{"id":16352,"date":"2018-04-04T11:38:56","date_gmt":"2018-04-04T17:38:56","guid":{"rendered":"https:\/\/memberpress.com\/?p=16352"},"modified":"2018-04-06T21:55:45","modified_gmt":"2018-04-07T03:55:45","slug":"how-to-be-10x-better-with-your-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-be-10x-better-with-your-content\/","title":{"rendered":"Comment \u00eatre 10 fois meilleur avec votre contenu"},"content":{"rendered":"<p>Si vous en avez assez de lire ou d'entendre \"le contenu est roi\" et \"cr\u00e9ez un bon contenu\", pr\u00e9parez-vous \u00e0 les jeter par la fen\u00eatre.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d390d0ee47e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d390d0ee47e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-be-10x-better-with-your-content\/#10X_Content_Defined\" >D\u00e9finition du contenu 10X<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-be-10x-better-with-your-content\/#Why_Isnt_Good_Good_Enough\" >Pourquoi la qualit\u00e9 n'est-elle pas suffisante ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-be-10x-better-with-your-content\/#How_Can_My_Content_Be_the_Stuff_That_Stands_Out\" >Comment mon contenu peut-il se d\u00e9marquer ?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Non ! Ne vous pr\u00e9cipitez pas.<\/p>\n<p>Un contenu de qualit\u00e9 reste l'un des principaux attraits de votre site web et de votre blog. Les lecteurs et les personnes qui vous suivent viennent sur votre site pour d\u00e9couvrir vos produits et votre expertise et pour trouver des solutions. C'est vrai ? Ce n'est pas que le contenu de qualit\u00e9 soit d\u00e9mod\u00e9 ou inutile - il l'est. C'est simplement qu'un bon contenu ne suffit plus aujourd'hui - ni pour le r\u00e9f\u00e9rencement, ni pour les lecteurs. Pour gagner des lecteurs et les fid\u00e9liser, le contenu doit vraiment, vraiment se d\u00e9marquer.<\/p>\n<p>Comment ? En multipliant le contenu par 10.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10X_Content_Defined\"><\/span>D\u00e9finition du contenu 10X<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nous avons bri\u00e8vement d\u00e9fini ce terme invent\u00e9 par <a href=\"https:\/\/moz.com\/blog\/why-good-unique-content-needs-to-die-whiteboard-friday\" target=\"_blank\" rel=\"noopener\">Rand Fishkin de Moz<\/a> en d\u00e9cembre dernier dans notre article sur<a href=\"https:\/\/memberpress.com\/fr\/ideal-length-for-website-content\/\" target=\"_blank\" rel=\"noopener\"> longueur id\u00e9ale du contenu<\/a>. Un contenu 10X est \"dix fois meilleur que n'importe quel autre contenu existant sur le m\u00eame sujet. Il s'agit donc d'informations sur lesquelles vous pouvez \u00e9crire longuement, d'informations pour lesquelles vous \u00eates vraiment l'expert\". Mais ce n'est pas tout.<\/p>\n<p>Le contenu 10X ne se limite pas \u00e0 ce que vous dites, il s'agit de la mani\u00e8re dont vous le dites. En un coup d'\u0153il, le contenu 10X, c'est<\/p>\n<ul>\n<li>d\u00e9livr\u00e9e d'une mani\u00e8re nouvelle et unique<\/li>\n<li>substantielle et de qualit\u00e9<\/li>\n<li>bien \u00e9crit<\/li>\n<li>format\u00e9 de mani\u00e8re \u00e0 \u00eatre convivial<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Why_Isnt_Good_Good_Enough\"><\/span>Pourquoi la qualit\u00e9 n'est-elle pas suffisante ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La r\u00e9ponse est simple : la concurrence. Votre contenu est en concurrence avec tout ce qui se trouve sur cette immense plate-forme qu'est le World Wide Web. C'est comme si vous essayiez de rendre votre aiguille visible dans une tr\u00e8s grande botte de foin. Et cette aiguille sera plus facile \u00e0 trouver si elle est 10 fois meilleure que tous les autres morceaux de paille.<\/p>\n<p>Le marketing de contenu est n\u00e9cessaire aux entreprises car, d'une mani\u00e8re g\u00e9n\u00e9rale, tout le monde est en ligne. Il y a encore beaucoup d'espace sur le web et des millions d'utilisateurs \u00e0 qui s'adresser, mais il y a aussi beaucoup de sp\u00e9cialistes du marketing et d'entreprises. En fait, tout le monde l'utilise : 80 % des sp\u00e9cialistes du marketing interentreprises ont une strat\u00e9gie de marketing de contenu. Et ils l'utilisent plut\u00f4t bien : 74 % d'entre eux se classent au moins dans la moyenne en termes d'efficacit\u00e9. (<a href=\"http:\/\/contentmarketinginstitute.com\/2015\/09\/b2b-content-marketing-research\/\" target=\"_blank\" rel=\"noopener\">Source<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Can_My_Content_Be_the_Stuff_That_Stands_Out\"><\/span>Comment mon contenu peut-il se d\u00e9marquer ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Revenons sur les points mentionn\u00e9s ci-dessus dans la section \"10X Content Defined\".<\/p>\n<p><em>Comment diffuser le contenu d'une mani\u00e8re nouvelle et unique ?<\/em><\/p>\n<p>Ne vous contentez pas d'aborder un sujet. Pr\u00e9sentez-le d'une mani\u00e8re qui vous est propre et qui correspond \u00e0 votre activit\u00e9. Par exemple, si vous enseignez la photographie et que tous vos concurrents ont un article de blog ou un cours Photographie 101, r\u00e9fl\u00e9chissez \u00e0 la mani\u00e8re dont vous pouvez le pr\u00e9senter diff\u00e9remment. Pensez \u00e0 votre entreprise et \u00e0 vous-m\u00eame. Qu'est-ce qui vous rend unique ? Peut-\u00eatre \u00eates-vous photographe et m\u00e8re \u00e0 plein temps, prenant des photos lorsque les enfants sont \u00e0 l'\u00e9cole et les retouchant tard dans la nuit, une fois qu'ils sont couch\u00e9s. Pourquoi ne pas \u00e9crire un blog ou cr\u00e9er un cours pour les mamans qui partagent les m\u00eames id\u00e9es ? Votre cours pourrait s'intituler \"Quick-Shooting Photography for Busy Moms\" (Photographie de prise de vue rapide pour les mamans occup\u00e9es) !<\/p>\n<p><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-16357\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x.png\" alt=\"\" width=\"1480\" height=\"1480\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x.png 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-300x300.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-1024x1024.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-150x150.png 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-768x768.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-170x170.png 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-614x614.png 614w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-684x684.png 684w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-1030x1030.png 1030w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-518x518.png 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-156x156.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-1080x1080.png 1080w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/a><\/p>\n<p>Cela dit, un contenu 10X est un contenu qui n'a pas d\u00e9j\u00e0 fait l'objet d'un article ou qui est r\u00e9dig\u00e9 sous un angle diff\u00e9rent. Quelques conseils :<\/p>\n<ul>\n<li>Montrez \u00e0 votre public unique que vous \u00eates un expert en la mati\u00e8re.<\/li>\n<li>\u00c9crivez \u00e0 ce public unique plut\u00f4t qu'\u00e0 un trafic web g\u00e9n\u00e9rique.<\/li>\n<li>Trouvez la \"<a href=\"https:\/\/written.com\/blog\/37\/find-content-marketing-sweet-spot\" target=\"_blank\" rel=\"noopener\">point faible<\/a>ou le contenu cibl\u00e9 avec lequel vos clients et prospects s'engageront activement, qu'ils absorberont et partageront avec plus d'enthousiasme qu'ils ne le feraient avec un contenu non cibl\u00e9.<\/li>\n<li>Changez de type de contenu et r\u00e9utilisez d'anciens contenus pour r\u00e9pondre aux besoins actuels de votre public. Mais ne vous contentez pas de reprendre un ancien article ; prenez plut\u00f4t un ancien article et mettez-le sous forme de pr\u00e9sentation vid\u00e9o. R\u00e9alisez une \u00e9tude de cas sur un sujet sur lequel vous avez \u00e9crit dans le pass\u00e9 pour montrer sa pertinence et son applicabilit\u00e9 actuelles. Prenez un long article et reformatez-le sous forme d'infographie pour une lecture rapide et facile.<\/li>\n<\/ul>\n<p><em>Qu'est-ce qu'une information substantielle et de qualit\u00e9 ?<\/em><\/p>\n<p>Un contenu 10 fois meilleur est rempli d'informations sp\u00e9cifiques, utiles, pratiques et applicables, pr\u00e9sent\u00e9es sous l'angle de votre entreprise. Ainsi, vous ne vous contenterez pas de donner des conseils de base en mati\u00e8re de photographie, vous fournirez des informations qui aideront sp\u00e9cifiquement votre client et lecteur de niche - cette maman occup\u00e9e avec un b\u00e9b\u00e9 sur la hanche, une casserole dans une main et un appareil photo autour du cou.<\/p>\n<p>Le contenu 10X peut \u00eatre un article volumineux dans lequel vous pr\u00e9sentez et discutez des informations sur un sujet, mais il n'est pas n\u00e9cessaire d'y inclure tout ce que vous savez. Il peut s'agir d'un examen approfondi d'un aspect d'un sujet ; par exemple, un article long sur \"La photographie rapide pour les mamans occup\u00e9es\". Un article plus court pourrait traiter, par exemple, de la mani\u00e8re de prendre des photos d'une seule main.<\/p>\n<p>Des informations substantielles et de qualit\u00e9 r\u00e9pondent \u00e0 des questions et r\u00e9solvent des probl\u00e8mes d'une mani\u00e8re unique, \u00e9tay\u00e9e par des sources l\u00e9gitimes et des recherches originales. Vous pouvez inclure des \u00e9tudes de cas originales, des interviews et des histoires personnelles qui fournissent les informations et les preuves n\u00e9cessaires pour \u00e9tayer votre solution au probl\u00e8me.<\/p>\n<p>Lorsque vous vous dirigez vers un moteur de recherche, c'est parce que vous avez une question ou un probl\u00e8me. Vous esp\u00e9rez qu'en cliquant sur un lien (qui a \u00e9t\u00e9 si soigneusement <a href=\"https:\/\/memberpress.com\/fr\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noopener\">\u00e9labor\u00e9 avec l'OMR<\/a> Vous y trouverez la r\u00e9ponse \u00e0 votre question. Lorsque vous r\u00e9digez un contenu, il est donc important que les informations que vous pr\u00e9sentez r\u00e9pondent \u00e0 des questions et r\u00e9solvent des probl\u00e8mes, et qu'elles ne se limitent pas \u00e0 un simple effet de manche.<\/p>\n<p>En reprenant l'exemple de notre photographe, cette m\u00e8re tr\u00e8s occup\u00e9e tenterait, avec son billet \"Comment prendre des photos d'une seule main\", de r\u00e9pondre \u00e0 la question \"Comment puis-je prendre une photo alors que j'ai toujours un enfant sur la hanche ? Elle apporterait des solutions au probl\u00e8me de l'utilisation d'une seule main, et ne se contenterait pas de donner des conseils de base en mati\u00e8re de photographie. Ses lecteurs recherchent des r\u00e9ponses sp\u00e9cifiques \u00e0 des probl\u00e8mes uniques.<\/p>\n<p><em>Comment m'assurer que mon contenu est bien r\u00e9dig\u00e9 ?<\/em><\/p>\n<p>La premi\u00e8re \u00e9tape consiste \u00e0 vous assurer que vous pr\u00e9sentez des informations qui mettent en valeur vos connaissances uniques et qui s'adressent \u00e0 votre public sp\u00e9cifique. Posez-vous les questions suivantes : \"Quelle est mon histoire, et comment affecte-t-elle ce que j'\u00e9cris et comment je l'\u00e9cris ?\". \"Comment mon expertise oriente-t-elle la fa\u00e7on dont je pr\u00e9sente les informations ? Ces questions vous aideront \u00e0 faire en sorte que votre pr\u00e9sentation soit \u00e0 votre image et \u00e0 celle de votre entreprise.<\/p>\n<p>L'\u00e9criture elle-m\u00eame doit \u00e9galement \u00eatre unique. Dans presque tous les types d'\u00e9crits, un auteur a une voix et un style distincts. Comme nous l'avons mentionn\u00e9 dans notre article sur les <a href=\"https:\/\/memberpress.com\/fr\/tips-for-editing-your-blog-for-content\/\" target=\"_blank\" rel=\"noopener\">l'\u00e9dition du contenu du blog<\/a>La voix et le style \"distinguent votre \u00e9criture de celle des autres cr\u00e9ateurs de contenu\". Votre voix est la fa\u00e7on dont vous \u00e9crivez - votre \"personnalit\u00e9 d'\u00e9crivain\", qui se manifeste dans votre fa\u00e7on d'utiliser la langue et les mots que vous choisissez. Le style est la mani\u00e8re dont vous \u00e9crivez, que ce soit en utilisant des phrases complexes ou simples ou, si possible, une combinaison unique des deux, ce qui ajoute de la saveur \u00e0 votre prose.<\/p>\n<p>Votre texte doit \u00eatre persuasif, c'est-\u00e0-dire qu'il doit inciter vos lecteurs \u00e0 s'int\u00e9resser aux informations que vous fournissez. L'utilisation de sources l\u00e9gitimes et de listes de ressources utiles aide les lecteurs \u00e0 avoir confiance en ce que vous dites. Lorsque vous r\u00e9digez un article, assurez-vous que votre message central ou votre objectif est clair et que l'ensemble de l'article soutient ce message. (Vous vous souvenez des \u00e9nonc\u00e9s de th\u00e8se de vos cours de r\u00e9daction au lyc\u00e9e et \u00e0 l'universit\u00e9 ? Vous vous souvenez de ces \u00e9nonc\u00e9s de th\u00e8se de vos cours de r\u00e9daction au lyc\u00e9e et \u00e0 l'universit\u00e9 ? Comme \u00e7a). Vous devez \u00e9galement donner aux lecteurs quelque chose \u00e0 retirer de l'article, qu'il s'agisse de nouvelles connaissances, d'une r\u00e9ponse ou d'une solution exacte, ou d'une id\u00e9e pour les prochaines \u00e9tapes.<\/p>\n<p><em>Que puis-je faire pour m'assurer que mon contenu est format\u00e9 de mani\u00e8re conviviale ?<\/em><\/p>\n<p>Souvenez-vous de ces <a href=\"https:\/\/memberpress.com\/fr\/how-to-create-great-blog-content\/\" target=\"_blank\" rel=\"noopener\">anciens conseils de blogage<\/a> pour cr\u00e9er un contenu de qualit\u00e9 ? Eh bien, ces principes sont toujours valables, m\u00eame \u00e0 l'\u00e8re du contenu 10X. Vous avez toujours besoin de beaucoup d'espace blanc pour d\u00e9couper le texte, ainsi que de visuels captivants. Veillez \u00e0 utiliser des polices de caract\u00e8res faciles \u00e0 lire et des couleurs agr\u00e9ables \u00e0 l'\u0153il. Faites \u00e9galement un rapide audit web pour vous assurer que votre site est facile \u00e0 naviguer, sans que les utilisateurs aient \u00e0 cliquer trop souvent ou trop profond\u00e9ment pour trouver des informations. Enfin, l'optimisation pour les mobiles est une n\u00e9cessit\u00e9 absolue ! Si vous n'optimisez pas votre site pour les mobiles, vous risquez de <a href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\" rel=\"noopener\">perdre plus de la moiti\u00e9<\/a> de l'ensemble du trafic web.<\/p>\n<p><em>N'oubliez pas que tous les contenus ne se valent pas. C'est aujourd'hui qu'il faut commencer \u00e0 le d\u00e9cupler. Quels sont vos conseils pour cr\u00e9er un contenu 10X ? Partagez-les avec nous !<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re tired of reading or hearing \u201ccontent is king\u201d and \u201ccreate good content,\u201d get ready to throw them out the window. Not! Don\u2019t be too hasty. Good content is still one of the biggest draws to your website and blog. Readers and followers come to your site for your products and expertise and to [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16358,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134],"tags":[],"class_list":{"0":"post-16352","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you\u2019re tired of reading or hearing \u201ccontent is king\u201d and \u201ccreate good content,\u201d get ready to throw them out the window. 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