{"id":15957,"date":"2017-10-11T11:54:07","date_gmt":"2017-10-11T17:54:07","guid":{"rendered":"https:\/\/memberpress.com\/?p=15957"},"modified":"2017-11-02T10:22:57","modified_gmt":"2017-11-02T16:22:57","slug":"does-seo-enhance-social-media-or-does-social-media-enhance-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/","title":{"rendered":"Le r\u00e9f\u00e9rencement am\u00e9liore-t-il les m\u00e9dias sociaux ou les m\u00e9dias sociaux am\u00e9liorent-ils le r\u00e9f\u00e9rencement ?"},"content":{"rendered":"<p>Au printemps dernier, nous vous avons pr\u00e9sent\u00e9 un\u00a0<a href=\"https:\/\/memberpress.com\/fr\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\">vue d'ensemble<\/a> de ce qu'est l'optimisation pour les moteurs de recherche (SEO) et pourquoi elle est importante pour votre entreprise. Nous avons \u00e9galement publi\u00e9 plusieurs articles sur l'importance du marketing des m\u00e9dias sociaux et sur la fa\u00e7on dont il renforce la pr\u00e9sence en ligne de votre entreprise. Nous nous sommes donc demand\u00e9 dans quelle mesure les efforts d'optimisation des moteurs de recherche et les campagnes de m\u00e9dias sociaux \u00e9taient li\u00e9s. Le r\u00e9f\u00e9rencement peut-il augmenter votre port\u00e9e sur les m\u00e9dias sociaux, ou les m\u00e9dias sociaux peuvent-ils augmenter le r\u00e9f\u00e9rencement ? La r\u00e9ponse est oui \u00e0 toutes ces questions, et l'article d'aujourd'hui vous montre comment et pourquoi.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a7056126bc47\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7056126bc47\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#Review\" >R\u00e9vision<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#Social_Media_Is_a_Powerful_SEO_Tool\" >Les m\u00e9dias sociaux sont un outil puissant pour le r\u00e9f\u00e9rencement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#Using_SEO_to_Increase_Social_Media_Engagement\" >Utiliser le r\u00e9f\u00e9rencement pour augmenter l'engagement dans les m\u00e9dias sociaux<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Review\"><\/span>R\u00e9vision<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L'objectif du r\u00e9f\u00e9rencement est d'aider les gens \u00e0 trouver des r\u00e9ponses (un site web) \u00e0 leurs questions (concernant une information\/un produit). Le r\u00e9f\u00e9rencement est ce qui rend votre site suffisamment attrayant pour les algorithmes d'un moteur de recherche pour qu'il apparaisse dans les r\u00e9sultats, id\u00e9alement parmi les cinq premiers. Les meilleurs sites sont ceux que le moteur de recherche consid\u00e8re comme les plus utiles, les plus fiables et les plus instructifs sur le sujet.<\/p>\n<p>La plateforme des m\u00e9dias sociaux comprend de v\u00e9ritables conversations et interactions entre les marques et les personnes. Elle met votre marque ou votre entreprise en pr\u00e9sence d'un public et, \u00e0 condition d'avoir un contenu convaincant, elle peut \u00e9tendre sa port\u00e9e en ligne gr\u00e2ce \u00e0 l'engagement tel que les \"likes\", les \"retweets\" et les \"partages\".<\/p>\n<p>Comment et o\u00f9 ces deux entit\u00e9s sont-elles interconnect\u00e9es ? Pensez-y de la mani\u00e8re suivante : vous attirez du trafic en ayant un site web attrayant avec un contenu utile et convaincant (SEO), mais le trafic provient \u00e9galement de votre marketing sur les m\u00e9dias sociaux (et du marketing sur les moteurs de recherche ou des annonces payantes). Plus vous avez d'adeptes sur les m\u00e9dias sociaux, plus votre site est \"attrayant\" pour les robots des moteurs de recherche. Mais plus votre site est optimis\u00e9, plus vous avez de chances d'avoir des adeptes.<\/p>\n<p>Vous avez compris ?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_Media_Is_a_Powerful_SEO_Tool\"><\/span>Les m\u00e9dias sociaux sont un outil puissant pour le r\u00e9f\u00e9rencement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google a d\u00e9clar\u00e9 que les m\u00e9dias sociaux n'avaient pas d'impact direct sur le classement d'une marque dans les moteurs de recherche (bien que les sp\u00e9cialistes du marketing aient affirm\u00e9 que c'\u00e9tait le cas et que Google avait fait volte-face sur ce point - mais c'est un article pour un autre jour). Que ce soit le cas ou non, il est impossible d'ignorer l'impact indirect. Plus il y a de personnes qui vont sur votre site, qui cliquent sur vos liens et qui partagent votre contenu, mieux votre site est class\u00e9. Les m\u00e9dias sociaux ont d'ailleurs \u00e9t\u00e9 cit\u00e9s comme le deuxi\u00e8me meilleur moyen d'attirer les internautes sur votre site, juste apr\u00e8s le r\u00e9f\u00e9rencement proprement dit. R\u00e9digez bien votre contenu et votre <a href=\"https:\/\/memberpress.com\/fr\/blog\/social-logins-wordpress\/\"  data-wpil-monitor-id=\"10\">m\u00e9dias sociaux<\/a> Les efforts de marketing des m\u00e9dias sociaux attireront du trafic vers votre site et encourageront l'engagement, ce qui favorisera le classement de votre site gr\u00e2ce aux liens naturels que les gens utiliseront pour arriver sur votre site. En outre, lorsque vous utilisez vos plateformes de m\u00e9dias sociaux pour d\u00e9velopper votre marque, les personnes qui vous suivent partageront certainement un lien vers votre site parce qu'elles vous connaissent et vous font confiance, ainsi qu'\u00e0 votre marque et \u00e0 votre entreprise.<\/p>\n<p>N'oublions pas non plus l'\u00e9l\u00e9ment important que constitue la cr\u00e9ation de relations avec d'autres personnes via les m\u00e9dias sociaux. Veillez \u00e0 partager les posts et les tweets (pertinents) des autres et \u00e0 commenter leurs liens. Plus vous avez de relations et de connexions significatives, plus il y a de chances que ces cr\u00e9ateurs et conservateurs de contenu partagent vos liens, ce qui augmente le trafic vers votre site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using_SEO_to_Increase_Social_Media_Engagement\"><\/span>Utiliser le r\u00e9f\u00e9rencement pour augmenter l'engagement dans les m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Le r\u00e9f\u00e9rencement est l'un des outils les plus efficaces que vous puissiez utiliser pour augmenter votre audience sur les m\u00e9dias sociaux. Plus vous obtenez de likes, de retweets, de partages, etc., plus votre site est cr\u00e9dible et mieux il est class\u00e9 dans les moteurs de recherche. Bien qu'il existe une multitude de \"cl\u00e9s\" pour augmenter votre port\u00e9e en ligne par le biais des m\u00e9dias sociaux, nous allons en pr\u00e9senter quelques-unes ici.<\/p>\n<p><strong>Optimisez votre contenu<\/strong><\/p>\n<p>Le contenu que vous placez sur votre site aura une incidence non seulement sur votre classement en mati\u00e8re de r\u00e9f\u00e9rencement, mais aussi sur votre port\u00e9e dans les m\u00e9dias sociaux.<\/p>\n<p>Nous avons d\u00e9j\u00e0 donn\u00e9 de nombreux conseils sur la mani\u00e8re de cr\u00e9er un contenu de qualit\u00e9, nous n'allons donc pas les r\u00e9p\u00e9ter ici, mais nous allons vous donner ces conseils importants \u00e0 prendre en compte lorsque vous cr\u00e9ez du contenu en gardant \u00e0 l'esprit l'optimisation des moteurs de recherche :<\/p>\n<ul>\n<li>Cr\u00e9ez un contenu qui attire de nouveaux utilisateurs et fid\u00e9lise les clients actuels ; il doit \u00eatre utile, informatif et mettre en valeur vos comp\u00e9tences uniques et votre autorit\u00e9 dans votre secteur d'activit\u00e9.<\/li>\n<li>N'\u00e9crivez pas un paragraphe entier sur un post Facebook. Soyez bref pour que les utilisateurs puissent rapidement passer \u00e0 la substance du contenu de votre site. Non seulement les posts de m\u00e9dias sociaux concis attireront les utilisateurs sur votre site, mais ils auront aussi plus de chances d'\u00eatre cliqu\u00e9s.<\/li>\n<li>Demandez \u00e0 votre public d'agir : utilisez des mots et des phrases qui l'encouragent \u00e0 r\u00e9agir \u00e0 votre message : \" consulter \", \" en savoir plus \", \" retweeter pour avoir une chance de gagner \", \" aimer si vous \u00eates d'accord \", \" suivre pour b\u00e9n\u00e9ficier de nos services gratuits \", etc.<\/li>\n<li>R\u00e9digez un contenu qui m\u00e9rite d'\u00eatre partag\u00e9. Lorsque d'autres personnes partagent vos liens, vous gagnez des points, pour ainsi dire, dans les algorithmes des moteurs de recherche.<\/li>\n<li>N'oubliez pas que Google n'est pas le seul moteur de recherche. Il existe \u00e9galement des fonctions de recherche sur les plateformes de m\u00e9dias sociaux que les internautes utilisent pour trouver du contenu.<\/li>\n<\/ul>\n<p><strong>Mots cl\u00e9s<\/strong><\/p>\n<p>L'ajout de mots-cl\u00e9s est un excellent moyen d'augmenter les chances que votre contenu soit vu non seulement dans les moteurs de recherche, mais aussi dans les m\u00e9dias sociaux, ce qui permet \u00e0 votre contenu d'\u00eatre vu par des utilisateurs viables.<\/p>\n<p>Ajouter des mots-cl\u00e9s \u00e0 :<\/p>\n<ul>\n<li>titres<\/li>\n<li>postes<\/li>\n<li>l\u00e9gende des images<\/li>\n<li>liens<\/li>\n<li>hashtags<\/li>\n<li>biographies de profils de m\u00e9dias sociaux<\/li>\n<\/ul>\n<p><strong>Am\u00e9liorez vos profils dans les m\u00e9dias sociaux<\/strong><\/p>\n<p>Comment l'ajout de mots-cl\u00e9s \u00e0 vos profils contribue-t-il au r\u00e9f\u00e9rencement ? M\u00eame si vos liens vers les m\u00e9dias sociaux (par exemple un lien vers une publication sur Facebook) n'appara\u00eetront pas dans les r\u00e9sultats d'une recherche, les profils de m\u00e9dias sociaux, eux, appara\u00eetront dans les r\u00e9sultats d'une recherche. Ajoutez donc ces mots-cl\u00e9s essentiels \u00e0 toutes les plateformes sociales pour augmenter la probabilit\u00e9 qu'ils apparaissent dans les cinq premiers r\u00e9sultats. De plus, les canaux de m\u00e9dias sociaux \u00e9tant beaucoup plus personnels que le site web d'une entreprise, les internautes se font une id\u00e9e de votre marque et de la personnalit\u00e9 de l'entreprise \u00e0 partir de votre profil, ce qui peut les inciter \u00e0 cliquer sur votre site.<\/p>\n<p><strong>D\u00e9veloppez votre audience<\/strong><\/p>\n<p>Un autre facteur \u00e0 prendre en compte est la taille de vos abonn\u00e9s. Les moteurs de recherche examinent le nombre de personnes qui vous suivent pour d\u00e9terminer s'il s'agit d'un vrai compte ou d'un compte de spam. Google peut \u00e9galement d\u00e9tecter les faux followers, alors n'achetez pas (jamais !) de followers. De toute fa\u00e7on, les faux followers n'aident pas le r\u00e9f\u00e9rencement, car seuls les vrais followers cliquent, lisent et s'int\u00e9ressent \u00e0 votre contenu.<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>Nous avons montr\u00e9 que le r\u00e9f\u00e9rencement et les m\u00e9dias sociaux peuvent fonctionner ensemble pour augmenter le trafic vers votre site - un trafic qui pourrait se transformer en prospects et, esp\u00e9rons-le, en conversions. Quels conseils ou id\u00e9es avez-vous pour rendre le r\u00e9f\u00e9rencement et les m\u00e9dias sociaux compl\u00e9mentaires ? N'h\u00e9sitez pas \u00e0 les partager dans les commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Last spring we gave you an\u00a0overview of what search engine optimization (SEO) is and why it\u2019s important for your business. We also shared several posts about the importance of social media marketing and how it increases your company\u2019s online presence. So that got us wondering\u2014just how intertwined are SEO efforts and social media campaigns? Can [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":15971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,94],"tags":[],"class_list":{"0":"post-15957","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-marketing","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Last spring we gave you an overview of what search engine optimization (SEO) is and why it\u2019s important for your business. We also shared several posts about the importance of social media marketing and how it increases your company\u2019s online presence. So that got us wondering\u2014just how intertwined are SEO efforts and social media campaigns? Can\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?\" \/>\n\t\t<meta property=\"og:description\" content=\"Last spring we gave you an overview of what search engine optimization (SEO) is and why it\u2019s important for your business. We also shared several posts about the importance of social media marketing and how it increases your company\u2019s online presence. So that got us wondering\u2014just how intertwined are SEO efforts and social media campaigns? Can\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/10\/head-scratcher@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/10\/head-scratcher@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2017-10-11T17:54:07+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2017-11-02T16:22:57+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Last spring we gave you an overview of what search engine optimization (SEO) is and why it\u2019s important for your business. We also shared several posts about the importance of social media marketing and how it increases your company\u2019s online presence. So that got us wondering\u2014just how intertwined are SEO efforts and social media campaigns? Can\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/10\/head-scratcher@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#blogposting\",\"name\":\"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?\",\"headline\":\"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/head-scratcher@2x.png\",\"width\":1480,\"height\":990},\"datePublished\":\"2017-10-11T11:54:07-04:00\",\"dateModified\":\"2017-11-02T10:22:57-04:00\",\"inLanguage\":\"fr-FR\",\"commentCount\":4,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#webpage\"},\"articleSection\":\"Data &amp; Metrics, Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#listItem\",\"name\":\"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#listItem\",\"position\":3,\"name\":\"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/\",\"name\":\"Lindsay Flanagan\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1785431634\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/\",\"name\":\"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?\",\"description\":\"Last spring we gave you an overview of what search engine optimization (SEO) is and why it\\u2019s important for your business. We also shared several posts about the importance of social media marketing and how it increases your company\\u2019s online presence. So that got us wondering\\u2014just how intertwined are SEO efforts and social media campaigns? Can\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/head-scratcher@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#mainImage\",\"width\":1480,\"height\":990},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#mainImage\"},\"datePublished\":\"2017-10-11T11:54:07-04:00\",\"dateModified\":\"2017-11-02T10:22:57-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Does SEO Enhance Social Media, or Does Social Media Enhance SEO?<\/title>\n\n","aioseo_head_json":{"title":"Le r\u00e9f\u00e9rencement am\u00e9liore-t-il les m\u00e9dias sociaux ou les m\u00e9dias sociaux am\u00e9liorent-ils le r\u00e9f\u00e9rencement ?","description":"Au printemps dernier, nous vous avons donn\u00e9 un aper\u00e7u de ce qu'est l'optimisation pour les moteurs de recherche (SEO) et de son importance pour votre entreprise. Nous avons \u00e9galement publi\u00e9 plusieurs articles sur l'importance du marketing des m\u00e9dias sociaux et sur la fa\u00e7on dont il renforce la pr\u00e9sence en ligne de votre entreprise. Nous nous sommes donc demand\u00e9 dans quelle mesure les efforts d'optimisation des moteurs de recherche et les campagnes de m\u00e9dias sociaux \u00e9taient li\u00e9s. Peut-on","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#blogposting","name":"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?","headline":"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/10\/head-scratcher@2x.png","width":1480,"height":990},"datePublished":"2017-10-11T11:54:07-04:00","dateModified":"2017-11-02T10:22:57-04:00","inLanguage":"fr-FR","commentCount":4,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#webpage"},"articleSection":"Data &amp; Metrics, Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#listItem","name":"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#listItem","position":3,"name":"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/","name":"Lindsay Flanagan","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1785431634"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/","name":"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?","description":"Last spring we gave you an overview of what search engine optimization (SEO) is and why it\u2019s important for your business. We also shared several posts about the importance of social media marketing and how it increases your company\u2019s online presence. So that got us wondering\u2014just how intertwined are SEO efforts and social media campaigns? Can","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/10\/head-scratcher@2x.png","@id":"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#mainImage","width":1480,"height":990},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#mainImage"},"datePublished":"2017-10-11T11:54:07-04:00","dateModified":"2017-11-02T10:22:57-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?","og:description":"Last spring we gave you an overview of what search engine optimization (SEO) is and why it\u2019s important for your business. We also shared several posts about the importance of social media marketing and how it increases your company\u2019s online presence. So that got us wondering\u2014just how intertwined are SEO efforts and social media campaigns? Can","og:url":"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/10\/head-scratcher@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/10\/head-scratcher@2x.png","og:image:width":1480,"og:image:height":990,"article:published_time":"2017-10-11T17:54:07+00:00","article:modified_time":"2017-11-02T16:22:57+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?","twitter:description":"Last spring we gave you an overview of what search engine optimization (SEO) is and why it\u2019s important for your business. We also shared several posts about the importance of social media marketing and how it increases your company\u2019s online presence. So that got us wondering\u2014just how intertwined are SEO efforts and social media campaigns? Can","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/10\/head-scratcher@2x.png"},"aioseo_meta_data":{"post_id":"15957","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:07:27","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:52","updated":"2026-03-03 15:07:19"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tDoes SEO Enhance Social Media, or Does Social Media Enhance SEO?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Marketing","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/"},{"label":"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?","link":"https:\/\/memberpress.com\/fr\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"4","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/15957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=15957"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/15957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/15971"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=15957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=15957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=15957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}