{"id":16065,"date":"2017-12-06T10:16:28","date_gmt":"2017-12-06T17:16:28","guid":{"rendered":"https:\/\/memberpress.com\/?p=16065"},"modified":"2023-04-20T21:33:17","modified_gmt":"2023-04-21T01:33:17","slug":"best-seo-tools-for-membership-sites","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/best-seo-tools-for-membership-sites\/","title":{"rendered":"Best SEO Tools for Increasing Traffic on Your Site"},"content":{"rendered":"\n<p>One of the best ways to promote your membership website and increase traffic is to optimize your site for search engines like Google and Bing. Paid traffic, such as Facebook ads, may bring instant results, but\u00a0<a href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">effective search-engine optimization (SEO)<\/a>\u00a0can deliver a steady stream of visitors and new leads to your website for years to come.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69cc59441b723\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69cc59441b723\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/best-seo-tools-for-membership-sites\/#How_SEO_Tools_Can_Help_Your_Membership_Site\" >How SEO Tools Can Help Your Membership Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/best-seo-tools-for-membership-sites\/#Keyword_Research_Tools\" >Keyword Research Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/best-seo-tools-for-membership-sites\/#Page_Speed_and_Uptime_Monitors\" >Page Speed and Uptime Monitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/best-seo-tools-for-membership-sites\/#Visitor_Analytics_and_Reporting\" >Visitor Analytics and Reporting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/best-seo-tools-for-membership-sites\/#Search_Engine_Visibility_Tracking\" >Search Engine Visibility Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/best-seo-tools-for-membership-sites\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>The two main ways to\u00a0<a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">increase traffic to your website using SEO<\/a>\u00a0are to publish targeted content on your site and increase the number of websites that link to yours. Unfortunately, there are lots of details to think about when it comes to effective website search-engine optimization.<\/p>\n\n\n\n<p>Thankfully, there are some excellent free and paid SEO tools for membership sites that can help you improve your search-engine optimization and increase your chances of getting great results.<\/p>\n\n\n\n<p>That\u2019s what we\u2019ll be covering in this article on the best SEO tools for promoting membership websites. But if you\u2019d like a primer on search-engine optimization, check out our articles on\u00a0<a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">simple SEO strategies for membership websites<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_SEO_Tools_Can_Help_Your_Membership_Site\"><\/span>How SEO Tools Can Help Your Membership Site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Both free and paid SEO tools are designed to help you focus your\u00a0<a href=\"https:\/\/memberpress.com\/how-to-create-a-successful-content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"\">content marketing strategy<\/a>\u00a0and increase its chance of success. They also provide you with a better understanding of your audience and the problems they may be facing on your site, as well as which content they\u2019re enjoying the most.<\/p>\n\n\n\n<p>These tools also help you monitor and measure the impact of your SEO efforts so you can quickly see what\u2019s working and what\u2019s not. <\/p>\n\n\n\n<p>Even better, these tools can <a href=\"https:\/\/ajroni.com\/which-is-better-manual-or-automated-seo\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">automate many of your SEO tasks<\/a> \u2013 speeding up an otherwise time-consuming manual chore.<\/p>\n\n\n\n<p>So, if you want to take some of the guesswork out of SEO and turn what sometimes feels like an art into more of a science, check out these tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword_Research_Tools\"><\/span>Keyword Research Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you want to know what to write about and whether you have a chance of being found in search engines, you\u2019ll need to use a good keyword research tool. Blogging has been proven to\u00a0<a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">build audience for your membership site<\/a>, but what should you blog about? What topics should you cover?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1892\" height=\"1153\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Keyword-Research-Tool.png\" alt=\"KeySearch Keyword Research Tool\" class=\"wp-image-16066\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Keyword-Research-Tool.png 1892w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Keyword-Research-Tool-300x183.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Keyword-Research-Tool-1024x624.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Keyword-Research-Tool-768x468.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Keyword-Research-Tool-1536x936.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Keyword-Research-Tool-279x170.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Keyword-Research-Tool-840x512.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Keyword-Research-Tool-1122x684.png 1122w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Keyword-Research-Tool-1690x1030.png 1690w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Keyword-Research-Tool-700x427.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Keyword-Research-Tool-156x95.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Keyword-Research-Tool-1080x658.png 1080w\" sizes=\"(max-width: 1892px) 100vw, 1892px\" \/><\/figure>\n<\/div>\n\n\n<p>You can always make a guess as to what your target audience is searching for, but why not take advantage of a keyword research tool? These tools will more accurately tell you if anyone is searching for content on the topic you\u2019re going to write about.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1324\" height=\"609\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Ideas.png\" alt=\"Keyword Ideas\" class=\"wp-image-16067\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Ideas.png 1324w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Ideas-300x138.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Ideas-1024x471.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Ideas-768x353.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Ideas-370x170.png 370w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Ideas-840x386.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Ideas-1216x559.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Ideas-700x322.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Ideas-156x72.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-KeySearch-Ideas-1080x497.png 1080w\" sizes=\"(max-width: 1324px) 100vw, 1324px\" \/><\/figure>\n<\/div>\n\n\n<p>Not only that, but the best SEO keyword research tools let you know what chance you have of ranking your content for a particular search term. Thanks to their ability to generate keyword suggestions based on your initial idea, these useful tools are great for providing you with inspiration for content.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2200\" height=\"967\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Keyword-Tool.png\" alt=\"Google Keyword Tool\" class=\"wp-image-16068\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Keyword-Tool.png 2200w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Keyword-Tool-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Keyword-Tool-1024x450.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Keyword-Tool-768x338.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Keyword-Tool-1536x675.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Keyword-Tool-2048x900.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Keyword-Tool-387x170.png 387w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Keyword-Tool-840x369.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Keyword-Tool-1216x534.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Keyword-Tool-1832x805.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Keyword-Tool-700x308.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Keyword-Tool-156x69.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Keyword-Tool-1080x475.png 1080w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n<\/div>\n\n\n<p>Unfortunately, unlocking the full potential of the best keyword research tools isn\u2019t free, though some do\u00a0<a href=\"https:\/\/www.keysearch.co\/research\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">offer limited starter packages at no cost<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Page_Speed_and_Uptime_Monitors\"><\/span>Page Speed and Uptime Monitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Since search engines like Google are said to penalize slow-loading sites, you may want to consider using a page-speed monitor. Keeping tabs on how quickly your website loads is also important if you want to ensure you\u2019re delivering a positive user experience to members.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2200\" height=\"1191\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-PageSpeed-Insights.png\" alt=\" Google PageSpeed Insights\" class=\"wp-image-16069\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-PageSpeed-Insights.png 2200w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-PageSpeed-Insights-300x162.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-PageSpeed-Insights-1024x554.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-PageSpeed-Insights-768x416.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-PageSpeed-Insights-1536x832.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-PageSpeed-Insights-2048x1109.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-PageSpeed-Insights-314x170.png 314w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-PageSpeed-Insights-840x455.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-PageSpeed-Insights-1216x658.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-PageSpeed-Insights-1832x992.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-PageSpeed-Insights-700x379.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-PageSpeed-Insights-156x84.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-PageSpeed-Insights-1080x585.png 1080w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n<\/div>\n\n\n<p>Thankfully, there are both effective free and paid tools out there that not only tell you how fast your website is loading but how to speed it up. For those on a budget, entering the address of their site into services like\u00a0<a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">GTmetrix<\/a>\u00a0or\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Google PageSpeed Insights<\/a>\u00a0at regular intervals is a great idea. Don\u2019t just check your homepage, though!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2200\" height=\"1191\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-GTmetrix.jpg\" alt=\"GTmetrix\" class=\"wp-image-16070\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-GTmetrix.jpg 2200w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-GTmetrix-300x162.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-GTmetrix-1024x554.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-GTmetrix-768x416.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-GTmetrix-1536x832.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-GTmetrix-2048x1109.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-GTmetrix-314x170.jpg 314w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-GTmetrix-840x455.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-GTmetrix-1216x658.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-GTmetrix-1832x992.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-GTmetrix-700x379.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-GTmetrix-156x84.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-GTmetrix-1080x585.jpg 1080w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n<\/div>\n\n\n<p>If you\u2019re more serious about loading times, subscribing to a premium monitoring service like\u00a0<a href=\"https:\/\/www.pingdom.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Pingdom<\/a>\u00a0is a good way to learn more about your website\u2019s performance. Tracking downtime with a tool like\u00a0<a href=\"https:\/\/uptimerobot.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">UptimeRobot<\/a>\u00a0can help you quickly react should your site ever go offline\u2014something search-engine algorithms are not impressed with.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2200\" height=\"789\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Uptime-Robot.png\" alt=\"Uptime Robot\" class=\"wp-image-16071\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Uptime-Robot.png 2200w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Uptime-Robot-300x108.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Uptime-Robot-1024x367.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Uptime-Robot-768x275.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Uptime-Robot-1536x551.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Uptime-Robot-2048x734.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Uptime-Robot-474x170.png 474w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Uptime-Robot-840x301.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Uptime-Robot-1216x436.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Uptime-Robot-1832x657.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Uptime-Robot-700x251.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Uptime-Robot-156x56.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Uptime-Robot-1080x387.png 1080w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n<\/div>\n\n\n<p>Slow loading times are not only frustrating to existing members, they can have a\u00a0<a href=\"https:\/\/www.bidnamic.com\/en-us\/resources\/how-website-speed-affects-your-conversion-rates#:~:text=How%20loading%20speed%20impacts%20conversion,which%20jeopardizes%20your%20conversion%20rate.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">dramatic impact on conversion rates.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Visitor_Analytics_and_Reporting\"><\/span>Visitor Analytics and Reporting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to finding out what visitors are up to on your website, you can\u2019t go wrong with\u00a0<a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Google Analytics<\/a>. It\u2019s free, powerful, and integrates easily with WordPress and a host of other platforms.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2200\" height=\"1223\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Analytics.png\" alt=\"Google Analytics\" class=\"wp-image-16072\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Analytics.png 2200w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Analytics-300x167.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Analytics-1024x569.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Analytics-768x427.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Analytics-1536x854.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Analytics-2048x1139.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Analytics-306x170.png 306w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Analytics-840x467.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Analytics-1216x676.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Analytics-1832x1018.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Analytics-700x389.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Analytics-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Google-Analytics-1080x600.png 1080w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n<\/div>\n\n\n<p>Some of the ways Google Analytics can help with your SEO include the ability to track visitor numbers over time, see how long people are staying on your site, and identify how those visitors are finding your content. You can set up a goal, such as a new visitor submitting the membership registration form, then analyze how effective your site is at converting against that goal.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2200\" height=\"1090\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Goals.png\" alt=\"Google Analytics Goals\" class=\"wp-image-16073\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Goals.png 2200w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Goals-300x149.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Goals-1024x507.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Goals-768x381.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Goals-1536x761.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Goals-2048x1015.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Goals-343x170.png 343w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Goals-840x416.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Goals-1216x602.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Goals-1832x908.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Goals-700x347.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Goals-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Goals-1080x535.png 1080w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n<\/div>\n\n\n<p>Google Analytics also makes it easy to see which pages on your site are leaking visitors. Exit-page and bounce-rate reports highlight pages that may have problems causing your visitors to prematurely leave your site. Google\u2019s search-engine algorithm reportedly takes bounce rate into consideration when evaluating where to rank content in its results.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2200\" height=\"725\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Exit-Pages.png\" alt=\"Google Analytics Exit Pages\" class=\"wp-image-16074\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Exit-Pages.png 2200w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Exit-Pages-300x99.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Exit-Pages-1024x337.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Exit-Pages-768x253.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Exit-Pages-1536x506.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Exit-Pages-2048x675.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Exit-Pages-516x170.png 516w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Exit-Pages-840x277.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Exit-Pages-1216x401.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Exit-Pages-1832x604.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Exit-Pages-700x231.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Exit-Pages-156x51.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Exit-Pages-1080x356.png 1080w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n<\/div>\n\n\n<p>Therefore it\u2019s worth taking the time to examine those pages with high bounce rates to see what you can do to\u00a0<a href=\"https:\/\/memberpress.com\/how-to-increase-membership-site-engagement-with-video\/\" target=\"_blank\" rel=\"noopener\" title=\"\">make that content more engaging<\/a>\u00a0or how you can update them to encourage visitors to click through to another page on your site rather than exiting.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2200\" height=\"1210\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Monster-Insights.png\" alt=\"Google Analytics Plugin\" class=\"wp-image-16075\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Monster-Insights.png 2200w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Monster-Insights-300x165.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Monster-Insights-1024x563.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Monster-Insights-768x422.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Monster-Insights-1536x845.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Monster-Insights-2048x1126.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Monster-Insights-309x170.png 309w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Monster-Insights-840x462.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Monster-Insights-1216x669.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Monster-Insights-1832x1008.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Monster-Insights-700x385.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Monster-Insights-156x86.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-Monster-Insights-1080x594.png 1080w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n<\/div>\n\n\n<p>Using Google Analytics or a similar tool is essential because it gives you an easy way to see what effect your SEO efforts are having on traffic levels. You can quickly see what\u2019s working and what\u2019s not.\u00a0<a href=\"https:\/\/www.google.com\/webmasters\/tools\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Google Search Console<\/a>\u00a0is another free service worth integrating with your website for more SEO-related insights. If you want to know more, check out our detailed guide on using\u00a0<a href=\"https:\/\/memberpress.com\/how-to-use-google-analytics-to-optimize-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Google Analytics to optimize your membership site<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_Engine_Visibility_Tracking\"><\/span>Search Engine Visibility Tracking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tools like Google Analytics make it easy to see how many visitors you\u2019re receiving, giving you one way to track the effects of your SEO work. However, another, more direct way to see if your efforts to optimize your site for search engines are paying off is to monitor visibility for the keywords and search times you\u2019re targeting.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2200\" height=\"778\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-SERPBook.png\" alt=\"SERPBook\" class=\"wp-image-16076\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-SERPBook.png 2200w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-SERPBook-300x106.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-SERPBook-1024x362.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-SERPBook-768x272.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-SERPBook-1536x543.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-SERPBook-2048x724.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-SERPBook-481x170.png 481w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-SERPBook-840x297.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-SERPBook-1216x430.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-SERPBook-1832x648.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-SERPBook-700x248.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-SERPBook-156x55.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/SEO-Tools-SERPBook-1080x382.png 1080w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n<\/div>\n\n\n<p>Luckily, this isn\u2019t something you have to do manually. With both the\u00a0<a href=\"https:\/\/www.serplab.co.uk\/\">free<\/a>\u00a0and\u00a0<a href=\"https:\/\/serpbook.com\/\">paid<\/a>\u00a0keyword tracking tools available, you simply enter the search terms you\u2019re trying to encourage Google to associate with your site and let the tools do the rest. Check in at regular intervals to see how your site and its content are ranking for your choice of keywords.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO can involve a lot of guesswork and assumptions. No one really knows what search engines like Google are looking for when evaluating content for their results pages.<\/p>\n\n\n\n<p>However, by using the best SEO tools, you can arm yourself with data that will help you take a more educated approach to increasing the visibility of your site, growing your audience, and hopefully turning more of your visitors into paying members.<\/p>\n\n\n\n<p><em>Which SEO tools will you use to grow your membership website? Please let us know in the comments below.<\/em><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>One of the best ways to promote your membership website and increase traffic is to optimize your site for search engines like Google and Bing. Paid traffic, such as Facebook ads, may bring instant results, but\u00a0effective search-engine optimization (SEO)\u00a0can deliver a steady stream of visitors and new leads to your website for years to come. [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":16077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[182],"class_list":{"0":"post-16065","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-seo","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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