{"id":16553,"date":"2018-07-18T13:27:46","date_gmt":"2018-07-18T19:27:46","guid":{"rendered":"https:\/\/memberpress.com\/?p=16553"},"modified":"2023-09-29T19:56:48","modified_gmt":"2023-09-29T23:56:48","slug":"running-competitions-to-promote-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/running-competitions-to-promote-your-membership-site\/","title":{"rendered":"Organiser des concours pour promouvoir votre site d'affiliation"},"content":{"rendered":"<p>Si vous cherchez un moyen de promouvoir votre site web d'affiliation et d'\u00e9largir votre audience, l'organisation d'un concours pourrait \u00eatre la solution. Bien entendu, il existe de nombreuses fa\u00e7ons d'\u00e9largir votre public, mais les concours et les cadeaux peuvent donner d'excellents r\u00e9sultats.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d041a7db988\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d041a7db988\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/running-competitions-to-promote-your-membership-site\/#Benefits_of_Using_Competitions_and_Contests\" >Avantages des concours et des comp\u00e9titions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/running-competitions-to-promote-your-membership-site\/#Reach_a_Wider_Audience\" >Atteindre un public plus large<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/running-competitions-to-promote-your-membership-site\/#Boost_Social_Media_Following\" >Augmenter le nombre d'abonn\u00e9s aux m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/running-competitions-to-promote-your-membership-site\/#Increase_Website_Traffic\" >Augmenter le trafic sur le site web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/running-competitions-to-promote-your-membership-site\/#Grow_Your_Email_List\" >D\u00e9veloppez votre liste d'adresses \u00e9lectroniques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/running-competitions-to-promote-your-membership-site\/#Encourage_Discussion\" >Encourager la discussion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/running-competitions-to-promote-your-membership-site\/#Promote_Your_Membership_Product\" >Promouvoir votre produit d'adh\u00e9sion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/running-competitions-to-promote-your-membership-site\/#Key_Points_to_Consider_Before_Running_a_Competition\" >Points cl\u00e9s \u00e0 prendre en compte avant d'organiser un concours<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/running-competitions-to-promote-your-membership-site\/#How_to_Run_a_Competition_for_Your_Website\" >Comment organiser un concours pour votre site web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/running-competitions-to-promote-your-membership-site\/#Contests_Giveaways_by_Fatcat_Apps\" >Concours et cadeaux par Fatcat Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/running-competitions-to-promote-your-membership-site\/#Comment_Contest\" >Concours de commentaires<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/fr\/blog\/running-competitions-to-promote-your-membership-site\/#No_Frills_Prize_Draw_Competitions\" >Concours de tirage au sort sans fioritures<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/fr\/blog\/running-competitions-to-promote-your-membership-site\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Dans cet article, nous aborderons les avantages de l'organisation d'un concours pour d\u00e9velopper votre site web, et nous vous donnerons quelques conseils pour commencer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Using_Competitions_and_Contests\"><\/span>Avantages des concours et des comp\u00e9titions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16560\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1.jpg\" alt=\"Rafflecoptor Outil pour les cadeaux\" width=\"1480\" height=\"1211\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1.jpg 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-300x245.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-1024x838.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-768x628.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-208x170.jpg 208w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-750x614.jpg 750w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-836x684.jpg 836w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-1259x1030.jpg 1259w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-633x518.jpg 633w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-156x128.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-1080x884.jpg 1080w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Avant d'aborder les outils qui peuvent vous aider \u00e0 organiser un concours sur votre site web d'affiliation, voici quelques-uns des avantages de la cr\u00e9ation d'un concours.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reach_a_Wider_Audience\"><\/span>Atteindre un public plus large<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si, pour participer \u00e0 votre concours, les participants doivent partager votre site sur les m\u00e9dias sociaux ou ailleurs, l'atteinte d'un public plus large pourrait \u00eatre le principal avantage de l'organisation d'un concours.<\/p>\n<p>De nombreux services de gestion de concours vous permettent d'accepter des participations via les m\u00e9dias sociaux, les tweets et les partages de votre contenu donnant \u00e0 vos visiteurs une chance de gagner.<\/p>\n<p>Chaque partage sur les m\u00e9dias sociaux pourrait mettre votre site web et votre produit d'adh\u00e9sion devant de nouveaux visiteurs ou membres potentiels, c'est donc une bonne id\u00e9e d'avoir une sorte de composante de m\u00e9dias sociaux dans vos concours.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Social_Media_Following\"><\/span>Augmenter le nombre d'abonn\u00e9s aux m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L'augmentation du nombre d'adeptes des m\u00e9dias sociaux peut \u00eatre un objectif en soi. Si vous utilisez les m\u00e9dias sociaux pour permettre \u00e0 vos visiteurs de participer au concours, le fait qu'ils suivent votre profil pour participer au concours augmentera naturellement le nombre de vos adeptes.<\/p>\n<p>D\u00e9sormais, ces adeptes suppl\u00e9mentaires peuvent s'impliquer dans votre <a href=\"https:\/\/memberpress.com\/fr\/what-not-to-do-on-social-media\/\" target=\"_blank\" rel=\"noopener\">campagnes de marketing dans les m\u00e9dias sociaux<\/a>et, avec un peu de chance, ils reviendront sur votre site \u00e0 l'avenir et, mieux encore, ils s'inscriront \u00e0 votre programme d'adh\u00e9sion.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increase_Website_Traffic\"><\/span>Augmenter le trafic sur le site web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un bon concours est s\u00fbr d'augmenter le trafic sur le site web. D'une part, vous pouvez faire en sorte que l'acc\u00e8s \u00e0 votre contenu implique une certaine forme de promotion de la part des participants. D'autre part, un grand concours dot\u00e9 d'un prix int\u00e9ressant peut devenir un \u00e9v\u00e9nement d'actualit\u00e9 en soi. La cr\u00e9ation d'un concours g\u00e9n\u00e9reux vous donne une bonne occasion de contacter des blogs pertinents, des influenceurs et d'autres acteurs cl\u00e9s de votre niche, en leur donnant quelque chose \u00e0 partager qui pourrait int\u00e9resser leurs adeptes.<\/p>\n<p>Cette nouvelle exposition pourrait augmenter le trafic sur le site web, ce qui vous donnerait plus de chances de convertir ces nouveaux visiteurs en abonn\u00e9s ou en membres.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Grow_Your_Email_List\"><\/span>D\u00e9veloppez votre liste d'adresses \u00e9lectroniques<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16554\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email.png\" alt=\"Concours pour les sites d&#039;adh\u00e9sion\" width=\"1480\" height=\"1017\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email.png 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email-300x206.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email-1024x704.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email-768x528.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email-247x170.png 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email-840x577.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email-995x684.png 995w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email-700x481.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email-156x107.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email-1080x742.png 1080w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>En plus d'utiliser votre <a href=\"https:\/\/memberpress.com\/fr\/how-to-use-lead-magnets-and-optins\/\" target=\"_blank\" rel=\"noopener\">formulaires d'optin et lead magnets<\/a> pour encourager les nouveaux visiteurs que vos concours am\u00e8nent sur votre site web \u00e0 s'inscrire \u00e0 votre liste d'adresses \u00e9lectroniques, vous pouvez \u00e9galement utiliser l'inscription \u00e0 votre liste d'adresses \u00e9lectroniques comme m\u00e9thode d'inscription au concours.<\/p>\n<p>Une fois que ces visiteurs ont rejoint votre liste pour participer au concours, vous pouvez mettre en place <a href=\"https:\/\/memberpress.com\/fr\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">votre campagne d'emailing<\/a> pour travailler et commencer \u00e0 partager un contenu de qualit\u00e9 avec vos nouveaux abonn\u00e9s. Une fois que vos nouveaux clients potentiels sont pr\u00eats, vous pouvez partager avec eux votre produit d'adh\u00e9sion.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Encourage_Discussion\"><\/span>Encourager la discussion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Une autre fa\u00e7on populaire d'organiser un concours consiste \u00e0 choisir un gagnant parmi toutes les personnes qui ont laiss\u00e9 un commentaire sur votre blog. Comme les commentaires peuvent susciter des discussions sur votre site web et ses produits d'adh\u00e9sion, cela peut valoir la peine de faire l'effort d'inciter vos lecteurs \u00e0 partager leurs id\u00e9es.<\/p>\n<p>Non seulement cette approche peut vous donner de nouvelles id\u00e9es pour votre site d'affiliation, mais elle vous donne \u00e9galement l'occasion de communiquer avec vos visiteurs en r\u00e9pondant \u00e0 leurs commentaires. Outre les commentaires sur les articles de blog, vous pouvez \u00e9galement organiser des concours pour stimuler la participation au site d'adh\u00e9sion. <a href=\"https:\/\/memberpress.com\/fr\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noopener\">les forums de discussion de votre site web<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Promote_Your_Membership_Product\"><\/span>Promouvoir votre produit d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Enfin, l'organisation d'un concours peut vous aider \u00e0 promouvoir votre produit d'adh\u00e9sion. En cr\u00e9ant un concours digne d'int\u00e9r\u00eat que les autres acteurs de votre niche voudront partager avec leur public, ou en mettant en place une proc\u00e9dure de participation au concours qui implique une promotion sur les m\u00e9dias sociaux, vous pouvez faire conna\u00eetre votre programme d'affiliation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Points_to_Consider_Before_Running_a_Competition\"><\/span>Points cl\u00e9s \u00e0 prendre en compte avant d'organiser un concours<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Avant de vous lancer dans votre premier concours, vous devez tenir compte de certains \u00e9l\u00e9ments. Tout d'abord, il convient de prendre le temps de r\u00e9fl\u00e9chir attentivement au prix que vous allez offrir.<\/p>\n<p>Offrirez-vous un grand prix ou des prix pour les finalistes ? L'acc\u00e8s gratuit ou r\u00e9duit \u00e0 votre programme d'adh\u00e9sion est un choix \u00e9vident. Toutefois, si vous souhaitez promouvoir votre concours aupr\u00e8s de vos membres existants, vous devez sortir des sentiers battus. <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a>.<\/p>\n<p>Veillez simplement \u00e0 ce que le prix soit pertinent pour votre public cible, tout en \u00e9tant quelque chose qu'il sera heureux de partager sur les m\u00e9dias sociaux et de mettre son nom derri\u00e8re. Veillez \u00e9galement \u00e0 ce que le budget allou\u00e9 au prix corresponde \u00e0 vos attentes r\u00e9alistes en ce qui concerne le concours et ses r\u00e9sultats.<\/p>\n<p>Il est \u00e0 esp\u00e9rer que votre concours attirera davantage de visiteurs sur votre site web. Si c'est le cas, vous devrez vous assurer que vous avez mis en place des syst\u00e8mes permettant non seulement de g\u00e9rer ce trafic suppl\u00e9mentaire, mais aussi d'en tirer le meilleur parti.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16556\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance.png\" alt=\"Essais d&#039;impact de charge\" width=\"1480\" height=\"504\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance.png 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance-300x102.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance-1024x349.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance-768x262.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance-499x170.png 499w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance-840x286.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance-1216x414.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance-700x238.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance-156x53.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance-1080x368.png 1080w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Pour ce faire, assurez-vous que votre <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Lien d&#039;affiliation WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">h\u00e9bergeur web<\/a> peut faire face \u00e0 une augmentation du nombre de visiteurs en utilisant un outil gratuit tel que <a href=\"https:\/\/loadimpact.com\/\" target=\"_blank\" rel=\"noopener\">Impact de la charge<\/a>. Il vaut \u00e9galement la peine d'ajouter des optins et des popups \u00e0 votre site web pour convertir ces nouveaux visiteurs en abonn\u00e9s \u00e0 une liste d'adresses \u00e9lectroniques ou \u00e0 un autre objectif. <a href=\"https:\/\/memberpress.com\/fr\/holler-box-memberpress-integration\/\" target=\"_blank\" rel=\"noopener\">Un outil d'optimisation de la conversion comme Holler Box<\/a> peut certainement vous aider \u00e0 cet \u00e9gard. Vous pouvez m\u00eame aller jusqu'\u00e0 <a href=\"https:\/\/memberpress.com\/fr\/the-benefits-of-adding-live-chat-to-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">activer le chat en direct sur votre site d'adh\u00e9sion<\/a>\u00a0afin de pouvoir communiquer en temps r\u00e9el avec les nouveaux visiteurs.<\/p>\n<p>Enfin, n'oubliez pas de mettre en place un syst\u00e8me d'analyse du site web pour suivre les r\u00e9sultats du concours. Un service gratuit comme <a href=\"https:\/\/memberpress.com\/fr\/how-to-use-google-analytics-to-optimize-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> permet de voir facilement si votre site a connu une augmentation du nombre de visiteurs, d'o\u00f9 viennent ces visiteurs et ce qu'ils ont fait sur votre site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Run_a_Competition_for_Your_Website\"><\/span>Comment organiser un concours pour votre site web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si vous utilisez WordPress pour votre site web d'adh\u00e9sion, il est encore plus facile d'organiser un concours. Il existe d'excellents plugins gratuits et payants qui ont \u00e9t\u00e9 con\u00e7us \u00e0 cette fin, et il vous suffit de choisir l'outil qui convient \u00e0 vos objectifs. Voici un aper\u00e7u rapide de quelques plugins WordPress populaires pour les concours et les comp\u00e9titions.<\/p>\n<h3>Concours et cadeaux par Fatcat Apps<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16555\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin.png\" alt=\"Fatcat Contests Plugin\" width=\"1480\" height=\"520\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin.png 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin-300x105.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin-1024x360.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin-768x270.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin-484x170.png 484w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin-840x295.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin-1216x427.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin-700x246.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin-156x55.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin-1080x379.png 1080w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>La gratuit\u00e9\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/giveaways-contests\/\" target=\"_blank\" rel=\"noopener\">Fiche de concours et d'offres d'emploi<\/a> vous permet de mettre en place et d'organiser un concours pour lequel vos visiteurs doivent envoyer leur adresse \u00e9lectronique pour participer. Une fois la date de fin du concours arriv\u00e9e, le plugin choisira automatiquement un gagnant au hasard. Gr\u00e2ce \u00e0 l'IP tracking et \u00e0 l'utilisation de cookies, ce plugin de concours peut lutter contre la fraude aux concours.<\/p>\n<p>Si vous voulez un moyen rapide et facile d'organiser des concours sur votre site web WordPress, ce plugin est une bonne option.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Comment_Contest\"><\/span>Concours de commentaires<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La gratuit\u00e9 <a href=\"https:\/\/wordpress.org\/plugins\/comment-contest\/\" target=\"_blank\" rel=\"noopener\">Concours de commentaires<\/a> peut vous aider \u00e0 g\u00e9n\u00e9rer des discussions sur vos articles de blog. Une fois activ\u00e9, ce plugin vous permettra de choisir les commentaires qui seront inclus dans le concours, avant de d\u00e9signer le gagnant. Comme il suffit de laisser un commentaire pour participer au concours, vos visiteurs devraient \u00eatre nombreux \u00e0 y prendre part.<\/p>\n<p>Si vous combinez Comment Contest avec un plugin comme <a href=\"https:\/\/wordpress.org\/plugins\/subscribe-to-comments-reloaded\/\" target=\"_blank\" rel=\"noopener\">S'abonner \u00e0 Comments Reloaded<\/a>Vous pouvez donner \u00e0 vos visiteurs la possibilit\u00e9 de s'inscrire \u00e0 des notifications de commentaires futurs en m\u00eame temps qu'ils participent \u00e0 votre concours. Cela vous permet de <a href=\"https:\/\/memberpress.com\/fr\/return-visitors-membership-site\/\" target=\"_blank\" rel=\"noopener\">augmenter le nombre de visiteurs sur votre site web<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"No_Frills_Prize_Draw_Competitions\"><\/span>Concours de tirage au sort sans fioritures<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Le pr\u00e9sent <a href=\"https:\/\/wordpress.org\/plugins\/no-frills-prize-draw\/\" target=\"_blank\" rel=\"noopener\">plugin freemium<\/a> vous permettra d'organiser des concours sur votre site WordPress gratuitement, avec la possibilit\u00e9 de passer \u00e0 la version payante et de d\u00e9bloquer davantage de fonctionnalit\u00e9s.<\/p>\n<p>Dans les param\u00e8tres, vous pouvez choisir ce que vos participants doivent faire pour participer au concours : saisir un texte, r\u00e9pondre \u00e0 une question \u00e0 choix multiple ou simplement appuyer sur le bouton \"Entrer\". 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Of course, there are many ways to grow your audience, but contests and giveaways can work really well. 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