{"id":16845,"date":"2018-08-08T13:14:37","date_gmt":"2018-08-08T19:14:37","guid":{"rendered":"https:\/\/memberpress.com\/?p=16845"},"modified":"2018-08-08T13:20:59","modified_gmt":"2018-08-08T19:20:59","slug":"starting-a-membership-site-faqs-part-two","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/starting-a-membership-site-faqs-part-two\/","title":{"rendered":"Cr\u00e9er un site d'affiliation ? FAQ, partie 2"},"content":{"rendered":"<p>Vous avez cr\u00e9\u00e9 votre site d'adh\u00e9sion : vous savez ce que vous vendez, comment vous le commercialisez et \u00e0 qui vous le vendez. En outre, vous savez quel contenu est r\u00e9serv\u00e9 aux membres et vous avez d\u00e9termin\u00e9 les avantages exclusifs qu'ils obtiendront. (Si vous <i>ne<\/i> pour savoir tout cela, lisez bien <a href=\"https:\/\/memberpress.com\/fr\/faqs-for-starting-a-membership-site\/\" target=\"_blank\" rel=\"noopener\">premi\u00e8re partie<\/a> de cette s\u00e9rie de blogs).<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d350e4d53bf\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d350e4d53bf\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/starting-a-membership-site-faqs-part-two\/#Access_Levels\" >Niveaux d'acc\u00e8s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/starting-a-membership-site-faqs-part-two\/#Pricing_Your_Memberships\" >Fixer le prix de vos adh\u00e9sions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/starting-a-membership-site-faqs-part-two\/#Ready_to_Launch\" >Pr\u00eat pour le lancement !<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/starting-a-membership-site-faqs-part-two\/#Running_Your_Membership_Site\" >Gestion de votre site d'adh\u00e9sion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Vous \u00eates maintenant pr\u00eat \u00e0 d\u00e9coller. Mais avant de vous envoler vers le cyberespace et le monde de l'affiliation en ligne, il vous faudra r\u00e9gler quelques points avant le d\u00e9collage.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Access_Levels\"><\/span>Niveaux d'acc\u00e8s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Avez-vous d\u00e9termin\u00e9 le montant et la dur\u00e9e de l'acc\u00e8s des membres \u00e0 votre contenu ? Les niveaux d'acc\u00e8s sont li\u00e9s \u00e0 la structure de paiement de votre site. Vous pouvez choisir les niveaux d'adh\u00e9sion et l'acc\u00e8s au contenu en proposant :<\/p>\n<ul>\n<li><b>Paiements r\u00e9currents :<\/b> Les paiements sont effectu\u00e9s mensuellement ou trimestriellement ; lorsque les paiements ne sont pas effectu\u00e9s, l'acc\u00e8s au contenu est refus\u00e9.<\/li>\n<li><b>Paiement \u00e0 vie :<\/b> Les membres paient une redevance unique pour avoir acc\u00e8s au contenu aussi longtemps qu'il est disponible.<\/li>\n<li><b>Acc\u00e8s \u00e0 dur\u00e9e d\u00e9termin\u00e9e :<\/b> l'acc\u00e8s au contenu est accord\u00e9 pour une certaine dur\u00e9e moyennant un paiement unique, g\u00e9n\u00e9ralement pour un an.<\/li>\n<li><b>Acc\u00e8s payant :<\/b> l'acc\u00e8s au contenu est donn\u00e9 \u00e0 chaque fois qu'un paiement est effectu\u00e9.<\/li>\n<\/ul>\n<p>L'existence de niveaux d'adh\u00e9sion est un bon moyen de permettre aux clients d'essayer votre produit. S'ils trouvent votre contenu int\u00e9ressant, vous pouvez leur offrir la possibilit\u00e9 - et peut-\u00eatre un avantage exclusif - de passer \u00e0 un niveau sup\u00e9rieur. En outre, les niveaux vous permettent de vendre \u00e0 un prix inf\u00e9rieur si un client souhaite annuler son abonnement. Vous pouvez lui proposer un niveau d'adh\u00e9sion inf\u00e9rieur et un prix inf\u00e9rieur afin qu'il puisse continuer \u00e0 acc\u00e9der \u00e0 votre contenu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pricing_Your_Memberships\"><\/span>Fixer le prix de vos adh\u00e9sions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Il existe quelques lignes directrices de base \u00e0 prendre en compte pour fixer le prix de vos niveaux d'adh\u00e9sion. Jetez un coup d'\u0153il :<\/p>\n<ul>\n<li><b>Concurrents.<\/b> Quel est le prix demand\u00e9 ? Que proposent-ils pour ce prix ? Comment votre produit se compare-t-il ?<\/li>\n<li><b>Valeur du produit.<\/b> Qu'est-ce que vos membres vont retirer de votre contenu et de votre produit ?<\/li>\n<li><b>Acc\u00e8s au soutien.<\/b> Une partie de la valeur de votre site d'adh\u00e9sion r\u00e9side dans le fait que les membres ont acc\u00e8s \u00e0 vous et \u00e0 votre expertise sous diverses formes (courriel, <a href=\"https:\/\/memberpress.com\/go\/livechat\/\" title=\"Lien d&#039;affiliation Livechat\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">chat en direct<\/a>). Si vous offrez un soutien pratique, vous pouvez g\u00e9n\u00e9ralement facturer davantage.<\/li>\n<li><b>March\u00e9.<\/b> Voulez-vous \u00eatre une option exclusive et haut de gamme, ou voulez-vous \u00eatre plus accessible et abordable ?<\/li>\n<li><b>Public actuel.<\/b> Envoyez une enqu\u00eate rapide pour savoir combien ils sont pr\u00eats \u00e0 payer et basez votre prix sur leurs commentaires.<\/li>\n<\/ul>\n<p>Apr\u00e8s avoir effectu\u00e9 vos recherches, il est temps de faire des calculs.<\/p>\n<ul>\n<li>Combien esp\u00e9rez-vous gagner ?<\/li>\n<li>Combien de membres souhaitez-vous avoir et combien devez-vous facturer pour obtenir le nombre indiqu\u00e9 dans le point ci-dessus ?<\/li>\n<li>Combien la gestion du site d'adh\u00e9sion va-t-elle vous co\u00fbter, en tenant compte des d\u00e9penses telles que le marketing et la cr\u00e9ation de contenu ?<\/li>\n<\/ul>\n<p>Quelques r\u00e9flexions finales sur la tarification : assurez-vous que lorsque vous d\u00e9terminez votre marge b\u00e9n\u00e9ficiaire, vous tenez compte des diff\u00e9rents niveaux d'adh\u00e9sion. Si vous proposez plusieurs niveaux d'acc\u00e8s, vous devrez d\u00e9terminer le nombre d'adh\u00e9sions de haut niveau par rapport aux adh\u00e9sions d'entr\u00e9e de gamme dont vous aurez besoin pour atteindre le niveau de revenu souhait\u00e9. Vous avez besoin de conseils plus approfondis sur la mani\u00e8re de fixer le prix de vos abonnements ? Heureusement pour vous, notre fondateur, Blair Williams, a <a href=\"https:\/\/memberpress.com\/fr\/how-to-price-memberships-part-2-4-important-insights\/\" target=\"_blank\" rel=\"noopener\">\u00e9crire un blog<\/a> sur ce point.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ready_to_Launch\"><\/span>Pr\u00eat pour le lancement !<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Le moment est enfin venu de prendre le large sur votre cybervaisseau et de lancer votre activit\u00e9 d'affiliation. Voici une liste de contr\u00f4le rapide des choses \u00e0 faire avant de prendre la mer, afin de ne pas rencontrer de difficult\u00e9s :<\/p>\n<ul>\n<li>Cr\u00e9ez l'engouement. Bien avant la date de lancement, assurez-vous d'avoir inform\u00e9 votre public actuel de l'arriv\u00e9e de quelque chose de nouveau. Si vous voulez attirer des visiteurs, vous devez leur indiquer o\u00f9 aller. Voici quelques moyens d'annoncer votre grande nouvelle :<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>dans les bulletins d'information<\/li>\n<li>sur votre blog<\/li>\n<li>dans un podcast exclusif<\/li>\n<li>sur vos plateformes de m\u00e9dias sociaux<\/li>\n<li>en tant que blogueur invit\u00e9 sur les sites de vos coll\u00e8gues (demandez la permission, bien s\u00fbr, et assurez-vous qu'il s'agit d'un site pertinent !)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Assurez-vous d'avoir test\u00e9 votre site. Il n'est pas souhaitable - que ce soit pour \u00e9tablir la confiance ou pour gagner des membres - d'avoir des liens cass\u00e9s ou d'autres erreurs sur votre site d\u00e8s le premier jour.<\/li>\n<li>Assurez-vous d'\u00eatre technologiquement pr\u00eat - que votre <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Lien d&#039;affiliation WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">h\u00e9bergeur web<\/a> que vous savez qu'il y aura du trafic suppl\u00e9mentaire, que votre prestataire de services de paiement sait qu'il doit s'attendre \u00e0 un pic de paiements (croisons les doigts !) et que vous disposez d'une assistance technique experte en cas de temp\u00eate inattendue.<\/li>\n<li>Encouragez les personnes qui s'inscrivent avant le lancement en leur proposant un tarif pr\u00e9f\u00e9rentiel et permettez-leur de vous aider \u00e0 faire de la publicit\u00e9.<\/li>\n<li>Invitez votre public \u00e0 votre journ\u00e9e de lancement en en faisant un \u00e9v\u00e9nement social en ligne.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>Et... lancement !<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Running_Your_Membership_Site\"><\/span>Gestion de votre site d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vous avez r\u00e9ussi ! Vous l'avez construit et ils sont venus. C'est maintenant que votre site est mis \u00e0 l'\u00e9preuve : vous devez l'entretenir, tenir vos promesses, fid\u00e9liser vos membres et en gagner de nouveaux. Voici quelques mesures \u00e0 prendre pour que les membres continuent \u00e0 profiter de la ressource pr\u00e9cieuse que vous leur avez promise lors de leur inscription :<\/p>\n<ul>\n<li>Envoyez aux membres un dossier de bienvenue. Donnez-leur des conseils - sous forme de vid\u00e9o, d'infographie ou autre - sur la mani\u00e8re de naviguer sur le site, fournissez une liste de questions fr\u00e9quemment pos\u00e9es (FAQ) et envisagez de leur offrir un cadeau de bienvenue surprise.<\/li>\n<li>Continuez \u00e0 fournir un contenu de qualit\u00e9 et aidez les membres \u00e0 voir ce qu'ils ont gagn\u00e9 et ce qu'ils obtiendront en \u00e9tant membres de votre site (par exemple, donnez-leur un calendrier, un planning ou une feuille de route du contenu qu'ils ont re\u00e7u et du contenu qu'ils peuvent attendre).<\/li>\n<li>Impliquez-vous imm\u00e9diatement dans les conseils communautaires pour qu'ils sachent que vous \u00eates l\u00e0 et pour que vous sachiez qui sont vos membres.<\/li>\n<li>Encouragez l'engagement et la participation des membres en envoyant un courrier \u00e9lectronique aux membres qui ne se sont pas connect\u00e9s depuis un certain temps.<\/li>\n<li>Soyez pr\u00eat \u00e0 g\u00e9rer les annulations - tout le monde ne voudra pas rester. Il est important que vous essayiez de les retenir - peut-\u00eatre en leur proposant un niveau d'adh\u00e9sion inf\u00e9rieur ou une p\u00e9riode d'essai - mais ne rendez pas leur annulation difficile.<\/li>\n<li>\u00c9laborez des plans pour attirer de nouveaux membres en proposant des adh\u00e9sions \u00e0 titre d'essai, en organisant des ventes sp\u00e9ciales pour les nouveaux membres et en vous associant \u00e0 des affili\u00e9s qui peuvent vous aider \u00e0 promouvoir votre produit (et vous aider \u00e0 promouvoir le leur !).<\/li>\n<\/ul>\n<p>G\u00e9rer un site d'adh\u00e9sion demande beaucoup de travail, mais c'est un travail gratifiant qui vous permet de nouer des relations et d'encourager les communaut\u00e9s tout en promouvant le contenu et les produits que vous aimez. Si vous \u00eates nouveau dans le secteur des sites d'affiliation, bienvenue \u00e0 bord ! Si vous \u00eates un pro des sites d'affiliation, faites-nous part des astuces que vous avez utilis\u00e9es pour lancer votre site d'affiliation. Avez-vous des conseils \u00e0 donner aux d\u00e9butants dans le domaine des sites d'adh\u00e9sion ? Nous serions ravis que vous nous fassiez part de ces conseils dans les commentaires ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>You\u2019ve built your membership site: you know what you\u2019re selling, how you\u2019re uniquely marketing it, and who you\u2019re selling it to. Additionally, you know which content you\u2019re gating, and you\u2019ve determined what exclusive perks members are going to get. (If you don\u2019t know all this, make sure you read part one of this blog series.) [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16850,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16845","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"You\u2019ve built your membership site: you know what you\u2019re selling, how you\u2019re uniquely marketing it, and who you\u2019re selling it to. 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