{"id":16468,"date":"2018-06-06T10:42:14","date_gmt":"2018-06-06T16:42:14","guid":{"rendered":"https:\/\/memberpress.com\/?p=16468"},"modified":"2020-09-18T09:24:32","modified_gmt":"2020-09-18T15:24:32","slug":"content-help-dont-think-thin-think-substance","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/content-help-dont-think-thin-think-substance\/","title":{"rendered":"Aide au contenu : Ne pensez pas mince. Pensez substance."},"content":{"rendered":"<p>Aujourd'hui, nous parlons du contenu : le plus court et le plus long. Nous avons r\u00e9cemment abord\u00e9 la question du <a href=\"https:\/\/memberpress.com\/fr\/how-to-be-10x-better-with-your-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contenu 10X<\/a> et la diff\u00e9rence entre <a href=\"https:\/\/memberpress.com\/fr\/informational-and-promotional-content-what-are-you-writing-anyway\/\" target=\"_blank\" rel=\"noopener noreferrer\">promotionnelles et informatives<\/a> contenu. Mais nous n'avons pas encore parl\u00e9 des deux extr\u00e9mit\u00e9s du spectre du contenu : le format fin et le format long. Pour \u00eatre clair, il ne s'agit pas des deux faces oppos\u00e9es d'une pi\u00e8ce de monnaie ou des deux moiti\u00e9s d'une m\u00eame pi\u00e8ce ; non, c'est un peu plus compliqu\u00e9 que cela.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a1f5a77e59d1\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1f5a77e59d1\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/content-help-dont-think-thin-think-substance\/#Thin_Content_What_It_Is_and_Why_Its_Bad_for_Business\" >Le contenu superficiel : ce que c'est et pourquoi c'est mauvais pour les entreprises<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/content-help-dont-think-thin-think-substance\/#Long-Form_Content_Make_It_Part_of_Your_Content_Arsenal\" >Contenu de longue dur\u00e9e Int\u00e9grez-le \u00e0 votre arsenal de contenu<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>La maigreur ? Le contenu superficiel est quelque chose qu'il faut \u00e9viter, comme la peste. Le contenu long, en revanche, est un bon contenu, de type 10X, promotionnel ou informatif. En fait, c'est mieux que bon, c'est excellent ! Et bien qu'il faille beaucoup de temps et d'efforts pour le produire, le retour sur investissement en vaut la peine. Nous esp\u00e9rons que cet article vous apprendra \u00e0 penser substance, et non mince, lorsque vous construisez votre blog, votre site et votre entreprise.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thin_Content_What_It_Is_and_Why_Its_Bad_for_Business\"><\/span>Le contenu superficiel (thin content) : Ce que c'est et pourquoi c'est mauvais pour les affaires<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Le contenu superficiel n'a que peu ou pas de valeur, c'est-\u00e0-dire qu'il n'apporte rien au lecteur. Il est de faible qualit\u00e9 et ne contient pas d'informations approfondies faisant autorit\u00e9.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Outre le fait qu'il fait perdre du temps aux lecteurs, le contenu superficiel est n\u00e9faste pour <a href=\"https:\/\/memberpress.com\/fr\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">R\u00c9F\u00c9RENCEMENT<\/a> Il n'y a pas de raison pour que le contenu superficiel ne soit pas pris en compte, car Google Panda - une mise \u00e0 jour de l'algorithme de r\u00e9sultats du moteur de recherche de Google dont l'objectif est d'\u00e9liminer les sites de faible qualit\u00e9 et de r\u00e9compenser les sites de haute qualit\u00e9 - le supprimera. Bien que Google ait publi\u00e9 Panda en 2011, les r\u00e9centes mises \u00e0 jour de l'algorithme ont fait prendre conscience aux cr\u00e9ateurs de contenu et aux webmestres que le contenu superficiel (thin content) est toujours un probl\u00e8me. Comme nous ne voulons pas que vous en mettiez par inadvertance sur votre site et que vous soyez la cible de Panda, nous sommes l\u00e0 pour vous aider \u00e0 comprendre exactement ce qu'est un contenu superficiel.<\/p>\n<ul>\n<li>Contenu dupliqu\u00e9<\/li>\n<\/ul>\n<p>Il y a duplication lorsque deux pages ou plus contiennent les m\u00eames informations, c'est-\u00e0-dire lorsque deux URL renvoient au m\u00eame contenu. Elle se produit \u00e9galement lorsque plusieurs pages partagent le m\u00eame texte, par exemple un texte d\u00e9crivant les services d'une entreprise pour tous les sites qu'elle dessert. La solution \u00e0 ce probl\u00e8me ? Cr\u00e9ez une page d\u00e9crivant les services, puis publiez des liens individuels pour chaque site, dans lesquels vous d\u00e9crivez les diff\u00e9rences \u00e9ventuelles entre les services de chaque site.<\/p>\n<ul>\n<li>Contenu r\u00e9cup\u00e9r\u00e9<\/li>\n<\/ul>\n<p>Le \"scraping\" consiste \u00e0 prendre le contenu d'un autre site et \u00e0 le copier-coller directement sur votre site, que ce soit dans son int\u00e9gralit\u00e9 ou par gros morceaux. Non seulement ce n'est pas bon pour le r\u00e9f\u00e9rencement, mais vous risquez d'enfreindre le droit d'auteur. Il n'y a rien de mal \u00e0 citer le travail de quelqu'un d'autre, mais \u00e0 condition d'en donner le cr\u00e9dit et de ne pas l'utiliser comme s'il s'agissait du v\u00f4tre. Le contenu cit\u00e9 doit <i>soutien<\/i> votre travail original.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>Contenu g\u00e9n\u00e9r\u00e9 automatiquement<\/li>\n<\/ul>\n<p>Ce type de contenu est exactement ce qu'il semble \u00eatre : un contenu g\u00e9n\u00e9r\u00e9 par un programme plut\u00f4t que par un \u00eatre humain. Parfois, le texte g\u00e9n\u00e9r\u00e9 produit des paragraphes avec des mots et des phrases al\u00e9atoires qui n'ont aucun sens pour le lecteur, mais qui contiennent des mots-cl\u00e9s qu'un utilisateur peut rechercher. <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2721306?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google donne des exemples<\/a> Le contenu autog\u00e9n\u00e9r\u00e9 n'est pas une nouveaut\u00e9, mais c'est une bonne r\u00e8gle de base que de g\u00e9n\u00e9rer du contenu original de toute fa\u00e7on - il a plus d'importance pour l'\u00eatre humain qui le lira.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>Contenu d'affiliation<\/li>\n<\/ul>\n<p>Vous souhaitez pr\u00e9senter des produits d'affiliation sur votre site ? C'est tout \u00e0 fait possible, mais veillez \u00e0 ajouter vos propres paragraphes descriptifs et informations au contenu afin de le diff\u00e9rencier du site web de l'affili\u00e9. En outre, il est tout \u00e0 fait normal d'expliquer en quoi un produit d'affiliation donn\u00e9 est avantageux pour les clients et de leur fournir des informations sur les prix et les modalit\u00e9s d'achat.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>Pages d'entr\u00e9e<\/li>\n<\/ul>\n<p>Il s'agit de sites ou de pages cr\u00e9\u00e9s dans le seul but de figurer en bonne place dans les requ\u00eates de recherche et d'am\u00e9liorer le r\u00e9f\u00e9rencement. Ils agissent comme une \"porte\" - peut-\u00eatre plus pr\u00e9cis\u00e9ment d\u00e9crite comme un cerceau - entre l'utilisateur et le contenu qu'il essaie d'atteindre. Ces pages ne contiennent pas de contenu int\u00e9ressant, mais plut\u00f4t des liens qui am\u00e8nent l'utilisateur plus loin dans le site.<\/p>\n<p>Alors, comment r\u00e9soudre le probl\u00e8me du contenu l\u00e9ger ? La solution la plus simple consiste \u00e0 ne pas \u00e9crire ou cr\u00e9er de pages \u00e0 faible contenu. Toutefois, si vous cr\u00e9ez par inadvertance une page \u00e0 faible contenu (ce qui peut parfois se produire), vous pouvez la retrouver en effectuant un <a href=\"https:\/\/memberpress.com\/fr\/why-you-should-perform-content-audits-on-your-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">audit de contenu<\/a> de votre site.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Long-Form_Content_Make_It_Part_of_Your_Content_Arsenal\"><\/span>Contenu de longue dur\u00e9e : Int\u00e9grez-le \u00e0 votre arsenal de contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Soyons clairs : la solution pour \u00e9viter le contenu superficiel n'est pas n\u00e9cessairement d'\u00e9crire des articles plus longs. Il s'agit d'\u00e9crire plus de <i>substantif<\/i> articles. Cependant, le contenu de longue dur\u00e9e entre certainement dans cette cat\u00e9gorie plus substantielle, car si vous \u00e9crivez sur un sujet qui permet aux lecteurs d'en retirer quelque chose et qui montre votre autorit\u00e9 sur le sujet, il est essentiel d'\u00e9crire un article plus long et plus informatif. Ce que les lecteurs recherchent - et ce que les algorithmes de Google sont programm\u00e9s pour trouver - ce sont des articles plus \u00e9toff\u00e9s, et non pas des pages de pure forme.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Bien qu'il n'y ait pas de nombre de mots magique pour qualifier un article de long format, vous pouvez le consid\u00e9rer comme un document de recherche plut\u00f4t qu'un essai. Il y a quatre ans, les experts affirmaient qu'un contenu de longue dur\u00e9e \u00e9tait un contenu de plus de 1 200 mots. Ce n'est plus le cas aujourd'hui. On parle plut\u00f4t de 4 000 mots, \u00e0 peu pr\u00e8s.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Ne vous \u00e9tonnez pas, c'est possible ! Et pendant que vous le produisez, vous pouvez tenir vos lecteurs au courant de vos progr\u00e8s, avec la promesse que quelque chose de tr\u00e8s sp\u00e9cial et qui vaut la peine d'\u00eatre attendu est en train d'arriver.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Que pouvez-vous donc cr\u00e9er ? Ebooks, <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cours en ligne<\/a>Les guides et brochures sur les produits, les \u00e9tudes de cas, les livres blancs et les pr\u00e9sentations sont autant d'id\u00e9es. Ce sont tous des projets importants, mais qui en valent la peine s'ils sont bien r\u00e9alis\u00e9s.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Le plus grand avantage de la r\u00e9daction d'un contenu de longue dur\u00e9e est peut-\u00eatre qu'elle vous aidera, dans l'ensemble, \u00e0 am\u00e9liorer votre classement.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Pourquoi ?<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>Il fait autorit\u00e9. L\u00e0 encore, si vous pouvez \u00e9crire longuement sur un sujet, c'est que vous en savez plus que vos concurrents.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li>Il s'agit d'un produit \u00e0 dur\u00e9e de vie ind\u00e9termin\u00e9e. Vous ne voudriez pas consacrer beaucoup de temps et d'efforts \u00e0 un document qui sera p\u00e9rim\u00e9 dans quelques mois. Vous devrez peut-\u00eatre actualiser le document en fonction de l'\u00e9volution de votre secteur d'activit\u00e9, mais les fondements resteront inchang\u00e9s.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li>Il est plus cibl\u00e9. Lorsque vous s\u00e9lectionnez les sujets de vos contenus longs, r\u00e9duisez votre champ d'action et r\u00e9digez des contenus qui se concentrent sur ce que vous pouvez faire pour les clients dans votre domaine.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li>Il peut \u00eatre prot\u00e9g\u00e9 par des droits d'adh\u00e9sion. Le contenu prot\u00e9g\u00e9 a plus de valeur que le contenu non prot\u00e9g\u00e9 car, comme le dit le clich\u00e9, on en a pour son argent. S'il est toujours utile de disposer d'un contenu long format non prot\u00e9g\u00e9, un contenu prot\u00e9g\u00e9 via un site d'adh\u00e9sion donne \u00e0 votre contenu un avantage en le r\u00e9servant aux lecteurs qui consacreront du temps et de l'argent \u00e0 sa lecture (ce qui, bien entendu, signifie que vous devrez le r\u00e9diger et le produire de mani\u00e8re \u00e0 ce qu'il vaille la peine d'\u00eatre lu).<\/li>\n<\/ul>\n<ul>\n<li>La qualit\u00e9 prime sur la quantit\u00e9, \u00e0 tous les coups. De peur d'avoir l'air d'un disque ray\u00e9 (ou d'un contenu dupliqu\u00e9 !), il suffit de dire que les lecteurs accordent plus d'importance \u00e0 un \u00e9l\u00e9ment important de contenu informatif et faisant autorit\u00e9 qu'\u00e0 plusieurs \u00e9l\u00e9ments plus petits qui ne leur apportent rien.<\/li>\n<\/ul>\n<p><i>Qu'avez-vous retenu de cet article ? Avez-vous des conseils pour \u00e9viter le contenu superficiel ou pour r\u00e9diger des contenus de longue dur\u00e9e ? Nous (et nos lecteurs) serions ravis de le savoir, alors laissez-nous un commentaire ci-dessous !<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>Today we\u2019re talking about content: the short and long of it. We recently discussed 10X content and the difference between promotional and informational content. But we haven\u2019t talked about two ends of the content spectrum: thin and long-form. Now, to be clear, these aren\u2019t opposite sides of a content coin or each other\u2019s halves; no, [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16468","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Today we\u2019re talking about content: the short and long of it. 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