{"id":16116,"date":"2017-12-13T10:11:22","date_gmt":"2017-12-13T17:11:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=16116"},"modified":"2018-04-06T22:06:47","modified_gmt":"2018-04-07T04:06:47","slug":"tools-for-measuring-social-media-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/","title":{"rendered":"Outils de mesure de l'analyse des m\u00e9dias sociaux"},"content":{"rendered":"<p>Cette ann\u00e9e, nous avons parl\u00e9 de l'importance de mesurer les param\u00e8tres des m\u00e9dias sociaux de votre entreprise et de calculer le retour sur investissement. Nous avons \u00e9galement mentionn\u00e9 bri\u00e8vement qu'il existe des outils que vous pouvez utiliser pour all\u00e9ger le \"fardeau\" de l'analyse. Aujourd'hui, nous allons examiner de plus pr\u00e8s quelques-uns de ces outils afin que vous soyez au courant de tout lorsqu'il s'agira de r\u00e9aliser ces analyses et ces rapports si importants.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6e9100a8bb0\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6e9100a8bb0\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/#The_Big_Tools\" >Les grands outils<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/#Google_Analytics\" >Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/#Use_Your_Platform-Based_Analytics_Reports\" >Utiliser les rapports d'analyse de votre plateforme<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"The_Big_Tools\"><\/span>Les grands outils<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Parmi les outils de gestion des m\u00e9dias sociaux les plus populaires, on trouve Hootsuite, Buffer et Edgar. Ces trois outils vous permettent de regrouper vos canaux de m\u00e9dias sociaux sur un seul tableau de bord afin de pouvoir consulter vos flux en un seul endroit. Vous pouvez \u00e9galement programmer des posts sur toutes vos plateformes, et l'outil de gestion publie votre contenu aux heures programm\u00e9es. Enfin, chacun de ces outils dispose de ses propres outils d'analyse int\u00e9gr\u00e9s pour vous aider \u00e0 mesurer les param\u00e8tres et le retour sur investissement.<\/p>\n<p><strong>Hootsuite<\/strong><\/p>\n<p>Comme indiqu\u00e9, <a href=\"https:\/\/hootsuite.com\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a> vous permet de g\u00e9rer toutes vos activit\u00e9s de m\u00e9dias sociaux \u00e0 partir d'un seul tableau de bord. La version gratuite de Hootsuite, qui permet de connecter un utilisateur et jusqu'\u00e0 trois plateformes au tableau de bord, est tr\u00e8s utile, mais si vous voulez en savoir plus, il vous faudra d\u00e9bourser quelques euros. Les formules payantes, qui commencent \u00e0 environ $19 par mois, offrent une fonction de gestion d'\u00e9quipe, extr\u00eamement utile si vous n'\u00eates pas le seul \u00e0 g\u00e9rer les m\u00e9dias sociaux dans votre entreprise. Vous pouvez \u00e9galement connecter un plus grand nombre de vos plateformes et, qui plus est, vous pouvez \u00e9galement connecter plusieurs profils. Par exemple, si vous avez plusieurs pages Facebook, vous pouvez les g\u00e9rer toutes avec un compte Hootsuite payant.<\/p>\n<p>Vous pouvez connecter Hootsuite \u00e0 :<\/p>\n<ul>\n<li>Twitter<\/li>\n<li>Facebook (y compris les pages et les groupes)<\/li>\n<li>Google+<\/li>\n<li>LinkedIn (profils et entreprises)<\/li>\n<li>Instagram<\/li>\n<li>YouTube<\/li>\n<li>Blogs WordPress<\/li>\n<\/ul>\n<p>Et si vous utilisiez Hootsuite pour mesurer les indicateurs et le retour sur investissement ? L\u00e0 aussi, Hootsuite est fait pour vous. Dans la version gratuite, vous trouverez des analyses de base qui permettent de suivre la croissance du nombre de followers et vous donnent un aper\u00e7u du contenu qui trouve le plus d'\u00e9cho aupr\u00e8s de votre public. Si vous passez \u00e0 la version payante, les rapports et les outils d'analyse sont encore plus performants.<\/p>\n<p>Voici quelques-unes des fonctions d'analyse que vous obtenez avec une formule payante :<\/p>\n<ul>\n<li>r\u00e9sultats en temps r\u00e9el<\/li>\n<li>suivi de la campagne<\/li>\n<li>des informations sur les tendances actuelles des m\u00e9dias sociaux<\/li>\n<li>la capacit\u00e9 de mesurer les param\u00e8tres de votre \u00e9quipe et d'en suivre les performances<\/li>\n<li>suivi de la croissance du nombre d'adeptes<\/li>\n<li>l'acc\u00e8s \u00e0 la cr\u00e9ation et au partage de rapports<\/li>\n<\/ul>\n<p>Hootsuite a m\u00eame <a href=\"https:\/\/hootsuite.com\/pages\/analytics\" target=\"_blank\" rel=\"noopener\">guides gratuits<\/a> sur la mani\u00e8re d'utiliser et de tirer le meilleur parti de toutes les fonctions d'analyse qu'ils proposent. En outre, vous devez vous familiariser avec le syst\u00e8me de points de Hootsuite, qui permet aux utilisateurs de cr\u00e9er et de personnaliser des rapports d'analyse. Comme ce syst\u00e8me de points est un peu difficile \u00e0 comprendre et que nous ne pouvons pas l'approfondir dans cet article, nous vous recommandons de vous r\u00e9f\u00e9rer \u00e0 la page d'accueil de Hootsuite intitul\u00e9e <a href=\"https:\/\/blog.hootsuite.com\/how-to-use-hootsuite-points-for-social-media-analytics-reports\/\" target=\"_blank\" rel=\"noopener\">guides<\/a> pour l'utiliser.<\/p>\n<p><strong>Tampon<\/strong><\/p>\n<p>A suivre : <a href=\"https:\/\/buffer.com\" target=\"_blank\" rel=\"noopener\">Tampon<\/a>. Cette application est une plateforme de publication de contenu qui vous permet de connecter vos plateformes de m\u00e9dias sociaux et de programmer et publier des messages. Les plans de Buffer sont s\u00e9par\u00e9s en plans individuels et plans d'\u00e9quipe. Actuellement, seuls les plans d'\u00e9quipe offrent des analyses sociales. La version gratuite est con\u00e7ue pour une utilisation quotidienne individuelle et permet \u00e0 l'utilisateur de connecter un profil par plateforme (un profil Facebook, un profil Twitter, un profil Instagram, etc.), mais un plan individuel n'est pas limit\u00e9 \u00e0 seulement trois canaux de m\u00e9dias sociaux, comme c'est le cas avec Hootsuite.<\/p>\n<p>Buffer est capable de se connecter \u00e0 :<\/p>\n<ul>\n<li>Twitter<\/li>\n<li>Facebook<\/li>\n<li>LinkedIn<\/li>\n<li>Google+<\/li>\n<li>Instagram<\/li>\n<li>Pinterest (mais uniquement dans les plans individuels et collectifs payants)<\/li>\n<\/ul>\n<p>\u00c0 l'instar de Hootsuite, les plans d'entreprise et d'\u00e9quipe de Buffer permettent \u00e0 plusieurs utilisateurs de g\u00e9rer leurs efforts en mati\u00e8re de m\u00e9dias sociaux. Les plans d'\u00e9quipe offrent \u00e9galement des outils d'analyse et de reporting qui aident les entreprises \u00e0 voir comment leur contenu fonctionne et \u00e0 suivre et comparer leurs indicateurs. La plus grande diff\u00e9rence entre les outils d'analyse de Hootsuite et de Buffer r\u00e9side peut-\u00eatre dans le fait que Hootsuite offre un aper\u00e7u de toutes les mesures de vos plateformes de m\u00e9dias sociaux, tandis que Buffer vous montre les performances de votre contenu. Vous pouvez suivre les posts qui obtiennent le plus de likes, de retweets, de partages et d'engagements, ce qui vous permet d'affiner vos strat\u00e9gies de publication. Mais Buffer ne s'arr\u00eate pas l\u00e0. En effet, \u00e0 la date de publication de cet article, il semble que les responsables de Buffer pr\u00e9parent quelque chose qui s'appelle <a href=\"https:\/\/buffer.com\/analyze\" target=\"_blank\" rel=\"noopener\">Analyse du tampon<\/a>un nouveau produit ax\u00e9 sur - vous l'aurez devin\u00e9 - l'analyse.<\/p>\n<p><strong>Edgar<\/strong><\/p>\n<p>Enfin, parlons du nouveau venu sur la sc\u00e8ne de la gestion des m\u00e9dias sociaux.<a href=\"https:\/\/meetedgar.com\" target=\"_blank\" rel=\"noopener\">Edgar<\/a>. Cette application se distingue par le fait qu'elle \"r\u00e9cup\u00e8re\" ou recycle le contenu que vous avez publi\u00e9 dans le pass\u00e9 et le programme pour qu'il soit \u00e0 nouveau partag\u00e9, ce qui permet \u00e0 votre excellent contenu d'\u00eatre vu par un plus grand nombre de personnes. Vous pouvez cr\u00e9er une biblioth\u00e8que de contenus, les programmer et l'application les reprogramme lorsque tous les contenus de votre biblioth\u00e8que ont \u00e9t\u00e9 utilis\u00e9s. Edgar peut \u00eatre connect\u00e9 \u00e0 Twitter, Facebook et LinkedIn. Vous pouvez connecter jusqu'\u00e0 vingt-cinq de vos profils personnels et professionnels sur le m\u00eame compte Edgar. Il n'y a pas de plan gratuit avec Edgar, mais il n'y a pas non plus de choix \u00e0 faire quant \u00e0 l'offre qui vous semble la meilleure. Edgar co\u00fbte $49 par mois. P\u00e9riode.<\/p>\n<p>Edgar \u00e9tant relativement r\u00e9cent, les outils d'analyse sont limit\u00e9s et, d'apr\u00e8s l'\u00e9quipe d'Edgar, ils ne peuvent \u00eatre utilis\u00e9s qu'en cas d'urgence. <a href=\"https:\/\/meetedgar.com\/blog\/inside-look-edgars-analytics\/\" target=\"_blank\" rel=\"noopener\">article de blog<\/a>sont encore en phase de test b\u00eata. Mais ce qu'ils proposent est tr\u00e8s utile. Dans votre compte Edgar, il vous suffit de cliquer sur l'onglet Statistiques pour consulter les donn\u00e9es et conna\u00eetre les performances de chaque contenu sur chaque plateforme en visualisant rapidement les likes, les commentaires et les partages.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span>Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vous vous demandez pourquoi nous n'avons pas inclus <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/?authuser=0#provision\/SignUp\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> dans la section des \"grands\" ? C'est parce que Google Analytics est un outil \u00e0 part. Google Analytics n'est pas un outil de planification ou de publication, c'est juste, eh bien, de l'analyse. Et ce n'est pas seulement pour vos canaux de m\u00e9dias sociaux. Il fonctionne \u00e9galement pour les blogs et les sites web, en vous montrant d'o\u00f9 vient votre trafic, combien de visiteurs vous recevez, quelles sont les pages les plus populaires et ce qui a amen\u00e9 vos clients sur votre site en premier lieu, y compris s'ils sont venus des m\u00e9dias sociaux. Non seulement il vous aide \u00e0 analyser votre site web, mais il vous donne \u00e9galement un aper\u00e7u de vos efforts en mati\u00e8re de marketing et de r\u00e9f\u00e9rencement. Et, oui, il y aura un prochain article \u00e0 ce sujet ! Mais pour l'instant, sachez qu'il est l\u00e0 et qu'il attend que vous l'utilisiez. (Si vous l'utilisez d\u00e9j\u00e0, pourquoi ne pas nous laisser un commentaire ci-dessous pour que nous puissions avoir votre avis).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Your_Platform-Based_Analytics_Reports\"><\/span>Utiliser les rapports d'analyse de votre plateforme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Chacune des plateformes de m\u00e9dias sociaux que vous utilisez dispose d'outils d'analyse int\u00e9gr\u00e9s que vous pouvez (et devriez) consulter. Il s'agit d'informations provenant directement de la bouche du cheval, c'est-\u00e0-dire que chaque plateforme conna\u00eet le mieux son activit\u00e9 et offre les donn\u00e9es les plus pr\u00e9cises. Vous pouvez les utiliser en comparaison avec les analyses que vous obtenez de votre outil tiers, ou vous pouvez les utiliser seules. L'avantage de l'utilisation d'un outil tiers est le m\u00eame que celui de l'utilisation d'un outil tiers pour programmer le contenu : la commodit\u00e9 !<\/p>\n<p><em>Il est maintenant temps de vous envoyer collecter les donn\u00e9es qui feront de vous une star des m\u00e9dias sociaux. Restez \u00e0 l'\u00e9coute pour un prochain article sur les meilleures astuces pour utiliser les rapports d'analyse bas\u00e9s sur les plateformes. Nous serions ravis que vous nous fassiez part de vos conseils ou de vos exp\u00e9riences en mati\u00e8re d'utilisation d'outils et de rapports pour mesurer vos indicateurs et examiner vos donn\u00e9es analytiques. N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>This year we\u2019ve talked about the importance of measuring your company\u2019s social media metrics and calculating ROI. We\u2019ve also briefly mentioned that there are tools you can use to ease the, uh, \u201cburden\u201d of crunching the analytics. Today we\u2019re going to take a closer look at a few of these tools so you\u2019ll be in [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16120,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,362],"tags":[],"class_list":{"0":"post-16116","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-social-media","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"This year we\u2019ve talked about the importance of measuring your company\u2019s social media metrics and calculating ROI. We\u2019ve also briefly mentioned that there are tools you can use to ease the, uh, \u201cburden\u201d of crunching the analytics. Today we\u2019re going to take a closer look at a few of these tools so you\u2019ll be in\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Tools for Measuring Social Media Analytics\" \/>\n\t\t<meta property=\"og:description\" content=\"This year we\u2019ve talked about the importance of measuring your company\u2019s social media metrics and calculating ROI. We\u2019ve also briefly mentioned that there are tools you can use to ease the, uh, \u201cburden\u201d of crunching the analytics. Today we\u2019re going to take a closer look at a few of these tools so you\u2019ll be in\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/social-analytics@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/social-analytics@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1124\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2017-12-13T17:11:22+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-04-07T04:06:47+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Tools for Measuring Social Media Analytics\" \/>\n\t\t<meta name=\"twitter:description\" content=\"This year we\u2019ve talked about the importance of measuring your company\u2019s social media metrics and calculating ROI. We\u2019ve also briefly mentioned that there are tools you can use to ease the, uh, \u201cburden\u201d of crunching the analytics. Today we\u2019re going to take a closer look at a few of these tools so you\u2019ll be in\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/social-analytics@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/tools-for-measuring-social-media-analytics\\\/#blogposting\",\"name\":\"Tools for Measuring Social Media Analytics\",\"headline\":\"Tools for Measuring Social Media Analytics\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/social-analytics@2x.png\",\"width\":1480,\"height\":1124},\"datePublished\":\"2017-12-13T10:11:22-05:00\",\"dateModified\":\"2018-04-06T22:06:47-04:00\",\"inLanguage\":\"fr-FR\",\"commentCount\":2,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/tools-for-measuring-social-media-analytics\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/tools-for-measuring-social-media-analytics\\\/#webpage\"},\"articleSection\":\"Data &amp; Metrics, Social Media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/tools-for-measuring-social-media-analytics\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"position\":3,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-media\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/tools-for-measuring-social-media-analytics\\\/#listItem\",\"name\":\"Tools for Measuring Social Media Analytics\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/tools-for-measuring-social-media-analytics\\\/#listItem\",\"position\":4,\"name\":\"Tools for Measuring Social Media Analytics\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/tools-for-measuring-social-media-analytics\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/tools-for-measuring-social-media-analytics\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/\",\"name\":\"Lindsay Flanagan\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1785431634\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/tools-for-measuring-social-media-analytics\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/tools-for-measuring-social-media-analytics\\\/\",\"name\":\"Tools for Measuring Social Media Analytics\",\"description\":\"This year we\\u2019ve talked about the importance of measuring your company\\u2019s social media metrics and calculating ROI. We\\u2019ve also briefly mentioned that there are tools you can use to ease the, uh, \\u201cburden\\u201d of crunching the analytics. Today we\\u2019re going to take a closer look at a few of these tools so you\\u2019ll be in\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/tools-for-measuring-social-media-analytics\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/social-analytics@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/tools-for-measuring-social-media-analytics\\\/#mainImage\",\"width\":1480,\"height\":1124},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/tools-for-measuring-social-media-analytics\\\/#mainImage\"},\"datePublished\":\"2017-12-13T10:11:22-05:00\",\"dateModified\":\"2018-04-06T22:06:47-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Tools for Measuring Social Media Analytics<\/title>\n\n","aioseo_head_json":{"title":"Outils de mesure de l'analyse des m\u00e9dias sociaux","description":"Cette ann\u00e9e, nous avons parl\u00e9 de l'importance de mesurer les param\u00e8tres des m\u00e9dias sociaux de votre entreprise et de calculer le retour sur investissement. Nous avons \u00e9galement mentionn\u00e9 bri\u00e8vement qu'il existe des outils que vous pouvez utiliser pour all\u00e9ger le \"fardeau\" de l'analyse. Aujourd'hui, nous allons examiner de plus pr\u00e8s quelques-uns de ces outils afin que vous soyez en mesure de les utiliser.","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/#blogposting","name":"Tools for Measuring Social Media Analytics","headline":"Tools for Measuring Social Media Analytics","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/social-analytics@2x.png","width":1480,"height":1124},"datePublished":"2017-12-13T10:11:22-05:00","dateModified":"2018-04-06T22:06:47-04:00","inLanguage":"fr-FR","commentCount":2,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/#webpage"},"articleSection":"Data &amp; Metrics, Social Media"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/#listItem","position":3,"name":"Social Media","item":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/#listItem","name":"Tools for Measuring Social Media Analytics"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/#listItem","position":4,"name":"Tools for Measuring Social Media Analytics","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/","name":"Lindsay Flanagan","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1785431634"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/","name":"Tools for Measuring Social Media Analytics","description":"This year we\u2019ve talked about the importance of measuring your company\u2019s social media metrics and calculating ROI. We\u2019ve also briefly mentioned that there are tools you can use to ease the, uh, \u201cburden\u201d of crunching the analytics. Today we\u2019re going to take a closer look at a few of these tools so you\u2019ll be in","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/social-analytics@2x.png","@id":"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/#mainImage","width":1480,"height":1124},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/#mainImage"},"datePublished":"2017-12-13T10:11:22-05:00","dateModified":"2018-04-06T22:06:47-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"Tools for Measuring Social Media Analytics","og:description":"This year we\u2019ve talked about the importance of measuring your company\u2019s social media metrics and calculating ROI. We\u2019ve also briefly mentioned that there are tools you can use to ease the, uh, \u201cburden\u201d of crunching the analytics. Today we\u2019re going to take a closer look at a few of these tools so you\u2019ll be in","og:url":"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/social-analytics@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/social-analytics@2x.png","og:image:width":1480,"og:image:height":1124,"article:published_time":"2017-12-13T17:11:22+00:00","article:modified_time":"2018-04-07T04:06:47+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Tools for Measuring Social Media Analytics","twitter:description":"This year we\u2019ve talked about the importance of measuring your company\u2019s social media metrics and calculating ROI. We\u2019ve also briefly mentioned that there are tools you can use to ease the, uh, \u201cburden\u201d of crunching the analytics. Today we\u2019re going to take a closer look at a few of these tools so you\u2019ll be in","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/social-analytics@2x.png"},"aioseo_meta_data":{"post_id":"16116","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:09:34","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:47","updated":"2026-03-03 15:07:18"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/\" title=\"Social Media\">Social Media<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tTools for Measuring Social Media Analytics\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Marketing","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/"},{"label":"Social Media","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/social-media\/"},{"label":"Tools for Measuring Social Media Analytics","link":"https:\/\/memberpress.com\/fr\/blog\/tools-for-measuring-social-media-analytics\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"2","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/16116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=16116"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/16116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/16120"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=16116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=16116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=16116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}