Dans ce guide, nous aborderons certaines des mesures gratuites que vous pouvez prendre pour rendre votre site d'affiliation plus professionnel, ainsi que quelques suggestions qui n\u00e9cessitent un investissement financier. Selon le degr\u00e9 de s\u00e9rieux avec lequel vous souhaitez faire passer votre site web au niveau sup\u00e9rieur, vous devriez avoir une longue liste de choses \u00e0 faire \u00e0 la fin de cet article.<\/p>\n\n\n\n

<\/span>Conseils pour donner \u00e0 votre site un aspect professionnel<\/span><\/h2>\n\n\n\n
Il peut \u00eatre difficile d'attirer les internautes sur votre site. Une fois qu'ils sont arriv\u00e9s, il est fortement recommand\u00e9 de faire tout ce qui est en votre pouvoir pour transformer ces visiteurs en membres payants<\/a>.<\/p>\n\n\n\n
Un site web qui n'a pas l'air professionnel peut \u00eatre l'une des raisons pour lesquelles les visiteurs quittent le site sans s'\u00eatre inscrits. Si vous souhaitez savoir comment donner \u00e0 votre site une apparence plus professionnelle et faire en sorte que les gens soient heureux d'y investir leur temps et leur argent, voici les informations dont vous avez besoin.<\/p>\n\n\n\n

<\/span>Acheter un th\u00e8me WordPress Premium<\/span><\/h3>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regardez cette vid\u00e9o pour d\u00e9couvrir les meilleurs th\u00e8mes WordPress pour les sites d'adh\u00e9sion.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bien qu'il soit possible de s'en sortir avec un th\u00e8me WordPress gratuit pour votre site d'adh\u00e9sion payant, \u00e0 moins que vous ne disposiez d'un budget tr\u00e8s strict, payer pour le bon th\u00e8me WordPress premium est un excellent investissement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Non seulement les th\u00e8mes payants ont tendance \u00e0 \u00eatre plus esth\u00e9tiques que les options gratuites, mais ils comprennent aussi souvent des fonctionnalit\u00e9s et des outils suppl\u00e9mentaires qui facilitent la mise en place de votre site web. Par exemple, les th\u00e8mes payants vous permettent g\u00e9n\u00e9ralement de mieux contr\u00f4ler la conception et l'apparence de votre site web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela vous permet de vous assurer que le style de votre site (c'est-\u00e0-dire la police de caract\u00e8res et les couleurs) correspond \u00e0 votre image de marque et pla\u00eet \u00e0 votre public cible. D'autres t\u00e2ches, comme le t\u00e9l\u00e9chargement de vos logos et l'ajout d'un favicon \u00e0 votre site web, sont g\u00e9n\u00e9ralement plus faciles \u00e0 r\u00e9aliser avec un bon th\u00e8me payant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, certains th\u00e8mes premium, comme les tr\u00e8s populaires Divi et Avada, int\u00e8grent des fonctionnalit\u00e9s suppl\u00e9mentaires, telles que des outils de cr\u00e9ation de pages, qui vous permettent de personnaliser encore davantage votre site web. Parfois, vous avez \u00e9galement acc\u00e8s \u00e0 des modules compl\u00e9mentaires utiles pour r\u00e9aliser des tests A\/B afin d'optimiser votre site et d'augmenter le taux de conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En fait, le th\u00e8me Divi d'Elegant Themes a <a href=\"https:\/\/www.elegantthemes.com\/blog\/divi-resources\/download-a-free-breathtaking-learning-management-lms-layout-pack-for-divi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">un pack de mise en page<\/a> con\u00e7u pour promouvoir les sites d'adh\u00e9sion. Et MemberPress propose un module compl\u00e9mentaire appel\u00e9 <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cours sur MemberPress<\/a>qui vous permet de cr\u00e9er et de vendre de superbes cours en ligne en un clin d'\u0153il.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec certains des th\u00e8mes WordPress premium les plus populaires disponibles pour environ $60, c'est un exemple o\u00f9 un investissement peu co\u00fbteux peut avoir un impact important sur votre site d'adh\u00e9sion. A consulter <a href=\"https:\/\/memberpress.com\/fr\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">notre guide pour choisir un th\u00e8me WordPress pour votre site d'adh\u00e9sion<\/a> si vous souhaitez obtenir davantage de conseils \u00e0 ce sujet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Invest_in_Fast_Web_Hosting\"><\/span>Investir dans un h\u00e9bergement web rapide<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tout site web a besoin d\u2019un h\u00e9bergement, et m\u00eame s\u2019il est possible de trouver des offres d\u2019h\u00e9bergement bon march\u00e9 \u00e0 quelques dollars par mois, si vous prenez votre site d\u2019adh\u00e9sion au s\u00e9rieux et que vous souhaitez d\u00e9velopper votre activit\u00e9, cela vaut vraiment la peine d\u2019investir dans un h\u00e9bergement de qualit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que signifie un bon h\u00e9bergement web ? La vitesse du site a un impact important sur les taux de conversion des sites web, les temps de chargement lents r\u00e9duisant consid\u00e9rablement le nombre de visiteurs qui s'inscrivent et deviennent membres (<a href=\"https:\/\/medium.com\/@vikigreen\/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">quelques \u00e9tudes<\/a> Selon l'OCDE, un d\u00e9lai d'une seconde peut r\u00e9duire les taux de conversion de 7%), un bon h\u00e9bergement dans ce contexte signifie un service qui peut servir les pages web aussi rapidement que possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour certains propri\u00e9taires de sites d'adh\u00e9sion, en particulier ceux qui d\u00e9butent, cela peut signifier choisir un h\u00e9bergeur partag\u00e9 bon march\u00e9 et jouissant d'une bonne r\u00e9putation, tel que <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">SiteGround<\/a>,. Pour ceux qui disposent d'un budget plus important, il est possible d'investir dans un h\u00e9bergement WordPress g\u00e9r\u00e9 de qualit\u00e9 sup\u00e9rieure aupr\u00e8s d'une soci\u00e9t\u00e9 comme <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Rapyd Cloud <\/a>ou <a href=\"https:\/\/memberpress.com\/go\/kinsta\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kinsta<\/a> peut avoir un impact important sur les temps de chargement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Souvent, le fait de payer plus cher pour un meilleur h\u00e9bergement permet de r\u00e9duire les temps d'arr\u00eat tout en vous donnant acc\u00e8s \u00e0 un personnel d'assistance plus exp\u00e9riment\u00e9 et \u00e0 des fonctionnalit\u00e9s suppl\u00e9mentaires telles que <a href=\"https:\/\/memberpress.com\/fr\/wordpress-membership-staging-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">sites de transit<\/a>, des sauvegardes automatiques du site web et une s\u00e9curit\u00e9 am\u00e9lior\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_Your_Website_Optimized\"><\/span>Optimisez votre site web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1500\" height=\"633\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png\" alt=\"Test de vitesse du site\" class=\"wp-image-16998\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png 1500w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-300x127.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1024x432.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-768x324.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-403x170.png 403w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-840x354.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1216x513.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-700x295.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1080x456.png 1080w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Changer d'h\u00e9bergeur n'est pas le seul moyen de <a href=\"https:\/\/memberpress.com\/fr\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">am\u00e9liorer la vitesse de votre site web d'adh\u00e9sion<\/a> et lui donner un aspect plus professionnel. L'installation de quelques plugins WordPress gratuits ou payants permet d'utiliser des technologies telles que la mise en cache et l'optimisation des images pour aider votre site \u00e0 se charger plus rapidement et, esp\u00e9rons-le, \u00e0 augmenter le nombre d'inscriptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'optimisation du site permet \u00e9galement de r\u00e9duire les erreurs de page qui peuvent instantan\u00e9ment donner l'impression qu'un site n'est pas digne de confiance et fiable. Nous avons rassembl\u00e9 une s\u00e9rie d'outils et de services qui peuvent vous aider \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">surveiller les performances de votre site web WordPress<\/a> afin de savoir s'il s'agit d'un domaine sur lequel vous devez vous concentrer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Display_Client_Logos_Awards_and_Badges\"><\/span>Afficher les logos, r\u00e9compenses et badges des clients<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l'instar des t\u00e9moignages et des \u00e9valuations des membres, la publication des logos des organisations avec lesquelles vous avez travaill\u00e9 ou des r\u00e9compenses que vous avez re\u00e7ues conf\u00e8re \u00e0 votre site un aspect plus professionnel. M\u00eame s'il s'agit des logos de clients avec lesquels vous avez travaill\u00e9 dans le cadre de projets ant\u00e9rieurs, ces informations contribuent \u00e0 d\u00e9montrer votre professionnalisme aux visiteurs de votre site d'affiliation, \u00e0 condition que vous indiquiez clairement en quoi consistait la relation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_Member_Testimonials_and_Reviews\"><\/span>Publier les t\u00e9moignages et les avis des membres<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2000\" height=\"1072\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg\" alt=\"Publier des t\u00e9moignages\" class=\"wp-image-16999\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg 2000w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-300x161.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1024x549.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-768x412.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1536x823.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-317x170.jpg 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-840x450.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1216x652.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1832x982.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-700x375.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-156x84.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1080x579.jpg 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">L'affichage de t\u00e9moignages, d'avis et de retours d'exp\u00e9rience des membres est un outil promotionnel efficace. Apparemment, <a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% des consommateurs<\/a>affirment qu'ils font autant confiance aux commentaires en ligne qu'aux recommandations personnelles. Cela vaut donc la peine de solliciter et de publier les commentaires de vos membres si vous voulez rendre votre site plus professionnel et g\u00e9n\u00e9rer davantage d'inscriptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que quelques membres ont visit\u00e9 votre site, n'oubliez pas de leur demander leur avis. S'ils sont positifs, publiez-les sur votre site pour faire savoir aux visiteurs que votre programme d'adh\u00e9sion vaut la peine d'\u00eatre investi. Si vous n'avez pas encore recrut\u00e9 de membres, envisagez de contacter des personnes avec lesquelles vous avez travaill\u00e9 dans le pass\u00e9 et qui peuvent donner quelques mots positifs sur votre expertise, vos connaissances et votre personnalit\u00e9. Pour obtenir des points suppl\u00e9mentaires, essayez de publier des t\u00e9moignages vid\u00e9o au fur et \u00e0 mesure qu'ils <a href=\"https:\/\/www.uscreen.tv\/blog\/7-reasons-video-testimonials-are-the-highest-converting-tools-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sont dites<\/a> est encore plus efficace que le contenu textuel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez vraiment faire conna\u00eetre la valeur de votre programme d'affiliation, envisagez \u00e9galement de publier des \u00e9tudes de cas sur votre site web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proofread_Your_Website_Copy\"><\/span>Relisez le texte de votre site web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il n'y a rien qui paraisse moins professionnel que les fautes de frappe et autres erreurs dans le texte de votre site web. Heureusement, il existe d'excellents outils qui peuvent aider \u00e0 r\u00e9duire l'occurrence de ce probl\u00e8me. Pour commencer, la plupart des navigateurs disposent d\u00e9sormais de correcteurs orthographiques int\u00e9gr\u00e9s qui mettent en \u00e9vidence les erreurs lorsque vous travaillez dans l'\u00e9diteur WordPress. Pour une vigilance accrue, une extension de navigateur gratuite comme <a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grammarly<\/a> peut d\u00e9tecter encore plus d'erreurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous ne r\u00e9digez pas le contenu de votre site web dans un traitement de texte tel que Microsoft Word ou Google Docs avant de le t\u00e9l\u00e9charger, cela vaut la peine de copier et de coller votre contenu dans l'une de ces applications afin d'utiliser leurs outils de relecture et de v\u00e9rification orthographique souvent sup\u00e9rieurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En utilisant quelques outils et services diff\u00e9rents pour cr\u00e9er plusieurs couches de protection, vous d\u00e9tecterez la plupart des erreurs avant qu'elles ne nuisent \u00e0 votre r\u00e9putation en ligne. Toutefois, si vous rencontrez toujours des probl\u00e8mes, notre <a href=\"https:\/\/memberpress.com\/fr\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide pour trouver un bon r\u00e9dacteur pour votre site web<\/a> peut vous aider \u00e0 obtenir une aide suppl\u00e9mentaire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Work_on_Your_Search_Engine_Optimization\"><\/span>Travailler sur l'optimisation des moteurs de recherche<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2040\" height=\"1431\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png\" alt=\"Optimisation des moteurs de recherche \" class=\"wp-image-17000\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png 2040w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-300x210.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1024x718.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-768x539.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1536x1077.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-242x170.png 242w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-840x589.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-975x684.png 975w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1468x1030.png 1468w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-700x491.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-156x109.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1080x758.png 1080w\" sizes=\"(max-width: 2040px) 100vw, 2040px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">L'optimisation des moteurs de recherche (SEO) permet non seulement \u00e0 un plus grand nombre de membres payants potentiels de trouver le chemin de votre site d'affiliation, mais la pro\u00e9minence dans les r\u00e9sultats des moteurs de recherche donne \u00e0 votre site un air de professionnalisme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les membres potentiels qui effectuent de nombreuses recherches avant de choisir un site d'affiliation, une bonne visibilit\u00e9 dans les moteurs de recherche est consid\u00e9r\u00e9e comme un signe de cr\u00e9dibilit\u00e9, de fiabilit\u00e9 et de professionnalisme qui fait la diff\u00e9rence entre une option et une autre. Heureusement, il existe quelques strat\u00e9gies simples de r\u00e9f\u00e9rencement qui peuvent <a href=\"https:\/\/memberpress.com\/fr\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">vous aider \u00e0 optimiser votre site d'adh\u00e9sion<\/a> sans trop d'efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous esp\u00e9rons que vous disposez maintenant d'une liste de t\u00e2ches \u00e0 mettre en \u0153uvre pour donner un aspect plus professionnel \u00e0 votre site d'adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certaines options, comme la mise \u00e0 niveau de votre h\u00e9bergeur, n\u00e9cessiteront un investissement financier, tandis que d'autres, comme la v\u00e9rification de l'absence d'erreurs dans votre contenu et la publication de t\u00e9moignages, peuvent \u00eatre mises en \u0153uvre gratuitement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais quel que soit votre budget, ce guide pour faire passer votre site web au niveau sup\u00e9rieur vous a donn\u00e9 quelques id\u00e9es sur la mani\u00e8re d'am\u00e9liorer votre site d'adh\u00e9sion pour obtenir de meilleures conversions et davantage d'adh\u00e9sions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Qu'avez-vous v\u00e9cu qui a donn\u00e9 \u00e0 un site web un aspect non professionnel ? Faites-nous part de vos r\u00e9flexions dans les commentaires ci-dessous. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous inscrire dans la bo\u00eete.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Persuading website visitors to become members isn’t always easy. However, having a professional-looking website that conveys trust and reliability goes a long way toward improving membership sign-up rates. In this guide, we’ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that 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