{"id":16982,"date":"2018-10-30T10:04:56","date_gmt":"2018-10-30T16:04:56","guid":{"rendered":"https:\/\/memberpress.com\/?p=16982"},"modified":"2023-07-01T19:34:00","modified_gmt":"2023-07-01T23:34:00","slug":"3-ways-your-brand-can-benefit-from-using-instagram","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/3-ways-your-brand-can-benefit-from-using-instagram\/","title":{"rendered":"3 fa\u00e7ons dont votre marque peut b\u00e9n\u00e9ficier de l'utilisation d'Instagram"},"content":{"rendered":"<p>En tant que chef d'entreprise, plus de visiteurs sur votre site web signifie plus de clients potentiels. Cependant, il peut \u00eatre difficile d'attirer des visiteurs d\u00e8s le d\u00e9part. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a4ac4433a075\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4ac4433a075\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/3-ways-your-brand-can-benefit-from-using-instagram\/#A_Brief_History_of_Instagram\" >Une br\u00e8ve histoire d'Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/3-ways-your-brand-can-benefit-from-using-instagram\/#Why_Targeting_Instagram_Can_Benefit_Your_Business\" >Pourquoi le ciblage d'Instagram peut \u00eatre b\u00e9n\u00e9fique pour votre entreprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/3-ways-your-brand-can-benefit-from-using-instagram\/#3_Ways_Your_Brand_Can_Benefit_From_Using_Instagram\" >3 fa\u00e7ons dont votre marque peut b\u00e9n\u00e9ficier de l'utilisation d'Instagram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/3-ways-your-brand-can-benefit-from-using-instagram\/#1_Join_the_Conversation_With_Hashtags\" >1. Participez \u00e0 la conversation avec des hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/3-ways-your-brand-can-benefit-from-using-instagram\/#2_Engage_Your_Followers\" >2. Engagez vos followers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/3-ways-your-brand-can-benefit-from-using-instagram\/#3_Post_to_Multiple_Sites_From_One_Platform\" >3. Publier sur plusieurs sites \u00e0 partir d'une seule plateforme<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/3-ways-your-brand-can-benefit-from-using-instagram\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Les m\u00e9dias sociaux sont l'un des moyens les plus efficaces d'y parvenir, mais leurs utilisateurs peuvent \u00eatre extr\u00eamement inconstants. C'est pourquoi les meilleures pratiques en mati\u00e8re de marketing des m\u00e9dias sociaux sont en constante \u00e9volution.<\/p>\n\n\n\n<p>C'est pourquoi il est toujours important de rester \u00e0 l'aff\u00fbt des tendances en mati\u00e8re de marketing num\u00e9rique. C'est pourquoi il est toujours important de rester \u00e0 la pointe des tendances en mati\u00e8re de marketing num\u00e9rique,\u00a0<strong>Instagram <\/strong>est en hausse et peut \u00eatre un excellent moyen de faire conna\u00eetre votre marque. <\/p>\n\n\n\n<p>Avec des milliards d'utilisateurs d'Instagram, il ne fait aucun doute que vous pourrez trouver sur la plateforme une audience que vous pourrez ramener sur votre site.<\/p>\n\n\n\n<p>Dans cet article, nous allons voir comment vous devriez envisager d'utiliser Instagram pour dynamiser votre marque en ligne, et partager quelques conseils pour r\u00e9ussir sur la plateforme. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_History_of_Instagram\"><\/span>Une br\u00e8ve histoire de la <a href=\"http:\/\/instagram.com\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><img decoding=\"async\" width=\"1050\" height=\"525\" class=\"alignnone wp-image-16984 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.21.47-PM.png\" alt=\"Le site web d&#039;Instagram.\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.21.47-PM.png 1050w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.21.47-PM-300x150.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.21.47-PM-1024x512.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.21.47-PM-768x384.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.21.47-PM-340x170.png 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.21.47-PM-840x420.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.21.47-PM-700x350.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.21.47-PM-156x78.png 156w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/>Avant d'entrer dans les d\u00e9tails, examinons l'histoire de la plateforme en question.<\/p>\n\n\n\n<p><a href=\"http:\/\/time.com\/4408374\/instagram-anniversary\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Instagram a \u00e9t\u00e9 cr\u00e9\u00e9<\/a> a \u00e9t\u00e9 cr\u00e9\u00e9e en 2010 par Kevin Systrom et Mike Krieger, et a \u00e9t\u00e9 con\u00e7ue comme une application de partage de photos avec un petit quelque chose en plus. Elle encourageait les utilisateurs \u00e0 personnaliser leurs photos en y ajoutant des filtres attrayants.<\/p>\n\n\n\n<p>Au d\u00e9part, Instagram ne permettait pas aux entreprises <a href=\"https:\/\/www.businessinsider.com\/instagram-revenue-2011-6\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">pour faire de la publicit\u00e9 sur la plateforme<\/a>. Une autre particularit\u00e9 d'Instagram est que les photos ne peuvent pas \u00eatre post\u00e9es via un ordinateur de bureau, ni programm\u00e9es \u00e0 l'avance. <\/p>\n\n\n\n<p>La seule fa\u00e7on de publier un message \u00e9tait d'utiliser manuellement votre t\u00e9l\u00e9phone ou un autre appareil mobile.<\/p>\n\n\n\n<p>Toutefois, en 2012\u00a0<a href=\"https:\/\/dealbook.nytimes.com\/2012\/04\/09\/facebook-buys-instagram-for-1-billion\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook a achet\u00e9 Instagram<\/a> pour $1 milliard d'euros. Depuis, l'entreprise a apport\u00e9 quelques modifications qui rendent la plateforme plus conviviale pour les entreprises. <\/p>\n\n\n\n<p>Il a introduit <a href=\"https:\/\/digiday.com\/media\/instagram-ads-michael-kors\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">la toute premi\u00e8re publicit\u00e9 Instagram<\/a> en 2013, et a \u00e9largi et d\u00e9velopp\u00e9 <a href=\"https:\/\/digiday.com\/marketing\/instagram-ads-hit-among-brands\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">le programme publicitaire de la plate-forme<\/a>.  D\u00e9sormais, les entreprises individuelles peuvent cr\u00e9er et publier leurs propres annonces.<\/p>\n\n\n\n<p>Au fil des ans, la plateforme a continu\u00e9 \u00e0 s'adapter et \u00e0 \u00e9voluer. <\/p>\n\n\n\n<p>Par exemple, il est d\u00e9sormais possible de programmer des posts \u00e0 l'avance. En 2014, Instagram a lanc\u00e9 un service payant <a href=\"https:\/\/later.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">appel\u00e9 Plus tard<\/a> (anciennement connu sous le nom de Latergram).<\/p>\n\n\n\n<p>Les entreprises peuvent utiliser Later pour publier automatiquement, ce qui permet aux responsables des m\u00e9dias sociaux d'utiliser plus facilement Instagram pendant les heures de travail normales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Targeting_Instagram_Can_Benefit_Your_Business\"><\/span>Pourquoi le ciblage d'Instagram peut \u00eatre b\u00e9n\u00e9fique pour votre entreprise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><img decoding=\"async\" width=\"1050\" height=\"525\" class=\"alignnone wp-image-16985 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.20.55-PM.png\" alt=\"La page professionnelle d&#039;Instagram.\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.20.55-PM.png 1050w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.20.55-PM-300x150.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.20.55-PM-1024x512.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.20.55-PM-768x384.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.20.55-PM-340x170.png 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.20.55-PM-840x420.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.20.55-PM-700x350.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.20.55-PM-156x78.png 156w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/>Il n'est pas difficile de comprendre pourquoi cette plateforme a pris son essor pour les annonceurs, gr\u00e2ce \u00e0 son \u00e9norme audience mondiale et \u00e0 son potentiel d'expression de la marque. <\/p>\n\n\n\n<p>Plus de la moiti\u00e9 des utilisateurs d'Instagram d\u00e9clarent qu'ils <a href=\"https:\/\/techcrunch.com\/2016\/11\/01\/instagram-shoppable-photos\/\" target=\"_blank\" rel=\"noopener\">d\u00e9couvrir de nouveaux produits<\/a> sur Instagram, et 75% de ces utilisateurs suivent les produits qui les int\u00e9ressent.<\/p>\n\n\n\n<p>En outre, Instagram offre d'autres avantages aux entreprises. Comme nous l'avons mentionn\u00e9 pr\u00e9c\u00e9demment, il y a plus de 800 millions de comptes sur Instagram. <a href=\"https:\/\/www.disruptiveadvertising.com\/social-media\/instagram-advertising\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Plus de la moiti\u00e9 des internautes<\/a> \u00e2g\u00e9s de 18 \u00e0 29 ans utilisent la plateforme, ainsi que 28% des 30 \u00e0 49 ans. <\/p>\n\n\n\n<p>Les utilisateurs sont \u00e9galement assez bien r\u00e9partis en fonction de leur sexe : la base d'utilisateurs d'Instagram contient 24% d'hommes et 31% de femmes sur l'internet.<\/p>\n\n\n\n<p>Il est clair que l'utilisation d'Instagram peut contribuer \u00e0 exposer votre marque \u00e0 un public large et diversifi\u00e9. Mieux encore, vous pouvez utiliser les <a href=\"https:\/\/business.instagram.com\/advertising\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">ciblage publicitaire avanc\u00e9<\/a> afin de garantir que vos messages ne soient diffus\u00e9s qu'aux personnes appartenant \u00e0 vos groupes d\u00e9mographiques pr\u00e9f\u00e9r\u00e9s. <\/p>\n\n\n\n<p>Vous pouvez cibler les utilisateurs en fonction de l'\u00e2ge, du sexe, de la localisation, etc.<\/p>\n\n\n\n<p>M\u00eame si vous choisissez de ne pas faire de publicit\u00e9 directe, l'utilisation d'Instagram peut vous donner une meilleure chance de voir vos posts que sur d'autres plateformes. <\/p>\n\n\n\n<p><a href=\"https:\/\/blog.bufferapp.com\/instagram-feed-algorithm\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">L'algorithme d'Instagram<\/a> signifie que plus une personne utilise la plateforme, plus elle a de chances de voir votre contenu. <\/p>\n\n\n\n<p>Avec plus de <a href=\"https:\/\/viralyft.com\/blog\/instagram-statistics\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">2,3 milliards d'utilisateurs actifs mensuels sur Instagram<\/a>les visiteurs sont susceptibles de voir vos messages (surtout si vous \u00eates constamment actif).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_Your_Brand_Can_Benefit_From_Using_Instagram\"><\/span>3 fa\u00e7ons dont votre marque peut b\u00e9n\u00e9ficier de l'utilisation d'Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que vous savez pourquoi Instagram peut \u00eatre utile \u00e0 votre entreprise, parlons de la mani\u00e8re de l'utiliser. Voici trois des meilleures strat\u00e9gies pour tirer parti de cette plateforme de mani\u00e8re efficace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Join_the_Conversation_With_Hashtags\"><\/span><b>1. Participez \u00e0 la conversation avec des hashtags<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En plus de suivre des utilisateurs individuels, Instagram permet aux membres de <a href=\"https:\/\/help.instagram.com\/2003408499915301\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">suivre des sujets via des hashtags<\/a>. <\/p>\n\n\n\n<p>Si votre marque vend un produit ou un service qui suscite l'enthousiasme des gens, comme le maquillage ou les voitures, vous pouvez participer \u00e0 la conversation en ligne <a href=\"https:\/\/blog.hootsuite.com\/how-to-use-hashtags\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">utiliser ces hashtags<\/a>.<\/p>\n\n\n\n<p>Cela permet aux clients potentiels de trouver plus facilement votre marque lorsqu'ils recherchent un hashtag sp\u00e9cifique que vous ciblez. Si les utilisateurs ont \"suivi\" le hashtag, votre message peut appara\u00eetre dans leur ligne de temps, m\u00eame s'ils ne suivent pas votre compte.<\/p>\n\n\n\n<p>C'est une excellente m\u00e9thode pour faire d\u00e9couvrir votre marque \u00e0 de nouvelles personnes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2 fa\u00e7ons efficaces d'utiliser les hashtags<\/h4>\n\n\n\n<p>Il existe deux grandes fa\u00e7ons d'utiliser les hashtags en tant que marque sur Instagram. <\/p>\n\n\n\n<p>Premi\u00e8rement, vous pouvez <a href=\"https:\/\/sproutsocial.com\/insights\/hashtags-for-instagram\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><em>cr\u00e9er<\/em> les hashtags de votre propre entreprise<\/a> pour votre entreprise ou pour une campagne sp\u00e9cifique. Dans les deux cas, les hashtags ne servent pas seulement de termes de recherche pour votre marque, ils sont aussi des moyens d'engager votre public. <\/p>\n\n\n\n<p>Les utilisateurs sauront que s'ils publient en utilisant le hashtag de votre marque, ils auront plus de chances d'\u00eatre mentionn\u00e9s sur votre compte.<\/p>\n\n\n\n<p>Deuxi\u00e8mement, vous pouvez rejoindre des communaut\u00e9s existantes en <em>en utilisant<\/em> des hashtags populaires en rapport avec votre marque. Les hashtags se d\u00e9veloppent et \u00e9voluent en permanence, alors n'oubliez pas de v\u00e9rifier les nouvelles options une fois par mois environ. <\/p>\n\n\n\n<p>N'oubliez pas de consulter r\u00e9guli\u00e8rement vos concurrents pour savoir quels hashtags ils publient. Veillez \u00e0 rester pertinent et \u00e0 rester dans le sujet lorsque vous utilisez ces hashtags. <\/p>\n\n\n\n<p>Si un trop grand nombre d'utilisateurs suivant un hashtag n'aiment pas votre contenu, <a href=\"https:\/\/later.com\/blog\/instagram-hashtags\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Instagram pourrait faire du \u2018shadowban' (interdiction d'acc\u00e8s)'<\/a> de ce flux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Engage_Your_Followers\"><\/span><b>2. Engagez vos followers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'un des avantages d'Instagram est qu'il vous permet de cr\u00e9er un contenu m\u00e9morable que votre public voudra voir. <\/p>\n\n\n\n<p>Cependant, en tant que marque, il est \u00e9galement important de s'engager directement aupr\u00e8s de son public. Les humains sont <a href=\"https:\/\/www.seyens.com\/humans-are-visual-creatures\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">cr\u00e9atures visuelles<\/a>Nous sommes attir\u00e9s par les images captivantes. Ce n'est pas pour rien que le d\u00e9filement sur Instagram cr\u00e9e une telle d\u00e9pendance.<\/p>\n\n\n\n<p>En ce qui concerne les photos, le <a href=\"https:\/\/www.melyssagriffin.com\/engaged-instagram-audience\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">options d'engagement<\/a> sont innombrables. <\/p>\n\n\n\n<p>Vous pouvez montrer votre personnel en train de s'amuser apr\u00e8s les heures de travail, prendre des photos artistiques de vos nouveaux produits ou de votre espace de travail, ou m\u00eame mettre en valeur votre chien ou votre f\u00e9lin du bureau. <\/p>\n\n\n\n<p>Ensuite, vous pouvez faire participer vos followers en leur posant des questions, en organisant des concours ou en encourageant les fans de votre marque \u00e0 publier des messages sur votre hashtag.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Post_to_Multiple_Sites_From_One_Platform\"><\/span><b>3. Publier sur plusieurs sites \u00e0 partir d'une seule plateforme<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>D'un point de vue pratique, Instagram peut faire gagner du temps \u00e0 votre entreprise. <\/p>\n\n\n\n<p>Vous pouvez configurer le compte Instagram de votre marque pour qu'il publie automatiquement sur. <a href=\"https:\/\/help.instagram.com\/1094643983940381\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter et Facebook<\/a>vous permettant d'utiliser le m\u00eame contenu \u00e0 des fins multiples. <\/p>\n\n\n\n<p>Sur Facebook en particulier, vous pouvez faire en sorte que les posts Instagram soient partag\u00e9s soit sur un compte personnel, soit (mieux encore) sur la page de votre marque.<\/p>\n\n\n\n<p>Cette fonction est tr\u00e8s pratique, bien qu'elle ne fonctionne qu'avec Facebook et Twitter. Si vous utilisez \u00e9galement d'autres plateformes de m\u00e9dias sociaux, vous pouvez peut-\u00eatre partager automatiquement des posts Instagram en cr\u00e9ant un fichier <a href=\"http:\/\/ifttt.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Si ceci, alors cela (IFTTT)<\/a> app. <\/p>\n\n\n\n<p>Vous pouvez utiliser cet outil pour publier gratuitement des messages sur divers sites de m\u00e9dias sociaux, <a href=\"https:\/\/ifttt.com\/applets\/yzVCfxaq-post-your-instagram-photos-to-flickr\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">comme Flickr<\/a>\u00a0et bien d'autres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"http:\/\/instagram.com\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> est une plateforme de m\u00e9dias sociaux en plein essor, qui s'est \u00e9largie pour permettre la publication automatique et la publicit\u00e9 pour les entreprises. 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