{"id":16477,"date":"2018-06-13T05:43:04","date_gmt":"2018-06-13T11:43:04","guid":{"rendered":"https:\/\/memberpress.com\/?p=16477"},"modified":"2018-06-13T05:43:04","modified_gmt":"2018-06-13T11:43:04","slug":"its-time-to-stop-focusing-on-word-count","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/","title":{"rendered":"Il est temps d'arr\u00eater de se focaliser sur le nombre de mots"},"content":{"rendered":"<p>Allons droit au but : le nombre de mots n'est pas l'\u00e9l\u00e9ment le plus important de votre blog. Les lecteurs ne s'inqui\u00e8tent pas du nombre de mots contenus dans un article. Ils se concentrent sur le contenu et, surtout, sur les points qui les touchent.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d09c8208af8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d09c8208af8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/#Good_Content_Matters\" >L'importance d'un bon contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/#Short_Posts\" >Messages courts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/#Long_Posts\" >Longs messages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/#How_to_Figure_It_Out\" >Comment s'y retrouver<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Alors, pourquoi y a-t-il un d\u00e9compte des mots, de toute fa\u00e7on ?<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Le fait est que le nombre de mots d'un article est un d\u00e9tail superficiel. Ce qui incite les gens \u00e0 partager un article, c'est ce qu'ils en retirent. Le nombre de mots sugg\u00e9r\u00e9 est issu d'une recherche qui indique qu'un certain nombre de mots dans un article affecte la dur\u00e9e d'attention du lecteur, la \"partageabilit\u00e9\" de l'article et les facteurs de \"trouvabilit\u00e9\" qui am\u00e9liorent le classement dans Google. En r\u00e9sum\u00e9, le nombre de mots est plut\u00f4t un guide.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Good_Content_Matters\"><\/span>L'importance d'un bon contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gourou du marketing et influenceur web <a href=\"https:\/\/neilpatel.com\/blog\/long-blog-articles\/\" target=\"_blank\" rel=\"noopener\">Neil Patel dit<\/a> Le nombre de mots \"n'a d'importance que si le contenu est bon\". Qu'est-ce qui fait qu'un contenu est bon ? Il doit \u00eatre de qualit\u00e9 et substantiel et doit accomplir quelque chose, c'est-\u00e0-dire qu'il doit avoir un but. Il doit \u00eatre plus que des mots sur une page (ou un \u00e9cran).<\/p>\n<p>C'est pourquoi, dans un article r\u00e9cent, nous vous avons sugg\u00e9r\u00e9 de <a href=\"https:\/\/memberpress.com\/fr\/content-help-dont-think-thin-think-substance\/\" target=\"_blank\" rel=\"noopener\">penser <i>substance<\/i><\/a>C'est la raison pour laquelle il est important d'avoir un contenu de qualit\u00e9, car certains sujets peuvent \u00eatre trait\u00e9s en seulement deux cents mots, tandis que d'autres peuvent \u00eatre d\u00e9velopp\u00e9s jusqu'\u00e0 plus de quatre mille mots. C'est \u00e9galement la raison pour laquelle nous avons not\u00e9 que le contenu superficiel (qui n'a pas de qualit\u00e9) <i>n'est pas<\/i> \u00e9quivalent \u00e0 un contenu court (qui a une utilit\u00e9).<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Autre conseil : la plupart des lecteurs ne lisent pas chaque mot de la page. Votre article est en concurrence avec le reste de la vie du lecteur : travail, famille, etc. Le plus souvent, les lecteurs recherchent les points principaux et examinent les titres, les sous-titres et les listes \u00e0 puces. <a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noopener\">Recherche<\/a> montre que seulement 20 \u00e0 28 % de votre contenu est lu. Alors pourquoi perdre du temps \u00e0 remplir la page avec du superflu ?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Short_Posts\"><\/span>Messages courts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si vous pouvez dire ce que vous voulez en moins de mots et laisser le lecteur poursuivre son chemin, pourquoi ne pas le faire ? Bien entendu, cela ne signifie pas qu'il faille se contenter de quelques mots pour avoir du contenu sur son blog. Il faut parfois beaucoup plus de travail pour \u00eatre court, gentil et pr\u00e9cis, car vous allez au c\u0153ur de l'information que vous voulez partager.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u00c9l\u00e9ments d'un bon article court :<\/p>\n<ul>\n<li>Attire l'attention du lecteur<\/li>\n<li>Va droit au but<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>Un appel \u00e0 l'action clair<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>\u00c9vite les mots suppl\u00e9mentaires juste pour remplir une page<\/li>\n<\/ul>\n<p>Les articles courts sont utiles pour :<\/p>\n<ul>\n<li>Lancement de produits ou de services<\/li>\n<li>Invitations \u00e0 s'abonner \u00e0 votre lettre d'information<\/li>\n<li>Les blogueurs qui publient du contenu tous les jours (parce qu'\u00e9crire de longs articles tous les jours \u00e9quivaut plus que probablement \u00e0 \u00e9crire uniquement des articles plut\u00f4t qu'\u00e0 g\u00e9rer une entreprise).<\/li>\n<\/ul>\n<p>Si vous voulez un bon exemple de quelqu'un qui publie des articles courts et de haute qualit\u00e9, lisez <a href=\"https:\/\/seths.blog\" target=\"_blank\" rel=\"noopener\">Le blog de Seth Godin<\/a>. Il est le roi ici parce qu'il est capable de dire ce qu'il veut dire d'une mani\u00e8re concise et de donner aux lecteurs un grand avantage.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>(En passant, vous remarquerez qu'il ne remplit pas son blog d'images ou d'espaces blancs. Les articles sont tous regroup\u00e9s sur une seule page que l'on peut faire d\u00e9filer, plut\u00f4t que sur des pages distinctes. Et \u00e7a marche parce que c'est son style. Brillant !)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Long_Posts\"><\/span>Longs messages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Et m\u00eame si M. Godin est le roi des articles courts, pour la plupart d'entre nous, c'est le contenu long qui domine le monde aujourd'hui. L'une des principales raisons est le r\u00e9f\u00e9rencement, car les robots d'indexation de Google examinent tous les \u00e9l\u00e9ments de votre page : titres, sous-titres, en-t\u00eates et mots de l'article lui-m\u00eame. Ainsi, plus Google a de mots \u00e0 examiner, mieux il peut classer votre contenu. Et plus il y a de personnes qui trouvent votre blog, plus vous avez de lecteurs et plus il y a de chances qu'ils deviennent des clients payants. Le retour sur investissement, c'est gagn\u00e9 !<\/p>\n<p>Mais vous souvenez-vous de cette petite statistique que nous avons \u00e9voqu\u00e9e plus haut, \u00e0 savoir que les lecteurs ne lisent que 20 \u00e0 28 % de votre article ? Consid\u00e9rez-les \u00e9galement comme des robots d'indexation. Ils parcourent le titre, les sous-titres et les listes \u00e0 puces et regardent les images, telles que les photos, les diagrammes et les graphiques, pour comprendre l'essentiel de votre article. C'est pourquoi la structure des articles longs est si importante.<\/p>\n<p>Les \u00e9l\u00e9ments de la structure d'un article de longue dur\u00e9e sont les suivants<\/p>\n<ul>\n<li>Des sous-titres qui s\u00e9parent le texte afin que le lecteur puisse trouver rapidement le contenu qui lui est le plus utile\/applicable.<\/li>\n<li>Des images qui illustrent le th\u00e8me de l'article et qui viennent rompre le texte.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>Un texte en gras et en italique qui attire l'attention du lecteur et l'aide \u00e0 se concentrer.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>Des paragraphes courts avec des significations claires et sans mots de remplissage ou d'information superficielle<\/li>\n<\/ul>\n<p>Les longs messages sont utiles pour :<\/p>\n<ul>\n<li>Sujets pour lesquels vous \u00eates un expert dans votre domaine ou secteur d'activit\u00e9<\/li>\n<li>Sujets n\u00e9cessitant une recherche et une discussion plus approfondies<\/li>\n<\/ul>\n<p>Il est pr\u00e9f\u00e9rable de ne pas publier quotidiennement de longs articles. Non seulement cela n\u00e9cessite beaucoup plus d'\u00e9criture de votre part, mais chaque article a besoin d'\u00eatre mis en avant, et vous voulez donner \u00e0 votre public l'occasion de dig\u00e9rer vos articles.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Figure_It_Out\"><\/span>Comment s'y retrouver<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>En fin de compte, la d\u00e9cision d'\u00e9crire un billet court ou long d\u00e9pend de votre capacit\u00e9 \u00e0 communiquer clairement votre id\u00e9e et \u00e0 fournir aux lecteurs un contenu qui leur sera utile et qu'ils seront enthousiastes \u00e0 l'id\u00e9e de partager avec leurs r\u00e9seaux.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Ainsi, avant de vous lancer dans la r\u00e9daction d'un article, r\u00e9fl\u00e9chissez \u00e0 votre public. Quels sont ses besoins ? Votre sujet r\u00e9pondra-t-il \u00e0 ces besoins, maintiendra-t-il l'int\u00e9r\u00eat des gens et r\u00e9soudra-t-il leurs probl\u00e8mes ? Ensuite, r\u00e9fl\u00e9chissez \u00e0 votre expertise et \u00e0 l'objectif de votre blog : pouvez-vous \u00e9crire longuement sur le sujet ? Ou s'agit-il plut\u00f4t de pr\u00e9senter un rapide argumentaire de vente et de laisser les lecteurs tester le produit ou le service par eux-m\u00eames ?<\/p>\n<p>Les r\u00e9ponses \u00e0 ces questions vous aideront \u00e0 d\u00e9terminer si votre sujet se pr\u00eate bien \u00e0 un article court ou long. Une derni\u00e8re chose \u00e0 garder \u00e0 l'esprit : tous les articles ne se valent pas ; si tous les articles \u00e9taient identiques, le monde des blogs serait vraiment tr\u00e8s ennuyeux.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Si vous vous int\u00e9ressez \u00e0 la science du nombre de mots, consultez le site de l'influenceur de premier plan <a href=\"https:\/\/neilpatel.com\/blog\/long-blog-articles\/\" target=\"_blank\" rel=\"noopener\">Article de Neil Patel<\/a> sur le nombre de mots et les longueurs les mieux accueillies dans chaque secteur.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><i>Quel est votre point de vue sur le sujet ? Court ou long ? Un bon m\u00e9lange des deux ? Qu'avez-vous trouv\u00e9 qui fonctionne le mieux pour votre blog et votre domaine ? Faites-nous en part, ainsi qu'\u00e0 nos lecteurs, dans la rubrique <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous !<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>Let\u2019s get straight to the point: word count isn\u2019t the most important thing about your blog. Readers aren\u2019t worried about how many words are in a post. They\u2019re zeroing in on the content and, most importantly, the points that resonate with them.\u00a0 So why are there even word counts, anyway?\u00a0 Here\u2019s the thing: the number [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16479,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16477","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Let\u2019s get straight to the point: word count isn\u2019t the most important thing about your blog. Readers aren\u2019t worried about how many words are in a post. They\u2019re zeroing in on the content and, most importantly, the points that resonate with them. So why are there even word counts, anyway? Here\u2019s the thing: the number\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"It\u2019s Time to Stop Focusing on Word Count\" \/>\n\t\t<meta property=\"og:description\" content=\"Let\u2019s get straight to the point: word count isn\u2019t the most important thing about your blog. Readers aren\u2019t worried about how many words are in a post. They\u2019re zeroing in on the content and, most importantly, the points that resonate with them. So why are there even word counts, anyway? Here\u2019s the thing: the number\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/word-count@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/word-count@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"988\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-06-13T11:43:04+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-06-13T11:43:04+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"It\u2019s Time to Stop Focusing on Word Count\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Let\u2019s get straight to the point: word count isn\u2019t the most important thing about your blog. Readers aren\u2019t worried about how many words are in a post. They\u2019re zeroing in on the content and, most importantly, the points that resonate with them. So why are there even word counts, anyway? Here\u2019s the thing: the number\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/word-count@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/its-time-to-stop-focusing-on-word-count\\\/#blogposting\",\"name\":\"It\\u2019s Time to Stop Focusing on Word Count\",\"headline\":\"It\\u2019s Time to Stop Focusing on Word Count\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/word-count@2x.png\",\"width\":1480,\"height\":988},\"datePublished\":\"2018-06-13T05:43:04-04:00\",\"dateModified\":\"2018-06-13T05:43:04-04:00\",\"inLanguage\":\"fr-FR\",\"commentCount\":2,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/its-time-to-stop-focusing-on-word-count\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/its-time-to-stop-focusing-on-word-count\\\/#webpage\"},\"articleSection\":\"Uncategorized\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/its-time-to-stop-focusing-on-word-count\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/uncategorized\\\/#listItem\",\"name\":\"Uncategorized\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/uncategorized\\\/#listItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/uncategorized\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/its-time-to-stop-focusing-on-word-count\\\/#listItem\",\"name\":\"It\\u2019s Time to Stop Focusing on Word Count\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/its-time-to-stop-focusing-on-word-count\\\/#listItem\",\"position\":3,\"name\":\"It\\u2019s Time to Stop Focusing on Word Count\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/uncategorized\\\/#listItem\",\"name\":\"Uncategorized\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/its-time-to-stop-focusing-on-word-count\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/its-time-to-stop-focusing-on-word-count\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/\",\"name\":\"Lindsay Flanagan\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1775148612\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/its-time-to-stop-focusing-on-word-count\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/its-time-to-stop-focusing-on-word-count\\\/\",\"name\":\"It\\u2019s Time to Stop Focusing on Word Count\",\"description\":\"Let\\u2019s get straight to the point: word count isn\\u2019t the most important thing about your blog. Readers aren\\u2019t worried about how many words are in a post. They\\u2019re zeroing in on the content and, most importantly, the points that resonate with them. So why are there even word counts, anyway? Here\\u2019s the thing: the number\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/its-time-to-stop-focusing-on-word-count\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/word-count@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/its-time-to-stop-focusing-on-word-count\\\/#mainImage\",\"width\":1480,\"height\":988},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/its-time-to-stop-focusing-on-word-count\\\/#mainImage\"},\"datePublished\":\"2018-06-13T05:43:04-04:00\",\"dateModified\":\"2018-06-13T05:43:04-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>It\u2019s Time to Stop Focusing on Word Count<\/title>\n\n","aioseo_head_json":{"title":"Il est temps d'arr\u00eater de se focaliser sur le nombre de mots","description":"Allons droit au but : le nombre de mots n'est pas l'\u00e9l\u00e9ment le plus important de votre blog. Les lecteurs ne s'inqui\u00e8tent pas du nombre de mots contenus dans un article. Ils se concentrent sur le contenu et, surtout, sur les points qui les touchent. Alors, pourquoi ce nombre de mots ? Voici ce qu'il en est : le nombre","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/#blogposting","name":"It\u2019s Time to Stop Focusing on Word Count","headline":"It\u2019s Time to Stop Focusing on Word Count","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/word-count@2x.png","width":1480,"height":988},"datePublished":"2018-06-13T05:43:04-04:00","dateModified":"2018-06-13T05:43:04-04:00","inLanguage":"fr-FR","commentCount":2,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/#webpage"},"articleSection":"Uncategorized"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/uncategorized\/#listItem","name":"Uncategorized"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/uncategorized\/#listItem","position":2,"name":"Uncategorized","item":"https:\/\/memberpress.com\/fr\/blog\/category\/uncategorized\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/#listItem","name":"It\u2019s Time to Stop Focusing on Word Count"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/#listItem","position":3,"name":"It\u2019s Time to Stop Focusing on Word Count","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/uncategorized\/#listItem","name":"Uncategorized"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/","name":"Lindsay Flanagan","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1775148612"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/","name":"It\u2019s Time to Stop Focusing on Word Count","description":"Let\u2019s get straight to the point: word count isn\u2019t the most important thing about your blog. Readers aren\u2019t worried about how many words are in a post. They\u2019re zeroing in on the content and, most importantly, the points that resonate with them. So why are there even word counts, anyway? Here\u2019s the thing: the number","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/flanagan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/word-count@2x.png","@id":"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/#mainImage","width":1480,"height":988},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/#mainImage"},"datePublished":"2018-06-13T05:43:04-04:00","dateModified":"2018-06-13T05:43:04-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"It\u2019s Time to Stop Focusing on Word Count","og:description":"Let\u2019s get straight to the point: word count isn\u2019t the most important thing about your blog. Readers aren\u2019t worried about how many words are in a post. They\u2019re zeroing in on the content and, most importantly, the points that resonate with them. So why are there even word counts, anyway? Here\u2019s the thing: the number","og:url":"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/word-count@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/word-count@2x.png","og:image:width":1480,"og:image:height":988,"article:published_time":"2018-06-13T11:43:04+00:00","article:modified_time":"2018-06-13T11:43:04+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"It\u2019s Time to Stop Focusing on Word Count","twitter:description":"Let\u2019s get straight to the point: word count isn\u2019t the most important thing about your blog. Readers aren\u2019t worried about how many words are in a post. They\u2019re zeroing in on the content and, most importantly, the points that resonate with them. So why are there even word counts, anyway? Here\u2019s the thing: the number","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/word-count@2x.png"},"aioseo_meta_data":{"post_id":"16477","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:17:20","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:34","updated":"2026-03-03 15:07:02"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/uncategorized\/\" title=\"Uncategorized\">Uncategorized<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tIt\u2019s Time to Stop Focusing on Word Count\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Uncategorized","link":"https:\/\/memberpress.com\/fr\/blog\/category\/uncategorized\/"},{"label":"It\u2019s Time to Stop Focusing on Word Count","link":"https:\/\/memberpress.com\/fr\/blog\/its-time-to-stop-focusing-on-word-count\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"2","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/16477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=16477"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/16477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/16479"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=16477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=16477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=16477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}