{"id":16043,"date":"2017-11-15T11:02:31","date_gmt":"2017-11-15T18:02:31","guid":{"rendered":"https:\/\/memberpress.com\/?p=16043"},"modified":"2024-09-18T13:58:50","modified_gmt":"2024-09-18T17:58:50","slug":"how-to-increase-traffic-to-your-website-using-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-increase-traffic-to-your-website-using-seo\/","title":{"rendered":"Comment augmenter le trafic vers votre site web gr\u00e2ce \u00e0 l'optimisation des moteurs de recherche"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Obtiendrez-vous plus de trafic sur votre site web parce que vous avez un site web g\u00e9nial avec tous les \u00e9l\u00e9ments de r\u00e9f\u00e9rencement importants ou gr\u00e2ce \u00e0 vos propres efforts avec des m\u00e9dias sociaux cibl\u00e9s et d'autres campagnes de marketing ?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad2c0ec581be\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad2c0ec581be\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-increase-traffic-to-your-website-using-seo\/#Two_Types_of_Traffic\" >Deux types de trafic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-increase-traffic-to-your-website-using-seo\/#Using_SEO_to_Drive_Quality_Traffic\" >Utiliser le r\u00e9f\u00e9rencement pour g\u00e9n\u00e9rer un trafic de qualit\u00e9<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">D'une part, vous avez besoin d'un r\u00e9f\u00e9rencement parce que, eh bien, c'est Google. (Si vous n'\u00eates pas s\u00fbr de ce qu'est le r\u00e9f\u00e9rencement, consultez notre rubrique <a href=\"https:\/\/memberpress.com\/fr\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\">poste<\/a> au printemps dernier). Parlons donc du r\u00e9f\u00e9rencement. Pour tirer parti du r\u00e9f\u00e9rencement, vous devez veiller \u00e0 plusieurs d\u00e9tails importants. Tout d'abord, vous devez proposer un produit unique et de premier ordre. Ensuite, vous devez vous assurer que votre site web est attrayant et que son contenu est excellent. Enfin, vous \u00eates une star des m\u00e9dias sociaux, vous participez activement aux trois grandes plateformes (Facebook, Twitter, LinkedIn), vous vous adressez \u00e0 des influenceurs et vous partagez le contenu d'autres personnes. Pour couronner le tout, vous \u00e9crivez un contenu incroyable. Tout cela dans le but d'augmenter le trafic vers votre site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors pourquoi avez-vous parfois l'impression que le trafic vers votre site arrive \u00e0 une vitesse d'escargot ou que le trafic qui arrive ne reste pas longtemps, ne clique pas sur les liens ou n'accepte pas vos cadeaux g\u00e9niaux ?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Two_Types_of_Traffic\"><\/span>Deux types de trafic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D'une mani\u00e8re g\u00e9n\u00e9rale, il y a deux fa\u00e7ons dont le trafic arrive sur votre site. Il y a ceux qui arrivent sur votre page parce que votre site appara\u00eet lors d'une recherche, mais ces chercheurs peuvent rapidement quitter votre site s'ils se rendent compte qu'il ne correspond pas exactement \u00e0 ce qu'ils recherchent. Ce type de trafic est g\u00e9n\u00e9ralement plus important que l'autre, celui des visiteurs cibl\u00e9s, c'est-\u00e0-dire ceux qui ont \u00e9t\u00e9 sp\u00e9cifiquement recherch\u00e9s en tant que clients potentiels du produit que vous proposez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le premier type de trafic : la quantit\u00e9. Le deuxi\u00e8me type : la qualit\u00e9. M\u00eame si des milliers de personnes visitent votre site en une journ\u00e9e, les chiffres ne comptent pas si les visiteurs ne cliquent pas sur vos liens, n'optent pas pour un abonnement ou n'ach\u00e8tent pas votre produit. En revanche, si seulement une centaine de visiteurs de qualit\u00e9 viennent sur votre site, il y a de fortes chances qu'ils fassent l'une de ces choses ou toutes ces choses - et, au minimum, qu'ils reviennent lorsqu'ils verront que vous correspondez exactement \u00e0 ce qu'ils recherchent. Le retour sur investissement d'un trafic de qualit\u00e9 d\u00e9passe de loin le retour sur investissement (s'il y en a un) d'un trafic quantitatif.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_SEO_to_Drive_Quality_Traffic\"><\/span>Utiliser le r\u00e9f\u00e9rencement pour g\u00e9n\u00e9rer un trafic de qualit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La meilleure fa\u00e7on de d\u00e9terminer comment obtenir ces visiteurs de qualit\u00e9 est peut-\u00eatre de revoir les pratiques de r\u00e9f\u00e9rencement de base et de s'assurer qu'elles font leur travail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conna\u00eetre les mots-cl\u00e9s<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les mots cl\u00e9s sont les mots que l'utilisateur tape lorsqu'il fait une recherche sur Google. Par exemple, si une personne cherche un endroit o\u00f9 acheter un livre, elle tapera probablement \"librairie\". Mais si elle cherche un livre en particulier, elle tapera peut-\u00eatre le nom de ce livre. Ce sont les mots cl\u00e9s reconnus par Google. Si vous \u00eates propri\u00e9taire d'une librairie et que vous souhaitez que le moteur de recherche trouve votre site, vous devez vous assurer que votre site contient les mots cl\u00e9s qu'un client potentiel est susceptible d'utiliser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une autre consid\u00e9ration \u00e0 prendre en compte lors de l'utilisation de mots-cl\u00e9s est d'inclure des mots-cl\u00e9s \u00e0 longue tra\u00eene, ou des phrases qui d\u00e9crivent plus pr\u00e9cis\u00e9ment ce que la personne recherche. Pour reprendre l'exemple de la librairie, si un internaute tape simplement \"librairie\", il obtiendra toutes sortes de librairies, mais qu'en est-il s'il recherche des livres anciens ? Un mot cl\u00e9 \u00e0 longue tra\u00eene pourrait \u00eatre \"librairies d'occasion\". L'utilisation de ce mot-cl\u00e9 \u00e0 longue tra\u00eene est un exemple de ciblage de votre public, car votre client id\u00e9al ne recherche pas de nouvelles parutions, mais des livres anciens, rares et en premi\u00e8re \u00e9dition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, o\u00f9 placer ces mots-cl\u00e9s ? Dans le titre et l'en-t\u00eate de votre site web, dans les m\u00e9ta-descriptions et dans le texte de vos articles. C'est ce qui indique aux moteurs de recherche ce que votre site offre et qu'il est pertinent par rapport \u00e0 la requ\u00eate d'un internaute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Encore un peu de contenu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qu'est-ce qu'un site web sans un contenu de qualit\u00e9 ? C'est une entreprise sans produit. Ce n'est rien, je vous le dis ! Le contenu est essentiel lorsque vous essayez d'atteindre non seulement plus de clients, mais aussi un public \u00e0 la recherche de votre produit (et m\u00eame ceux qui ne r\u00e9alisent pas qu'ils ont besoin de votre produit jusqu'\u00e0 ce qu'ils trouvent votre site !) Ne laissons pas les mots-cl\u00e9s de c\u00f4t\u00e9 pour autant. Vous pouvez cr\u00e9er du contenu bas\u00e9 sur un mot-cl\u00e9, mais si vous avez d\u00e9j\u00e0 du contenu sur votre site, vous devez d\u00e9terminer comment vous allez le faire correspondre aux mots-cl\u00e9s. Pour ce faire, vous pouvez cr\u00e9er une carte de contenu par mot-cl\u00e9, comme illustr\u00e9 ci-dessous <a href=\"https:\/\/moz.com\/blog\/build-content-keyword-map-for-seo-whiteboard-friday\" target=\"_blank\" rel=\"noopener\">Moz<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sachez \u00e9galement que les mots-cl\u00e9s de votre page d'accueil doivent cibler un public plus large qui recherche vos types de produits, mais, comme pour les diff\u00e9rents produits et services que vous proposez, les mots-cl\u00e9s de chaque sous-page deviendront plus sp\u00e9cifiques en fonction des caract\u00e9ristiques de la page en question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et maintenant, la substance de votre contenu : bien s\u00fbr, il doit \u00eatre en rapport avec ce que votre entreprise propose, mais il doit aussi \u00eatre d'une longueur appropri\u00e9e, mis \u00e0 jour r\u00e9guli\u00e8rement et pertinent par rapport aux nouveaut\u00e9s et aux tendances de votre secteur d'activit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quelle doit \u00eatre la longueur de mon contenu ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme pour le trafic que vous souhaitez voir arriver sur votre site, la qualit\u00e9 prime sur la quantit\u00e9 dans le domaine du contenu. Diff\u00e9rents types de contenu peuvent \u00eatre adapt\u00e9s \u00e0 diff\u00e9rentes longueurs - par exemple, une note d'information est courte et agr\u00e9able (mais percutante et compl\u00e8te), tandis que les billets de blog et les articles d'information doivent \u00eatre plus longs et offrir au lecteur une exp\u00e9rience plus approfondie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Un article \u00e0 venir vous en apprendra davantage sur la longueur appropri\u00e9e des diff\u00e9rents types de contenu, alors revenez bient\u00f4t !)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Que dois-je publier ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les id\u00e9es de contenu ne manquent pas ! (Consultez notre blog pour nos articles sur ce qu'il faut publier.) Cependant, une chose est essentielle pour le r\u00e9f\u00e9rencement, c'est que votre contenu soit nouveau. Un contenu \"frais\" signifie que vous mettez \u00e0 jour votre site et votre blog avec de nouveaux messages et articles. Il n'est pas n\u00e9cessaire de mettre votre site \u00e0 jour en permanence, surtout si les informations qu'il contient sont toujours exactes, mais votre blog est un producteur de contenu en constante \u00e9volution - du moins, il devrait l'\u00eatre. Lorsque vous publiez r\u00e9guli\u00e8rement des articles sur votre blog, les moteurs de recherche reconnaissent que votre site est actif et entretenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dois-je cr\u00e9er des liens ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oui ! Lorsque vous avez du contenu qui se rapporte ou s'ajoute \u00e0 d'autres contenus que vous avez d\u00e9j\u00e0 sur votre site, reliez-le pour que votre trafic visite encore plus de zones de votre (g\u00e9nial) site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le backlinking, quant \u00e0 lui, est un peu plus complexe. Un lien retour est un \"vote de confiance\" dans le cadre du r\u00e9f\u00e9rencement hors site, lorsqu'un site renvoie \u00e0 un autre. En d'autres termes, un lien retour indique \u00e0 un moteur de recherche que votre site a un contenu de qualit\u00e9. La cr\u00e9ation ou l'obtention de liens est la mani\u00e8re dont vous obtenez un lien retour, et cela se fait de diff\u00e9rentes mani\u00e8res, notamment en \u00e9tablissant des relations avec des sites pertinents pour votre secteur d'activit\u00e9 ou en rapport avec vos produits et services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dois-je partager ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Absolument ! Vous vous souvenez qu'au d\u00e9but de cet article, nous vous avons demand\u00e9 si vous deviez vous concentrer sur l'am\u00e9lioration des \u00e9l\u00e9ments de r\u00e9f\u00e9rencement ou vous impliquer dans les m\u00e9dias sociaux pour attirer du trafic vers votre site ? Oui et oui. Vous devriez faire les deux car le trafic vient de toutes les directions. Rappelez-vous simplement que plus de trafic ne signifie pas autant que du trafic qui s'arr\u00eate r\u00e9ellement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Avez-vous des conseils \u00e0 donner \u00e0 nos lecteurs pour augmenter le trafic vers leurs sites et leurs blogs ? N'h\u00e9sitez pas \u00e0 nous les faire parvenir. Vous trouverez la section des commentaires ci-dessous !<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Will you get more website traffic because you have an awesome website with all the important SEO elements or because of your own efforts with targeted social media and other marketing campaigns? On the one hand, you need SEO because, well, Google. (If you\u2019re unsure of what SEO is, check out our post last spring.) [&hellip;]<\/p>\n","protected":false},"author":3121,"featured_media":16063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[],"class_list":["post-16043","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Optimize your site for search engines and increase traffic. 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