{"id":16300,"date":"2018-03-14T10:29:08","date_gmt":"2018-03-14T16:29:08","guid":{"rendered":"https:\/\/memberpress.com\/?p=16300"},"modified":"2024-09-18T14:12:13","modified_gmt":"2024-09-18T18:12:13","slug":"the-lowdown-on-backlinks-what-they-are-and-why-you-need-them","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/","title":{"rendered":"L'essentiel sur les backlinks : Ce qu'ils sont et pourquoi vous en avez besoin"},"content":{"rendered":"<p>Parmi les nombreux \u00e9l\u00e9ments qui composent l'optimisation pour les moteurs de recherche (SEO), les liens retour sont l'un des plus difficiles \u00e0 comprendre et peut-\u00eatre m\u00eame \u00e0 obtenir. Les liens retour font partie du r\u00e9f\u00e9rencement hors site qui, pour rappel, consiste \u00e0 promouvoir votre site web sur des plateformes ext\u00e9rieures (comme les m\u00e9dias sociaux). Ces petits bijoux persuadent les utilisateurs de visiter votre site afin qu'il soit mieux class\u00e9 dans les r\u00e9sultats des moteurs de recherche. Les liens retour sont un type de promotion consid\u00e9r\u00e9 par les moteurs de recherche comme un vote de confiance, pour ainsi dire, de la part d'autres sites web, indiquant que votre site est digne de confiance et que votre contenu est utile. En bref, il s'agit d'un site web qui se porte garant d'un autre.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d5bfd7593a6\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d5bfd7593a6\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#Backlink_Basics\" >Les bases du backlink<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#Why_You_Need_Backlinks\" >Pourquoi vous avez besoin de backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#How_to_Earn_Backlinks\" >Comment gagner des backlinks<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Cela semble simple ? En th\u00e9orie, oui. En pratique, c'est un peu plus compliqu\u00e9.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Backlink_Basics\"><\/span>Les bases du backlink<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Il y a plusieurs choses \u00e0 savoir d'embl\u00e9e sur les backlinks et leur fonctionnement. Tout d'abord, tous les backlinks ne sont pas \u00e9gaux. Il existe des liens sans suivi, des liens avec suivi, des liens de faible qualit\u00e9 et des liens internes. Conna\u00eetre la diff\u00e9rence entre ces diff\u00e9rents types de liens peut vous aider \u00e0 comprendre comment recevoir - et donner - ces votes de confiance en ligne.<\/p>\n<p><strong>Pas de suivi<\/strong>: Lorsque vous cr\u00e9ez un lien vers un site que vous ne consid\u00e9rez pas comme fiable ou auquel vous ne voulez pas donner un vote de confiance, vous pouvez ajouter une balise \"no-follow\" \u00e0 la fin du code du lien retour. Pour ce faire, proc\u00e9dez comme suit <a href=\"https:\/\/amylynnandrews.com\/nofollow-link\/\" target=\"_blank\" rel=\"noopener noreferrer\">ajouter la balise no-follow<\/a> dans le code HTML. Cela indique aux moteurs de recherche que m\u00eame si vous cr\u00e9ez un lien vers un autre site web, vous ne vous portez pas garant du contenu de ce site. Lorsque vous cr\u00e9ez un lien vers un site dont vous ne voulez pas vous porter garant, vous devez ajouter le code \u00e0 vos liens, faute de quoi ils seront consid\u00e9r\u00e9s par d\u00e9faut comme des liens do-follow.<\/p>\n<p><strong>Do-follow<\/strong>: Lorsque vous cr\u00e9ez un lien retour vers un site web, vous indiquez aux moteurs de recherche que vous pouvez vous porter garant de son contenu et que vous lui accordez un vote de confiance. Comme indiqu\u00e9 pr\u00e9c\u00e9demment, les liens sont, par d\u00e9faut, do-follow. Il n'est donc pas n\u00e9cessaire de leur ajouter quoi que ce soit pour les rendre do-follow (en d'autres termes, il n'est pas n\u00e9cessaire d'utiliser la balise do-follow).<\/p>\n<p><strong>Liens de faible qualit\u00e9<\/strong>: Vous pouvez \u00eatre tent\u00e9 d'acheter des backlinks pour am\u00e9liorer votre r\u00e9f\u00e9rencement, mais ce n'est g\u00e9n\u00e9ralement pas une bonne id\u00e9e et cela vous reviendra tr\u00e8s probablement en pleine figure. Ces liens de mauvaise qualit\u00e9 proviennent de sources peu fiables, comme les spams et les sites automatis\u00e9s. Vous ne voulez pas que ces types de sites \u00e9tablissent des liens avec le v\u00f4tre. Par cons\u00e9quent, comme nous le verrons plus loin, n'achetez jamais de backlinks car, le plus souvent, c'est le type de liens que vous obtiendrez si vous les achetez.<\/p>\n<p><strong>Liens internes<\/strong>: Ces liens font partie du r\u00e9f\u00e9rencement sur site car ils se trouvent \u00e0 l'int\u00e9rieur de votre site et relient les pages de votre domaine. Les liens vers d'autres pages ou articles de blog de votre site permettent non seulement aux internautes de trouver davantage de contenu, mais aussi aux moteurs de recherche d'indexer vos articles et de r\u00e9duire le taux de rebond des visiteurs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_You_Need_Backlinks\"><\/span>Pourquoi vous avez besoin de backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Maintenant que vous savez ce que sont les backlinks, voyons pourquoi vous en avez besoin. Encore une fois, les backlinks font partie de votre strat\u00e9gie de r\u00e9f\u00e9rencement, et le r\u00e9f\u00e9rencement est, comme nous l'avons dit dans un pr\u00e9c\u00e9dent article, une strat\u00e9gie de r\u00e9f\u00e9rencement. <a href=\"https:\/\/memberpress.com\/fr\/what-is-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">poste<\/a>Le r\u00e9f\u00e9rencement est le processus par lequel vous rendez votre site suffisamment attrayant pour les algorithmes d'un moteur de recherche afin qu'il apparaisse dans les r\u00e9sultats. Votre site sera \"remarqu\u00e9\" par les algorithmes des moteurs de recherche si vous respectez certaines r\u00e8gles et meilleures pratiques en mati\u00e8re de r\u00e9f\u00e9rencement, et les liens retour sont l'une de ces (nombreuses) pratiques.<\/p>\n<p>Les backlinks aident votre site \u00e0 se faire conna\u00eetre :<\/p>\n<ul>\n<li>un meilleur classement dans les moteurs de recherche (plus votre site est proche du d\u00e9but de la liste, plus il est probable qu'un internaute le visitera) ;<\/li>\n<li>index\u00e9 plus rapidement par les moteurs de recherche, ce qui le rend plus visible pour les chercheurs ;<\/li>\n<li>le trafic de r\u00e9f\u00e9rence, dont le taux de rebond est faible ;<\/li>\n<li>l'autorit\u00e9 en mati\u00e8re d'image de marque, qui fait de vous un expert dans votre domaine ;<\/li>\n<li>des relations avec des personnes influentes dans votre domaine ; et<\/li>\n<li>des possibilit\u00e9s de promotion pour faire conna\u00eetre votre entreprise et vos produits.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Earn_Backlinks\"><\/span>Comment gagner des backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Il existe de nombreuses fa\u00e7ons de gagner des backlinks, mais toutes demandent un peu d'effort. Vous devrez vous lancer et commencer \u00e0 rechercher, partager, commenter, \u00e9crire et donner des backlinks \u00e0 d'autres. Si cela vous semble trop difficile et trop long, ne vous inqui\u00e9tez pas, car en fait, la meilleure fa\u00e7on de gagner des backlinks est de les construire lentement. Vous vous souvenez que l'achat de backlinks est une mauvaise chose ? Il en va de m\u00eame pour le fait de gagner trop de backlinks trop rapidement. Les backlinks achet\u00e9s, comme indiqu\u00e9 ci-dessus, peuvent provenir de sites de spam, et recevoir trop de backlinks en peu de temps semble suspect. Il faut \u00e9galement \u00e9viter les liens artificiels, qui sont consid\u00e9r\u00e9s comme des pratiques de r\u00e9f\u00e9rencement clandestines. La meilleure fa\u00e7on d'obtenir des liens retour est de les obtenir, plut\u00f4t que d'opter pour la facilit\u00e9 (et \u00e9ventuellement pour des pratiques douteuses).<\/p>\n<p>Veillez \u00e0 vous familiariser et \u00e0 vous tenir au courant de la politique de Google en la mati\u00e8re. <a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Lignes directrices pour les webmasters<\/a> lorsque vous cr\u00e9ez des liens retour. Si vous essayez, m\u00eame sans le savoir, d'obtenir des liens qui vont \u00e0 l'encontre des r\u00e8gles de Google, il est fort probable que votre site soit p\u00e9nalis\u00e9.<\/p>\n<p>Mais, l\u00e0 encore, il existe des moyens de gagner l\u00e9gitimement des backlinks :<\/p>\n<ul>\n<li>R\u00e9digez un contenu convaincant qui m\u00e9rite d'\u00eatre partag\u00e9. Cela vous donne de la cr\u00e9dibilit\u00e9 en tant que leader d'opinion et montre que vous \u00eates capable de contribuer aux discussions dans votre domaine.<\/li>\n<li>Examinez les plateformes de m\u00e9dias sociaux qui conviennent \u00e0 votre entreprise et ajoutez des boutons de partage \u00e0 votre site. Les boutons permettent aux lecteurs de partager rapidement le contenu.<\/li>\n<li>Contactez des blogueurs et des sites web influents dans votre domaine et proposez-leur d'\u00e9crire des articles sur leurs blogs en tant qu'invit\u00e9s.<\/li>\n<li>Invitez des blogueurs influents \u00e0 r\u00e9diger des articles pour votre site web et votre blog.<\/li>\n<li>R\u00e9diger des communiqu\u00e9s de presse sur les lancements de produits, <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\">nouveaux cours<\/a>ou des nouvelles de l'entreprise, et les soumettre \u00e0 des sites de relations publiques cr\u00e9dibles qui les distribueront \u00e0 diff\u00e9rents m\u00e9dias sociaux.<\/li>\n<li>Effectuez une recherche de liens retour sur un site web dont le public est similaire \u00e0 celui que vous essayez d'attirer.<\/li>\n<li>Vous pouvez le faire en examinant les liens qui pointent vers ce site particulier \u00e0 l'aide d'un outil de recherche de liens retour, tel qu'Open Site Explorer. <a href=\"https:\/\/moz.com\/researchtools\/ose\/\" target=\"_blank\" rel=\"noopener noreferrer\">Moz<\/a> ou des outils d'exploration de sites par <a href=\"https:\/\/ahrefs.com\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a> et <a href=\"https:\/\/cognitiveseo.com\/site-explorer\/\" target=\"_blank\" rel=\"noopener noreferrer\">CognitiveSEO<\/a>.<\/li>\n<li>Faites aux autres ce que vous voudriez qu'ils vous fassent. Oui, le vieil adage. Donnez \u00e0 quelqu'un d'autre un lien retour sur votre site en incluant un lien vers son contenu dans votre article ou sur votre site, et il est fort probable qu'il le remarquera et vous donnera lui aussi un lien retour. Veillez toutefois \u00e0 ce que le lien soit pertinent pour votre site et pour le sien, car, une fois encore, tous les liens retour ne se valent pas. Chaque lien retour a une valeur diff\u00e9rente - un lien retour provenant d'un influenceur majeur ou d'un leader du secteur a une valeur beaucoup plus \u00e9lev\u00e9e qu'un lien retour provenant du blog d'un ami. En outre, s'il est agr\u00e9able de donner un lien retour \u00e0 un ami qui a, par exemple, un site sur la physique quantique, si vous travaillez dans le domaine de la cuisine, ce lien retour n'a pas beaucoup de valeur, car quel cuisinier a besoin d'en savoir plus sur les photons et les \u00e9lectrons lorsqu'il pr\u00e9pare des lasagnes ?<\/li>\n<\/ul>\n<p>Si vous \u00eates coach sportif et que vous sugg\u00e9rez \u00e0 vos clients de faire le plein de shakes prot\u00e9in\u00e9s pour que les s\u00e9ances d'entra\u00eenement se d\u00e9roulent plus facilement, o\u00f9 les recommanderiez-vous pour qu'ils ach\u00e8tent les meilleurs shakes ? Et n'oubliez pas ! Allez-y doucement. Comme le dit le vieil adage, \"les bonnes choses viennent \u00e0 ceux qui attendent\". Et les liens retour - ceux qui valent la peine d'\u00eatre cr\u00e9\u00e9s - viendront avec un peu de temps et d'efforts.<\/p>\n<p><em>Que faites-vous pour gagner des backlinks ? Utilisez-vous un outil comme ceux que nous avons mentionn\u00e9s ou avez-vous une autre tactique \u00e0 proposer ? Nous serions ravis d'en savoir plus.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Among the many elements that make up search engine optimization (SEO), backlinks are one of the hardest to understand and possibly even more difficult to procure. Backlinks are part of off-site SEO, which, as a refresher, refers to promoting your website on outside platforms (think social media). These little gems persuade users to visit your [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16315,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[],"class_list":{"0":"post-16300","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn what backlinks are and why they are essential for improving your website&#039;s SEO. 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