{"id":16441,"date":"2018-05-23T12:05:56","date_gmt":"2018-05-23T18:05:56","guid":{"rendered":"https:\/\/memberpress.com\/?p=16441"},"modified":"2024-10-01T06:43:50","modified_gmt":"2024-10-01T10:43:50","slug":"return-visitors-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/return-visitors-membership-site\/","title":{"rendered":"Comment g\u00e9n\u00e9rer des visiteurs de retour pour votre site d'adh\u00e9sion ?"},"content":{"rendered":"<p>Il peut \u00eatre difficile d'attirer du trafic sur votre site web, m\u00eame dans les meilleurs moments. Il est donc essentiel que vous mettiez en place des mesures pour vous aider \u00e0 reprendre contact avec les visiteurs une fois qu'ils ont quitt\u00e9 votre site. Dans le cas contraire, tous les efforts d\u00e9ploy\u00e9s pour augmenter le trafic sur votre site web seront r\u00e9duits \u00e0 n\u00e9ant.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d0f71676954\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0f71676954\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/return-visitors-membership-site\/#Why_Work_on_Bringing_Visitors_Back_to_Your_Membership_Site\" >Pourquoi s'efforcer de faire revenir les visiteurs sur votre site d'adh\u00e9sion ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/return-visitors-membership-site\/#The_Stats_How_Many_Site_Visits_Before_a_Potential_Member_Signs_Up\" >Les statistiques Combien de visites sur le site avant qu'un membre potentiel ne s'inscrive ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/return-visitors-membership-site\/#Use_the_MemberPress_Reminders_Feature\" >Utiliser la fonction de rappel de MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/return-visitors-membership-site\/#Use_an_Enticing_Lead_Magnet_to_Create_an_Email_List\" >Utiliser un aimant \u00e0 prospects s\u00e9duisant pour cr\u00e9er une liste d'adresses \u00e9lectroniques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/return-visitors-membership-site\/#Promote_Your_Social_Media_Profiles\" >Promouvoir vos profils de m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/return-visitors-membership-site\/#Add_a_Blog_to_Your_Website\" >Ajouter un blog \u00e0 votre site web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/return-visitors-membership-site\/#Facebook_Remarketing\" >Remarketing Facebook<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/return-visitors-membership-site\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Les moyens d'inciter ces visiteurs \u00e0 revenir apr\u00e8s leur d\u00e9part sont le sujet que nous abordons dans cet article. Apr\u00e8s tout, quelle que soit l'excellence de votre programme d'affiliation et l'attrait de votre message marketing, il est fort probable que les personnes qui visitent votre site pour la premi\u00e8re fois ne soient pas tout \u00e0 fait pr\u00eates \u00e0 franchir le pas de l'affiliation. Souvent, ils ont besoin de quelques visites avant d'\u00eatre s\u00fbrs que ce que vous proposez est la meilleure option pour eux.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Work_on_Bringing_Visitors_Back_to_Your_Membership_Site\"><\/span>Pourquoi s'efforcer de faire revenir les visiteurs sur votre site d'adh\u00e9sion ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Une fois qu'un visiteur s'est inscrit et est devenu membre, il ne manquera pas de revenir sur votre site chaque fois qu'il voudra acc\u00e9der \u00e0 votre contenu. De plus, vous pourrez lui envoyer des notifications via l'adresse \u00e9lectronique qu'il a utilis\u00e9e pour s'inscrire, chaque fois que vous aurez quelque chose \u00e0 partager avec lui.<\/p>\n<p>Cependant, pour les visiteurs qui ne deviennent pas membres, par d\u00e9faut, vous n'avez aucun moyen de les contacter et de les encourager \u00e0 revenir sur votre site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Stats_How_Many_Site_Visits_Before_a_Potential_Member_Signs_Up\"><\/span>Les statistiques : Combien de visites sur le site avant qu'un membre potentiel ne s'inscrive ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bien que les chiffres varient en fonction de la source et du type de site web \u00e9tudi\u00e9, les acheteurs visiteraient un site web neuf fois avant de d\u00e9cider d'acheter.<\/p>\n<p>Si vous \u00eates <a href=\"https:\/\/memberpress.com\/fr\/how-to-use-google-analytics-to-optimize-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">l'utilisation de Google Analytics pour optimiser votre site d'adh\u00e9sion<\/a>Il se peut que vous soyez en mesure de suivre ce ph\u00e9nom\u00e8ne vous-m\u00eame en utilisant l'indicateur Sessions to Transaction (nombre de sessions par rapport au nombre de transactions). Si ce n'est pas le cas, on peut supposer que tous les nouveaux visiteurs ne s'inscrivent pas imm\u00e9diatement.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16447\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Google-Analytics.png\" alt=\"Sessions de Google Analytics avec transactions \" width=\"895\" height=\"490\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Google-Analytics.png 895w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Google-Analytics-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Google-Analytics-768x420.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Google-Analytics-311x170.png 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Google-Analytics-840x460.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Google-Analytics-700x383.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Google-Analytics-156x85.png 156w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/p>\n<p>Les sites d'adh\u00e9sion sont diff\u00e9rents des magasins de commerce \u00e9lectronique, bien s\u00fbr, mais m\u00eame s'il faut deux visites \u00e0 de nouveaux membres potentiels avant qu'ils ne soient pr\u00eats \u00e0 s'inscrire, cela vaut la peine de faire des efforts pour faciliter leur retour pour cette deuxi\u00e8me, troisi\u00e8me ou quatri\u00e8me visite si importante.<\/p>\n<p>Si vous cherchez \u00e0 obtenir\u00a0<a href=\"https:\/\/memberpress.com\/fr\/simple-seo-strategies-for-membership-websites\/\">plus de trafic vers votre site web d'adh\u00e9sion gr\u00e2ce \u00e0 l'optimisation des moteurs de recherche (SEO)<\/a>\u00a0et\u00a0<a href=\"https:\/\/memberpress.com\/fr\/marketing-tools-and-services-to-promote-your-membership-site\/\">marketing des m\u00e9dias sociaux<\/a>Il est donc logique de faire tout ce qui est en votre pouvoir pour encourager les nouveaux visiteurs \u00e0 revenir sur votre site ult\u00e9rieurement.<\/p>\n<p>C'est ce que nous allons voir dans notre guide sur la fa\u00e7on d'augmenter le nombre de visites sur votre site d'adh\u00e9sion WordPress.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_the_MemberPress_Reminders_Feature\"><\/span>Utiliser la fonction de rappel de MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L'une des fonctionnalit\u00e9s les plus int\u00e9ressantes du plugin MemberPress est sa capacit\u00e9 \u00e0 envoyer des courriels automatis\u00e9s en fonction de certains d\u00e9clencheurs.<\/p>\n<p>Par exemple, vous pouvez\u00a0<a href=\"https:\/\/memberpress.com\/fr\/reducing-your-membership-sites-churn\/\" target=\"_blank\" rel=\"noopener\">augmenter les taux de fid\u00e9lisation des membres<\/a>\u00a0en avertissant automatiquement les membres lorsque leur abonnement est sur le point de prendre fin ou lorsque leur mode de paiement arrive \u00e0 expiration.<\/p>\n<p>Cependant, vous pouvez \u00e9galement utiliser la fonction\u00a0<a href=\"https:\/\/memberpress.com\/fr\/mastering-automated-email-reminders-in-the-memberpress-plugin\/\" target=\"_blank\" rel=\"noopener\">rappels automatis\u00e9s par courrier \u00e9lectronique dans MemberPress<\/a>\u00a0pour contacter les nouveaux membres potentiels qui ont abandonn\u00e9 le processus d'inscription. Leur navigateur a peut-\u00eatre plant\u00e9 au milieu du processus d'inscription ou ils n'avaient pas leurs coordonn\u00e9es de paiement \u00e0 port\u00e9e de main. Ou encore, ils ont \u00e9t\u00e9 appel\u00e9s avant de s'inscrire sur votre site et ont oubli\u00e9 de revenir.<\/p>\n<p>Pour quelque raison que ce soit, les paniers d'achat abandonn\u00e9s constituent un v\u00e9ritable probl\u00e8me dans le monde du commerce \u00e9lectronique.\u00a0<a href=\"https:\/\/www.barilliance.com\/cart-abandonment-rate-statistics\/\">quelques \u00e9tudes<\/a>\u00a0en mettant le taux de <a href=\"https:\/\/memberpress.com\/go\/shopify\/\" title=\"Lien d&#039;affiliation \u00e0 Shopify\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">panier d'achat<\/a> Le taux d'abandon peut atteindre 80 %. Ce ph\u00e9nom\u00e8ne pourrait \u00e9galement toucher votre site d'adh\u00e9sion.<\/p>\n<p>Toutefois, en \u00e9tablissant un rappel rapide \u00e0 l'aide de la fonction <a href=\"https:\/\/memberpress.com\/fr\/docs\/creating-reminders\/\">Signup Abandoned trigger in MemberPress<\/a>votre site enverra automatiquement un courriel personnalis\u00e9 \u00e0 toutes les personnes qui sont all\u00e9es jusqu'\u00e0 saisir leur adresse \u00e9lectronique mais qui n'ont pas termin\u00e9 le processus d'inscription.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16442\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-MemberPress-Reminder.png\" alt=\"Rappels MemberPress\" width=\"2031\" height=\"1826\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-MemberPress-Reminder.png 2031w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-MemberPress-Reminder-300x270.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-MemberPress-Reminder-1024x921.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-MemberPress-Reminder-768x690.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-MemberPress-Reminder-1536x1381.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-MemberPress-Reminder-189x170.png 189w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-MemberPress-Reminder-683x614.png 683w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-MemberPress-Reminder-761x684.png 761w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-MemberPress-Reminder-1146x1030.png 1146w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-MemberPress-Reminder-576x518.png 576w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-MemberPress-Reminder-156x140.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-MemberPress-Reminder-1080x971.png 1080w\" sizes=\"(max-width: 2031px) 100vw, 2031px\" \/><\/p>\n<p>Lorsqu'il s'agit d'encourager de nouveaux membres potentiels \u00e0 revenir sur votre site, il n'y a pas mieux.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_an_Enticing_Lead_Magnet_to_Create_an_Email_List\"><\/span>Utiliser un aimant \u00e0 prospects s\u00e9duisant pour cr\u00e9er une liste d'adresses \u00e9lectroniques<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-ConvertKit.png\" alt=\"ConvertKit\" width=\"1926\" height=\"566\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-ConvertKit.png 1926w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-ConvertKit-300x88.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-ConvertKit-1024x301.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-ConvertKit-768x226.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-ConvertKit-1536x451.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-ConvertKit-578x170.png 578w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-ConvertKit-840x247.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-ConvertKit-1216x357.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-ConvertKit-1832x538.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-ConvertKit-700x206.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-ConvertKit-156x46.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-ConvertKit-1080x317.png 1080w\" sizes=\"(max-width: 1926px) 100vw, 1926px\" \/><\/p>\n<p>Un autre moyen \u00e9prouv\u00e9 de rester en contact avec les visiteurs d'un site web consiste \u00e0\u00a0<a href=\"https:\/\/memberpress.com\/fr\/how-to-run-a-successful-email-campaign\/\">cr\u00e9er une liste d'adresses \u00e9lectroniques<\/a>. Ensuite, une fois qu'un visiteur a rejoint votre liste et est entr\u00e9 dans votre entonnoir, vous pouvez lui envoyer des e-mails quand vous le souhaitez.<\/p>\n<p>Les meilleurs <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campagne active\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing par courrier \u00e9lectronique<\/a> Les services de la Commission europ\u00e9enne facilitent\u00a0<a href=\"https:\/\/convertkit.com\/features\/automations\/\">cr\u00e9er une s\u00e9quence de messages qui sont envoy\u00e9s automatiquement<\/a>\u00a0aux nouveaux abonn\u00e9s dans les jours qui suivent leur inscription \u00e0 votre liste. Cela vous permet de diffuser lentement un contenu utile aux nouveaux membres potentiels avant de leur demander de revenir sur votre site et de s'inscrire.<\/p>\n<p>N'oubliez pas que pour inciter les visiteurs \u00e0 rejoindre votre liste, vous devez leur offrir une r\u00e9compense. Notre\u00a0<a href=\"https:\/\/memberpress.com\/fr\/how-to-use-lead-magnets-and-optins\/\">guide sur les aimants \u00e0 prospects et les incitations \u00e0 l'optin par email<\/a>\u00a0devrait vous aider \u00e0 trouver une r\u00e9compense efficace qui transforme un plus grand nombre de vos visiteurs en abonn\u00e9s au courrier \u00e9lectronique.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Promote_Your_Social_Media_Profiles\"><\/span>Promouvoir vos profils de m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16444\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Social-Media.png\" alt=\"Ic\u00f4nes des m\u00e9dias sociaux\" width=\"1306\" height=\"760\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Social-Media.png 1306w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Social-Media-300x175.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Social-Media-1024x596.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Social-Media-768x447.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Social-Media-292x170.png 292w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Social-Media-840x489.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Social-Media-1175x684.png 1175w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Social-Media-700x407.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Social-Media-156x91.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Social-Media-1080x628.png 1080w\" sizes=\"(max-width: 1306px) 100vw, 1306px\" \/><\/p>\n<p>Encourager les visiteurs \u00e0 vous suivre sur les m\u00e9dias sociaux est un autre excellent moyen de maintenir un lien avec eux une fois qu'ils ont quitt\u00e9 votre site web.<\/p>\n<p>Que vous soyez sur Facebook, Twitter ou Instagram, il y a de fortes chances qu'une partie de votre public utilise au moins l'une de ces plateformes. Si vous leur facilitez la t\u00e2che en leur permettant de vous suivre sur les m\u00e9dias sociaux, vous augmentez les chances qu'ils reviennent sur votre site, soit par le biais d'un message direct, soit en voyant quelque chose d'int\u00e9ressant que vous avez partag\u00e9 avec vos adeptes.<\/p>\n<p>N'oubliez pas d'afficher un lien vers votre site d'adh\u00e9sion sur votre profil de m\u00e9dia social, et quelle que soit la plateforme que vous choisissez, veillez \u00e0 publier r\u00e9guli\u00e8rement pour augmenter les chances que votre contenu soit vu par votre public cible. Un plugin WordPress gratuit, comme\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/social-icons-widget-by-wpzoom\/\">Widget d'ic\u00f4nes sociales<\/a>Le site Web de la Commission europ\u00e9enne peut vous aider \u00e0 ajouter rapidement des boutons qui renvoient \u00e0 vos profils sur tous les principaux r\u00e9seaux sociaux.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Add_a_Blog_to_Your_Website\"><\/span>Ajouter un blog \u00e0 votre site web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16445\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Feedly.png\" alt=\"Application Feedly\" width=\"2000\" height=\"904\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Feedly.png 2000w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Feedly-300x136.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Feedly-1024x463.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Feedly-768x347.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Feedly-1536x694.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Feedly-376x170.png 376w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Feedly-840x380.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Feedly-1216x550.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Feedly-1832x828.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Feedly-700x316.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Feedly-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Feedly-1080x488.png 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>Plus vous publiez de contenu sur votre site web, plus il y a de chances que quelqu'un trouve votre site via les moteurs de recherche, comme Google. De plus, la publication d'un flux r\u00e9gulier d'articles int\u00e9ressants donne aux visiteurs une raison de revenir pour voir ce que vous avez publi\u00e9 ensuite. Les visiteurs peuvent m\u00eame s'abonner \u00e0 votre flux RSS et suivre votre blog dans une application telle que\u00a0<a href=\"https:\/\/feedly.com\/i\/welcome\" target=\"_blank\" rel=\"noopener\">Feedly<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16446\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Blog-Comments.png\" alt=\"Utiliser les commentaires de blog pour attirer les visiteurs\" width=\"1808\" height=\"676\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Blog-Comments.png 1808w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Blog-Comments-300x112.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Blog-Comments-1024x383.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Blog-Comments-768x287.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Blog-Comments-1536x574.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Blog-Comments-455x170.png 455w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Blog-Comments-840x314.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Blog-Comments-1216x455.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Blog-Comments-700x262.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Blog-Comments-156x58.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/05\/Returning-Visitors-Blog-Comments-1080x404.png 1080w\" sizes=\"(max-width: 1808px) 100vw, 1808px\" \/><\/p>\n<p>L'ajout d'un blog \u00e0 votre site d'adh\u00e9sion, la possibilit\u00e9 de commenter vos articles de blog et le fait de prendre le temps de r\u00e9pondre aux lecteurs peuvent \u00e9galement contribuer \u00e0 faire revenir les visiteurs sur votre site web. Des plugins et des services tels que\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/comment-reply-email-notification\/\" target=\"_blank\" rel=\"noopener\">Notification par courriel de la r\u00e9ponse au commentaire<\/a>\u00a0ou\u00a0<a href=\"https:\/\/disqus.com\/\" target=\"_blank\" rel=\"noopener\">Disqus<\/a>\u00a0veillez \u00e0 ce que toute personne qui laisse un commentaire soit inform\u00e9e de la publication d'une r\u00e9ponse. Cela leur rappelle non seulement l'existence de votre site, mais leur donne aussi une raison d'y revenir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_Remarketing\"><\/span>Remarketing Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un autre moyen de renouer avec votre public une fois qu'il a quitt\u00e9 votre site web est d'utiliser le remarketing Facebook. Si vous avez d\u00e9j\u00e0 visit\u00e9 une boutique en ligne et que vous avez ensuite commenc\u00e9 \u00e0 voir des publicit\u00e9s pour cette boutique sur les m\u00e9dias sociaux, vous voyez le remarketing, ou reciblage, \u00e0 l'\u0153uvre.<\/p>\n<p>Vous pouvez \u00e9galement l'appliquer facilement \u00e0 votre site web. Et vous n'avez pas besoin de d\u00e9penser beaucoup pour commencer. Une fois que vous aurez constat\u00e9 un retour sur investissement de vos campagnes, par exemple une augmentation des inscriptions, vous pourrez commencer \u00e0 investir davantage dans cette forme de marketing des m\u00e9dias sociaux.<\/p>\n<p>Si vous souhaitez savoir comment d\u00e9marrer avec ce type de publicit\u00e9, consultez ce guide sur\u00a0<a href=\"https:\/\/www.wpexplorer.com\/facebook-remarketing-wordpress\/\">Comment cr\u00e9er des campagnes de remarketing Facebook pour WordPress<\/a>. Il vous permettra d'\u00eatre op\u00e9rationnel en un rien de temps.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nous esp\u00e9rons que ces conseils vous aideront \u00e0 faire en sorte que les visiteurs reviennent sur votre site web jusqu'\u00e0 ce qu'ils soient pr\u00eats \u00e0 adh\u00e9rer \u00e0 votre programme d'adh\u00e9sion.<\/p>\n<p>Outre l'utilisation des fonctions de rappel de MemberPress, la cr\u00e9ation d'une liste d'adresses \u00e9lectroniques et l'utilisation des m\u00e9dias sociaux, vous pouvez \u00e9galement consulter nos guides sur l'utilisation de MemberPress.\u00a0<a href=\"https:\/\/memberpress.com\/fr\/3-marketing-strategies-for-successful-membership-sites\/\">les meilleures tactiques de marketing pour les sites d'adh\u00e9sion afin d'accro\u00eetre votre audience<\/a>\u00a0et comment\u00a0<a href=\"https:\/\/memberpress.com\/fr\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">transformer un plus grand nombre de visiteurs gratuits en membres payants<\/a>.<\/p>\n<p><em>\u00cates-vous pr\u00eat \u00e0 mettre en \u0153uvre un syst\u00e8me qui permette \u00e0 un plus grand nombre de vos visiteurs ponctuels de revenir sur votre site d'adh\u00e9sion ? Faites-nous en part dans les commentaires ci-dessous.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Bringing traffic to your website can be difficult even at the best of times. Therefore, it\u2019s vital you put measures in place to help you reconnect with visitors once they\u2019ve left your site. Otherwise, all that effort of generating more traffic to your website is wasted. Ways of getting those visitors to return after they\u2019ve [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":16459,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[344,187,427,296],"class_list":{"0":"post-16441","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"category-retention-and-loyalty","9":"tag-churn","10":"tag-marketing-strategies","11":"tag-return-visits","12":"tag-traffic","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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