos lecteurs ? Partagez-les dans les commentaires ci-dessous.<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de vous abonner \u00e0 notre lettre d'information dans la rubrique <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> \u00e0 votre droite !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Find out what these measurements are and why they\u2019re critical to the success of your online business. \u201cReview your social media metrics!\u201d\u2013 it\u2019s one bit advice you\u2019ll see again and again as an online business owner. And if you\u2019re new or just not too enthused about social media marketing, you\u2019re probably saying, \u201cOkay. Great. What\u2019s [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":36186,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,94,362],"tags":[166],"class_list":{"0":"post-15465","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-marketing","9":"category-social-media","10":"tag-social-media-marketing","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn what social media metrics are, and find out why it&#039;s important to keep an eye on your performance.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<meta name=\"keywords\" content=\"social media metrics,what are social media metrics,social media marketing\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"What are Social Media Metrics?\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn what social media metrics are, and find out why it&#039;s important to keep an eye on your performance.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/what-are-social-media-metrics.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/what-are-social-media-metrics.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2017-08-02T16:32:29+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-08-20T23:01:48+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"What are Social Media Metrics?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Learn what social media metrics are, and find out why it&#039;s important to keep an eye on your performance.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/what-are-social-media-metrics.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#blogposting\",\"name\":\"What are Social Media Metrics?\",\"headline\":\"What are Social Media Metrics?\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/what-are-social-media-metrics.jpg\",\"width\":1480,\"height\":832,\"caption\":\"What are social media metrics\"},\"datePublished\":\"2017-08-02T10:32:29-04:00\",\"dateModified\":\"2025-08-20T19:01:48-04:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#webpage\"},\"articleSection\":\"Data &amp; Metrics, Marketing, Social Media, social media marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"position\":3,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-media\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#listItem\",\"name\":\"What are Social Media Metrics?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#listItem\",\"position\":4,\"name\":\"What are Social Media Metrics?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/\",\"name\":\"Lindsay Flanagan\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1785431634\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/\",\"name\":\"What are Social Media Metrics?\",\"description\":\"Learn what social media metrics are, and find out why it's important to keep an eye on your performance.\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/what-are-social-media-metrics.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"What are social media metrics\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#mainImage\"},\"datePublished\":\"2017-08-02T10:32:29-04:00\",\"dateModified\":\"2025-08-20T19:01:48-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>What are Social Media Metrics?<\/title>\n\n","aioseo_head_json":{"title":"Qu'est-ce que la m\u00e9trologie des m\u00e9dias sociaux ?","description":"D\u00e9couvrez ce que sont les indicateurs des m\u00e9dias sociaux et pourquoi il est important de surveiller vos performances.","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/","robots":"max-image-preview:large","keywords":"social media metrics,what are social media metrics,social media marketing","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#blogposting","name":"What are Social Media Metrics?","headline":"What are Social Media Metrics?","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/what-are-social-media-metrics.jpg","width":1480,"height":832,"caption":"What are social media metrics"},"datePublished":"2017-08-02T10:32:29-04:00","dateModified":"2025-08-20T19:01:48-04:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#webpage"},"articleSection":"Data &amp; Metrics, Marketing, Social Media, social media marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/#listItem","position":3,"name":"Social Media","item":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#listItem","name":"What are Social Media Metrics?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#listItem","position":4,"name":"What are Social Media Metrics?","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/","name":"Lindsay Flanagan","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1785431634"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/","name":"What are Social Media Metrics?","description":"Learn what social media metrics are, and find out why it's important to keep an eye on your performance.","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/what-are-social-media-metrics.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#mainImage","width":1480,"height":832,"caption":"What are social media metrics"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#mainImage"},"datePublished":"2017-08-02T10:32:29-04:00","dateModified":"2025-08-20T19:01:48-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"What are Social Media Metrics?","og:description":"Learn what social media metrics are, and find out why it's important to keep an eye on your performance.","og:url":"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/what-are-social-media-metrics.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/what-are-social-media-metrics.jpg","og:image:width":1480,"og:image:height":832,"article:published_time":"2017-08-02T16:32:29+00:00","article:modified_time":"2025-08-20T23:01:48+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"What are Social Media Metrics?","twitter:description":"Learn what social media metrics are, and find out why it's important to keep an eye on your performance.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/what-are-social-media-metrics.jpg"},"aioseo_meta_data":{"post_id":"15465","title":null,"description":"D\u00e9couvrez ce que sont les indicateurs des m\u00e9dias sociaux et pourquoi il est important de surveiller vos performances.","keywords":[{"label":"social media metrics","value":"social media metrics"},{"label":"what are social media metrics","value":"what are social media metrics"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:03:42","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:19:03","updated":"2026-03-03 15:07:20"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/\" title=\"Social Media\">Social Media<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tWhat are Social Media Metrics?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Marketing","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/"},{"label":"Social Media","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/"},{"label":"What are Social Media Metrics?","link":"https:\/\/memberpress.com\/fr\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/15465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=15465"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/15465\/revisions"}],"predecessor-version":[{"id":74722,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/15465\/revisions\/74722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/36186"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=15465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=15465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=15465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}