Dans ce guide, nous aborderons certaines mesures gratuites que vous pouvez prendre pour rendre votre site d'adh\u00e9sion plus professionnel, ainsi que quelques suggestions qui n\u00e9cessitent un investissement financier. Selon votre degr\u00e9 de motivation \u00e0 faire passer votre site web au niveau sup\u00e9rieur, vous devriez avoir une longue liste de t\u00e2ches \u00e0 accomplir \u00e0 la fin de cet article.<\/p>\n\n\n\n

<\/span>Conseils pour donner \u00e0 votre site un aspect professionnel<\/span><\/h2>\n\n\n\n
Attirer des visiteurs sur votre site peut s'av\u00e9rer difficile, c'est pourquoi, une fois qu'ils sont arriv\u00e9s, il est fortement recommand\u00e9 de faire tout votre possible pour\u00a0 transformer ces visiteurs en membres payants<\/a>.<\/p>\n\n\n\n
Un site web qui n'a pas l'air professionnel pourrait \u00eatre l'une des raisons pour lesquelles les visiteurs le quittent sans s'inscrire. Si vous souhaitez savoir comment rendre votre site plus professionnel et inciter les gens \u00e0 y investir leur temps et leur argent, voici les informations dont vous avez besoin.<\/p>\n\n\n\n

<\/span>Acheter un th\u00e8me WordPress Premium<\/span><\/h3>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regardez cette vid\u00e9o pour d\u00e9couvrir les meilleurs th\u00e8mes WordPress pour les sites d'adh\u00e9sion.<\/figcaption><\/figure>\n\n\n\n<p>M\u00eame s'il est possible de s'en sortir avec un th\u00e8me WordPress gratuit pour votre site d'adh\u00e9sion payant, \u00e0 moins que vous ne disposiez d'un budget tr\u00e8s serr\u00e9, investir dans un th\u00e8me WordPress premium adapt\u00e9 est un excellent choix.<\/p>\n\n\n\n<p>Non seulement les th\u00e8mes payants ont tendance \u00e0 \u00eatre plus esth\u00e9tiques que les options gratuites, mais ils comprennent aussi souvent des fonctionnalit\u00e9s et des outils suppl\u00e9mentaires qui facilitent la mise en place de votre site web. Par exemple, les th\u00e8mes payants vous permettent g\u00e9n\u00e9ralement de mieux contr\u00f4ler la conception et l'apparence de votre site web. <\/p>\n\n\n\n<p>Cela vous permet de vous assurer que le style de votre site (c'est-\u00e0-dire la police de caract\u00e8res et les couleurs) correspond \u00e0 votre image de marque et pla\u00eet \u00e0 votre public cible. D'autres t\u00e2ches, comme le t\u00e9l\u00e9chargement de vos logos et l'ajout d'un favicon \u00e0 votre site web, sont g\u00e9n\u00e9ralement plus faciles \u00e0 r\u00e9aliser avec un bon th\u00e8me payant.<\/p>\n\n\n\n<p>En outre, certains th\u00e8mes premium, comme les populaires Divi et Avada, incluent des fonctionnalit\u00e9s suppl\u00e9mentaires, telles que <a href=\"https:\/\/memberpress.com\/go\/beaverbuilder\/main\/\" title=\"Lien d'affiliation Beaver Builder\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">constructeur de pages<\/a> qui vous permettent de personnaliser davantage votre site web. Parfois, vous avez \u00e9galement acc\u00e8s \u00e0 des modules compl\u00e9mentaires utiles pour effectuer des tests fractionn\u00e9s afin d'optimiser votre site pour obtenir davantage de conversions.<\/p>\n\n\n\n<p>En fait, le th\u00e8me Divi d'Elegant Themes a\u00a0<a href=\"https:\/\/www.elegantthemes.com\/blog\/divi-resources\/download-a-free-breathtaking-learning-management-lms-layout-pack-for-divi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">un pack de mise en page<\/a> con\u00e7u pour promouvoir les sites d'adh\u00e9sion. Et MemberPress propose un module compl\u00e9mentaire appel\u00e9 <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cours sur MemberPress<\/a>qui vous permet de cr\u00e9er et de vendre de superbes cours en ligne en un clin d'\u0153il.<\/p>\n\n\n\n<p>Avec certains des th\u00e8mes WordPress premium les plus populaires disponibles pour environ $60, c'est un exemple o\u00f9 un investissement peu co\u00fbteux peut avoir un impact important sur votre site d'adh\u00e9sion. A consulter\u00a0<a href=\"https:\/\/memberpress.com\/fr\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">notre guide pour choisir un th\u00e8me WordPress pour votre site d'adh\u00e9sion<\/a> si vous souhaitez obtenir davantage de conseils \u00e0 ce sujet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Invest_in_Fast_Web_Hosting\"><\/span>Investir dans un h\u00e9bergement web rapide<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Chaque site web a besoin <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Lien d'affiliation WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">h\u00e9bergement web<\/a>, et m\u00eame si vous pouvez trouver des h\u00e9bergements bon march\u00e9 pour quelques dollars par mois, si vous prenez au s\u00e9rieux votre site d'adh\u00e9sion et la croissance de votre entreprise, cela vaut vraiment la peine d'investir dans un bon h\u00e9bergement web.<\/p>\n\n\n\n<p>Que signifie un bon h\u00e9bergement web ? La vitesse du site a un impact important sur les taux de conversion des sites web, les temps de chargement lents r\u00e9duisant consid\u00e9rablement le nombre de visiteurs qui s'inscrivent et deviennent membres (<a href=\"https:\/\/medium.com\/@vikigreen\/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">quelques \u00e9tudes<\/a> Selon l'OCDE, un d\u00e9lai d'une seconde peut r\u00e9duire les taux de conversion de 7%), un bon h\u00e9bergement dans ce contexte signifie un service qui peut servir les pages web aussi rapidement que possible.<\/p>\n\n\n\n<p>Pour certains propri\u00e9taires de sites d'adh\u00e9sion, en particulier ceux qui d\u00e9butent, cela peut signifier choisir un h\u00e9bergeur partag\u00e9 bon march\u00e9 et jouissant d'une bonne r\u00e9putation, tel que <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">SiteGround<\/a>,. Pour ceux qui disposent d'un budget plus important, il est possible d'investir dans un h\u00e9bergement WordPress g\u00e9r\u00e9 de qualit\u00e9 sup\u00e9rieure aupr\u00e8s d'une soci\u00e9t\u00e9 comme <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Rapyd Cloud <\/a>ou <a href=\"https:\/\/memberpress.com\/go\/kinsta\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kinsta<\/a> peut avoir un impact important sur les temps de chargement.<\/p>\n\n\n\n<p>Souvent, le fait de payer plus cher pour un meilleur h\u00e9bergement permet de r\u00e9duire les temps d'arr\u00eat tout en vous donnant acc\u00e8s \u00e0 un personnel d'assistance plus exp\u00e9riment\u00e9 et \u00e0 des fonctionnalit\u00e9s suppl\u00e9mentaires telles que\u00a0<a href=\"https:\/\/memberpress.com\/fr\/wordpress-membership-staging-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">sites de transit<\/a>, des sauvegardes automatiques du site web et une s\u00e9curit\u00e9 am\u00e9lior\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_Your_Website_Optimized\"><\/span>Optimisez votre site web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1500\" height=\"633\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png\" alt=\"Test de vitesse du site\" class=\"wp-image-16998\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png 1500w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-300x127.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1024x432.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-768x324.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-403x170.png 403w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-840x354.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1216x513.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-700x295.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1080x456.png 1080w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n<p>Mise \u00e0 niveau de votre <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Lien d'affiliation WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">h\u00e9bergeur web<\/a> n'est pas la seule fa\u00e7on de\u00a0<a href=\"https:\/\/memberpress.com\/fr\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">am\u00e9liorer la vitesse de votre site web d'adh\u00e9sion<\/a> et lui donner un aspect plus professionnel. L'installation de quelques plugins WordPress gratuits ou payants permet d'utiliser des technologies telles que la mise en cache et l'optimisation des images pour aider votre site \u00e0 se charger plus rapidement et, esp\u00e9rons-le, \u00e0 augmenter le nombre d'inscriptions.<\/p>\n\n\n\n<p>L'optimisation du site contribue \u00e9galement \u00e0 r\u00e9duire les erreurs de page qui peuvent instantan\u00e9ment donner une image peu fiable et peu cr\u00e9dible du site. Nous avons compil\u00e9 une liste d'outils et de services qui peuvent vous aider.\u00a0<a href=\"https:\/\/memberpress.com\/fr\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">surveiller les performances de votre site web WordPress<\/a> vous saurez ainsi s'il s'agit d'un domaine sur lequel vous devez vous concentrer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Display_Client_Logos_Awards_and_Badges\"><\/span>Afficher les logos, r\u00e9compenses et badges des clients<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tout comme les t\u00e9moignages et les avis des membres, publier les logos des organisations avec lesquelles vous avez travaill\u00e9 ou les r\u00e9compenses que vous avez re\u00e7ues donne \u00e0 votre site un aspect plus professionnel. M\u00eame s'il s'agit des logos de clients avec lesquels vous avez travaill\u00e9 sur des projets ant\u00e9rieurs, tant que vous pr\u00e9cisez clairement la nature de votre relation, ces informations contribuent \u00e0 d\u00e9montrer votre professionnalisme aux visiteurs de votre site d'adh\u00e9sion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_Member_Testimonials_and_Reviews\"><\/span>Publier les t\u00e9moignages et les avis des membres<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2000\" height=\"1072\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg\" alt=\"Publier des t\u00e9moignages\" class=\"wp-image-16999\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg 2000w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-300x161.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1024x549.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-768x412.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1536x823.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-317x170.jpg 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-840x450.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1216x652.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1832x982.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-700x375.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-156x84.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1080x579.jpg 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n<p>L'affichage de t\u00e9moignages, d'avis et de retours d'exp\u00e9rience des membres est un outil promotionnel efficace. Apparemment,\u00a0<a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% des consommateurs<\/a>affirment faire autant confiance aux avis en ligne qu'aux recommandations personnelles. Il est donc tout \u00e0 fait judicieux de solliciter et de publier les commentaires de vos membres si vous souhaitez rendre votre site plus professionnel et g\u00e9n\u00e9rer davantage d'inscriptions.<\/p>\n\n\n\n<p>Une fois que quelques membres ont consult\u00e9 votre site, demandez-leur leur avis. S'il est positif, partagez-le sur votre site afin que les visiteurs sachent que votre programme d'adh\u00e9sion vaut la peine d'\u00eatre investi. Si vous n'avez encore recrut\u00e9 aucun membre, pensez \u00e0 contacter des personnes avec lesquelles vous avez travaill\u00e9 dans le pass\u00e9 et qui peuvent t\u00e9moigner de votre expertise, de vos connaissances et de votre personnalit\u00e9. Pour marquer des points suppl\u00e9mentaires, essayez de publier des t\u00e9moignages vid\u00e9o, car ils\u00a0<a href=\"https:\/\/www.uscreen.tv\/blog\/7-reasons-video-testimonials-are-the-highest-converting-tools-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sont dites<\/a> est encore plus efficace que le contenu textuel.<\/p>\n\n\n\n<p>Si vous souhaitez vraiment faire conna\u00eetre la valeur de votre programme d'adh\u00e9sion, pensez \u00e9galement \u00e0 publier des \u00e9tudes de cas sur votre site web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proofread_Your_Website_Copy\"><\/span>Relisez le texte de votre site web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Il n'y a rien de plus peu professionnel que les fautes de frappe et autres erreurs dans le contenu de votre site web. Heureusement, il existe d'excellents outils qui peuvent vous aider \u00e0 r\u00e9duire ce probl\u00e8me. Pour commencer, la plupart des navigateurs disposent d\u00e9sormais d'un correcteur orthographique int\u00e9gr\u00e9 qui met en \u00e9vidence les erreurs lorsque vous travaillez dans l'\u00e9diteur WordPress. Pour plus de vigilance, vous pouvez utiliser une extension de navigateur gratuite telle que\u00a0<a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grammarly<\/a> peut d\u00e9tecter encore plus d'erreurs.<\/p>\n\n\n\n<p>Si vous ne r\u00e9digez pas le contenu de votre site web dans un traitement de texte tel que Microsoft Word ou Google Docs avant de le t\u00e9l\u00e9charger, il est fortement recommand\u00e9 de copier-coller votre contenu dans l'une de ces applications afin de b\u00e9n\u00e9ficier de leurs outils de relecture et de v\u00e9rification orthographique, souvent plus performants.<\/p>\n\n\n\n<p>En utilisant plusieurs outils et services diff\u00e9rents pour cr\u00e9er plusieurs niveaux de protection, vous d\u00e9tecterez la plupart des erreurs avant qu'elles ne nuisent \u00e0 votre r\u00e9putation en ligne. Cependant, si vous rencontrez toujours des probl\u00e8mes, notre\u00a0<a href=\"https:\/\/memberpress.com\/fr\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide pour trouver un bon r\u00e9dacteur pour votre site web<\/a> peut vous aider \u00e0 obtenir une aide suppl\u00e9mentaire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Work_on_Your_Search_Engine_Optimization\"><\/span>Travailler sur l'optimisation des moteurs de recherche<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2040\" height=\"1431\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png\" alt=\"Optimisation des moteurs de recherche \" class=\"wp-image-17000\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png 2040w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-300x210.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1024x718.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-768x539.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1536x1077.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-242x170.png 242w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-840x589.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-975x684.png 975w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1468x1030.png 1468w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-700x491.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-156x109.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1080x758.png 1080w\" sizes=\"(max-width: 2040px) 100vw, 2040px\" \/><\/figure>\n<\/div>\n\n\n<p>L'optimisation des moteurs de recherche (SEO) permet non seulement \u00e0 un plus grand nombre de membres payants potentiels de trouver le chemin de votre site d'affiliation, mais la pro\u00e9minence dans les r\u00e9sultats des moteurs de recherche donne \u00e0 votre site un air de professionnalisme.<\/p>\n\n\n\n<p>Pour les membres potentiels qui effectuent de nombreuses recherches avant de choisir un site d'affiliation, une bonne visibilit\u00e9 dans les moteurs de recherche est consid\u00e9r\u00e9e comme un signe de cr\u00e9dibilit\u00e9, de fiabilit\u00e9 et de professionnalisme qui fait la diff\u00e9rence entre une option et une autre. Heureusement, il existe quelques strat\u00e9gies simples de r\u00e9f\u00e9rencement qui peuvent\u00a0<a href=\"https:\/\/memberpress.com\/fr\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">vous aider \u00e0 optimiser votre site d'adh\u00e9sion<\/a> sans trop d'efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nous esp\u00e9rons que vous disposez maintenant d'une liste de t\u00e2ches \u00e0 mettre en \u0153uvre pour donner un aspect plus professionnel \u00e0 votre site d'adh\u00e9sion.<\/p>\n\n\n\n<p>Certaines options, comme la mise \u00e0 niveau de votre h\u00e9bergeur, n\u00e9cessiteront un investissement financier, tandis que d'autres, comme la v\u00e9rification de l'absence d'erreurs dans votre contenu et la publication de t\u00e9moignages, peuvent \u00eatre mises en \u0153uvre gratuitement.<\/p>\n\n\n\n<p>Mais quel que soit votre budget, ce guide pour faire passer votre site web au niveau sup\u00e9rieur vous a donn\u00e9 quelques id\u00e9es sur la mani\u00e8re d'am\u00e9liorer votre site d'adh\u00e9sion pour obtenir de meilleures conversions et davantage d'adh\u00e9sions.<\/p>\n\n\n\n<p><em>Qu'avez-vous v\u00e9cu qui a donn\u00e9 \u00e0 un site web un aspect non professionnel ? Faites-nous part de vos r\u00e9flexions dans les commentaires ci-dessous. <\/em><\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous abonner dans la case pr\u00e9vue \u00e0 cet effet.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Persuading website visitors to become members isn\u2019t always easy. However, having a professional-looking website that conveys trust and reliability goes a long way toward improving membership sign-up rates. In this guide, we\u2019ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":17041,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[25],"class_list":{"0":"post-16996","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-wordpress","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Find out how to make your membership website look more professional to your visitors in order to increase sign-ups, members, and other conversions.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Joe Fylan\"\/>\n\t<meta name=\"keywords\" content=\"how to,professional website,membership sites,,wordpress\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-your-membership-website-look-more-professional\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Make your Membership Website Look More Professional\" \/>\n\t\t<meta property=\"og:description\" content=\"Find out how to make your membership website look more professional to your visitors in order to increase sign-ups, members, and other conversions.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/make-your-membership-website-look-more-professional\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"554\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-10-24T16:52:05+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-09-22T14:02:46+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Make your Membership Website Look More Professional\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Find out how to make your membership website look more professional to your visitors in order to increase sign-ups, members, and other conversions.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/make-your-membership-website-look-more-professional\\\/#blogposting\",\"name\":\"How to Make your Membership Website Look More Professional\",\"headline\":\"How to Make your Membership Website Look More Professional\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/Professional@2x.png\",\"width\":1480,\"height\":554},\"datePublished\":\"2018-10-24T10:52:05-04:00\",\"dateModified\":\"2025-09-22T10:02:46-04:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/make-your-membership-website-look-more-professional\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/make-your-membership-website-look-more-professional\\\/#webpage\"},\"articleSection\":\"Advice, Wordpress\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/make-your-membership-website-look-more-professional\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/make-your-membership-website-look-more-professional\\\/#listItem\",\"name\":\"How to Make your Membership Website Look More Professional\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/make-your-membership-website-look-more-professional\\\/#listItem\",\"position\":3,\"name\":\"How to Make your Membership Website Look More Professional\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/make-your-membership-website-look-more-professional\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/make-your-membership-website-look-more-professional\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jfylan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jfylan\\\/\",\"name\":\"Joe Fylan\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/8efbb5b67aecb906b5f72f49bd070141.jpg?ver=1785426175\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/make-your-membership-website-look-more-professional\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/make-your-membership-website-look-more-professional\\\/\",\"name\":\"How to Make your Membership Website Look More Professional\",\"description\":\"Find out how to make your membership website look more professional to your visitors in order to increase sign-ups, members, and other conversions.\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/make-your-membership-website-look-more-professional\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/Professional@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/make-your-membership-website-look-more-professional\\\/#mainImage\",\"width\":1480,\"height\":554},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/make-your-membership-website-look-more-professional\\\/#mainImage\"},\"datePublished\":\"2018-10-24T10:52:05-04:00\",\"dateModified\":\"2025-09-22T10:02:46-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t\r\n\t\t<title>How to Make your Membership Website Look More Professional<\/title>\n\n","aioseo_head_json":{"title":"Comment donner un aspect plus professionnel \u00e0 votre site web d'adh\u00e9sion","description":"D\u00e9couvrez comment rendre votre site d'adh\u00e9sion plus professionnel aux yeux de vos visiteurs afin d'augmenter le nombre d'inscriptions, de membres et d'autres conversions.","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/make-your-membership-website-look-more-professional\/","robots":"max-image-preview:large","keywords":"how to,professional website,membership sites,,wordpress","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/make-your-membership-website-look-more-professional\/#blogposting","name":"How to Make your Membership Website Look More Professional","headline":"How to Make your Membership Website Look More Professional","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/jfylan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional@2x.png","width":1480,"height":554},"datePublished":"2018-10-24T10:52:05-04:00","dateModified":"2025-09-22T10:02:46-04:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/make-your-membership-website-look-more-professional\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/make-your-membership-website-look-more-professional\/#webpage"},"articleSection":"Advice, Wordpress"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/make-your-membership-website-look-more-professional\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/make-your-membership-website-look-more-professional\/#listItem","name":"How to Make your Membership Website Look More Professional"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/make-your-membership-website-look-more-professional\/#listItem","position":3,"name":"How to Make your Membership Website Look More Professional","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/make-your-membership-website-look-more-professional\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/make-your-membership-website-look-more-professional\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/jfylan\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/jfylan\/","name":"Joe Fylan","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/8efbb5b67aecb906b5f72f49bd070141.jpg?ver=1785426175"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/make-your-membership-website-look-more-professional\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/make-your-membership-website-look-more-professional\/","name":"How to Make your Membership Website Look More Professional","description":"Find out how to make your membership website look more professional to your visitors in order to increase sign-ups, members, and other conversions.","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/make-your-membership-website-look-more-professional\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/jfylan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/jfylan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional@2x.png","@id":"https:\/\/memberpress.com\/fr\/blog\/make-your-membership-website-look-more-professional\/#mainImage","width":1480,"height":554},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/make-your-membership-website-look-more-professional\/#mainImage"},"datePublished":"2018-10-24T10:52:05-04:00","dateModified":"2025-09-22T10:02:46-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Make your Membership Website Look More Professional","og:description":"Find out how to make your membership website look more professional to your visitors in order to increase sign-ups, members, and other conversions.","og:url":"https:\/\/memberpress.com\/fr\/blog\/make-your-membership-website-look-more-professional\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional@2x.png","og:image:width":1480,"og:image:height":554,"article:published_time":"2018-10-24T16:52:05+00:00","article:modified_time":"2025-09-22T14:02:46+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Make your Membership Website Look More Professional","twitter:description":"Find out how to make your membership website look more professional to your visitors in order to increase sign-ups, members, and other conversions.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional@2x.png"},"aioseo_meta_data":{"post_id":"16996","title":null,"description":"D\u00e9couvrez comment rendre votre site d'adh\u00e9sion plus professionnel aux yeux de vos visiteurs afin d'augmenter le nombre d'inscriptions, de membres et d'autres conversions.","keywords":[{"label":"how to","value":"how to"},{"label":"professional website","value":"professional website"},{"label":"membership sites,","value":"membership sites,"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:24:51","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:18:29","updated":"2026-03-03 15:07:01"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Make your Membership Website Look More Professional\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Advice","link":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/"},{"label":"How to Make your Membership Website Look More Professional","link":"https:\/\/memberpress.com\/fr\/blog\/make-your-membership-website-look-more-professional\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Persuading website visitors to become members isn\u2019t always easy. However, having a professional-looking website that conveys trust and reliability goes a long way toward improving membership sign-up rates.<\/p>","content":[{"type":"text","data":"Persuading website visitors to become members isn\u2019t always easy. However, having a professional-looking website that conveys trust and reliability goes a long way toward improving membership sign-up rates."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this guide, we\u2019ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that require a financial investment. Depending on how serious you are about taking your website to the next level, you should have a long to-do list by the end of this article.<\/p>","content":[{"type":"text","data":"In this guide, we\u2019ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that require a financial investment. Depending on how serious you are about taking your website to the next level, you should have a long to-do list by the end of this article."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Top Tips for Making Your Site Look Professional<\/h2>","content":"Conseils pour donner \u00e0 votre site un aspect professionnel","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Getting people to your site in the first place can be difficult, so once they have arrived, it\u2019s highly recommended you do all you can to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn those visitors into paying members<\/a>.<\/p>","content":[{"type":"text","data":"Getting people to your site in the first place can be difficult, so once they have arrived, it\u2019s highly recommended you do all you can to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn those visitors into paying members<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>An unprofessional-looking website could be one reason why visitors are leaving without signing up. So if you\u2019re interested in learning how to make your site look more professional and something people are happy to invest their time and money in, here\u2019s the information you need.<\/p>","content":[{"type":"text","data":"An unprofessional-looking website could be one reason why visitors are leaving without signing up. So if you\u2019re interested in learning how to make your site look more professional and something people are happy to invest their time and money in, here\u2019s the information you need."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Purchase a Premium WordPress Theme<\/h3>","content":"Acheter un th\u00e8me WordPress Premium","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/embed","render":"<iframe title=\"TOP 5 WORDPRESS THEMES (for Your Membership Site)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/f69n3vcGjko?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"TOP 5 THEMES WORDPRESS (pour votre site d'adh\u00e9sion)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/f69n3vcGjko?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=f69n3vcGjko","caption":"Watch this video to learn about the best WordPress themes for membership sites","url":"https:\/\/www.youtube.com\/watch?v=f69n3vcGjko"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although it\u2019s possible to get away with a free WordPress theme for your paid membership site, unless you\u2019re on a very strict budget, paying for the right premium WordPress theme is a great investment.<\/p>","content":[{"type":"text","data":"Although it\u2019s possible to get away with a free WordPress theme for your paid membership site, unless you\u2019re on a very strict budget, paying for the right premium WordPress theme is a great investment."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Not only do paid themes tend to look better than free options, they also often include extra features and tools that facilitate setting up your website. For example, paid themes typically give you more control over the design and appearance of your website. <\/p>","content":[{"type":"text","data":"Not only do paid themes tend to look better than free options, they also often include extra features and tools that facilitate setting up your website. For example, paid themes typically give you more control over the design and appearance of your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This allows you to ensure that the style of your site (i.e., typeface and colors) matches your branding and appeals to your target audience. Other tasks, like uploading your logos and adding a favicon to your website, are usually easier to perform with a good paid theme.<\/p>","content":[{"type":"text","data":"This allows you to ensure that the style of your site (i.e., typeface and colors) matches your branding and appeals to your target audience. Other tasks, like uploading your logos and adding a favicon to your website, are usually easier to perform with a good paid theme."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Furthermore, some premium themes, like the popular Divi and Avada, include additional features, like page-builder tools, that let you customize your website even further. And sometimes you also have access to useful add-ons for carrying out split testing to optimize your site for more conversions.<\/p>","content":[{"type":"text","data":"Furthermore, some premium themes, like the popular Divi and Avada, include additional features, like page-builder tools, that let you customize your website even further. And sometimes you also have access to useful add-ons for carrying out split testing to optimize your site for more conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In fact, the Divi theme from Elegant Themes has <a href=\"https:\/\/www.elegantthemes.com\/blog\/divi-resources\/download-a-free-breathtaking-learning-management-lms-layout-pack-for-divi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a layout pack<\/a> designed for promoting membership sites. And MemberPress features an add-on called <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Courses<\/a>, that lets you build and sell beautiful online courses in a flash.<\/p>","content":[{"type":"text","data":"In fact, the Divi theme from Elegant Themes has <a href=\"https:\/\/www.elegantthemes.com\/blog\/divi-resources\/download-a-free-breathtaking-learning-management-lms-layout-pack-for-divi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a layout pack<\/a> designed for promoting membership sites. And MemberPress features an add-on called <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Courses<\/a>, that lets you build and sell beautiful online courses in a flash."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With some of the most popular premium WordPress themes available for around $60, this is one example where a low-cost investment can have a big impact on your membership site. Check out <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">our guide to choosing a WordPress theme for your membership site<\/a> if you\u2019d like more advice on this topic.<\/p>","content":[{"type":"text","data":"With some of the most popular premium WordPress themes available for around $60, this is one example where a low-cost investment can have a big impact on your membership site. Check out <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">our guide to choosing a WordPress theme for your membership site<\/a> if you\u2019d like more advice on this topic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Invest in Fast Web Hosting<\/h3>","content":"Investir dans un h\u00e9bergement web rapide","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Every website needs web hosting, and although you can pick up cheap hosting for a few dollars each month, if you\u2019re serious about your membership site and growing your business, it\u2019s well worth investing in good web hosting.<\/p>","content":[{"type":"text","data":"Every website needs web hosting, and although you can pick up cheap hosting for a few dollars each month, if you\u2019re serious about your membership site and growing your business, it\u2019s well worth investing in good web hosting."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What does good web hosting mean? As site speed has a big impact on website conversion rates, with slow loading times reducing the number of visitors who sign up and become members by a considerable amount (<a href=\"https:\/\/medium.com\/@vikigreen\/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">some studies<\/a> state that a one-second delay can reduce conversion rates by 7%), good hosting in this context means a service that can serve web pages as quickly as possible.<\/p>","content":[{"type":"text","data":"What does good web hosting mean? As site speed has a big impact on website conversion rates, with slow loading times reducing the number of visitors who sign up and become members by a considerable amount (<a href=\"https:\/\/medium.com\/@vikigreen\/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">some studies<\/a> state that a one-second delay can reduce conversion rates by 7%), good hosting in this context means a service that can serve web pages as quickly as possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For some membership-site owners, especially those just starting out, this could mean choosing a budget-friendly shared host with a good reputation, such as <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SiteGround<\/a>,. For those with bigger budgets, investing in premium managed WordPress hosting from a company like <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rapyd Cloud <\/a>or <a href=\"https:\/\/memberpress.com\/go\/kinsta\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kinsta<\/a> can have a big impact on loading times.<\/p>","content":[{"type":"text","data":"For some membership-site owners, especially those just starting out, this could mean choosing a budget-friendly shared host with a good reputation, such as <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SiteGround<\/a>,. For those with bigger budgets, investing in premium managed WordPress hosting from a company like <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rapyd Cloud <\/a>or <a href=\"https:\/\/memberpress.com\/go\/kinsta\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kinsta<\/a> can have a big impact on loading times."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Often, paying more for better hosting also reduces instances of downtime while giving you access to more experienced support staff and extra features like <a href=\"https:\/\/memberpress.com\/wordpress-membership-staging-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">staging sites<\/a>, automatic website backups, and improved security.<\/p>","content":[{"type":"text","data":"Often, paying more for better hosting also reduces instances of downtime while giving you access to more experienced support staff and extra features like <a href=\"https:\/\/memberpress.com\/wordpress-membership-staging-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">staging sites<\/a>, automatic website backups, and improved security."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Keep Your Website Optimized<\/h3>","content":"Optimisez votre site web","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png\" alt=\"Site Speed Testing\" class=\"wp-image-16998\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png","data":{"alt":"Site Speed Testing","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png","align":"center"},"style":{"width":1500,"height":633,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Upgrading your web host isn\u2019t the only way to <a href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve the speed of your membership website<\/a> and make it look more professional. Installing a few free or paid WordPress plugins allows technologies like caching and image optimization to help your site load faster and hopefully increases membership sign-ups.<\/p>","content":[{"type":"text","data":"Upgrading your web host isn\u2019t the only way to <a href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve the speed of your membership website<\/a> and make it look more professional. Installing a few free or paid WordPress plugins allows technologies like caching and image optimization to help your site load faster and hopefully increases membership sign-ups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Site optimization also helps reduce the page errors that can instantly make a site look untrustworthy and unreliable. We\u2019ve compiled a collection of tools and services that can help you <a href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitor the performance of your WordPress website<\/a> so you\u2019ll know whether this is an area you need to focus on.<\/p>","content":[{"type":"text","data":"Site optimization also helps reduce the page errors that can instantly make a site look untrustworthy and unreliable. We\u2019ve compiled a collection of tools and services that can help you <a href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitor the performance of your WordPress website<\/a> so you\u2019ll know whether this is an area you need to focus on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Display Client Logos, Awards, and Badges<\/h3>","content":"Afficher les logos, r\u00e9compenses et badges des clients","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Similar to member testimonials and reviews, publishing the logos of organizations you\u2019ve worked with or awards you\u2019ve received gives your site a more professional look. Even if it\u2019s the logos of clients you\u2019ve worked with on previous projects, as long as you make it clear what the relationship was, this information helps demonstrate your professionalism to membership site visitors.<\/p>","content":[{"type":"text","data":"Similar to member testimonials and reviews, publishing the logos of organizations you\u2019ve worked with or awards you\u2019ve received gives your site a more professional look. Even if it\u2019s the logos of clients you\u2019ve worked with on previous projects, as long as you make it clear what the relationship was, this information helps demonstrate your professionalism to membership site visitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Publish Member Testimonials and Reviews<\/h3>","content":"Publier les t\u00e9moignages et les avis des membres","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg\" alt=\"Publish Testimonials\" class=\"wp-image-16999\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg","data":{"alt":"Publish Testimonials","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg","align":"center"},"style":{"width":2000,"height":1072,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Displaying testimonials, reviews, and feedback from members is an effective promotional tool. Apparently, <a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% of consumers<\/a>say they trust online reviews as much as personal recommendations, so it\u2019s well worth soliciting and publishing feedback from your members if you want to make your site more professional and generate more sign-ups.<\/p>","content":[{"type":"text","data":"Displaying testimonials, reviews, and feedback from members is an effective promotional tool. Apparently, <a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% of consumers<\/a>say they trust online reviews as much as personal recommendations, so it\u2019s well worth soliciting and publishing feedback from your members if you want to make your site more professional and generate more sign-ups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So once a few members have gone through your site, be sure to ask for their feedback. If it\u2019s positive, share it on your site to let visitors know your membership program is worth investing in. If you\u2019ve yet to sign up any members, consider contacting people you\u2019ve worked with in the past who can provide a few positive words about your expertise, knowledge, and character. For extra points, try publishing video testimonials as they <a href=\"https:\/\/www.uscreen.tv\/blog\/7-reasons-video-testimonials-are-the-highest-converting-tools-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">are said<\/a> to be even more effective than text-based content.<\/p>","content":[{"type":"text","data":"So once a few members have gone through your site, be sure to ask for their feedback. If it\u2019s positive, share it on your site to let visitors know your membership program is worth investing in. If you\u2019ve yet to sign up any members, consider contacting people you\u2019ve worked with in the past who can provide a few positive words about your expertise, knowledge, and character. For extra points, try publishing video testimonials as they <a href=\"https:\/\/www.uscreen.tv\/blog\/7-reasons-video-testimonials-are-the-highest-converting-tools-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">are said<\/a> to be even more effective than text-based content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you\u2019re really serious about sharing how valuable your membership program is, consider publishing case studies on your website as well.<\/p>","content":[{"type":"text","data":"If you\u2019re really serious about sharing how valuable your membership program is, consider publishing case studies on your website as well."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Proofread Your Website Copy<\/h3>","content":"Relisez le texte de votre site web","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>There\u2019s not a lot that looks more unprofessional than typos and other errors in your website copy. Thankfully, there are great tools out there that can help reduce the occurrence of this problem. For starters, most browsers now have built-in spellcheckers that highlight errors while you\u2019re working in the WordPress Editor. For extra vigilance, a free browser extension like <a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grammarly<\/a> can catch even more errors.<\/p>","content":[{"type":"text","data":"There\u2019s not a lot that looks more unprofessional than typos and other errors in your website copy. Thankfully, there are great tools out there that can help reduce the occurrence of this problem. For starters, most browsers now have built-in spellcheckers that highlight errors while you\u2019re working in the WordPress Editor. For extra vigilance, a free browser extension like <a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grammarly<\/a> can catch even more errors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you don\u2019t write your website content in a word processor like Microsoft Word or Google Docs before uploading it, it's well worth copying and pasting your content into one of these apps to use their often superior proofreading and spell-checking tools.<\/p>","content":[{"type":"text","data":"If you don\u2019t write your website content in a word processor like Microsoft Word or Google Docs before uploading it, it's well worth copying and pasting your content into one of these apps to use their often superior proofreading and spell-checking tools."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By using a few different tools and services to create multiple layers of protection, you\u2019ll catch most errors before they can damage your online reputation. However, if you\u2019re still having problems, our <a href=\"https:\/\/memberpress.com\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide on how to find a good editor for your website<\/a> can help you get some extra assistance.<\/p>","content":[{"type":"text","data":"By using a few different tools and services to create multiple layers of protection, you\u2019ll catch most errors before they can damage your online reputation. However, if you\u2019re still having problems, our <a href=\"https:\/\/memberpress.com\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide on how to find a good editor for your website<\/a> can help you get some extra assistance."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Work on Your Search Engine Optimization<\/h3>","content":"Travailler sur l'optimisation des moteurs de recherche","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png\" alt=\"Search Engine Optimization \" class=\"wp-image-17000\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png","data":{"alt":"Search Engine Optimization ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png","align":"center"},"style":{"width":2040,"height":1431,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Search engine optimization (SEO) not only helps more potential paying members find their way to your membership site, but prominence in search-engine results gives your site an air of professionalism.<\/p>","content":[{"type":"text","data":"Search engine optimization (SEO) not only helps more potential paying members find their way to your membership site, but prominence in search-engine results gives your site an air of professionalism."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For those potential members doing a lot of research before deciding which membership site to sign up with, high visibility in the search engines is seen as a sign of credibility, trustworthiness, and professionalism that makes the difference between choosing one option over another. Thankfully, there are a few simple SEO strategies that can <a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">help you optimize your membership site<\/a> without too much effort.<\/p>","content":[{"type":"text","data":"For those potential members doing a lot of research before deciding which membership site to sign up with, high visibility in the search engines is seen as a sign of credibility, trustworthiness, and professionalism that makes the difference between choosing one option over another. Thankfully, there are a few simple SEO strategies that can <a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">help you optimize your membership site<\/a> without too much effort."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"R\u00e9flexions finales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Hopefully, you now have a list of tasks you can implement to make your membership site look more professional.<\/p>","content":[{"type":"text","data":"Hopefully, you now have a list of tasks you can implement to make your membership site look more professional."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some options, such as upgrading your web host, will require a financial investment, while others, including checking your content for errors and publishing testimonials, are free to implement.<\/p>","content":[{"type":"text","data":"Some options, such as upgrading your web host, will require a financial investment, while others, including checking your content for errors and publishing testimonials, are free to implement."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But whatever your budget, this guide to taking your website to the next level has given you some ideas on how you can improve your membership site for better conversions and more membership sign-ups.<\/p>","content":[{"type":"text","data":"But whatever your budget, this guide to taking your website to the next level has given you some ideas on how you can improve your membership site for better conversions and more membership sign-ups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What have you experienced that has made a website look unprofessional? Please share your thoughts in the comments below. <\/em><\/p>","content":[{"type":"text","data":"<em>What have you experienced that has made a website look unprofessional? Please share your thoughts in the comments below. <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/16996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=16996"}],"version-history":[{"count":2,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/16996\/revisions"}],"predecessor-version":[{"id":75076,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/16996\/revisions\/75076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/17041"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=16996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=16996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=16996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}