{"id":15599,"date":"2017-09-07T15:52:31","date_gmt":"2017-09-07T21:52:31","guid":{"rendered":"https:\/\/memberpress.com\/?p=15126"},"modified":"2026-03-06T16:47:08","modified_gmt":"2026-03-06T21:47:08","slug":"how-to-measure-social-media-roi-part-2","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/","title":{"rendered":"Comment mesurer le retour sur investissement des m\u00e9dias sociaux, partie 2"},"content":{"rendered":"<p>La semaine derni\u00e8re, nous vous avons pr\u00e9sent\u00e9 le monde complexe du retour sur investissement des m\u00e9dias sociaux. La semaine derni\u00e8re, nous vous avons pr\u00e9sent\u00e9 le monde complexe du retour sur investissement des m\u00e9dias sociaux. <a href=\"https:\/\/memberpress.com\/fr\/how-to-measure-social-media-roi-part-1\/\" target=\"_blank\" rel=\"noopener\">partie 1<\/a>Dans le cadre de la premi\u00e8re \u00e9dition de la Semaine europ\u00e9enne des m\u00e9dias sociaux, nous vous avons donn\u00e9 des conseils sur ce qu'il faut mesurer et pourquoi, et nous avons pass\u00e9 en revue la d\u00e9finition des buts et des objectifs des m\u00e9dias sociaux. Aujourd'hui, nous allons vous donner nos meilleurs conseils et outils pour calculer le retour sur investissement.<\/p>\n<p>Comme indiqu\u00e9 dans la premi\u00e8re partie, vous devez vous concentrer sur les plateformes fr\u00e9quent\u00e9es par votre public. Essayer de s'impliquer sur toutes les plateformes de m\u00e9dias sociaux peut \u00eatre accablant - et suivre vos objectifs et mesurer le retour sur investissement sur chacune d'entre elles l'est \u00e9galement. \"Mais\", protestez-vous. \"Comment puis-je savoir o\u00f9 se trouve mon public si je ne mesure pas mon succ\u00e8s sur chaque plateforme ?<\/p>\n<p>R\u00e9ponse : Commencez par les \"trois grands\" - Facebook, Twitter et LinkedIn - et une fois que vous les ma\u00eetrisez, recherchez les plates-formes de niche sur lesquelles vous \u00eates pr\u00e9sent. Vous g\u00e9rez un magasin de photographie ? Essayez Instagram. Une entreprise d'artisanat ? Essayez Pinterest. (Ou, comme nous l'avons recommand\u00e9 dans la premi\u00e8re partie, utilisez cette infographie pour savoir quel type de public fr\u00e9quente telle ou telle plateforme).<\/p>\n<p>Une fois que vous avez d\u00e9termin\u00e9 les plateformes sur lesquelles vous concentrer, il est temps de commencer \u00e0 suivre et \u00e0 mesurer. Commen\u00e7ons par d\u00e9finir ce qu'est r\u00e9ellement le retour sur investissement dans les m\u00e9dias sociaux.<\/p>\n<h4>Calculer le retour sur investissement des m\u00e9dias sociaux<\/h4>\n<p>Les experts en m\u00e9dias sociaux de <a href=\"https:\/\/blog.bufferapp.com\/guide-calculate-social-media-roi\" target=\"_blank\" rel=\"noopener\">Tampon<\/a> give this formula: ROI= (return \u2013 investment) \/ investment. Here\u2019s how to calculate this:<\/p>\n<ul>\n<li><strong>Fixez vos objectifs<\/strong> pour vos campagnes sur les m\u00e9dias sociaux, comme nous l'avons d\u00e9crit dans notre article pr\u00e9c\u00e9dent : x nombre de nouveaux followers, t\u00e9l\u00e9chargements de votre ressource gratuite, inscriptions \u00e0 votre newsletter, achats d'un certain produit. Vos objectifs doivent \u00eatre ax\u00e9s sur une action que les clients potentiels vont entreprendre, comme cliquer sur un certain lien, t\u00e9l\u00e9charger une ressource gratuite, partager un message sp\u00e9cifique ou suivre votre cha\u00eene. Il est ainsi plus facile de mesurer le r\u00e9sultat.<\/li>\n<li><strong>Suivez vos objectifs<\/strong> en utilisant des outils d'analyse propres \u00e0 chaque plateforme (Facebook Insights, Twitter Analytics et LinkedIn Analytics) pour \u00e9valuer l'impact de vos publications et de vos mises \u00e0 jour sur chacune d'entre elles. D'autres outils, tels que Google Analytics, Buffer et Hootsuite, offrent des informations suppl\u00e9mentaires pr\u00e9cieuses (nous les aborderons plus loin).<\/li>\n<li><strong>Suivez vos d\u00e9penses<\/strong>. Si l'utilisation de la plupart des plateformes de m\u00e9dias sociaux est gratuite, les actions associ\u00e9es \u00e0 la gestion d'une campagne de m\u00e9dias sociaux ne le sont pas. Vous devrez calculer le co\u00fbt des heures que vous ou votre responsable des m\u00e9dias sociaux consacrerez \u00e0 la campagne. Vous devrez \u00e9galement tenir compte des co\u00fbts de cr\u00e9ation de contenu si vous engagez un r\u00e9dacteur ou un \u00e9diteur. En outre, si vous utilisez des outils de m\u00e9dias sociaux payants, vous devrez tenir compte de ces co\u00fbts ; vous devrez \u00e9galement vous assurer de tenir compte des publicit\u00e9s que vous payez sur les sites de m\u00e9dias sociaux. Vous pouvez calculer ces co\u00fbts par campagne, par mois ou par an. Tout d\u00e9pend de ce que vous avez <strong>investi<\/strong> dans vos efforts en mati\u00e8re de m\u00e9dias sociaux.<\/li>\n<li><strong>D\u00e9terminer votre retour<\/strong>. C'est l\u00e0 que le b\u00e2t blesse. Le rendement est ce que vous obtenez en retour des investissements que vous avez effectu\u00e9s. Commencez par examiner vos objectifs. Avez-vous r\u00e9ussi \u00e0 atteindre un certain nombre d'adeptes, de t\u00e9l\u00e9chargements ou d'achats de produits ? C'est votre rendement. Mais vous ne pouvez pas vous contenter d'inscrire \"Oui, nous avons atteint notre objectif\" dans la formule ci-dessus ; vous avez besoin d'un moyen de calculer un nombre pour d\u00e9terminer votre <strong>retour<\/strong>. Comment ? Nous avons parcouru l'internet \u00e0 la recherche des meilleures options pour d\u00e9terminer la valeur mon\u00e9taire. En voici quelques-unes <a href=\"https:\/\/blog.bufferapp.com\/guide-calculate-social-media-roi\" target=\"_blank\" rel=\"noopener\">Tampon<\/a> et <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-roi-guide\/\" target=\"_blank\" rel=\"noopener\">Sprout Social<\/a>:\n<ul>\n<li><em>Valeur \u00e0 vie d'un client\u00a0<\/em>: Il s'agit d'une estimation du montant ou de la valeur que votre entreprise gagnera tout au long de la relation avec le client. Les experts de <a href=\"https:\/\/blog.kissmetrics.com\/how-to-calculate-lifetime-value\/\" target=\"_blank\" rel=\"noopener\">Kissmetrics<\/a> ont con\u00e7u une infographie utile pour vous aider \u00e0 y voir plus clair.<\/li>\n<li><em>Valeur \u00e0 vie multipli\u00e9e par le taux de conversion\u00a0<\/em>: Le taux de conversion est bas\u00e9 sur votre objectif : combien d'abonn\u00e9s au courrier \u00e9lectronique avez-vous gagn\u00e9s ? Combien de t\u00e9l\u00e9chargements ? Combien de clics votre lien a-t-il obtenu ?<\/li>\n<li><em>Vente moyenne\u00a0<\/em>: Combien un client d\u00e9pense-t-il habituellement pour un achat sur votre site ?<\/li>\n<\/ul>\n<\/li>\n<li>Gardez \u00e0 l'esprit que le <strong>avantages indirects<\/strong> des m\u00e9dias sociaux. L'une des choses les plus importantes \u00e0 retenir est que le retour sur investissement n'est pas toujours financier. Les m\u00e9dias sociaux cr\u00e9ent une relation avec les clients potentiels, qui se d\u00e9veloppe ensuite avec l'engagement, ce qui, esp\u00e9rons-le, conduit \u00e0 des clients payants. En outre, l'interaction sociale qu'offrent les m\u00e9dias sociaux peut \u00e9galement attirer l'attention de nouveaux adeptes. C'est pourquoi vous devez suivre attentivement <a href=\"https:\/\/memberpress.com\/fr\/social-media-metrics-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noopener\">m\u00e9triques<\/a>-vous obtenez des informations pr\u00e9cieuses sur l'engagement de vos posts (partages, commentaires, likes) et sur les clics vers votre site web, car c'est l\u00e0 que vous voulez que vos posts incitent vos followers \u00e0 se rendre pour qu'ils deviennent des clients.<\/li>\n<\/ul>\n<p>Si vous \u00eates int\u00e9ress\u00e9 par un exemple de calcul du retour sur investissement, consultez cette infographie de <a href=\"https:\/\/www.quicksprout.com\/2014\/06\/27\/how-to-calculate-the-roi-of-your-social-media-campaigns\/\" target=\"_blank\" rel=\"noopener\">Neil Patel, de Quicksprout<\/a>qui a \u00e9t\u00e9 d\u00e9sign\u00e9 par Forbes comme l'un des dix meilleurs sp\u00e9cialistes du marketing en ligne.<\/p>\n<h4>Parlons outils<\/h4>\n<p>Les outils de suivi de la plateforme sont un \u00e9l\u00e9ment inestimable du suivi et de la mesure du retour sur investissement. Les trois grandes plateformes disposent des outils d'analyse suivants :<\/p>\n<ul>\n<li>Facebook Insights vous donne un aper\u00e7u de l'\u00e9tat de votre page, du nombre de likes que vous avez et de leur provenance, de votre port\u00e9e et de la performance de vos publications.<\/li>\n<li>Twitter Analytics vous indique les performances de chacun de vos tweets - le nombre de fois qu'ils ont \u00e9t\u00e9 vus, retweet\u00e9s, aim\u00e9s et le nombre de r\u00e9ponses que vous avez re\u00e7ues. Vous pouvez \u00e9galement consulter des informations sur votre public, telles que les personnes qui vous suivent, leurs centres d'int\u00e9r\u00eat et des donn\u00e9es d\u00e9mographiques de base.<\/li>\n<li>LinkedIn Analytics affiche les mises \u00e0 jour de votre page d'entreprise, fournit des informations utiles sur vos followers et suit les visiteurs de votre page.<\/li>\n<\/ul>\n<p>Les outils ext\u00e9rieurs \u00e0 la plateforme vous aident \u00e0 obtenir une vue d'ensemble de vos efforts en mati\u00e8re de m\u00e9dias sociaux. Vous voulez que vos posts conduisent \u00e0 une visite du site web et, de mani\u00e8re g\u00e9n\u00e9rale, l'outil le plus recommand\u00e9 par les experts en m\u00e9dias sociaux est le suivant <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>Il s'agit d'un outil tr\u00e8s utile, car il vous permet de suivre vos diff\u00e9rentes campagnes sociales gr\u00e2ce \u00e0 la section Social Analytics. Vous pouvez m\u00eame y d\u00e9finir des objectifs et suivre et mesurer les r\u00e9f\u00e9rences provenant des sites sociaux. Vous saurez \u00e9galement quelles plateformes de m\u00e9dias sociaux (et les campagnes publicitaires que vous menez) r\u00e9ussissent le mieux \u00e0 d\u00e9clencher des clics sur le lien de votre site web.<\/p>\n<p>Similaire \u00e0 Google Analytics est <a href=\"https:\/\/www.kissmetrics.com\/home\/\" target=\"_blank\" rel=\"noopener\">Kissmetrics<\/a>une plateforme analytique que vous pouvez utiliser pour suivre chaque visiteur de mani\u00e8re individuelle et anonyme jusqu'\u00e0 la conversion. Et des outils de gestion des m\u00e9dias sociaux comme <a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a> et <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener\">Tampon<\/a> vous aident non seulement \u00e0 g\u00e9rer la programmation de votre contenu, mais proposent \u00e9galement des rapports qui vous permettent de suivre les performances de chacun de vos posts.<\/p>\n<p>Nous esp\u00e9rons que les conseils et les outils \u00e9num\u00e9r\u00e9s ci-dessus vous aideront \u00e0 vous sentir plus \u00e0 l'aise et plus confiant lorsque vous naviguerez dans le monde souvent complexe du ROI des m\u00e9dias sociaux afin de d\u00e9terminer si vos efforts sont payants. Vous avez des conseils ou des id\u00e9es sur la fa\u00e7on de calculer le <a href=\"https:\/\/memberpress.com\/fr\/blog\/social-logins-wordpress\/\"  data-wpil-monitor-id=\"13\">ROI d'un m\u00e9dia social<\/a> ? Partagez-les avec nos lecteurs dans les commentaires ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Last week we introduced you to the complex world of social media ROI. In part 1, we gave you tips on what to measure and why, and we reviewed setting social media goals and objectives. Today we\u2019re going to give you our best tips and tools for calculating ROI. As mentioned in part 1, you [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":15764,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,404],"tags":[1564,127],"class_list":{"0":"post-15599","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-data-and-metrics","9":"tag-redirected","10":"tag-roi","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Last week we introduced you to the complex world of social media ROI. In part 1, we gave you tips on what to measure and why, and we reviewed setting social media goals and objectives. Today we\u2019re going to give you our best tips and tools for calculating ROI. As mentioned in part 1, you\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<meta name=\"keywords\" content=\"redirected,roi\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Measure Social Media ROI, Part 2\" \/>\n\t\t<meta property=\"og:description\" content=\"Last week we introduced you to the complex world of social media ROI. In part 1, we gave you tips on what to measure and why, and we reviewed setting social media goals and objectives. Today we\u2019re going to give you our best tips and tools for calculating ROI. As mentioned in part 1, you\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/05\/ROI2.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/05\/ROI2.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t\t<meta property=\"og:image:height\" content=\"496\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2017-09-07T21:52:31+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-03-06T21:47:08+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Measure Social Media ROI, Part 2\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Last week we introduced you to the complex world of social media ROI. In part 1, we gave you tips on what to measure and why, and we reviewed setting social media goals and objectives. Today we\u2019re going to give you our best tips and tools for calculating ROI. As mentioned in part 1, you\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/05\/ROI2.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-measure-social-media-roi-part-2\\\/#blogposting\",\"name\":\"How to Measure Social Media ROI, Part 2\",\"headline\":\"How to Measure Social Media ROI, Part 2\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/ROI2.png\",\"width\":740,\"height\":496},\"datePublished\":\"2017-09-07T15:52:31-04:00\",\"dateModified\":\"2026-03-06T16:47:08-05:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-measure-social-media-roi-part-2\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-measure-social-media-roi-part-2\\\/#webpage\"},\"articleSection\":\"Business, Data &amp; Metrics, redirected, roi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-measure-social-media-roi-part-2\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/business\\\/#listItem\",\"name\":\"Business\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/business\\\/#listItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/business\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-measure-social-media-roi-part-2\\\/#listItem\",\"name\":\"How to Measure Social Media ROI, Part 2\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-measure-social-media-roi-part-2\\\/#listItem\",\"position\":3,\"name\":\"How to Measure Social Media ROI, Part 2\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/business\\\/#listItem\",\"name\":\"Business\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-measure-social-media-roi-part-2\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-measure-social-media-roi-part-2\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/\",\"name\":\"Lindsay Flanagan\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1779987893\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-measure-social-media-roi-part-2\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-measure-social-media-roi-part-2\\\/\",\"name\":\"How to Measure Social Media ROI, Part 2\",\"description\":\"Last week we introduced you to the complex world of social media ROI. In part 1, we gave you tips on what to measure and why, and we reviewed setting social media goals and objectives. Today we\\u2019re going to give you our best tips and tools for calculating ROI. As mentioned in part 1, you\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-measure-social-media-roi-part-2\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/ROI2.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-measure-social-media-roi-part-2\\\/#mainImage\",\"width\":740,\"height\":496},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-measure-social-media-roi-part-2\\\/#mainImage\"},\"datePublished\":\"2017-09-07T15:52:31-04:00\",\"dateModified\":\"2026-03-06T16:47:08-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Measure Social Media ROI, Part 2<\/title>\n\n","aioseo_head_json":{"title":"Comment mesurer le retour sur investissement des m\u00e9dias sociaux, partie 2","description":"La semaine derni\u00e8re, nous vous avons pr\u00e9sent\u00e9 le monde complexe du retour sur investissement des m\u00e9dias sociaux. Dans la premi\u00e8re partie, nous vous avons donn\u00e9 des conseils sur ce qu'il faut mesurer et pourquoi, et nous avons examin\u00e9 la d\u00e9finition des buts et objectifs en mati\u00e8re de m\u00e9dias sociaux. Aujourd'hui, nous allons vous donner nos meilleurs conseils et outils pour calculer le retour sur investissement. Comme nous l'avons mentionn\u00e9 dans la premi\u00e8re partie, vous devez","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/","robots":"max-image-preview:large","keywords":"redirected,roi","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/#blogposting","name":"How to Measure Social Media ROI, Part 2","headline":"How to Measure Social Media ROI, Part 2","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/05\/ROI2.png","width":740,"height":496},"datePublished":"2017-09-07T15:52:31-04:00","dateModified":"2026-03-06T16:47:08-05:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/#webpage"},"articleSection":"Business, Data &amp; Metrics, redirected, roi"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/business\/#listItem","name":"Business"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/business\/#listItem","position":2,"name":"Business","item":"https:\/\/memberpress.com\/fr\/blog\/category\/business\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/#listItem","name":"How to Measure Social Media ROI, Part 2"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/#listItem","position":3,"name":"How to Measure Social Media ROI, Part 2","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/business\/#listItem","name":"Business"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/","name":"Lindsay Flanagan","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1779987893"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/","name":"How to Measure Social Media ROI, Part 2","description":"Last week we introduced you to the complex world of social media ROI. In part 1, we gave you tips on what to measure and why, and we reviewed setting social media goals and objectives. Today we\u2019re going to give you our best tips and tools for calculating ROI. As mentioned in part 1, you","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/05\/ROI2.png","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/#mainImage","width":740,"height":496},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/#mainImage"},"datePublished":"2017-09-07T15:52:31-04:00","dateModified":"2026-03-06T16:47:08-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Measure Social Media ROI, Part 2","og:description":"Last week we introduced you to the complex world of social media ROI. In part 1, we gave you tips on what to measure and why, and we reviewed setting social media goals and objectives. Today we\u2019re going to give you our best tips and tools for calculating ROI. As mentioned in part 1, you","og:url":"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/05\/ROI2.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/05\/ROI2.png","og:image:width":740,"og:image:height":496,"article:published_time":"2017-09-07T21:52:31+00:00","article:modified_time":"2026-03-06T21:47:08+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Measure Social Media ROI, Part 2","twitter:description":"Last week we introduced you to the complex world of social media ROI. In part 1, we gave you tips on what to measure and why, and we reviewed setting social media goals and objectives. Today we\u2019re going to give you our best tips and tools for calculating ROI. As mentioned in part 1, you","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/05\/ROI2.png"},"aioseo_meta_data":{"post_id":"15599","title":"#post_title","description":"#post_content","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-03-06 22:25:05","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:19:03","updated":"2026-03-06 22:25:05"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/business\/\" title=\"Business\">Business<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Measure Social Media ROI, Part 2\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Business","link":"https:\/\/memberpress.com\/fr\/blog\/category\/business\/"},{"label":"How to Measure Social Media ROI, Part 2","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-measure-social-media-roi-part-2\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/15599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=15599"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/15599\/revisions"}],"predecessor-version":[{"id":79658,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/15599\/revisions\/79658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/15764"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=15599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=15599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=15599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}