{"id":16249,"date":"2018-02-21T11:04:11","date_gmt":"2018-02-21T18:04:11","guid":{"rendered":"https:\/\/memberpress.com\/?p=16249"},"modified":"2023-08-03T11:29:10","modified_gmt":"2023-08-03T15:29:10","slug":"how-to-use-lead-magnets-and-optins","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-lead-magnets-and-optins\/","title":{"rendered":"Comment utiliser les Lead Magnets et les Optins pour d\u00e9velopper votre site d'adh\u00e9sion"},"content":{"rendered":"<p>Un excellent moyen de d\u00e9velopper votre site d'adh\u00e9sion est d'offrir aux visiteurs quelque chose en \u00e9change de leur interaction continue, par exemple un essai gratuit de votre site d'adh\u00e9sion en \u00e9change de leur adresse \u00e9lectronique.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69eb46f18e26c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69eb46f18e26c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-lead-magnets-and-optins\/#Why_You_Should_Offer_Lead_Magnets_and_Optin_Incentives\" >Pourquoi vous devriez offrir des aimants \u00e0 prospects et des incitations \u00e0 l'optin ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-lead-magnets-and-optins\/#Avoid_losing_touch_with_your_hard_earned_visitors\" >\u00c9vitez de perdre le contact avec vos visiteurs durement acquis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-lead-magnets-and-optins\/#An_opportunity_to_build_a_relationship_with_one_time_visitors\" >L'occasion d'\u00e9tablir une relation avec des visiteurs ponctuels<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-lead-magnets-and-optins\/#Types_of_Membership_Site_Lead_Magnets_and_Optin_Incentives\" >Types d'aimants \u00e0 prospects et d'incitations \u00e0 l'optin pour les sites d'adh\u00e9sion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-lead-magnets-and-optins\/#A_Digital_Download_Lead_Magnet\" >Un aimant de plomb pour le t\u00e9l\u00e9chargement num\u00e9rique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-lead-magnets-and-optins\/#A_Place_on_a_Webinar\" >Une place dans un webinaire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-lead-magnets-and-optins\/#Offer_Access_to_Locked_Content\" >Offrir un acc\u00e8s au contenu verrouill\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-lead-magnets-and-optins\/#Run_a_Free_Email_Course\" >Organiser une formation gratuite par courrier \u00e9lectronique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-lead-magnets-and-optins\/#Free_Membership_Site_Trials\" >Essais gratuits de sites d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-lead-magnets-and-optins\/#Limited_Membership_Plans\" >Plans d'adh\u00e9sion limit\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-lead-magnets-and-optins\/#Offer_a_Membership_Site_Coupon_Code\" >Proposer un code coupon pour un site d'adh\u00e9sion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-lead-magnets-and-optins\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Lorsqu'un visiteur s'inscrit \u00e0 votre essai gratuit, vous disposez de ses coordonn\u00e9es et de l'autorisation de rester en contact avec lui.<\/p>\n<p>De plus, en leur permettant d'acc\u00e9der gratuitement au contenu de votre site d'adh\u00e9sion, vous avez une excellente occasion de d\u00e9montrer la valeur de votre offre.<\/p>\n<p>Ensuite, s'ils re\u00e7oivent des messages amicaux et b\u00e9n\u00e9ficient de votre expertise, ils seront plus enclins \u00e0 s'inscrire que s'ils avaient quitt\u00e9 votre site sans jamais agir.<\/p>\n<p>Dans cet article, nous verrons pourquoi vous devriez utiliser des aimants \u00e0 prospects et des incitations \u00e0 l'opt-in. Nous donnerons \u00e9galement quelques exemples de ce que vous pouvez offrir \u00e0 votre public pour d\u00e9velopper votre site d'adh\u00e9sion.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Should_Offer_Lead_Magnets_and_Optin_Incentives\"><\/span>Pourquoi vous devriez offrir des aimants \u00e0 prospects et des incitations \u00e0 l'optin ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16250\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form.png\" alt=\"Formulaire d&#039;optin par courriel\" width=\"2000\" height=\"1216\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form.png 2000w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-300x182.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-1024x623.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-768x467.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-1536x934.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-280x170.png 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-840x511.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-1125x684.png 1125w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-1694x1030.png 1694w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-700x426.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-156x95.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-1080x657.png 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>L'objectif de l'offre d'un aimant \u00e0 prospects ou d'une incitation \u00e0 l'opt-in, ou encore d'un cadeau, est d'encourager les visiteurs du site web \u00e0 entreprendre une action qui vous aidera \u00e0 d\u00e9velopper votre site d'adh\u00e9sion.<\/p>\n<p>Cette tactique est souvent utilis\u00e9e pour persuader les visiteurs d'un site web de s'inscrire \u00e0 une liste de diffusion ou \u00e0 une lettre d'information.<\/p>\n<p>Le propri\u00e9taire du site dispose ainsi d'un moyen de rester en contact avec ces visiteurs et de leur envoyer des messages qui, esp\u00e9rons-le, les persuaderont de revenir sur le site et de consulter son contenu et ses offres.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Avoid_losing_touch_with_your_hard_earned_visitors\"><\/span>\u00c9vitez de perdre le contact avec vos visiteurs durement acquis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/memberpress.com\/fr\/marketing-tools-and-services-to-promote-your-membership-site\/\">Attirer de nouveaux visiteurs sur votre site web<\/a> n'est pas une t\u00e2che facile. Une fois qu'ils sont arriv\u00e9s, il vaut la peine de faire tout ce qui est en votre pouvoir pour rester en contact avec eux.<\/p>\n<p>Certains visiteurs sont encore en phase de recherche et pr\u00e9voient de visiter d'autres sites web similaires lorsqu'ils recherchent le contenu ou le produit ad\u00e9quat.<\/p>\n<p>M\u00eame s'ils adorent votre site web, ils ne sont peut-\u00eatre pas pr\u00eats \u00e0 s'inscrire imm\u00e9diatement, et il y a de fortes chances qu'ils ne retrouvent pas leur chemin m\u00eame s'ils le souhaitent.<\/p>\n<p>C'est pourquoi il est essentiel de les encourager \u00e0 vous communiquer leurs coordonn\u00e9es. Cela augmente consid\u00e9rablement la probabilit\u00e9 qu'ils choisissent votre site d'adh\u00e9sion et deviennent vos nouveaux membres.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"An_opportunity_to_build_a_relationship_with_one_time_visitors\"><\/span>L'occasion d'\u00e9tablir une relation avec des visiteurs ponctuels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C'est l\u00e0 qu'entrent en jeu les lead magnets et les opt-in incentives. En offrant aux visiteurs un cadeau en \u00e9change de leurs coordonn\u00e9es, vous n'avez pas \u00e0 vous soucier de transformer imm\u00e9diatement ces nouveaux visiteurs en membres payants.<\/p>\n<p>Au contraire, vous pouvez forger une relation au fil du temps, en d\u00e9montrant votre expertise et votre cr\u00e9dibilit\u00e9 afin d'\u00eatre au premier rang de leurs pr\u00e9occupations lorsqu'ils sont pr\u00eats \u00e0 faire un achat ou \u00e0 adh\u00e9rer \u00e0 un programme d'adh\u00e9sion.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Membership_Site_Lead_Magnets_and_Optin_Incentives\"><\/span>Types d'aimants \u00e0 prospects et d'incitations \u00e0 l'optin pour les sites d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Maintenant que vous savez pourquoi vous devriez envisager d'utiliser des aimants \u00e0 prospects et des incitations \u00e0 l'opt-in sur votre site d'adh\u00e9sion, parlons des types d'incitations que vous pouvez offrir aux visiteurs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Digital_Download_Lead_Magnet\"><\/span>Un aimant de plomb pour le t\u00e9l\u00e9chargement num\u00e9rique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un moyen facile de cr\u00e9er quelque chose que les visiteurs voudront entrer dans leur adresse \u00e9lectronique pour l'obtenir est un\u00a0<a href=\"https:\/\/memberpress.com\/fr\/how-to-use-ebooks-to-market-your-membership-site\/\">Livre \u00e9lectronique<\/a>.<\/p>\n<p>Bien entendu, un <em>Livre \u00e9lectronique<\/em> n'a pas besoin d'\u00eatre un roman \u00e0 succ\u00e8s ou un manuel dense en informations. Il peut simplement s'agir d'une collection de vos meilleurs contenus, regroup\u00e9s dans un PDF t\u00e9l\u00e9chargeable.<\/p>\n<p>Le document peut \u00e9galement prendre la forme d'une liste de contr\u00f4le ou d'un guide pour la r\u00e9alisation d'une t\u00e2che en rapport avec le contenu de votre site d'adh\u00e9sion. Le contenu vid\u00e9o, les fichiers audio et les logiciels peuvent \u00e9galement \u00eatre propos\u00e9s en tant qu'aimants \u00e0 prospects auxquels les visiteurs peuvent acc\u00e9der en s'inscrivant au site\u00a0<a href=\"https:\/\/memberpress.com\/fr\/how-to-run-a-successful-email-campaign\/\">votre bulletin d'information \u00e9lectronique<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Place_on_a_Webinar\"><\/span>Une place dans un webinaire<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/memberpress.com\/fr\/webinars-for-membership-sites\/\">Les webinaires sont un excellent moyen de promouvoir votre site d'adh\u00e9sion.<\/a>\u00a0et de diversifier votre contenu. Mais ils peuvent aussi \u00eatre utilis\u00e9s pour soudoyer les visiteurs !<\/p>\n<p>Une fois que vous avez obtenu leur adresse \u00e9lectronique, vous avez non seulement la possibilit\u00e9 d'envoyer du contenu \u00e0 ces visiteurs, mais aussi d'interagir avec eux pendant le webinaire et de d\u00e9montrer vos connaissances dans le domaine qui les int\u00e9resse.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Offer_Access_to_Locked_Content\"><\/span>Offrir un acc\u00e8s au contenu verrouill\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16251\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker.png\" alt=\"Verrouillage du contenu\" width=\"2000\" height=\"1008\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker.png 2000w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-300x151.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-1024x516.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-768x387.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-1536x774.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-337x170.png 337w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-840x423.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-1216x613.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-1832x923.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-700x353.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-1080x544.png 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>Un certain nombre des meilleurs plugins de formulaires d'opt-in de WordPress permettent de prot\u00e9ger facilement votre contenu afin qu'il ne soit accessible que lorsqu'un visiteur entre son adresse e-mail et s'inscrit \u00e0 votre liste de diffusion.<\/p>\n<p>C'est peut-\u00eatre la fa\u00e7on la plus simple de cr\u00e9er une incitation \u00e0 l'adh\u00e9sion, car le contenu est d\u00e9j\u00e0 pr\u00e9sent sur votre site, et vous n'avez plus qu'\u00e0 s\u00e9lectionner les parties auxquelles vous souhaitez donner acc\u00e8s.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Run_a_Free_Email_Course\"><\/span>Organiser une formation gratuite par courrier \u00e9lectronique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Il y a de fortes chances que les visiteurs soient venus sur votre site d'adh\u00e9sion pour apprendre quelque chose. Ne vous inqui\u00e9tez pas s'ils ne s'inscrivent pas tout de suite. Vous pouvez toujours les aider et leur d\u00e9montrer vos connaissances en leur offrant l'acc\u00e8s \u00e0 un cours gratuit par courrier \u00e9lectronique.<\/p>\n<p>Cette s\u00e9rie d'e-mails automatis\u00e9s pourrait couvrir un \u00e9l\u00e9ment de votre site d'adh\u00e9sion, offrant ainsi une transition agr\u00e9able vers votre contenu payant.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Free_Membership_Site_Trials\"><\/span>Essais gratuits de sites d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Offrir un acc\u00e8s gratuit \u00e0 votre contenu premium pour une dur\u00e9e limit\u00e9e est une autre fa\u00e7on d'utiliser les aimants \u00e0 prospects et les incitations \u00e0 l'opt-in pour d\u00e9velopper votre site d'adh\u00e9sion.<\/p>\n<p>Non seulement vous obtenez l'autorisation d'envoyer \u00e0 vos nouveaux abonn\u00e9s des informations sur votre site d'adh\u00e9sion, mais ils peuvent \u00e9galement voir de leurs propres yeux comment votre contenu peut les aider.<\/p>\n<p>Si vous \u00eates convaincu - et vous devriez l'\u00eatre - que le contenu de votre site d'affiliation est si bon que les utilisateurs seront heureux de payer une fois qu'ils l'auront vu, offrir un essai gratuit est une excellente fa\u00e7on d'inciter les visiteurs \u00e0 agir sur votre site, plut\u00f4t que de cliquer sur le bouton Pr\u00e9c\u00e9dent.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Limited_Membership_Plans\"><\/span>Plans d'adh\u00e9sion limit\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Il y a parfois des raisons pour lesquelles vous ne souhaitez pas offrir un acc\u00e8s gratuit \u00e0 votre site d'adh\u00e9sion, m\u00eame \u00e0 titre d'essai.<\/p>\n<p>Peut-\u00eatre ne voulez-vous pas courir le risque de d\u00e9valoriser votre contenu en le rendant librement accessible. Ou bien vous estimez que vous avez travaill\u00e9 trop dur sur votre projet pour permettre \u00e0 d'autres d'y acc\u00e9der gratuitement.<\/p>\n<p>Quelles que soient vos raisons, une bonne alternative \u00e0 l'offre d'un essai gratuit est d'ajouter un niveau de prix inf\u00e9rieur \u00e0 votre offre.\u00a0<a href=\"https:\/\/memberpress.com\/fr\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">autres plans d'adh\u00e9sion<\/a>.<\/p>\n<p>Ce plan d'adh\u00e9sion peut \u00eatre plus court que vos autres plans, par exemple une p\u00e9riode d'essai de sept jours, ou ne donner acc\u00e8s qu'\u00e0 une petite partie de votre site d'adh\u00e9sion, par exemple un module de votre programme.<\/p>\n<p>Un prix moins \u00e9lev\u00e9 peut inciter les visiteurs int\u00e9ress\u00e9s \u00e0 franchir le pas et \u00e0 s'inscrire.<\/p>\n<p>C'est particuli\u00e8rement vrai si vous n'avez pas beaucoup de\u00a0<a href=\"https:\/\/memberpress.com\/fr\/improve-membership-site-conversions-with-these-trust-factors\/\">signaux de confiance sur votre site web<\/a>. En outre, l'acc\u00e8s limit\u00e9 \u00e0 votre contenu devrait suffire \u00e0 d\u00e9montrer que vous \u00eates l'expert que vous pr\u00e9tendez \u00eatre et que votre contenu vaut la peine d'\u00eatre pay\u00e9.<\/p>\n<p>Vous pouvez utiliser le pouvoir de la raret\u00e9 pour accro\u00eetre l'int\u00e9r\u00eat pour ces plans d'adh\u00e9sion \u00e0 l'essai en ne les mettant \u00e0 disposition que pour des p\u00e9riodes limit\u00e9es.<\/p>\n<p><a href=\"https:\/\/memberpress.com\/fr\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">Un bon plugin de construction de pages<\/a> comme Beaver Builder permet d'ajouter facilement des comptes \u00e0 rebours \u00e0 votre site web.<\/p>\n<p>Avec la <a href=\"https:\/\/memberpress.com\/fr\/addons\/beaver-builder\/\">MemberPress Beaver Builder add-on<\/a>Vous pouvez \u00e9galement ajouter une r\u00e8gle MemberPress \u00e0 votre compte \u00e0 rebours afin que seuls certains segments de votre public puissent le voir.<\/p>\n<p>Par exemple, vous pouvez mettre en place une r\u00e8gle autorisant uniquement les non-membres ou les membres de base \u00e0 voir un compte \u00e0 rebours promotionnel sp\u00e9cial pour un abonnement premium \u00e0 prix r\u00e9duit.<\/p>\n<p>Cela permettra \u00e9galement d'\u00e9viter que les membres premium r\u00e9cemment inscrits ne se sentent frustr\u00e9s ou d\u00e9\u00e7us d'avoir manqu\u00e9 une offre sp\u00e9ciale.<\/p>\n<p>En veillant \u00e0 ce que seuls les non-membres ou les membres de base puissent voir la promotion, vous maintenez la valeur per\u00e7ue de l'adh\u00e9sion premium et honorez l'engagement pris par ceux qui se sont d\u00e9j\u00e0 inscrits au prix normal.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Offer_a_Membership_Site_Coupon_Code\"><\/span>Proposer un code coupon pour un site d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16253\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon.png\" alt=\"Coupon MemberPress\" width=\"2000\" height=\"1115\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon.png 2000w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-300x167.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-1024x571.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-768x428.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-1536x856.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-305x170.png 305w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-840x468.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-1216x678.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-1832x1021.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-700x390.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-1080x602.png 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>Les plugins d'adh\u00e9sion WordPress de haute qualit\u00e9 tels que MemberPress permettent de\u00a0<a href=\"https:\/\/memberpress.com\/fr\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\">cr\u00e9er et proposer des coupons de r\u00e9duction<\/a> simple. 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Et lorsque vous utilisez les bons outils, tels qu'un bon plugin d'opt-in et un service de newsletter, vous pouvez constater que l'ensemble du processus est beaucoup plus facile \u00e0 mettre en \u0153uvre que vous ne le pensiez.<\/p>\n<p><em>Quelle incitation offrirez-vous \u00e0 votre public pour qu'il interagisse avec vous et votre site d'adh\u00e9sion ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>One great way to grow your membership site is to offer visitors something in exchange for their continued interaction, such as a free trial at your membership site in exchange for their email address. Once a visitor signs up for your free trial, you\u2019ve got their contact information as well as permission to keep in [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":16281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[169],"class_list":{"0":"post-16249","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-email-marketing","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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