{"id":16299,"date":"2018-03-07T11:11:54","date_gmt":"2018-03-07T18:11:54","guid":{"rendered":"https:\/\/memberpress.com\/?p=16299"},"modified":"2024-05-20T15:02:11","modified_gmt":"2024-05-20T19:02:11","slug":"one-tool-to-rule-them-all-google-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/one-tool-to-rule-them-all-google-analytics\/","title":{"rendered":"Un outil pour tous les gouverner : Google Analytics"},"content":{"rendered":"<p>Google Analytics. Vous avez d\u00e9j\u00e0 entendu ce nom, n'est-ce pas ? Si ce n'est pas le cas - et peut-\u00eatre m\u00eame si c'est le cas - vous vous demandez probablement ce que c'est, ce qu'il fait et comment il peut aider votre entreprise. Plus important encore, apr\u00e8s avoir lu cet article, vous vous demanderez pourquoi vous ne l'utilisez pas d\u00e9j\u00e0.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a1006cccf4ac\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1006cccf4ac\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/one-tool-to-rule-them-all-google-analytics\/#What_It_Does\" >Ce qu'il fait<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/one-tool-to-rule-them-all-google-analytics\/#So_How_Does_It_Work\" >Comment cela fonctionne-t-il ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/one-tool-to-rule-them-all-google-analytics\/#All_About_That_Data\" >Tout savoir sur les donn\u00e9es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/one-tool-to-rule-them-all-google-analytics\/#Quick_Tip\" >Conseil rapide<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>En r\u00e9sum\u00e9, Google Analytics est l'outil des outils d'analyse. Ce collecteur de donn\u00e9es complet vous aide \u00e0 analyser toutes les donn\u00e9es de votre site web en un seul endroit afin que vous puissiez mesurer le plus efficacement possible le retour sur investissement de votre marketing. Et, comme nous l'avons montr\u00e9 dans plusieurs de nos articles, il est plus qu'important de rester \u00e0 la pointe de l'analyse de votre site web. Elle vous aide \u00e0 comprendre comment gagner des prospects et, une fois que vous les avez, \u00e0 conna\u00eetre leur comportement afin de les conserver et de les transformer en clients. Google Analytics et les donn\u00e9es qu'il recueille vous permettent de savoir o\u00f9 d\u00e9penser votre budget publicitaire, quel type de contenu trouve un \u00e9cho aupr\u00e8s de votre public et d'o\u00f9 vient ce public. Et devinez quoi ? C'est gratuit !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_It_Does\"><\/span>Ce qu'il fait<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Comme on pourrait \u00e9crire des volumes sur le pass\u00e9, le pr\u00e9sent et l'avenir de Google Analytics - et, honn\u00eatement, probablement sur l'avenir de Google Analytics - on pourrait \u00e9crire des volumes sur le pass\u00e9, le pr\u00e9sent et l'avenir de Google Analytics. <em>avoir<\/em> Notre objectif est de vous donner une connaissance pratique de ce qu'il fait et de la mani\u00e8re de l'utiliser. Consid\u00e9rez cet article comme un guichet unique pour apprendre les bases.<\/p>\n\n\n\n<p>L'atout majeur de Google Analytics est qu'il vous permet de savoir d'o\u00f9 viennent vos clients en collectant des donn\u00e9es et en proposant des rapports utiles. Les prospects et les clients proviennent de l'ensemble du web, qu'ils soient dirig\u00e9s par un message sur les m\u00e9dias sociaux, un lien partag\u00e9 ou m\u00eame des sources hors ligne telles qu'un panneau d'affichage, une publicit\u00e9 \u00e0 la radio ou \u00e0 la t\u00e9l\u00e9vision, ou encore un contact en personne ou une recommandation. Analytics collecte toutes ces informations pour vous et cr\u00e9e des rapports sur le volume de trafic que re\u00e7oit votre site et sur la provenance de ce trafic (et m\u00eame sur sa destination !). Ces donn\u00e9es pr\u00e9cieuses peuvent \u00eatre utilis\u00e9es pour calculer votre retour sur investissement pour chaque type de marketing en ligne, et vous pouvez m\u00eame les relier \u00e0 vos efforts de marketing hors ligne pour obtenir une vue d'ensemble du comportement de vos clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_How_Does_It_Work\"><\/span>Comment cela fonctionne-t-il ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Analytics suit toutes ces donn\u00e9es impressionnantes gr\u00e2ce \u00e0 un code de suivi unique que vous ins\u00e9rez dans votre site web apr\u00e8s avoir configur\u00e9 Google Analytics. Veillez simplement \u00e0 le configurer sous votre compte Google principal. Par exemple, si vous poss\u00e9dez deux comptes Google, l'un pour votre usage personnel et l'autre pour votre activit\u00e9 professionnelle, vous devrez l'\u00e9tablir sous le compte professionnel. Vous pouvez \u00e9galement cr\u00e9er un compte sp\u00e9cifique pour Analytics.<\/p>\n\n\n\n<p>Une fois connect\u00e9, allez dans l'onglet Admin, nommez le compte (nom de votre entreprise), puis indiquez le nom de votre site web et sp\u00e9cifiez l'URL. Google Analytics vous fournit un code de suivi unique que vous installez ensuite sur votre site web (remarque : vous devez l'installer sur chaque page de votre site web afin de pouvoir suivre les donn\u00e9es de toutes ces pages). Ce code de suivi fait tout le travail de collecte de donn\u00e9es en suivant les visiteurs qui viennent sur votre site.<\/p>\n\n\n\n<p>Si vous ne savez pas comment installer Google Analytics sur votre site, consultez la rubrique <a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=3544906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">centre d'assistance<\/a>o\u00f9 vous trouverez une myriade de conseils pour l'installation et l'utilisation de l'outil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"All_About_That_Data\"><\/span>Tout savoir sur les donn\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Il existe deux termes fondamentaux que vous devez conna\u00eetre lorsque vous commencez \u00e0 utiliser Google Analytics : les dimensions et les mesures.<\/p>\n\n\n\n<p><strong>Dimensions<\/strong> d\u00e9crire ce que sont vos donn\u00e9es :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>localisation g\u00e9ographique<\/li>\n\n\n\n<li>donn\u00e9es d\u00e9mographiques<\/li>\n\n\n\n<li>sources de trafic<\/li>\n\n\n\n<li>pages d'atterrissage<\/li>\n<\/ul>\n\n\n\n<p><strong>M\u00e9triques<\/strong> mesurer vos donn\u00e9es, telles que<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>nombre de visites<\/li>\n\n\n\n<li>pages par visite<\/li>\n\n\n\n<li>taux de conversion<\/li>\n\n\n\n<li>taux de rebond<\/li>\n<\/ul>\n\n\n\n<p>Ces donn\u00e9es sont ensuite organis\u00e9es en ABC (ou \"AAABC\", mais ce n'est pas aussi joli) :<\/p>\n\n\n\n<p><strong>Acquisitions<\/strong>: mesures <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\">trafic et vous indique le nombre de visites sur votre site web<\/a> est en train de recevoir.<br><strong>Public<\/strong>: il permet de savoir qui est votre public et quels sont ses traits de caract\u00e8re.<br><strong>Publicit\u00e9<\/strong>: vous permet de passer en revue vos campagnes de publicit\u00e9 en ligne.<br><strong>Comportement<\/strong>: enregistre le comportement des visiteurs sur votre site, par exemple les pages qu'ils consultent et les actions qu'ils effectuent sur ces pages.<br><strong>Conversions<\/strong>: suit les actions que les visiteurs effectuent sur votre site web et qui les convertissent en clients (inscription \u00e0 une lettre d'information, achat d'un produit, etc.)<\/p>\n\n\n\n<p>Les domaines susmentionn\u00e9s comportent plusieurs rapports dans leurs sections respectives, mais l'examen de tous ces rapports n\u00e9cessiterait un article beaucoup plus long. C'est pourquoi, dans le cadre de cet article, nous allons nous concentrer sur les trois principaux domaines, le o\u00f9, le quoi et le comment : les acquisitions, le comportement et les conversions.<\/p>\n\n\n\n<p><strong>Acquisitions<\/strong><br>Ces rapports vous permettent de savoir d'o\u00f9 vient le trafic de votre site web et comment il est arriv\u00e9 sur votre site. Les rapports sur les acquisitions vous indiquent le nombre de sessions acquises par votre site, le taux de rebond (qui est le nombre d'utilisateurs de votre site), le nombre d'utilisateurs de votre site et le nombre d'utilisateurs de votre site. <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">d\u00e9fini<\/a> ) de ces visiteurs, ainsi que les principales sources de conversion (m\u00e9dias sociaux, lettres d'information, moteurs de recherche, etc.) Lorsque vous configurez Analytics, vous pouvez ajouter les \u00e9l\u00e9ments suivants <a href=\"https:\/\/www.shivarweb.com\/10007\/using-url-parameter-builder\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Param\u00e8tres UTM<\/a> \u00e0 votre code unique. Ces param\u00e8tres sont des balises suppl\u00e9mentaires \u00e0 la fin du code qui donnent \u00e0 Analytics plus d'informations sur vos liens, ce qui lui permet de vous fournir des donn\u00e9es plus sp\u00e9cifiques.<\/p>\n\n\n\n<p><strong>Comportement<\/strong><br>Ces rapports vous indiquent ce que font vos visiteurs lorsqu'ils visitent votre site web. Ils vous permettent de savoir si le contenu de votre site trouve un \u00e9cho aupr\u00e8s de votre public et l'incite \u00e0 passer \u00e0 l'action. Vous pouvez voir le nombre de consultations de chacune des pages de votre site, le nombre de consultations uniques (combien de fois un nouveau visiteur consulte une page plut\u00f4t qu'un visiteur qui consulte la page plusieurs fois), le taux de rebond et le pourcentage de m\u00e9triques de sortie. Vous pouvez \u00e9galement consulter le flux de comportement, qui vous montre le parcours typique d'un visiteur sur votre site, de l'entr\u00e9e \u00e0 la sortie.<\/p>\n\n\n\n<p><strong>Conversions<\/strong><br>Ces <a href=\"https:\/\/memberpress.com\/fr\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\">Les rapports permettent de comprendre l'efficacit\u00e9 de votre site<\/a> est de convertir les visiteurs en prospects ou en clients. En fait, c'est ce \u00e0 quoi aboutissent toutes les donn\u00e9es : convertir un visiteur en prospect ou en client. Dans cette section, vous pouvez consulter quatre rapports : objectifs, commerce \u00e9lectronique, canal multifunnel et attribution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Tip\"><\/span>Conseil rapide<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Il est facile de se sentir d\u00e9pass\u00e9 par l'\u00e9normit\u00e9 d'Analytics et de toutes ses possibilit\u00e9s. Alors que vous commencez \u00e0 vous y plonger, l'une des principales choses \u00e0 retenir est que la meilleure fa\u00e7on d'examiner et d'utiliser les donn\u00e9es que vous avez recueillies est de toujours garder \u00e0 l'esprit les objectifs de votre site web. Et devinez quoi ! Google Analytics vous permet \u00e9galement de d\u00e9finir des objectifs et d'en assurer le suivi. Dans votre compte Analytics, il vous suffit d'aller dans Admin, puis de s\u00e9lectionner Objectifs. Si vous visez un certain nombre de conversions, n'h\u00e9sitez pas \u00e0 utiliser les mod\u00e8les d'objectifs de Google et \u00e0 effectuer un suivi !<\/p>\n\n\n\n<p><em>Quelle est la suite \u00e0 donner \u00e0 nos articles sur Google Analytics ? Quel type d'information vous serait le plus utile si vous commenciez \u00e0 l'utiliser ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Google Analytics peut transformer votre site d'adh\u00e9sion. Apprenez \u00e0 suivre, analyser et optimiser facilement.<\/p>","protected":false},"author":3121,"featured_media":16305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,94],"tags":[],"class_list":{"0":"post-16299","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-marketing","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Maximize your website\u2019s performance with Google Analytics. 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You\u2019ve heard the name, right? If you haven\u2019t\u2014and maybe even if you have\u2014you\u2019re probably wondering what it is, what it does, and how it can help your business. More importantly, after you\u2019ve read this post, you\u2019ll wonder why you\u2019re not already using it.<\/p>","content":[{"type":"text","data":"Google Analytics. You\u2019ve heard the name, right? If you haven\u2019t\u2014and maybe even if you have\u2014you\u2019re probably wondering what it is, what it does, and how it can help your business. More importantly, after you\u2019ve read this post, you\u2019ll wonder why you\u2019re not already using it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In a nutshell, Google Analytics is the tool of analytics tools. This all-encompassing data-gatherer helps you analyze all your website data in one place so you can most efficiently measure your marketing ROI. And, as we\u2019ve shown in several of our posts, staying on top of your web analytics is beyond important. It helps you understand how to gain leads and, once you\u2019ve got them, what their behaviors are so you can keep them and turn them into customers. Google Analytics and the data it gathers lets you see where to spend your advertising dollars, what type of content is resonating with your audience, and where that audience is coming from. And guess what? It\u2019s free!<\/p>","content":[{"type":"text","data":"In a nutshell, Google Analytics is the tool of analytics tools. This all-encompassing data-gatherer helps you analyze all your website data in one place so you can most efficiently measure your marketing ROI. And, as we\u2019ve shown in several of our posts, staying on top of your web analytics is beyond important. It helps you understand how to gain leads and, once you\u2019ve got them, what their behaviors are so you can keep them and turn them into customers. Google Analytics and the data it gathers lets you see where to spend your advertising dollars, what type of content is resonating with your audience, and where that audience is coming from. And guess what? It\u2019s free!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">What It Does<\/h3>","content":"Ce qu'il fait","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Since volumes could be written about the past, present, and future of Google Analytics\u2014and, honestly, probably <em>have<\/em> been written if you do a quick online search\u2014our goal is to give you a working knowledge of what it does and how to use it. Consider this article your one-stop shop for learning the basics.<\/p>","content":[{"type":"text","data":"Since volumes could be written about the past, present, and future of Google Analytics\u2014and, honestly, probably <em>have<\/em> been written if you do a quick online search\u2014our goal is to give you a working knowledge of what it does and how to use it. Consider this article your one-stop shop for learning the basics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Perhaps the best thing about Google Analytics is that it helps you track where your customers are coming from by collecting data and offering useful reports. Leads and customers come from all over the web, whether directed by a social media post, a shared link, and even offline sources such as a billboard, radio or television ad, or an in-person contact or referral. Analytics gathers all of this info for you and creates reports on how much traffic your site is getting and where that traffic is coming from (and even where they\u2019re going!). This invaluable data can be used to calculate your ROI for every type of online marketing, and you can even connect it to your offline marketing efforts to get an overall view of your customers\u2019 behavior.<\/p>","content":[{"type":"text","data":"Perhaps the best thing about Google Analytics is that it helps you track where your customers are coming from by collecting data and offering useful reports. Leads and customers come from all over the web, whether directed by a social media post, a shared link, and even offline sources such as a billboard, radio or television ad, or an in-person contact or referral. Analytics gathers all of this info for you and creates reports on how much traffic your site is getting and where that traffic is coming from (and even where they\u2019re going!). This invaluable data can be used to calculate your ROI for every type of online marketing, and you can even connect it to your offline marketing efforts to get an overall view of your customers\u2019 behavior."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">So, How Does It Work?<\/h3>","content":"Comment cela fonctionne-t-il ?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Analytics tracks all this awesome data by a unique tracking code you insert in your website after you set Google Analytics up, and setting it up is pretty easy. Just make sure you set it up under your main Google account. For example, if you have two Google accounts, one for personal use and one for business, you\u2019ll want to establish it under the business account. Alternatively, you can create an account specifically for Analytics.<\/p>","content":[{"type":"text","data":"Analytics tracks all this awesome data by a unique tracking code you insert in your website after you set Google Analytics up, and setting it up is pretty easy. Just make sure you set it up under your main Google account. For example, if you have two Google accounts, one for personal use and one for business, you\u2019ll want to establish it under the business account. Alternatively, you can create an account specifically for Analytics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you sign in, go to the Admin tab, name the account (your company\u2019s name), then put in your website\u2019s name and specify the URL. Google Analytics provides you with a unique tracking code you will then install on your website (note: you\u2019ll want to install it on every page of your website so you can track data from all those pages). This tracking code does all the data-gathering work by tracking visitors who come to your site.<\/p>","content":[{"type":"text","data":"Once you sign in, go to the Admin tab, name the account (your company\u2019s name), then put in your website\u2019s name and specify the URL. Google Analytics provides you with a unique tracking code you will then install on your website (note: you\u2019ll want to install it on every page of your website so you can track data from all those pages). This tracking code does all the data-gathering work by tracking visitors who come to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you\u2019re unsure how to install Google Analytics on your site, check out the <a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=3544906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">help center<\/a>, where you\u2019ll find a myriad of tips for installing and using the tool.<\/p>","content":[{"type":"text","data":"If you\u2019re unsure how to install Google Analytics on your site, check out the <a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=3544906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">help center<\/a>, where you\u2019ll find a myriad of tips for installing and using the tool."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">All About That Data<\/h3>","content":"Tout savoir sur les donn\u00e9es","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>There are two foundational terms you\u2019ll want to be aware of when you start with Google Analytics: dimensions and metrics.<\/p>","content":[{"type":"text","data":"There are two foundational terms you\u2019ll want to be aware of when you start with Google Analytics: dimensions and metrics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Dimensions<\/strong> describe what your data is:<\/p>","content":[{"type":"text","data":"<strong>Dimensions<\/strong> describe what your data is:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>geographic location<\/li>\n\n\n\n<li>demographics<\/li>\n\n\n\n<li>traffic sources<\/li>\n\n\n\n<li>landing pages<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>localisation g\u00e9ographique<\/li>\n\n\n\n<li>donn\u00e9es d\u00e9mographiques<\/li>\n\n\n\n<li>sources de trafic<\/li>\n\n\n\n<li>pages d'atterrissage<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>geographic location<\/li>","content":"localisation g\u00e9ographique","data":{"text":"geographic location"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>demographics<\/li>","content":"donn\u00e9es d\u00e9mographiques","data":{"text":"demographics"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>traffic sources<\/li>","content":"sources de trafic","data":{"text":"traffic sources"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>landing pages<\/li>","content":"pages d'atterrissage","data":{"text":"landing pages"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Metrics<\/strong> measure your data, such as:<\/p>","content":[{"type":"text","data":"<strong>Metrics<\/strong> measure your data, such as:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>number of visits<\/li>\n\n\n\n<li>pages per visit<\/li>\n\n\n\n<li>conversion rate<\/li>\n\n\n\n<li>bounce rate<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>nombre de visites<\/li>\n\n\n\n<li>pages par visite<\/li>\n\n\n\n<li>taux de conversion<\/li>\n\n\n\n<li>taux de rebond<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>number of visits<\/li>","content":"nombre de visites","data":{"text":"number of visits"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>pages per visit<\/li>","content":"pages par visite","data":{"text":"pages per visit"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>conversion rate<\/li>","content":"taux de conversion","data":{"text":"conversion rate"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>bounce rate<\/li>","content":"taux de rebond","data":{"text":"bounce rate"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>That data is then organized into ABCs (or \u201cAAABC,\u201d but that doesn\u2019t quite look as good):<\/p>","content":[{"type":"text","data":"That data is then organized into ABCs (or \u201cAAABC,\u201d but that doesn\u2019t quite look as good):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Acquisitions<\/strong>: measures <a href=\"https:\/\/memberpress.com\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\">traffic and tells you how many visits your website<\/a> is getting.<br><strong>Audience<\/strong>: provides insight into who your audience is and what their particular traits are.<br><strong>Advertising<\/strong>: lets you review your online advertising campaigns.<br><strong>Behavior<\/strong>: records website visitors\u2019 behavior on your site, such as which pages they are going to and what actions are being taken on those pages.<br><strong>Conversions<\/strong>: tracks the actions visitors complete on your website that convert them into customers (signing up for a newsletter, purchasing a product, etc.).<\/p>","content":[{"type":"text","data":"<strong>Acquisitions<\/strong>: measures <a href=\"https:\/\/memberpress.com\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\">traffic and tells you how many visits your website<\/a> is getting.<br><strong>Audience<\/strong>: provides insight into who your audience is and what their particular traits are.<br><strong>Advertising<\/strong>: lets you review your online advertising campaigns.<br><strong>Behavior<\/strong>: records website visitors\u2019 behavior on your site, such as which pages they are going to and what actions are being taken on those pages.<br><strong>Conversions<\/strong>: tracks the actions visitors complete on your website that convert them into customers (signing up for a newsletter, purchasing a product, etc.)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The above areas have several reports within their sections, but going into all of these reports would require a much longer post. That\u2019s why, for this article\u2019s purpose, we\u2019re going to focus on the top three areas, the where, what, and how: acquisitions, behavior, and conversions.<\/p>","content":[{"type":"text","data":"The above areas have several reports within their sections, but going into all of these reports would require a much longer post. That\u2019s why, for this article\u2019s purpose, we\u2019re going to focus on the top three areas, the where, what, and how: acquisitions, behavior, and conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Acquisitions<\/strong><br>These reports help you track where your website traffic is coming from and how exactly it got to your site. Acquisitions reports show you how many sessions your site has acquired, the bounce rate (which is <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">defined<\/a> as \u201csingle-page sessions\u201d) of those visitors, and the top places conversions are coming from (social media, newsletters, search engines, etc.). When you set Analytics up, you can add <a href=\"https:\/\/www.shivarweb.com\/10007\/using-url-parameter-builder\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">UTM parameters<\/a> to your unique code. These parameters are additional tags at the end of the code that give Analytics more information about your links, allowing it to provide you with more specific data.<\/p>","content":[{"type":"text","data":"<strong>Acquisitions<\/strong><br>These reports help you track where your website traffic is coming from and how exactly it got to your site. Acquisitions reports show you how many sessions your site has acquired, the bounce rate (which is <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">defined<\/a> as \u201csingle-page sessions\u201d) of those visitors, and the top places conversions are coming from (social media, newsletters, search engines, etc.). When you set Analytics up, you can add <a href=\"https:\/\/www.shivarweb.com\/10007\/using-url-parameter-builder\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">UTM parameters<\/a> to your unique code. These parameters are additional tags at the end of the code that give Analytics more information about your links, allowing it to provide you with more specific data."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Behavior<\/strong><br>These reports tell you what your visitors are up to when on your website. And they\u2019ll let you know if the content on your site is not only resonating with audiences but leading them to take action. You can see how many views each of your site\u2019s pages has, how many of those page views are unique (how many times a new visitor looks at a page rather than one visitor looking at the page multiple times), bounce rate, and the percentage of exit metrics. You can also see the Behavior Flow, which shows you a visitor\u2019s typical path on your site, from entrance to exit.<\/p>","content":[{"type":"text","data":"<strong>Behavior<\/strong><br>These reports tell you what your visitors are up to when on your website. And they\u2019ll let you know if the content on your site is not only resonating with audiences but leading them to take action. You can see how many views each of your site\u2019s pages has, how many of those page views are unique (how many times a new visitor looks at a page rather than one visitor looking at the page multiple times), bounce rate, and the percentage of exit metrics. You can also see the Behavior Flow, which shows you a visitor\u2019s typical path on your site, from entrance to exit."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Conversions<\/strong><br>These <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\">reports are all about understanding how effective your site<\/a> is at converting visitors into leads or clients. Basically, this is what all the data adds up to: converting a visitor to become a lead or a customer. In this section, you can review four reports: goals, e-commerce, multifunnel channel, and attribution.<\/p>","content":[{"type":"text","data":"<strong>Conversions<\/strong><br>These <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\">reports are all about understanding how effective your site<\/a> is at converting visitors into leads or clients. Basically, this is what all the data adds up to: converting a visitor to become a lead or a customer. In this section, you can review four reports: goals, e-commerce, multifunnel channel, and attribution."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Quick Tip<\/h3>","content":"Conseil rapide","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>It\u2019s easy to feel overwhelmed by the enormity of Analytics and all its capabilities. As you start to dip your toes in, one of the main things to remember is that the best way to review and actually use the data you\u2019ve gathered is to always keep your website goals in mind. And guess what! Google Analytics lets you set and track goals, too. In your Analytics account, just go to Admin, then select Goals. If you\u2019re shooting for a certain number of conversions, be sure to take advantage of Google\u2019s goal templates, and get tracking!<\/p>","content":[{"type":"text","data":"It\u2019s easy to feel overwhelmed by the enormity of Analytics and all its capabilities. As you start to dip your toes in, one of the main things to remember is that the best way to review and actually use the data you\u2019ve gathered is to always keep your website goals in mind. And guess what! Google Analytics lets you set and track goals, too. In your Analytics account, just go to Admin, then select Goals. If you\u2019re shooting for a certain number of conversions, be sure to take advantage of Google\u2019s goal templates, and get tracking!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Where should we go from here with our Google Analytics articles? What kind of information would you find most helpful as you start using it? Let us know in the comments below.<\/em><\/p>","content":[{"type":"text","data":"<em>Where should we go from here with our Google Analytics articles? What kind of information would you find most helpful as you start using it? Let us know in the comments below.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/16299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=16299"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/16299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/16305"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=16299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=16299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=16299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}