{"id":16085,"date":"2017-11-29T09:53:11","date_gmt":"2017-11-29T16:53:11","guid":{"rendered":"https:\/\/memberpress.com\/?p=16085"},"modified":"2018-04-06T22:07:38","modified_gmt":"2018-04-07T04:07:38","slug":"the-whys-and-whats-of-live-streaming-on-social-media","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/","title":{"rendered":"Le pourquoi et le comment de la diffusion en direct sur les m\u00e9dias sociaux"},"content":{"rendered":"<p>Si vous avez h\u00e9sit\u00e9 \u00e0 passer en direct sur les m\u00e9dias sociaux, nous sommes l\u00e0 pour vous montrer que ce n'est peut-\u00eatre pas aussi effrayant que vous le pensez. Ou peut-\u00eatre que la raison pour laquelle vous restez \u00e0 l'\u00e9cart est que vous pensez qu'il s'agit d'une mode passag\u00e8re ? Nous vous donnerons notre avis sur la question.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a1f5e5b44c17\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1f5e5b44c17\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#Why_Live_Video\" >Pourquoi la vid\u00e9o en direct ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#What_to_Live_Stream\" >Que diffuser en direct ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#Where_to_Live_Stream\" >O\u00f9 diffuser en direct<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#Best_Tips_for_Live_Streaming\" >Meilleurs conseils pour la diffusion en direct<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Why_Live_Video\"><\/span>Pourquoi la vid\u00e9o en direct ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tout d'abord, expliquons pourquoi la diffusion en direct fait fureur et pourquoi nous pensons qu'elle n'est pas pr\u00e8s de se d\u00e9moder. Au d\u00e9but de l'ann\u00e9e, nous avons fait une \u00e9tude (bien document\u00e9e) sur la diffusion en direct. <a href=\"https:\/\/memberpress.com\/fr\/what-you-can-expect-with-social-media-in-2017\/\" target=\"_blank\" rel=\"noopener\">pr\u00e9diction<\/a>: \"Les vid\u00e9os en direct sont d\u00e9sormais incontournables. L'affichage en direct donne aux utilisateurs le sentiment d'\u00eatre dans l'instant et de vivre une exp\u00e9rience par procuration.\" Et nous nous en tenons \u00e0 cela, en y ajoutant un peu plus.<\/p>\n<p>La vid\u00e9o en direct offre aux spectateurs et aux consommateurs de contenu ce qu'aucune autre forme de contenu ne peut offrir : des r\u00e9sultats imm\u00e9diats. Non seulement les gens peuvent participer par procuration \u00e0 ce que vous faites ou pr\u00e9sentez, mais ils peuvent aussi interagir les uns avec les autres, ce qui cr\u00e9e un sentiment de communaut\u00e9, et, bien s\u00fbr, interagir avec vous. L'avantage pour vous est que vous voyez imm\u00e9diatement combien de spectateurs regardent et s'ils commentent, ce qui vous donne un retour d'information instantan\u00e9 sur la fa\u00e7on dont votre message est re\u00e7u.<\/p>\n<p>En plus de cr\u00e9er un sentiment de communaut\u00e9 avec les t\u00e9l\u00e9spectateurs, vous cr\u00e9ez \u00e9galement un lien plus personnel avec vous. En diffusant en direct des vid\u00e9os de pr\u00e9sentation de l'\u00e9quipe et des lancements de produits, vous permettez \u00e0 vos followers de savoir qui se trouve derri\u00e8re l'\u00e9cran et d'\u00eatre les premiers \u00e0 d\u00e9couvrir des produits nouveaux ou exclusifs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_to_Live_Stream\"><\/span>Que diffuser en direct ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quelles sont donc les meilleures fa\u00e7ons d'utiliser votre temps de diffusion en direct ? Il est \u00e9vident que vous ne voulez pas \u00eatre en direct toutes les heures de la journ\u00e9e, ni partager des informations banales (ou des informations qu'il vaudrait mieux transmettre par \u00e9crit). Toutefois, les experts en m\u00e9dias sociaux s'accordent \u00e0 dire que les types d'informations suivants sont ceux qui attirent le plus efficacement les spectateurs de contenu en direct (sans ordre particulier).<\/p>\n<ul>\n<li><strong>Lancement de produits<\/strong>: Un tout nouveau produit ou service est sur le point d'\u00eatre lanc\u00e9 ? Pourquoi ne pas le d\u00e9voiler en direct \u00e0 un public ?<\/li>\n<li><strong>Q&amp;R ou AMA<\/strong> (demandez-moi n'importe quoi) : Soyez personnel avec vos spectateurs et permettez-leur de vous poser des questions sur vous, votre entreprise ou vos produits.<\/li>\n<li><strong>Rencontre avec l'\u00e9quipe et autres interviews<\/strong>: Pr\u00e9sentez les membres de votre \u00e9quipe qui travaillent dur afin que les t\u00e9l\u00e9spectateurs puissent voir qui fournit les services et les produits g\u00e9niaux qu'ils viennent chercher chez vous. Vous pouvez \u00e9galement demander \u00e0 vos clients de t\u00e9moigner en direct ou de donner des interviews sur la fa\u00e7on dont vos produits ou services les aident.<\/li>\n<li><strong>Sp\u00e9ciales<\/strong>: Cadeaux, annonces, r\u00e9ductions, apparitions - rien n'attire plus les foules qu'un produit en \u00e9dition limit\u00e9e, unique ou gratuit ! Annoncez en direct un concours de produits ou de services ou annoncez les gagnants d'un r\u00e9cent concours. Accordez pendant un certain temps une entr\u00e9e gratuite \u00e0 votre site d'adh\u00e9sion si les t\u00e9l\u00e9spectateurs indiquent qu'ils sont en train de regarder la vid\u00e9o, etc.<\/li>\n<li><strong>Les coulisses<\/strong>: Donnez aux t\u00e9l\u00e9spectateurs un aper\u00e7u de la vie quotidienne de votre entreprise. Quel meilleur moyen d'attirer les t\u00e9l\u00e9spectateurs que de leur donner un aper\u00e7u exclusif des coulisses de ce que vous et votre \u00e9quipe faites pour cr\u00e9er de si bons produits. Montrez-leur comment vous concevez et produisez les produits qu'ils aiment.<\/li>\n<li><strong>En direct de l'\u00e9v\u00e9nement<\/strong>: Si vous faites une pr\u00e9sentation lors d'un s\u00e9minaire, d'une formation ou d'un salon professionnel, pourquoi ne pas donner \u00e0 vos followers l'impression qu'ils font partie de l'action, surtout s'ils ne peuvent pas \u00eatre pr\u00e9sents en personne ? Et il n'est pas n\u00e9cessaire que ce soit pendant votre pr\u00e9sentation. Suivez en direct vos d\u00e9placements dans la foule ou les rencontres entre les membres de votre \u00e9quipe et les clients. Ne vous contentez pas de leur raconter votre histoire, montrez-leur.<\/li>\n<li><strong>D\u00e9fis<\/strong>: Impliquez vos clients en les faisant concourir avec (ou contre !) vous dans un d\u00e9fi que vous annoncez en direct. Parlez-leur du d\u00e9fi et suivez-les avec des rapports d'\u00e9tape en direct.<\/li>\n<li><strong>D\u00e9monstrations de produits\/tutoriels<\/strong>: Laissez vos clients voir comment vous, le concepteur, le cr\u00e9ateur, le producteur du produit, l'utilisez. Donnez-leur des tutoriels sur un tout nouveau produit pour qu'ils soient au courant ou qu'ils apprennent des astuces particuli\u00e8res.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Where_to_Live_Stream\"><\/span>O\u00f9 diffuser en direct<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Alors, o\u00f9 faire toute cette diffusion en direct ? Sur vos plateformes de m\u00e9dias sociaux, bien s\u00fbr. Voici quelques-unes des plus populaires :<\/p>\n<ul>\n<li><a href=\"https:\/\/live.fb.com\/about\/\" target=\"_blank\" rel=\"noopener\">Facebook Live<\/a>: La plus grande plateforme de m\u00e9dias sociaux permet aux utilisateurs de profils et de pages de se mettre en direct. Lorsque la vid\u00e9o en direct se termine, elle est publi\u00e9e sur la page ou le profil afin que les personnes qui ont manqu\u00e9 la diffusion en direct puissent la visionner ult\u00e9rieurement. Les personnes qui vous suivent peuvent s'abonner \u00e0 votre profil ou \u00e0 votre page afin d'\u00eatre inform\u00e9es de votre mise en ligne. En outre, un follower peut recevoir une notification l'avertissant de la mise en ligne.<\/li>\n<li><a href=\"http:\/\/blog.instagram.com\/post\/153474421572\/161121-launches\" target=\"_blank\" rel=\"noopener\">Instagram Live<\/a>: Il y a environ un an, Instagram a annonc\u00e9 la possibilit\u00e9 de passer en direct via sa fonctionnalit\u00e9 Stories. Sur votre compte Instagram, il vous suffit d'aller sur votre profil, de glisser vers la droite, d'ouvrir la cam\u00e9ra et de commencer \u00e0 diffuser. Les followers recevront une notification lorsque vous lancerez une vid\u00e9o en direct, et votre photo de profil dans la barre des Stories affichera \"live\".<\/li>\n<li><a href=\"https:\/\/support.google.com\/youtube\/answer\/2474026?hl=en&ref_topic=6136989\" target=\"_blank\" rel=\"noopener\">YouTube Live<\/a>: L'endroit o\u00f9 l'on trouve les vid\u00e9os a aussi un endroit o\u00f9 l'on peut diffuser en direct ! Si vous avez une cha\u00eene YouTube, vous pouvez diffuser en direct. Consultez la page <a href=\"https:\/\/support.google.com\/youtube\/topic\/2853712?hl=en&ref_topic=4355169\" target=\"_blank\" rel=\"noopener\">FAQ<\/a> pour obtenir les meilleurs conseils et les plus r\u00e9cents sur la diffusion en direct du site web le plus populaire au monde pour les vid\u00e9os.<\/li>\n<li><a href=\"https:\/\/www.periscope.tv\/about\" target=\"_blank\" rel=\"noopener\">Periscope<\/a> (propri\u00e9t\u00e9 de Twitter) : Cette application de vid\u00e9o en direct a \u00e9t\u00e9 rachet\u00e9e par Twitter avant m\u00eame son lancement en 2015 et a \u00e9t\u00e9 cr\u00e9\u00e9e en partant du principe que le fait de voir le monde \u00e0 travers le point de vue de quelqu'un d'autre connecte les gens comme rien d'autre ne peut le faire.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Best_Tips_for_Live_Streaming\"><\/span>Meilleurs conseils pour la diffusion en direct<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vous \u00eates pr\u00eat \u00e0 passer en direct ? Voici quelques conseils de base qui vous permettront, \u00e0 vous et \u00e0 vos followers, de vivre la meilleure exp\u00e9rience possible en direct.<\/p>\n<ol>\n<li>Publiez des mises \u00e0 jour de votre statut indiquant o\u00f9 et quand vous serez en direct. Vous voulez que le plus grand nombre possible d'adeptes vous regardent, alors invitez-les \u00e0 vous retrouver sur ladite plateforme \u00e0 une certaine heure pour qu'ils soient au courant de l'annonce g\u00e9niale que vous allez faire.<\/li>\n<li>Assurez-vous d'avoir une bonne connexion. M\u00eame si le fait d'\u00eatre en direct tout en marchant sur le mont Everest semble cool, si vous n'avez pas une bonne connexion et que personne ne peut vous voir ou vous entendre, les gens risquent d'\u00eatre tellement frustr\u00e9s par la connexion irr\u00e9guli\u00e8re qu'ils partiront.<\/li>\n<li>Pr\u00e9parez-vous ! M\u00eame si vous avez l'impression d'\u00eatre spontan\u00e9, ne volez pas au hasard. Ayez au moins une id\u00e9e de ce dont vous allez parler ou pr\u00e9senter, et si vous \u00eates vraiment nerveux, ayez un script.<\/li>\n<li>Interagissez. Une fois que vous \u00eates en ligne, prenez note des personnes qui aiment et commentent votre article. Reconnaissez les efforts qu'ils ont d\u00e9ploy\u00e9s pour \u00eatre pr\u00e9sents afin de les encourager \u00e0 revenir.<\/li>\n<li>Diffusez pendant plus d'une minute ou deux. Sur Facebook, vous pouvez diffuser en direct jusqu'\u00e0 quatre-vingt-dix minutes ! M\u00eame si vous n'\u00eates peut-\u00eatre pas pr\u00eat pour cela, diffusez suffisamment longtemps pour permettre \u00e0 vos followers d'acc\u00e9der \u00e0 votre vid\u00e9o - et encore plus longtemps pour qu'ils aient le temps de la partager avec leurs amis.<\/li>\n<li>\u00c0 un moment donn\u00e9 de la diffusion, invitez les personnes qui vous suivent \u00e0 s'abonner \u00e0 votre cha\u00eene en direct afin qu'elles puissent \u00eatre inform\u00e9es de votre prochaine diffusion en direct.<\/li>\n<li>Ne vous contentez pas de mettre fin \u00e0 la diffusion : dites-leur \"Au revoir\", \"\u00c0 plus tard\" ou \"\u00c0 la prochaine fois !\". Vous ne voulez pas que l'\u00e9cran de vos abonn\u00e9s devienne noir et qu'ils se demandent si vous reviendrez.<\/li>\n<li>N'ayez pas peur de faire une erreur, de tr\u00e9bucher sur vos mots ou m\u00eame de tr\u00e9bucher. Nous savons que vous ne voulez pas que cela se produise, mais n'oubliez pas que le fait d'\u00eatre en direct permet \u00e0 vos followers d'avoir un contact plus humain. Nous commettons tous des erreurs, nous tr\u00e9buchons et nous tr\u00e9buchons. Il suffit de se relever et de continuer \u00e0 avancer !<\/li>\n<\/ol>\n<p><em>\u00cates-vous pass\u00e9 \u00e0 l'action ? Avez-vous des conseils et des astuces pour nos lecteurs ? Nous voulons en savoir plus ! Vous savez o\u00f9 aller (commentaire <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous).<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve shied away from going live on social media, we\u2019re here to show you it may not be as scary as you think. Or perhaps the reason you\u2019re staying away is because you think it\u2019s a passing fad? Well, you\u2019ll get our two cents on that, too. Why Live Video? First, let\u2019s discuss why [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16102,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":{"0":"post-16085","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you\u2019ve shied away from going live on social media, we\u2019re here to show you it may not be as scary as you think. 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