{"id":16988,"date":"2018-11-01T10:15:17","date_gmt":"2018-11-01T16:15:17","guid":{"rendered":"https:\/\/memberpress.com\/?p=16988"},"modified":"2026-03-06T16:52:29","modified_gmt":"2026-03-06T21:52:29","slug":"4-reasons-you-need-a-social-media-presence-for-your-small-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/","title":{"rendered":"4 raisons pour lesquelles votre petite entreprise doit \u00eatre pr\u00e9sente sur les m\u00e9dias sociaux"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u00c0 l'heure actuelle, tout le monde comprend l'importance du marketing des m\u00e9dias sociaux. Pourtant, il peut \u00eatre facile de supposer que les plateformes de m\u00e9dias sociaux ne sont r\u00e9ellement utiles qu'aux grandes entreprises, qui peuvent rassembler un grand nombre d'adeptes et publier constamment des messages. Si vous n'avez le temps de publier qu'une fois par semaine, cela ne vaut peut-\u00eatre pas la peine de maintenir votre pr\u00e9sence en ligne.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a8309fcb63a3\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8309fcb63a3\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#1_You_Can_Increase_Brand_Recognition\" >1. Vous pouvez accro\u00eetre la reconnaissance de votre marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#2_Customers_Expect_to_See_Recent_Activity\" >2. Les clients s'attendent \u00e0 voir une activit\u00e9 r\u00e9cente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#3_Youll_Be_Improving_Your_Return_on_Investment_ROI\" >3. Vous am\u00e9liorez votre retour sur investissement (ROI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#4_Its_Easier_to_Develop_a_Loyal_Readership\" >4. Il est plus facile de fid\u00e9liser les lecteurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#How_to_Share_Your_Blog_Posts_on_Social_Media\" >Comment partager vos articles de blog sur les m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, cette approche \"tout ou rien\" est un mythe. Les m\u00e9dias sociaux restent un moyen efficace de tenir vos abonn\u00e9s au courant et de renforcer la visibilit\u00e9 de votre entreprise, quelle que soit la taille de votre public. En effet, <a href=\"https:\/\/sproutsocial.com\/insights\/topics\/social-media-for-small-business\/\" target=\"_blank\" rel=\"noopener\">plus de 90% de petites entreprises<\/a> utiliser les m\u00e9dias sociaux. Il s'agit <em>est<\/em> Il est vrai, cependant, que les petites entreprises devront adopter une approche diff\u00e9rente de celle de leurs concurrents plus importants en ce qui concerne l'affichage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous examinerons les quatre principales raisons pour lesquelles il est vital pour les petites entreprises d'\u00eatre actives sur les m\u00e9dias sociaux. Nous vous donnerons ensuite quelques conseils sur la mani\u00e8re de commencer. Allons-y, c'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Can_Increase_Brand_Recognition\"><\/span><b>1. Vous pouvez accro\u00eetre la reconnaissance de votre marque<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les m\u00e9dias sociaux sont un excellent moyen d'atteindre un plus grand nombre de personnes.\u00a0<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-branding\/\" target=\"_blank\" rel=\"noopener\">reconnaissance de la marque<\/a>. En effet, vous pouvez utiliser les m\u00e9dias sociaux pour souligner le caract\u00e8re unique de votre marque, ce qui est important pour les petites entreprises qui ont besoin de se d\u00e9marquer. Vous devrez aider vos clients potentiels \u00e0 comprendre pourquoi ils devraient vous choisir plut\u00f4t qu'une entreprise plus importante comme Amazon, qui peut offrir des produits et des services similaires \u00e0 moindre co\u00fbt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, l'entreprise de v\u00eatements en ligne <a href=\"https:\/\/www.growthmarketingpro.com\/ecommerce-marketing-manual-10-secrets-everlanes-success\/\" target=\"_blank\" rel=\"noopener\">Everlane utilise Snapchat<\/a> pour proposer des tutoriels et permettre aux clients de d\u00e9couvrir les coulisses de la fabrication de ses v\u00eatements :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"538\" height=\"636\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png\" alt=\"Un message Snapchat d&#039;Everlane.\" class=\"wp-image-16989\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png 538w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-254x300.png 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-144x170.png 144w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-519x614.png 519w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-438x518.png 438w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-132x156.png 132w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez <a href=\"https:\/\/hingemarketing.com\/blog\/story\/a_10_step_brand_development_strategy_for_your_professional_services_firm\" target=\"_blank\" rel=\"noopener\">d\u00e9velopper votre propre strat\u00e9gie de marque<\/a> en r\u00e9fl\u00e9chissant \u00e0 ce qui rend votre entreprise unique et en comprenant ce qui int\u00e9resse votre public cible. Il se peut que cela ne soit pas uniquement li\u00e9 \u00e0 vos produits ou services. Par exemple, certaines entreprises insistent sur le fait qu'elles reversent un pourcentage de leurs b\u00e9n\u00e9fices \u00e0 des \u0153uvres caritatives ou qu'elles n'utilisent que des moyens de production \u00e9thiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est \u00e9galement important de tenir compte de l'esth\u00e9tique visuelle de votre marque. Cela peut \u00eatre aussi simple que de choisir <a href=\"http:\/\/paletton.com\/\" target=\"_blank\" rel=\"noopener\">une palette de couleurs<\/a> et reconnaissable \u00e0 utiliser sur votre site web et sur les sites de m\u00e9dias sociaux. Ainsi, les clients pourront commencer \u00e0 reconna\u00eetre votre entreprise au premier coup d'\u0153il, quel que soit l'endroit o\u00f9 ils la rencontrent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Customers_Expect_to_See_Recent_Activity\"><\/span><b>2. Les clients s'attendent \u00e0 voir une activit\u00e9 r\u00e9cente<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour \u2018 r\u00e9ussir ' dans le marketing, vous devez rester dans la course. Cela vaut particuli\u00e8rement pour les petites entreprises. Si les clients potentiels consultent votre page Facebook et ne trouvent rien d'int\u00e9ressant, ils pourraient penser que quelque chose ne va pas ou que vous avez ferm\u00e9 boutique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ceci est crucial si vous avez un <a href=\"https:\/\/memberpress.com\/go\/shopify\/\" title=\"Lien d&#039;affiliation \u00e0 Shopify\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">magasin en ligne<\/a> - vos clients doivent avoir la certitude que, s'ils commandent un produit, vous le livrerez. Si vous <a href=\"https:\/\/www.entrepreneur.com\/article\/283792\" target=\"_blank\" rel=\"noopener\">poster de mani\u00e8re incoh\u00e9rente<\/a>ou laisser une question d'un client sans r\u00e9ponse, les clients risquent de se d\u00e9tourner de votre entreprise. De nos jours, les gens s'attendent \u00e0 <a href=\"https:\/\/www.convinceandconvert.com\/hug-your-haters\/new-research-shows-how-fast-companies-have-to-be-in-social-media\/\" target=\"_blank\" rel=\"noopener\">des temps de r\u00e9ponse rapides<\/a>\u00a0des entreprises sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Id\u00e9alement, vous devriez publier au moins une fois par semaine sur chaque plateforme, afin de maintenir vos flux actifs. Dans la suite de cet article, nous vous donnerons quelques conseils pour vous aider \u00e0 mettre en place des publications r\u00e9guli\u00e8res.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Youll_Be_Improving_Your_Return_on_Investment_ROI\"><\/span><b>3. Vous am\u00e9liorez votre retour sur investissement (ROI)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En tant qu'entreprise, vous <em>besoin<\/em> la publicit\u00e9. Si les clients ne connaissent pas votre entreprise, ils peuvent difficilement acheter vos produits ou services. Toutefois, la mise en place d'une publicit\u00e9 physique, telle qu'un panneau d'affichage, peut co\u00fbter <a href=\"https:\/\/grasshopper.com\/blog\/billboards-for-small-businesses-7-reasons-to-think-twice\/\" target=\"_blank\" rel=\"noopener\">milliers de dollars<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En revanche, il est relativement peu co\u00fbteux de faire de la publicit\u00e9 sur les m\u00e9dias sociaux. Pour les <a href=\"https:\/\/www.milesbeckler.com\/5-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">\u00e0 partir de $5<\/a>Une publicit\u00e9 sur Facebook peut vous permettre d'atteindre un large public. Cela vous permet de voir rapidement quelles strat\u00e9gies publicitaires ont un impact, et lesquelles n'en ont pas :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1279\" height=\"500\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png\" alt=\"La page Facebook Business.\" class=\"wp-image-16990\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png 1279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-300x117.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1024x400.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-768x300.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-435x170.png 435w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-840x328.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1216x475.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-700x274.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-156x61.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1080x422.png 1080w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si <a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" target=\"_blank\" rel=\"noopener\">port\u00e9e organique<\/a> sur les m\u00e9dias sociaux est en baisse, les publicit\u00e9s peuvent encore offrir un avantage certain. <a href=\"https:\/\/www.impactbnd.com\/blog\/how-effective-is-facebook-advertising-the-truth-about-facebook-roi\" target=\"_blank\" rel=\"noopener\">un bon retour sur investissement<\/a> si vous adoptez une strat\u00e9gie intelligente. Mieux encore, la possibilit\u00e9 de d\u00e9signer des\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener\">audiences personnalis\u00e9es<\/a> vous permet de vous assurer que vous atteignez exactement votre public cible. Pour des r\u00e9sultats encore meilleurs, vous pouvez\u00a0<a href=\"https:\/\/memberpress.com\/fr\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">adapter vos annonces<\/a>\u00a0\u00e0 la plateforme sp\u00e9cifique sur laquelle ils seront affich\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si vous ne r\u00e9alisez pas directement de vente \u00e0 partir d'une publicit\u00e9 Facebook (ou d'une autre plateforme), vous contribuez tout de m\u00eame \u00e0 renforcer la notori\u00e9t\u00e9 de votre marque. Plus vous faites conna\u00eetre votre entreprise, plus son nom restera grav\u00e9 dans l'esprit de votre public lorsqu'il sera pr\u00eat \u00e0 effectuer un achat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Its_Easier_to_Develop_a_Loyal_Readership\"><\/span><b>4. Il est plus facile de fid\u00e9liser les lecteurs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre site d'adh\u00e9sion dispose d\u00e9j\u00e0 d'un blog (<a href=\"https:\/\/memberpress.com\/fr\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noopener\">et il devrait l'\u00eatre !<\/a>), vous pouvez partager sur les m\u00e9dias sociaux chaque fois que vous cr\u00e9ez un nouveau message. Cela permet d'alerter vos fans \u00e0 chaque mise \u00e0 jour de votre site, tout en alimentant vos flux de m\u00e9dias sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous d\u00e9veloppez un contenu de blog int\u00e9ressant, cela peut \u00eatre un moyen facile de faire revenir les fans sur votre site. Augmentation du trafic sur les pages et <a href=\"https:\/\/www.impressiondigital.com\/blog\/dwell-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">temps de s\u00e9jour<\/a> vous permet de b\u00e9n\u00e9ficier d'un meilleur r\u00e9f\u00e9rencement, d'une augmentation des recettes publicitaires et d'un plus grand nombre de clients potentiels \u00e0 qui vous pouvez vous adresser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon le type de site d'adh\u00e9sion que vous g\u00e9rez, vous pouvez m\u00eame utiliser votre blog pour attirer l'attention sur un contenu qui se trouve derri\u00e8re un mur payant. Par exemple, si vous proposez un cours de conception de sites web, vous pouvez publier quelques exemples gratuits et pr\u00e9senter les avantages de votre cours payant au bas de l'article. Vous pouvez ensuite partager cet article sur tous les m\u00e9dias sociaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Share_Your_Blog_Posts_on_Social_Media\"><\/span>Comment partager vos articles de blog sur les m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, il n'a jamais \u00e9t\u00e9 aussi facile de g\u00e9n\u00e9rer des messages automatiques sur les m\u00e9dias sociaux \u00e0 partir du contenu de votre blog. Vous pouvez trouver de nombreux outils qui partageront des messages avec les plateformes de m\u00e9dias sociaux de votre choix chaque fois que vous publierez un nouvel article.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre site est construit en WordPress, vous pouvez le configurer en utilisant <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener\">le plugin Jetpack<\/a>. <a href=\"https:\/\/memberpress.com\/go\/jetpack\/main\/\" title=\"Lien d&#039;affiliation Jet Pack\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Jetpack<\/a> est un outil pratique qui offre un large \u00e9ventail de solutions. Le plus important pour notre propos, <a href=\"https:\/\/jetpack.com\/support\/publicize\/\" target=\"_blank\" rel=\"noopener\">sa fonction Publicize<\/a> vous permet de mettre en place le partage des m\u00e9dias sociaux dont nous avons parl\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez t\u00e9l\u00e9charger Jetpack gratuitement, et <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/#installation\" target=\"_blank\" rel=\"noopener\">l'installer sur votre site<\/a>. Ensuite, dans le tableau de bord de votre site, rendez-vous \u00e0 l'adresse suivante <em>Jetpack &gt; Param\u00e8tres &gt; Partage<\/em>. S\u00e9lectionner <em>Partager automatiquement vos articles sur les r\u00e9seaux sociaux<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1280\" height=\"539\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png\" alt=\"Les param\u00e8tres du plugin Jetpack.\" class=\"wp-image-16992\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png 1280w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-300x126.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1024x431.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-768x323.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-404x170.png 404w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-840x354.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1216x512.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-700x295.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1080x455.png 1080w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Cliquez ensuite sur <em>Connectez vos comptes de m\u00e9dias sociaux<\/em> pour mettre en place le partage social sur les plateformes de votre choix :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1279\" height=\"379\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png\" alt=\"Connecter vos comptes de m\u00e9dias sociaux dans Jetpack.\" class=\"wp-image-16993\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png 1279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-300x89.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1024x303.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-768x228.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-574x170.png 574w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-840x249.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1216x360.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-700x207.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-156x46.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1080x320.png 1080w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">D\u00e9sormais, chaque fois que vous ouvrirez un nouvel article de blog, vous verrez appara\u00eetre une ic\u00f4ne <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> dans la barre lat\u00e9rale droite intitul\u00e9e <em>Faire conna\u00eetre<\/em>. Cliquez sur <em>Editer<\/em> pour r\u00e9diger un message personnalis\u00e9 :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"354\" height=\"243\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png\" alt=\"D\u00e9finir un message personnalis\u00e9 dans Jetpack.\" class=\"wp-image-16994\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png 354w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-300x206.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-248x170.png 248w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-156x107.png 156w\" sizes=\"(max-width: 354px) 100vw, 354px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">C'est tout ce qu'il y a \u00e0 faire ! Lorsque le message est publi\u00e9, il est automatiquement partag\u00e9 sur les plateformes que vous avez choisies, avec votre message. Cela vous permet d'utiliser plusieurs fois le m\u00eame contenu et de maintenir vos comptes de m\u00e9dias sociaux actifs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que petite entreprise, il peut \u00eatre difficile d'attirer l'attention et de se battre pour sa part de march\u00e9. C'est pourquoi il est essentiel de maintenir une pr\u00e9sence active sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les quatre principales raisons pour lesquelles vous devriez utiliser les m\u00e9dias sociaux sont les suivantes :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>Meilleure reconnaissance de la marque.<\/b> Il est important de faire conna\u00eetre sa marque gr\u00e2ce aux m\u00e9dias sociaux si l'on veut se d\u00e9marquer de ses concurrents.<\/li>\n\n\n\n<li><b>Preuve que votre entreprise est active.<\/b> Avoir un fil d'actualit\u00e9 vide sur les r\u00e9seaux sociaux peut donner une impression d'amateurisme et effrayer les gens. Les clients veulent savoir que vous r\u00e9pondrez rapidement sur les r\u00e9seaux sociaux.<\/li>\n\n\n\n<li><b>Plus \u00e9lev\u00e9 <\/b><b>Retour sur investissement (ROI)<\/b>. Les m\u00e9dias sociaux offrent une plateforme publicitaire dont les barri\u00e8res \u00e0 l'entr\u00e9e sont relativement faibles et dont le retour sur investissement est \u00e9lev\u00e9.<\/li>\n\n\n\n<li><b>L'opportunit\u00e9 de d\u00e9velopper un lectorat fid\u00e8le.<\/b>\u00a0Vous pouvez partager des articles de blog sur les m\u00e9dias sociaux et rappeler aux visiteurs de consulter votre site. Tant que vous cr\u00e9ez un contenu de qualit\u00e9, il s'agit d'un excellent moyen de cr\u00e9er un public et de g\u00e9n\u00e9rer du trafic.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la mani\u00e8re de d\u00e9velopper la strat\u00e9gie de votre petite entreprise en mati\u00e8re de m\u00e9dias sociaux ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Just about everyone understands the importance of social media marketing at this point. Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. If you only have time to post once a week, it may not seem worth the [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17095,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[1564],"class_list":["post-16988","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","tag-redirected","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Social media is a key tool for any small business. 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Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. If you only have time to post once a week, it may not seem worth the effort to maintain your online presence.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Just about everyone understands the importance of social media marketing at this point. Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. If you only have time to post once a week, it may not seem worth the effort to maintain your online presence.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">However, this \u201call or nothing\u201d approach is a myth. Social media is still an effective way to keep your followers in the loop and boost your business\u2019 visibility, no matter how large or small your audience may be. In fact, <a href=\"https:\/\/sproutsocial.com\/insights\/topics\/social-media-for-small-business\/\" target=\"_blank\" rel=\"noopener\">over 90% of small businesses<\/a> use social media. It <em>is<\/em> true, however, that small businesses will need to take a different approach to posting than their larger competitors do.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">However, this \u201call or nothing\u201d approach is a myth. Social media is still an effective way to keep your followers in the loop and boost your business\u2019 visibility, no matter how large or small your audience may be. In fact, <a href=\"https:\/\/sproutsocial.com\/insights\/topics\/social-media-for-small-business\/\" target=\"_blank\" rel=\"noopener\">over 90% of small businesses<\/a> use social media. It <em>is<\/em> true, however, that small businesses will need to take a different approach to posting than their larger competitors do.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In this article, we'll discuss the four main reasons it\u2019s vital for small businesses to be active on social media. Then, we'll give you some advice about how to get started. Let\u2019s jump right in!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In this article, we'll discuss the four main reasons it\u2019s vital for small businesses to be active on social media. Then, we'll give you some advice about how to get started. Let\u2019s jump right in!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>1. You Can Increase Brand Recognition<\/b><\/h2>","content":"1. Vous pouvez accro\u00eetre la reconnaissance de votre marque","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Social media is an excellent way to achieve greater&nbsp;<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-branding\/\" target=\"_blank\" rel=\"noopener\">brand recognition<\/a>. That's because you can use social media to emphasize your brand\u2019s uniqueness, which is important for small businesses that need to stand out. You'll have to help your potential customers understand why they should choose you instead of a bigger company like Amazon, which may be able to offer similar products and services for cheaper.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Social media is an excellent way to achieve greater&nbsp;<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-branding\/\" target=\"_blank\" rel=\"noopener\">brand recognition<\/a>. That's because you can use social media to emphasize your brand\u2019s uniqueness, which is important for small businesses that need to stand out. You'll have to help your potential customers understand why they should choose you instead of a bigger company like Amazon, which may be able to offer similar products and services for cheaper.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">For example, online clothing company <a href=\"https:\/\/www.growthmarketingpro.com\/ecommerce-marketing-manual-10-secrets-everlanes-success\/\" target=\"_blank\" rel=\"noopener\">Everlane uses Snapchat<\/a> to offer tutorials, and give customers a behind-the-scenes look at how its clothes are made:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For example, online clothing company <a href=\"https:\/\/www.growthmarketingpro.com\/ecommerce-marketing-manual-10-secrets-everlanes-success\/\" target=\"_blank\" rel=\"noopener\">Everlane uses Snapchat<\/a> to offer tutorials, and give customers a behind-the-scenes look at how its clothes are made:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png\" alt=\"An Everlane Snapchat post.\" class=\"wp-image-16989\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png","data":{"alt":"An Everlane Snapchat post.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png","align":"center"},"style":{"width":538,"height":636,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">You can <a href=\"https:\/\/hingemarketing.com\/blog\/story\/a_10_step_brand_development_strategy_for_your_professional_services_firm\" target=\"_blank\" rel=\"noopener\">develop your own brand strategy<\/a> by brainstorming what makes your business unique, and understanding what your target audience cares about. This may not even be solely related to your products or services. For example, some companies stress the fact that they give a percentage of their profits to charity, or that they use only ethical means of production.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">You can <a href=\"https:\/\/hingemarketing.com\/blog\/story\/a_10_step_brand_development_strategy_for_your_professional_services_firm\" target=\"_blank\" rel=\"noopener\">develop your own brand strategy<\/a> by brainstorming what makes your business unique, and understanding what your target audience cares about. This may not even be solely related to your products or services. For example, some companies stress the fact that they give a percentage of their profits to charity, or that they use only ethical means of production.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">It's also important to consider your brand's visual aesthetic. This can be as simple as choosing <a href=\"http:\/\/paletton.com\/\" target=\"_blank\" rel=\"noopener\">a color scheme<\/a> and recognizable logo to use on your website and across social media sites. This way, customers may start to recognize your company at a glance, no matter where they encounter it.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">It's also important to consider your brand's visual aesthetic. This can be as simple as choosing <a href=\"http:\/\/paletton.com\/\" target=\"_blank\" rel=\"noopener\">a color scheme<\/a> and recognizable logo to use on your website and across social media sites. This way, customers may start to recognize your company at a glance, no matter where they encounter it.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>2. Customers Expect to See Recent Activity<\/b><\/h2>","content":"2. Les clients s'attendent \u00e0 voir une activit\u00e9 r\u00e9cente","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">To 'win' at marketing, you have to stay in the game. This is especially true for small businesses. If potential customers check your Facebook feed and find nothing but cobwebs, they may think something\u2019s wrong, or that you\u2019ve folded up shop.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">To 'win' at marketing, you have to stay in the game. This is especially true for small businesses. If potential customers check your Facebook feed and find nothing but cobwebs, they may think something\u2019s wrong, or that you\u2019ve folded up shop.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">This is crucial if you have an online store \u2013 your customers need to feel confident that if they order a product, you\u2019ll deliver it. If you <a href=\"https:\/\/www.entrepreneur.com\/article\/283792\" target=\"_blank\" rel=\"noopener\">post inconsistently<\/a>, or let a customer question go unanswered, customers may shy away from your company. Nowadays, people expect <a href=\"https:\/\/www.convinceandconvert.com\/hug-your-haters\/new-research-shows-how-fast-companies-have-to-be-in-social-media\/\" target=\"_blank\" rel=\"noopener\">quick response times<\/a>&nbsp;from businesses on social media.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">This is crucial if you have an online store \u2013 your customers need to feel confident that if they order a product, you\u2019ll deliver it. If you <a href=\"https:\/\/www.entrepreneur.com\/article\/283792\" target=\"_blank\" rel=\"noopener\">post inconsistently<\/a>, or let a customer question go unanswered, customers may shy away from your company. Nowadays, people expect <a href=\"https:\/\/www.convinceandconvert.com\/hug-your-haters\/new-research-shows-how-fast-companies-have-to-be-in-social-media\/\" target=\"_blank\" rel=\"noopener\">quick response times<\/a>&nbsp;from businesses on social media.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Ideally, you should be posting at least once every week on each platform, in order to keep your feeds active. We\u2019ll offer some tips for easy ways to set up regular posts later in this article.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Ideally, you should be posting at least once every week on each platform, in order to keep your feeds active. We\u2019ll offer some tips for easy ways to set up regular posts later in this article.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>3. You'll Be Improving Your Return on Investment (ROI)<\/b><\/h2>","content":"3. Vous am\u00e9liorez votre retour sur investissement (ROI)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">As a business, you <em>need<\/em> advertising. If customers aren\u2019t aware of your company, they can hardly purchase your products or services. However, putting up a physical ad, such as a billboard, can cost <a href=\"https:\/\/grasshopper.com\/blog\/billboards-for-small-businesses-7-reasons-to-think-twice\/\" target=\"_blank\" rel=\"noopener\">thousands of dollars<\/a>.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">As a business, you <em>need<\/em> advertising. If customers aren\u2019t aware of your company, they can hardly purchase your products or services. However, putting up a physical ad, such as a billboard, can cost <a href=\"https:\/\/grasshopper.com\/blog\/billboards-for-small-businesses-7-reasons-to-think-twice\/\" target=\"_blank\" rel=\"noopener\">thousands of dollars<\/a>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In contrast, it costs relatively little to advertise on social media. For <a href=\"https:\/\/www.milesbeckler.com\/5-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">as few as $5<\/a>, a Facebook ad can help you reach a wide audience. This can help you see quickly which advertising strategies are having an impact, and which are not:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In contrast, it costs relatively little to advertise on social media. For <a href=\"https:\/\/www.milesbeckler.com\/5-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">as few as $5<\/a>, a Facebook ad can help you reach a wide audience. This can help you see quickly which advertising strategies are having an impact, and which are not:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png\" alt=\"The Facebook Business page.\" class=\"wp-image-16990\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png","data":{"alt":"The Facebook Business page.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png","align":"center"},"style":{"width":1279,"height":500,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Even though <a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" target=\"_blank\" rel=\"noopener\">organic reach<\/a> on social media is dropping, ads can still offer a <a href=\"https:\/\/www.impactbnd.com\/blog\/how-effective-is-facebook-advertising-the-truth-about-facebook-roi\" target=\"_blank\" rel=\"noopener\">strong ROI<\/a> if you\u2019re smart about your strategy. Even better, the option to designate&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener\">custom audiences<\/a> enables you to ensure you\u2019re reaching your exact target audience. For even better results, you can&nbsp;<a href=\"https:\/\/memberpress.com\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">tailor your ads<\/a>&nbsp;to the specific platform they'll be displayed on.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Even though <a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" target=\"_blank\" rel=\"noopener\">organic reach<\/a> on social media is dropping, ads can still offer a <a href=\"https:\/\/www.impactbnd.com\/blog\/how-effective-is-facebook-advertising-the-truth-about-facebook-roi\" target=\"_blank\" rel=\"noopener\">strong ROI<\/a> if you\u2019re smart about your strategy. Even better, the option to designate&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener\">custom audiences<\/a> enables you to ensure you\u2019re reaching your exact target audience. For even better results, you can&nbsp;<a href=\"https:\/\/memberpress.com\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">tailor your ads<\/a>&nbsp;to the specific platform they'll be displayed on.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Even if you don\u2019t directly make a sale from a Facebook ad (or one on another platform), you\u2019re still helping to build brand awareness. The more you get your company 'out there', the more its name is likely to stick in your audience members' minds the next time they are ready to make a purchase.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Even if you don\u2019t directly make a sale from a Facebook ad (or one on another platform), you\u2019re still helping to build brand awareness. The more you get your company 'out there', the more its name is likely to stick in your audience members' minds the next time they are ready to make a purchase.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>4. It's Easier to Develop a Loyal Readership<\/b><\/h2>","content":"4. Il est plus facile de fid\u00e9liser les lecteurs","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If your membership site already has a blog (<a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noopener\">and it should!<\/a>), you can share on social media every time you create a new post. This will help alert your fans whenever your site updates, while also keeping your social media feeds populated.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If your membership site already has a blog (<a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noopener\">and it should!<\/a>), you can share on social media every time you create a new post. This will help alert your fans whenever your site updates, while also keeping your social media feeds populated.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you develop meaningful blog content, this can be an easy way to keep fans coming back to your site. Higher page traffic and <a href=\"https:\/\/www.impressiondigital.com\/blog\/dwell-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">dwell times<\/a> result in better Search Engine Optimization (SEO), increased ad revenue, and a larger number of potential customers that you can speak to.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you develop meaningful blog content, this can be an easy way to keep fans coming back to your site. Higher page traffic and <a href=\"https:\/\/www.impressiondigital.com\/blog\/dwell-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">dwell times<\/a> result in better Search Engine Optimization (SEO), increased ad revenue, and a larger number of potential customers that you can speak to.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Depending on the type of membership site you're running, you can even use your blog to tease content that\u2019s behind a paywall. For example, if you have a web design course, you can post a few free samples and plug the benefits of your paid course at the bottom of the article. Then, you can share that article all across social media.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Depending on the type of membership site you're running, you can even use your blog to tease content that\u2019s behind a paywall. For example, if you have a web design course, you can post a few free samples and plug the benefits of your paid course at the bottom of the article. Then, you can share that article all across social media.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Share Your Blog Posts on Social Media<\/h2>","content":"Comment partager vos articles de blog sur les m\u00e9dias sociaux","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Fortunately, it\u2019s never been easier to generate automatic social media posts based on your blog content. You can find plenty of tools that will share messages to your chosen social media platforms whenever you publish a new post.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Fortunately, it\u2019s never been easier to generate automatic social media posts based on your blog content. You can find plenty of tools that will share messages to your chosen social media platforms whenever you publish a new post.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If your site is built in WordPress, you can set this up using <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener\">the Jetpack plugin<\/a>. Jetpack is a handy tool that offers a wide range of solutions. Most importantly for our purposes here, <a href=\"https:\/\/jetpack.com\/support\/publicize\/\" target=\"_blank\" rel=\"noopener\">its Publicize feature<\/a> lets you set up the social media sharing we've been talking about.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If your site is built in WordPress, you can set this up using <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener\">the Jetpack plugin<\/a>. Jetpack is a handy tool that offers a wide range of solutions. Most importantly for our purposes here, <a href=\"https:\/\/jetpack.com\/support\/publicize\/\" target=\"_blank\" rel=\"noopener\">its Publicize feature<\/a> lets you set up the social media sharing we've been talking about.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">You can download Jetpack for free, and <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/#installation\" target=\"_blank\" rel=\"noopener\">install it on your site<\/a>. Then, in your site\u2019s dashboard, visit <em>Jetpack &gt; Settings &gt; Sharing<\/em>. Select <em>Automatically share your posts to social networks<\/em>:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">You can download Jetpack for free, and <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/#installation\" target=\"_blank\" rel=\"noopener\">install it on your site<\/a>. Then, in your site\u2019s dashboard, visit <em>Jetpack &gt; Settings &gt; Sharing<\/em>. Select <em>Automatically share your posts to social networks<\/em>:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png\" alt=\"The Jetpack plugin settings.\" class=\"wp-image-16992\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png","data":{"alt":"The Jetpack plugin settings.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png","align":"center"},"style":{"width":1280,"height":539,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Then, click on <em>Connect your social media accounts<\/em> to set up social sharing for whatever platforms you choose:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Then, click on <em>Connect your social media accounts<\/em> to set up social sharing for whatever platforms you choose:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png\" alt=\"Connecting your social media accounts in Jetpack.\" class=\"wp-image-16993\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png","data":{"alt":"Connecting your social media accounts in Jetpack.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png","align":"center"},"style":{"width":1279,"height":379,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Now, whenever you open a new blog post, you should see a box in the right-hand sidebar labeled <em>Publicize<\/em>. Click on <em>Edit<\/em> to draft a custom message:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Now, whenever you open a new blog post, you should see a box in the right-hand sidebar labeled <em>Publicize<\/em>. Click on <em>Edit<\/em> to draft a custom message:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png\" alt=\"Setting a custom message in Jetpack.\" class=\"wp-image-16994\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png","data":{"alt":"Setting a custom message in Jetpack.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png","align":"center"},"style":{"width":354,"height":243,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">That\u2019s all there is to it! When the post is published, it will be automatically shared on the platforms you picked, along with your message. This lets you get multiple uses out of the same content, and keeps your social media accounts active.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">That\u2019s all there is to it! When the post is published, it will be automatically shared on the platforms you picked, along with your message. This lets you get multiple uses out of the same content, and keeps your social media accounts active.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">As a small business, it can be hard to get attention and fight for your share of the market. That\u2019s why it\u2019s crucial to maintain an active presence on social media.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">As a small business, it can be hard to get attention and fight for your share of the market. That\u2019s why it\u2019s crucial to maintain an active presence on social media.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The four most important reasons you should use social media include:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The four most important reasons you should use social media include:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li><b>Greater brand recognition.<\/b> Building brand awareness with social media is important, if you want to set your company apart from its competitors.<\/li>\n\n\n\n<li><b>Proof that your business is active.<\/b> Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media.<\/li>\n\n\n\n<li><b>A higher <\/b><b>Return on Investment (ROI)<\/b>. Social media offers an advertising platform with relatively low barriers to entry, and a high ROI.<\/li>\n\n\n\n<li><b>The opportunity to develop a loyal readership.<\/b>&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic.<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li><b>Meilleure reconnaissance de la marque.<\/b> Il est important de faire conna\u00eetre sa marque gr\u00e2ce aux m\u00e9dias sociaux si l'on veut se d\u00e9marquer de ses concurrents.<\/li>\n\n\n\n<li><b>Preuve que votre entreprise est active.<\/b> Un fil d'actualit\u00e9 vide sur les m\u00e9dias sociaux peut sembler peu professionnel et effrayer les gens. Les clients veulent savoir que vous r\u00e9agirez rapidement sur les m\u00e9dias sociaux.<\/li>\n\n\n\n<li><b>Plus \u00e9lev\u00e9 <\/b><b>Retour sur investissement (ROI)<\/b>. Les m\u00e9dias sociaux offrent une plateforme publicitaire dont les barri\u00e8res \u00e0 l'entr\u00e9e sont relativement faibles et dont le retour sur investissement est \u00e9lev\u00e9.<\/li>\n\n\n\n<li><b>L'opportunit\u00e9 de d\u00e9velopper un lectorat fid\u00e8le.<\/b>&nbsp;Vous pouvez partager des articles de blog sur les m\u00e9dias sociaux et rappeler aux visiteurs de consulter votre site. Tant que vous cr\u00e9ez un contenu de qualit\u00e9, il s'agit d'un excellent moyen de cr\u00e9er un public et de g\u00e9n\u00e9rer du trafic.<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li><b>Greater brand recognition.<\/b> Building brand awareness with social media is important, if you want to set your company apart from its competitors.<\/li>","content":"Une meilleure reconnaissance de la marque. Il est important de renforcer la notori\u00e9t\u00e9 de votre marque gr\u00e2ce aux r\u00e9seaux sociaux si vous souhaitez que votre entreprise se d\u00e9marque de ses concurrents.","data":{"text":"Greater brand recognition. Building brand awareness with social media is important, if you want to set your company apart from its competitors."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><b>Proof that your business is active.<\/b> Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media.<\/li>","content":"Preuve que votre entreprise est active. Un fil d'actualit\u00e9 vide sur les r\u00e9seaux sociaux peut donner une image peu professionnelle et effrayer les gens. Les clients veulent savoir que vous r\u00e9pondez rapidement sur les r\u00e9seaux sociaux.","data":{"text":"Proof that your business is active. Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><b>A higher <\/b><b>Return on Investment (ROI)<\/b>. Social media offers an advertising platform with relatively low barriers to entry, and a high ROI.<\/li>","content":"Un retour sur investissement (ROI) plus \u00e9lev\u00e9. Les r\u00e9seaux sociaux offrent une plateforme publicitaire avec des barri\u00e8res \u00e0 l'entr\u00e9e relativement faibles et un ROI \u00e9lev\u00e9.","data":{"text":"A higher Return on Investment (ROI). Social media offers an advertising platform with relatively low barriers to entry, and a high ROI."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><b>The opportunity to develop a loyal readership.<\/b>&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic.<\/li>","content":"La possibilit\u00e9 de fid\u00e9liser vos lecteurs. Vous pouvez partager vos articles de blog sur les r\u00e9seaux sociaux et rappeler aux visiteurs de consulter votre site. Tant que vous cr\u00e9ez du contenu de qualit\u00e9, c'est un excellent moyen de vous constituer une audience et de g\u00e9n\u00e9rer du trafic.","data":{"text":"The opportunity to develop a loyal readership.&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic."},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Do you have any questions about how to develop your small business' social media strategy? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Do you have any questions about how to develop your small business' social media strategy? Let us know in the comments section below!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/16988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=16988"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/16988\/revisions"}],"predecessor-version":[{"id":79660,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/16988\/revisions\/79660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/17095"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=16988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=16988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=16988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}