{"id":16528,"date":"2018-07-11T13:16:50","date_gmt":"2018-07-11T19:16:50","guid":{"rendered":"https:\/\/memberpress.com\/?p=16528"},"modified":"2022-10-27T12:32:19","modified_gmt":"2022-10-27T18:32:19","slug":"self-taught-digital-nomads-the-story-and-team-behind-the-video-app-builder-vidapp-and-how-its-success-can-help-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/self-taught-digital-nomads-the-story-and-team-behind-the-video-app-builder-vidapp-and-how-its-success-can-help-your-membership-site\/","title":{"rendered":"Self-Taught Digital Nomads: The Story and Team Behind the Video App Builder VidApp (and how its success can help your membership site)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Here at MemberPress, we love to share clients\u2019 successes stories. Today we spotlight <a href=\"https:\/\/memberpress.com\/go\/vidapp\" title=\"Vidapp affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">VidApp<\/a>, a SaaS solution for video membership sites to create and manage native mobile and TV apps. <\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69c147d98b92e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69c147d98b92e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/self-taught-digital-nomads-the-story-and-team-behind-the-video-app-builder-vidapp-and-how-its-success-can-help-your-membership-site\/#VidApps_Beginning\" >VidApp\u2019s Beginning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/self-taught-digital-nomads-the-story-and-team-behind-the-video-app-builder-vidapp-and-how-its-success-can-help-your-membership-site\/#Why_Apps_Are_Becoming_Critical_for_Membership_Sites\" >Why Apps Are Becoming Critical for Membership Sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/self-taught-digital-nomads-the-story-and-team-behind-the-video-app-builder-vidapp-and-how-its-success-can-help-your-membership-site\/#Enter_VidApp\" >Enter VidApp!<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">Vice president of sales and marketing for VidApp, Rory Hancock, says VidApp is like a \u201cSquarespace for building and managing native mobile apps that are specifically designed for <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">video courses<\/a> and programs,\u201d and that they excel \u201cas a powerful solution for membership sites to better reach and engage their audience, reduce churn, and grow their revenue.\u201d And because we think that\u2019s pretty cool, we thought you might, too.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"VidApps_Beginning\"><\/span><b>VidApp\u2019s Beginning<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">VidApp was founded by Dave Hancock (CEO and co-founder) and Hannah Curd (CTO and co-founder) as they were traveling through Europe in 2013. Although the two had limited coding knowledge, they felt there was an opportunity in mobile video apps. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dave and Hannah met in Sydney previous to Europe, whereas Dave knew Rory, well, from birth. The brothers were born in a small town in New Zealand known for hobbits and gorgeous scenery, but perhaps in the near future when we think of New Zealand, we\u2019ll also think of VidApp, because it\u2019s where the company is now headquartered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What first sparked the idea for what would become VidApp was that in 2013 (the year of iPhone 4 and before app stores became mainstream), Dave was asked to turn a few DVDs into video apps to sell in the app stores. At the time, mobile video made up only 10 percent of the market as native apps were (and still are) complex and expensive to develop and maintain. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Native apps are those developed in a specific coding language that offers the most powerful performance, reliability, and features compared to a hybrid or web app. They\u2019re more expensive and complex to develop because Apple and Android require constant software updates and because of the vast number of different smartphones and tablets on the market. Even today, the average native iOS app takes five months to develop and costs over $25k\u2014and that doesn\u2019t include the $5k a year to maintain it! \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But Dave was driven by the move toward smartphones and his passion for helping small businesses gain access to a technology that allowed them to be part of an exciting, emerging marketplace (the app stores). Dave envisioned an easy-to-use tool just about anyone\u2014not just businesses with big budgets\u2014could use to develop and launch their own native apps. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But as mentioned, Dave and Hannah initially had limited coding experience and a limited budget, so they decided to do what great entrepreneurs do: build the solution themselves. These digital nomads taught themselves to code as they traveled through Europe, and the result is a SaaS platform now known as VidApp, which enables all types of businesses to create and manage their own video apps. That may be our favorite part of the story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As VidApp continued to evolve, Dave became the lead front-end and Android developer, while Hannah headed up iOS. Although their coding was self-taught, Dave has an MBA from Cambridge and majored in software engineering; he also has a background as a technical project manager at IBM. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hannah has a degree in Mathematics and technical skills from her time as a marketing-data analyst for major Australian banks. Once Dave and Hannah developed the technology and were ready to start sales and marketing in 2016, Rory joined the team, bringing with him his experience in sales and an educational background in finance and international business. To date, VidApp has raised a seed round of investment and grown to a full staff of ten.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Apps_Are_Becoming_Critical_for_Membership_Sites\"><\/span><b>Why Apps Are Becoming Critical for Membership Sites<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">VidApp is entering the business world at an exceptionally opportune time. In today\u2019s world, video rules: it\u2019s engaging, exciting, and faster to glean information from than any other type of content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We live in an on-demand world\u2014one where, Rory tells us, it\u2019s \u201cno longer enough to just offer your audience a good quality web experience because they\u2019re now no longer just on their computer; to truly succeed in today\u2019s digital world, you have to give your audience an omnichannel experience.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to reach and convert them wherever they are, whether laptop, smartphone, or connected TV (Apple TV, Roku, etc.). You may or may not be aware of the following statistics: by 2021, more than 80 percent of all global internet traffic will be video. By 2023, 80 percent of all mobile-data traffic will be video. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This not only highlights the world\u2019s demand for video but for <\/span><i><span style=\"font-weight: 400;\">mobile video<\/span><\/i><span style=\"font-weight: 400;\">. The key user behaviors and preferences driving the demand for mobile apps and reinforcing why they\u2019re becoming a crucial offering for any membership site are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">60 percent of online videos are now watched on a mobile device.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">85 percent of all people prefer to use an app over a mobile website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">US consumers spend five hours a day on their mobile devices; 90 percent of that time is spent in apps.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">People\u2019s preference for apps is simply due to better user experience. Video apps offer faster loading times; in-app, user-created playlists; and video downloads. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Behind-the-screen note: Rory didn\u2019t dare say \u201cvideo downloads\u201d at first, but he took that dare on and conquered it! Why was that scary? Because every digital business\u2019s worst nightmare is to wake up and find out someone has copied and pirated their content. The sweat, blood, and tears poured into creating the value that is their video content and information could be stolen just like that. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that\u2019s the single most important reason a mobile app is so valuable\u2014it gives a membership site the ability to offer its audience downloadable videos for offline viewing in<\/span> <span style=\"font-weight: 400;\">a way that prevents copying or sharing. (There\u2019s a reason why Netflix offers downloads on their apps but not on their site.) <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Combined with a superior user experience and mobile push notifications to combat dropping email-open rates, it\u2019s no wonder why offering members an app is proven to reduce subscription churn by as much as 30 percent. If that doesn\u2019t get your attention, we don\u2019t know what will.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One final note about the importance of apps: The App Stores are now the world\u2019s biggest digital marketplaces. And they\u2019re no longer solely about games. In fact, education and lifestyle apps now make up close to 10 percent of all apps in the app stores, with entertainment apps making up a further 6 percent. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Health and fitness apps have experienced a 70-percent growth rate from year to year, with in-app subscriptions up 58 percent in 2017. Consumers will go from spending $90 billion to $190 billion on in-app subscriptions by 2021, which makes them a marketplace opportunity that can no longer be overlooked.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Enter_VidApp\"><\/span><b>Enter VidApp!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Say hello to your new best friend in launching your own branded membership or subscription video app at a fraction of the time and cost of traditional developers. Their mission is to help online video businesses and membership sites to reach, engage, and delight their audience on any device. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than high up-front costs, VidApp makes it affordable with a low setup fee and ongoing-monthly-support plan. Additionally, once they\u2019ve developed your app, you don\u2019t have to rely on their developers because you can customize and manage your apps from within the VidApp platform (a combination of a CMS and Video App Builder). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although you will find generic app builders on the market, you most likely won\u2019t get the specific video functionality or specialty integrations a lot of membership sites need and which the experts at VidApp offer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With one look at their customer demographic, you\u2019ll understand how much and how well they serve the business community. While they are based in New Zealand, the majority of their customers are from the U.S., Canada, and the UK. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first clients were mainly businesses like sports and fitness companies whose audiences tend to watch videos at the gym, while commuting, or offline. But as we\u2019ve seen, all audiences are demanding video now, and VidApp\u2019s clients also include companies in the entertainment, educational, and instructional industries.<\/span><\/p>\n<p>Here's a quick peek at VidApp in action:<\/p>\n<p><iframe src=\"https:\/\/www.useloom.com\/embed\/c1973b8d43fe466b9474233b2c957430\" width=\"630\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">A few more awesome facts about VidApp:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Specific video-app functionality gives your audience an experience they\u2019ll love<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publish apps to iOS\/Android\/Apple TV\/Roku <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In-app transactions that integrate with your site to sell your memberships in the app stores <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Specialist integrations (like MemberPress and Vimeo) <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A low setup fee and ongoing support plan based on the number of paying app users a site has, so it works no matter your size or scale <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And here are a few reasons why developing an app with VidApp is a far better solution than custom development: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It keeps and maintains your apps live across all app stores<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It releases software-app updates whenever Apple, Google, or Roku require<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It offers feature and design upgrades every four months<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It handles all app user-related technical support<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Oh, and one more thing: <\/span><b><i>they offer a trial run for MemberPress sites where they\u2019ll build a test app at no cost! <\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">MemberPress client <\/span><a href=\"https:\/\/katieaustin.tv\/\"><span style=\"font-weight: 400;\">Katie Austin<\/span><\/a><span style=\"font-weight: 400;\"> is also a VidApp client, who says, \u201cI tried other development options which cost tens of thousands and <\/span><span style=\"font-weight: 400;\">failed\u2014<\/span><span style=\"font-weight: 400;\">simply because it\u2019s hard to find good people that know what they\u2019re doing. VidApp knew exactly what I needed for my app. They understood my brand, my subscription service and my app needs.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You really have nothing to lose by trying them out. We like to think they\u2019re offering this to you, our clients, because we\u2019ve been able to provide them with a product they can recommend. We don\u2019t mind sharing that Rory says MemberPress is their go-to because it\u2019s \u201creally been great to work with technically and one of the most robust plugins we\u2019ve integrated with.\u201d Thanks, VidApp! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about VidApp and take them up on their free trial by hitting up their <a href=\"http:\/\/vidapp.com\" target=\"_blank\" rel=\"noopener noreferrer\">website<\/a> or finding them on <a href=\"https:\/\/www.facebook.com\/WeAreVidapp\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> and <a href=\"https:\/\/www.linkedin.com\/company\/vidapp\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Special thanks to <a href=\"https:\/\/www.linkedin.com\/in\/rory-hancock-b680598a\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rory Hancock<\/a> for the information and statistics about apps, video content and about VidApp\u2019s history. <\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here at MemberPress, we love to share clients\u2019 successes stories. Today we spotlight VidApp, a SaaS solution for video membership sites to create and manage native mobile and TV apps. Vice president of sales and marketing for VidApp, Rory Hancock, says VidApp is like a \u201cSquarespace for building and managing native mobile apps that are [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16572,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16528","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Here at MemberPress, we love to share clients\u2019 successes stories. Today we spotlight VidApp, a SaaS solution for video membership sites to create and manage native mobile and TV apps. Vice president of sales and marketing for VidApp, Rory Hancock, says VidApp is like a \u201cSquarespace for building and managing native mobile apps that are\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/self-taught-digital-nomads-the-story-and-team-behind-the-video-app-builder-vidapp-and-how-its-success-can-help-your-membership-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Self-Taught Digital Nomads: The Story and Team Behind the Video App Builder VidApp (and how its success can help your membership site)\" \/>\n\t\t<meta property=\"og:description\" content=\"Here at MemberPress, we love to share clients\u2019 successes stories. Today we spotlight VidApp, a SaaS solution for video membership sites to create and manage native mobile and TV apps. Vice president of sales and marketing for VidApp, Rory Hancock, says VidApp is like a \u201cSquarespace for building and managing native mobile apps that are\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/self-taught-digital-nomads-the-story-and-team-behind-the-video-app-builder-vidapp-and-how-its-success-can-help-your-membership-site\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/VidappTeam-Photo-Description.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/VidappTeam-Photo-Description.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t\t<meta property=\"og:image:height\" content=\"920\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-07-11T19:16:50+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-10-27T18:32:19+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Self-Taught Digital Nomads: The Story and Team Behind the Video App Builder VidApp (and how its success can help your membership site)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Here at MemberPress, we love to share clients\u2019 successes stories. Today we spotlight VidApp, a SaaS solution for video membership sites to create and manage native mobile and TV apps. 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