{"id":16409,"date":"2018-05-09T15:21:21","date_gmt":"2018-05-09T21:21:21","guid":{"rendered":"https:\/\/memberpress.com\/?p=16409"},"modified":"2018-05-09T15:21:21","modified_gmt":"2018-05-09T21:21:21","slug":"alternatives-to-google-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/alternatives-to-google-analytics\/","title":{"rendered":"Alternatives \u00e0 Google Analytics"},"content":{"rendered":"<p>Nous avons r\u00e9cemment pass\u00e9 du temps<a href=\"https:\/\/memberpress.com\/fr\/one-tool-to-rule-them-all-google-analytics\/\" target=\"_blank\" rel=\"noopener\"> vous pr\u00e9senter \u00e0 Google Analytics<\/a> et de vous donner un <a href=\"https:\/\/memberpress.com\/fr\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\" rel=\"noopener\">aper\u00e7u de ses capacit\u00e9s<\/a>. Cela vous a peut-\u00eatre aid\u00e9 \u00e0 d\u00e9cider de commencer \u00e0 l'utiliser ou, si vous l'utilisiez d\u00e9j\u00e0, \u00e0 l'approfondir. Mais peut-\u00eatre qu'il est trop complexe et que vous n'avez pas le temps d'apprendre \u00e0 l'utiliser pour votre entreprise. Vous aimez le fait qu'il soit gratuit, mais vous n'avez pas le temps de vous y investir parce que vous essayez aussi de g\u00e9rer une entreprise. Et vous n'avez pas vraiment les moyens de vous offrir la version payante (qui a, para\u00eet-il, une <a href=\"https:\/\/www.performics.com\/google-releases-analytics-360-suite-first-impressions\/\" target=\"_blank\" rel=\"noopener\">prix de $150 000<\/a> par an !)<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69df0a99ca9d6\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69df0a99ca9d6\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/alternatives-to-google-analytics\/#Kissmetrics\" >Kissmetrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/alternatives-to-google-analytics\/#AFS_Analytics\" >AFS Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/alternatives-to-google-analytics\/#Matomo\" >Matomo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/alternatives-to-google-analytics\/#Which_path\" >Quel chemin emprunter ?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Alors, que faire ? Vous cherchez des alternatives, bien s\u00fbr. La version gratuite d'Analytics est, comme nous l'avons vu, tr\u00e8s compl\u00e8te - vous pouvez la faire fonctionner pour n'importe quel mod\u00e8le d'entreprise que vous avez et pour toutes les informations dont vous avez besoin - mais elle peut en quelque sorte vous noyer avec ses possibilit\u00e9s apparemment infinies. Alors, sacrifiez-vous beaucoup de temps pour l'apprendre ou payez-vous un prix raisonnable pour un service plus facile \u00e0 apprendre et \u00e0 utiliser - peut-\u00eatre m\u00eame un service qui r\u00e9pond \u00e0 vos besoins d'entreprise et d'analyse d\u00e8s le d\u00e9part ? <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a>?<\/p>\n<p>Bonne question ! C'est pourquoi nous avons d\u00e9cid\u00e9 de partir \u00e0 la chasse aux outils d'analyse pour voir si nous pouvons trouver quelques alternatives pour vos besoins d'analyse, des outils qui peuvent co\u00fbter un peu cher (mais pas $150k !) mais qui ont un support int\u00e9gr\u00e9 pour vous aider \u00e0 les utiliser.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kissmetrics\"><\/span>Kissmetrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Premi\u00e8re \u00e9tape de la tourn\u00e9e des outils d'analyse <a href=\"https:\/\/www.kissmetrics.com\" target=\"_blank\" rel=\"noopener\">Kissmetrics<\/a>Kissmetrics, dont les produits sont ax\u00e9s sur la mesure des mod\u00e8les de comportement des clients afin que vous puissiez comprendre ce qu'ils font sur votre site Web. Ces mesures vous aident \u00e0 d\u00e9terminer les \u00e9v\u00e9nements (comportements suivis par Kissmetrics) qui am\u00e8nent les clients vers vos produits et ceux qui les en \u00e9loignent. Pour ce faire, Kissmetrics fournit des rapports sur les mod\u00e8les de comportement et des rapports sur les populations (segments de personnes en fonction de leur comportement sur votre site) qui vous aident \u00e0 cibler vos clients avec des campagnes appropri\u00e9es bas\u00e9es sur les mod\u00e8les d'engagement.<\/p>\n<p>Si vous \u00eates pr\u00e9occup\u00e9 par le temps n\u00e9cessaire \u00e0 l'apprentissage de Kissmetrics, ne vous inqui\u00e9tez pas : votre achat est accompagn\u00e9 d'une formation standard \u00e0 la mise en \u0153uvre et d'un repr\u00e9sentant du service client\u00e8le d\u00e9di\u00e9. Kissmetrics s'associe \u00e9galement \u00e0 des soci\u00e9t\u00e9s de conseil en analyse avec lesquelles vous pouvez travailler si vous avez besoin d'aide suppl\u00e9mentaire. De plus, Kissmetrics peut \u00eatre int\u00e9gr\u00e9 aux applications et plateformes que vous utilisez actuellement, ce qui vous \u00e9vite de partir de z\u00e9ro.<\/p>\n<p>En prime, Kissmetrics propose un document bien document\u00e9 et intelligemment r\u00e9dig\u00e9. <a href=\"https:\/\/blog.kissmetrics.com\" target=\"_blank\" rel=\"noopener\">blog<\/a> qui ne se concentre pas sur leurs produits, mais sur la mani\u00e8re de mieux commercialiser leurs produits aupr\u00e8s d'un public en ligne. Le score !<\/p>\n<p>Et maintenant, les prix : L'offre d'entr\u00e9e de gamme, Growth, est de $500 par mois en facturation mensuelle, $400 par mois en facturation annuelle. Le forfait Power est de $850 par mois avec une facturation mensuelle et de $680 par mois avec une facturation annuelle. Vous devez contacter Kissmetrics pour obtenir le prix de l'offre Enterprise. Autre avantage : Kissmetrics propose une version d'essai gratuite pour vous permettre de voir si le produit convient \u00e0 votre entreprise. Demandez une d\u00e9monstration gratuite sur leur site <a href=\"https:\/\/grow.kissmetrics.com\/request-a-demo?kme=Clicked%20Request%20Demo&km_CTA%20Location=homepage%20Global%20Nav\" target=\"_blank\" rel=\"noopener\">ici<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AFS_Analytics\"><\/span>AFS Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.afsanalytics.com\" target=\"_blank\" rel=\"noopener\">AFS Analytics<\/a> peut \u00eatre utilis\u00e9 conjointement avec Google Analytics pour acc\u00e9der \u00e0 des fonctionnalit\u00e9s avanc\u00e9es, ou \u00eatre utilis\u00e9 seul. Son package tout-en-un offre des mesures, une analyse du comportement des utilisateurs et un outil de r\u00e9f\u00e9rencement. Son outil d'analyse web vous permet de suivre vos donn\u00e9es et d'obtenir des rapports actualis\u00e9s en temps r\u00e9el. Vous b\u00e9n\u00e9ficiez \u00e9galement d'un suivi des \u00e9v\u00e9nements (activit\u00e9s ou actions sur votre site) : clics, lecture de vid\u00e9os, t\u00e9l\u00e9chargements, temps pass\u00e9 sur les formulaires, etc. Si vous g\u00e9rez un site de commerce \u00e9lectronique, vous obtenez des informations sur les ventes en temps r\u00e9el et un rapport sur les produits vendus.<\/p>\n<p>Et toutes ces informations pr\u00e9cieuses sont facilement accessibles \u00e0 partir d'un tableau de bord adapt\u00e9 aux mobiles o\u00f9 vous pouvez consulter vos rapports. Il y a m\u00eame une carte thermique qui vous permet de voir o\u00f9 vos clients passent du temps sur votre site, ce qui est parfait pour les apprenants visuels et fascinants en g\u00e9n\u00e9ral ! Et si vous \u00eates curieux de savoir quels sont les termes recherch\u00e9s par les clients sur votre site, l'application <a href=\"https:\/\/memberpress.com\/go\/AFSAnalytics\/\" title=\"Lien d&#039;affiliation AFS Analytics\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">AFS Analytics<\/a> L'algorithme recueille ces informations pour vous.<\/p>\n<p>L'installation d'AFS Analytics est similaire \u00e0 celle de Google Analytics - par le biais d'un snippet de suivi Javascript, et AFS fournit des guides de d\u00e9veloppement pour vous aider \u00e0 r\u00e9soudre les probl\u00e8mes. Si vous utilisez WordPress, un plugin est disponible. Si vous ne voulez pas essayer de l'installer vous-m\u00eame, AFS a conclu un partenariat avec DataSense pour les services d'installation.<\/p>\n<p>M\u00eame avec ses fonctions limit\u00e9es, le plan gratuit d'AFS est un excellent point de d\u00e9part. Ses plans payants sont de $11.86 par mois pour l'argent, $35.16 par mois pour l'or. Ils proposent un plan pour plusieurs sites pour $4.08 par site et par mois.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Matomo\"><\/span>Matomo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/matomo.org\" target=\"_blank\" rel=\"noopener\">Matomo<\/a> (anciennement Piwik) est ce que l'on appelle un <a href=\"https:\/\/www.howtogeek.com\/129967\/htg-explains-what-is-open-source-software-and-why-you-should-care\/\" target=\"_blank\" rel=\"noopener\">open-source<\/a> un logiciel d'analyse. Le terme \"open-source\" signifie que vous pouvez le t\u00e9l\u00e9charger et le personnaliser.<\/p>\n<p>Matomo existe en deux versions : une version gratuite \u00e0 h\u00e9berger et \u00e0 g\u00e9rer soi-m\u00eame et une version abordable h\u00e9berg\u00e9e dans le nuage. Si vous n'\u00eates pas dou\u00e9 pour la technique, la version h\u00e9berg\u00e9e dans le nuage est probablement votre meilleur choix, car vous paierez pour l'assistance et l'aide dont vous aurez besoin pour l'installer et la faire fonctionner.<\/p>\n<p>Les deux versions vous permettent de recueillir et d'analyser des informations cl\u00e9s sur vos clients, telles que les visites de pages, les taux de conversion des objectifs, les t\u00e9l\u00e9chargements de produits et les recherches par mot-cl\u00e9. Parmi les autres fonctionnalit\u00e9s, citons un tableau de bord personnalisable, le suivi des \u00e9v\u00e9nements, le suivi du contenu, le suivi des campagnes, les rapports sur la vitesse du site et des pages, le suivi en temps r\u00e9el, le suivi des moteurs de recherche et des mots-cl\u00e9s, les cartes thermiques, etc. Il n'y a pas de limite de donn\u00e9es et Matomo vous permet de vous int\u00e9grer \u00e0 de nombreux syst\u00e8mes de gestion de contenu, y compris WordPress, et \u00e0 des boutiques de commerce \u00e9lectronique en ligne.<\/p>\n<p>La version auto-h\u00e9berg\u00e9e n\u00e9cessite que vous disposiez de votre propre serveur, et vous devrez effectuer des mises \u00e0 jour fr\u00e9quentes pour b\u00e9n\u00e9ficier des derni\u00e8res fonctionnalit\u00e9s et pour maintenir la rapidit\u00e9 et la s\u00e9curit\u00e9 du syst\u00e8me. Les versions h\u00e9berg\u00e9es dans le nuage commencent \u00e0 $7,50 par mois pour les particuliers, $25 par mois pour les entreprises. Matomo propose \u00e9galement une version d'essai gratuite de trente jours et une version d'essai de trois mois. <a href=\"https:\/\/demo.matomo.org\/index.php?module=CoreHome&action=index&idSite=3&period=day&date=yesterday#?idSite=3&period=day&date=yesterday&category=Dashboard_Dashboard&subcategory=1\" target=\"_blank\" rel=\"noopener\">d\u00e9mo<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Which_path\"><\/span>Quel chemin emprunter ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bien entendu, les outils dont nous avons parl\u00e9 ne sont pas les seules alternatives \u00e0 Google Analytics. Pour choisir le bon outil d'analyse pour votre entreprise, vous devez pouvoir y investir du temps ou de l'argent, afin d'en tirer le meilleur parti possible.<\/p>\n<p>\u00a0<\/p>\n<p><em>Alors, qu'utilisez-vous ? Google Analytics ou une autre solution ? Si vous utilisez une autre solution, la recommandez-vous et pourquoi ? Faites-le nous savoir dans les commentaires ci-dessous.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>We recently spent some time introducing you to Google Analytics and giving you an overview of its capabilities. Maybe this helped you decide to start using it or, if you already were, to go more in-depth. But maybe it\u2019s just a bit too overwhelming because of its complexities and you don\u2019t have the time to [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"We recently spent some time introducing you to Google Analytics and giving you an overview of its capabilities. 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