{"id":16486,"date":"2018-06-27T10:25:31","date_gmt":"2018-06-27T16:25:31","guid":{"rendered":"https:\/\/memberpress.com\/?p=16486"},"modified":"2018-06-27T12:53:45","modified_gmt":"2018-06-27T18:53:45","slug":"facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/","title":{"rendered":"Facebook Remarketing vs Google Remarketing : Quelle est la meilleure solution pour votre site d'adh\u00e9sion ?"},"content":{"rendered":"<p>Le remarketing vous permet de cibler des publicit\u00e9s sur les personnes qui ont d\u00e9j\u00e0 eu un rapport avec votre entreprise d'une mani\u00e8re ou d'une autre. En affichant des publicit\u00e9s \u00e0 des personnes qui ont d\u00e9j\u00e0 visit\u00e9 votre site, effectu\u00e9 un essai d'adh\u00e9sion gratuit, consult\u00e9 votre page sur les m\u00e9dias sociaux ou adh\u00e9r\u00e9 \u00e0 votre liste de diffusion, vous vous assurez que vos publicit\u00e9s atteignent un public cible, ce qui augmente la probabilit\u00e9 d'adh\u00e9sion et permet de r\u00e9duire les co\u00fbts publicitaires.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d58ab6947f7\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d58ab6947f7\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Facebook_Remarketing\" >Remarketing Facebook<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Ad_Reach\" >Port\u00e9e de la publicit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Ad_Formats\" >Formats d'annonces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Ad_Sources\" >Sources publicitaires<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Google_Remarketing\" >Google Remarketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Ad_Reach-2\" >Port\u00e9e de la publicit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Ad_Formats-2\" >Formats d'annonces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Ad_Sources-2\" >Sources publicitaires<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#So_Which_One\" >Alors, lequel ?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Alors, faut-il diffuser des publicit\u00e9s sur Facebook ou sur Google ? Cela d\u00e9pend. Dans cet article, nous examinerons les fonctionnalit\u00e9s de remarketing offertes par Facebook et Google, et nous vous aiderons \u00e0 choisir le service qui convient le mieux \u00e0 votre site d'affiliation. Commen\u00e7ons par le commencement.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Remarketing\"><\/span>Remarketing Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><u><\/u><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-basics\" target=\"_blank\" rel=\"noopener\">Remarketing Facebook<\/a> consiste \u00e0 diffuser des publicit\u00e9s Facebook aupr\u00e8s de clients actuels, d'anciens clients ou de personnes ayant manifest\u00e9 un int\u00e9r\u00eat pour votre entreprise ou votre site web. Faire de la publicit\u00e9 sur un r\u00e9seau social peut \u00eatre extr\u00eamement b\u00e9n\u00e9fique, car la preuve sociale (\u00eatre pr\u00e9sent sur les m\u00e9dias sociaux) est ce qui am\u00e8ne les clients \u00e0 faire confiance \u00e0 une marque ou \u00e0 essayer un produit ou un service. Jetons un coup d'\u0153il \u00e0 quelques-uns des points remarquables du remarketing sur Facebook.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Reach\"><\/span>Port\u00e9e de la publicit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Les publicit\u00e9s Facebook s'adressent \u00e0 des audiences sur Facebook, Instagram et\u00a0<u><\/u><a href=\"https:\/\/www.facebook.com\/business\/products\/audience-network\" target=\"_blank\" rel=\"noopener\">R\u00e9seau d'audience<\/a>. Facebook compte aujourd'hui plus de\u00a0<a href=\"https:\/\/www.facebook.com\/business\/products\/ads\" target=\"_blank\" rel=\"noopener\">deux milliards de personnes<\/a> utilisent leur plateforme chaque mois, et plus de 500 millions d'utilisateurs d'Instagram utilisent cette application chaque jour. Par cons\u00e9quent, la probabilit\u00e9 que votre public cible soit pr\u00e9sent et soit expos\u00e9 \u00e0 vos publicit\u00e9s sur ces canaux est \u00e9lev\u00e9e.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Formats\"><\/span>Formats d'annonces<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook vous donne une\u00a0<a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/\" target=\"_blank\" rel=\"noopener\">gamme de types d'annonces<\/a> \u00e0 choisir, y compris :<\/p>\n<ul>\n<li><u><\/u><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-photo-ads\" target=\"_blank\" rel=\"noopener\">Annonces photo<\/a>-Utiliser une seule image avec du texte pour attirer l'attention des visiteurs.<\/li>\n<li><u><\/u><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-video-ads\" target=\"_blank\" rel=\"noopener\">Annonces vid\u00e9o<\/a>-Cr\u00e9er un impact et raconter une histoire par le biais de la vid\u00e9o.<\/li>\n<li><u><\/u><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-carousel-ads\" target=\"_blank\" rel=\"noopener\">Annonces en carrousel<\/a>-Afficher jusqu'\u00e0 dix images ou vid\u00e9os dans une annonce, chacune avec son propre lien.<\/li>\n<li><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-collection\" target=\"_blank\" rel=\"noopener\">Annonces de collection<\/a>-Pr\u00e9senter un ensemble de caract\u00e9ristiques, de services ou de produits dans une seule publicit\u00e9.<\/li>\n<li><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-slideshow-ads\" target=\"_blank\" rel=\"noopener\">Diaporamas<\/a>-Utilisez le mouvement, le son et le texte pour capter l'attention de votre public.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Sources\"><\/span>Sources publicitaires<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pour cr\u00e9er une campagne publicitaire de remarketing sur Facebook, cr\u00e9ez d'abord un fichier\u00a0<a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-reach-existing-customers\" target=\"_blank\" rel=\"noopener\">Audience personnalis\u00e9e<\/a>L'audience personnalis\u00e9e est un groupe de personnes qui ont d\u00e9j\u00e0 interagi avec votre entreprise. En cr\u00e9ant des audiences personnalis\u00e9es, vous pourrez atteindre et recontacter ces clients potentiels par le biais des publicit\u00e9s Facebook.<\/p>\n<p>Facebook utilise les informations clients que vous fournissez ou qui peuvent \u00eatre collect\u00e9es via le Pixel Facebook ou le SKD, pour \"sourcer\" les donn\u00e9es utilis\u00e9es pour vos Custom Audiences. Examinons ces sources plus en d\u00e9tail.<\/p>\n<p><strong>Listes de contacts<\/strong><strong>:\u00a0<\/strong>L'une des options consiste \u00e0 diffuser des publicit\u00e9s Facebook aupr\u00e8s de personnes dont vous poss\u00e9dez d\u00e9j\u00e0 les coordonn\u00e9es (adresses \u00e9lectroniques ou num\u00e9ros de t\u00e9l\u00e9phone), afin de cr\u00e9er une audience personnalis\u00e9e. Lorsque ces personnes sont pr\u00e9sentes sur Facebook, vos publicit\u00e9s de remarketing apparaissent dans leur fil d'actualit\u00e9.<\/p>\n<p><strong>Visiteurs du site web<\/strong><strong>:\u00a0<\/strong>Une autre option consiste \u00e0 cr\u00e9er une audience personnalis\u00e9e compos\u00e9e de personnes ayant d\u00e9j\u00e0 visit\u00e9 votre site web. Pour ce faire, installez l'outil\u00a0 <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noopener\">Pixel Facebook<\/a>un bout de code, sur votre site web. Facebook peut alors suivre les visiteurs du site web et leur pr\u00e9senter vos publicit\u00e9s.<\/p>\n<p>Les donn\u00e9es du pixel Facebook peuvent \u00e9galement \u00eatre utilis\u00e9es pour cibler davantage votre campagne de remarketing, en ciblant des publicit\u00e9s sp\u00e9cifiques sur les utilisateurs qui ont effectu\u00e9 une action particuli\u00e8re sur votre site web, c'est-\u00e0-dire qui ont consult\u00e9 votre page de renvoi, mais qui ne se sont pas inscrits sur votre site d'adh\u00e9sion. En reprenant contact avec ce public par le biais de publicit\u00e9s Facebook, vous l'encouragez \u00e0 revenir sur votre site web, ce qui augmente les chances d'inscription.<\/p>\n<p><strong>Utilisateurs de l'application<\/strong><strong>:\u00a0<\/strong>Vous pouvez \u00e9galement utiliser Facebook pour cibler les utilisateurs de votre application. Pour ce faire, installez dans votre application un bout de code appel\u00e9\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/1549524211985335\" target=\"_blank\" rel=\"noopener\">SDK Facebook<\/a>. Vous pouvez ensuite faire du remarketing aupr\u00e8s de cette audience personnalis\u00e9e via vos publicit\u00e9s Facebook.<\/p>\n<p>Comme vous pouvez le voir, en cr\u00e9ant les bonnes audiences personnalis\u00e9es, vous vous assurez que vos publicit\u00e9s Facebook atteignent les personnes qui ont un int\u00e9r\u00eat pour votre site d'adh\u00e9sion ou qui ont d\u00e9j\u00e0 \u00e9t\u00e9 engag\u00e9es d'une mani\u00e8re ou d'une autre avec celui-ci.<\/p>\n<p>Examinons maintenant le remarketing de Google et comparons-le.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Remarketing\"><\/span>Google Remarketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16488\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing.jpg\" alt=\"Google Remarketing\" width=\"1480\" height=\"602\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing.jpg 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-300x122.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-1024x417.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-768x312.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-418x170.jpg 418w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-840x342.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-1216x495.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-700x285.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-156x63.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-1080x439.jpg 1080w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/adwords.google.com\/\" target=\"_blank\" rel=\"noopener\">Google AdWords<\/a> propose un service de remarketing efficace, avec toutefois quelques diff\u00e9rences notables par rapport \u00e0 Facebook.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Reach-2\"><\/span>Port\u00e9e de la publicit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L'un des principaux avantages de Google AdWords est sa port\u00e9e \u00e0 grande \u00e9chelle. Les personnes figurant sur vos listes de remarketing peuvent \u00eatre contact\u00e9es \u00e0 plusieurs reprises, <a href=\"https:\/\/support.google.com\/adwords\/answer\/2453998\" target=\"_blank\" rel=\"noopener\">deux millions de sites web et d'applications mobiles<\/a>et les publicit\u00e9s peuvent \u00eatre affich\u00e9es sur de nombreux appareils. Ainsi, m\u00eame si les internautes quittent votre site d'adh\u00e9sion, vous pouvez toujours les atteindre et promouvoir votre site web.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Formats-2\"><\/span>Formats d'annonces<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Il existe plusieurs fa\u00e7ons de faire du remarketing avec Google AdWords :<\/p>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/adwords\/answer\/2454000\" target=\"_blank\" rel=\"noopener\">Remarketing standard<\/a> \u2013 Show ads to your past visitors, customers, and leads, as they browse sites and apps.<\/li>\n<li><a href=\"https:\/\/support.google.com\/adwords\/answer\/3124536\" target=\"_blank\" rel=\"noopener\">Remarketing dynamique<\/a> \u2013 Take remarketing to the next level by showing tailored ads to people who have performed a specific action on your site.<\/li>\n<li><a href=\"https:\/\/support.google.com\/adwords\/answer\/2701222\" target=\"_blank\" rel=\"noopener\">Remarketing pour les annonces de recherche<\/a> \u2013 Show ads to people who have previously visited your site as they perform follow up searches on Google.<\/li>\n<li><a href=\"https:\/\/support.google.com\/adwords\/answer\/7181409\" target=\"_blank\" rel=\"noopener\">Remarketing vid\u00e9o<\/a> \u2013 Show ads to people who have interacted with your videos or your YouTube channel.<\/li>\n<\/ul>\n<p>En fonction de votre <a href=\"https:\/\/adwords.google.com\/intl\/en_uk\/start\/how-it-works\/\" target=\"_blank\" rel=\"noopener\">type d'annonce<\/a> et des objectifs, vous pouvez cr\u00e9er des publicit\u00e9s sous forme de texte, de photo, de vid\u00e9o ou d'application. Les caract\u00e9ristiques des publicit\u00e9s peuvent inclure des mises en page personnalis\u00e9es, des \u00e9l\u00e9ments interactifs, des animations, des liens et bien plus encore.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Sources-2\"><\/span>Sources publicitaires<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un autre avantage de Google AdWords est le nombre de sources \u00e0 partir desquelles vous pouvez s\u00e9lectionner votre public. Les annonces peuvent cibler des personnes figurant dans une liste de contacts pr\u00e9d\u00e9finie, des personnes ayant visit\u00e9 votre site web ou votre application, ainsi que toute personne ayant consult\u00e9 votre contenu sur YouTube. Examinons ces sources d'audience plus en d\u00e9tail :<\/p>\n<ul>\n<li><strong>\u00c9tiquette AdWords<\/strong><strong>:\u00a0<\/strong>Une fois la balise Google AdWords (un petit bout de code) ajout\u00e9e \u00e0 votre site web et \u00e0 vos applications, Google peut suivre vos visiteurs et leur pr\u00e9senter les annonces de votre site d'affiliation apr\u00e8s qu'ils ont quitt\u00e9 votre site.<\/li>\n<li><strong>YouTube<\/strong><strong>:\u00a0<\/strong>Faites du remarketing aupr\u00e8s des personnes qui se sont int\u00e9ress\u00e9es \u00e0 votre cha\u00eene YouTube et qui ont regard\u00e9 vos vid\u00e9os.<\/li>\n<li><strong>Google Analytics<\/strong><strong>:\u00a0<\/strong>Importez les audiences cr\u00e9\u00e9es dans Google Analytics et diffusez des annonces remarketing aupr\u00e8s d'elles.<\/li>\n<li><strong>Application<\/strong><strong>:\u00a0<\/strong>Cr\u00e9ez des listes de remarketing bas\u00e9es sur les utilisateurs actuels de l'application et les achats in-app.<\/li>\n<\/ul>\n<p><strong>Donn\u00e9es sur les clients<\/strong><strong>: <\/strong>T\u00e9l\u00e9chargez les coordonn\u00e9es de vos clients, comme leur adresse e-mail, puis diffusez des annonces de remarketing lorsqu'ils naviguent sur Google Search, utilisent Gmail, etc.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"So_Which_One\"><\/span>Alors, lequel ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le service de remarketing que vous choisissez d\u00e9pend en grande partie de la niche et de l'audience de votre site d'affiliation. Pour vous aider \u00e0 prendre votre d\u00e9cision, r\u00e9sumons quelques-uns des \u00e9l\u00e9ments cl\u00e9s que nous avons mentionn\u00e9s :<\/p>\n<ul>\n<li><strong>Port\u00e9e de la publicit\u00e9<\/strong><strong>:\u00a0<\/strong>Google a de loin la plus grande port\u00e9e - 90 % des utilisateurs d'Internet dans le monde - ce qui en fait, sur le papier, le meilleur choix. Cela dit, si votre public cible se trouve sur Facebook \u00e0 toute heure de la journ\u00e9e, le remarketing Facebook est le choix logique.<\/li>\n<li><strong>Formats d'annonces<\/strong><strong>:\u00a0<\/strong>Qu'il s'agisse de publicit\u00e9s \u00e0 image unique, de vid\u00e9os ou autres, Google et Facebook proposent tous deux un large \u00e9ventail d'options de conception \u00e9tonnantes.<\/li>\n<li><strong>Sources publicitaires<\/strong><strong>:\u00a0<\/strong>Google a la mainmise sur les sources publicitaires. Toutefois, le gagnant d\u00e9pend des actions de votre public cible. (Pour vous aider \u00e0 prendre votre d\u00e9cision, r\u00e9fl\u00e9chissez aux personnes que vous souhaitez cibler et \u00e0 la mani\u00e8re dont elles ont pr\u00e9c\u00e9demment interagi avec votre site d'adh\u00e9sion).<\/li>\n<li><strong>Prix<\/strong><strong>:\u00a0<\/strong>Le prix des annonces peut varier entre Google et Facebook et d\u00e9pend largement de votre niche et du type de trafic que vous ciblez. Les deux services vous permettent de fixer un budget, mais Google offre \u00e9galement une vari\u00e9t\u00e9 de services de publicit\u00e9.\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/2979071\" target=\"_blank\" rel=\"noopener\">strat\u00e9gies d'ench\u00e8res automatis\u00e9es<\/a> pour vous aider \u00e0 am\u00e9liorer votre retour sur investissement.<\/li>\n<\/ul>\n<p>Maintenant que vous avez une bonne compr\u00e9hension du fonctionnement du remarketing sur Facebook et Google, quel service allez-vous choisir ?<\/p>\n<p><em>Avez-vous des questions sur le remarketing ? Posez-les dans les commentaires ci-dessous.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Remarketing allows you to target ads at those who\u2019ve engaged with your business in some way. 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