{"id":15494,"date":"2017-08-23T10:32:02","date_gmt":"2017-08-23T16:32:02","guid":{"rendered":"https:\/\/memberpress.com\/?p=15009"},"modified":"2021-09-07T09:26:20","modified_gmt":"2021-09-07T15:26:20","slug":"growing-your-membership-site-with-automation-and-outsourcing","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/growing-your-membership-site-with-automation-and-outsourcing\/","title":{"rendered":"Comment d\u00e9velopper votre site d'adh\u00e9sion gr\u00e2ce \u00e0 l'automatisation et \u00e0 l'externalisation ?"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p class=\"wp-block-paragraph\">Lorsqu'il s'agit de g\u00e9rer et de d\u00e9velopper votre site d'adh\u00e9sion, il y a de nombreuses raisons de se tourner vers l'automatisation et l'externalisation.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a7d45c51e4d3\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7d45c51e4d3\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/growing-your-membership-site-with-automation-and-outsourcing\/#What_to_Outsource_and_Automate\" >Que faut-il externaliser et automatiser ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/growing-your-membership-site-with-automation-and-outsourcing\/#Content_Creation\" >Cr\u00e9ation de contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/growing-your-membership-site-with-automation-and-outsourcing\/#Website_Design\" >Conception du site web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/growing-your-membership-site-with-automation-and-outsourcing\/#Conversion_Rate_Optimization\" >Optimisation du taux de conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/growing-your-membership-site-with-automation-and-outsourcing\/#Marketing_and_Search_Engine_Optimization\" >Marketing et optimisation des moteurs de recherche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/growing-your-membership-site-with-automation-and-outsourcing\/#Admin_and_Customer_Service\" >Administration et service \u00e0 la client\u00e8le<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/growing-your-membership-site-with-automation-and-outsourcing\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Peut-\u00eatre votre site a-t-il commenc\u00e9 comme un projet passionnel ou une activit\u00e9 secondaire, mais il ne g\u00e9n\u00e8re plus seulement des revenus notables, mais il prend aussi de plus en plus de votre temps pr\u00e9cieux. D'autre part, vous avez peut-\u00eatre une id\u00e9e g\u00e9niale pour un site d'adh\u00e9sion, mais vous ne disposez pas du temps n\u00e9cessaire pour le lancer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever stage you\u2019re at in your membership-site journey, it\u2019s always worth at least thinking about outsourcing and automation. After all, there are only so many hours in the day, and there\u2019s often someone out there who knows more about a task or topic than you do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce guide sur le d\u00e9veloppement de votre site d'affiliation gr\u00e2ce \u00e0 l'automatisation et \u00e0 l'externalisation vous donnera quelques conseils sur la mani\u00e8re de commencer \u00e0 confier certaines des t\u00e2ches li\u00e9es \u00e0 la gestion de votre projet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_to_Outsource_and_Automate\"><\/span>Que faut-il externaliser et automatiser ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the type of membership site you\u2019re managing\u2014as well as your budget\u2014almost every aspect of your project has the potential to be outsourced or automated. However, for many, taking a gradual approach to getting help with your project is often the best way to start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choisissez une petite t\u00e2che, puis cherchez un outil ou une personne pour l'automatiser ou la confier \u00e0 quelqu'un d'autre. Au fur et \u00e0 mesure que votre confiance et vos comp\u00e9tences en mati\u00e8re d'externalisation se d\u00e9veloppent, vous pouvez commencer \u00e0 vous d\u00e9charger de plus en plus de votre projet, ce qui vous permet de travailler sur les t\u00e2ches que vous faites le mieux ou que vous aimez le plus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques domaines de votre site d'adh\u00e9sion qui pourraient \u00eatre pr\u00eats pour l'externalisation et l'automatisation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Creation\"><\/span>Cr\u00e9ation de contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-Upwork.jpg\" alt=\"Trouver du personnel sur Upwork\" class=\"wp-image-15010\"><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Comme tout site d'affiliation a besoin de contenu, l'externalisation de la cr\u00e9ation de contenu est un excellent point de d\u00e9part. Que vous engagiez un r\u00e9dacteur pour produire du contenu textuel ou que vous travailliez avec quelqu'un pour cr\u00e9er des vid\u00e9os pour les membres, il y a plusieurs fa\u00e7ons de trouver des pigistes et du personnel pour votre \u00e9quipe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des sites populaires comme\u00a0<a href=\"https:\/\/www.upwork.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Upwork<\/a>\u00a0et\u00a0<a href=\"https:\/\/www.peopleperhour.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Personnes par heure<\/a>\u00a0regorgent de travailleurs offrant tous les types de services imaginables. Par ailleurs, des sites web sp\u00e9cialis\u00e9s tels que <a href=\"https:\/\/memberpress.com\/go\/fiverr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Fiverr\u00a0<\/a>peut vous aider \u00e0 entrer en contact avec des professionnels ind\u00e9pendants offrant un ensemble sp\u00e9cifique de comp\u00e9tences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De la recherche d'un\u00a0<a href=\"https:\/\/memberpress.com\/fr\/2015\/06\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9diteur pour le contenu de votre site d'adh\u00e9sion<\/a>\u00a0\u00e0\u00a0<a href=\"https:\/\/memberpress.com\/fr\/2015\/06\/building-a-team-like-the-star-trek-bridge-crew-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">la constitution d'une \u00e9quipe<\/a>\u00a0pour prendre en charge vos besoins en mati\u00e8re de cr\u00e9ation de contenu, l'externalisation de cet aspect de votre site Web vous permet de commencer \u00e0 travailler. <em>sur<\/em> votre entreprise plut\u00f4t que de <em>en<\/em> il. Vous pouvez engager des personnes pour travailler sur des t\u00e2ches de toutes tailles, mais engager quelqu'un pour r\u00e9diger un simple article de blog est un excellent moyen de se mettre dans le bain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Website_Design\"><\/span>Conception du site web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-Web-Design.jpg\" alt=\"Externaliser la conception de sites web\" class=\"wp-image-15018\"><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les concepteurs et les d\u00e9veloppeurs web sont \u00e9galement bien repr\u00e9sent\u00e9s sur les sites de freelance tels qu'Upwork. Cependant, lorsqu'il s'agit de s'assurer que votre projet a un design adapt\u00e9 \u00e0 votre public cible,\u00a0<a href=\"https:\/\/memberpress.com\/fr\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">la s\u00e9lection d'un th\u00e8me standard pour votre site web d'adh\u00e9sion<\/a>\u00a0suffit souvent. Un th\u00e8me de bonne qualit\u00e9 a la capacit\u00e9 d'automatiser le processus de cr\u00e9ation d'un site web professionnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, si vous avez besoin de retouches ou de personnalisations, vous pouvez faire appel \u00e0 un designer sur une base ponctuelle ou souscrire \u00e0 un service d'abonnement tel que\u00a0<a href=\"https:\/\/wpcurve.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Courbe WP<\/a>\u00a0pour la maintenance et les ajustements continus du site web. <a href=\"https:\/\/memberpress.com\/go\/fiverr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Fiverr <\/a>offre \u00e9galement ces services. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But even website maintenance doesn\u2019t have to be outsourced. By installing the right tools and plugins, you can\u00a0<a href=\"https:\/\/memberpress.com\/fr\/best-wordpress-plugins-to-keep-your-website-maintained\/\" target=\"_blank\" rel=\"noreferrer noopener\">automatiser vous-m\u00eame une grande partie de ces t\u00e2ches essentielles<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversion_Rate_Optimization\"><\/span>Optimisation du taux de conversion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-Analytics.jpg\" alt=\"Outils d&#039;optimisation des taux de conversion\" class=\"wp-image-15019\"><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">You have a few options when it comes to growing your membership user base. One is increasing the number of visitors to your site, the other raising the percentage of visitors who go on to become members. Although you should focus on both, it\u2019s recommended you do all you can to turn visitors into members first. Once you\u2019ve improved this metric, any increase in visitors is even more beneficial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, il existe de nombreux outils et services pour vous aider.\u00a0<a href=\"https:\/\/memberpress.com\/fr\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimisation du taux de conversion des sites d'adh\u00e9sion<\/a>. Des services gratuits (comme\u00a0<a href=\"https:\/\/memberpress.com\/fr\/how-to-use-google-analytics-to-optimize-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a><u>)<\/u>\u00a0qui d\u00e9mystifient l'exp\u00e9rience utilisateur de votre site d'adh\u00e9sion et r\u00e9v\u00e8lent o\u00f9 vos entonnoirs de vente \u00e9chouent, \u00e0\u00a0<a href=\"https:\/\/memberpress.com\/fr\/end-involuntary-membership-site-churn\/\" target=\"_blank\" rel=\"noreferrer noopener\">les outils payants (comme Churn Buster<\/a><u>)<\/u>\u00a0qui aident \u00e0 automatiser et \u00e0 mettre fin \u00e0 l'attrition involontaire des sites d'adh\u00e9sion, vos efforts d'optimisation du taux de conversion n'ont pas besoin de reposer sur des suppositions et sur l'utilisation d'une technologie de pointe.\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Conventional_wisdom#Accuracy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sagesse conventionnelle<\/a>; laissez les donn\u00e9es et la science vous guider.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_and_Search_Engine_Optimization\"><\/span>Marketing et optimisation des moteurs de recherche<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-SEO-Tools.png\" alt=\"Outils SEO de Moz\" class=\"wp-image-15011\"><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve got the time, there are some\u00a0<a href=\"https:\/\/memberpress.com\/fr\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">Strat\u00e9gies simples de r\u00e9f\u00e9rencement pour les sites web de membres<\/a>\u00a0that are fairly easy to implement. However, if your schedule is full or you want to take your online marketing efforts to the next level, you\u2019ll need to either hire someone or invest in some marketing and\u00a0<a href=\"https:\/\/moz.com\/free-seo-tools\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Outils de r\u00e9f\u00e9rencement<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une autre fa\u00e7on courante d'externaliser la commercialisation de votre projet ou de votre produit consiste \u00e0 cr\u00e9er un site web. <a href=\"https:\/\/memberpress.com\/fr\/ea\/\" title=\"Affiliation facile\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">programme d'affiliation<\/a>. D\u00e9sormais, les gens peuvent gagner une commission pour chaque nouveau membre qu'ils recommandent \u00e0 votre site. En plus d'augmenter le nombre de vos abonn\u00e9s, les autres\u00a0<a href=\"https:\/\/www.affiliateroyale.com\/2016\/07\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">avantages de la cr\u00e9ation d'un programme d'affiliation pour votre site d'adh\u00e9sion<\/a>\u00a0en font une option \u00e0 consid\u00e9rer absolument.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, il existe de nombreux outils qui permettent\u00a0<a href=\"https:\/\/www.affiliateroyale.com\/2016\/07\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">l'automatisation du processus de gestion d'un programme d'affiliation<\/a>\u00a0beaucoup moins de temps qu'il n'y para\u00eet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Admin_and_Customer_Service\"><\/span>Administration et service \u00e0 la client\u00e8le<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-KB.png\" alt=\"Cr\u00e9er une base de connaissances\" class=\"wp-image-15012\"><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que la gestion d'un site d'affiliation puisse devenir une source de revenus passifs sans intervention, la plupart des projets n\u00e9cessitent une intervention manuelle. Outre la cr\u00e9ation de contenu et le marketing, l'administration des comptes et l'assistance \u00e0 la client\u00e8le sont probablement les t\u00e2ches qui vous demanderont le plus de temps dans le cadre de la gestion d'un site d'affiliation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout comme vous pouvez\u00a0<a href=\"https:\/\/memberpress.com\/fr\/communicating-what-you-want-to-developers\/\" target=\"_blank\" rel=\"noreferrer noopener\">engager des d\u00e9veloppeurs pour travailler sur votre projet<\/a>Vous pouvez \u00e9galement trouver des personnes pr\u00eates \u00e0 vous aider pour le service client\u00e8le, l'int\u00e9gration de nouveaux membres et toutes les questions qui vous sont pos\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais l\u00e0 encore, nombre de ces t\u00e2ches peuvent \u00eatre automatis\u00e9es. La mise en place d'un service d'assistance ou d'un syst\u00e8me de billetterie, combin\u00e9e \u00e0 l'utilisation de\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/wp-knowledgebase\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">une base de connaissances r\u00e9active<\/a>\u00a0et\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/spider-faq\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">FAQ<\/a>\u00a0peut aider vos membres \u00e0 s'aider eux-m\u00eames tout en rendant la gestion des communications plus efficace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These are just some of the aspects of your membership site that can be outsourced or automated. What works best for your project depends on your current skill set, which tasks you enjoy, which ones you don\u2019t, and how much you\u2019re prepared to invest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, once you do start automating certain tasks or hiring people to take care of other responsibilities, you should soon start reaping the rewards, whether that\u2019s more free time, increased growth, or both.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Quelles t\u00e2ches du site d'affiliation allez-vous automatiser ou externaliser ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous abonner dans la <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a>.<\/strong><em> <\/em><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>When it comes to running and growing your membership site, there are many reasons to turn to automation and outsourcing. Maybe your site started as a passion project or side hustle but is now not only generating notable revenue but also taking up more of your precious time. On the other hand, perhaps you have 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17:05:19","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:19:03","updated":"2026-03-03 15:07:20"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Grow Your Membership Site with Automation and Outsourcing\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Advice","link":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/"},{"label":"How to Grow Your Membership Site with Automation and Outsourcing","link":"https:\/\/memberpress.com\/fr\/blog\/growing-your-membership-site-with-automation-and-outsourcing\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">When it comes to running and growing your membership site, there are many reasons to turn to automation and outsourcing.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">When it comes to running and growing your membership site, there are many reasons to turn to automation and outsourcing.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Maybe your site started as a passion project or side hustle but is now not only generating notable revenue but also taking up more of your precious time. On the other hand, perhaps you have a great idea for a membership site but lack the necessary time to launch it.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Maybe your site started as a passion project or side hustle but is now not only generating notable revenue but also taking up more of your precious time. On the other hand, perhaps you have a great idea for a membership site but lack the necessary time to launch it.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Whatever stage you\u2019re at in your membership-site journey, it\u2019s always worth at least thinking about outsourcing and automation. After all, there are only so many hours in the day, and there\u2019s often someone out there who knows more about a task or topic than you do.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Whatever stage you\u2019re at in your membership-site journey, it\u2019s always worth at least thinking about outsourcing and automation. After all, there are only so many hours in the day, and there\u2019s often someone out there who knows more about a task or topic than you do.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">This guide on growing your membership site with automation and outsourcing will give you a few tips on how to get started on handing over some of the tasks involved in running your project.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">This guide on growing your membership site with automation and outsourcing will give you a few tips on how to get started on handing over some of the tasks involved in running your project.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">What to Outsource and Automate<\/h2>","content":"Que faut-il externaliser et automatiser ?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Depending on the type of membership site you\u2019re managing\u2014as well as your budget\u2014almost every aspect of your project has the potential to be outsourced or automated. However, for many, taking a gradual approach to getting help with your project is often the best way to start.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Depending on the type of membership site you\u2019re managing\u2014as well as your budget\u2014almost every aspect of your project has the potential to be outsourced or automated. However, for many, taking a gradual approach to getting help with your project is often the best way to start.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Pick something small, and then look for a tool or person to either automate or hand the task over to. As your confidence and outsourcing skills grow, you can start off-loading more and more of your project, leaving you to work on the tasks you do best or enjoy most.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Pick something small, and then look for a tool or person to either automate or hand the task over to. As your confidence and outsourcing skills grow, you can start off-loading more and more of your project, leaving you to work on the tasks you do best or enjoy most.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Here are some areas of your membership site that could be ready for outsourcing and automation.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Here are some areas of your membership site that could be ready for outsourcing and automation.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Content Creation<\/h3>","content":"Cr\u00e9ation de contenu","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-Upwork.jpg\" alt=\"Find staff on Upwork\" class=\"wp-image-15010\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-Upwork.jpg","data":{"alt":"Find staff on Upwork","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-Upwork.jpg","align":"center"},"style":{"width":1480,"height":731,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">As every membership site needs content, outsourcing the creation of content is a great place to start. Whether you hire a writer to produce text-based content or work with someone to create videos for members, there are a number of ways to find freelancers and staff for your team.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">As every membership site needs content, outsourcing the creation of content is a great place to start. Whether you hire a writer to produce text-based content or work with someone to create videos for members, there are a number of ways to find freelancers and staff for your team.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Popular sites like\u00a0<a href=\"https:\/\/www.upwork.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Upwork<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.peopleperhour.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PeoplePerHour<\/a>\u00a0are teeming with workers offering every type of service imaginable. Alternatively, specialized websites like <a href=\"https:\/\/memberpress.com\/go\/fiverr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fiverr\u00a0<\/a>can help you connect with freelance professionals offering a specific set of skills.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Popular sites like\u00a0<a href=\"https:\/\/www.upwork.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Upwork<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.peopleperhour.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PeoplePerHour<\/a>\u00a0are teeming with workers offering every type of service imaginable. Alternatively, specialized websites like <a href=\"https:\/\/memberpress.com\/go\/fiverr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fiverr\u00a0<\/a>can help you connect with freelance professionals offering a specific set of skills.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">From finding an\u00a0<a href=\"https:\/\/memberpress.com\/2015\/06\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">editor for your membership site content<\/a>\u00a0to\u00a0<a href=\"https:\/\/memberpress.com\/2015\/06\/building-a-team-like-the-star-trek-bridge-crew-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">building a team<\/a>\u00a0to take care of your content-creation needs, outsourcing this aspect of your website gives you the ability to start working <em>on<\/em> your business rather than <em>in<\/em> it. You can hire people to work on tasks of all sizes, but hiring someone to write a single blog post is a great way to get your feet wet.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">From finding an\u00a0<a href=\"https:\/\/memberpress.com\/2015\/06\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">editor for your membership site content<\/a>\u00a0to\u00a0<a href=\"https:\/\/memberpress.com\/2015\/06\/building-a-team-like-the-star-trek-bridge-crew-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">building a team<\/a>\u00a0to take care of your content-creation needs, outsourcing this aspect of your website gives you the ability to start working <em>on<\/em> your business rather than <em>in<\/em> it. You can hire people to work on tasks of all sizes, but hiring someone to write a single blog post is a great way to get your feet wet.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Website Design<\/h3>","content":"Conception du site web","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-Web-Design.jpg\" alt=\"Outsource Web Design\" class=\"wp-image-15018\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-Web-Design.jpg","data":{"alt":"Outsource Web Design","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-Web-Design.jpg","align":"center"},"style":{"width":1480,"height":800,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Designers and web developers are also well represented on freelancing websites like Upwork. However, when it comes to ensuring your project has the right design for your target audience,\u00a0<a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">selecting an off-the-shelf theme for your membership website<\/a>\u00a0often suffices. A good quality theme has the ability to automate the process of professional website creation.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Designers and web developers are also well represented on freelancing websites like Upwork. However, when it comes to ensuring your project has the right design for your target audience,\u00a0<a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">selecting an off-the-shelf theme for your membership website<\/a>\u00a0often suffices. A good quality theme has the ability to automate the process of professional website creation.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Then, if you do need any tweaks or customization carried out, you can hire a designer on a one-off basis or sign up with a subscription service like\u00a0<a href=\"https:\/\/wpcurve.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WP Curve<\/a>\u00a0for ongoing website maintenance and adjustments. <a href=\"https:\/\/memberpress.com\/go\/fiverr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fiverr <\/a>also offers these services. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Then, if you do need any tweaks or customization carried out, you can hire a designer on a one-off basis or sign up with a subscription service like\u00a0<a href=\"https:\/\/wpcurve.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WP Curve<\/a>\u00a0for ongoing website maintenance and adjustments. <a href=\"https:\/\/memberpress.com\/go\/fiverr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fiverr <\/a>also offers these services. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">But even website maintenance doesn\u2019t have to be outsourced. By installing the right tools and plugins, you can\u00a0<a href=\"https:\/\/memberpress.com\/best-wordpress-plugins-to-keep-your-website-maintained\/\" target=\"_blank\" rel=\"noreferrer noopener\">automate much of these essential tasks yourself<\/a>.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">But even website maintenance doesn\u2019t have to be outsourced. By installing the right tools and plugins, you can\u00a0<a href=\"https:\/\/memberpress.com\/best-wordpress-plugins-to-keep-your-website-maintained\/\" target=\"_blank\" rel=\"noreferrer noopener\">automate much of these essential tasks yourself<\/a>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Conversion Rate Optimization<\/h3>","content":"Optimisation du taux de conversion","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-Analytics.jpg\" alt=\"Conversion Rate Optimization Tools\" class=\"wp-image-15019\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-Analytics.jpg","data":{"alt":"Conversion Rate Optimization Tools","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-Analytics.jpg","align":"center"},"style":{"width":1950,"height":927,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">You have a few options when it comes to growing your membership user base. One is increasing the number of visitors to your site, the other raising the percentage of visitors who go on to become members. Although you should focus on both, it\u2019s recommended you do all you can to turn visitors into members first. Once you've improved this metric, any increase in visitors is even more beneficial.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">You have a few options when it comes to growing your membership user base. One is increasing the number of visitors to your site, the other raising the percentage of visitors who go on to become members. Although you should focus on both, it\u2019s recommended you do all you can to turn visitors into members first. Once you've improved this metric, any increase in visitors is even more beneficial.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Thankfully there are many tools and services to help you with\u00a0<a href=\"https:\/\/memberpress.com\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">membership-site conversion-rate optimization<\/a>. From free services (like\u00a0<a href=\"https:\/\/memberpress.com\/how-to-use-google-analytics-to-optimize-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Analytics<\/a><u>)<\/u>\u00a0that demystify the user experience of your membership site and reveal where your sales funnels are failing, to\u00a0<a href=\"https:\/\/memberpress.com\/end-involuntary-membership-site-churn\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">paid tools (like Churn Buster<\/a><u>)<\/u>\u00a0that help automate and end involuntary membership-site churn, your conversion-rate optimization efforts need not rely on guesswork and\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Conventional_wisdom#Accuracy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">conventional wisdom<\/a>; let data and science guide you.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Thankfully there are many tools and services to help you with\u00a0<a href=\"https:\/\/memberpress.com\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">membership-site conversion-rate optimization<\/a>. From free services (like\u00a0<a href=\"https:\/\/memberpress.com\/how-to-use-google-analytics-to-optimize-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Analytics<\/a><u>)<\/u>\u00a0that demystify the user experience of your membership site and reveal where your sales funnels are failing, to\u00a0<a href=\"https:\/\/memberpress.com\/end-involuntary-membership-site-churn\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">paid tools (like Churn Buster<\/a><u>)<\/u>\u00a0that help automate and end involuntary membership-site churn, your conversion-rate optimization efforts need not rely on guesswork and\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Conventional_wisdom#Accuracy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">conventional wisdom<\/a>; let data and science guide you.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Marketing and Search Engine Optimization<\/h3>","content":"Marketing et optimisation des moteurs de recherche","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-SEO-Tools.png\" alt=\"SEO Tools from Moz\" class=\"wp-image-15011\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-SEO-Tools.png","data":{"alt":"SEO Tools from Moz","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-SEO-Tools.png","align":"center"},"style":{"width":199,"height":56,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you\u2019ve got the time, there are some\u00a0<a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">simple SEO strategies for membership websites<\/a>\u00a0that are fairly easy to implement. However, if your schedule is full or you want to take your online marketing efforts to the next level, you\u2019ll need to either hire someone or invest in some marketing and\u00a0<a href=\"https:\/\/moz.com\/free-seo-tools\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SEO tools<\/a>.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you\u2019ve got the time, there are some\u00a0<a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">simple SEO strategies for membership websites<\/a>\u00a0that are fairly easy to implement. However, if your schedule is full or you want to take your online marketing efforts to the next level, you\u2019ll need to either hire someone or invest in some marketing and\u00a0<a href=\"https:\/\/moz.com\/free-seo-tools\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SEO tools<\/a>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Another popular way to outsource the marketing of your project or product is to create an affiliate program. Now people can earn a commission for each new member they refer to your site. As well as growing your subscribers, the other\u00a0<a href=\"https:\/\/www.affiliateroyale.com\/2016\/07\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">benefits of creating an affiliate program for your membership site<\/a>\u00a0make this something you should definitely consider.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Another popular way to outsource the marketing of your project or product is to create an affiliate program. Now people can earn a commission for each new member they refer to your site. As well as growing your subscribers, the other\u00a0<a href=\"https:\/\/www.affiliateroyale.com\/2016\/07\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">benefits of creating an affiliate program for your membership site<\/a>\u00a0make this something you should definitely consider.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Thankfully there are many tools that make\u00a0<a href=\"https:\/\/www.affiliateroyale.com\/2016\/07\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">automating the process of running an affiliate program<\/a>\u00a0much less time-consuming than it sounds.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Thankfully there are many tools that make\u00a0<a href=\"https:\/\/www.affiliateroyale.com\/2016\/07\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">automating the process of running an affiliate program<\/a>\u00a0much less time-consuming than it sounds.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Admin and Customer Service<\/h3>","content":"Administration et service \u00e0 la client\u00e8le","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-KB.png\" alt=\"Create a Knowledgebase\" class=\"wp-image-15012\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-KB.png","data":{"alt":"Create a Knowledgebase","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/Outsource-and-Automate-KB.png","align":"center"},"style":{"width":1480,"height":762,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Although running a membership site has the potential to become a hands-off source of passive income, most projects require a bit of manual input along the way. Besides content creation and marketing, account administration and customer support are likely to be the biggest demands on your time when running a membership site.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Although running a membership site has the potential to become a hands-off source of passive income, most projects require a bit of manual input along the way. Besides content creation and marketing, account administration and customer support are likely to be the biggest demands on your time when running a membership site.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Just as you can\u00a0<a href=\"https:\/\/memberpress.com\/communicating-what-you-want-to-developers\/\" target=\"_blank\" rel=\"noreferrer noopener\">hire developers to work on your project<\/a>, you can also find people willing to help with customer service, onboarding new members, and all the queries that come your way.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Just as you can\u00a0<a href=\"https:\/\/memberpress.com\/communicating-what-you-want-to-developers\/\" target=\"_blank\" rel=\"noreferrer noopener\">hire developers to work on your project<\/a>, you can also find people willing to help with customer service, onboarding new members, and all the queries that come your way.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">But once again, many of these tasks can be automated. Setting up a help desk or ticketing system, combined with\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/wp-knowledgebase\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a responsive knowledge base<\/a>\u00a0and\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/spider-faq\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">FAQ<\/a>\u00a0can help your members help themselves while also making it more efficient to manage communications.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">But once again, many of these tasks can be automated. Setting up a help desk or ticketing system, combined with\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/wp-knowledgebase\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a responsive knowledge base<\/a>\u00a0and\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/spider-faq\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">FAQ<\/a>\u00a0can help your members help themselves while also making it more efficient to manage communications.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"R\u00e9flexions finales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">These are just some of the aspects of your membership site that can be outsourced or automated. What works best for your project depends on your current skill set, which tasks you enjoy, which ones you don't, and how much you\u2019re prepared to invest.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">These are just some of the aspects of your membership site that can be outsourced or automated. What works best for your project depends on your current skill set, which tasks you enjoy, which ones you don't, and how much you\u2019re prepared to invest.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">However, once you do start automating certain tasks or hiring people to take care of other responsibilities, you should soon start reaping the rewards, whether that\u2019s more free time, increased growth, or both.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">However, once you do start automating certain tasks or hiring people to take care of other responsibilities, you should soon start reaping the rewards, whether that\u2019s more free time, increased growth, or both.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><em>Which membership site tasks are you going to automate or outsource? Please let us know in the comments below.<\/em><\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><em>Which membership site tasks are you going to automate or outsource? Please let us know in the comments below.<\/em><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong><em> <\/em><\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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